Changing the Narrative

This was also a year when UCLA LPPI, its faculty experts and even our fellows deepened our impact by exponentially increasing our social and earned media footprint. UCLA LPPI attained 1.6 million social media impressions and directly engaged with 78,000 social media users across our digital channels. Further, we garnered over 3,000 media mentions in prominent media outlets across radio, print and television. From the Los Angeles Times and the Washington Post to National Public Radio to Univision, UCLA LPPI served as an essential resource for the media and a vehicle to put a bright spotlight on Latinos and their role in the American story.