4 minute read
7 Steps To Scaling
GROWTH EXPERT SOPHIE ZOLLMANN SHARES HER KNOWLEDGE OF HOW TO BUILD A THRIVING BUSINESS.
BUILDING a business that lasts a lifetime (or longer!) starts with a rock-solid foundation. You need a strong but flexible framework for your business to scale sustainably, and the cornerstones of your success plan are set on the 12 pillars of business.
The 12 pillars of business can be broken down into two categories that cover the most vital aspects of your business: operations and marketing. The 6 operations pillars cover the backend of your business and include important elements like your company’s leadership culture, your finances, and key players like your HR manager, legal advisor, project manager, and tech specialist.
The marketing pillars set the framework for successful marketing initiatives by building out your brand strategy, improving your lead generation, nurturing customer relationships, building a network of referral partners, and collecting data to help you make smart growth decisions for your business.
CEOs who use the 12 pillars of business to create their success strategy have a HUGE advantage. Analyzing the key areas of the company and building an elite team allows them to step out of the day to day of their business and focus their leadership, vision, and genius solely on growth opportunities that lead to consistent revenue and long-term, sustainable success.
Sounds great, right? But you’re probably wondering, “Where do I start??” Here’s the good news; it’s easier than you think as long as you have the right support.
There are 7 steps that you must follow to create a 7+ figure, team-driven business that extracts CEOs from the daily operations and achieves the organizational goals. Whether you choose to build your team one by one, or work with a fully assembled, plug-and-play team, you’ll need everyone on board and working together like a well-oiled growth machine to map out your journey to the next level of success. Here’s where you’ll begin:
Analyze the 12 Pillars of Business
You know what they are- now you need to assess how your company stacks up. Do you have those critical roles filled? Are you creating strategies that move your business forward, or are you simply throwing spaghetti at the wall and hoping something sticks?
Strategic Execution Plan
You’re no stranger to setting goals for your business, but a goal without an execution plan is just a dream. You have to work with your team to map the step-by-step journey to your goals and ensure that everyone knows their role before you can step away from the day to day and look towards the future.
Target Your Team
You might have some of the crucial positions filled, but it’s important to have ALL the key players on board before you move forward with your growth strategy. The framework of your business has to be supported by a highly skilled team overseeing every aspect of your marketing and operations.
CEO Extraction
This is where you step OUT of the daily operations and into your leadership. You are the visionary leader, and your time is too valuable to waste on basic tasks. Your team is keeping your business running smoothly, so it’s time for you to focus your genius on the next big step!
Build the Foundation for Growth
Scaling successfully takes strategy. Don’t waste time or money on marketing initiatives that go nowhere. You’re using those marketing pillars to improve your visibility, generate new leads, and increase your brand recognition so that your business can continue to grow sustainably for years to come.
Scale the Business
This is where you put your carefully laid plans to work! You’ve done all the critical thinking to get to this point, and now it’s time to switch to analysis mode. You’re using your data, metrics, and KPIs to tell you if your plans are working. Keeping a close eye on your numbers tells you what you’re doing right and what needs improvement. Your data also sounds the alarm if problems arise so you can make changes or pivot as necessary to stay firmly on the path to your goals.
Optimization for Ongoing Growth
Every strategy requires careful monitoring. Unfortunately, there are no “set it and forget it” plans for sustainable success! But if you are continuously optimizing for maximum effectiveness and ongoing growth, you’ll be on track to lead your team to the next level. It takes time and teamwork to develop a strong framework for your business, but it’s well worth the effort. When you’re committed to devising a strong, data-based growth plan for your company you’re ultimately saving time and money and paving a clear path to the $1M milestone and beyond!
