Macrolotto Uno Studio

ANALYSIS & APPROACH REBRANDING PRINCIPLE

ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI

MASTERPLAN CONCEPT

PROGRAM ARRANGEMENT PRINCIPLE

ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI

MASTERPLAN CONCEPT

PROGRAM ARRANGEMENT PRINCIPLE

PROGRAM ARRANGMENT IN STRIP

ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI

STREET DESIGN

PROPOSED STREET TYPE AND CIRCULATION

INDIVIDUAL LOADING ZONE

Pedestrian and bike

ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI

Pedestrian Only

General Vehicles

Shipping and loading

Retail Street

Boulevard

STREET DESIGN AERIAL RENDER

ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI

Current conditions of the facades and interior spaces in Macrolotto 1 West

https://www.youtube.com/watch?time_continue=4&v=6Hc0BI4oamc&feature=emb_logo

WE WORKED ON 4 LAYERS OF ACTIONS

BUILDINGS

PERFORMANCE

MATRIX

MAGNETS

NORTH MAGNET: THE INSTITUTE The Fashion institute in Prato represents the visible fashion industry. It elevates the areas reputation and brings industry leaders into the areal.

BUILDINGS

Main Strategies Existing Typologies Current building Footprints Proposed building Footprints

1.

Extend the housing typologies from Iolo into the Macrolotto West

2.

Backside transformation: Loading and pick-up zones into Drive-Thru

3.

Introduce Mixed-Use Typologies along the central spine in combination with the Outlet.

Masterplan

0

100 m

200 m

FASHION DRIVE-THRU EXPERIENCE

The Existing Conditions the gore network

Gora Bresci o di San Giusto

Gora Mazzoni o di Gello

Gora Castagnoli o di Grignano historic photos of gore via http://www2.comune.prato.it/cavalciotto-e-gore/03_gora_gello/index.html

Gora di Castelnuovo o del Castagno

Gora Bini o di Mezzana

the boundaries

the green finger

the gore network

the existing urban extent boundaries provide a container for the site footprint

the agriculture finger reaching from beyond the macrolotto to the mall establishes a landscape network

the existing gore infrastructure provides an opportunity to engage and activate this landscape.

The Project Components

The Site Strategy development clusters While these lands are currently preserved through private ownership, there is little cultivation of these crops, which may make them susceptible to development.

parco prato

This strategy seeks to not only preserve this belt, but activate it with controlled development and pedestrian interaction.

1.

2.

3.

4.

Define the limits of the green belt system.

Establish vehicular east-west connectivity.

Unearth the gore and integrate a north-south pedestrian right of way.

Create cluster developments at intersections.

parco della liberazione

macrolotto 1

The Proposal the institute

Legend mixed use: retail / housing retail / commercial education / institution agriculture orchard / grove park / open space

parco della liberazione y pace

parco prato

parco lotto

10 | The Aerial View

Permeable Path The InBetween

Spatial Strategy