#UCFBusiness Pride Piece - Get to the One

OPENING THOUGHTS FROM DEAN PAUL JARLEY, PH.D.

Welcome to the UCF College of Business Administration.

The landscape of business is changing.

Our objective is to help students get to the ONE… • Who gets the job • Who starts a business • Who makes the sale • Who mentors and gives back And most importantly, the one who makes a difference.

In the end, business is all about becoming the ONE. Students that successfully “get to the ONE” have four qualities we hope all of our students acquire while at the UCF College of Business Administration: 1. They are comfortable getting out of their comfort zone and understand the value of embracing risk.

2. They effectively communicate and collaborate with people, particularly those different from themselves.

3. They understand how to collect, analyze and use data in real time to make decisions.

4. Above all, they are problem solvers.

The UCF College of Business Administration provides students with the resources and opportunities to achieve this through four key platforms:

1. Student Experience We are providing students with experiences in and out of the classroom that contribute to a unique college culture.

2. Entrepreneurial Culture UCF is the cornerstone within the foundation of Orlando’s entrepreneurial ecosystem. From unique business competitions and events to the UCF Blackstone LaunchPad, students have access to services and opportunities to acquire and perfect the skills of an entrepreneur.

3. Thought Leadership Whether in the classroom or delivering a talk at the Dean’s Speaker Series, faculty members are engaged in the latest research and program development to bring the next generation of business leaders to market. In addition, UCF College of Business Administration alumni are leading businesses throughout the world, and often return to share their experiences and knowledge.

4. Unique Place of Opportunity Orlando is one of the world’s fastest growing economic centers and widely recognized as one of the top travel destinations. This community has some of the most interesting and exciting new economic centers from Lake Nona’s Medical City to the Creative and Health Villages in Downtown Orlando. In addition, UCF is the second-largest university in the United States, providing an unparalleled opportunity to work with the most diverse and dynamic student body.

UCF Stands for Opportunity and the College of Business Administration delivers opportunities each and every day.

GET TO

THE ONE! In the fall semester of 2014, we developed the concept of “getting to the ONE” as a part of our Professional Development curriculum. To illustrate how employers evaluate candidates and make hiring decisions, we created a platform to illustrate this point and effectively tell students what steps they must take to be a great employment prospect. Our objective is to teach our students how to distinguish themselves in a crowded and competitive marketplace.

We surveyed over 1,000 incoming students as part of their registration for our Professional Development class.

The 13–question survey simply asked them to identify the different activities, clubs and leadership positions they had or aspired to as a student. Starting with identifying the students by major, we were able to create a decision tree for filling a job in a company. In fact, we chose an actual job description to build our scenario.

Scenario: We were “hiring” for a financial analyst working with non-governmental organizations worldwide. There are 1,200 students enrolled in the Professional Development class.

1,070

registered for Welcome to the Majors event (required first day of class)

468 took the survey (only 44% showed up for the job opportunity)

32 FIFTY-SEVEN are in or want to join a club (engaged in their college)

aspire to a leadership position (took risk and initiative to be a leader)

92 were Finance majors (the base line requirement)

NINE

interested in becoming College of Business Student Ambassadors (further distinguished themselves and worked with Dean of the College)

1

3 plan to study abroad (international experience)

two volunteer in the community (company values community service)

has determined what they want to do (clearly communicates well) and got to the one.

We help students acquire the skills they need to understand business, build a great career and contribute to society. In addition, our culture encourages faculty members to passionately teach and participate in the research that helps define and refine business.

I invite you to find your place here with us and BE THE ONE that makes a difference.

Paul Jarley, Ph.D.

MISSION — CREATE AND ENGAGE The mission of the College of Business Administration at the University of Central Florida (UCF) is to offer high-quality academic programs designed to give students a competitive advantage in the world of business now and in the future. As such, the college establishes partnerships with some of the nation’s most innovative leaders to model new and best practices that harness evolving technology and ensure students are well prepared to enter the marketplace.

VISION — NEXT GENERATION The college will continue the transformation into a “next-generation business school” through the development of a unique college culture—one that promotes engagement, risk-taking, cross-disciplinary collaboration and data-driven decision making.

ABOUT THE COLLEGE Established in 1968, the UCF College of Business Administration offers degrees at the bachelor’s, master’s, doctoral and executive levels. All programs, as well as the Kenneth G. Dixon School of Accounting, are accredited by AACSB International — the Association to Advance Collegiate Schools of Business.

AACSB accreditation represents the highest standard of achievement for business schools worldwide. Less than 5% of the world’s 13,000 business programs have earned AACSB accreditation.

LEADERSHIP Paul Jarley, Ph.D. Dean Foard Jones, Ph.D. Associate Dean Taylor Ellis, Ph.D. Associate Dean

ACADEMIC DEPARTMENTS AND CHAIRS Kenneth G. Dixon School of Accounting Director: Sean Robb, Ph.D. Phone: (407) 823-5761

Department of Economics Chair: Mark Dickie, Ph.D. Phone: (407) 823-3880

Department of Finance/ Dr. P. Phillips School of Real Estate Chair/Director: Paul Gregg Phone: (407) 823-3575

Department of Management Chair: Stephen Goodman, Ph.D. Phone: (407) 823-5569

Department of Marketing Chair: Ronald Michaels, Ph.D. Phone: (407) 823-2108 DeVos Sport Business Management Program Chair: Richard Lapchick, Ph.D. Phone: (407) 823-1516

AN ENGAGING

STUDENT EXPERIENCE

CAREER PROFESSIONALISM CLASSES

A series of classes to provide students with knowledge, skills and abilities to secure a professional position after graduation in their career field of choice.

STUDENT LEADERSHIP

The College of Business Student Ambassadors represent the college and the Dean at internal and external events. In addition, they lead efforts internally to cultivate student engagement and involvement.

The college encourages involvement and has 20 registered student organizations to choose from.

PROFESSIONAL SELLING PROGRAM

This sales-based program, part of the Department of Marketing, admits only about 30 students each year. The job placement rate is above 95% upon graduation.

BLOOMBERG PROFESSIONAL SERVICE

This service, used by more than 320,000 subscribers worldwide, provides real-time and historical data on market activities and trends.

STUDENT EXPERIENCE

OFFICE OF PROFESSIONAL DEVELOPMENT

Our Career Coaches help advise students on their chosen career and guide them through professional development. The Advising Team handles schedule planning and policy questions.

WELCOME TO THE MAJORS

Every semester the college hosts “Welcome to the Majors� to give students the opportunity to learn about programs, organizations and degrees offered.

STUDY ABROAD

The world is your classroom. A semester abroad in Spain, Austria, France, the Netherlands, or Australia will expand your worldview and teach you about international business practices.

UCF LEADERSHIP

IN THE HEART OF DOWNTOWN ORLANDO

COMPETITIONS

The Great Capstone Case Competition allows students to develop recommendations for solving real-world problems. The Failure Competition provides seniors with an opportunity to reflect on their mistakes and learn from them.

Conveniently located in Downtown Orlando, the UCF Executive Development Center (EDC) caters to the needs of busy professionals in the Central Florida region. The UCF EDC delivers executive and professional graduate business degree programs (EMBA, PMBA, etc.), non-degree business programs and custom training. The EDC offers state-of-the-art learning facilities with concierge-style service to our students and clients.

In addition, the UCF EDC has a growing number of international residency programs bringing business students from around the world to Central Florida for a week-long intensive business education and networking program.

ACCESS TO PROVOCATIVE

THOUGHT LEADERSHIP FACULTY FEATURED AT THE DEAN’S SPEAKER SERIES IN DOWNTOWN ORLANDO

ORGANIZATIONAL HYPOCRISY

WHY FAIRNESS MATTERS

Robin Roberts, Ph.D., Pegasus Professor in the Kenneth G. Dixon School of Accounting, gave business leaders an inside look at conflicting stakeholder demands and the importance of an organization’s messaging being internally consistent.

Maureen Ambrose, Ph.D., Gordon J. Barnett Professor of Business Ethics in the Department of Management, discussed the impact of fairness on employees, customers and profitability.

ECONOMIC OUTLOOK

Sean Snaith, Ph.D., director of the Institute for Economic Competitiveness, gave an overview of the national and local economic outlook for the year ahead.

THE BIG DATA ECONOMY

Amit Joshi, Ph.D., associate professor in the Department of Marketing, discussed the use of data analytics for better business decision-making.

DEVELOPING AN ENTREPRENEURIAL ECOSYSTEM

Cameron Ford, Ph.D., associate professor in the Department of Management, discussed his work directing the Center for Entrepreneurial Leadership and Blackstone LaunchPad.

PROTECTING YOUR BRAND IN THE SOCIAL MEDIA ECONOMY

Carolyn Massiah, Ph.D., lecturer in the Department of Marketing, provided insights into how to improve social media marketing communication.

THOUGHT LEADERSHIP ALUMNI FEATURED IN THE COLLEGE OF BUSINESS HALL OF FAME

THERESE GEARHART, ’85

Gearhart is president, Southern Africa, for The Coca-Cola Company. She has more than 25 years of international experience in general management, marketing and sales.

MITCH LESS, ’86

Less is an audit partner and the Florida Real Estate and Hospitality Industry Leader for Grant Thornton LLP, a global accounting firm. His professional experience includes serving clients in auditing and consulting.

WHETHER IN THE CLASSROOM, OR DELIVERING A TALK AT THE DEAN’S SPEAKER SERIES, FACULTY MEMBERS ARE ENGAGED IN THE LATEST RESEARCH AND PROGRAM DEVELOPMENT TO BRING THE NEXT GENERATION OF BUSINESS LEADERS TO MARKET. IN ADDITION, ALUMNI AND HALL OF FAME MEMBERS ARE LEADING BUSINESSES THROUGHOUT THE WORLD AND COME BACK TO SHARE THEIR EXPERIENCES AND KNOWLEDGE WITH STUDENTS AND THE COMMUNITY.

JOHN SCHMID, ’92

Schmid is the president of Schmid Construction, Inc., a commercial construction company with annual revenues over $60 million. He received the 2013 SMART Award for Real Estate & Construction.

HALL OF FAME

INDUCTEES The UCF Business Hall of Fame consists of 64 members who have made significant strides in their career, business and the communities they serve. Each member has made a substantial impact on the UCF community.

1999

2003

2008

James S. Hunt, ’77

N. Lois Adams, ’85

Alan C. Charron, ’84

Douglas F. Long, ’82

Harold “Hal” Downing, ’76

Melanie Fernandez, ’86 & ’91

Craig S. Miller, ’74

Laurette T. Koellner, ’77

Micky Grindstaff, ’78

Blaine Sweatt, ’76

Louis F. Lentine, ’93

Alex Martins, ’01

Al Weiss, ’76

Palmer Barton Weeks, Jr.,

Mark Plaumann, ’74 & ’79

’83 & ’84

John D. VanderWerf, ’77

R. Todd Bowers, ’77

2004

2009

J. Kenneth Bryant, ’77

Tom Bland, ’75 & ’79

Anthony Connelly, ’87

Les W. Eiserman, ’81 & ’82

Andrew J. Fore, III, ’76 & ’83

Donald J. “D.J.” Gannon, ’89

James W. Ferrell, ’80

Paul Gregg, ’74 & ’76

Maureen Walker, ’81

R. Glenn Hubbard, ’79

Nan B. McCormick, ’83

2000

Gerald R. McGratty, ’71 & ’72

2010

2005

George F. Gramatikas, ’04

2001

Kathy Assaf, ’70

Jeff B. Lagos, ’89

Scott Bell, ’83

Jim Atchison, ’92

Jeff J. Lehman, ’78 & ’80

John J. Carelli, ’75

Ward Curtis, Jr., ’73 & ’77

Larry Chastang, ’80

Ken Dixon, ’75

Roy H. Davidson, ’77

Andrew Titen, ’75

Ivan Lefkowitz, ’73 Rocky Santomassino, ’79

2006 Stanley C. Horton, ’73

2002

Tom Messina, ’84

Olga M. Calvet, ’71

Paul Ryan, ’83

Robert B. Case, ’70

Theresa Schefstad, ’80

Joseph Durek, ’78 William A. Long, ’73

2007

2011 Karen Hackett, ’82 Mary Stone, ’74 & ’75 Anthony Thornton, ’94 2012 Merrell Bailey, Esq., ’85, ’89, ’01 & ’07 Jonathan Kennedy, ’94 & ’96 Brian Wheeler, ’95

Jim Balaschak, ’86 & ’92 Rick Baldwin, ’80

2014*

W.H. “Hank” Crouse, ’71

The Hon. Kenneth W. Bradley, ’85

Steve Felkowitz, ’79

Rasesh Thakkar, ’84

Mike McArdle, ’87 *Event was moved for 2014

ENTREPRENEURIAL

CULTURE STUDENT STARTERS

ALTR

Alexandra Gramatikas, ’12, and her partner Tripp Driskell came up with the idea for branded button covers at a wine tasting event. Their spark of insight led to winning The Joust.

TEEPS LLC

Joshua Imel, Terrence Donnelly and their team develop custom mobile applications from their office in Winter Park. Recently, they broke six digits in revenue.

O’DANG HUMMUS

The brainchild of student Jesse Wolfe, O’Dang Hummus produces unique hand-crafted flavors of hummus that are taking Orlando’s farmer’s markets by storm.

SMARTWAY CUP

Taylor Cheeley, ’14, Nicole Enterlein, ’14, and their team won The Joust with their disposable urine funnel designed for women using unsanitary public restrooms.

PHOTO COPYRIGHT BEATRICE MORITZ PHOTOGRAPHY

BSTEPS DANCEWEAR

Bsteps Dancewear is an Orlandobased company that designs hybrid flat dance shoes. All designs feature arch support.

Bsteps emerged as finalists in The Joust.

FOURIER ELECTRIC

Students Brandon Carpenter and Jonathan Wachob are developing a non-mechanical pumping system that can transfer heat through electronic equipment. Top executives from Florida Hospital are interested in the technology.

ENTREPRENEURIAL CULTURE EVENTS, PROGRAMS & RESOURCES

BLACKSTONE LAUNCHPAD

Located in the Student Union, the LaunchPad provides one-on-one startup coaching, seminars and access to a mentor network and subject matter experts.

STARTERLAB

The StarterLab is a workspace where students of all disciplines can collaborate on new venture ideas. The space’s tools include a 3-D printer, whiteboards and software-equipped Macs.

EVENTS AND COMPETITIONS STARTER RIOT This disruptive event encourages students to seek out the entrepreneurial resources available to them. It attracts more than 2,000 students each year and is held during Halloween.

THE JOUST Students from all academic disciplines are invited to compete in this business plan competition for cash awards and essential business services needed to start a venture.

BUSINESS MODEL COMPETITION This event allows students to test their ideas with potential customers and partners, and use what they learn to improve their proposals. The champion is invited to compete at the international level.

UPSTARTS ACCELERATOR

A student venture accelerator program intended to generate interest in entrepreneurship as a career path. The program is open to all UCF students through a competitive application process.

A UNIQUE PLACE

OF OPPORTUNITY DESTINATIONS AND CONNECTIONS

DOWNTOWN ORLANDO

As the historic core and central business district, Downtown Orlando has an energetic culture to inspire young professionals. New developments, along with Canvs’ entrepreneurial co-working space, promote growth while the SunRail, Central Florida’s first commuter rail system, makes getting around the city easier.

LAKE NONA/MEDICAL CITY

Located in southeast Orlando, Lake Nona offers diverse workspaces and a health and life sciences cluster that offers some of the best scientific research, medical training and patient care in the nation.

CENTRAL FLORIDA RESEARCH PARK

The 7th largest research park in the country, with over 1,025 acres.

It is home to over 120 companies, employs more than 8,500 people, and is the hub of the nation’s military simulation and training programs.

OPPORTUNITIES INDUSTRIES AND EMPLOYMENT

DIGITAL

A $9 billion industry that boasts an ecosystem of more than 5,000 companies employing more than 70,000 people. Major initiatives like the Creative Village mean a bright future.

SIMULATION & TRAINING

The U.S. military is at the core of this industry, contributing roughly $5 billion to Florida’s gross state product. Nearly 60,000 people are employed in this sector, working for more than 100 companies.

HOSPITALITY & TRAINING

The region’s leading industry.

Orlando is home to attractions such as Walt Disney World Resort, Universal Orlando Resort and SeaWorld Orlando.

ORLANDO STATS >> In a survey by CareerBliss.com, Orlando ranks in the top 10 for “Best Cities for College Grads.” >> The U.S. Chamber of Commerce ranked Florida a top 10 state for starting a business. >> Orlando consistently ranks in the top 5 in Gallup’s Job Creation Index Score. >> Orlando receives over 59 million visitors a year.

UCF STATS >> Second largest university in the nation with 59,740 students (Fall 2013). >> Receives more than $122 million in annual research funding. >> Named a “best value” college by Kiplinger’s Personal Finance and The Princeton Review. >> In 2013, produced second-largest number of STEM graduates in the State University System of Florida.

PROFESSIONAL SERVICES

Orlando is home to an abundance of law firms, financial institutions and other professional services.

The sector employs nearly 182,000 people.

SOCIAL MEDIA

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Dean Paul Jarley

Office of Professional Development

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AACSB accreditation standards were developed by nearly 700 of the world’s top business schools to define superior quality education that prepares students to be ready on the job from day one. AACSB-accredited schools are globally recognized for their outstanding mission, faculty contributions, operations and more. Degrees from such schools are constantly increasing in value giving students a competitive edge.

University of Central Florida College of Business Administration 12744 Pegasus Dr Orlando, FL 32816 business.ucf.edu