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Meet the Enrollment Agency

TWIST is a women-owned brand and advertising agency specializing in high-performance marketing for girls’ schools, private schools, and purpose-led organizations. Our fixed-fee brand, identity, enrollment, and capital campaign packages clarify what makes your school distinct, strengthen belief in your mission, and help drive enrollment and donor support with no hidden costs.

The Strategy Presentation put together for Lutheran West by TWIST Creative was hands-down the best marketing presentation I have ever been presented with. The TWIST team’s combination of market research and analysis of our current position led to branding strategies that not only hit on who we are — they really got to the depth of who we want to be in the future and how we want the community to see us.

As I read the words and ideas from TWIST, I felt like we were finally working with a company who truly understood our school. I have seen presentations from dozens of marketing firms over the years and none of them compare with the work that TWIST has done on our behalf.

Chris Steinmann Superintendent and CEO Cleveland Lutheran High School Association

Hathaway Brown School

Brand, Enrollment & Capital Campaign

“TWIST helped us translate our mission into messaging that truly connects. The campaign didn’t just look great — it drove measurable interest. We saw a noticeable increase in inquiries and higher engagement during campus visits. Families were coming in already aligned with our values, which made for more meaningful conversations and a stronger admissions funnel.”

KATHLEEN OSBORNE, DIRECTOR OF STRATEGIC COMMUNICATIONS, HATHAWAY BROWN SCHOOL

She rises boldly to the challenges of her times.

TWIST partnered with Hathaway Brown to create a first impression piece that projects the school’s differentiation, approach and personality to prospective parents and students. As one of the first touchpoints to the school, TWIST wanted to express the school’s culture and the experience that the Hathaway Brown girl walks away with, enticing the family to come in for their first visit and to tour the school.

Historically modern.

Hathaway Brown has a deep history that TWIST wanted to highlight through the brand key messaging developed, which also features the modern programs that truly set Hathaway Brown apart from other private schools in Northeast Ohio. The messaging has continued to be used in all Hathaway Brown materials, emcompassing the experience of the Hathaway Brown girl.

Love HB.

TWIST also partnered with Hathaway Brown to develop a theme and identity for their upcoming capital campaign, related to campus improvements. The spirit of the alumni was the lead, as well as the culture of the school, in the messaging and development of “Love HB”. Hathaway Brown will be rolling out the new campaign identity and messaging in a variety of ways.

Scope of Services

• Brand Positioning & Key Messages

• Viewbook Content & Design Development

• Capital Campaign Messaging & Identity

Brown — Viewbook Design & Development

Hathaway

Brown — Viewbook Design & Development

Hathaway

Capital Campaign out-of-home advertising

Measurable Results

Capital campaign funding goals achieved ahead of target date

Admission inquiries & tours increased by 40%

Enrollment goals for primary, middle and high school reached in years one and two of campaign

Lake Country Lutheran

Brand & Enrollment Campaign

“TWIST

was instrumental in refreshing our identities and cleaning up our brands. An outside perspective was needed to generate buy-in across our organization. As a growing organization, the additional resources they provided allowed us to make changes quickly while giving substantial thought and the space for creative development. Their expertise has positioned our schools well for growth. Their team is excellent to work with.

MIKE WAUGH, HEAD OF SCHOOLS, LUTHERAN HIGH SCHOOL ASSOCIATION OF GREATER MILWAUKEE

Leaders Prepared by

Faith

With one of the largest Lutheran School presence in the United States, Lake Country Lutheran saw the opportunity to develop strong messaging and a brand strategy to set their school forward on their path to growth. Beginning with brand strategy, TWIST developed a messaging platform that reflected on the school’s 25-year history while also building upon the school’s academic rigor, athletic prowess, and arts advancement. The school had often relied on feeder schools to fill enrollment but with changing demographics, Lake Country Lutheran wanted to better define itself and start targeting more families.

In addition to the development of the school’s new platform, TWIST created a flexible identity system, including athletics package to reflect the spirit of the school. A new website presence allows for potential families and students to clearly navigate the application process, while also learning more about the history and culture of the school. New brand campaigns with a strong media plan and buy, targeted current families and potential families, highlighting the reasons to join the Lightning.

Scope of Services

• Brand Strategy

• Admissions and Enrollment Communications Plan

• Campaign Execution

• Photo Shoot & Video Shoot Direction

• Media Planning & Buying

• Social Media Strategy & Execution

• Public Relations Strategy

Identity Typography & Guidelines

Aa Aa

Variable and Altivo are the primary fonts for the Lake Country Lutheran identity.

Color Palette

Primary Logo Academic Seal

Antonia Variable

Altivo

Antonia

Athletic Monogram

Athletic Lightning Bolt and Typography

“Ignite

Your Spirit”

Measurable Results

In 6 months:

More than 2.5m impressions

More than 20,000 clicks throughs to the website

More than 10% increase in inquiries

St. Ignatius High School

Brand & Enrollment Campaign

“We hired TWIST to deliver a highly functional and beautiful brand system which honors our legacy, preserves sacred icons, communicates to future generations, and blasts us into the 21st century.”

REV. WILLIAM J. MURPHY, S.J., PRESIDENT

We must secure the value and position of a “Men for Others” faith-guided education and communicate its relevance to Cleveland’s increasingly non-Catholic population.

The leadership of Saint Ignatius is guided by faith, wisdom, and a bold, thoughtful outlook. This school, which was built by the hands of the blue-collar tradesmen whose sons later filled its halls, still stands on the exact spot where they laid the first bricks in the early 1880s. Known for its strong community, most faculty are alumni and most students are sons of alumni.

The admissions question we must ask is: “What if shifts in population disrupted our ‘sure thing’ pool of applicants?”

The population of greater Cleveland is changing and leading indicators are pointing to an enrollment challenge in the coming decade. If Saint Ignatius does not act proactively, it will find itself facing some hard choices. The canary in the coal mine is the parochial school network. These schools never had to work to communicate their unique value before. Today they do. Saint Ignatius hired TWIST to solve tomorrow’s problem today.

Scope of Services

• Identity Family

• Brand Positioning & Key Messages

• Sales Process & Strategy

• Brand Architecture for Academics, Athletics & Service Ministries

• Environmental Graphics

• Campaign Concept & Design

• Mascot & Redesign of All Team Uniforms

• Spirit Wear Design

Primary Logo

Secondary Logos

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%&*

Branded House

logo secondary logos branded house

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%&*

St. Ignatius High School — Academic Rebrand

St. Ignatius High School — Identity Update

Wolves at the Pot

The two wolves eating at a cauldron refers to the prosperity and generosity of the Loyola family who, after feeding family, retainers and soldiers, had food enough to feed the animals.

7 Stripes

The field with seven stripes represents the seven Loyola brothers, from the maternal side of the family.

AMDG

Ad Marjorem Dei Glorium: “to the greater glory of God” — motto of the Society of Jesus.”

color palette

Color Palette

Athletic Administration

Athletic Teams

On the Field

Additional Spirit Icons

St. Ignatius High School

Measurable Results

75% brand awareness increase amongst non-native Cleveland families

New middle school at capacity within 12 months of launch

150% increase in alumni giving and capital campaign support

High school enrollment to capacity within 12 months of launch

Lutheran West

Middle School & High School

Brand & Enrollment Campaigns

“Our school identity was well understood internally, but we struggled to build brand awareness and communicate our identity to an identified audience of prospective families. TWIST Creative understood not only the context and challenges unique to our school, but also the challenges in marketing in the wider private Christian school industry. Since working with their team, we’ve been able to significantly increase brand awareness, identify the most marketable parts of our identity, and effectively reach our intended audiences with targeted visual and written communications.”

JESSICA MILLER, DIRECTOR OF COMMUNICATIONS, CLEVELAND LUTHERAN HIGH SCHOOL ASSOCIATION

Believers, Leaders, and Thinkers Go West.

One of many private schools on the west side, Lutheran High School West had been struggling to define their differentiation, as well as opportunity to high school parents. With the vision to begin a middle school quickly coming to light, the administration realized they had to reset their brand, and develop a fully integrated marketing strategy. TWIST authored a brand strategy that expressed the values of the school, the value propositions per audience, brand story, and an approach to reach each of the target audiences.

TWIST launched the brand through a marketing campaign that included paid, owned, and earned media. A media plan was developed that reached the middle school parents and students, as well as high school parents and students with a goal of leading to an admissions tour to get to know the administration, students, and teachers.

TWIST also helped to refine the overall sales process for the admissions team, determining necessary materials, follow-up, and how to track success of each potential lead. In addition, TWIST provided the in-house team with materials and a strategy to continue to move forward throughout the year.

Scope of Services

• Brand Strategy

• Admissions and Enrollment Communications Plan

• Campaign Execution

• Photo Shoot & Video Shoot Direction

• Media Planning & Buying

• Social Media Strategy & Execution

• Public Relations Strategy

Lutheran High School West — Identity Update

Color Palette

Primary Logo

Secondary Logo

Swag and Capabilities Brochure

Lutheran High School West —Campaign Photography

Lutheran High School West — Campaign Build Out

For the Education.

For the Inspiration.

For the Spirit.

Lutheran High School West — Enrollment Campaign and Social Execution

“I Go West”

Measurable Results

Over 5M digital impressions per year

Over 50% increase in site traffic

40% increase in admissions inquiries year over year

110% enrollment in middle school in year 1

100% enrollment for all grades year over year

Mix of tuition paying, scholarship, and choice students

90% Retention from 8th grade to 9th grade

The LHSAGM enthusiastically recommends TWIST Creative for any marketing needs your school may have. As a client with an ongoing partnership, we have been consistently impressed with their professionalism, creativity, and results-driven approach.

Michael Waugh Head of Schools

The Lutheran High School Association of Greater Milwaukee