Progress Magazine October 2024

Modesto Chamber oF COMMERCE

VOL. 45 | ISSUE 10 | october 2024

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| Business

A Message From The President & CEO Election Season 2024

By Trish Christensen

A

s we welcome October and the election season, we focus our attention on local campaigns. Our Government Relations Council has extended its invitation for candidates and incumbents to participate in our written interview process. Participation is optional, but for those who choose to engage, we’ve included one common question and response in this edition. For the complete set of questions and responses from each candidate, organized by race, please visit our website.

Due to space limitations, we are unable to include all responses in the magazine. Please note that we publish each response exactly as submitted, both in print and online.

I would also like to take this opportunity to highlight the Modesto Chamber's strong partnerships with elected officials, from Congress to our City Council. These relationships are vital in advocating for our business community, fostering a collaborative environment where, despite occasional varying perspectives, we consistently meet in the middle and work together to make our community the best it can be.

community

We are equally proud of our alliances with the California Chamber of Commerce and U.S. Chamber of Commerce, which amplify our efforts on state and national levels to ensure policies that support local economic growth.

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Our partnerships also extend to local school boards, educational institutions, water boards, and utility and

Modesto Chamber of Commerce I ModChamber.org

transportation partners. These collaborations are crucial in preparing future leaders and ensuring our infrastructure supports a thriving business environment.

These connections reflect our ongoing commitment to fostering a prosperous community in Modesto and beyond.

I’d like to wrap up by inviting you to engage with us at some exciting upcoming events. On October 30th, we’ll be hosting our inaugural Stanislaus Economic Summit, a breakfast event featuring guest speaker Elliot Eisenberg, Ph.D. On November 19th, join us for our 2nd annual Regional Multi-Chamber Mixer, co-hosted by the Modesto Chamber of Commerce and Kaiser Permanente.

This event will be held at Del Rio Country Club, includes a non-perishable food drive, and is free and open to all.

Finally, on November 20th, we will host our 3rd Inspire Youth Inspire Dreams Career Exploration Expo for 8th graders. We encourage businesses from every sector— industry, entrepreneurial, and beyond—to participate.

For more details on all of these events, please visit our website.

Thank you for your continued support.

With warm regards, Trish

Each member of the Chamber is important, no matter the size of business. We desire for local businesses and organizations to succeed and thrive. To reach this goal we provide exposure, opportunities to engage with Regional Electeds and community partners, as well as networking with businesses and organizations across industries. We work to better our community by providing up-to-date education and training, certifying qualifying businesses as Green, and providing advocacy on City, State, and Federal levels. The Chamber is a family of dedicated professionals striving to make a difference in their business and way of life.

Whatever your business needs are, we invite you to join us.

To execute our adopted mission we have developed an acronym that helps keep us focused. That acronym is “CARES: Community, Advocacy, Relationships, Education and Service.”

C - Community At its heart, the Modesto Chamber is a community of like-minded business owners who share the vision for enjoying a thriving economy and creating and maintaining our community as a vibrant place to live, work and play. With over 100 years of history and experience in the Greater Modesto Area, we understand what it means to be a business owner and customer in our community, with featured events such as local and regional forums, Ag Aware, Harvest Luncheon, and Family Day. Chamber members get the opportunity to actively engage in and influence the community they live and work in.

A - Advocacy The Modesto Chamber supports local businesses and is an active advocate for the common interest of its members.

The Chamber has an Economic Development Committee and a Government Relations Council. These advocacy committees are dedicated and proactive in representing our members and community. They work to address business initiatives and relieve the regulatory burdens businesses face may face. The Chamber is also honored to certify local businesses and organizations through our California Green Business Network Stanislaus Program. Through this we create more conscientious and sustainable ways of life while lowering the cost of doing business for our community and future generations.

R - Relationships The Modesto Chamber of Commerce specializes in building relationships and serving as the nexus to businesses, nonprofit organizations, and governmental agencies. With over a dozen Committees, Programs, and Events in which our members can participate, the Chamber offers ample opportunity to meet and connect with other business owners in our community. As a relational organization, the Chamber works with its members to ensure the opportunity to connect and grow in every niche and industry to help build and cultivate long-lasting relationships among business owners and community partners alike.

E - Education The Modesto Chamber of Commerce values education and offers members the opportunity to stay on the leading edge with new and emerging information and training that will set your business apart from the rest. In partnership with Modesto Junior College, the Chamber is pleased to offer an assortment of trainings applicable to any business or industry for credited completion through our Chamber University platform. Our Chamber also works with members to provide a platform to speak to their own industry expertise and invite other members to learn from those leading our local industries.

S - Service The Modesto Chamber of Commerce offers its members a wide range of opportunities to promote and engage their business across industry and community lines. The Chamber Weekly E-Blast, Website, and our Progress Magazine provide opportunities to advertise and promote your business, keep up to date with articles about local businesses in our community, and stay in the loop about up-and-coming Chamber and community events. Our Chamber also offers indemand materials, such as Member contact list, Federal and State compliance posters, export document services, and so much more. Chamber members can also personalize their business profile within our website and have access to our Member-Only Information Center, where members can connect with other members, boost their social media presence, promote job postings, public events, and member-to-member discounts.

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Mission Statement

The Modesto Chamber of Commerce is dedicated to serving the greater Modesto Area, regional businesses and community prosperity through advocacy, collaboration, access to leaders, economic development, connectivity and business education.

october 2024 | CONTENTS

Executive Committee

Chairperson – Kirstie Boyett Zacharias, American Leadership Forum- Great Valley Chapter Immediate Past Chairman – Michael Gaffney, Pacific Gas & Electric Vice Chairman, Internal Operations – Pat Gillum, Patricia A. Gillum, CPA Vice Chairman, External Operations – John Villines

board of Directors

Garrett Ardis - Huff Construction Company Inc. Brad Blakely - Edward Jones Kirstie Boyett Zacharias - American Leadership Forum- Great Valley Chapter Aphriekah DuHaney West - Kaiser Permanente Michael Gaffney-PG&E Pat Gillum - Pat Gillum Cpa's Victor Gomez Terres - Blue Diamond Growers David Halvorson Jr. - Resurrection Brands Amy Jefferies - Gianelli Nielsen Courtney Lagorio - F&M Bank Brian McDermott - NTT Michael Moradian Jr. - Peace of Mind Pest Control & Home Inspections Allan Morris - Bank of Stockton Peggy O'Donnell - Mid Valley Promotions Edgar Perez - American AgCredit Stephen Qualls - Central Valley Division of the League of California Cities Jonathan Raymond - BBSI Bill Robinson - Prinicpal Financial Kari Santos - IJ Larsen Pumps Christine Schweininger - Valley Builders Exchange, Inc. Dejeune Shelton - Modesto Junior College Community Education John Villines - Modesto Gospel Mission Kelly Tallant-Martin - Vintage Fair Mall Laura Ward - Ward Promotional Marketing Solutions

President & CEO

Trish Christensen Modesto Chamber of Commerce tchristensen@modchamber.org

Publisher: Modesto Chamber of Commerce 209.577.5757 • Progress@ModChamber.org www.ModChamber.org

COMMUNITY 4 CEO message 7 Calendar 8 ANNOUNCEMENTS ADvocacy

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stanislaus economic summit

RELATIONSHIPS

15 16 17 18 19 24 28

english oaks president's tier milestones anniversaries ribbon cuttings candidate responses

EDUCATION LEADERSHIP MODESTO

service

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inspire youth good egg breakfast

Graphic Design: 209 Magazine 209.634.9141 • www.209magazine.com Printer: 209 Magazine

209.634.9141 • hvanderveen@209magazine.com

Distribution: 209 Magazine 209.634.9141

Advertising Sales:

crogers@oakdaleleader.com 209.845.4074

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© Copyright 2021 Modesto Chamber of Commerce.

Some parts of this magazine may be reproduced or reprinted, however, we require that permission be obtained in writing.

209.577.5757, Progress@ModChamber.org

Disclaimer: The views and opinions expressed in

Staff: Business Support Coordinator, Stephen Shaw Events Coordinator, Felicia Lopez Membership Coordinator, Lizeth Rocha

PROGRESS MAGAZINE

Modesto Chamber of Commerce I ModChamber.org

this publication are those of the authors and do not necessarily reflect the official policy or position of the Modesto Chamber of Commerce.

1114 J Street • Modesto, CA 95354 209. 577.5757 • Fax 209. 577.2673 www.ModChamber.org • Progress@ModChamber.org

CHAMBER CALENDAR october

november

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Economic Development Committee 1114 J Street, Modesto 11:30 A.M – 1:30 PM *Register on website, in person & Zoom

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Economic Development Committee 1114 J Street, Modesto 11:30 A.M – 1:30 PM *Register on website, in person & Zoom

Multi-Chamber Mixer 5:30 PM – 7:30 PM Turlock Chamber of Commerce

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Grand Opening – Xfinity 9:30 AM – 10:00 AM Modesto, CA

Central Valley Business Expo Modesto Centre Plaza 1000 L St, Modesto, CA 95354

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International Heritage Festival 10:00 AM – 4:00 PM Graceada Park, Modesto, CA

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Rise and Shine with CEO’s 12:00 PM – 1:00 PM *Register on website

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Rising Professionals Evening Social 5:00 PM - 6:30 PM *Register on website

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Grand Opening – Grand Opening Famous Dave's 12:00 PM – 12:30 PM 3401 Dale Rd, Suite 483, Modesto

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Grand Opening – New Bridge Management 3:00 PM – 3:30 PM Modesto, CA

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Government Relations Council Meeting 1114 J Street, Modesto *In person & Zoom 11:30 A.M. Register on website

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Ribbon Cutting– Petal Loft 2:00 PM – 2:30 PM 1114 J Street, Modesto, CA

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Regional Mixer hosted By Kaiser 4:00 PM - 6:00 PM

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Grand Opening – Be Anything Museum (BAM!) 10:00 – 10:30 AM 1111 I Street, Modesto

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Inspire Youth Inspire Dreams Expo 9:00 AM – 3:00 PM

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Great Wolf Lodge Multi-Chamber Mixer 4:30 PM – 6:30 PM Great Wolf Lodge Manteca 2500 Daniels St, Manteca, CA 95337

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Ambassador & Welcome Team *In person & Zoom 8:00 A.M. 1114 J Street, Modesto

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DERAIL Resource Faire – Disability Awareness Day 10:00 AM – 2:00 PM Centre Plaza 1001 K St. Modesto, CA

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Ambassador & Welcome Team *In person & Zoom 8:00 A.M. 1114 J Street, Modesto

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Government Relations Council Meeting 1114 J Street, Modesto *In person & Zoom 11:30 A.M. Register on website

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Women in Business Coffee & Connect 8:00 AM – 9:00 AM *Register on website

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Members Mix and Mingle - Tri Counties Bank 5:00 AM – 6:30 PM 3601 Pelandale Ave

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Touch -A- Truck Family Event 9:00 AM – 3:00 PM Ag Pavilion - 2201 Blue Gum Ave, Modesto, CA 95358 *Open to the Public

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Morning Mixer - Security Public Storage 8:00 – 9:30 AM 3941 McHenry Ave, Modesto

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Stanislaus Economic Summit 7:30 AM – 10:00 AM Del Rio Country Club 801 Stewart Rd, Modesto, CA, 95356

community

*See website for more detail.

Find Zoom Registry links and more at www.modchamber.org Please note that calendar events and details are subject to change.

october 2024

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community

announcements

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Modesto Chamber of Commerce I ModChamber.org

Saturday, Oct. 26th, 2024

Saturday, October 26th, 2024

Presented by the Modesto Chamber of Commerce

Sponsorship Opportunities SOLD

WHAT IS TOUCH-A-TRUCK MODESTO? TOUCH-A-TRUCK is a hands-on event for families in the community to explore and learn about the trucks, equipment, and businesses that help keep Modesto running and growing. The event will feature a variety of vehicles, vendors, and entertainment to provide an engaging and fun experience for all.

WHY TOUCH-A-TRUCK IN MODESTO?

Title/Presenting Sponsor

Big Rig Sponsor

Heavy Duty Sponsor

Feature Sponsor

Contributions

$7500

$3500

$2000

$100-$1000

Early Access

yes

yes

yes

yes

Booth or Vehicle

yes

yes

yes

yes

Logo on signage

Logo on signage

Logo on signage

Logo on signage

Logo on all materials

Logo on all materials

Logo on flier

Listed on event site

Chamber e-Blast + Social

Chamber e-Blast + Social

Chamber e-Blast + Social

Chamber e-Blast + Social

The purpose of the event is to create a fun day for kids and families that inspire the youth in the community towards various career opportunities that exist in our community.

WHEN AND WHERE? Saturday, October 26th, 2024 MJC Ag Pavilion

WHO IS PARTICIPATING? • The Modesto Chamber of Commerce is the presenting organization.

• Title Sponsorship, Big Rig, Heavy Duty, and Feature Sponsorships are available!

On-Site Signage

Company Logo Presentation

Chamber e-Blasts & Social Posts

Proceeds from the event will fund scholarships through the Modesto Chamber of Commerce Foundation.

• Trucks, Tractors, and Equipment on display will come from organizations such as: City of Modesto Utility Services, Modesto Police, Modesto Fire Department, Modesto EMS, Construction, Paving, Buses, Goods/Materials Transport, Ag/Landscape Tractors, Electrical, Dealerships, and other cool trucks.

WHAT DO THE FUNDS GO TOWARDS? Proceeds from the event will fund scholarships through the Modesto Chamber of Commerce Foundation. We would like to work with the sponsoring organizations to identify areas of study that would maximize the benefit to our partners and the community.

RESERVE YOUR MEMBERSHIP TODAY! Please contact: David Halvorson Jr. 209-505-4984 David.halvorsonjr@gmail.com

Check out the Sponsorship Opportunities!

EQUIPMENT LOANS

5.99

% *

Member FDIC

community

(209) 944-1516 Locally Owned and Locally Managed Since 1965

*Advertised as low as interest rate is accurate as of October 1, 2024 and is subject to change. All rates and terms are subject to credit approval. Some restrictions may apply. Speak with a bank representative for details.

2023 WINNER Best Bank in Modesto october 2024

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community

announcements

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Modesto Chamber of Commerce I ModChamber.org

community

announcements

october 2024

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Modesto Chamber of Commerce I ModChamber.org

OCTOBER 18, 2024 11:30AM - 1:00PM Thank you to our sponsor:

October 2, 2024 11:30AM - 1:00PM

PRESENTATION SPEAKER: Kevin Wise, Fire Chief, Modesto Fire Department

TOPIC: An update on the Modesto Fire Department

SPEAKER: Toby Wells, Director, Engineering Services Department, City Engineer, City of Modesto

TOPIC: Standiford/Beckwith Interchange & More: Major Public Works Projects

is now

Local Knowledge + National Resources The Best of Both W rlds 2 0 9 M U LT I M E D I A . C O M

Risk & Insurance | Employee Benefits | Retirement & Private Wealth hubinternational.com

advocacy

Your local news source.

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Our partnership with HUB International has made it possible to offer our clients more than ever before. The combination of our local knowledge and expertise along with the resources of one of the nation’s premier insurance companies allows us to bring you creative and cost-effective solutions that can make a world of difference to you and your business. Call us today and find out what we can do for you.

800-942-2729 • 209-550-3783 Giddings, Corby, Hynes Lic# 0144783

october 2024

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“I’m just not ready “I’m just tonot sayready “I’m just good bye.” notsay ready to to say good bye.” good bye.”

If you or someone you love is facing the difficult reality of a life-limiting illness, please know that Hospice of San Joaquin is here to support you.

Our compassionate team is committed to standing by you and your family through every part of this journey.

CallUs Us (209) (209) 957-3888 957-3888 Call relationship

Call Us (209) 957-3888

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www.hospicesj.org www.hospicesj.org www.hospicesj.org Serving Stanislaus San Joaquin area.

Serving thegreater greater Stanislaus and and area.

Serving the the greater Stanislaus andSan SanJoaquin Joaquin area.

Modesto Chamber of Commerce I ModChamber.org

English Oaks Convalescent & Rehabilitation Hospital: Offering Unique Post-Acute Services to Central Valley Residents

By Deanna Hill, Administrator of English Oaks Convalescent & Rehabilitation Hospital, a Generations Healthcare facility

As the administrator of English Oaks Convalescent & Rehabilitation Hospital, I have come to believe our organization’s mission wholeheartedly: “Caring for the sick, the elderly, and the infirm is a special and sacred stewardship.” That’s why we are pleased to be able to offer some unique services to the residents of the Central Valley. Here are just three:

“This certification benefits the patient and the facility by standardizing care coordination practices between discharge and the skilled nursing facility,” said Ileana L. Piña, MD, MPH, a heart failure/ transplant cardiologist who helped develop the criteria for the certification. “When there is clear communication between every phase of care, patients have the best opportunity for positive outcomes.”

2. We specialize in helping our patients restore function by meeting their specific needs. Our specialized services include physical therapy, occupational therapy, speech therapy, respiratory therapy, and wound care. When a new patient is admitted into our facility, we coordinate with them, their family, and our care team to set goals and plan which of our services and therapies will best help meet those goals.

Additionally, we are trained in the Zoll LifeVest, a wearable cardioverter defibrillator that provides protection and peace of mind for patients with heart failure and other serious health conditions.

These services are vital because “Older adults often experience functional decline following acute medical care,” according to a 2019 paper in the Annals of Geriatric Medicine and Research. “Postacute care aims to promote the functional recovery of older adults, prevent unnecessary hospital readmission, and avoid premature admission to a long-term care facility.”

3. At English Oaks, we are contracted with a number of managed care plans serving the Central Valley, including Medicare, Kaiser, Anthem Blue Cross, CareMore, and Sutter Health. We are happy to be able to provide services to a wide range of patients in our area because of these relationships.

It is an honor to help our residents become stronger each day. If you have any questions about our facility, visit us at lifegen.net/location/englishoaks-convalescent-and-rehabilitation-hospital.

English Oaks is part of Generations Healthcare, a network of 30 skilled nursing facilities serving California and Nevada residents for the past 24 years. october 2024

RELATIONSHIPS

1. English Oaks is the only facility in the Central Valley that the American Heart Association has awarded a Skilled Nursing Facility Heart Failure certification.

This means that our patients can trust that we will provide world-class heart failure treatment strategies as we work toward healing together.

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Modesto Chamber of Commerce CLUB CIRCLE OF INFLUENCE

ELITE E & J Gallo Winery

Kaiser Permanente

KEYSTONE AIM Property Management Beard Land and Investment Co. Capax-Giddings, Corby, Hynes, Inc., a HUB International Company Doctors Behavioral Health Center-DMC Doctors Medical Center Mape's Ranch/Lyons' Investments Pacific Southwest Container, Inc.

VISIONARY Blue Diamond Growers Crystal Creamery Doubletree by Hilton Modesto Fiscalini Cheese Company Frito-Lay Co., Inc.

IHeart Media Modesto Irrigation District Modesto Nuts Professional Baseball Sutter Health Valley Area Sysco Central California Inc. Stanislaus Food Products Co.

relationship

ENTHUSIAST

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ALPINE PROTECTIVE SOLUTIONS AMERICAN CHEVROLET AMERICAN MEDICAL RESPONSE ASTOUND BUSINESS SOLUTIONS POWERED BY WAVE ATHERTON & ASSOCIATES, LLP AUDI MODESTO BANK OF STOCKTON BENCHMARK ENGINEERING, INC, CALIFORNIA STATE UNIVERSITY, STANISLAUS CARE ONE HOME HEALTH AND HOSPICE, INC. CAREONE HOME HEALTH CENTRAL VALLEY AUTOMOTIVE CENTRAL VALLEY NISSAN CENTRAL VALLEY VOLKSWAGEN HYUNDAI CHUKCHANSI GOLD RESORT & CASINO CLARK PEST CONTROL COLLINS ELECTRICAL COMCAST

Modesto Chamber of Commerce I ModChamber.org

DHILLON HEALTHCARE GROUP ENGLISH OAKS NURSING & REHABILITATION HOSPITAL EXCEED GPR & LOCATING, LLC F&M BANK FLOWERS BAKING CO. OF MODESTO, LLC FOOD MAXX FRESHPOINT GIANELLI FRIEDMAN & JEFFRIES GILTON SOLID WASTE MGMT, INC. GOLDEN VALLEY HEALTH CENTERS GROVER LANDSCAPE SERVICES, INC. INFINITI OF MODESTO INTERNATIONAL PAPER CO. JS WEST & COMPANIES LEGACY HOME CARE MAXX VALUE FOODS MOCSE CREDIT UNION MODESTO TOYOTA NINE3ONE

O'BRIEN'S MARKET OAK VALLEY COMMUNITY BANK OPPORTUNITY STANISLAUS PACIFIC GAS & ELECTRIC CO. PEPSI BOTTLING GROUP PLANT #1 | DEL MONTE FOODS, INC. PMZ REAL ESTATE RESIDENCE INN BY MARRIOTT MODESTO NORTH RIZO-LOPEZ FOODS, INC. ROSE BOUQUET SAN JOAQUIN VALLEY COLLEGE SAVE MART SUPERMARKETS SAVE MART SUPERMARKETS - CORP OFFICE SEVA HOSPICE SOLECON INDUSTRIAL CONTRACTORS STIFEL INVESTMENT SERVICES STORER COACHWAYS SUTTER GOULD MEDICAL FOUNDATION SWINGLE, VAN EGMOND & HEITLINGER

THE CENTURY THE PARKS GROUP TSM INSURANCE & FINANCIAL SERVICES TURLOCK IRRIGATION DISTRICT UNION BANK US BANK VALLEY BMW VALLEY CHILDREN'S HEALTHCARE VALLEY FIRST CREDIT UNION (ADMINISTRATIVE OFFICES) VALLEY FIRST CREDIT UNION (J STREET BRANCH, MODESTO) VALLEY FIRST CREDIT UNION (SISK ROAD BRANCH, MODESTO) VALLEY LEXUS VARNI BROTHERS CORPORATION VINTAGE FAIRE MALL/MACERICH COMPANY WARDEN'S OFFICE PRODUCTS CENTER WINTON-IRELAND, STROM & GREEN INSURANCE AGENCY YOSEMITE FOODS INC.

Congratulations to this MONTH'S milestone memberships

80 + years

30 + years

10 + years

Stanislaus Food Products Co.

Modesto City Schools Carrollton Mortgage Co. Building & Construction Trades Council of Stanislaus, Merced, Tuolumne and Mariposa Counties William Seavy Almond Board of California The Salvation Army Modesto Mocse Credit Union David R. Derby Insurance and Financial Services Lopes Trucking Service, Inc.

Fiscalini Cheese Company

Acme Construction Company, Inc. Pepsi Bottling Group Crystal Creamery Slater's Home Furnishings

60 + years Thorsen's-Norquist, Inc. Modesto Toyota

50 + years International Paper Co. Plant #1 | Del Monte Foods, Inc. Pacific Records Management (AAA Certified by NAID)

40 years +

Priest Amistadi Stanislaus County Workforce Development Winton-Ireland, Strom & Green Insurance Agency

30 + years Lee & Associates-Central Valley, Inc. Rea & Associates, LLP Valley Yellow Pages Hart Floral, Inc.

20 + years Spencer Fluid Power Brekke Real Estate, Inc. SiteJockey Don's RV Center, Inc. Alley Insurance Service Inc Mid Valley Promotions Stewart and Jasper Orchards

15 + years SCORE Hilmar Cheese Company Visitor Center

10 + years Stanislaus Family Justice Center Community West Bank IBEW LOCAL 684 Casey Moving Systems EAH Inc. or Archway Commons Apartments Gurnick Academy of Medical Arts

5 + years Modesto on Ice Care One Home Health and Hospice, Inc. Modesto Soccer Foundation, Inc. Nadrich Accident Injury Lawyers Institute of Technology JATCO, INC. Flory Industries

1 + years Lice Clinics of America Lift-A-Hand Homecare Agency Caregiver to You Gladiator Low-Cost Insurance Services Sunbelt Rentals Autotal Insurance Andy's Home Loans dba Next Gen Home Loans Modesto Window Tint by YourTintGirl Advance Urgent Care and Med Spa i2-Print Sharebear Pet Care, LLC Ed's Real Estate - Modesto Vintage Faire Fit Body Boot Camp Oakdale Chamber of Commerce Combined Insurance A Chubb Company - Ricardo Canalita World Relief Modesto Bauers By Sazon BioLife Plasma Services Divine Cleaning

october 2024

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70 + years

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Modesto Chamber of Commerce I ModChamber.org

Digital Marketing's Impact on Elections ~ Harnessing Online Strategies for Your Campaign Written by Kathryn Kim Ramos, Sisbro Innovation Website and Digital Marketing Consultant

The Power of Digital Marketing in Elections Digital marketing offers numerous advantages for electoral campaigns: Broader Reach: Online platforms allow candidates to connect with a vast audience beyond geographical limitations. Social media, email campaigns, and targeted ads enable you to reach voters who might not be accessible through traditional channels.

Cost-Effective Engagement: Digital campaigns can be more affordable than traditional media like TV or print ads. This is particularly beneficial for smaller campaigns with limited budgets.

Targeted Advertising: Platforms like Facebook and Google Ads allow precise targeting based on demographics, interests, and behaviors. This ensures your message reaches the right people at the right time.

Real-Time Feedback and Interaction: Social media facilitates direct communication with voters. You can receive immediate feedback, address concerns, and build relationships with constituents.

Data Analytics: Digital tools provide insights into voter engagement, helping you refine your strategies. You can track which messages resonate most and adjust your approach accordingly.

Implementing Digital Marketing for Your Election To effectively use digital marketing in your campaign, consider the following strategies: Develop a Strong Online Presence: Create a professional website that outlines your platform, background, and contact information. Ensure it's mobile-friendly and easy to navigate.

Leverage Social Media: Establish profiles on platforms where your target audience is most active.

Post updates regularly, engage with followers, and convey messages using multimedia content like videos and infographics.

Email Marketing: Build an email list to inform supporters about campaign news, events, and volunteer opportunities. Personalize your communications to increase engagement.

Content Marketing: Write blog posts, opinion pieces, and articles highlighting your stance on important issues.

By sharing valuable content, you become a thought leader and build trust with voters.

Search Engine Optimization (SEO): Optimize your website and content with relevant keywords so that voters can easily find you when searching online.

Online Advertising: Invest in targeted online ads to amplify your reach. Pay-per-click (PPC) campaigns can be tailored to specific demographics and are measurable, allowing you to see a clear return on investment.

The Risk of Ignoring Digital Presence Without a digital presence, your campaign may: Miss Out on Voter Segments: Many voters rely on the Internet for information. Not being online means you're invisible to them.

Lose Competitive Edge: Opponents with a solid digital strategy can dominate the online conversation, swaying undecided voters.

Lack of Engagement Opportunities: Digital platforms offer unique ways to interact with voters. Missing out means fewer chances to build relationships and address concerns. october 2024

RELATIONSHIPS

In today's digital age, digital marketing has a more significant influence on elections than ever.

Political campaigns have evolved beyond traditional methods, embracing online platforms to reach a wider audience, engage with voters, and effectively promote their messages. If you're organizing an election or running for office, leveraging digital marketing can be a game-changer. Conversely, lacking a digital presence may result in missed opportunities and diminished local support.

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The Modesto Chamber of Commerce asked those seeking to represent the area at the federal, state, and city levels and irrigation district how do they evaluate the impact to business when making voting decisions.

Modesto Chamber of Commerce I ModChamber.org

Candidate Responses

Adam Gray – Democratic Party – Candidate: 2024 United States House of Representatives, California District 13: “The US Chamber of Commerce has repeatedly ranked California as the #1 “Judicial Hellhole” in the nation because California business owners Adam Gray are constantly harassed by frivolous Prop 65, ADA, and PAGA lawsuits among others. California has also received an F grade for our overall business friendliness, ease of starting a business, business regulations, labor regulations, taxes, licensing forms, and environmental regulations. California business owners already face an uphill battle as they try to compete without the benefit of a level playing field.

I always consider California’s current business climate when evaluating new pieces of legislation.

Most importantly, I listen to what local business owners are telling me about how new laws and regulations will impact their ability to run their businesses.

For example, AB 5 has decimated independent contractor jobs including exacerbating the supply chain crisis by disrupting employment in the trucking industry. The bill was rife with political favoritism and ignored the wishes of employers and employees alike. I was the only Democrat in the State Legislature to oppose the bill, and the problems it has caused since it was passed have only strengthened my resolve against the bill. I also stood up for Valley businesses by opposing SGMA,

card-check, and restrictions on domestic energy production.

I teamed up with Republicans and Democrats from the Valley when local business owners reported a spike in frivolous ADA lawsuits. We wrote bills to shield small businesses from extortion and provide an opportunity to cure any valid violations before being subjected to litigation.

I also passed new laws to crack down on workers' compensation fraud and expanded business tax credits to reward business owners who create more jobs in California.”

Mike Barkley – Democratic Party – Candidate: 2024 United States House of Representatives, California District 5: - No response Tom McClintock – Republican Party – Incumbent: 2024 United States House of Representatives, California District 5: “I believe in free markets, free trade, and capitalism. Any measure that brings us closer to this ideal I support; and any measure that moves us further away I oppose. I believe the entire history of human civilization can be summed up in four words: “Freedom Works” and “Socialism Sucks.””

Mike Barkley

Tom McClintock Juan Alanis – Republican Party – Incumbent: 2024 California State Assembly District 22: “Local small businesses are the backbone of the California economy, and I have a solid record of voting to protect them from higher taxes and increased regulations. I seek advice from local businesses as Juan Alanis well as information from entities who represent the business community in Sacramento.”

RELATIONSHIPS

John Duarte – Republican Party – Incumbent: 2024 United States House of Representatives, California District 13: “As a small business owner, I joined the Main Street Caucus in Congress to push for policies that cut regulations and provide tax incentives to John Duarte support small businesses. It’s getting harder to run a business; my voting decisions are based on helping future generations have the same opportunities to start a business and live the American dream.”

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Candidate Responses Jessica Self – Democratic Party – Candidate: 2024 California State Assembly District 22: - No response Joel Campos – Candidate: City Council Modesto District 1: “When making voting decisions, I would evaluate whether my vote streamlines business opportunities within the City for the private sector, and/or offers more work opportunities to publicly Joel Campos employed labor, without burdening the constrained city budget.”

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Rosa Escutia-Braaton – Incumbent: Modesto City Council District 1: “Whenever I am voting on an issue, I think about the potential ramifications for all of my constituents.

During my time in office, I have consistently sought feedback from constituents, Rosa Escutia-Braaton community leaders, and local business leaders. A thriving business sector is fundamental to having a vibrant city. Our business sector forms a portion of our tax base, is the source of employment for our residents, and an important part of our city’s identity. If reelected, I will continue to have an open door policy and hope to continue collaborating with local business representatives to improve the economic outlook for the City of Modesto.”

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John Gunderson – Candidate: Modesto City Council District 1: “I am concerned about anything that increases costs for businesses. Necessary to analyze the parameters of the agenda item and understand how it will affect business. I would listen to John Gunderson the business community’s concerns and have them explain their point of view. I am sensitive to the cost of doing business in California and understand the problem in the macro sense. Anything I can do to make Modesto Modesto Chamber of Commerce I ModChamber.org

▶ continued FROM page 25 attractive for business is a priority. Addressing the unsheltered issue effectively would do wonders.”

Austin Grant – Candidate: Modesto City Council District 6: “Evaluating the impact of policies on businesses is essential, but it requires a balanced approach. Business growth is important for job creation and economic stability, but it must align with values like social justice, sustainability, and workers' rights.

Austin Grant

When making voting decisions, I consider how policies will promote a fair and equitable business environment. I support businesses that prioritize the well-being of their employees, contribute positively to the community, and adopt environmentally responsible practices. Policies that raise the minimum wage, and improve worker protections.

Small and local businesses are also vital to consider.

They are the backbone of our communities and often face greater challenges compared to large corporations. I support policies that provide them with resources to innovate, compete, and grow sustainably.

Ultimately, business success should not come at the expense of marginalized communities or our environment. My decisions aim to create a thriving economy that works for everyone, not just the wealthiest. This perspective ensures businesses can succeed while advancing a fairer and more inclusive society.”

David Wright – Incumbent: City Council Modesto District 6: “Being a business owner and having many business owners as customers I am always looking at how my voting on different items will impact our business community.

David Wright Adding my insight to council members on the impact of voting as a business owner has made a difference

▶ continued on page 27

Candidate Responses

▶ continued FROM page 26 is now

in past voting on motions that might have hurt our business community. I will continue to make in the future to vote on items that will help our business community.”

Nick Blom – Modesto Irrigation District Division 5 – Incumbent: - No response.

Chris Ott – Modesto Irrigation District Division 5 – Candidate: “All businesses are impacted by electrical costs. MID has 13,061 commercial accounts and 143 industrial accounts.

Those accounts represent businesses both large and small that are impacted Chris Ott

by MID rates. On the water side, we all know that agriculture is a major economic engine in our region and that there are many businesses that form part of our agricultural economy. For us, water availability is key to having a thriving economy. By protecting our water, we are also protecting local businesses that depend on it.”

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Leadership Modesto Class of 2024: Paving the Way for a Thriving Community The Leadership Modesto Class of 2024 is made up of over 20 professionals from diverse backgrounds, all united by a common goal: to deepen their understanding of what makes the Modesto community thrive and to contribute toward its continued success.

Through a series of immersive experiences, these participants are gaining unique insights into the city’s development, infrastructure, and future vision.

The recent "Development & Infrastructure Day" highlighted the powerful role that collaboration and innovative thinking play in shaping Modesto’s future.

Development Day: Exploring What Makes Modesto Move The "Development & Infrastructure Day" took the class on a journey through Modesto’s key service providers and infrastructure hubs. The group had the privilege of visiting the Modesto Irrigation District (MID), the City of Modesto’s service facility, and exploring the cities intricacies of traffic infrastructure. These visits were eye-opening, giving participants a chance to understand how these systems keep the city running smoothly. They even had the exciting opportunity to create and pitch their own "Modesto 2050" plan, an exercise in envisioning the city's future.

Modesto Irrigation District: Powering the Community

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MID’s General Manager Jimi Netniss provided the class with a fascinating overview of MID’s rich history and its vital role in providing irrigation since 1903 and electric services since 1923 to the community.

MID has been instrumental in supporting Modesto’s growth and remains a key player in ensuring the city's sustainability and affordability. As a not-for-profit organization, Netniss assured the group that MID’s

revenue is being paid back to customers in the form of lower rates rather than to shareholders like many other utilities.

City of Modesto Utilities: Water, Sewer, and Storm Systems in Action Will Wong, Director of Utilities for the City of Modesto, walked the group through the essential services that keep the city functioning. From the water supply to sewer systems and storm drainage, Wong's presentation revealed the complexities of managing these systems and ensuring they meet the needs of Modesto’s growing population. The highlight of this discussion was his information on the cutting-edge process Modesto used to water from the sewer into something completely safe use to water crops.

Public Works and Forestry: Maintaining a Modern Modesto Public Works Director Bill Sandu shed light on the challenges Modesto faces with aging urban forestry and how Measure M has provided much-needed funding to improve maintenance efforts. Sandu emphasized how the extra resources have enabled public works to modernize and maintain key parts of the city, contributing to Modesto’s well-being and appearance.

Navigating Modesto’s Traffic: A Look into the Future Traffic is an issue close to every Modestan’s heart, but relief is in sight. Traffic experts Mark Murphy and Max

▶ continued on page 29 28

Modesto Chamber of Commerce I ModChamber.org

Leadership Modesto Class of 2024: Paving the Way for a Thriving Community ▶ continued FROM page 28 Navarro provided a fascinating look into the cuttingedge technology being implemented to improve traffic flow and safety across the city. The advancements they are spearheading promise a more efficient and safer driving experience for Modesto’s future.

community they call home. Through partnerships, shared knowledge, and community engagement, they are learning to play a role in shaping a brighter future for Modesto.

City of Modesto 2050 Vision: Shaping the Future Together The day wrapped up with a discussion of the City of Modesto's 2050 Vision. This long-term plan aims to tackle the challenges of growth while maintaining the city's unique character. Participants gained valuable insights into the difficulty of creating such an ambitious vision and learned how residents can actively participate in shaping Modesto’s future. Those interested in contributing can get involved by visiting the Modesto 2050 Vision at gp2050.modestogov. com.

EDUCATION

The Leadership Modesto Class of 2024 is more inspired than ever to continue learning and contributing to the

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Modesto Chamber of Commerce I ModChamber.org

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