UCASU Elections 2021 - Manifesto Workshop

Manifesto workshop

Contents ● ● ● ● ● ● ● ●

What is a manifesto What you need your manifesto to achieve The parts of a manifesto Introducing yourself How to decide on your pledges How to achieve your pledges The look and brand How to use your manifesto

What is a manifesto? ●

A4 poster

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Introduces you

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Pitches your campaign

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Establishes your image/brand

Your manifesto’s purpose Show what you care about Explain your experience Be persuasive and engaging Be memorable!

Gate Theatre, London

Parts of a manifesto: introducing yourself ● ● ● ● ●

Your name (of course!)

Campus and course (can draw in loyalty votes) Something about your time at UCA (shows your passion) Any volunteering or other experience (shows reliability) A photo (trust and memorability) I’m Sophie, a Fine Art student from Canterbury. For the last three years I’ve run the campus LGBTQ+ Community, and that has shown me how much needs to change for LGBTQ+ students at UCA.

Parts of a manifesto: choosing your pledges ●

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Why do you want to be President?

Be honest Learn from fellow students - Students on your course - Discord - Facebook Freshers groups Ask the SU for information about trends Focus on your passions

Parts of a manifesto: achieving your pledges Examples

I want more mental health support for students.

Mental health There’s a mental health problem at Universities, and it’s time we do something about it. I want every student at UCA to be able to access mental health support, and to know what to do when their mental health affects their studies.

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I will work with Gateway on reviewing their mental health spending I will research students’ experiences of applying for extensions or appeals and work with the University to make the system easier

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Be realistic - you only have one year!

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Research what’s already been done

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Ask for SU advice

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Think about what excites you and fellow students

The look ● ● ● ● ●

Be consistent Choose accessible fonts and colours Build a brand Make sure you’re visible!

Many voters choose by aesthetic

How to use your manifesto ● ● ● ● ●

Share on social media Send directly to potential voters Act on your pledges and promote this Print and hand them out Use as talking points