MARKETING REPORT SOCIAL MEDIA WEBSITE

In 2022, Social Media channels proved to once again be a primary pathway for the Festival to spread the word. It spread the word far and wide, as fans and followers shared the fun and camaraderie they experienced at the 2022 Festival Edition. The Festival’s Social Media presence has also been an effective tool to increase ticket sales, and therefore, contributed to the overall success.

The key numbers below refer to the 30-day festival period from October 3rd to November 3rd, 2022.

The Festival’s website has remained the main tool for communicating with new and existing audiences. Most importantly, it also allowed them to navigate the massive program, plan their festival itinerary, and purchase tickets. During the month of the festival, the website saw

826,495 77.2% 107 a total number of 176,035 page views, and a peak of 35,502 sessions.

The key numbers below refer to the 30-day festival period from 3 October to 3 November 2022.

Mobile users made up 67%, with the remaining 32% from desktops, and tablet users making up the last 1%.