Healthy Goods Brand Standard Guide 2021

BRAND STANDARDS GUIDES

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A Uckele® Company Founded by William Uckele Sr. in 1962, Uckele Health & Nutrition is still family owned and privately held nearly six decades later, and continues to pursue its passion for applying scientifically proven nutritional principles to improve the lives of people and the animals they love.

From the original Blissfield campus, daily operations now take place on two campuses, in four GMP-compliant manufacturing facilities with advanced nutritional expertise, technology and equipment.

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Healthy Goods logo Logo usage Color usage / Imagery About Healthy Goods ID System Swag

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Live Superfoods logo Logo usage Color usage / Imagery About Live Superfoods ID System Swag

Healthy Goods and Live Superfoods were founded in 2005 and acquired by Uckele Health & Nutrition in 2015.

These brands are now leaders in the ecommerce nutrition industry, providing the highest quality naturopathic herbal and whole-food formulas that support the body’s innate wisdom to heal.

P.O. Box 160 5600 Silberhorn Hwy. Blissfield, MI 49228 800.248-0330 www.uckele.com

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Logotype Trademark Symbol

Descriptor

The Healthy Goods logo combines the two most important visual elements of our brand, the Healthy Goods logo and A Uckele Company descriptor. The diagram above illustrates the recognizable graphic features that make the Healthy Goods logo unique.

Position, size, and color, along with the spatial and proportional relationships of the Healthy Goods logo elements (including font) are predetermined and should not be altered.

The Healthy Goods logotype was created as a specific artistic style to convey the personality and voice of the Uckele brand.

The color choices acknowledges Healthy Goods’ history while the typeface (font) choices are contemporary and look forward to future successes.

TM A Trademark Symbol must always be

displayed at the top right of S in Goods.

®

A Register Symbol must always be displayed at the end of the Uckele name.

In order to protect the integrity of our brand, the logotype must never be altered or replaced by any other type.

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HEALTHY GOODS LOGO USES Backgrounds & Contrast The Healthy Goods logo must always appear clearly and legibly on its backgrounds. Always observe clear space specifications and use high-quality vendors and reproduction methods.

The Healthy Goods logo may appear on black, dark-colored, and light-colored backgrounds as long as sufficient contrast is provided.

In situations where the background color is a grayscale somewhere between absolute black and white, please observe the following recommendation: when the background shifts to more than 50% gray in density, the Healthy Goods logo must appear in reverse. A gray background density of less than 50% requires the use of the one or two color logo.

One Color - Black or white Acceptable Reversed (white logo/descriptor on black or drk color background)

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Not Acceptable Reversed. When placing the logo on a background other than the ones specified in these standards, use your best judgement to determine which logo renders the highest contrast.

Always ensure legibility by placing the logo in an area that is simple and uncluttered.

Healthy Goods Font:

Healthy Goods (logo) PMS 575

Myriad Pro or Myrid Variable Concept Family

Healthy Goods (logo) PMS 7526 Healthy Goods PMS 124 Healthy Goods PMS 7407 Healthy Goods PMS 376 Blacks 100% Black / Grays % of 100% Black (No RBG or CMYK split)

Product specific category colors provided upon request.

Imagery

Healthy and fit individuals enjoying casual outdoor fitness activities and healthy eating. Rich colors with bold, simple imagery.

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Healthy Goods was founded as a functional medicine nutrition brand. Our mission is to offer organic, whole foods, superfoods and nutrition supplements to promote optimal health, along with offering the nutrients you require to focus on root cause resolution.

The highest quality naturopathic, herbal, and whole-food supplements delivered straight to your door.

Our mission is to offer organic superfoods and superb quality nutrition supplements to promote optimal health. At our core, Healthy Goods is a functional nutrition brand offering the nutrients you require to focus on root cause resolution.

Science-based information about nutrition, toxins, sleep, stress, and much more – all written by our holistic registered dietitian nutritionist.

Imagery 6

Logotype

Trademark Symbol

Descriptor

The Live Superfoods logo combines the two most important visual elements of our brand, Live Superfoods logo and A Uckele Company descriptor. The diagram above illustrates the recognizable graphic features that make the Uckele logo unique.

Position, size, and color, along with the spatial and proportional relationships of the Live Superfoods logo elements (including font) are predetermined and should not be altered.

The Live Superfoods logotype was created as a specific artistic style to convey the personality and voice of the Uckele brand.

The color choices acknowledges Live Superfoods history while the typeface (font) choices are contemporary and look forward to future successes.

TM A Trademark Symbol must always be

displayed at the top right of S in Superfoods.

®

A Register Symbol must always be displayed at the end of the Uckele name.

In order to protect the integrity of our brand, the logotype must never be altered or replaced by any other type.

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LIVE SUPERFOODS LOGO USES Backgrounds & Contrast The Live Superfoods logo must always appear clearly and legibly on its backgrounds. Always observe clear space specifications and use high-quality vendors and reproduction methods.

The Live Superfoods logo may appear on black, dark-colored, and light-colored backgrounds as long as sufficient contrast is provided.

In situations where the background color is a grayscale somewhere between absolute black and white, please observe the following recommendation: when the background shifts to more than 50% gray in density, the Live Superfoods logo must appear in reverse. A gray background density of less than 50% requires the use of the one or two color logo.

Nutrition in its purest form.

One Color - Black or white

Use your best judgement to determine which logo renders the highest contrast.

Acceptable Reversed (white logo/descriptor on black or dark color background).

Always ensure legibility by placing the logo in an area that is simple and uncluttered.

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Live Superfoods (logo) PMS 440 Live Superfoods (logo) PMS 401

Live Superfoods Font: Montserrat or Montserrat Alternatives

Live Superfoods (logo) PMS 371 Live Superfoods (logo) PMS 367 Live Superfoods (logo) PMS 452 Blacks 100% Black / Grays % of 100% Black (No RBG or CMYK split)

Product specific category colors provided upon request.

Imagery

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Premium Holistic Products to Promote Optimal Health

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Imagery

Live Superfoods specializes in raw organic foods that aren’t found in most local health food stores.

Live Superfoods owns and operates a kosher and USDA-certified organic packaging facility in Blissfield, Michigan. The finest raw ingredients are packaged in consumer-size packages and sold directly to the public. Live Superfoods prides itself on having a very rapid inventory turnover, which ensures that our customers receive the freshest possible products.

healthygoods.com P.O. Box 160 5600 Silberhorn Hwy. Blissfield, MI 49228 (800) 248-0330

ID System

healthygoods.com P.O. Box 160, 5600 Silberhorn Hwy. Blissfield, MI 49228

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Imagery S O C I A L M E D I A / W E L L N E S S -F I T

www.healthygoods.com healthygoods.com/superfoods P.O. Box 160 5600 Silberhorn Hwy. Blissfield, MI 49228