CONFIDENTIAL - LIBERTY SS25 RETOLD

Page 1


TANA L AWNTM

In 1875, Arthur Liberty opened his first shop and soon af ter, built his Tudor-style store on Great Marlborough Street. For this act, we take a look through the visually enthralling shop windows where we are transported to a world of theatrical magic.

With its atriums and galleries, the Liberty flagship forms the perfect stage for this performance to unfold. From fabrics to curios, the stage is set with an eclectic collection of objets d’art from across the globe.

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A dramatic display of Art Nouveau poppies, this design is a stunning represent ation of the era’s aesthetic, characterised by oversized flowers, bold outlines and graceful swirls

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

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Drawing inspiration from the florals depicted in The Liberty St age, Phoebe Amelia is a charming
blooms and fruit.

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CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

A nod to the hand-carved wooden Tudor roses that adorn the interior of the Liberty store, handpainted stripes and briar rose silhouettes are overlayed to create a
check.

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carousel of

colour, pattern, texture

movement. UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Hand-painted in crayon, Leading Lady features dramatic blooms
riotous

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Love Lace pays homage to Liberty’s womenswear collection for Spring 2020, featuring nost algic hearts that resemble delicately hand-sewn embroideries on lace.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Inspired by an archive design, Emporium celebrates the exquisite craftsmanship of traditional Asian fans, weaving together embellished fan shapes into paisley style motifs.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

celebrates Liberty’s enduring ties to Asian art and design. Originally designed in the early 193 0s, the simplified outlines of peonies and chrys anthemums create a sense of refined elegance.

Costume

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Taking cues from the enchanting fairyt ale aesthetic of Kate Greenaway’s 19th-century illustrations, this ethereal rose pattern is created in soft washes of watercolour UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

This mirrored tile pattern is inspired by a series of jewellery sketches created for Liberty by designers Jessie M. King and Archibald Knox - both trailblazers during the Arts & Crafts movement.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Surrealist sky is medley of celestial delights including zodiac symbols, heavenly bodies and cosmic companions, inspired by the surreal window displays of the Liberty store in the 195 0s.

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NEON PINK - Please refer to fabric for true representation of colour

CIRCUMSTANCES

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Painted by artist and illustrator Ellie Curtis, this whimsical design brings to life the carved wooden animals scattered throughout the Liberty store amidst enchanting marquees and magical plants.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

A monochrome coordinate to ‘A Celebration’, this delicate illustration by artist Ellie Curtis depicts all our favourite carved wooden animals from across the Liberty store cleverly camouflaged within a magical garden.

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This play ’s cast of architects, writers, artists, and designers have paved the way for the artistic movements Liberty have heralded since our doors first opened. From the sinuous and sculptural style of Art Nouveau to the ditsy florals of the 1930s and the abstract expressionism of the 1950s, into the swinging ‘60s and onto today ’s contemporary designs. Discover the leading figures that have played a part in weaving new narratives into the fabric of the building.

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Originally created in 19 01 by one of Liberty’s most influential designers, Linds ay Butterfield, this striking poppy print has been reimagined with the addition of a subtle geometric pattern.

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This quintessential Arts & Crafts pattern draws inspiration from the illustrations created by architect and designer Allan Francis Vigers for
publication by William Morris.

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Mawson

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NEON PINK - Please refer to fabric for true representation of colour

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Walter ’s Meadow t akes cues from the illustrative style of Arts and crafts artist Walter Crane. Tiny daisies and dashes of grass form a pointillist meadow which from a dist ance create a delicate, abstract texture.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

In honour of Mary Frances Crane, wife of Walter Crane, this stylised bot anical consisting of a dense trail of soft silhouette flowers and leafy sprigs was one of the earliest designs ever block printed by Liberty on silk.

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Created and printed by Liberty in 1979, Poiret Shell is a charming convers ational featuring cloud-shaped seashells adorned with tiny bundles of spots and st ars, representing the fanciful illustrations of artist Raoul Dufy.

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fabric

of colour UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

This quintessential Liberty floral showcasing a nost algic dog rose pattern was created
by the enigmatic artist
who designed many of Liberty’s favourite Classics.

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NEON ORANGE - Please refer to fabric for true representation of colour

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Named after Madeleine Lawrence, a gifted artist who worked for the Silver Studio during the 193 0s, this design spotlights wild anemone clusters exuding radiance, romance, and finesse.

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NEON PINK - Please refer to fabric for true representation of colour

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in 196 0 by Colleen Farr, who est ablished Liberty’s first in-house design studio in the early 195 0s, Colleen’s Orchard is a captures the essence of summer with juicy cherries strewn across leafy branches.

Hand-painted

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Rosit a Check is a contemporary interpret ation of 19 63 floral design by Colleen Farr. Leafy trails with stylised roses are modernised with the addition of a checkered background.

NEON YELLOW - Please refer to fabric for true representation of colour

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NEON YELLOW - Please refer to fabric for true representation of colour

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Created for Liberty in 1931 by the distinguished Silver Studio, this densely arranged multidirectional floral unveils a snapshot of a blossoming spring meadow.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Carnaby Cast is an ode to Robert Stewart whose cutting-edge designs transformed Liberty fabrics during the 195 0s, featuring playful abstract faces from his wallhanging designs.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Hand painted in the Liberty studio, Over the Hills embodies the creative charisma of Bernard Nevill, the renowned British designer and Liberty’s design director of the 196 0s. This bold geometric was inspired by Nevill’s distinctive approach to portraying landscapes.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

This striking architectural pattern features an imaginary urban landscape, filled with Art Deco style skyscrapers from a series of Liberty scarves designed by Bernard Nevill in 196 9.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Mariana’s
ouquet
NEON YELLOW - Please refer to fabric for true representation of colour

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NEON YELLOW - Please refer to fabric for true representation of colour

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Named
Roskrow

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In the late 19th century, Liberty was named one of the most fashionable shopping destinations in London. Declared by Oscar Wilde as ‘the chosen resort of the artistic shopper’, influential artists and designers alike flocked to Regent Street where they were captivated by the spectacular experience. From artists and writers, musicians and rock legends to models and actors, our characterful and lively audience – the creative customer – is one of Liberty ’s most inspiring muses for SS25.

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Famous poet and devoted admirer of Liberty, Oscar Wilde once s aid: ‘Liberty is the chosen resort of the artistic shopper.” Wilde is celebrated here in this majestic archive design reflecting the Aesthetic Movement’s spirit.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Inspired by the captivating new mural in Leighton House, London, this textural
brushstrokes with subtle variations

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Bursting with the exuberant spirit of the Swinging Sixties, this design originally created by Liberty in 19 65 showcases fant astical folk-style booms on dark, textured backdrops.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

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NEON ORANGE - Ple

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A floral frenzy of unexpected k aleidoscopic blooms dating from 19 63, King’s Road delves into iconic Liberty prints worn by supermodels of the 196 0s, such as Twiggy and Jean Shrimpton.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Verve Pop was designed in 19 63 as part of Liberty’s trendsetting ‘Lotus’ collections of the 19 6 0s. Used by leading couturiers and worn by iconic models like Grace Coddington, Liberty was paving the way for a new fashion wave.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

A nod to Liberty’s Art Nouveau revival period of the 19 6 0s, this hand drawn design is overflowing with bot anical splendour with a variety of colourful blooms including poppies, daisies, sunflowers, irises, tulips and lavender.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Inspired by swinging sixties fashion muse Jean Shrimpton, Meadow muse showcases meticulously hand drawn bot anical illustrations including poppies, sunflowers, agapanthus, irises, daisies, snowdrops, tulips, lavender, and cosmos.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Derived from a 198 0s artwork, this large-scale floral paisley is inspired by the eclectic style of Florence Welch and the creative ethos of musicians who hserve as ambass adors for Liberty fabrics.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

In celebration of 150 years, we look to the next act where our future waits in the wings.

From digital imaginings to celebrated classics in contemporary guises, the new generation of designers experiment with the boundaries of the relationship between art and technology.

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For Avalon Scenes, the design studio approached Tom Furse, an artist and musician who specialises in creating artwork with AI in controlled environments. Harnessing the cutting-edge potential of AI technology, this design conjures a display of surreal landscapes morphing into psychedelic flower forms.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Reminiscent of bubbling waves or unfurling pet als moving in a continuous flow, Efflorescence is a fascinating spect acle of fluid dynamics. Created in collaboration with Tom Furse, this rhythmic pattern highlights the unt apped potential of this highly specialised technique.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Reinventing florals for the digit al age, Cyberscape sculpts a bot anical simulation with blurred and distorted florals which pushes the boundaries of new printing technologies.

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

Evoking
supernatural collage of tumbling flowers.

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CIRCUMSTANCES ARE

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

celebrates the ephemeral moment when technology moment arily falters in a vast abstract pattern of fragmented and distorted visuals.

Glitch

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UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

UNDER NO CIRCUMSTANCES ARE ANY IMAGES TO BE SHARED OR REPRODUCED IN ANY FORMAT UNTIL JANUARY 1st 2025

NEON PINK - Please refer to fabric for true representation of colour

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Reinvented as a shadow silhouette, blown-up to dramatic proportions and screen printed by the design studio on textured paper, Edenham Haze is a fresh t ake on the Liberty classic, Edenham.

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Two Green Zebras

Authorised Australian Distributor of Liberty Fabrics.

www.twogreenzebras.com sales@twogreenzebras.com @2greenzebras

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