Turkish Drama Serials

The Importance and Influence of a Globally Popular Television Phenomenon

MIRIAM BERG

The first book to present comparative audience data on Turkish drama serials from three distinct parts of the world (Qatar, Chile, and Israel).

Explores the intertwined nature of Turkish foreign policy, economic, and trade relationships, and the successful reach and reception of its drama serials.

Reveals the importance of Turkish drama serials as a softpower tool for Turkey, and in the perception of Muslim culture and people more generally.

Examines the reach and reception of Turkish drama serials in the Middle East and Latin America, exploring what it is that makes Turkish television so successful as entertainment in places as diverse as Qatar, Chile and Israel.

PRAISE FOR TURKISH DRAMA SERIALS

Dr. Berg’s book is masterful in describing the ability of Turkish drama serials to foster a familiarity, interest, admiration, and affinity with Turkish culture and history. Anyone with an interest in Turkey’s growing influence in global affairs will find this to be a must-read that provides valuable context regarding how effectively soft diplomatic power can be exercised.

Stuart N. Brotman, Alvin and Sally Beaman Professor of Journalism and Electronic Media Enterprise and Leadership, University of Tennessee, Knoxville

A great introduction to understand the transnationalization of Turkish drama. Miriam Berg successfully explains how Turkish drama has become an international sensation with case studies from different parts of the world.

Pinar Aslan, Üsküdar University, Istanbul

BIOGRAPHICAL NOTE

Miriam Berg is an assistant professor in the journalism and strategic communication program at Northwestern University Qatar. Her research focuses on the intertwined nature of geopolitics and media, along with the viewing habits and digital practices of refugee, migrant, and diasporic audiences.

PUBLICATION DATE

13 June 2023

PUBLISHER University of Exeter Press

FORMAT | ISBN | PRICE

Hbk | 9781804130421 | £75.00 | $106.00 eBook available

SIZE 234 x 156 mm

PAGES

252pp

BIC SUBJECTS

APT, JFCA, AP, JFC, APTS, 1DVT, JFDT

BISAC SUBJECTS

SOC022000, PER010090, SOC002010, PER010000, SOC052000

RIGHTS

World

A free to download eBook will be available on publication.