Progress Magazine - June 2024

MOdeSTO NUTS

STANISLAUS COUNTY FAIR

AMeRICAN GRAFFITI

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For all that is Central Valley. For all that is you.

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TA Message From The President & CEO

By Trish Christensen The Charm of our CommuniTy

he greater Modesto region is home to us all and as we’ve watched our community’s resurrection following a pandemic, the good stuff is where we generally focus today.

Over the last year and a half, our community has seen the ongoing development of The Graffiti USA Classic Car Museum. We celebrated the grand opening of the Modesto Children’s Museum. Gallo Center has filled its show schedule for both stages back to capacity. We recently saw the opening of the new Tuolumne River boat ramp as part of the continuing expansion of the Tuolumne River Park, Modesto. The activity and energy of our performing, visual, and musical art scenes are plugged in and around the entire county showcasing a plethora of local talent which has organically been a part of our greater community, once again going at full tilt.

It is important to remind ourselves that Modesto, Stanislaus County, sits in the center, the crux of the Central Valley and is a gateway for travel and adventure. That alone is reason enough to appreciate the full list of opportunities to engage and be wined, dined, and entertained here, or to share your own talents with those who live here and visit here.

The list of partners, providers, and spaces that anchor our arts culture is set by the following, although this is not an exhaustive list:

- Gallo Center for the Arts, Prospect Theater, The State Theatre

- Performing arts:

o Central West Ballet, Opera Modesto, Modesto Symphony, MJC School of Arts

- Visual Arts:

o Mistlin Gallery, Murals of Modesto, Stanislaus Art Council, Modesto Architecture

o Modesto Art Walk

- Music

o Off the Air, Porchfest comprised of approximately 70 porches and 120+ bands throughout several neighborhoods, Modesto Band of Stanislaus County (June 6, 13, 20, 27, July 3, 11).

- Did you know?

o Our wide variety of live entertainment options earned us the #1 ranking in “America’s Hidden Gems Live Music Scene”

Our arts and culture scene alone does not define all of what makes this such a wonderful place to live and visit. We are known near and far, even internationally for our American Graffiti Festival hosted proudly by North Modesto Kiwanis Club for 25 years and counting. This is a key focus of our thriving Graffiti Summer and classic car activities each year. We are home to one of the oldest 4 th of July Parades with this year being the 151st !

Our single-A Modesto Nuts team is renowned for claiming the 2023 California League crown. Our annual Almond Blossom cruise draws spectators into our area from across the nation, thanks to our friends at Visit Modesto. We are home to the best fresh farm to fork produce, best olive oil, best wines, and exceptional dining. As a travelers homebase and gateway to adventure, we are essentially equidistance to Yosemite, Napa, Santa Cruz, San Francisco, and Lake Tahoe. Within those distances a vast list of other landmarks, waterways, lakes, and our State Capitol can be discovered.

In summary, the Greater Modesto region is a charming place to live, and a charming area to visit and explore. I wish you a joyful summer season filled with many family, friend, and shared BBQ meals.

With warm regards, Trish

Each member of the Chamber is important, no matter the size of business. We desire for local businesses and organizations to succeed and thrive. To reach this goal we provide exposure, opportunities to engage with Regional Electeds and community partners, as well as networking with businesses and organizations across industries. We work to better our community by providing up-to-date education and training, certifying qualifying businesses as Green, and providing advocacy on City, State, and Federal levels. The Chamber is a family of dedicated professionals striving to make a difference in their business and way of life. Whatever your business needs are, we invite you to join us.

To execute our adopted mission we have developed an acronym that helps keep us focused. That acronym is “CARES: Community, Advocacy, Relationships, Education and Service.”

C - Community

At its heart, the Modesto Chamber is a community of like-minded business owners who share the vision for enjoying a thriving economy and creating and maintaining our community as a vibrant place to live, work and play. With over 100 years of history and experience in the Greater Modesto Area, we understand what it means to be a business owner and customer in our community, with featured events such as local and regional forums, Ag Aware, Harvest Luncheon, and Family Day. Chamber members get the opportunity to actively engage in and influence the community they live and work in.

A - Advocacy

The Modesto Chamber supports local businesses and is an active advocate for the common interest of its members. The Chamber has an Economic Development Committee and a Government Relations Council. These advocacy committees are dedicated and proactive in representing our members and community. They work to address business initiatives and relieve the regulatory burdens businesses face may face. The Chamber is also honored to certify local businesses and organizations through our California Green Business Network Stanislaus Program. Through this we create more conscientious and sustainable ways of life while lowering the cost of doing business for our community and future generations.

R - Relationships

The Modesto Chamber of Commerce specializes in building relationships and serving as the nexus to businesses, nonprofit organizations, and governmental agencies. With over a dozen Committees, Programs, and Events in which our members can participate, the Chamber offers ample opportunity to meet and connect with other business owners in our community. As a relational organization, the Chamber works with its members to ensure the opportunity to connect and grow in every niche and industry to help build and cultivate long-lasting relationships among business owners and community partners alike.

E - Education

The Modesto Chamber of Commerce values education and offers members the opportunity to stay on the leading edge with new and emerging information and training that will set your business apart from the rest. In partnership with Modesto Junior College, the Chamber is pleased to offer an assortment of trainings applicable to any business or industry for credited completion through our Chamber University platform. Our Chamber also works with members to provide a platform to speak to their own industry expertise and invite other members to learn from those leading our local industries.

S - Service

The Modesto Chamber of Commerce offers its members a wide range of opportunities to promote and engage their business across industry and community lines. The Chamber Weekly E-Blast, Website, and our Progress Magazine provide opportunities to advertise and promote your business, keep up to date with articles about local businesses in our community, and stay in the loop about up-and-coming Chamber and community events. Our Chamber also offers indemand materials, such as Member contact list, Federal and State compliance posters, export document services, and so much more. Chamber members can also personalize their business profile within our website and have access to our Member-Only Information Center, where members can connect with other members, boost their social media presence, promote job postings, public events, and member-to-member discounts.

Mission stateMent

The Modesto Chamber of Commerce is dedicated to serving the greater Modesto Area, regional businesses and community prosperity through advocacy, collaboration, access to leaders, economic development, connectivity and business education.

executive coMMittee

Chairperson – Kirstie Boyett Zacharias, American Leadership Forum- Great Valley Chapter

Immediate Past Chairman – Michael Gaffney, Pacific Gas & Electric

Vice Chairman, Internal Operations – Pat Gillum, Patricia A. Gillum, CPA

Vice Chairman, External Operations – John Villines

board of directors

Garrett Ardis - Huff Construction Company Inc.

Brad Blakely - Edward Jones

Kirstie Boyett Zacharias - American Leadership Forum- Great Valley Chapter

Aphriekah DuHaney West - Kaiser Permanente

Michael Gaffney-PG&E

Pat Gillum - Pat Gillum Cpa's

Victor Gomez Terres - Blue Diamond Growers

David Halvorson Jr. - Resurrection Brands

Amy Jefferies - Gianelli Nielsen

Courtney Lagorio - F&M Bank

Brian McDermott - NTT

Michael Moradian Jr. - Peace of Mind Pest Control & Home Inspections

Allan Morris - Bank of Stockton

Peggy O'Donnell - Mid Valley Promotions

Edgar Perez - American AgCredit

Stephen Qualls - Central Valley Division of the League of California Cities

Jonathan Raymond - BBSI

Bill Robinson - Prinicpal Financial

Kari Santos - IJ Larsen Pumps

Christine Schweininger - Valley Builders Exchange, Inc.

Dejeune Shelton - Modesto Junior College

Community Education

John Villines - Modesto Gospel Mission

Kelly Tallant-Martin - Vintage Fair Mall

Laura Ward - Ward Promotional Marketing Solutions

President & CEO

Trish Christensen Modesto Chamber of Commerce tchristensen@modchamber.org

Publisher: Modesto Chamber of Commerce

209.577.5757 • Progress@ModChamber.org www.ModChamber.org

Graphic design: 209 Magazine

209.634.9141

Modesto ChaMber of CoMMerCe I ModChaMber.org

CHAMBER CALENDAR

Economic Development Committee

1114 J Street, Modesto

12:00 P.M – 1:30 PM

*Register on website, in person & Zoom

Rising Professionals Evening Social

5:00 PM – 6:30 PM

D’Forno Cocina

*Register on website

Ribbon Cutting – Marrocova IT Solutions

4:00 PM – 4:30 PM 1114 J Street, Modesto

Green Ribbon Cutting – EcoSource Fillery

2:00 PM – 2:30 PM

1367 Standiford Ave, Suite D Modesto

Women in Business Evening Social

5:00 PM – 6:30 PM

Double Tree Modesto Hilton

*Register on website

Stanislaus Green Team

12:00 PM – 1:00 PM 1114 J St. Modesto. Ca, 95354

Multi-Chamber Mixer

5:30 PM – 7:30 PM

Contentment Brewing Company

208 Campus Way, Modesto, CA 95350

Ambassador & Welcome Team

*In person & Zoom 8:00 A.M.

Government Relations Council Meeting

1114 J Street, Modesto

*In person & Zoom 11:30 A.M. Register on website

Economic Development Committee 1114 J Street, Modesto

12:00 P.M – 1:30 PM

*Register on website, in person & Zoom

Rise and Shine with CEO’s 8:00 AM – 9:00 AM

Double Tree Modesto Hilton

*Register on website

Women in Business Coffee & Conversations

8:00 AM – 9:00 AM

*Register on website

Stanislaus Green Team 12:00 PM – 1:00 PM 1114 J St. Modesto. Ca, 95354

Ambassador & Welcome Team

*In person & Zoom 8:00 A.M. 1114 J Street, Modesto

Government Relations Council Meeting 1114 J Street, Modesto

*In person & Zoom 11:30 A.M. Register on website

*See website for more detail.

Find Zoom Registry links and more at www.modchamber.org

Please note that calendar events and details are subject to change.

american graffiti festival and Car show hits 25 Years

BY SABRA STAFFORD

Three days of festivities celebrating Modesto’s connection to the classic car culture will rev up this June with the 25th Annual American Graffiti Festival and Car Show.

The American Graffiti Festival and Car Show is organized and produced by the Kiwanis club of North Modesto Foundation. All the proceeds from the event go towards local nonprofits.

The yearly celebration kicks off with the cruise of shiny and supped up classic cars and trucks on June 7. The parade starts at Five Points at 6:30 p.m. The route extends out McHenry to Briggsmore and then goes back downtown to include J, 10th and 11th, and I streets. The parade will include an estimated thousand vehicles from 1980 or older and is expected to last approximately two hours.

The parade harkens back to previous decades when cruising 10th Street and later McHenry Avenue on Friday and Saturday nights was a right of passage for Modesto teenagers and inspired George Lucas’ “American Graffiti.” Now, the annual festival draws in thousands of visitors — some to relive the days of their youth and others who just want to marvel at the automobiles.

This year’s parade marshal will be Kiki Rodriguez, one of the four founders of the Impala Car Club, now an international organization of more than 1,000 members.

Rodriguez moved to Modesto in 1997 and started the local chapter of the Impala Car Club. The organization has held toy drives, turkey drives, car washes, and other activities to help people in need. Most recently, Rodriguez and the Modesto Impala Club organized to have cruising on McHenry removed from prohibition.

Police Chief Brandon Gillespie recently recognized the Modesto Impala Club for its “efforts and invaluable contribution to revitalizing the tradition of cruising in Modesto, deeply enriching our city’s cultural heritage and community spirit.”

“We are thrilled to have Kiki Rodriguez added to our legendary list of grand marshals for our 25th anniversary of the American Graffiti festival,” said Charlie Christensen, parade chairman on the festival’s Facebook page. “As a founding member of the Impala Car Club, Kiki was an obvious choice in continuing the tradition of honoring the superstars of the cruising culture.”

Rodriguez will be riding in a 1958 Impala convertible, the first year this model was produced by Chevrolet.

The car show and festival will be from 9 a.m. to 5 p.m. June 8 and 9 a.m. to 3 p.m. June 9 at the Modesto Junior College West Campus at 2201 Blue Gum Ave. The car show draws in an estimated 1,200 to 1,400 classic vehicles from both near and far. Admission is $10 per person and children 12 and under get in for free.

Taking the stage from 11:30 a.m. to 1:30 p.m. on June 8 is Rob Ely’s award-winning tribute to Elvis. From 2 p.m. to 5 p.m. the 25th Anniversary Graffiti Band will be performing. The performers will be Shelly Streeter, Claudia Streeter, Kyle Barker, Deb Ferrell, John DeJonge, Marty Martinez, David Avery, Dave Monday and Doug Robinett.

Steve Botello as Elvis will be walking the car show from 2 p.m. to 4p.m. on Saturday for photos and sing-a-longs.

On Sunday, Cisco Kid, a War and Lowrider tribute band will perform from 11 a.m. to 1:30 p.m.

Cars and Coffee will join the show on Sunday with modern performance and exotic cars.

The awards will be presented starting at 2 p.m. on Sunday.

Those wanting to register their vehicle in the event can do so at https://americangraffitifestival.com/.../car-show.../ while spots are still available.

driving force behind graffiti-themed Museum hits the gas

The Graffiti USA Classic Car Museum, a monumental volunteer-run project funded by donors, is geared towards celebrating Modesto’s Classic Car culture and “Graffiti Summer” all year round. Over the past three years, the 55,000-square-foot Lyng Building, built in 1938, has been undergoing significant renovations to revitalize the structure while laying a strong foundation for the future. The museum is at 610 N. 9th St., Modesto.

Over the past 18 months, vital work has been performed, including the installation of a fire sprinkler system. Beam reinforcements were carefully fitted throughout the building, thanks to generous donations from CT Brayton and Sons, Modesto Steel, and Bambacigno Steel Company. Collins Electric assisted with moving a power pole, relocating service, and installing a new transformer. An entirely new electrical system is being woven into the fabric of the building to power exhibits, lighting, and safety systems.

Over the last six months, the Museum parking lot has been completely overhauled. In November, a small outbuilding was demolished in the Coldwell parking lot to make way for additional ADA parking and provide improved access to the building. In December, the parking lot was demolished to make way for a new storm drain system, which was funded by monetary donations from Boyett Petroleum, Joseph Bondi, Beard Land Improvement Company, and Allan & Pat Ramsay. Generous donations from the Reed Family of Companies paved the way to completing a vital portion of the project, providing the Museum with a completely new parking lot, curbs, gutters, and sidewalks.

An elevated pad for the new entrance to the Museum, steps, ADA ramps, and a vehicle ramp were generously donated by Burkett Companies. Once handrails are installed, the parking lot is striped, and the landscaping project wraps up, the Museum will reopen with limited hours. Visit graffitiusamuseum.com for the most up-todate information.

In the meantime, Graffiti USA Classic Car Museum continues to operate their Classic Car Dealership, providing private owners with car sales services by consignment. Over the last two years, the Museum has sold over 40 vehicles to new owners located throughout California, across the country, and overseas. Vehicles are marketed online and in print with Hemmings, Auto Trader Classics, Classiccars. com, Cruisin’ News, and beyond. As a result, potential buyers contact the Museum daily to inquire about the cars for sale. Potential buyers are able to test drive vehicles by appointment, can opt to have the vehicle independently evaluated prior to purchase, or have it shipped to their location. All consignment fees earned directly support the Museum, a 501(c)(3) non-profit. Current classic cars for sale can be viewed at: graffitiusacarsales.com

Throughout Graffiti Summer, the Museum will engage with the community through its outreach booth. It will participate in numerous car shows and community gatherings, sell Graffiti Summer commemorative merchandise, and distribute information about local car shows and events.

The Museum’s outreach booth offers children’s activities such as a car customization station where kids can decorate their own toy cars. Additionally, a new mobile cutaway motor exhibit will be showcased. This exhibit includes a variety of motors, each displayed at eye level on a custom trailer for ease of viewing. This interactive exhibit provides children with an educational experience about mechanics and automobiles.

The Graffiti USA Classic Car Museum actively engages with the community through various programs and events. In partnership with the Faros Car Club, Modesto Area Street Rodders, and Visit Modesto, the museum is organizing the Legends of the Cruise Wednesday Night Park ‘N Shine in downtown Modesto on June 5, 2024. Offering everything from children’s activities to car shows, the museum provides opportunities for all ages to learn, connect, and be inspired.

The future is bright: Graffiti USA Classic Car Museum has been selected as the future home for the Central Valley’s state-designated visitors center. The California Welcome Center will offer locals and visitors an opportunity to learn about fascinating things to do in Stanislaus County as well as at other tourist destinations across the state. The California Welcome Center will be open daily and be a convenient first stop for tourists with the Museum’s proximity to Highways 99 and 132. The Graffiti USA Classic Car Museum will also serve as the future home of the Modesto Radio Museum. The Modesto Radio Museum Foundation has already launched their new radio station, “Graffiti Gold”. Enjoy sounds by legendary Modesto radio DJs at The Museum aims to achieve $3 million in donations for their Founder’s Campaign over the course of the summer. Donations will help bring this 55,000 square foot space to completion, including the build out of the new museum lobby, gift shop, California Welcome Center, restrooms, exhibits, education center, event center, and more.

Once complete, visitors will experience immersive exhibits, including replica storefronts from the ‘50s and ‘60s, multimedia displays, simulators, and more. All construction funds are spent with local contractors, reinvesting donations back into the local economy. Donor benefits will be awarded at the time of the Museum’s Grand Opening, once construction is complete. All donations above $1,000 will be recognized and commemorated in the museum.

The Museum has two upcoming fundraising events. All proceeds earned from these events will support ongoing Museum construction projects.

On June 15, 2024, bring your blanket and lawn chair to the Del Rio Country Club for the Legends Under the Oak Tree Concert. Journey Revisited and opener CCseger will sing the best of Journey, Bob Seger, and Creedence Clearwater Revival during this fun filled evening on the green. Gates open at 7 p.m.; show starts at 8 p.m. Open to all ages, parking provided, $50 advanced general admission via the State Theater box office, or $60 admission at the gate, cash only. All proceeds earned from the ticket sales of this event support the State Theater and Graffiti USA Classic Car Museum.

On October 4, 2024 Hagerty Presents an Evening with Wayne Carini, American car restorer, from the acclaimed television series, Chasing Classic Cars. Museum patrons will join Carini for an evening of cocktails, dinner, programming, and a live auction. All proceeds earned from this event will fund the Graffiti USA Classic Car Museum’s Education Center. This exclusive event will be limited to 200 attendees. Ticket sales are forthcoming and will be available via the museum website prior to the event.

ThisarticlewasprovidedcourtesyofCarlyRussellthrough theGraffitiUSAClassicCarMuseum.

Meeting Planning in four easy steps

By Vanessa Emo, Director of Sales & Marketing, DoubleTree by Hilton Modesto

Whether you know it or not, we are all planners. From birthday parties, sports team snacks duty, a wedding, vacations or trying to schedule lunch with a friend, you took some time to think about how you were going to get it done. At the DoubleTree by Hilton Modesto, our team of experienced Meeting Professionals have learned many tips and tricks to planning events. Here are a couple of basic steps to follow so that planning your next event goes smoothly.

Step #1 – What are you planning?

It sounds simple enough, but it can quickly spiral if you are not fully sure what the end goal is.

Take the time to sit down and think about what type of event you want to hold and for how many people. Think about similar events you have attended. What went well and what could be improved upon. Write down how your attendance at the event made you feel. Was it a good memory?

If the event you are planning includes a meal, think about who your attendees are. Do they have any dietary restrictions? Is it a family-friendly event? Is it a business event? The type of food you want to serve will depend on who your audience will be.

Will you have guests who will be traveling from out-of-town for the event or on a regular basis? At the DoubleTree by Hilton Modesto, we have 289 welcoming guest rooms and can offer special group or corporate rates.

Once you know what type of event you are planning, you are ready to move on to the next step.

Step #2 – When do you want the event to occur?

Timing is everything. Knowing what type of event you want to hold will give you the best clues as to when to hold it. Dinners and cocktail receptions are in the evenings, Bridal and Baby Showers are usually in the late morning or early afternoon of a weekend. Corporate meetings are typically midweek. Prime days of the week for Company Meetings are Tuesdays and Wednesdays. If you can be flexible on the day of the week for your event, it might help your bottom line. The same can be said for social events, like weddings and quinceañeras. If you can hold your special day on a Thursday or Sunday, you may be able to see savings of 25% or more.

Do you have to hold your event during a particular month? For company holiday parties, everyone wants a Saturday in December, but could you do it on a different night of the week or even a different month? Let your team enjoy their holidays and consider celebrating the previous year in January. If your company has an annual training or retreat, does it have to be in March or May? Would you hold it in July or August, if it meant better pricing? Evaluate timing of your event and see if you can be flexible on the date. It might just save you some money.

Step #3 – Do you have a budget?

Regardless of who is paying, a budget will guide you on the size of the event. You know what type of event you are holding and how important it is to you. Be prepared to take the time and do some research. If you are not sure about costs, then the next step will assist you.

Step #4 – Where do you want to have your event?

Location, location, location is not just a saying in real estate. The success of your event is heavily based on where you hold it. When you envision your event, is it indoor or outdoor? Some events, like company meetings, traditionally are held indoors. Some social events prefer to be outdoors. Seek a venue that can give you options.

Do you really want to be setting up tables and chairs yourself or cleaning up afterwards? If not, choose a venue with a team of experienced meeting professionals who can set-up and teardown an event, without you having to lift a finger.

If your event has a meal involved, are you cooking? Will you need to look for a catering company or does the venue you are looking at provide catering service? At the DoubleTree by Hilton Modesto our seasoned Culinary Team will offer you a variety of options for you to impress your guests.

Go for a site tour and meet with the location’s meeting professional. They should be able to listen to what you need and explain how their venue is the right place for you. At the DoubleTree by Hilton Modesto, our highly experienced team is used to working with event planners at all experience levels. We want you to be happy with your event and that your attendees had a productive meeting and enjoyed themselves.

Now, you have figured out what type of event you are having, when it will occur, how much you want to spend and where you want to hold it. Make sure you have the meeting professional you are working

with explain any agreement you will sign to secure your event. At the DoubleTree by Hilton Modesto, our highly trained staff will work with you from your initial planning stage to the end of your event. So, when you are ready to start planning, please call us at (209) 525-3012, and we will be delighted to assist you.

The Stanislaus Green Team Launched by the Modesto Chamber of Commerce in November 2012

The Stanislaus Green Team was created to bridge the gap between commerce and the environment. By working collaboratively, the Modesto Chamber seeks regional solutions to challenges facing Stanislaus County. Helping businesses go green reduces costs and benefits the environment, driving the Stanislaus County economy forward.

Monthly Educational Meetings

When: 3rd Thursday of every month

Where: Modesto Chamber of Commerce - 1114 J St. Modesto, CA, 95354

The Stanislaus Green Team meets at the intersection of Environmental Stewardship and business efficiency.

Who We Are

The Stanislaus Green Team is a free program offered by the Modesto Chamber of Commerce. It coordinates efforts between private businesses, municipal and county solid waste divisions, economic development professionals, and the entire Stanislaus County community.

Interested in Being a Green Team Speaker?

We welcome passionate individuals and experts to share the benefits of going green with our community. Speaking at a Stanislaus Green Team meeting offers numerous benefits:

Showcase Your Expertise: Position yourself as a thought leader in sustainability and environmental practices.

Expand Your Network: Connect with local businesses, community leaders, and sustainability advocates.

Drive Change: Inspire and educate others on the importance of green practices, helping to foster a culture of sustainability in Stanislaus County.

Boost Your Profile: Gain visibility and recognition within the community and beyond.

Collaborative Opportunities: Engage in meaningful discussions and partnerships that can lead to future collaborations.

If you're interested in speaking at a Stanislaus Green Team meeting, please contact us at info@modchamber.org or call 209-577-5757. We look forward to hearing from you and working together to create a more sustainable future for our community.

Marrocova IT Solutions

Marrocova IT Solutions will be celebrating their official launch and membership to the Modesto Chamber of Commerce this year. Marrocova is a joint venture between longtime friends Boris Marroquin and Antonio Covarrubias. With over 30 years in combined IT experience, the goal of this business is to fill a gap with in the MSP industry. They’re closing a gap in the Central Valley by assisting small and medium sized businesses that fall outside of the typical demographic. Cyber Security has become a huge issue in the recent years. Finding a company that is knowledgeable and trustworthy is key to your business network's security. At Marrocova IT Solutions their clients are more than just clients. They're people and businesses treated like friends they want to see succeed. Both Boris and Antonio have been raised in the Central Valley. This helps them understand the culture and needs of the area. What makes them so effective, is the range of skill sets. As well as the ability to assist clients locally, nationally and internationally.

Using the latest in technology, Marrocova IT Solutions is a cost-effective way to have access to your very own IT department. They will manage and secure your network around the clock, provide end user product support, hardware repair, and installation.

If you are looking to expand your business, they will consult you on how current technologies can streamline processes and procedures. Thus, making your business as productive as possible.

Marrocova IT Solutions can assist a financial professional needing to secure their network and follow financial regulations to an industrial sized business with over 200 employees. With a broad portfolio in industries such as grocery market chains, auto body manufacturing, insurance, real estate, and various industries. Marrocova IT Solutions has the ability and knowledge to assist you with your IT service needs. Marrocova IT Solution’s responsibility is to be present and offer support through the complex world of IT. In addition to answering questions you may have and offer guidance. This will enable you to focus on your business and matters at hand. The team is honest, friendly, and open minded to new ideas. Should you have any questions about the business or services, please feel free to contact Marrocova IT Solutions.

Kayshaun Brooks, new Welcome Team Member

By: Kayshaun Brooks, Holistic Pain & Trauma Warrior

Kayshaun Brooks is the CEO and founder of an awardwinning, celebrity trusted, holistic skincare company Renew You Body Butters. Her company provides all organic plantbased products for the hair, face, and body. The perfect products for those with sensitive skin or for those looking for clean nontoxic skincare products.

Kayshaun is from Oakland and has been a resident of Modesto for 24 years. She has a background in the medical field with 20 years of experience and is a former nurse. Kayshaun has her BSM degree, is certified as a Lean Six Sigma Greenbelt and recently became a World Record Holder as of last year.

Kayshaun joined the Modesto Chamber of Commerce at the end of December in 2023 and has literally been engaged since day one. The day she signed up, she went to her first networking event with her daughter and gave out samples of her holistic skincare products.

As an active chamber member Kayshaun started going to multiple ribbon cutting ceremonies and chamber networking events, at least two to three times a month. She also noticed how one of the chamber ambassadors, Ramon was very helpful with getting her acquainted with other chamber members at every event she attended. Ramon was also very helpful in helping Kayshaun plan her own ribbon cutting ceremony.

Realizing how helpful and friendly the chamber ambassadors were, Kayshaun inquired about how to become one. She learned the first step was to be a Welcome Team member and basically do what she was already doing.

Such as attending other members ribbon cutting ceremonies, networking, attending chamber events and most importantly making new and potential members feel welcomed. As a natural introvert herself she knew without the welcome team and ambassadors, she would have had more of a difficult time adjusting to everything. Therefore, Kayshaun knew joining the Welcome Team was a perfect fit for her.

Kayshaun is all about networking, collaborating, building relationships and being on the Welcome Team will allow her to do this. She is very excited about her new role as a Welcome Team member and looking forward to becoming an ambassador. Kayshaun wants every new member and potential member to feel welcomed to the Modesto Chamber of Commerce, and make sure they’re utilizing all the benefits of being a member.

The2023ModestoNutsareinfullswingwith24winsand8losses.Theteamisinfirstplacein thesingle“A”leaguewith43homegamestogo.Withexcitementbuildingondreamsof repeatingourlastseason,wehaveplannedspecialeventsatthepark.

OurweekdayschedulebeginsonTuesdayswithTogetherTuesdayspresentedbyValleyFirst CreditUnion.Donate2clothingitems,2booksor2non-perishablefoodsandreceiveaFree ticket.SilverSluggersisourWednesdayeventpresentedbyHearingLifewherefans55years andoldercanenjoyWednesdaygamesfortherestoftheseasonforonly$45.00.Thursdays areourPupsandPintsnightspresentedbyBarkandMichelobUltra.Bringyourpuptothepark andenjoya16oz.regularsizeMichelobUltraDraftBeerfor1/2off!

JoinusinJuneforChildSafetyNightpresentedbyMIDwherewewillraiseawarenessonthe dangers,safetytips,andresourcesofchildsafetyandprevention.LosAlebrijesdeModesto LatinoNightwillfeatureCarrosLocospresentedbyVerizonWirelesswherefanswillbeableto seebothmodernandclassiccarsfromthearea.Fanswillalsogettoparticipateinastadium wideLoteria,aMexicanversiónofBingo.

OurIndependenceDaycelebrationisJuly3,2024presentedbyValleyFirstCreditUnion.We willhavetheonlyfireworkshowofferedinModesto!InAugust,wewillcelebratewithanEdgar MartinezBobbleheadGiveawaypresentedbyPortCityBarbers.In 1995,Martinezhita2run doubleintheAmericanLeagueDivision.Thatdoublehassincebeenreferredtoas“The Double”.WewillendAugustwithourLuchaLibreNightpresentedby805Cervezaandasilent Jerseyauction.InSeptemberwewillhaveourfinalFireworksshowoftheseason.Comeout andenjoymanyeveningsofbaseball,hotdogsandcheerourlocalChampionson!!

Toplanspecialeventsforyourcompany,birthdayparties,grouppackagesandticketpackages calltheModestoNutsat209-572-4487orgoon-lineto modestonuts.com

SeeyouatJohnThurmanField!

YOGURT MILL - SOFT SERVE FOR ALL! MEMbER SpOTLIGhT

By: Carly Young & Erika Esparza

Swirling since 1984, Yogurt Mill is the premier soft serve destination in California's Central Valley. Throughout the past 40 years, our passion to create the highestquality soft serve has only grown stronger. Providing our customers with a fresher, healthier alternative to satisfy their sweet tooth, leaving them feeling welcomed and happy, eager to return again and again.

Yogurt Mill’s award-winning soft serve can't be beat! Having been voted Modesto's favorite soft serve for over 20 years, with our latest awards including 2023's "Best Frozen Yogurt in the 209" by 209 Magazine and "Best Frozen Yogurt in Modesto" by the Modesto Bee.

Yogurt Mill is dedicated to fostering a sense of community through various initiatives. Actively participating in local events, sponsored community gatherings, and supported charitable causes. We proudly partner with Gallo Center for the Arts, Boys and Girls Club, Modesto Children's Museum, Stanislaus Animal Services Agency, and so many more! In 2023 alone, Yogurt Mill donated $175,000 back to the community!

To celebrate our commitment and 40 years of serving you, join us for our 40th birthday with a 40-cent soft serve special on June 23rd from 4 PM – 7 PM! We look forward to celebrating with you and continuing to make a positive impact together.

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Our partnership with HUB International has made it possible to offer our clients more than ever before. The combination of our local knowledge and expertise along with the resources of one of the nation’s premier insurance companies allows us to bring you creative and cost-effective solutions that can make a world of difference to you and your business. Call us today and find out what we can do for you.

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VISIONARY

Stanislaus County Fair Promises Family Fun

The 111th Stanislaus County Fair is set to open on July 5 for its 10 days and nights of arena events, entertainment, fair food, amusement rides and games and new and fan-favorite exhibits and attractions.

The 2024 Fair will feature 10-nights of free celebrity concerts included with Fair admission, a total of three stages of live entertainment, upwards of 30,000 local exhibits and over 1,750 animals.

The Fair’s mascot “Stanley” the horse will once again be welcoming visitors this year. The fair also will be bringing back the Free Till 3 Sundays, Kids Free Night and Senior day and a Military Day.

The Stanislaus County Fair has already confirmed a majority of the acts booked for the Variety Free Stage. Coming to the Fair are Fuel (July 6), The Commodores (July 8), 38 Special (July 10), Great White (July 12), All Time Low (July 13) and La Septima Banda (July 14). There are also two other stages that will have live entertainment every day.

The Foodmaxx Arena will showcase a variety of action-packed events including the tractor pulls (July 5-6), bloodless bullfights (July 7), destruction derby (July 8 and 12), dirt drags (July 9), monster trucks (July 10-11), ranch rodeo (July 13) and Hispanic rodeo (July 14).

“Many new exciting things are happening for the 2024 Stanislas County Fair,” the fair said in a news release. “We are excited to announce we will have all concession stands, carnival rides, concerts, exhibitions, and arena events, and more. The fair will also have their annual educational exhibits, along with continued efforts to provide cost-effective options for guests who attend next year’s Fair, such as Free ‘til 3 p.m. Sundays, Fair Savings Coupon Book, and new savings ideas for the entire family.”

Learn more about all of the bands, arena events and attractions planned for this year’s Fair at stancofair. com.

Digital Magic Boosting Modesto's Tourism and Hospitality with Smart Marketing

Written by Kathryn Kim Ramos, Sisbro Innovation Website and Digital Marketing Consultant

Digital marketing has revolutionized how businesses engage with their customers, and the tourism and hospitality industry is no exception. For a local community like Modesto, CA, leveraging digital marketing strategies can significantly boost tourism, attract visitors, and enhance the overall hospitality experience. This article explores how digital marketing can be vital in promoting Modesto's tourism and hospitality sector, driving economic growth, and fostering community pride.

Modesto, known for its charming downtown, agricultural richness, and vibrant cultural scene, has much to offer visitors. However, effectively communicating these attractions is crucial in a competitive tourism market. Digital marketing provides the tools to do this, reaching potential tourists both near and far.

Firstly, a well-designed, user-friendly website is essential for any tourism and hospitality entity in Modesto. A website should serve as a comprehensive guide to the area's offerings, from hotels and restaurants to local attractions and events. Incorporating search engine optimization (SEO) techniques ensures that the website ranks high in search engine results when potential visitors search for destinations or activities related to Modesto. This increased visibility can drive more traffic to the site, converting casual browsers into actual visitors.

Social media platforms like Facebook, Instagram, and X are powerful tools for engaging with potential tourists. Local businesses can create a compelling narrative that draws visitors in by sharing high-quality images, videos, and stories about Modesto's attractions. For instance, a vineyard in Modesto might post a video tour of its wine-making process, or a downtown café could share photos of its signature dishes. These posts can go viral, reaching a wider audience and enticing people to visit.

Email marketing is another effective strategy for the tourism and hospitality sector. Businesses can send regular newsletters highlighting upcoming events, special offers, and new attractions by collecting email addresses through website sign-ups or social media campaigns. Personalized emails can make potential visitors feel valued and encourage them to choose Modesto for their next trip.

Digital marketing also offers the advantage of targeted advertising. Through platforms like Google Ads and Facebook Ads, businesses can create highly targeted campaigns that reach specific demographics. For example, a hotel in Modesto could target ads to people who have shown interest in wine tours or cultural festivals, increasing the likelihood of attracting visitors with a genuine interest in what the area offers. In fact, a recent campaign by a local hotel that targeted wine enthusiasts saw a 30% increase in bookings for their wine tour packages.

Moreover, online reviews and reputation management are critical in tourism and hospitality. Encouraging satisfied visitors to leave positive reviews on platforms like TripAdvisor, Yelp, and Google My Business can significantly enhance a business's reputation. Responding to positive and negative reviews in a timely matter shows potential visitors that local businesses in Modesto care about their customers' experiences and are committed to providing excellent service.

In conclusion, digital marketing is a powerful tool for boosting tourism and hospitality in Modesto, CA. Local businesses can attract more visitors and foster economic growth by creating an engaging online presence, utilizing social media, employing targeted advertising, and managing online reviews. As more travelers rely on digital channels to plan their trips, investing in digital marketing strategies will be essential for Modesto to stand out as a must-visit destination.

To enhance your company's online presence, whether it's creating a new website, updating an existing one, needing assistance with Online Reputation Management or seeking a virtual assistant for social media posting or phone support, visit www. sisbroinnovation.com. You can also contact Sisbro Innovation directly at (800) 291-9102 for further assistance or call Kathryn Ramos directly to schedule a FREE consultation at (719) 237-9155.

TRAVEL. Powering the Economy. Connecting America.

• Travel and Tourism plays a critical role in powering our nation’s economy, communities and connections.

• Travel is a $2.8 trillion industry that supports nearly 15 million American jobs while fueling other important industries like manufacturing, health care and agriculture— all which depend on travel to generate business, spur innovation and support education.

• The travel industry is essential to America’s success—it is an economic powerhouse that unites people, benefits society and is paramount to the United States’ global competitiveness.

• Travel is essential to every state and countless destinations across the nation, just like here in Stanislaus County.

Travel is an industry that powers our economy and connects our country.

• The travel industry powers the economy, connects our people, creates quality job opportunities and supports our communities.

Some businesses are content to have no other online presence than a Facebook page, and never think of how that looks to customers. While Facebook is a wonderful complement to a company website, it is by no means a realistic replacement. And not everybody has a Facebook account anymore. Let us help you build your new website. Visit us at 209multimedia.com/webdesign to get started.