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2013-14

DISPLAY ADVERTISING RATES

ART WORK DIMENSIONS

Base Rates

column width

(per Column Inch)

UCSD: $10.00 Local: $12.00 REGION/NATION: $14.45 One column inch is 1 col by 1’’ tall. HOW IT WORKS

1 7/8’’ 3 9/10’’ 6’’ 8’’ 10 ‘‘

1 COL 2 COL 3 COL 4 COL 5 COL

CONTACT

INCH HEIGHT Ad height measured in inches. Maximum height of 16’’. Ads taller than 13’’ will be billed at the full page height of 16’’.

PHONE: (858) 534-3467 EMAIL: ads@ucsdguardian.org REGIONAL, NATIONAL & AGENCIES: PLEASE CALL MEDIA MATE

(888) 897-7711

AD Price = (BASE RATE) x (Number of columns) x (Height) + add-ons (color/placement) BASE

ADD-ONS

EXAMPLE

FULL PAGE

SPOT COLOR FULL COLOR

5 col W x 16” H UCSD: $800 Local: $960

1 color OF YOUR CHOICE

CMYK PROCESS 4 color

$175

$400

FLAT FEE

FLAT FEE

REGULAR PLACEMENT

PREMIUM PLACEMENT

BACK PAGE COLOR

AD LOCATION: PAGE OR SECTION

BACK PAGE OR DOUBLE TRUCK

20% of total

25% of total

PREMIUM PLACEMENT & FULL COLOR

UCSD: $1,500 Local: $1,700

SAMPLE SIZES (CUSTOM UPON REQUEST)

1/2 PAGE

1/4 PAGE

3x5

1/8 PAGE

1/2 PAGE

1/4 PAGE

2x4

1/8 PAGE

(Horizontal) 5 col W x 8” H UCSD: $400 Local: $480

(vertical) 2.5 col W x 8” H UCSD: $200 Local: $240

(VERTICal) 2.5 col W x 16” H UCSD: $400 Local: $480

(custom PCI) 3 col W x 5” H UCSD: $150 Local: $180

(horizontal) 5 col W x 4” H UCSD: $200 Local: $240

(custom PCI) 2 col W x 4” H UCSD: $80 Local: $96

DOUBLE TRUCK (CENTERSPREAD) 10.5 col W x 16” H (2 pages & GUTTER) UCSD: $2,016.00 Local: $2,419.20

(custom PCI) 2 col W x 3” H UCSD: $60 Local: $72

not available on dates designated as special issues

FREQUENCY DISCOUNTS

LOOSE INSERT PRICING

Ad contracts of 5+ ads at one time are eligible for a discounted base rate (PCI).

*Rates only cover the insertion of loose materials into the newspaper. Costs associated with production and shipping of inserts are the responsibility of the advertiser.

UCSD

LOCAL

5-9 (5%) 10-14 (10%) 15-19 (15%) 20+ (20%)

$9.50 $9.00 $8.50 $8.00

$11.40 $10.80 $10.20 $9.60

NO. OF PAGES

PER thousand

MIN. QUANTITY

MAX. QUANTITY

1-2 2+

2,000

MIN. Size

4.5’’ x 6.0’’

(Banner) 5 col W x 2” H UCSD: $100 Local: $120

CUSTOM

2x3

PRICES REFLECT SPECIAL PLACEMENT FEE

INSERTIONS

(vertical) 2 col W x 5” H UCSD: $100 Local: $120

$110.00 $240.00 8,000

MAX. SIZE

8.5’’ x 11.0’’

CUSTOM

(PCI) col W x INCH H UCSD: $10 PCI Local: $12 PCI

DEADLINES SPACE RESERVATION

Space reservation and copy for display must be submitted by 3 p.m. three business days before the issue date.

ARTWORK SUBMISSION

Camera-ready ad artwork must be submitted to ads@ucsdguardian.org by 3 p.m. two business days before the issue date. A $25 late charge for artwork will apply to ads received after deadline.


Publication Dates 2013-2014 GUARDIAN PRINT DATES ARE BOLDED. ISSUES WITH SPECIAL SECTIONS ARE BOXED.

SEPTEMBER ‘13 FA L L 2 0 1 3

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SPRING 2014

WINTER 2014

JANUARY ‘14 Su

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OCTOBER ‘13 Su

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6 7 13 14 20 21 27 28

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NOVEMBER ‘13 Sa

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31

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APRIL ‘14

MAY ‘14

JUNE ‘14

6 7 13 14 20 21 27 28

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1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

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SPECIAL ISSUES

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Tu

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MARCH ‘14

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Su

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 29 20 21 22 23 24 25 26 27 28 29 30

FEBRUARY ‘14 Sa

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DECEMBER ‘13

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FALL 2013 Welcome Week Fall Job Fair Study Abroad Guide Best of San Diego Christmas Gift Guide & Winter Movie Preview

Tu, 9/24 M, 10/14 M, 10/21 M, 11/18 Th, 12/05

WINTER 2014 Restaurant Week Guide Winter Job Fair Valentine’s Day Special Travel Guide

Th, 1/09 M, 1/13 Th, 2/13 Th, 3/06

SPRING 2014 Sa

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

A.S. Election Endorsements Local Bands Issue Housing Guide Sun God Festival Graduation

M, 4/07 Th, 4/17 M, 4/28 Th, 5/15 Th, 6/05

PLEASE NOTE THAT Special issue dates are subject to change. PRINT DATE SPECIAL ISSUE

FINAL EXAMS ACADEMIC HOLIDAY UNIVERSITY HOLIDAY

2013-2014 Media Kit  
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