2013-14
DISPLAY ADVERTISING RATES
ART WORK DIMENSIONS
Base Rates
column width
(per Column Inch)
UCSD: $10.00 Local: $12.00 REGION/NATION: $14.45 One column inch is 1 col by 1’’ tall. HOW IT WORKS
1 7/8’’ 3 9/10’’ 6’’ 8’’ 10 ‘‘
1 COL 2 COL 3 COL 4 COL 5 COL
CONTACT
INCH HEIGHT Ad height measured in inches. Maximum height of 16’’. Ads taller than 13’’ will be billed at the full page height of 16’’.
PHONE: (858) 534-3467 EMAIL: ads@ucsdguardian.org REGIONAL, NATIONAL & AGENCIES: PLEASE CALL MEDIA MATE
(888) 897-7711
AD Price = (BASE RATE) x (Number of columns) x (Height) + add-ons (color/placement) BASE
ADD-ONS
EXAMPLE
FULL PAGE
SPOT COLOR FULL COLOR
5 col W x 16” H UCSD: $800 Local: $960
1 color OF YOUR CHOICE
CMYK PROCESS 4 color
$175
$400
FLAT FEE
FLAT FEE
REGULAR PLACEMENT
PREMIUM PLACEMENT
BACK PAGE COLOR
AD LOCATION: PAGE OR SECTION
BACK PAGE OR DOUBLE TRUCK
20% of total
25% of total
PREMIUM PLACEMENT & FULL COLOR
UCSD: $1,500 Local: $1,700
SAMPLE SIZES (CUSTOM UPON REQUEST)
1/2 PAGE
1/4 PAGE
3x5
1/8 PAGE
1/2 PAGE
1/4 PAGE
2x4
1/8 PAGE
(Horizontal) 5 col W x 8” H UCSD: $400 Local: $480
(vertical) 2.5 col W x 8” H UCSD: $200 Local: $240
(VERTICal) 2.5 col W x 16” H UCSD: $400 Local: $480
(custom PCI) 3 col W x 5” H UCSD: $150 Local: $180
(horizontal) 5 col W x 4” H UCSD: $200 Local: $240
(custom PCI) 2 col W x 4” H UCSD: $80 Local: $96
DOUBLE TRUCK (CENTERSPREAD) 10.5 col W x 16” H (2 pages & GUTTER) UCSD: $2,016.00 Local: $2,419.20
(custom PCI) 2 col W x 3” H UCSD: $60 Local: $72
not available on dates designated as special issues
FREQUENCY DISCOUNTS
LOOSE INSERT PRICING
Ad contracts of 5+ ads at one time are eligible for a discounted base rate (PCI).
*Rates only cover the insertion of loose materials into the newspaper. Costs associated with production and shipping of inserts are the responsibility of the advertiser.
UCSD
LOCAL
5-9 (5%) 10-14 (10%) 15-19 (15%) 20+ (20%)
$9.50 $9.00 $8.50 $8.00
$11.40 $10.80 $10.20 $9.60
NO. OF PAGES
PER thousand
MIN. QUANTITY
MAX. QUANTITY
1-2 2+
2,000
MIN. Size
4.5’’ x 6.0’’
(Banner) 5 col W x 2” H UCSD: $100 Local: $120
CUSTOM
2x3
PRICES REFLECT SPECIAL PLACEMENT FEE
INSERTIONS
(vertical) 2 col W x 5” H UCSD: $100 Local: $120
$110.00 $240.00 8,000
MAX. SIZE
8.5’’ x 11.0’’
CUSTOM
(PCI) col W x INCH H UCSD: $10 PCI Local: $12 PCI
DEADLINES SPACE RESERVATION
Space reservation and copy for display must be submitted by 3 p.m. three business days before the issue date.
ARTWORK SUBMISSION
Camera-ready ad artwork must be submitted to ads@ucsdguardian.org by 3 p.m. two business days before the issue date. A $25 late charge for artwork will apply to ads received after deadline.