Influencers

Ali Abdaal

4.03M YouTube Subscribers25 Productivity Influencer

Engagement Rate on YouTube is 6.72%26

Ali Abdaal is a doctor-turned-influencer who tells stories and gives productivity and motivation tips. His content is geared toward audiences who want to improve their studying, productivity, and careers. Ali’s content will be easy to integrate Indeed into, preventing viewers from reacting negatively to a sponsored video because it is consistent with what he talks about daily.

Bretman Rock

15.9M followers on Tiktok18

Beauty/Fashion YouTuber and Tiktok Influencer

Engagement rate is very high at 12.42%19

His humble upbringing as an immigrant from the Philippines, combined with his LGBTQ affiliations and extroverted, uplifting persona, creates a very strong connection between Bretman and Indeed’s target Gen Z audience. His TikTok presence is strong with averages of 925K likes19 and 3.1M avg views19. He will become a refreshing association with Indeed and be a spearhead for our campaign’s themes and values.

Zendaya

A-List Celebrity 171M Followers20

Average 7M likes per post21

Zendaya is listed as one of the most influential people in the world22. Through her career as an actor and musician, she has a 4.39% engagement rate and 30k average comments on Instagram apart from her stellar following21. She is highly involved in causes that A18-24 values, such as mental health, women’s equality, and better accessibility and opportunity for all, which aligns perfectly with Indeed’s values22. Evidencing her range, she has garnered partnerships from Bulgari to Covergirl and even led the Global Water Challenge as the global brand ambassador for Smartwater in 202223, 24 . Ultimately, Zendaya has established herself as a blockbuster mainstay and through her work and charisma, has created a deep trustworthy connection with the older Gen Z market.

Dr. Lauren Cook

243.2K Tiktok Followers27 Mental Health Influencer

Average of 4.04K Views27

Dr. Cook is a psychologist, speaker, career coach, and author. Partnering with her will help show that Indeed understands their target market and also values their mental health. Most of Dr. Cook’s TikTok content is centered around helping her viewers work through their mental health issues. She already has a few career-related videos, and Indeed will sponsor five more. She can give general career advice while highlighting how Indeed makes the job search process easier, therefore lessening the strain on job seekers’ mental health.