Trust Capital TC

Businesses come and go, what stays is the presence, the impact, and the name of the enterprise. Business is more about creating a relationship between the company and the customers than selling something to someone.

A company is always on the search and hunt for the next big innovation, which could carve their name in the hall of fame, but, what about the existing products/services they offer?

There are a lot of companies offering similar products/services but only a few prevail and take the top spot. What makes the customers follow these names only, and overlook any other, despite discounts, extra benefits, etc.?

The answer is Trust and Reliability.

Farah Hawilo is one of the leading and eccentric businesswomen of 2021. She is not only an effervescent leader but also a great persona, inspiring budding entrepreneurs and exiting businessmen/businesswomen.

Farah is the Executive Director of Trust Capital

TC. Trust Capital TC provides a secure, reliable, and transparent environment to trade CFDs on Forex, Metals, Commodities, Indices, and Cryptocurrencies.

Offering direct access to the financial markets with the benefits of competitive pricing, tight spreads, low commission, and negative balance protection.

Since Brokers do not share a good image in the market, Farah and her company aim to eradicate that by providing services that are unmatched, top-notch, and completely transparent. Trust Capital TC revolutionizes the traditional image and perception of Brokers.

Farah, and her will to create something extraordinary and change the face of trading and the air around it, makes her one of the most dynamic businesswomen to watch in 2021.

“To achieve something that you've never achieved, you have to do something that you've never done”

The Company, the Journey

Trust Capital TC started a revolution in the securities market. Licensed in 2018, with a mission to provide an environment where traders have transparency and reliability. Their base of operations is set up in Cyprus, with the representative office in Dubai UAE.

They offer a trading platform for clients to invest, whether they are retail or professional clients. They offer a lot of instrument support, such as Forex, Metals, indices, energies, Commodities, and now cryptocurrencies.

To cater to clients of all kinds and offer different account types suited for all kinds of investors, professional or starting out, Trust Capital TC offers a one-stop solution.

Being a broker, a company faces many claims, which are on the negative side. But Trust Capital TC rises as the knight in shining armor for all those cheated, mistreated, or conned by traditional brokers. The defining characteristic feature of Trust Capital TC is the education they offer, and that too free of cost! They conduct webinars, seminars, and provide online education. They also have a program called the Forex Mentor, providing one-on-one training.

Trust Capital TC and its team know trading into Indices, Forex, etc. is a risky job. They offer education so people and their clients can learn. They impart education, not to get accounts, but to establish trust and eradicate improper knowledge which stains the occupation of trading as a whole. They are the change, by being the change!

They also offer practice accounts, so people can practice trading with virtual money. This does not stop here as Trust Capital TC monitors the account with them, and tries to give them some tips, etc. on how to trade and how to get better, and much more.

One of the most challenging tasks for Trust Capital TC and its team was to get their license. As they moved and chose Cyprus as the base of operation, CySEC (Cyprus Securities and Exchange Commission) had introduced regulatory changes, implied stringent rules, and regulations. As the leverages were reduced to 1:30 from 1:100, making it less risky for traders, brought in a lot of compliance work, etc. to get a license.

Moreover, to get the license they had to plan and regulate policies, in adherence to the regulations, keeping it completely transparent at all times. With dedication, hard work, and luck on their side, they were one of the last companies to get a CySEC license!

After the license, next was the task of setting up the company, but that was something they were already prepared for, making it easy for them to establish their firm.

What pushes Trust Capital TC to grow and succeed?

A lot happened during the pandemic, and for Trust Capital TC it was a make-or-break situation. There were many changes going on in the markets and people’s mindsets too. The shuffle in employment opportunities pushed people to become more aware of what trading can offer, especially as a second income source.

To tap this space, Trust Capital TC conducted online webinars, a lot of them. Projected towards educating and creating awareness about trading online, what it means to invest online, and it is not as difficult as it seems. This not only led to more clients, but traders who are educated, aware, and understand trading, which Trust Capital TC strives to achieve.

People of different fields also became more interested in trading, because Trust Capital TC broke many myths along its journey for its clients and students.

You can only trade if you know finance’.

“This is not true; you can learn anything that you're interested in. All it takes is time, effort, and education. This is why we are here to help”. –

Farah Hawilo, Executive Director, Trust Capital TC

Trust Capital’s roots for its long-standing success to refer clients, they have a program for them. Also, liquidity offering is also provided. If it's a corporate account and they want to open an account, get liquidity, etc. Trust Capital TC also provides that.

What makes Trust Capital TC successful and the first choice of traders is its reputation with its clients. As there are hundreds of brokers, spread across different instruments, regulated, and not regulated, etc. The unregulated ones, unfortunately, have made a bad reputation. There are many cases where clients face difficulty receiving their profits, customer service was bad after they opened an account, and so on.

Trust Capital’s ethics is to have great customer service and to make sure client is aware of every stage of their account. Even after they closed the account, they make sure they're doing okay. They keep a check and make sure their clients receive anything they need, along with the surety of debiting/crediting funds on time. They do frequent follow-ups, making sure the client has received profits, is up to date, etc.

Another factor making Trust Capital TC sought-after and acclaimed is the transparency with cost. Their pricing is everywhere, on the website, and on terms and conditions, etc. They make sure the client doesn’t miss anything because it is the money that they're investing. So, they make sure to take care of that very much and be transparent with the client!

There are a lot of factors that set Trust Capital TC and its services apart. They make sure that pricing is competitive. They offer different account types with different pricing and different commission. So, clients can choose accounts, pricing, etc. to their needs.

They also provide as many payment methods as possible. They have PayPal, Neteller, Skrill, credit card debit card, and bank transfer, so no one feels restricted with one payment method.

Also, the free education is a huge plus, because almost all the Brokers have great offerings but only a few offer education, and that too on a condition if you're a funded client with them.

Trust Capital TC also offers immersive and proactive customer service. It's 24 hours, 24x7, all days a week, even when the markets are closed, making sure clients receive regular updates about everything, are always in the light!

New additions to Trust Capital’s service arsenal

Services

offered by Trust Capital TC, and what sets them apart

Trust Capital TC offers a variety of instruments to trade in, right from Forex, Metals, Gold, Silver, Commodities, Indices, and now offering Cryptocurrency. They offer CFDs (Contract for Differences) on these instruments. CFDs are more based on speculation, thus allowing one to trade without purchasing an instrument. This means one can trade with a higher quantity, with a lower amount. CFDs on crypto are being offered by very few, but with reliability and trust on Trust Capital TC, there is no better option out there!

As mentioned earlier they provide education too. They have created a mobile app that helps the client track their trades, making their trading simple and easy, thus, saving their on-screen time. Clients also get pop-up notifications showing trade information, etc. They also receive other benefits right from the calendar of news to calculators that they might need, and much more.

They are in the works of offering equities, which would make Trust Capital TC a one-stop-shop for the client. Clients will be able to open a trading account with them and trade Apple, Amazon, and other equities. The best part being, one account with Trust Capital TC enables you to trade a variety of instruments, right from crypto to gold, crude oil, currency, and much more!

What makes it interesting as now equity CFDs will be available to trade along with education, making Trust Capital TC a complete solution for traders and investors.

How Trust Capital TC goes ahead with changing times and trends

Trust Capital TC offers various instruments to trade and invest. They are integrating new instruments, such as cryptocurrency, which is being offered by very few in the market. Also, the regular additions and updates to the mobile app, making the whole experience seamless. Moreover, the team is always looking for changing trends, new technology, etc. which can be integrated to make sure their services are unrivaled and always the best the industry has to offer!

The Leading Lady, Farah Hawilo

They also offer affiliated partnerships. If someone wants Farah started her education in finance, got her bachelor's degree in banking and Finance in Lebanon. Right off the bat she started working and initiated her journey to get some experience in the Forex industry.

She started from customer support, to learn all the ins and outs of the Forex world, right from client account opening, back office, etc. She also pursued and accumulated few certificates including risk and investment compliance by Reuters, Bloomberg terminal, etc. that fetched her more knowledge, skills, helping her get up the ladder.

All this prepared her and provided her the knowledge she needed to start her company. Followed the start of Trust Capital TC, where she was handling different roles and departments, such as operations, HR department, Compliance department, dealing with sales, etc.

Farah feels the highlight of her professional journey is getting the CySEC license, owing to stringent norms, compliance, regulations, etc., and nurturing her company to become a successful and respectable name in the market.

From there to open up a new office in Dubai, dedicating herself to bring more awareness and education amongst traders, eradicating the bad image around Brokers, and expanding the business is one of the major highlights of her career!

What Farah thinks are the responsibilities of an entrepreneur

Number one is to be true to what you are doing. If you're working on something and comparing yourself all the time to similar businesses, you won't ever be ahead of the competition. Your work should keep you more into a tunnel vision, towards the goal, in the end, to have other people look at you, copy you, and not the other way around!

Be true to yourself, true to what you are doing, and at the same time don't only look at it as a profit-making making business. It will get there as long as you have your ethics and the company. You have to make sure about the way you treat your employees, make sure to relay the message that the employees are not working for you, they're working with you. To build a culture where works towards the same goal.

Always keep learning. No One Ever Knows enough. Keep trying to develop yourself, make sure you're up to date with whatever new is going on in the markets and technology because times are changing very fast.

“They say you have to do what you love but to be honest to get to that goal you want; you have to go through phases, where you are not enjoying the process so much. I was doing compliance work, working in different departments that were not my initial passion. But in the end, this is what led me to the goal. You're going through phases that you don't love and you don't enjoy at that point. You have to get through them. And you will reach your end goal!” Farah adds.

Team of Trust Capital TC

Every member of Trust Capital TC goes to work with the goal of personal development, which is something that they love in the company.

They don't go for a nine-to-five shift, they focus on their personal development in the company, and how to best provide their clients. Trust Capital TC and its environment promotes learning and pushes its team to pursue certifications, seminars, and education.

So, this approach helps the team grow and motivates them to apply their knowledge and skills, bringing out the best of Trust Capital TC!

This culture inspires the team to branch out, and do even more than their job description. Inspiring a feeling of oneness towards the company, providing clients with 110% dedication and focus, and innovating along the way, make the team of Trust Capital TC exceptional and one of the best there is!

Farah’s views on constant vigilance- as a need or strategy

You cannot be naïve about what you're doing, the company, etc. thus. You have to be aware, and keep up with the changes. So, definitely, it's a need and a strategy!

You need to see what's going on around you, need to see what market is offering, so you can offer better. “Whether it comes to marketing your products, you always have to be listening”You have to be doing your research, see the trends, etc. Then comes the part of keeping up with the trends around practices, this is where your strategy kicks in!

On a professional level, always read the news. Stay in tune with what's happening, so you can keep up. “If you get drowned in your work only and you're not aware of what's going on the outside, you won't be able to reach the daily tasks that you want to reach.” – Farah adds.

Jeremy Denisty

ounded in 2011, Scopernia has been connecting with big and small enterprises, offering them a sneak peek of what’s next and help them flourish in an evolving world under the guidance of Jeremy Denisty. Scopernia is the brainchild of two visionaries, Dado van Peteghem and Jo Caudron. They founded this company 11 years ago and Jeremy took the helm in 2020 as the Managing Director.

Personifying an amazing, hardworking, organized, inspiring, optimistic, and self-motivated individual who diligently transverses the path to achieving, Jeremy holds great expertise and extensive knowledge because of his continuous dedication.

The 30-year-old business leader was born and raised in Belgium, and he grew up walking on the path of artistic life. Jeremy started acting lessons when he was 4, was a child actor as main characters in French feature films from 2005 up until 2019, worked as a radio host, and in some TV programs.

Besides his involvement in the media, Jeremy continued his studies and ended up getting a Bachelor’s Degree in Political Sciences and 2 MSc in International Management and Management Sciences. His first business professional experience was at Procter & Gamble in France, working on Pampers.

At the end of his studies, Jeremy decided to put his artistic life aside and had the opportunity to join Henkel, P&G, or Unilever. He chose Unilever and spent 5 amazing years at Unilever as a Sales & Marketing Manager in France, Belgium, and The Netherlands.

Jeremy and his wife always wanted to move abroad, so when she had the opportunity to transfer to Dubai at the end of 2019, he quit his beloved Unilever job and they moved to Dubai. The day Mr Denisty landed in Dubai he met Scopernia’s Founding Partner, Dado Van Peteghem. One week later he started working as an Engagement Manager. 5 months later, in the heart of the COVID crisis, Jeremy took the lead of the office with a clear strategic plan in mind for the Firm’s future. And, the plan was successful, they tripled their revenues in one year.

copernia, Making Organizations Future-fit and a Force for Good

At the core, Scopernia helps people transform and grow faster & better in a complex and fast-changing world. Concretely, they help public and private organisations solve complex problems to:

Optimize their core business to accelerate growth

Transform their business ideas into a reality

Find new revenue streams

(Re)Define their Organization of the Future

Target Gen Z through Gaming with Scopernia Gaming

A lot of consulting companies claim they do all of that What really sets Scopernia apart is how they do it:

By focusing on: involving employees, stakeholders, customers in the process

Through innovative methodologies

By co-creating the solution with the client

By making it fun and engaging for all involved, creating faster buy-in and ownership

By focusing on the implemented impact

“Our vision is to change the way strategy & management consulting is being done, and help clients across industries grow, whether they are not sure how, don’t have the people, or don’t have the time”, said Mr Denisty.

What Inspired Jeremy to be an Author?

Communication and playing with words have always been something Jeremy enjoyed and felt comfortable with, from his early days in his acting career.” When he understood the force for good it could be in business, it pushed him into writing.

Clients & Unbreakable Faith

Scopernia serves every organization with more than 100 employees. By design in the region, since the company got here through a massive transformation project with the Chalhoub Group, they tend to have more clients in Luxury, Retail, and Consumer Goods.

List of 10 current and past clients:

Chalhoub Group, the organization itself as well as many of their portfolio brands individually: Faces, Lacoste, Tumi, Level Shoes, etc.

Trafalgar Luxury Group (distributors of Patek Philippe, Tag Heuer, Chopard, and many other luxury brands in the Middle East)

Mapyr (leading distributors of baby gear brands in the Middle East)

Sprecher Berrier Group of Companies (distributor of perfume brands)

Unilever Middle East

GlaxoSmithKline

HSBC MENA

BNP Paribas

Engie Mescat

Aliaxis (global leader in water and energy solutions) Cartamundi Group (worldwide leader in card and board games)

While discussing how he assures the faith of the clients, Jeremy apprised, “We have 0 compromises on delivery quality and our clients know it. We are 100% reliable, strive to deliver above expectations, always, and consider ourselves as advisors rather than contractors. That mindset is a standard in our organization. On top of that, we don’t price based on hours spent but fixed on the value created.”

Hurdles on the Way

When asked about his initial challenges, Jeremy Denisty said, “The primary challenge was to re-think who we were going to serve, helping them solve which problems. We re-focused our organization on business growth and transformation (what it was initially founded on) and managed the pivot with success.”

The Driving Force

Here are the 10 things that so far worked out for Jeremy Denisty and led him to where he is today.

Having focus: single-minded focus will put you closer to your goal(s)

Be curious: be open-minded and learn new things every day

See the world through others’ eyes: search for new perspectives, whether it is to innovate or to empathize Strive for perfection: never settle for average, details matter and will make a difference

Be loyal and operate with integrity: great leaders will want you at their side, trust unlocks everything Hard work is easy: be disciplined, commit to yourself and what you can accomplish.

Live multiple lives: be open to new opportunities, pivot, change, add, and subtract Don’t let failures take you down: they are part of the process, they exist to make us better, smarter, and more mature.

Leverage every skill you have: what do you do better than 99% of the people you know?Figure it out, leverage it.

Love, and be loved: nurture relationships, listen more than you talk, be truthful, thankful, and genuinely happy for the success of others

“On top of that, I’ve had the chance to be trusted by amazing mentors. Dado Van Peteghem in particular, our Founding Partner, has put his trust in me to lead this office, and I am very thankful for that”, shared Mr Jeremy Denisty.

Favorite Book

Made to Stick by Chip & Dan Heath Future Roadmap

Jeremy Denisty is focused on building a niche boutique consulting firm with exceptional people, delivering unparalleled quality of work. He believes in changing the way consulting has been done for the last 50 years.

Besides, in the coming 3 years, he would also like to open a pro-bono vertical with a dedicated team, helping social and purposeful entrepreneurs & businesses to grow in the region.

Awards & Milestones

Jeremy proudly shared, The first book, Written and published by our Founding Partners, “Digital Transformation: A model to master digital disruption” (2012) is an international bestseller sold in more than 55 countries.

And, Scopernia’s Founding Partner, Jo Caudron’s last book “The World is Round: An optimistic master plan for the transformation of business and society” (2020) has won a Management Book of the Year award.

It was published the day the lockdown started, and it appeared most transformations that he had thought of for the next 10 years happened in 10 days because of COVID.

A Piece of Advice for Female Entrepreneurs

Reach out and get in touch with female entrepreneurs that are a bit further in the journey. Don’t go at it alone, there are many brilliant entrepreneurs out there, reach out, get support, share your ideas, listen to others that have done it, don’t be afraid to ask for help.

Favourite Quote

“A plan without execution is the slowest route to victory. Execution without a plan is the noise before defeat.”–