Ifa digital media pack 2014 v2

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

ifamagazine.com The website is a comprehensive source of news, features, regulatory information and industry reports for financial intermediaries and investment specialists.

37,000

unique visitors per month

300,000 16,320

ad impressions

registered individuals across

6,803

companies

A GROWING AUDIENCE March 2013 - March 2014

Unique Monthly Visitors:

UP

387%

Average Time Spent On Site:

UP

10%

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

registered users All registered user data is uniquely cross referenced independently

by Touchstone Financial Analytics, on a monthly basis.

Registered Users by Financial Speciality: Definition

Registered Users 144

Discretionary IFA (reviewed quarterly)

IFA firm which advises mainly on employee benefits

774

(i.e. JLT)

IFA firm with mixed actionable business

8,206

An IFA which is a member of a network

3,280

(updated based on the FSA register)

IFA firm which mainly transacts Specialist Pensions for Individuals

460

(based on business transacted over the past year)

IFA firm which mainly transacts Specialist Investment business

2,748

(based on business transacted over the past year)

IFA firm which mainly transacts Specialist Protection business

425

(based on business transacted over the past year)

436

Other (Stockbrokers, Private Bankers, National, etc)

Employee Benefits Discretionary Specialist Indiv. Pensions Specialist Protection Generalist

Other

Network

Specialist Investment

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

Registered Users by Decision Makers:

Director 39% Average number of clients per firm 924

Partner 12%

Client Facing IFA 49%

Average number of Rls per firm 6.49

Registered Users by Specialist Areas: Pre-Retirement Pension

ETFs

Pension Transfer

Personal Protection

At-Retirement Planning

Healthcare

Post-Retirement Savings

Long Term Care

Other Savings & Investment

Mortgages

Tax & Estate Planning

General Insurance

Active Managed Funds

Corporate Pension

Passive/Index Funds

Group Protection

Discretionary Managed

Group Life

Funds

Commercial Mortgages

Multi-Manager Funds

Tax Advice for Business

Structured Products

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

Results: Click Through Rates Creative

Month and year

Ad server CTR

Across site average MPU

Nov-13

0.14%

Across site average MPU

Dec-13

0.12%

Across site average Leaderboard

Nov-13

0.10%

Across site average Leaderboard

Dec-13

0.19%

Average across site Nov and Dec 2013

Results: Increasing Mobile Access

Tablet 10%

Desktop 72%

Mobile 18%

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

content Our experienced editorial team deliver a 24/7 stream of company, economic, market and fund news ensuring our users are kept up to speed with all the latest financial information.

Key sections of the site:

FEATURES: Detailed and informative insight, exploring key issues around the intermediary and investment professional world. We look at varying themes from global economic trends, fund industry expertise to marketing and business education.

8% of total traffic REVIEW: Our editorial teams’ interpretation and translation of the latest key news events and articles, guest items and personal contributions from fund managers and other professionals.

9% of total traffic NEWS: Now regarded as one of the most comprehensive and detailed sources of financial news. Continuously updated - with feeds from agencies as well as our own journalists - it is broken down into Market & Economics, Funds & Provider News, Trading Expert and FX.

70% of total traffic FCA & COMPLIANCE: Essential breakdown and interpretation of key regulatory information.

4% of total traffic

JOBS: Our fully searchable and comprehensive job board and recruitment listings.

5% of total traffic

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

mobile app As more and more advisers are using mobile devices to access the web and social media, IFA Magazine’s App has been intuitively designed to allow our users easy access to the latest news while on the move.

Optimised for iPhone and Android, the IFA Magazine App enables you to deliver strong marketing messages to a sophisticated modern audience.

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

remarketing Remarketing is a feature that lets you reach people who have previously visited IFA Magazine, and show them relevant ads across the web and when they search on Google.

When landing on IFA Magazine, a cookie is installed on their browser.

This cookie connects to Google AdSense and displays relevant controlled ads on any blog or website with a Google banner and shows an ad specified by us. We can target our ad to appear on all financial blogs, institutions and other magazines that are associated to our industry area.

Rates can be charged on a CPC basis or via ad impressions. We can target individual websites, blog categories (i.e. finance), demographics, locations and even Google search terms. This system will allow advertisers to reach a larger audience base across the entire web using IFA as the entry portal for finding the right targeted audience.

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

featured content Website promotion production and publication of a content piece digitally across appropriate channel.

We will need approximately 350-500 words (plus any images required) for each piece. These must be supplied in two different formats on the same topic – one as a news review piece, one as an opinion or comment piece (attributed to an appropriate spokesperson).

This will allow us to publish in both Review and Featured sections of site (as well as the home page).

Advertisers supply a key word or phrase they would like to have highlighted as part of our SEO activity for each article. Each piece will be distributed and highlighted on social media channels and also included on weekly news alert, with full report to follow.

THE NATIXIS EXAMPLE: As an example of how this activity will work, we ran a real-time test based on Natixis. This revolved around a story of a recent survey they had completed.

Within just a few minutes, it had appeared prominently on Google and was top of Google news (only below the actual Natixis sites) which illustrates the power or our messaging and SEO capability. The article was then included within one of our weekly news alerts (below left).

This generated a huge open rate and healthy click through rate specifically on the Natixis article. Full weekly report supplied.

Monthly charge based on four articles:

ÂŁ1,050

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

email campaigns Each week we circulate over 12,000 individually subscribed electronic newsletters.

These are editorially led and have a good open and click through rate.

We do not send out multiple emails throughout the day, unlike other publishers.

Sponsorship of weekly news alert:

ÂŁ750 ÂŁ450

Solus email campaigns (per 1,000):

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

advert positions Full Header Banner 728 x 90 - Banner exposure is site wide [IFABAN1]

Bottom Leader Board Banner 728 x 90 - Banner exposure is site wide [IFABAN2]

Rate:

ÂŁ50

CPM on all ad positions

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

advert positions Article Full Top Banner 428 x 60 - Banner exposure is all article content pages [IFABAN3]

Article Full Bottom Banner 428 x 60 - Banner exposure is all article content pages [IFABAN4]

Rate:

ÂŁ50

CPM on all ad positions

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

advert positions Sidebar Banner Top 250 x 250 - Banner exposure is site wide [IFABAN5]

Sidebar Banner Mid Page Unit 250 x 250 - Banner exposure is site wide [IFABAN6]

Rate:

ÂŁ50

CPM on all ad positions

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

advert positions Skyscraper Banner Left 120 x 600 - Banner exposure is site wide [IFABAN7]

Skyscraper Banner Right 120 x 600 - Banner exposure is site wide [IFABAN8]

Rate:

ÂŁ50

CPM on all ad positions

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S

Contacts Malcolm Dunn: email malcolm.dunn@ifamagazine.com phone 01376 562138 mob 07717 168983 Simon Broch: email simon.broch@ifamagazine.com phone 0208 892 3534 mob 07720 056 761 Alex Sullivan: email alex.sullivan@ifamagazine.com phone 0117 908 9686 mob 07974 708771

For technical assistance: email markus.milligan@ifamagazine.com

Digital Media Pack 2014

N E W S R E V I E W C O M M E N T A N A LY S I S