Student profile
Type of Degree
Students need to be interested in cultures and leisure activities, be good communicators, be at ease in social situations and personal relations, have a gift for languages, commercial skills and an extroverted and sociable nature.
This is an officially recognised University Degree, valid throughout the European Higher Education Area.
WORLD HERITAGE
This Degree complies with European Higher Education Area requirements
Career opportunities The tourism sector is one of the largest sectors in the Spanish economy, thus, professional prospects are plentiful, varied and very interesting. They include the following among others: w w w w w
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Accommodation Sector Restaurant Sector Tourism Mediation Sector Transport and Logistics Sector Planning and Public Management of Tourist Destinations Cultural management Tourism products and activities management and consultancy Training, Research and Consultancy Course contents
The Bachelor’s Degree in Tourism aims to provide training for professionals able to assume executive, promotional, management and administration responsibilities in hotel companies, travel agencies, transport companies and other public and private organisations working in the leisure industry. To that end, the Bachelor’s degree covers various subjects related to this sector, including tourism company management, promotional marketing, territorial tourism resources, analysis of tourism flows, knowledge of cultural heritage, etc. These studies are backed by a good foundation in foreign languages and various computer technology tools.
SCHOOL OF TOURISM
Bachelor’s Degree in:
Overall credit distribution SUBJECT TYPE
Tourism
ECTS
Basic Training (B)
60
Obligatory (Ob)
108
Optional (Opt)
42
External Practical Training (Ob)
18
Bachelor's Degree Final Project (Ob)
12
TOTAL CREDITS
240
Access to Higher Degree programmes
EDIFICIO MULTIDEPARTAMENTAL
C/ Cifuentes, 28 19003 Guadalajara www.uah.es/turismo
INFORMATION CENTRE www.uah.es ciu@uah.es
All graduates can continue their training by taking an Official Postgraduate course. The University of Alcalá has an extensive range of Master’s degrees and Doctorate courses that enable students to specialise in the professional areas that are most suitable for their profile. These Official Master’s degrees include those in Management and Change Management, Tourism Business Management, Financial Products and Markets, Applied Economic Analysis, etc
STUDY PLAN FIRST YEAR First semester
Type
ECTS
Geography
B
6
Basic Law
B
6
Economics
B
6
Statistics Applied to Tourism Cross-Disciplinary Skills I
Second semester English I
B
6
Business Administration
B
6
Tourism Geography
Ob
6
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B
6
Tourism Marketing I
B
6
Opt
6
Structure of the Tourism Market
B
6
Total ECTS
30
Total ECTS
30
Type
ECTS
English II
B
6
Organisation and HR Management
Ob
Accounting I
Type
ECTS
Accounting II
Ob
6
6
French I
Ob
6
B
6
German I
Ob
6
Tourism Marketing II
Ob
6
Operations and Production Processes II
Ob
6
Operations and Production Processes I
Ob
6
Cross-Disciplinary Skills II
Opt
6
Total ECTS
30
Total ECTS
30
Second semester
THIRD YEAR First semester
Type
ECTS
Financial Management
Ob
6
German II
Ob
French II Analysis of the Economic Environment of Tourism Businesses Heritage I
Second semester
Type
ECTS
Tourism and Environmental Sustainability
Ob
6
6
Tax Law
Ob
6
Ob
6
Heritage II
Ob
6
Ob
6
Costs Accounting and Management Control
Ob
6
Ob
6
Tourism Business Law
Total ECTS
30
Ob
6
Total ECTS
30
FOURTH YEAR First semester
Tipo
ECTS
Optional 1
Opt
6
Optional 2
Opt
6
Optional 3
Opt
6
Optional 4
Opt
6
Optional 5
Opt
6
Total ECTS
30
Second semester
Tipo
ECTS
External Practical Training
Ob
18
Bachelor's Degree Final Project
Ob
12
Total ECTS
30
TOTAL ECTS CREDITS: 240 B: Basic Training; Ob: Obligatory; Opt: Optional
List of Optional Subjects
ECTS
SECOND YEAR First semester
The following itineraries are available for the optional subjects
Type
Itinerary 1: TOURISM BUSINESS MANAGEMENT Itinerary 2: TOURISM PLANNING The optional subjects offered in the Bachelor’s degree program are arranged to provide the student with the opportunity of completing two itineraries that will appear as “Tourism Business Management” and “Tourism Planning” on the Bachelor’s Degree in Tourism Certificate. For this purpose, students must take 30 credits in the subjects comprising each of the itineraries. Itinerary 3: INTERNATIONAL TOURISM STUDIES We also offer an international itinerary for tourism studies that is a supplement to the qualification of students taking 30 optional credits at the following Universities: Université d’Artois (France, courses offered in French), FH Krems (Austria, courses offered in English), and Libera Università di Bolzano (Italy, courses offered in Italian, English or German). A selection of the optional subjects that can be taken will be made for each university. w
No Itinerary Students who do not wish to follow any of the itineraries offered can choose 30 optional credits from the list of subjects offered in the appropriate academic year. w
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Rural Tourism Marketing. Advertising, Sales, Promotions and Public Relations. Commercial Distribution. Tourism and Cultural Management. Introduction to Art History. English for Cultural Management. English for Tourism Business. French for Tourism. German for Tourism. Hotel Management. Savia Amadeus. Travel Agency Management. Urban and architectonic aspects of tourism planning. Architectonic aspects of the configuration and management of tourism infrastructures. Market law and tourist commercial contracts. Employment law and civil liability in the tourism sector. Labour relations in tourism businesses. Financing in the Tourism Sector. Social Psychology of Tourism. Forecasting in Tourism Markets. Quantitative and Computer Techniques in the Tourism Market. Information and Communication Technologies in Tourism. Tourism and Regional and Urban Development. Tourism and Economic Development. Economic Policy of Tourism. Food and Tourism. Food Culture and Tourism.