ANALYSIS & APPROACH REBRANDING PRINCIPLE
ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI
MASTERPLAN CONCEPT
PROGRAM ARRANGEMENT PRINCIPLE
ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI
MASTERPLAN CONCEPT
PROGRAM ARRANGEMENT PRINCIPLE
PROGRAM ARRANGMENT IN STRIP
ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI
STREET DESIGN
PROPOSED STREET TYPE AND CIRCULATION
INDIVIDUAL LOADING ZONE
Pedestrian and bike
ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI
Pedestrian Only
General Vehicles
Shipping and loading
Retail Street
Boulevard
STREET DESIGN AERIAL RENDER
ZIJING / YIFENG ARCH202 GIULIO GIOVANONNI
Current conditions of the facades and interior spaces in Macrolotto 1 West
https://www.youtube.com/watch?time_continue=4&v=6Hc0BI4oamc&feature=emb_logo
WE WORKED ON 4 LAYERS OF ACTIONS
BUILDINGS
PERFORMANCE
MATRIX
MAGNETS
NORTH MAGNET: THE INSTITUTE The Fashion institute in Prato represents the visible fashion industry. It elevates the areas reputation and brings industry leaders into the areal.
BUILDINGS
Main Strategies Existing Typologies Current building Footprints Proposed building Footprints
1. Extend the housing typologies from Iolo into the Macrolotto West
2. Backside transformation: Loading and pick-up zones into Drive-Thru
3. Introduce Mixed-Use Typologies along the central spine in combination with the Outlet.
Masterplan
0
100 m
200 m
FASHION DRIVE-THRU EXPERIENCE
The Existing Conditions the gore network
Gora Bresci o di San Giusto
Gora Mazzoni o di Gello
Gora Castagnoli o di Grignano historic photos of gore via http://www2.comune.prato.it/cavalciotto-e-gore/03_gora_gello/index.html
Gora di Castelnuovo o del Castagno
Gora Bini o di Mezzana
the boundaries
the green finger
the gore network
the existing urban extent boundaries provide a container for the site footprint
the agriculture finger reaching from beyond the macrolotto to the mall establishes a landscape network
the existing gore infrastructure provides an opportunity to engage and activate this landscape.
The Project Components
The Site Strategy development clusters While these lands are currently preserved through private ownership, there is little cultivation of these crops, which may make them susceptible to development.
parco prato
This strategy seeks to not only preserve this belt, but activate it with controlled development and pedestrian interaction. 1. 2. 3. 4.
Define the limits of the green belt system. Establish vehicular east-west connectivity. Unearth the gore and integrate a north-south pedestrian right of way. Create cluster developments at intersections.
parco della liberazione
macrolotto 1
The Proposal the institute
Legend mixed use: retail / housing retail / commercial education / institution agriculture orchard / grove park / open space
parco della liberazione y pace
parco prato
parco lotto
10 | The Aerial View
Permeable Path The InBetween
Spatial Strategy