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Hello. We are the Fearless Thinkers. Founded in 2000 with a mission to fight mediocrity, TWIST today is regarded as one of the top independent brand agencies between the coasts. TWIST produces integrated brand campaigns that help market challengers disrupt their market space.

We are fearless thinkers, we work with heart. Founded in 2000 with a mission to fight mediocrity, TWIST today is regarded as one of the top independent brand agencies between the coasts. TWIST produces integrated brand campaigns that help market challengers disrupt their market space. Our clients are ambitious and determined competitors who often have a superior offering in their category but have struggled to claim their rightful position with their customers because bigger brands are outspending and outmarketing them. Thatâ€™s where the Fearless Thinkers do their best work. We have demonstrated many hundreds of times over the past two decades that outthinking flanks outspending. The work we do increases brand equity, sales and revenue by stimulating consumer buying triggers and customer appreciation of differentiation and value. At TWIST, our fearless philosophy dictates that we play to win. How about you?

The brand and design strategy team at TWIST is passionate about industry and proud to have helped to transform many local and regional manufacturing and supply chain brands become global competitors.

AGENCY SERVICES

CREATIVE

DIGITAL

MEDIA

Web design and development

Media planning & buying

Mobile experiences

Outdoor & Digital Advertising

Email and Direct response marketing

National, regional and local placement

Product Company and Service Naming Copywriting Video production, Animation and Editing

Social media and content campaigns Metrics monitoring and analysis PUBLIC REL ATIONS

DESIGN

Logo & Identity Packaging & Collateral Art Direction

Media relations and outreach Social media management and content strategies

Search and campaign management and monitoring Content syndication STRATEGIC PL ANNING

Brand strategy Sales process and key messaging Brand led innovation Campaign management

UX & UI design

Reputation monitoring and management

Consumer behavior research and analysis

Signage

Nonprofit Advocacy

Persona development

Tradeshow and Retail Environment Exhibit Design

Focus group facilitation Quantitative and Qualitative research B2B sales & marketing strategies Account planning Metrics monitoring and reporting

CLIENTS: REPRESENTATIVE ACCOUNTS ORIGINAL EQUIPMENT MANUFACTURERS

WORKFORCE DEVELOPMENT

SUPPLY CHAIN

CLIENT REL ATIONSHIP Great Relationships. Great Work. No Surprises. At TWIST our work and relationships thrive on commitment and candor, two ideals that drive highly productive, adaptive and lasting relationships.

“ The STORM product was solid, our process was highly viable. TWIST brought a sophistication to our brand, clarity to the message, ease to the interface and organization to our sales cycle in a way that made our job easy.” – K IMBERLY K ELLY, VICE PRESIDEN T OF M A RK E TING, STORM

The Work.

We know manufacturers.

The Storm product was solid, our process was highly viable. TWIST brought a sophistication to our brand, clarity to the message, ease to the interface and organization to our sales cycle in a way that made our job easy. – Kimberly Kelly, VP Marketing

An American Brand Goes Global.

Scope of Services

When Storm wanted to expand, they chose TWIST to position them on a global stage. With over 50,000 square feet of manufacturing space in Eastern Tennessee, Storm was ready to evolve from their reputation as a job shop in copper to a full service manufacturer in metals. Working with power grid technologies, Storm’s custom products can often be mission critical. TWIST crafted a brand grounded in reliability and positioned around a one-of-a-kind work ethic we termed “Responsive Manufacturing.”

- Brand Strategy

Building urgency to sales of stock parts and easier throughput of custom leads.

- Wed Design

The tear down and rebuild of the Storm site was intended to live the new positioning of “Responsive Manufacturing”. Every bit of the user interface, in-site search and catalog organization helped desktop and mobile, in the field users find and order parts efficiently. TWIST built in the “ship by” clock to push the order. To serve the OEM or custom design customer TWIST created a collaborative model that allowed customization at all levels. We made a napkin sketch or iPhone photo as viable as a CAD file and all uploadable through the site’s custom OEM customer portal.

- Consumer Research - Customer Personas - Design - Logo & Identity - Naming - Collateral - Tagline Development - UX Design

Measurable Results - 35% increase in off the shelf sales - 20% increase in qualified leads for OEM contracts resulting in an additional 8 million in new revenue

IDENTITY DESIGN

SALES COLLATERAL

DIGITAL STOREFRONT

THE RIDGID STORY

â€”

GIVE ME A LEVER LONG ENOUGH & I WILL MOVE THE WORLD.

“I asked for brand goosebumps – I got goosebumps.” – Christopher Burton, Director of Brand Management

Package the brand pride and the emotional bond between customers and the RIDGID brand. RIDGID is the creator of the modern pipe wrench and continues to innovate in the manufacturing space. With a strong relationship to their existing consumer, RIDGID wanted to create a brand campaign that highlighted that relationship.

Uplift the image of the American blue collar worker. TWIST established and built a brand campaign that focused on the image of the American blue collar worker - showcasing the quiet strength that they each hold. The RIDGID wrench is the icon for the strength, determination and self-reliance of the American blue collar worker. TWIST developed a fully integrated campaign that utilized the message - hard work, good life - in each element of the campaign. The campaign leverages paid, owned and earned media to build the brand pride that their current customer feels for the brand, but also endears the future customer/tradesman to the brand.

Scope of Services - Brand Campaign Strategy and Concept - Print and Digital Ads - Brand Campaign Video - Social Media Strategy & Brand Campaign Social Execution - Brand Campaign Microsite

PRINT & DIGITAL ADVERTISING

AN AMERICAN ORIGINAL since 1923

LETâ€™S GROW OLD TOGETHER

SOCIAL MEDIA STRATEGY & EXECUTION

Seems like this would also be an appropriate gift for Father’s Day, right @RIDGID? #RedSteelMan

LET’S GROW OLD TOGETHER

RIDGID @RIDGIDtoday Feb 25

#RIDGIDknows

FOR THOSE WHO KNOW: Tees and Elbows are not just for Golf and Hockey.

BUILT FOR THOSE WHO KNOW

HARD WORK. GOOD LIFE.

RIDGID @RIDGIDtoday Feb 25

#RIDGIDknows

FOR THOSE WHO KNOW:

Checking the charge ha s n o t h i n g t o d o w i t h your phone.

Bits are for drilling not for downloading.

BUILT FOR THOSE WHO KNOW

CAMPAIGN MICRO-SITE

1923 AN ICON IS BORN. With the introduction of the now iconic RIDGID pipe wrench, which is still in use today, Ridge Tool Company is incorporated in Elyria, Ohio, USA. Company founder Carl Ingwer, Sr. takes the reigns as president.

1930

1935

1943

1923

INNOVATION MILESTONE

AN ICON IS BORN.

1946

With the introduction of the now iconic RIDGID pipe wrench, which is still in use today, Ridge Tool Company is incorporated in Elyria, Ohio, USA. Company founder Carl Ingwer, Sr. takes the reigns as president.

1948 1930 1950 1935

1943

1946

BRAND VIDEO

“Voss initially hired TWIST to build our reputation in our hometown community, but their b2b capabilities were so in tune with our needs that we expanded our relationship to encompass all facets of our sales and marketing strategy and image.” – Dan Sedor, President Voss Areospace

We’re more than just parts. We’re part of some of the most remarkable engineering successes of the past century.

Scope of Services

When TWIST began our work with Voss the leadership team said “not sure what you can say about us, we’re just a parts manufacturer, nothing sexy there.” When we found out that Voss parts are on 90% of airframes and that they had contributed not only to military aircraft but to the development of the space shuttle as well, we said “we think you are more than just parts.”

- Company and Service Line Logos & Identitiy

The Great American Workplace

- Event Sponsorship

The “Part of Something Remarkable” positioning doesn’t only apply to product, it also applies to people and process. Voss is an employee-owned company who does remarkable things for its people. It has addressed literacy issues, English as a second language issues and often picks up education where high school left off. Its workers stay because they are trained, they advance and they are rewarded. TWIST felt that these more traditional manufacturing workplace perks were something of note—and the media agreed.

- Campus Signage Systems

Pushing the Visuals to Match the Caliber In addition to strategy, messaging and public relations, TWIST redesigned the Voss identity system which had not been updated since the late 1960s. This work visually unified divisions of the business that had identities created in different decades and put them more in league with close competitors.

- Brand Positioning & Key Messages

- Sales Process & Strategy - Collateral Materials for all product lines - Advertising Campaign - Website Counsel and Copy

- Brand Video - Social Media Management - Community Relations

Measurable Results - Coverage of Voss innovations by industry publications - Local coverage featuring Voss’ community involvement - Increase in lead generation from Paris Airshow - 40% increase in local awareness of Voss and its legacy

IDENTIT Y SYSTEM SYSTEM NEW IDENTITY

Part of Something Remarkable

Junior Rigid Coupling

Reduce weight, Enhance efficiency BACKGROUND In response to customer requests and advances in various technologies, Voss Industries introduced the Junior Rigid Coupling. The lightweight, yet high-performing joint assembly offers substantial weight reductions for aircraft manufacturers when compared to commonly used low-profile rigid joint assemblies. Since its introduction, the Junior Rigid Coupling has become a favored product of aerospace manufacturers and has been adopted by companies in other industry sectors.

“The lightest rigid joint available – actually lighter than most sheet metal designs.”

Part of Something Remarkable

Machined Products Junior Rigid Coupling Availability in sizes to fit tubing from 0.75” to 4.00”

V-Band Couplings, Flanges, Clamps, Pneumatic Ducting Components, Precision CNC Machining & Welded Fabrications, AS9100 & ISO 9001 Certified

Sheet Metal Products

BENEFITS • The successful introduction of the Junior Rigid Coupling featuring Voss Industries’ patented safety lock system leads to substantial weight reductions, particularly when spread across an entire fleet of airplanes.

(216) 771-7655 (216) 771-2887 E dsedor@vossind.com P

Bulge Formed Products • Reduced weight for the aircraft results in lower fuel costs, reduced wear and maintenance expenses, longer time in-service for each plane, and enhanced profitability for the customer airline.

Daniel W. Sedor, Sr. President & CEO

P (216) 771-7655 F (216) 771-2887 2168 West 25th Street Cleveland, OH 44113-4172 www.vossind.com

V-Band Couplings, Flanges, Clamps, Pneumatic Ducting Components, Precision CNC Machining & Welded Fabrications, AS9100 & ISO 9001 Certified

2168 West 25th Street Cleveland, OH 44113-4172 www.vossind.com

Specialty Products

Aerospace Products 2168 WEST 25TH ST . CLEVELAND, OH 44113 . (216) 771.7655 . FAX (216) 771.2887 . WWW.VOSSIND.COM

ADVERTISING DEVELOPMENT DEVELOPMENT MESSAGE AND ADVERTISING

VO S S I N D.C O M

SALES COLLATERAL

Part of Something Remarkable

Sheet Metal V-Retainer Coupling Design Guide

Aerospace Line Card • Aircraft V-Retainer Coupling Joints • Ducting Components

2168 WEST 25TH ST \ CLEVELAND, OH 44113 \ (216)771.7655 \ FAX (216)771.2887 \ WWW.VOSSIND.COM

2168 west 25th st \ CLeVeLAND, Oh 44113 \ (216)771.7655 \ FAX (216)771.2887 \ www.VOssIND.COM

Part of Something Remarkable

www.vossind.com

ThermAssureTM Clamps As an industry leading manufacturer since 1957, Voss Industries, LLC has the experience and dedication to accommodate all of your current and future clamping needs. If the key to success in business is to remain flexible; shouldn’t your designs do the same? When your design needs to remain Dynamic under temperature and/ or pressure fluctuations, ThermAssure™ spring-loaded band clamps are your best choice for positive, flexible sealing. Fully compliant with specification SAE J1508,

ThermAssure™ clamps are available in two styles to meet all of your clamping needs. Utilizing spot-welded construction, both the Light Duty T44044 and the Heavy Duty T44045 spring-loaded band clamps are built using 300 series stainless steel Bands, Trunnions and Bridges.

Typical usages include Radiator hose clamps, Charge Air Cool Systems and anywhere positive, flexible sealing is required.

Axial-load Bulge Forming

THERM-ASSURE TECHNICAL DATA Part No.

Capability

T44044

Light Duty

T44045

Heavy Duty

Installation Torque (IN.-LB.)

Max Temp. (F°)

Spring Data Rate (LB./IN.)

See reverse side for dash numbers of specific size clamps

2168 WEST 25TH ST \ CLEVELAND, OH 44113 \ (216)771.7655 \ FAX (216)771.2887 \ WWW.VOSSIND.COM

Travel (IN.)

Load (LBS.)

BRAND VIDEO

WEB DESIGN

ABOUT

NEWS

CAREERS

NEWS

CAREERS

CONTACT

Commercial Aerospace ABOUT

NEWS

CAREERS

CONTACT

Commercial Aerospace

1930

We’re more than parts.

We’re more than parts. We are part of some of the world’s most remarkable engineering successes.

We are part of some of the world’s most 1923 remarkable engineering successes.

Voss Industries is an employee-owned company based in Cleveland, Ohio, USA. Repeatedly recognized for its manufacturing solutions globally, nationally and regionally, Voss produces precision specialized band clamps, V-band couplings, Aerospace flanges, ducting componentsCommercial and a variety of other fabricated INNOVATION MILESTONE products for all industries.

We’re more than parts.

We are part of some of the world’s most remarkable engineering successes. Voss Industries is an employee-owned company based in Cleveland, Ohio, USA. Repeatedly recognized for its manufacturing solutions globally, nationally and regionally, Voss produces precision specialized band clamps, V-band couplings, flanges, ducting components and a variety of other fabricated products for all industries. The company’s quality assurance programs are compliant to ISO 9001:2008, AS9100C and CFR14, Part 21. Voss is also certified to Nadcap requirements for welding, chemical processing, non-destructive testing and fluid systems. With customers, distributors and sales offices worldwide, Voss has earned the reputation of providing solutions to engineering challenges across a wide range of different industries.

The company’s quality assurance programs are compliant ANAS9100C ICON ISandBORN. to ISO 9001:2008, CFR14, Part 21. Voss is also certified to Nadcap requirements for welding, chemical proWith the introduction of the now iconic RIDGID pipe cessing, non-destructive testing and fluid systems.

1935

1943

1946

wrench, which is still in use today, Ridge Tool Company is incorporated in Elyria, Ohio, USA. Company founder Carl

With customers, distributors and sales offices worldwide, Ingwer, Sr. takes the reigns as president. Voss has earned the reputation of providing solutions to engineering challenges across a wide range of different industries.

Voss Industries is an employee-owned company based in Cleveland, Ohio, USA. Repeatedly recognized for its manufac1930 globally, nationally and regionally, Voss proturing solutions duces precision specialized band clamps, V-band couplings, flanges, ducting components and a variety of other fabricated products for all industries. 1935 The company’s quality assurance programs are compliant to ISO 9001:2008, AS9100C and CFR14, Part 21. Voss is also certified to1943 Nadcap requirements for welding, chemical processing, non-destructive testing and fluid systems. With customers, distributors and sales offices worldwide, 1946 the reputation of providing solutions to engiVoss has earned neering challenges across a wide range of different industries.

1948

1950

DIGITAL BANNER ADVERTISING

Part of Something Remarkable

vossind.com

Voss supports all the dedicated Resource Officers in their efforts to provide a safe and positive learning environment.

vossind.com

We know workforce development.

“TWIST understood our need to enhance our image and how that would impact future prospects for our district.” – Jeff Slavkovsky, Assistant Superintendent, Auburn Career Center

Strivers are not satisfied - they want something better. For decades, Auburn Career Center was thought of as a technical school for struggling students. In reality, everyone is drawn to Auburn to strive for something better for themselves. It was our goal to show the community, parents, students and businesses that Auburn is The School for Strivers. TWIST built a brand strategy, as well as communications plan, with tactics that improve brand awareness and increase local engagement. In order to overcome the “trade school stigma,” TWIST positioned Auburn as a lifestyle choice and became the leader and voice for that choice.

Scope of Services - Brand Strategy & Communications Plan - Identity Redesign - Print Advertising - Outdoor Advertising - Content Strategy - Social Media Strategy & Management - Website Design - Collateral Design - Signage and Wayfinding - Targeted Public Relations

Knowledge for the New Economy

Measurable Results

TWIST developed the institution’s brand positioning and a messaging platform that differentiates the institution and communicates its value. By focusing on the long-term benefits – Knowledge for the New Economy and Life-Esteem – parents, guidance counselors and the community are able to see the benefits of students attending Auburn Career Center.

- 50% increase in direct mail campaign response - Increase in program interest leading to development of 4 new programs

IDENTITY

WEBSITE

Mobile & Desktop

ADVERTISING & BILLBOARDS

DIRECT MAIL

STATIONERY & GUIDELINES

SIGNAGE & SOCIAL MEDIA CONTENT CAMPAIGNS

SOCIAL MEDIA CONTENT CAMPAIGNS

INSTAGRAM PROFILE

FACEBOOK & TWITTER PROFILE

We know supply chain.

"TWIST built a sales and marketing model that worked both top down and bottom up activating both distributors, end customers and everyone in between"

Keep Pioneering: Blending innovation with history

Scope of Services

Northwest Harwoods is America's largest hardwood lumber supplier came to TWIST after making an acquisition that united a portolio of east coast species with their established dominence in trees grown in the west. With the merger and expansion of product lines created the need to reposition the companies brand. TWIST consulted on identity and built a suite of personas to inform brand strategy all centered around an idea we coined "Keep Pioneering."

- Brand Strategy - Corporate Identity - Key Message Development - Campaign Creation - Public Relations - Trade Show Design - Media Planning - Branded Wearables - Brand Video

Brand Strategy to Campaign Creative and PR

- Big Box Product Pitch

The TWIST team built an integrated marketing strategy and an advertising campaign intended to get distrubutors and OEMs to appreciate their quality and their logistics while a separate campaign encourged the design community to embrace particualr species.

- Campaign Photography

Influencing Design Trends Influences Demand The TWIST public relations and digital strategy team identifyed and retained interior design influencers and placed editorial in trade publication to raise brand awareness and communicate brand emenece.

- Web Design and Development - Collateral Materials

Measurable Results - Over 30 mentions / placements in 6 months - Over 100,000 unique users visiting the campaign site during the 5 month paid campaign - Advertising program increased web sessions by over 155% - Over 10,000 engagements on Pinterest and Facebook (shares, comments or repins)

BRAND VIDEO

PRODUCT SPECIFIC CAMPAIGN

NATURAL BEAUTY.

W That’s the casual comfort of Alder. KEEP PIONEERING northwesthardwoods.com

Warm, friendly and welcoming, Alder’s rustic elegance is a favorite among fans of the less formal. Its light brown and reddish undertones stain smoothly and while the wood has a rustic reputation, if you go less knotty it does contemporary with ease. Trust the on-grade quality of Northwest Hardwoods, America’s largest and only coast-to-coast hardwood lumber producer.

That’s the versatile sophistication of Alder. KEEP PIONEERING northwesthardwoods.com

Dressed up or dressed down, Alder’s casual elegance is a favorite among fans of the eclectic styles. Its rich undertones stain smoothly and while the wood has a rustic reputation, if you go less knotty it does contemporary with ease. Trust the on-grade quality of Northwest Hardwoods, America’s largest and only coast-to-coast hardwood lumber producer.

Image c/o Canyon Creek

Versatility, beauty, authenticity—there are so many reasons Oak is always on trend. Bold grains that run rustic, modern and welcoming all at the same time, make Oak a favorite backdrop to our lives. Trust the on-grade quality of Northwest Hardwoods, America’s largest and only coast-to-coast hardwood lumber producer.

NATURAL BEAUTY.

Image c/o Canyon Creek

That’s the modern warmth of Oak. KEEP PIONEERING northwesthardwoods.com

NATURAL BEAUTY.

Image c/o Canyon Creek

NATURAL BEAUTY.

TRADE CAMPAIGN

Trust America’s Hardwoods Company. northwesthardwoods.com

Trust the on-grade quality of Northwest Hardwoods, America’s largest and only coast-to-coast hardwood lumber producer. Our inspection and grading ensures that our lumber quality and appearance are both exceptional and consistent. That’s why our customers rank us above other brands – we always live up to our responsibility.

YOUR QUALITY IS OUR RESPONSIBILITY. W

YOUR QUALITY IS OUR RESPONSIBILITY.

Trust America’s Hardwoods Company. northwesthardwoods.com

YOUR QUALITY IS OUR RESPONSIBILITY.

DESIGNER/ARCHITECT CAMPAIGN

LUMBER BRINGS EVERYTHING TO LIFE.

Naturally nostalgic. Natural hardwoods.

Naturally romantic. Natural hardwoods. KEEP PIONEERING northwesthardwoods.com

Natural hardwoods offer the sustainability, authenticity and comforting natural beauty of a material derived straight from our soil. The multi-generational staying power of quality hardwoods are a part of our homes and our life stories. We’re proud to be America’s largest and only coast-to-coast hardwood lumber producer.

KEEP PIONEERING northwesthardwoods.com

Naturally stylish. Natural hardwoods. KEEP PIONEERING northwesthardwoods.com

LUMBER BRINGS EVERYTHING TO LIFE.

PR & CONTENT MARKETING Architect Magazine

Kitchen & Bath Business

Blog Posts

WEB DESIGN & STRATEGY Homepage

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PRODUCTS & SERVICES

SALES

COMPANY

NEWS

PRODUCTS & SERVICES Home / Products & Services

THE RIGHT HARDWOOD FOR YOUR BUSINESS. BROWSE OUR DIVERSE PRODUCT LINES Northwest Hardwoods began in the Pacific Northwest with a single alder mill. Over the years, the company has steadily grown and expanded to become the largest manufacturer of hardwood lumber in North America. Today, we offer virtually every species and grade of commercially viable North American hardwood lumber, Exotic Hardwoods, and Panels/Plywod. We work with you to choose the best product for your needs.

PALLET STOCK

HARDWOODS

NWH PLYWOOD

We offer virtually every species and grade of commercially viable

Our pallet is the industry benchmark providing customers with well

North American hardwood lumber.

manufactured and consistent shook and cants.

of species with an array of core options.