Kitchen Stori & Marketing

In Partnership with you

Our retailer programme works in partnership with you to grow, support and promote your business

We invest significantly in our brand presence to drive consumer demand We provide a comprehensive product and service offering, helping you to sell more in your showroom We promote the benefits of independent retailers, driving leads directly to you

Market Leading consumer brochure

A comprehensive guide that offers your customers more than just advice on designing their dream kitchen, it extends to other areas of the home Additions such as home offices, bootrooms, laundry rooms or pantries can provide you with real sales opportunities and a point of difference Showcasing over 40 amazing kitchens which are presented in 4 style catagories

Timeless Elegance Country Chic Dramatic Overtones Sleek Serenity

World Class

trendsetting imagery Uform invests heavily in creating high impact imagery for our Kitchen Stori ranges We design aspirational kitchens which allows you to create the heart of the home for your customers Every step of our CGI process is focussed around making it easy for you to sell Uform customers have access to download and use all our range images

Inspirational consumer website

Uform invests significantly in Pay Per Click advertising campaigns to drive traffic to the Kitchen Stori website User friendly website, designed to inspire homeowners on their journey in purchasing a new kitchen Amazing imagery of aspirational kitchens, real kitchens & product information Lead generation tools enable us to target potential customers and drive them to you, the retailer

Range portfolio

Real kitchens

Advice & guidance

Find a retailer

Consumer

advertising campaigns Kitchen Stori is regularly featured in leading consumer magazines nationwide We endeavour to capture the attention of the consumer, inspiring them with stunning imagery of cutting-edge kitchen designs Directing the consumer to approved retailers on our website

Leading consumer magazines ir el a nd’s

Kitchen guide

FUTURE-PROOF BATHROOMS | LARGE FRIDGE-FREEZERS | COLOURFUL TILES | AMAZING REAL PROJECTS sUMMER 2021 • VOLUME 43 IR EL A ND’S L ARGEST SELLING K ITCHEN M AGA ZINE FOR 20 Y E AR S

BRITAIN’S BEST-SELLING KITCHEN, BEDROOM AND BATHROOM MAGAZINE

JANUARY 2022 £4.99

THE

FAM I L Y

Co. Wicklow

ISSUE

HOW TO CREATE BEAUTIFUL SPACES TO SUIT EVERYONE IN THE HOUSE (YES, THAT’S DOGS & CATS TOO)

Kids bedrooms

From nursery to tween: designs your little ones will love

Co. Antrim

Co. Down

48 PAGES OF STYLISH READERS’ KITCHENS FROM ACROSS IRELAND Your EVERYTHING YOU NEED TO PLAN YOUR DREAM KITCHEN

FREE

From the Publishers of Ireland’s Homes Interiors & Living RENOVATION CHECKLIST INSIDE

Storage goals thesethreerooms.com

Larder cupboards Fitted wardrobes Dressing tables

Special features & editorials KBB l HOMES

COVER HOME

Yorkshire

GRIT

Television presenter Helen Skelton took on a broken house just as lockdown struck, but still achieved her aim of creating a unique modern country look using only local craftsmen and suppliers Photography: Colin Poole Words: Stephanie Smith Styling: Annabelle Grundy

The FACTS Who? Helen Skelton and her husband Richie Myler with their sons Ernie, six, and Louis, four What? Total renovation of a three-bedroom Victorian cottage Where? Yorkshire Cost? A similar kitchen starts from £30,000 Time? Eight months

Helen fought to keep the seat next to the range cooker, from Esse, rather than have the units squared off, and it’s become her favourite place in the house, complete with her cow portrait by Yorkshire artist Lauren Terry.

84

T

aking on a house no one knew what to do with was a challenge TV presenter and personality Helen Skelton couldn’t resist – even though her husband Richie wasn’t a fan of the property. “It came on the market in June 2019 and he refused to even go and see it with me,” says Helen, who has recently been working on Channel 5’s Life on the Farm and BBC One’s Countryfile. “He considered it too small, and too much of a project. After that we must have seen every house for sale in our price bracket in Yorkshire, but nothing compared. It has a massive garden, and I had a vision of our sons growing up surrounded by all of this space. Plus, I knew the house had been loved and I could make it our own.”

The couple were living in a new build nearby at the time, but it was always meant to be a temporary solution. “I went on Celebrity SAS: Who Dares Wins and when I got out, Richie told me he’d put in an offer on the house as he knew nothing else would satisfy me, which was a lovely surprise,” she laughs.

After getting the keys in February 2020, the couple quickly began to make plans. “It was obvious the downstairs needed to be one big, open space, so we had the wall between the kitchen and the living room taken down, plus a couple of others. We also took out the ceiling that had been put in at some stage and went for a vaulted roof to give us more height,” Helen says.

When it came to the design, Helen wanted someone to help focus her ideas and was adamant that as far as possible, she wanted to use local tradespeople and quality suppliers. “I did the whole Pinterest and Instagram thing, but I didn’t want the rooms to look like everyone else’s,” she explains.

“I like quirky details and interesting materials. I found Kelly Roden at Meliora Kitchens, Bedrooms and Bathrooms in Doncaster on Instagram and we just hit it off. She and her husband Leon are a young, dynamic couple – and they’re based in Yorkshire. They put huge amounts of care and attention into their clients and are endlessly patient. I’m sure Kelly must have been tearing her hair out at times.”

When it came to creating the kitchen, a large island was a must for Helen.

“Being brought up on a farm, the space was always busy,” she says.

KITCHENS BEDROOMS & BATHROOMS l NOVEMBER 21

Growing

social media presence Uform is committed to promoting and strengthening the Kitchen Stori brand through the use of social media instagram.com/kitchen_stori facebook.com/kitchenstori/ pinterest.com/kitchenstori/ twitter.com/Kitchen_Stori

Consumer Email marketing campaigns

A series of branded emails designed to inspire homeowners on their journey towards their new dream kitchen Features exciting imagery, videos and design advice that cover all 4 of our style categories Includes links to our Kitchen Stori website to encourage brochure downloads, design appointment requests and showroom searches

Kitchen Stori brand manager

Uform has appointed a dedicated Brand Manager committed to strengthening the Kitchen Stori brand Implementation of a new Marketing Strategy to target the end consumer and generate leads Development of a refreshed Kitchen Stori Retailer Programme to further benefit and support our retailers A new Kitchen Stori website, focussed on advocating the benefits of supporting local independent retailers

Erin Costen Brand Manager

kitchenstori.com