Our Voice

4.0 VOICE

Our Voice

Our voice is just as important to the brand as our look. Whether written or spoken words, it is distinctly Merage. The tone that we use to express our message should:

BE APPROACHABLE BE CONVERSATIONAL BE INSPIRING

Gain the interest of our audience by using words that are familiar. Be intelligent, not pretentious. Limit the number of unnecessary words and speak in the present tense whenever possible. It is easier to trust and engage with someone who speaks in a natural, human, conversational style. Be personable. We are the partner that understands and can relate to our audience. Use words that you would use in everyday conversation and don’t use more words than is necessary. A sense of optimism is central to the UCI brand. Share your passion and excitement about the Merage School and UCI with our audience. Enthusiasm is catching.

TELL A STORY

Connect with the audience in a language they understand best. Instead of making dry uninspired statements, help the audience visualize what you are saying in a powerful and engaging manner by telling a story they can relate to.