Childhood Party - Process book

S S E PROC BOOK

L L A R E OV S S E R G O R P

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WEEK 2

WEEK 1

7/9/2015

— 13/9/2015

31/8/2015 — 6/9/2015

Listen the clients introduce th eir brands (EasyGreen)

ct briefing Listen the proje their brands e c u d o tr in ts n Listen the clie tebook.

l no in my persona ed b ient. b jo n ee b e tion of each cl ta ec p Notes hav ex d n a ives ood the object Briefly underst

Review all clients’ power point

s

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2

Only review four clients’ power points : Up and Away, Lost Property, Ch ildhood Party, MF by miss fleu rs

3

Reviewed all clients’ power points.

Briefly done some research through Facebook and instagram .

Have been understood more information, backg round and target about the clients and brands.

Have done more research more than last week.

h Facebook and instagram.

Briefly done some research throug ation, background and target Have been understood more inform about the clients and brands.

4

Set schedule of each week.

Plan some tasks of each week sho

Review all clients’ power points

Do some online background research of the clients (google search/official website/social networks)

ch of the clients Do some online background researial networks) (google search/official website/soc

Work Planning

uld be achieved.

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3

Choose clients

ose clients. and tried to focus on th t en cli se oo ch to ion Made decis , Lost Fortune Auto Company od Go y, rt pa od ho ild Final decision : Ch Property Hong Kong

Brainstorm ideas

Self-reflection I have done few research of this week. Some clients’ background them. haven’t been understood enough as I haven’t did research of more research.

I hope I can get deeper understanding of each client through for the projects. ideas Besides I also need to start brainstorming some design

1

Notes have been jobbed in my per sonal notebook.

Briefly understood the objective s and expectation of each client.

Self-reflection

Try to brainstorm different method and design elements for each project.

5

I simply knew about all clients’ backgrounds but I still not understand enough.

In addition, I think I should start doing research about some similar brand and do the comparisons.

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WEEK 4

WEEK 3

21/9/2015

— 27/9/2015

14/9/2015 — 20/9/2015

Discuss with lecturer

1

cturer

Discuss with le

backs. and listen feed n o ss le l a ri to in tu l. with lecturer tion of proposa ec ir d e th Discuss ideas d ge ave chan feedbacks, I h ed en st li er ft A

Write proposal Reorganized the ideas and write to the des

ign proposal.

3

Discuss ideas with lecturer in tutorial lesson and listen feedba cks.

After listened feedbacks, I hav e changed the direction of propos al.

2

Do some online background res (google search/official website earch of the clients /social networks)

I haven’t visualized the ideas through AI and Photoshop. should Besides, the overall process is poor than other classmates, I for spend more time to prepare proposal and proposal presentation client.

6

the design proposal.

brand image: I have been developed the concepts of new table memory. custom-made , one-stop service , unforget

3

Visualized idea with suitable style

le and color scheme to I have been considered different sty I chose a most suitable build up new brand image. Finally style and visualized the ideas.

Brainstorm ideas

4

Made decision to choose client again.

After considered different aspect s, give up to do ‘Lost Property Hong Kong’ and ‘Good Fortune Auto Company’.

Final decision: Childhood party

Self-reflection

Reorganized the ideas and write to

Develop the concepts

4

Briefly done some research thr ough Facebook and instagram .

Have been understood more inf ormation, backg round and tar get about the clients and brands.

Have done more research more than last week.

Choose clients

2

Write proposal

1

5

and design elements for each project.

Have been brainstorm different method al and drop down some drafts in personal Think every detail and aspects of propos notebook.

6

Proposal presentation

al Have been presented my propos

and ideas to the client.

Self-reflection I have been developed the concepts and considered the style in more attentive aspects.

But it’s still need to think how the concepts apply on the outcomes.

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5/10/2015

— 11/10/2015

28/9/2015 — 4/10/2015

Review proposal al

Review propos

Review proposal and get some improvement to research report.

d more en’t considere v a h I s a h g u eno bles is not perfect posal delivera ro p y m f o The proposal s w me revie en’t created so av h I . ts ec sp a s. t some review so I need to ge

Review the presentation of prop

osal

The presentation was not prepar ed enough such as was not presented fluently. On the other hand, I would like to present in a more interesting an d attractive ways. I will consider more aspects next tim e.

3

WEEK 6

WEEK 5

and Start to reorganize the background information research of the clients

so I tried to reorganize the It’s time to do the research report ch that I have done before. background and information resear

2

2

Write visual report

image, color, shapes, and Do some visual research about font, ort.

It should be include in research rep

Write some background, information and marketing research that I have done before.

3

Contact client

turn-brief.

Contact client to do re image, new ideas and visualize Prepare to bring some to discuss with client. ct. ht direction for the proje rig a t ge d an s ion in op Listen her

Self-reflection only the ideas I think I am still having many deficiencies on my project, not me to improve but also the outcome of proposal. That’s why self-review help and develop the design. p.

But I still need to ask my lecturer for more suggestions to develo

ideas…

Write background and information research

4

1

Self-reflection To develop my work, it is important to ask client for opinions and suggestions so I need to well prepared for client meeting.

In addition, I’ve discovered a problem: I have concepts and excepted outcomes, but I haven’t connected them together.

I should think more different methods to apply those concepts on them.

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Client meeting

ates. and other classm ts n ie e enough cl h it w g n ant to give mor w ey Have a meeti th as s, on ggesti om client. opinions and su ear direction fr Received little cl a t go ’t en av h space to us so I development of

2

One of the outcomes is animation. I have tried to get some research of this and think differen t aspects in this weekend.

If my technique is not enough to finish, I am going to do stop-motion again that I have experienced in ‘Introducti on to Design 2’ before.

Have been brainstormed some lay

outs for leaflet.

2

Design logo

1

ers’

the ‘monst the previous logo as d ge an ch en be ve ha It enough. in the logo are funny a new logo.

That’s why I designed

Borrow DSLR camera

Write background and informa

tion research

Write some background, inform ation and marketing research that I have done before .

4

Each part of research report sho uld be added different examples and give som e comparisons of them.

Prepare for photo shooting day

ea oting day. It’s confirmed to hav sho oto ph for ent ipm equ e Prepare som ers’ event. photos and videos in their custom e som e tak to me for e tim rt sho . sure what I should take that day ke ma d an d oar ryb sto the ate I need to cre

Self-reflection

10

Brainstorm some layouts

3

prepare photo After I checked my own digital camera to photos in the event. For shooting, the camera is not suitable to take ’ so I need to borrow a example, it can’t control DOF, ‘depth of field use it in the event.

DSLR camera, digital single lens reflex and

Find and write down the comp arison of examples

5

19/10/2015

— 25/10/2015

12/10/2015 /2015 — 18/10

Research of animations

3

WEEK 8

WEEK 7

last To follow up my projects, I only concerned research report es week and I still can’t connect my concepts and excepted outcom together. In this week, I should finish this process.

Besides, I am going to do model sheets of characters this week.

4

Photo shooting day

g in an event on It does already have a photo shootin video materials that Saturday. I have got some photo and used for outcomes.

Self-reflection In this week, it starts to do design work. I’m tried to developed more interesting ideas and visualize ideas.

But it still needs to find out what concepts I want to put in each outcome.

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Design development presentati

on

s et of character

Have been presented the curren t progress and ideas of outcomes in design dev elopment presentation.

ualize them.

and vis ew characters n t h g u o th n Have bee of them. model sheets te ea cr to g in Start

Apply concepts on different ou

tcomes

I’ve tried to think different me thods to develop the outcomes and apply the concep ts on them. For example the new video storyboard is rel ated to ‘custom-made’.

3

2/11/2015

— 8/10/2015

26/10/2015 — 1/11/2015

del she

Brainstorm mo

WEEK 10

WEEK 9

sentation

Prepare for design development pre Write down the process of outcomes

and process book.

2

2

Start to do website design

. The whole website structure I am starting to do the website design nt layouts in this section. has been through and create differe

Leaflet design Start to do leaflet design.

Layouts and information are brainstorming.

4

Change direction of characters model

I’ve started to apply concepts on outcomes and do design work. progress.

But the whole working process should be faster to pick up the doing the while On the other hand, it should be keep on to write process book design work.

3

sheet

et is not correct.

The direction of characters model she e new characters.

I need to simplify them and visualize som

Self-reflection after design development presentation

Self-reflection

1

5

After design development presentation to see other classmates’ current progress and outcome s, I found that there’s many aspect not good enough and I need to pick up the progress.

Self-reflection In this week, I’ve tried to focus on outcomes and do design work. I need to finish outcomes quickly and improve them.

While doing design work, it’s important that keep writing process book at the same time.

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Create some new

WEEK 12

WEEK 11

16/11/2015

— 22/11/2015

16/11/2015 /2015 — 22/11

Draw the graphics and images

sheet characters model

the compare with o T . rs te ac ar onster ch ildhood d some new m te ea cr en represented ‘Ch be be e n ca Hav d an fy simpli , this design has previous design ectively.

Party’ more eff

Change direction of video’s storyboard

2

Visualized the images and dra w different graphics to apply in video.

2

Because of some bad feedbacks of website idea, it had been changed to a video, better a flash in web site. And, I am considering another idea and storyboard of video.

3

14

Make the dummy videos and develop

show my idea to I have made some dummy videos to e comments and my lecturer. After this, I received som develop better.

will layouts of leaflet and write the contents

Drew some be include in the leaflet.

I have done some researches abo ut the animation techniques that can use in my other video outcomes. But after that I though to make a animation vid eo in a few weeks is very difficult, so I give up to do anim ations finally.

Some outcomes have been can celled through different consid erations. So I need to identify the final outcom es: logo, leaflet, website and sho rt video.

1

Leaflet’s layouts

Animation technique research

Identify final outcomes

of video

4 4

3

Development of leaflet

uld be revised to a better Some fonts and pictures in leaflet sho phics to be more colorful. version. For example, add more gra

Self-reflection I’ve tried to focus on design works this week and find out many deficiencies in the progress.

I need to develop them and finish the final outcomes before next Monday.

After that, it’s time to prepare A0 pre-board and dummies for final presentation.

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WEEK 13 23/11/2015 /2015 — 29/11

ies of leaflet

Self-reflection after final presentation

es, ng paper. Besid ti n ri p t en er test diff to show print out and d fonts clearly n a Leaflet need to s re tu ic p ose eck out are th e. it’s need to ch better outcom a to e is v re d problem, an with any pixel

Received some opinions and feedbacks from classmates.

There are some aspects that I can develop better.

After get some dummies of lea flet, I have showed to my lectur er and classmates and get some fee dbacks. The design had been revised with some care before print a final dummy.

2

7

Finish all the outcomes

ss in the project and Tidy up all the prog re process book. write every detail in the

Briefly introduce the project bac kground, contents.

In addition, have added some outcomes’ previews in the pre-board.

8

Based on the feedback I have received from another classmates and client, and write the project report.

all finished and get Logo, leaflet, web design, video are some previews in presentation.

ation

6

Write process book

Write project report

Design A0 pre-board for present

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concepts and Have been presented all the ideas, on. outcomes to client in final presentati

m Get some dum

Revised the design of leaflet

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5

Final presentation

4

9

Write Ethical Reflection

an d th in k ab ou t is Lo ok over al l pr og re ss rations. there any ethical conside

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S T P E C N O C

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2

S T P E C N O C

REVISED

Revised directions: find ‘Childho od Party’ characteristics and use them as selling point.

e a little bit strange. ar nt oi dp an st d an The directions me adults who have so e ar s nt ie cl et rg ta As their e families and corporat financial capabilities, near the children. e or m is e yl st r ei th companies, but a re-branding and find to t us m a is is th k So I thin Childhood Party. suitable direction for

Fulfill Childhood

Fulfill some dreams

that people imagine

So Childhood Party ca

decorates the most su

when they were child

.

n according to the cl

itable party to them.

ient’s requirements,

Clients just give thei

Childhood Party will

r requirements to Ch

settle all the decorati

and no need to set up

and

One-stop service

ildhood Party, and th

ons, equipment for th

en

by themselves anym

em

ore.

Feedbacks

1

The concept ‘Fulfill Childhood’ is not suitable as it is similar to the original brand image.

ORIGINAL Original directions: ORIGINAL ic bl u p to t fi n ca g, re-brandin Feedbacks

More specific?

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4

S T P E C N O C

3

REVISED

Af te r re ce ived fe ed ba ck s, I de ci de d to ch an ge ‘Fulfill Childhood’ to other conc epts.

FINAL

ncept to make co ew n a ed d ad I , at After th leted. it become more comp

ADD

Unforgettable Memory Not only individual clients but

also corporate companies both

to create an unforgettable memo

when they decided to hold a pa

want

ry and impressed every guest

rty or event.

One-stop service

KEEP

ADD Custom-made Each party is unique becaus

the clients want in their pa

e it based on what

rty. The party’s style,

theme, even the decorations

and equipment, they

are depend on the clients’ id

ea.

Feedbacks

The concepts are suitable but seem so common and can’t stand out Childhood Party.

So the final decision is,

Custom-made One-stop service Unforgettable Memory are the main concept of re-branding Childhood Party.

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E L Y T S

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STYLE

Monster , Inc.

Monster any Comp

t scary, awful, n se re p re n ca it l, sbom Monster is a good sy her hand. ot e th on l fu y la p d funny an it can also represent ea. In Childhood id y m as ’ er st on m ty That’s why I used ‘par ers. I think it st n o m e m so re a e ther Party orginial logo, pervious e th in d n u fo be ’t n they ca is a little bit pity that go. promotions, except lo

‘Monster, Inc.’ and ‘Monster University’ If we talk about monster, I will think of ‘Monster, Inc.’ and ‘Monster University’ at first.

Thes e serie s anim ation s have been attra cted child ren, teena gers, even adult s succe ssful ly. They chan ged the impression of monster, not only scary.

th e st y le to ge n a ch to d ee n it but ‘M o n st er ’ ca n kee p suitable to anyone, e b ld ou sh It l. fu y more funny and pla and companys. s lt u ad s, id k g in d u incl

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STYLE simple, There are many create to s e r u q s ll a m s colorful and It is a c le a n . s e r u t ic p le o the wh bored and s k o lo it t u b d e s ig n , ic' enough. m a n y 'd 't n is It . fixed

VISUAL ELEMENT SHAPES cute and The original logo is quite e new logo should th so e yl st n oo rt ca to belongs concepts. w ne e th ch at m to ge an ch lines and shapes can ic m na dy e m so e, pl am ex For e visual elements os th as e ad -m om st cu t represen seem like can be change.

'Balloon' is the main elements of Childhood Party, same as this design.

It used balloon to make different English words. It looks funny, but still not dynamic enough.

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STYLE SHAPES

VISUAL T N E M E L E

Playful Patterns Blustin Design Architure and Interiors Design : Mind Design Client : Blustin Design

T h ey ar e th e te st of using different si m p le li n es an d shapes, both are according to 'Blustin Design'.

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STYLE VISUAL ELEMENT SHAPES

Simple shapes & patterns can set joyful atmosphere.

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Besides, to f it target c ustomers’ taste, it sh o u l d ch a n g e the style m o s t ly c a n . P l ay f u l s t c a t ch e ye yle contact of h av e p r o m audience a otional im nd p a c t .

O n the other p l ay f u l d o e hand, s n ’t m e a n c h i l d i s h , ch i l d r e n individual , other clients and corporate c ompanies c an

E M E H C S COLOR

This color scheme looks like autumn and warm color.

Maybe it is not suitable to use in Childhood Party.

So I tried to find some color scheme can represent 'joyful' and 'party'.

R 255 R 135 R 252 R 64 G 133 G 201 G 201 G 229 B 133 B 255 B 99 B 178 R 100 R 100 R 254 R 255 R 225 G 129 G 205 G 246 G 182 G 106 B 144 B 201 B 209 B 68 B 26

R 255 R 92 R 255 R 77 G 43 G 199 G 150 G 217 B 84 B 250 B 0 B 102

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Red, blue, orange and green can create 'party' easily, but this color scheme is too simple.

R 74 G 31 B0

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STYLE

E M E H C S R O L CO

VISUAL ELEMENT R 122 R 28 R 255 R 248 R 239 G 122 G 189 G 253 G 216 G 70 B 122 B 198 B 239 B 26 B 70

R 69 R 255 R 255 R 255 R 245 G 208 G 254 G 225 G 145 G 44 B 203 B 240 B 59 B 17 B 21

Another 'autumn' color but it looks like fire.

Red is the main color and orange is other color.

If we match these two colors, they are too equal so they haven't high contract.

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R 45 G 13 B0

R 93 G 10 B0

Red, blue, yellow and grey create a 'funny' and 'playful' color scheme as they made some contracts on it.

It will be suitable for Childhood Party and monsters.

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STYLE

Y H P A R TYPOG

VISUAL ELEMENT Childhood Party Childhood Party Childhood Party

Childhood Party

Childhood Party 38

Childhood Party

Typography is so important because I'd like to apply it in logo design.

It is importa nt that looks 'funny' and 'playful'.

Childhood Party

Childhood Party CHILDHOOD PARTY

CHILDHOOD PARTY 39

S E M O OUTC

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OUTCOMES

s e m o c t u O d e Expect

1

Re-branding 2 Web design 3 illustration

Logo

(apply on different items)

O O H HILD Y T R PA

Promotional items -leaflet -poster -booklet

- Official Website design - Online Social Media -->facebook -->instagram

- Video

HILDHOO PARTY

poster illustration

HILDHOO PARTY

leaflet

(animation) 42

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S E M O C T U O

LOGO

1

ORIGINAL

The original idea is present in playful style, impressive the audience and can be represent ‘Childhood Party’.

HILDHOO PARTY HILDHOO PARTY

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HILDHOO PARTY

Reflections

I have changed the design as this design can’t match ‘party’, ‘playful’ and ‘fun’ these concepts. The monsters in the logo, are not funny enough actually so that it is a must to develop the logo.

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S E M O C T U O

LOGO

In this new design, I have tried to add related elements into it : balloons , party flags. To compare with th e previous logo, this one is more funn y, playful and dynamic to match the ne w concepts of the whole design.

2

3

t s e T r o l Co

D CHILDHOO PARTY

D CHILDHOO PARTY

FINAL

D CHILDHOO PARTY

D CHILDHOO PARTY

Black & white Positive/Negative Shapes

REVISED C

C

HILDHOO D PARTY

D CHILDHOO PARTY

D CHILDHOO PARTY

D CHILDHOO PARTY

D CHILDHOO PARTY

D CHILDHOO PARTY

D CHILDHOO PARTY

D CHILDHOO PARTY

balloons

D CHILDHOO PARTY 46

party flags

Theme color scheme

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S E M O C T U O

CHARACERS

There are some characters for ‘Childhood Party’. I decided to create serv al monsters and represented different aspe cts of it. I will apply these characters on the outcomes : logo, leaflet, website design, videos.

1

Monster A

2

REVISED

(decorations)

ORIGINAL

This is Monster A.

Reflections This is the original draft of ‘Childhood Party’ when I submitted the proposal. I would like to develop the style and character sheets, as these characters are not forming completed.

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It represented ‘decorat ion’ of party. Its job ar e to ar ra nge th e w ho le si te de si gn an d decorations. I used mak e up bag to symbol ‘decorations’ as it seem s like make up. Both they are wants to be perf ect and beatiful.

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S E M O C T U O

Monster C

CHARACERS

(personal)

Monster B nt) me

(entertain

This is Monster

C, in charge pers

for example back

workshops. It a

onal services,

drop design, ph

lways do some b

oto taking and

ackstage work to suppo r t the whole ‘C hildhood Par ty ’ team so it looks very shy.

Reflections

h represented ic h w , B er st on M This is ke a box, a box li s ok lo It . t’ en m ‘entertain ch as facepaint, su ts en m ip u eq t boxed differen and ndy, photo booth ca on tt co , ow sh magic opened the box, ou y en h W e. ic rv popcorn se b ox , a n d th e se ri rp su a en op ju st fe el li ke the equipments. t ou k ic p l il w er monst

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When I first imagine the monster characters, I will think of each monster represent a function or characteristics of Childhood Party. I’ve tried to do this, but it is failed, as the results are unfavorable. The characters sheets are not funny enough and they seem so complicated. Maybe it should be changed into some simple images and graphics.

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S E M O C T U O

CHARACTERS

4

FINAL

In this progress, I’ve tried to fo cus on graphics, and not the concep ts.

Only chose some party visual elements to present the monst ers.

3

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D

REVISE

53

S E M O C T U O

2

LEAFLET

REVISED

In this progress, I’ve tried to fo cus on graphics, and not the concep ts.

Only chose some party visual elements to present the monst ers.

1

D CHILDHOO PARTY

ORIGINAL

Childhood Party是一間以氣球為賣點的party planner派對服務公 司。創立於2013年，一開始是針對兒童生日派對，為顧客度身 訂做，提供一站式、多樣化、優質的派對服務。隨著公司的發 展，除了兒童生日派對，Childhood Party還會策劃結婚派 對、企業活動的佈置、舉辦工作坊，業務愈來愈多元化。 我們亦提供各種魔術表演娛樂例如婚禮、司儀，魔術， 雜耍，小丑等表演。

HILDHOO PARTY

COU

CUSTOM-MADE

為顧客度身訂做獨一無二的派對 由派對主題、場地佈置，到玩樂設

O

施，一切皆由您話事！

ONE-STOP SERVICE

一站式服務 您只需告訴你的idea，我們就會幫你安排好佈置、設施， 無需自己再花費時間去親力親為，方便快捷。

TTABLE MEMORY UNFORGE

D CHILDHOO PARTY

HILDHOO PARTY

HILDHOO PARTY

on

llo

g

tin

is

tw

arty flags but it is p e th off t cu to e I would lik ions and photos at rm fo in e th t u difficult to p th is o th a t I gave u p S . ce a sp ed it m o n a li layout finally.

ENTERTAINMENT SERVICE

ba

創造難忘回憶 派對、新 無論你是父母想為小朋友舉辦生日 人舉辦結婚派對慶祝、 還是企業舉辦活動， 都是想為參加者策劃最好的派對， 留下深刻印象。

childhood_party childhood party

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S E M O C T U O

4

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LEAFLET

FINAL

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S E M O C T U O

1

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WEBSITE

2

REVISED

ORIGINAL

59

S E M O C T U O

3

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WEBSITE

4

FINAL

https://www.childhoodparty.com.hk

D

REVISE

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S E M O C T U O

1

VIDEO

In this progress, I’ve tried to fo cus on graphics, and not the concep ts.

Only chose some party visual elements to present the monst ers.

Feedbacks

There’s some problems for creating a flash of website.

1) Will it the flash comes out each time when we enter the website?

2) Is it necessary?

3) May it is annoying to the audience?

2

ORIGINAL

REVISED

slide down

te a site design is crea eb w r fo ea id ew n My ’ of ‘Childhood Party e on ce u od tr in to ‘flash’ l stom-made specia characteristics : cu ter the website, en ce n ie d au e or balloons. Bef . k them a question as d an t ou es m co a flash ter into website en n ca ce n ie d au , After that

entering the website homepage

home page.

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S E M O C T U O

VIDEO

childhood_party

3

64

6min

childhood_party

6min

D E S I V E R

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S E M O C T U O

VIDEO

4

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FINAL

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T C E J O R P T R O REP 68

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PROJECT REPORT

Self-reflection

Client's feedback

Firstly, I think there are still many aspects have to improve, they are not good enough. I’ve tried my best to design the

Characters

best outcomes of leaflet, web design and video,

The ‘party hat, balloon, party flag’ monster characters are cute. If they have names will be more impressive to audience.

but there’re still not effective and creative enough among another classmates. I have been focus too much on graphics more than the basic concepts of each outcome. The concepts could be more interesting.

But the client’s feedback made me surprise that she though some ideas are quite good such as the display method of website design.

Website

Leaflet Used ‘party flag’ as leaflet design is quite good, is more unique.

Video Can present the company’s aim and service to customers clearly.

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Website classified clearly.

Each description have an album is more easy to let the customers understand what service they offered.

This display method is very good.

To sum up, the concepts can be improve and apply on the outcomes more effectively. I hope I can have better outcomes next time.

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