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YOUR COMPLIMENTARY COPY

APRIL 2018 ISSUE 57

8

TH YEAR

EXCLUSIVE INTERVIEW

Nihat Zeybekci, Minister of Economy, shared the current state of Turkish economy with Turkish Perspective.

ECONOMY BUSINESS FOREIGN TRADE ANALYSIS

The Turkish Perspective

Contents 05 FIRST

24 COVER

05 | Another Megaproject: Çanakkale 1915 Bridge 06 | Digital Ad Investments Rise in Turkey 07 | Opportunity to Realize 5G in Telecom Field’ 09 | Need To See More Women In Energy 10 | $6.2B for power generation in 2017

S I E G N A H C EHORIZON

H T N O

07 17 BRIEFING 17 | PUSHING TURKISH INFLUNCE IN AFRICA

50 INDEPTH

50

50 | TURKEY: KEY MEMBER OF INTERNATIONAL ORGANIZTIONS

President H.E. Recep Tayyip (UGRþDQ SDLG D oYH GD\ RIoFLDO visit to four African countries to discuss regional and global developments, bilateral relations and cooperation.

The Turkish government’s set of concrete objectives covering various aspects of governance will not only raise the standards of peace and prosperity at home but will also reinforce Turkey’s

22 | MAJOR DRIVE OF THE ECONOMY

57 BRANDS

One of the driving forces of the Turkish economy, the automotive VHFWRU V H[SRUWV KLW DQ DOO WLPH high on a monthly basis in February, as sales soared by 26 percent, reaching $2.8 billion.

24 | RISING ATA SOLID PACE The sale of higher quality and YDOXH DGGHG VWHHO SURGXFWV KDG OHG to the rise in exports in terms of value and volume.

26 | CONTINUE TO GROW WITHOUT HESITATION Turkey’s olive and olive oil H[SRUWV LQ WKH oUVW WZR PRQWKV of this year reached $121.7 million with a 125.3 percent

contributions to her neighborhood and indeed the world.

57| NEW DESTINATION FOR HAULAGE INDUSTRY

32

growth over the same period of 2017, according to the Turkish ([SRUWHUV $VVHPEO\ 7ü0

27 | THOUSANDS OF ENTREPRENEURS MEET IN Ä°STANBUL

The Global Entrepreneurship Congress, will be held in Istanbul RQ $SULO ZLOO IHDWXUH numerous parallel tracks and networking platforms for sharing and inspiration, learning and exploration and aligning and UHpHFWLRQ

Anadolu Isuzu is tapping into defense industry work where it is entering into a partnership with the Czech Tatra Group for the manufacture in Turkey of special logistic trucks from 8x8 to 20x20.

62 AGENDA FAIRS, EXHIBITIONS, SUMMITS, MEETINGS IN THE NEXT MONTH

63 FIGURES THE BASIC INDICATORS OF TURKEY IN THE FEBRUARY 2018

1

2 Online

Online

MANAGEMENT

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GRAPHIC DESIGNER UMUT DURUTUNA 7

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ECONOMY BUSINESS FOREIGN TRADE ANALYSIS

BRIEFING The Only Thing We Need: Innovation

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IN DEPTH Invest in France

TURKISH EXPORTERS:

BBRIEFING Soda Ash: The L Largest Producer in Europe IN DEPTH Turkey: Global Player in Defense

BRANDS Arzum: A 50-Year Brand In Household Electrical Appliances

ECONOMY BUSINESS FOREIGN TRADE ANALYSIS

OF RISK PSROTRY MEETING AND EXCEEDING INTERNATIONAL QUALITY AND SAFETY STANDARDS, TODAY’S TURKISH AUTOMOTIVE INDUSTRY IS HIGHLY EFFICIENT AND COMPETITIVE THANKS TO VALUE-ADDED PRODUCTION.

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Breakthrough Year of Exports

IN DEPTH The Country of Northern Lights: Finland

DECEMBER 2017 ISSUE 53

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TURKEY RISES THE HOPES OF THE REGION AND SHAPES A CONCEPT THE SOCIETY INTERNALIZES MORE AND MORE DAY BY DAY.

JANUARY 2018 ISSUE 54

BRIEFING Export Week 2017:

BRANDS %H\RĂžOX *D]R]X Taste From The Past

BRANDS Pharmactive: Begun to Export to European Countries

NOVEMBER 2017 ISSUE 52

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IN DEPTH Brand Country in Sport Organizations: Turkey

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ECONOMY BUSINESS FOREIGN TRADE ANALYSIS

THE YEAR OF

RECORDS

We’re grateful IRU \RXU FRQĆ?GHQFH

More than a magazine, the Turkish Perspective will now be more interactive and responsive, as expected from Turkey’s main voice for international audience.

info@theturkishperspective.com

Turkey has a “breakthrough yearâ€? in 2017 and gained the conďŹ dence of all world.

TURKEY IS READY FOR THE YEAR OF RECORDS AFTER THE BREAKTHROUGH YEAR, 2017.

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APRIL 2018 ISSUE 57

The Turkish Perspective

Editorial MEHMET BĂœYĂœKEKŞİ PRESIDENT (TIM)

ENTREPRENEURSHIP FOR STRONG EXPORT PERFORMANCE

It will be much easier for entrepreneurs to reach the marketplace closely, to develop their businesses and ideas, to grow and to acquire new customers.

I

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3

The Turkish Perspective Content: Digital Ad Investments Rise in Turkey P06 More Russian Tourists in 2018 P07 Invest in Belgrade P08 Need to See More Women in Energy P09 Another Win by Putin P10 World Championship in Mardin P11 Editor: Ramazan Güzyurdu

First

ECONOMY, DEFENSE, TOURISM, TECHNOLOGY, CULTURE, DIPLOMACY, BUSINESS, ENERGY, POLITICS, ECONOMY...

Turkey has been working to build giant infrastructure projects across the country to [hhlm ^\hghfb\ `khpma'

TURKEY

7th project to connect Europe, Asia:

ÇANAKKALE 1915 BRIDGE

Another megaproject, Çanakkale 1915 Bridge, which will connect Asia and Europe for the seventh time and assume the title of the world’s longest suspension bridge, will be operational bg +)++% Ik^lb]^gm >k]húZg lZb]' AT S PEAKING the ceremony in

Çanakkale’s Lapseki region on the Anatolian side of the city, 3UHVLGHQW (UGRþDQ announced that the mega-scale project will be completed and ready for service on 18 March 1922, some 18 months earlier than the initial date in the contract.

The president recalled that the contract of the project noted the date to be 2023, but the president said, the negotiations ended up with the resolve to complete project at an earlier date.

He further stated that Turkey continues to carry out mega projects like the

Marmaray, Yavuz Sultan Selim and Osmangazi Bridges, the Eurasian Tunnel and Çanakkale 1915 Bridge.

Prime Minister < OG U P KLJKOLJKWHG Turkey’s position in the world for carrying out mega-scale projects in his speech at the ceremony. “Over the last 10 years, the

2.8 46 9

$

TOTAL COST OF THE BRIDEGE

METERS OF PLATFORM WIDTH

METER CONNECTION INLETS

world has seen the accomplishment of 10 mega projects and Turkey has carried out six of these 10 projects,” he said, referring to Istanbul New Airport, the Osmangazi and Yavuz Sultan Selim Bridges, the Eurasian Tunnel, the Marmaray, DQG ü]PLU ,VWDQEXO Highway.

5

6

First

ECONOMY

OECD LIFTS TURKEY’S GDP GROWTH ESTIMATE OECD has revised up its estimate for Turkey’s economic growth in its global economic hnmehhd' In the interim OECD Economic Outlook, which was released on March 13, Turkey is estimated to have grown at 6.9 percent in 2017. In the organization’s previous report in November 2017, Turkey’s economic growth was estimated to exceed 6 percent in 2017, GULYHQ E\ VWURQJ oVFDO stimulus and an export market recovery.

Turkey’s GDP is expected to rise by 5.3 percent for 2018 and 5.1 percent for 2019, from 4.9 percent and 4.7 percent respectively.

“Growth in Turkey is projected to moderate from the exceptionally rapid pace seen in 2017 as government stimulus measures fade, but could remain at around 5 percent over 2018-19 given strong labour force growth and improved external demand,” the OECD stated.

In November 2017, the OECD predicted an increase of 3.6 percent for 2017 and 2019, and a rise of 3.7 percent for 2018.

APRIL 2018 ISSUE 57

ECONOMY

DEFENSE

Digital Ad Investments Rise in Turkey

PARTNERSHIP AGREEMENT FOR TECH

=b`bmZe Z]o^kmbl^f^gm bgo^lmf^gml khl^ *.'. i^k\^gm year-on-year in 2017, the Interactive Advertising ;nk^Zn !B:;" Mnkd^r Zgghng\^]'

Leading Turkish defense contractor Aselsan and Qatari military m^\a Ökf ;ZksZg Holding signed a partnership Z`k^^f^gm'

N

EARLY 2.2 BILLION Turkish

liras ($593 million) of digital ad investments were made in the country last year, according to a statement for IAB Turkey.

Display advertising investments also rose 16 percent annually to stand over TL 1.2 billion ($337 million) in 2017, the statement read.

Advertising based on display or click received the largest investments with TL 879.7 million ($241 million) last year.

Video advertising investments surged by 50 percent during the same period and reached almost TL 270 million ($74 million).

The statement added that the amount of advertising through e-mail shrunk to TL 5.2 million — while in-game ads (IGA) grew to TL 13 million.

Some 76 percent of social media ads — $93 million — were viewed on mobile devices, according to IAB Turkey.

Mahmut Kursun, IAB Turkey’s Chairman, said digital ad investment contributes VLJQLoFDQWO\ WR WKH FRXQWU\ V JURVV domestic product.

“When this contribution is considered, the sector’s growth of 15.5 percent plays an important role for Turkish economy,” Kursun said.

SIGNIFICANT INVESTMENTS FOR THE COUNTRY Digital ad investments were made in the country last year are continuing to rise, according to a statement for IAB Turkey.

15.5% INCREASE IN DIGITAL AD INVESTMENTS IN 2017

593

74

$

$

MILLION TOTAL INVESTMENT IN 2017

MILLION VIDEO ADVERTISING INVESTMENTS

The partnership deal -- “BARQ,” meaning lightning in Arabic -- is particularly aimed at producing Aselsan’s “Stabilized Advanced Remote Weapon System” and electrooptical reconnaissance and surveillance systems.

The deal was signed

by Aselsan and Barzan Holding directors on the sidelines of the Doha International Maritime Defense Exhibition and Conference (DIMDEX 2018).

Barzan also signed with Turkey’s Defense Industry Undersecretariat a memorandum of understanding to explore opportunities for cooperation, said Undersecretary Ismail Demir.

The Turkish Perspective

TOURISM

TECHNOLOGY

Opportunity to Realize 5G in Telecom Fieldâ&#x20AC;&#x2122; Turkey has a great opportunity to build 5G system and eZm^lm m^\agheh`b^l bg ma^ m^e^\hffngb\Zmbhg Ă&#x2013;^e]% ma^ \ab^_ ^q^\nmbo^ h_Ă&#x2013;\^k h_ ma^ HG? lZb]'

CULTURE

MELBOURNE MEETS TURKEYâ&#x20AC;&#x2122;S RICH CULTURE

MORE RUSSIAN TOURISTS IN 2018 Culture and Tourism Fbgblm^k GnfZg DnkmnefnĂ˝ f^^ml tour operators in Fhl\hp' Turkey will host more than six million Russian tourists in 2018, according to Culture and Tourism Minister Numan .XUWXOPXĂť â&#x20AC;&#x153;It seems that the number of tourists coming from Russia will exceed the six million oJXUH LQ ZKHQ ZH look at the early booking oJXUHV RI WKH WRXU operators that dominate the Russian market,â&#x20AC;? .XUWXOPXĂť WROG â&#x20AC;&#x153;Recently, a very serious political crisis was experienced (between Turkey and 5XVVLD y .XUWXOPXĂť said, but added there was no alienation between the people of both countries.â&#x20AC;&#x153;The most concrete example of this is the 2017 WRXULVW oJXUHV y KH VDLG 4.7 million Russian tourists visited Turkey in 2017.

A

LMOST EVERY TELECOM

operator bring tremendous service to society while the communication sector is one of WKH oHOGV ZKLFK QHHGV ELJJHVW infrastructure investments,â&#x20AC;? Guru Parulkar said. â&#x20AC;&#x153;We are trying to move it further, so we can do faster innovation on this infrastructure,â&#x20AC;? he said. â&#x20AC;&#x153;We think that communication infrastructure has gone quite far but still there is a long way to go. â&#x20AC;&#x153;More opportunities are coming up with Internet of Things (IoT), Virtual Reality (VR), Augmented Reality (AR), connected cars... There are so many new technologies requiring better networks,â&#x20AC;? Parulkar said.

Parulkar stated that it is not economically viable to build communication infrastructure in rural areas with current traditional ways while the open source materials allow establishing such networks at very different type of investment -- much more cost-effective.

Pointing the Turkish governmentâ&#x20AC;&#x2122;s efforts to expand universal service network to bring communication infrastructure into the countryâ&#x20AC;&#x2122;s rural areas, he noted that a protocol was signed between the ONF and the Turkish government to test latest telecommunication technologies during the Mobile World Congress in Barcelona this week.

â&#x20AC;&#x2DC;WORLD LEADER IN 5Gâ&#x20AC;&#x2122;

Noting that not many telecom operators are willing to deploy such disruptive or very programmable technologies based on open sources, he said: â&#x20AC;&#x153;If Turk Telekom can indeed deploy the technology coming out of our labs this year, the company would be a world leader in 5G.â&#x20AC;? â&#x20AC;&#x153;Turk Telekom wants to change something and bring disruptive technology into their network,â&#x20AC;? he said, adding: â&#x20AC;&#x153;Their approach is YHU\ VXSSRUWLQJ DV WKHLU TXDOLoHG software engineers are actively participating and contributing to the ongoing projects.â&#x20AC;?

Turkish festival at Queen Victoria Market offers oblbmhkl ]Zssebg` array of Turkish handicrafts, music and \nblbg^' Organized by the Moreland Turkish Association, the festival is held at the Queen Victoria Market, one of the busiest spots in the coastal city.

The colorful festival gives visitors a sampling of Turkish culture through a dazzling array of Turkish handicrafts, music, and cuisine.

Visitors can get a taste of Turkeyâ&#x20AC;&#x2122;s rich cuisine, including Turkish delight and gozleme while enjoying a cup of Turkish coffee or tea.

The festival attracted countless people from various cultural and ethnic backgrounds, while musicians from the Turkish Republic of Northern Cyprus performed Anatolian and Cypriot folk songs.

7

8

First

BUSINESS

ENERGY

INVEST IN BELGRADE

Turkish companies have turned Belgrade into a base for ^Zlb^k Z\\^ll mh ma^ >nkhi^Zg fZkd^m'

T

DIPLOMACY

STRATEGIC MEETING IN MOSCOW ?hk^b`g Fbgblm^k F^oeÂ&#x2014;m zZonĂ˝hĂşen arrived in Moscow mh Zmm^g] ma^ /ma Turkish-Russian Joint Strategic Planning Group F^^mbg`' The meeting will be held under the co-chairmanship of ÂŽDYXĂťRĂžOX DQG KLV Russian counterpart Sergey Lavrov.

According to the statement released

by Foreign Ministry, ÂŽDYĂťRĂžOX V WZR GD\ program will also lay the groundwork for the High Level Cooperation Council (HLCC)., which will be held in Turkey this year.

During his visit, ÂŽDYXĂťRĂžOX ZLOO DOVR pay a visit to Moscow International Travel & Tourism Exhibition (MITT), deliver a speech on Turkish foreign policy at the Moscow State Institute of International Relations (MGIMO), and meet with chief editors of prominent Russian media outlets.

APRIL 2018 ISSUE 57

he number of Turkish companies investing in Serbiaâ&#x20AC;&#x2122;s capital Belgrade for easier access to the European market increases daily. Some 10 companies from textile and 10 companies from medium-to-large end of the automotive sector have reportedly invested in the city. The total Turkish investment has reached $100 million.

Many companies that are attracted to incentives are also preparing for new investments.

Turkish companies are aiming to get closer to the European market through Serbiaâ&#x20AC;&#x2122;s capital Belgrade.

For companies that want to reduce their logistics costs and time and increase their capacity, Serbiaâ&#x20AC;&#x2122;s favorable incentive system, high training power and lower minimum wage increase the attractiveness.

According to the information provided by Turkeyâ&#x20AC;&#x2122;s Ambassador

to Belgrade Tanju Bilgiç, Turkey has invested around $100 million in the region. Stating that Serbia has given incentives to investors, Bilgiç said it is a center of attraction for Turks with easy access. â&#x20AC;&#x153;In textiles, there are about 10 large oUPV $ IDFWRU\ ZLOO VRRQ EH RSHQHG providing employment for 1,000 people. Serbia and Turkeyâ&#x20AC;&#x2122;s images are mutually evolving in positive directions,â&#x20AC;? he added.With regard to the interest of Turkish companies in Serbia, Istanbul Ready-Made Garmentâ&#x20AC;&#x2122;s Exportersâ&#x20AC;&#x2122; Association &KDLUPDQ +LNPHW 7DQUÂ&#x201C;YHUGL said the incentive system and low minimum wage cause Turkish companies to prefer Belgrade.

7DQUÂ&#x201C;YHUGL VDLG LQ 6HUELD D Turkish company employs 600 people in the automotive sector as well as well-known medium and large-scale companies in the textile sector.

BUSINESS

Second in Global Carpet Exports Mnkd^r ^Zkg^] ho^k *)'/ [beebhg bg \Zki^m ^qihkml ho^k Z Ă&#x2013;o^&r^Zk i^kbh]% [^mp^^g +)*, Zg] +)*0'

A

ccording to International Trade Center (ITC), Turkey was second only to China in global carpet exports. Having achieved exports worth $2.2 billion in 2013, Turkish carpet exports hit $2.3 billion in 2014, $2 billion in 2015, $1.9 billion in 2016 and $2.2 billion

in 2017, reaching a total of $10.6 billion RYHU oYH \HDUV Saudi Arabia was the top buyer of Turkish carpets with imports worth $1.7 billion.

It was followed by the United States of America with $1.6 billion, Iraq with $861 million and Germany with $584 million.

TURKEY-BRAZIL

ENERGY INVESTMENTS

The potential for bilateral energy expansion between Turkey and Brazil is evident with projections of $440 million in investments in energy infrastructure by 2026, Brazilian Ambassador to Turkey Eduardo Riccardo Gradilone Neto has said.

Neto said trade relations between Brazil and Turkey have witnessed a rebound from $1.8 billion in 2016 to $2.2 billion in 2017. â&#x20AC;&#x153;This result is attributed to the improved economic performance of both countries in 2018,â&#x20AC;? he added.

Energy sector cooperation is one of the areas that the economic and trade promotion sectors of the Brazilian Embassy are closely following, Neto stressed, adding that this is also a topic on the agenda of the Turkish-Brazilian Economic Cooperation Commission that meets periodically to identify trade and cooperation opportunities between the two countries.

Neto said the oil and gas sector is expected to absorb 71.4 percent of the $440 million total, 26.2 percent is anticipated for the generation and transmission of electricity, and the supply of biofuels is set to increase by 2.4 percent.

The Turkish Perspective

ENERGY

NEED TO SEE MORE WOMEN IN ENERGY

The public and private sectorâ&#x20AC;&#x2122;s efforts to recruit and encourage the recruitment of fhk^ phf^g bg ma^ ^g^k`r l^\mhk \nefbgZm^] bg Zg ZpZk]l \^k^fhgr hk`Zgbs^] [r ma^ >g^k`r Zg] GZmnkZe K^lhnk\^l Fbgblmkr'

E

NERGY AND NATURAL RESOURCES

Ministry PDUNHG D oUVW RI LWV NLQG HYHQW on March 6. Organized by the ministry under WKH DXVSLFHV RI oUVW ODG\ (PLQH (UGRĂžDQ WKH Women Empowering Turkey event honored women who work in the countryâ&#x20AC;&#x2122;s energy industry either as a scholar or professional and have made difference with invaluable contributions to the sector vital for the Turkish economy. The accomplished women in the energy, which is generally considered a maledominated area in Turkey, were awarded at the event to encouraging more women to take bigger roles in the industry.

Energy is thought of as a male-dominated sector and the gender gap in the sector was elaborated in a number of studies. Yet the increasing awareness of womenâ&#x20AC;&#x2122;s role in development and growth and more successful role models in the sector has led to a different turn in Turkeyâ&#x20AC;&#x2122;s energy industry. The change was honored with the Energy and Natural Resources Ministryâ&#x20AC;&#x2122;s awards ceremony - a powerful indicator of the public sector and governmentâ&#x20AC;&#x2122;s support for encouraging women in the industry. The ceremony was attended by oUVW ODG\ (UGRĂžDQ PLQLVWHUV SDUOLDPHQWDULDQV FHOHEULWLHV EXVLQHVV oJXUHV DQG WKH SUHVV

Environment, energy and womenâ&#x20AC;&#x2122;s rights will be the most important topics of ma^ g^qm \^gmnkr'

The ministry will cooperate with the private sector to recruit more women in the energy industry.

â&#x20AC;&#x153;A democracy struggle that excludes woman is doomed to fail. I see here today many a great woman who struggles DJDLQVW GLIoFXOWLHV 7KH presence of women is of the utmost importance particularly for maledominated sectors.

You have courageously proven your power in jobs women are deemed incapable of doing.

You have empowered 7XUNH\ y (UGRĂžDQ VDLG LQ her address.

7KH oUVW ODG\ emphasized that societies that exclude women from different areas of life cannot develop. She also said that environment, energy and womenâ&#x20AC;&#x2122;s rights will be the most important topics of the next century. Therefore,

she said, societies that are able to mobilize womenâ&#x20AC;&#x2122;s power will prosper. â&#x20AC;&#x153;When it comes to environmental and energy issues, ZKLFK VRPHWLPHV oQG WKHPVHOYHV LQ FRQpLFW role of women becomes more important. A greater role of women in energy will ensure more sensitivity to environmental issues as women who are awarded tonight have proven,â&#x20AC;?

(UGRĂžDQ VDLG FLWLQJ the women awarded at the ceremony for their contributions to environmental studies that increased sustainability and reduced the environmental impact of energy operations.

Speaking at the award ceremony, Energy and Natural Resources Minister Berat Albayrak pledged that the ministry will cooperate with the private sector to recruit more women in the energy industry.

Explaining that the number of women working in the industry has not reached the desired level, Albayrak said: â&#x20AC;&#x153;I would like to call on all women, particularly those who have recently started their careers or are planning their careers.

We need your input in energy and mining.

As the minister of energy and natural resources, I pledge that we will make positive discrimination for you in energy recruitments.â&#x20AC;?

9

10

First

POLITICS

ENERGY

$6.2B for power generation in 2017

ANOTHER WIN

BY PUTIN Russian President Vladimir Putin won a landslide re-election victory, extending his rule for Zghma^k lbq r^Zkl' Putinâ&#x20AC;&#x2122;s victory will take his political dominance of Russia to nearly a quarter of a century, until 2024, by which time he will be 71.

Only Soviet dictator Josef Stalin ruled for longer in Russia. Putin has promised to use his new term to beef up Russiaâ&#x20AC;&#x2122;s defences against the West and to raise living standards.

In a widely expected outcome, the Central Election Commission, with just over 70 percent of the votes counted, announced that Putin, who has dominated the political landscape for the last 18 years, had won 76.69 percent of the vote.

In a victory speech, Putin told a cheering crowd he interpreted the win as a vote of FRQoGHQFH LQ ZKDW KH had achieved in tough conditions.

AID

Turkey saw power generation plants with 5,840 megawatts (MW) of capacity being taken into operation last year with an investment of ZiikhqbfZm^er /'+ [beebhg'

T

URKEYâ&#x20AC;&#x2122;S INSTALLED

capacity in electricity increased to a total of 85,200 MW as of the end of last year, the data said.

The biggest investment last year was made in natural gas and coal power plants. Natural gas combined cycle power plants with a power generation capacity of 2,621 MW were installed in one year. The investment amount of these plants was approximately $2.23 billion. An investment of $1.56 billion was also made in 320-MW capacity imported coal power plants that also

commenced generating power in the same period. Last year, a total of 1,821 MW of renewable energy capacity started operating.

With an investment of $900 million, wind power plants with a capacity of 746.3 MW were taken into operation in the same period.

In addition, around $1.1 billion was invested in hydroelectric power plants with a capacity of 736.9 MW. The investment for geothermal, biomass, waste heat and solar power plants with approximately 338 MW of installed power reached $332 million.

MORE INVESTMENT MORE ENERGY The biggest investment last year was made in natural gas and coal power plants .

6.2 85,200 $900

$ APRIL 2018 ISSUE 57

BILLION

MEGAWATTS

MILLION

TOTAL INVESTMENT IN 2017

TURKEYâ&#x20AC;&#x2122;S TOTAL INSTALLED CAPACITY IN ELECTRICITY

INVESTMENT FOR WIND POWER PLANTS

BECOMING â&#x20AC;&#x2DC;MORE EFFECTIVEâ&#x20AC;&#x2122; The Turkish Red Crescent is fh]^kgbsbg` bml internal structure in order to make it more effective, the head of the aid body Kerem DĂ­gĂ­d mhe]' He added the Turkish Red Crescent was transforming all its processes into a more â&#x20AC;&#x153;transparentâ&#x20AC;? and â&#x20AC;&#x153;accountableâ&#x20AC;? model. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re going through a process of change management and development within the institution. We aim to adapt ourselves to todayâ&#x20AC;&#x2122;s conditions and needs, and future trends to reach our ODWHVW YLVLRQ y VDLG .Â&#x201C;QÂ&#x201C;N Thursday in the capital Ankara.

The Turkish Red Crescent is working on technology to more transparently share with the public the work it does and the support it requires. â&#x20AC;&#x153;Hopefully, in the near future we will say: â&#x20AC;&#x2DC;If you donate money to the Red Crescent, you can instantly follow your donation with a tracking code ticket weâ&#x20AC;&#x2122;ll provide you,â&#x20AC;&#x2122;â&#x20AC;? he said. .Â&#x201C;QÂ&#x201C;N DGGHG WKDW the Red Crescent will be even more proactive with the new system in national and international humanitarian affairs.

The Turkish Perspective

TOURISM

WORLD CHAMPIONSHIP IN MARDIN The world championship of freerunning and parkour, one of the worldâ&#x20AC;&#x2122;s fastest growing sports branches, will be held bg Mnkd^rĂ?l lhnma^Zlm^kg FZk]bg ikhobg\^ mabl r^Zk'

EXPORT

ECONOMY

$66M FROM BOTTLED SPRING WATER

FINANCE TO MEGA RAIL PROJECT

Turkey earned //'1 fbeebhg [r exporting bottled spring water to a total of 100 \hngmkb^l bg +)*0'

The Turkish Treasury and the European Investment Bank have signed a loan agreement mh Ă&#x2013;gZg\^ Zg ongoing mega rail ikhc^\m'

According to data collected from the 8OXGDĂž ([SRUWHUV Association, most of the water resources were treated in the Marmara region in the northwestern provinces of Bursa and Sakarya.

The bottled spring water exports increased by 5 percent in tonnage terms and by 4 percent in value, compared to the 2016. Last year, 429,619 tons of spring water was exported.

Among the countries Turkey exported, WKH 8 . UDQNHG oUVW 108,824 tons of water which was worth $12 million, according to the association.

Germany ranked second by importing 86,553 tons of water worth $14.6 million.

Turkeyâ&#x20AC;&#x2122;s export to Germany increased 37 percent in 2017 compared to the previous year.

M

ore than 1 billion people are expected to watch the event live on 100 channels worldwide.

The adrenaline junkies who jump from building to building have recently started attracting attention. The event, known as freerunning and parkour, is the fastest growing sporting event in the world. The event, held every year on the Greek island of Santorini, will be hosted in Mardin this year.

Some 25 freerunners from around the world will participate in the championship to be held in May. Particularly, Middle Eastern youth have shown great interest in the event, which is expected to welcome 60 freerunners from the region at the world championship level.

The advertising equivalent of the event, which will be shown on 100 channels worldwide, is expected to reach 3 billion euros.

6HOLP .DPDKOÂ&#x201C; WKH FKDLUPDQ of Casa Productions, which brought the event to Turkey with the support of the Ministry of

Tourism, said the championship ZLOO PDNH D VLJQLoFDQW contribution to the recognition of Mardin worldwide. .DPDKOÂ&#x201C; QRWHG WKDW IUHHUXQQLQJ and parkour, one of the fastest growing sports branches in the world, is especially common among young people in the Middle East.

Underlining that the event will be watched by close to 1 billion SHRSOH DURXQG WKH ZRUOG .DPDKOÂ&#x201C; stressed that this project will make a serious contribution to the sport. â&#x20AC;&#x153;In the world, the period of promotion via classical advertising is now over. It has been replaced by international events,â&#x20AC;? he said. â&#x20AC;&#x153;Therefore, the prospect of such projects is increasing. While you spend billions of liras on an ad, you spend millions of dollars on such projects and provide billions of liras of advertising equivalent.â&#x20AC;?

Indicating that sports tourism has exceeded 100 billion euros worldwide, he said Turkey receives a share of 0.5 percent from this market.

â&#x20AC;&#x153;The loan will be utilized to meet the DGGLWLRQDO oQDQFLQJ requirements of the Marmaray Project, which is implemented by the General Directorate of Infrastructure Investments,â&#x20AC;? the Undersecretariat of Treasury stated.

The loan will be used for partial oQDQFLQJ RI D VXE project of suburban line improvements and electromechanical systems within the Marmaray Project. The oUVW OHJ RI WKH SURMHFW a 13.6-kilometer-long tunnel built 60 meters below the sea level, was launched on Oct. 29, 2013, as a part of the 90th anniversary celebrations for the founding of the Republic of Turkey.

11

12

Exclusive Interview / Nihat Zeybekci

APRIL 2018 ISSUE 57

The Turkish Perspective

â&#x20AC;&#x153; I BELIEVE WE WILL EASILY REACH AND EVEN SURPASS OUR GOALSâ&#x20AC;?

Minister of Economy Nihat Zeybekci:

In 2018, Ministry of Economy will continue pursuing an active trade policy in order to increase our exports and to strengthen Turkeyâ&#x20AC;&#x2122;s integration to the global economy.

With the â&#x20AC;&#x153;Turkish Exports Strategy for 2023â&#x20AC;? was initiated by the Ministry of Economy and Turkish Exporters Assembly, it is planned to improve 7XUNH\ V FRPSHWLWLYHQHVV LQ WKH ZRUOG PDUNHWV WR UHDFK D PRUH pH[LEOH production capacity and provide more support for exporters. In this sense, we had an exclusive interview with Nihat Zeybekci, Minister of Economy, on current state of economy and objectives for coming year.

How would you describe the current state of economic relations between Turkey and the United States and what policies can be enacted to enable further bilateral investment?

Economic relations between Turkey and the US has always been quite VDWLVIDFWRU\ %RWK FRXQWULHV RIIHU HDFK RWKHU PDQ\ SRWHQWLDO EHQHoWV LQ trade and investments. Our trade volume has doubled over the last ten years and exceeded 20 billion dollars.

Besides trade, obviously investments is a major aspect of our economic ties.

Being a very dynamic economy at the heart of Eurasia, Turkey offers many RSSRUWXQLWLHV IRU 86 FRPSDQLHV :H FDQ VHH WKDW WKLV LV UHpHFWHG WR oJXUHV US is currently the second biggest investor in Turkey.

13

14 Exclusive Interview / Nihat Zeybekci

While there are many great opportunities and a satisfactory level of economic partnership between the two countries, we face a risk that such close economic ties may be overshadowed to a certain degree, by protectionist measures. An overall inclination by the US Administration to resort to such measures towards all countries is what makes us point to these risks.

Especially with respect to iron and steel products, Turkey is already facing protectionism by the US in the form of anti-dumping or countervailing duty measures. Therefore, we donâ&#x20AC;&#x2122;t want to be subjected to any more measure that would harm trade between the two countries.

Aside from these, there are several cooperation platforms between Turkey and US that are being operated quite effectively such as the Trade and the Investment Council; Framework for Strategic Economic and Commercial Cooperation Mechanism and the Economic Partnership Commission. We also have very effective private sector organizations that support economic ties between the two countries.

Utilizing such platforms, I hope and believe that private sector representatives from both countries will continue to bolster our economic relations by realizing more bilateral trade and investments.

What are some of the Ministryâ&#x20AC;&#x2122;s primary development goals on relations between Russia and Turkey?

Trade and economic relations between Turkey and the Russian Federation have recovered greatly in 2017. &RPSDUHG WR oJXUHV APRIL 2018 ISSUE 57

â&#x20AC;&#x153;Our policies, strategies as well as our supports and the trade and buyers missions we are organizing are all designed in a way to reinforce this strategy.â&#x20AC;?

Turkeyâ&#x20AC;&#x2122;s exports to Russia increased by 57.8% and were recorded as 2.7 billion dollars; while Turkeyâ&#x20AC;&#x2122;s import from Russia increased by 28.7%.

In 2018, the positive trend is continuing.

Our primary goal in Turkish-Russian trade and economic relations is to keep this positive trend and to investigate more cooperation areas between the two countries. To achieve this goal, we are attaching high importance to our bilateral cooperation mechanisms such as Turkish-Russian High Level Cooperation Council and Turkish-Russian Joint Economic Commission (JEC).

We held 15th Turkish-Russian JEC Meeting in Kazan on 19-21 October 2017. Moreover, we created seven different sub-working groups under JEC Mechanism to increase the collaboration in different sectors from both countries.

We have also been continuing the negotiations of Trade in Services and Investment Agreement and we DUH HDJHU WR oQDOL]H LW DV VRRQ as possible.

Another priority for us is resolving the visa problem for Turkish citizens in their visits to Russian Federation.

In this regard, re-entry into force of the Visa Exemption Agreement of 2010 between

Z[YH[LN` OHZ H SVUN [LYT WLYZWLJ[P]L [V ZOPM[ WYVK\J[PVU MYVT YLSH[P]LS` SV^ [LJOUVSVN` ZLJ[VYZ [V OPNO ]HS\L HKKLK HYLHZ HUK HJOPL]L UL^ PU]LZ[TLU[Z PU OPNO [LJO ZLJ[VYZ

the two countries is our primary target.

Last but not the least, removal of restrictions by the Russian Federation against Turkish agricultural products in all entirety is also one of our expectations. Currently there are limitations regarding the number of companies that can export tomatoes to Russia from Turkey.

Both countries have traditionally had a deep collaboration in trade, investments and especially in contracting services. Our ultimate goal should be to sustain our natural economic relations and seek ways to enhance it to much higher levels. To this end, we will continue to cooperate closely with our Russian counterparts as well as to utilize every cooperation platform effectively with the participation of private sector from both sides.

Job creation in some sectors has slowed down recently.

Which sectors are you prioritizing for development until 2019?

Job creation is an important challenge for the Turkish economy. Our labor force is increasing by around 1,2 million people each year.

Therefore, while we grow economically, we need to make sure that we are creating jobs that match with the skills and qualities of the labor force.

Our incentive system is designed to boost the innovative and productive capacity in many critical sectors, and employment is always a key component of the incentives.

Priority investment areas within incentive system are GHoQHG VXFK WKDW WKH\ FDQ EHQHoW IURP YHU\ DWWUDFWLYH rates of supports. These sectors cover a wide range from manufacturing (automotive, defense, pharmaceuticals, etc.) to services (education, railroad and maritime transportation, convention centers); from energy (production from ORFDO FRDO HQHUJ\ HIoFLHQF\ investments, etc.) to R&D related business (test facilities, wind tunnels, investments made to produce products developed by an R&D Project) and high technology investments. Moreover, investments in Turkeyâ&#x20AC;&#x2122;s least GHYHORSHG UHJLRQV EHQHoW IURP extra employment-related supports.

Political tension between Turkey and European Union rose after some political decisions were taken against Turkey? Remembering that EU is Turkeyâ&#x20AC;&#x2122;s largest export market what are Turkeyâ&#x20AC;&#x2122;s expectations from EU? Turkey is closely integrated to the EU in commercial and economic terms. It is a UHODWLRQVKLS WKDW EHQHoWV ERWK

The Turkish Perspective

sides. While the EU is our most important trade partner, 7XUNH\ LV WKH oIWK ODUJHVW WUDGH partner of the EU. We have launched the Update of the Customs Union process with the aim of increasing mutual gains provided by the Customs Union. By Updating the Customs Union we are aiming to extend it to new areas such as the services and agriculture; and we are also aiming to overcome certain structural shortcomings in the current arrangement.

Currently, we are waiting for the Commission to receive the mandate from the Council to initiate the negotiations with Turkey. I continue to meet with the EU Commissioners and my counterparts from many EU countries, and overall I witness a positive approach towards the Update process as well as sustaining good economic relations with Turkey.

When it comes to economic matters, be it the Customs Union or something else, I know that all sides are very constructive. Strong economic ties between Turkey and EU FRXQWULHV EHQHoW DOO $QG , believe there is no reason to expect that good economic relations would fall victim to some provisional political issues.

As Turkish Exporters Assembly and Economy Ministry, a target has been devised for 2023. What challenges have you faced along the path to 2023 thus far in reaching the targeted $500 billion export volume, and what makes you sure that Turkey will meet its stated goals?

“Turkish Exports Strategy for 2023” was initiated by the Ministry of Economy and Turkish Exporters Assembly in 2009. In 2023, we are aiming

to attain 1.5% of total world exports.

In addition to that, we are planning to improve Turkey’s competitiveness in the world markets, to reach D PRUH pH[LEOH SURGXFWLRQ capacity and overcome certain structural problems of our exports related sectors.

As you know, the global economic crisis has decreased total world trade unexpectedly.

Like all other countries, Turkey’s international trade has been affected by these negative developments.

In 2002, Turkey’s share in the total world trade was only 0.55%. As a result of continuous efforts and rational planning carried out by our government, in 2017, our share in the total world trade almost doubled and reached to 0.92%.

2023 strategy is about more than just numbers. It also has a long term perspective to shift production from relatively low technology sectors to high value added areas and achieve new investments in high-tech sectors.

The “2023 Exports Strategy” help us enhance human capital and improve collaborations among public, private sectors and NGOs. Creating industrial clusters, improving the transportation infrastructure, encouraging R&D, design and branding activities, implementing product DQG PDUNHW GLYHUVLoFDWLRQ strategies and supporting SMEs are all under the same umbrella that we refer to as the 2023 Exports Strategy.

Our policies, strategies as well as our supports and the trade and buyers missions we are organizing are all designed in a way to reinforce

(Z H YLZ\S[ VM JVU[PU\V\Z LMMVY[Z HUK YH[PVUHS WSHUUPUN JHYYPLK V\[ I` V\Y NV]LYUTLU[ PU V\Y ZOHYL PU [OL [V[HS ^VYSK [YHKL HSTVZ[ KV\ISLK HUK YLHJOLK [V

this strategy; and I believe we will attain very satisfactory outcomes both in quantitative and qualitative terms.

In order to achieve the 2023 export driven goals, Turkey will need to increase its rate h_ ^qihkmbg` Ögbla^] `hh]l% and value-added products.

What initiatives have been put in place that will facilitate manufacturers to move up the value chain?

Indeed, increasing the share of products with high addedvalue in our total exports is one of our basic goals. With this regard, various support programs for exporters are provided by our Ministry.

To give some examples to the many support schemes we implement, I can highlight our programs that are oriented to increase awareness and capacity for design in Turkey. ,W LV SRVVLEOH IRU 7XUNLVK oUPV to apply for our supports on a project basis to acquire skills with respect to design within WKHLU oHOG RI DFWLYLW\ 2XU Ministry also encourages and supports design competitions

15

16 Exclusive Interview / Nihat Zeybekci

or similar events, such as the Design Week Turkey.

Another important support that I can highlight is our support towards the global recognition of Turkish brand products. As the Ministry, we see the support of international branding and promotional DFWLYLWLHV RI 7XUNLVK oUPV including the TURQUALITYÂŽ program, as very essential. &RPSDQLHV EHQHoW IURP consultancy services on design, innovation and product development. Currently, 230 oUPV ZLWK EUDQGV KDYH been supported within this program.

We hope to increase the awareness towards Turkish brands and products abroad and are pleased to receive positive feedbacks from foreigners.

What is the Ministryâ&#x20AC;&#x2122;s strategy to further increase the economyâ&#x20AC;&#x2122;s FDI pull?

Turkey has attracted almost 195 billion dollarsâ&#x20AC;&#x2122; worth of FDI since 2003. Continuing JURZWK WUHQG RI )', LQpRZV has been a priority for Turkish economic policies.

In addition to Turkeyâ&#x20AC;&#x2122;s economic, demographic and geographic advantages, Turkey has developed a very comprehensive investment SROLF\ WR VWLPXODWH )', LQpRZV into the country further.

This multi-dimensional investment policy comprises of elements to improve the investment environment, provide legal guarantees through international investment agreements and decrease cost of investment through generous investment incentives.

Thanks to many reforms over the years, Turkey has VLPSOLoHG DQG VKRUWHQHG procedures in many areas including company establishment, licenses, taxation, etc.

APRIL 2018 ISSUE 57

Turkey has developed a very comprehensive investment policy to stimulate FDI bgĂ&#x2014;hpl bgmh ma^ \hngmkr further.

Turkey has established a sound business and investment environment and currently has one of the least restrictive FDI regimes among the OECD member states.

Moreover, to attract more key investments that would help technologic transformation, curb import dependency and foster economic growth; Turkey has been operating a generous investment incentive system since 2012. This system has SLOODUV DQG LQYHVWRUV EHQHoW incentives according to the size, type of industry, location and the type of product being produced.

Lately, towards the end of 2016, we have incorporated another very important incentive mechanism called the Project Based Investment Incentive Program. This program promises unique DQG pH[LEOH VXSSRUW instruments to investors operating especially in the oHOG RI UHQHZDEOH HQHUJ\ production technologies, integrated metallurgy investments, petrochemicals, medical equipment and health related technologies, pharmaceuticals, biotechnology and nanotechnology investments, light rail systems and

high-speed trains, air, naval and ground defense systems, aircraft and space technologies, information and telecommunication technologies. It is a very pH[LEOH V\VWHP ZKHUHE\ HDFK investment project is treated separately and supports are tailored separately for each investment.

The Ministry is supporting Turkish exporters on e-trade/e-export? We see there are some serious incentives. What are Ministryâ&#x20AC;&#x2122;s expectations from this support program?

The share of e-commerce in world trade is increasing continually. The rules of e-commerce and international marketing and sales techniques are changing.

In order to speed up our entrepreneursâ&#x20AC;&#x2122; adaptability with this new turnaround, we started to support e-commerce sites through collective membership.

With this new approach we will not only gain collective bargaining and cost advantages but also get synergy with collective action.

E-commerce has not only started to transform retail trade but also international trade. We need to act quickly

and raise awareness. I believe collective membership of the companies will serve this purpose.

What are some of the Ministryâ&#x20AC;&#x2122;s primary development goals for the year ahead?

In 2018, our Ministry will continue pursuing an active trade policy in order to increase our exports and to strengthen Turkeyâ&#x20AC;&#x2122;s integration to the global economy.

In this respect, the initiation of formal negotiations for the update of the Customs Union will be among our top priorities.

Moreover, while on the one hand, we will work for the conclusion of ongoing Free Trade Agreements (FTAs) negotiations and for the initiation of new negotiations, on the other hand we will continue to modernize our existing FTAs. Our exports have increased by 10,2% in 2017. Exports, together with investments have become the major driving force behind the high growth attained last year. High growth in exports are expected to continue in 2018 and I believe we will easily reach and even surpass our goals in the Medium Term Programme.

The Turkish Perspective Content: Major Driver of The Economy P22 Rising At A Solid Pace P24 Continue to Grow Without Hesitation P26 7KRXVDQGV RI (QWUHSUHQHXUV 0HHW LQ üVWDQEXO P27 Building Bridges Between World Cultures P30 7ü0 %ULQJV ([SHUWLVH ,Q ,QQRYDWLRQ 3DVVLRQDWH P32 7XUNLVK $LUOLQHV ([WHQGLQJ ,WV 5HDFK :LWK 1HZ $LUFUDIW P34 Turkey’s Advantages Compared to Other Developing Countries P36 Editor: 0XVWDID <LþLW

Briefing

EXPORT, ENTREPRENEURSHIP, FOUNDATION, AVIATION, INVESTMENT...

TOUR OF AFRICA

PUSHING TURKISH INFLUNCE

IN AFRICA

Ik^lb]^gm A'>' K^\^i MZrrbi >k]húZg iZb] Z Öo^&]Zr h_Ö\bZe oblbm mh _hnk :_kb\Zg \hngmkb^l mh ]bl\nll k^`bhgZe Zg] `eh[Ze ]^o^ehif^gml% [beZm^kZe k^eZmbhgl Zg] \hhi^kZmbhg'

BY RAMAZAN GÜZYURDU

ALGERIA - 26-27 FEBRUARY 2018

MAURITANIA - 28 FEBRUARY 2018 SUDAN - 24 DECEMBER 2017 CHAD - 26 DECEMBER 2017

SENEGAL - 1 MARCH 2018

MALI - 2 MARCH 2018

TANZANIA - 22-23 JANUARY 2017

MOZAMBIQUE - 24 JANUARY 2017

MADAGASCAR - 25 JANUARY 2017

17

18

Briefing

26-27 FEBRUARY

ALGERIA:

THE ISLAND OF POLITICAL AND ECONOMIC STABILITY President Recep Tayyip ErdoÄ&#x;an, who is paying an official visit to Algeria, addressed the Turkish and Algerian business people at Turkey-Algeria Business Forum.

S

peaking at TurkeyAlgeria Business Forum, 3UHVLGHQW (UGRĂžDQ said: â&#x20AC;&#x153;We see Algeria as an island of political and HFRQRPLF VWDELOLW\ LQ LWV region. As a matter of fact, $OJHULD LV RXU ELJJHVW WUDGH partner in Africa. Frankly VSHDNLQJ ZH GR QRW oQG WKH ELOOLRQ GROODU WUDGH volume enough and think that we should at least increase it to ELOOLRQ y

â&#x20AC;&#x153;We have extended our hands to oppressed people across the worldâ&#x20AC;?

Stating that Turkey has H[WHQGHG LWV KDQGV WR oppressed people across WKH ZRUOG ZLWK LWV ELOOLRQ dollar humanitarian and development aid, President (UGRĂžDQ VWDWHG WKDW WKH\ RIIHU education opportunities in Turkey to 16 500 students many of whom are from Africa with Turkey scholarships.

3UHVLGHQW (UGRĂžDQ underscored that with a ELOOLRQ GROODU VSHQGLQJ WKH\ KDYH EHHQ KRVWLQJ QHDUO\ million people who have taken UHIXJH LQ 7XUNH\ EHFDXVH RI WKH FRQpLFWV LQ 6\ULD DQG ,UDT APRIL 2018 ISSUE 57

Pointing out that there are nearly 200 Turkish and QHDUO\ $OJHULDQ EXVLQHVV people at the forum, President (UGRĂžDQ VDLG k7KLV JDWKHULQJ VKRXOG EH QRWHG GRZQ LQ history as an act of solidarity EHWZHHQ 7XUNH\ DQG $OJHULD y 3UHVLGHQW (UGRĂžDQ DGGHG WKDW LW ZRXOG EH PHDQLQJIXO WR ERRVW WKLV VROLGDULW\ ZLWK ELODWHUDO LQYHVWPHQWV

â&#x20AC;&#x153;We should increase the trade volume to $5 billion as soon as possibleâ&#x20AC;?

1RWLQJ WKDW WKH\ VHH $OJHULD as an island of political DQG HFRQRPLF VWDELOLW\ DQG drawing attention to the fact WKDW $OJHULD LV WKH ELJJHVW

16.500 STUDENTS

Education opportunities in Turkey for African students

$5

BILLION targeting trade volume with Algeria trade partner of Turkey in $IULFD 3UHVLGHQW (UGRĂžDQ DGGHG WKDW KH GRHV QRW oQG the current trade volume of ELOOLRQ HQRXJK IRU ERWK

countries who have such potentials and that they VKRXOG LQFUHDVH LW WR ELOOLRQ DV VRRQ DV SRVVLEOH

â&#x20AC;&#x153;Turkey is open to any cooperation with Algeria on agricultureâ&#x20AC;?

Reminding that seven agreements including the ones RQ ERRVWLQJ WKH FRRSHUDWLRQ on agriculture and preparing future programs for tourism VHFWRU ZHUH VLJQHG EHWZHHQ the two countries, President (UGRĂžDQ VWDWHG WKDW KH VHHV these cooperation agreements important in terms of HQFRXUDJLQJ EXVLQHVV SHRSOH DQG GLYHUVLI\LQJ WKHLU oHOG RI activities.

Algeria is the biggest trade partner of Turkey in Africa, have such potentials and that they should increase their trade volume to $5 billion as soon as possible.

The Turkish Perspective

Turkey seeks to form an alliance with Mauritania on a win-win basis, President >k]hĂşZg lZb] ma^r ^g\hnkZ`^ ma^ Mnkdbla private sector to invest more in the African country.

28 FEBRUARY

WIN-WIN BASE WITH MAURITANIA Following the welcoming ceremony, which was also attended by Mauritanian ministers and officials, President Recep Tayyip ErdoÄ&#x;an and President Mohamed Ould Abdel Aziz proceeded to the Presidential Palace of Mauritania for their tĂŞte-Ă -tĂŞte and the meetings between delegations.

H

PHOTOGRAPH BYLOREM IPSUM

olding a joint press conference ZLWK 3UHVLGHQW $EGHO $]L] of Mauritania, President (UGRĂžDQ QRWHG WKDW WKH\ will continue to implement projects that are important IRU 0DXULWDQLD YLD 7Ăź.$ LQ VXFK oHOGV DV KHDOWKFDUH agriculture, media and humanitarian aid, and added: â&#x20AC;&#x153;We want to walk with Africa when a new world order is EHLQJ HVWDEOLVKHG y

â&#x20AC;&#x153;We will form an alliance with Mauritania on a win-win basisâ&#x20AC;?

Stressing that Turkey seeks to form an alliance with

Mauritania on a win-win EDVLV 3UHVLGHQW (UGRĂžDQ VDLG they encourage the Turkish private sector to invest more in the African country. Recalling that Turkish Economy 0LQLVWHU 1LKDW =H\EHNFL along with a group of Turkish EXVLQHVVSHRSOH KDG SDLG a visit to Mauritania last 'HFHPEHU 3UHVLGHQW (UGRĂžDQ QRWHG WKDW EXVLQHVVSHRSOH RI the two countries once again came together today during his visit. Pointing to the revival LQ WKH DUHD RI oVKHU\ 3UHVLGHQW (UGRĂžDQ KLJKOLJKWHG WKDW RYHU 7XUNLVK oVKLQJ YHVVHOV DUH QRZ DFWLYHO\ oVKLQJ LQ Mauritania.

Drawing attention to 0DXULWDQLD V VLJQLoFDQW SRWHQWLDO LQ WKH oHOG RI PLQLQJ 3UHVLGHQW (UGRĂžDQ underlined that Turkey desires WR VKDUH LWV H[SHULHQFH LQ WKDW area with Mauritania and stated that the agreements VLJQHG EHWZHHQ WKH WZR FRXQWULHV LQ WKH oHOGV RI tourism, agriculture, economy and mining will add new momentum to the TurkeyMauritania relations.

19

Briefing

such as energy, tourism and transportation, President (UGRĂžDQ HPSKDVL]HG WKDW KH attaches special importance to the agreements on tourism, mine and minerals, K\GURFDUERQ HQHUJ\ DQG railways and added that he VWURQJO\ EHOLHYHV WKDW DOO WKHVH DJUHHPHQWV ZLOO FRQWULEXWH WR WKH FRRSHUDWLRQ EHWZHHQ WKH two countries.

â&#x20AC;&#x153;Turkey is a true friend of Senegalâ&#x20AC;?

1 MARCH

SENEGAL:

A MODEL COUNTRY IN AFRICA President Recep Tayyip ErdoÄ&#x;an, who is paying an official visit to Senegal, met with President Macky Sall of Senegal at the Palace of the Republic in Dakar.

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olding a joint press conference with President Sall of Senegal, 3UHVLGHQW (UGRĂžDQ VDLG â&#x20AC;&#x153;Senegal is a model country in Africa with its political DQG HFRQRPLF VWDELOLW\ DQG LWV GHPRFUDF\ ,W FRQWULEXWHV to peace a lot in its region.

6HQHJDO LV D YDOXDEOH IULHQG and a strategic partner of ours.

Senegal proved on July 15 that LW LV D WUXH IULHQG RI 7XUNH\ y

â&#x20AC;&#x153;Balancing the trade volume is as important as boosting itâ&#x20AC;?

Stating that the good SROLWLFDO UHODWLRQV EHWZHHQ the two countries assert themselves in the trade data, 3UHVLGHQW (UGRĂžDQ VDLG WKDW WKH ELODWHUDO WUDGH YROXPH reached nearly $250 million in 2017 and added: â&#x20AC;&#x153;However, APRIL 2018 ISSUE 57

EDODQFLQJ WKH WUDGH YROXPH LV DV LPSRUWDQW DV ERRVWLQJ LW Otherwise these achievements ZLOO QRW EH VXVWDLQDEOH y Drawing attention to the DJUHHPHQWV VLJQHG EHWZHHQ WKH WZR FRXQWULHV LQ WKH oHOGV

Quoting the Senegalese SURYHUE k,I \RX KDYH WHHWK of steel, you can eat iron FRFRQXWV y 3UHVLGHQW (UGRĂžDQ continued as follows: â&#x20AC;&#x153;To me D WUXH IULHQG UHVHPEOHV D WRRWK RI VWHHO ,Q WKLV UHVSHFW 7XUNH\ is a true friend of Senegal.

As it is stated in the national anthem of Senegal, as long as Senegal and Turkey stand shoulder to shoulder, there are no challenges that they cannot RYHUFRPH y Addressing the TurkeySenegal Business Forum, 3UHVLGHQW (UGRĂžDQ VDLG â&#x20AC;&#x153;Turkey has a distinctive development and economic

Ik^lb]^gm >k]hĂşZg GHVFULEHG Senegal as a country with which Turkey enjoys strong economic and cultural relations.

model. We stand ready to share with our African EURWKHUV DQG VLVWHUV RXU H[SHULHQFH ZKLFK LV EXLOW RQ VHOI FRQoGHQFH DQG KLJK level of human capacity. We seek a long-term cooperation ZKLOH ERRVWLQJ RXU UHODWLRQV ZLWK $IULFD ,W LV DEVROXWHO\ RXW RI WKH TXHVWLRQ IRU XV WR consume Africaâ&#x20AC;&#x2122;s resources and adopt modern models of H[SORLWDWLRQ y

â&#x20AC;&#x153;Senegal is a country with which we enjoy strong economic and cultural relationsâ&#x20AC;?

1RWLQJ WKDW WKH\ HQGHDYRU WR ERRVW 7XUNH\ V UHODWLRQV LQ HYHU\ oHOG ZLWK 6HQHJDO which Turkey sees as an LPSRUWDQW SDUWQHU YDOXDEOH IULHQG DQG D WUXH EURWKHU 3UHVLGHQW (UGRĂžDQ GHVFULEHG Senegal as a country with which Turkey enjoys strong economic and cultural relations.

Stating that they should work much harder so as to deepen and diversity TurkeySenegal relations as well as to raise them to a level admired E\ DOO 3UHVLGHQW (UGRĂžDQ said he saw during his meeting with his Senegalese counterpart that President Macky Sall shares the same will for the strengthening of ELODWHUDO UHODWLRQV

â&#x201A;Ź500 MILLION

total investments from Turkey

in 2017

$250

the bilateral trade volume in 2017

PHOTOGRAPH BYLOREM IPSUM

20

The Turkish Perspective

â&#x20AC;&#x153;We have set a target of 400 million dollars in our bilateral tradeâ&#x20AC;?

Stressing that the current WUDGH YROXPH EHWZHHQ 7XUNH\ and Senegal is far from UHpHFWLQJ WKHLU WUXH SRWHQWLDO 3UHVLGHQW (UGRĂžDQ XQGHUOLQHG that the two countries can go ZD\ EH\RQG WKLV DPRXQW DQG added that they set a target of PLOOLRQ GROODUV LQ ELODWHUDO trade during the meetings they held today.

7XUNH\ LV D PHPEHU RI * WKH WK ELJJHVW economy of the world given the purchasing power parity, and the fastest-growing OECD country of 2017, 3UHVLGHQW (UGRĂžDQ QRWHG and continued: â&#x20AC;&#x153;These data show how great a market Turkey is and how important opportunities it offers for the Senegalese producers.

Turkey is a great market for the products made in Senegal while these products can also EH H[SRUWHG WR RWKHU PDUNHWV through Turkey. We need to HVWDEOLVK QHZ PHFKDQLVPV to make use of these RSSRUWXQLWLHV y

PHOTOGRAPH BYLOREM IPSUM

â&#x20AC;&#x153;We encourage Turkish businesspeople to do business with Senegalâ&#x20AC;?

1RWLQJ WKDW WKH\ HQFRXUDJH 7XUNLVK EXVLQHVVSHRSOH WR GR EXVLQHVV ZLWK 6HQHJDO DQG 6HQHJDOHVH EXVLQHVVSHRSOH to know Turkey more closely, 3UHVLGHQW (UGRĂžDQ VDLG k2XU EXVLQHVVSHRSOH NQRZLQJ each other more closely will HQDEOH WKHP WR FRRSHUDWH DW D VFDOH WKDW H[WHQGV EH\RQG RXU respective countries and even UHJLRQV y 1RWLQJ WKDW 7XUNLVK companies have undertaken in Senegal 29 projects with a total value of 775 million GROODUV 3UHVLGHQW (UGRĂžDQ said that they see these projects as a sign of Turkeyâ&#x20AC;&#x2122;s policy toward the country EXLOW RQ D ZLQ ZLQ EDVLV

2 MARCH

FIRST PRESIDENTIAL VISIT TO MALI FROM TURKEY President Recep Tayyip ErdoÄ&#x;an and President Ibrahim Boubacar Keita of Mali held a joint press conference at the Presidential Palace of Mali following their tĂŞte-Ă -tĂŞte and the meeting between delegations.

RWKHU YROXQWDU\ RUJDQL]DWLRQV also provide education support to Malian students. â&#x20AC;&#x153;We have just signed several agreements on economy, health, education, information, diplomacy DQG VSRUWV , EHOLHYH WKHVH DJUHHPHQWV ZLOO EULQJ LQ D QHZ PRPHQWXP WR RXU ELODWHUDO relations and lead to positive RXWFRPHV y 3UHVLGHQW (UGRĂžDQ said.

â&#x20AC;&#x153;We will bolster up our existence in Africaâ&#x20AC;?

3RLQWLQJ RXW WKDW WKH ELODWHUDO trade volume which was $32.5 PLOOLRQ LQ H[FHHGHG million last year, President (UGRĂžDQ VDLG WKDW WKH\ DLP WR ERRVW LW WR PLOOLRQ DW oUVW step and then to $500 million.

Stating that in all the countries he visited during his Africa tour they were shown warm hospitality, President (UGRĂžDQ VDLG WKDW WKH\ ZLOO EROVWHU XS WKHLU H[LVWHQFH LQ Africa.

President Keita of Mali: â&#x20AC;&#x153;Mr. ErdoÄ&#x;an, yours is an honorable causeâ&#x20AC;?

H

olding a joint press conference with 3UHVLGHQW .HLWD RI 0DOL 3UHVLGHQW (UGRĂžDQ VDLG â&#x20AC;&#x153;Terrorism has no religion, language, ethnicity or LGHQWLW\ :KRHYHU HTXDWHV WKH EORRG VKHGGLQJ JDQJV with a particular religion or ethnicity, plays into the hands RI WHUURULVWV y

â&#x20AC;&#x153;We support Mali with its ďŹ ght against terrorismâ&#x20AC;?

1RWLQJ WKDW KH PDGH YHU\ positive consultations with 3UHVLGHQW .HLWD RI 0DOL and that they discussed the developments that are crucial for Mali within the peace and negotiation process, President (UGRĂžDQ VWDWHG k, NQRZ WKDW Mali has suffered a lot from terrorism. We suffered a lot from terrorism as well and still

are suffering so we know it very well. At this point we are prepared to give any support as ZH KDYH JLYHQ XQWLO WRGD\ y Underlining the importance WKH\ DWWDFK WR WKH VWDELOLW\ peace and territorial integrity of Mali and mentioning that they support Mali with its oJKW WR WHUURULVP 3UHVLGHQW (UGRĂžDQ UHPLQGHG WKDW 7XUNH\ pledged to donate $5 million to G5 Sahel Joint Force at the meeting held in Brussels.

â&#x20AC;&#x153;Signed agreements will bring in a new momentum to our bilateral relationsâ&#x20AC;?

Mentioning that they provide university education opportunities to many Malian students with Turkey Scholarships, President (UGRĂžDQ DGGHG WKDW 7XUNH\ Diyanet Foundation and some

1RWLQJ WKDW WKH\ NQRZ WKDW 3UHVLGHQW (UGRĂžDQ DWWDFKHV JUHDW LPSRUWDQFH WR ERRVWLQJ the development and the prosperity of the Muslim FRXQWULHV 3UHVLGHQW .HLWD RI Mali said: â&#x20AC;&#x153;There was indeed a need for a leader who would make himself heard and show KLV OHDGHUVKLS LQ WKH ,VODPLF :RUOG 1RZ WKLV YRLFH LV EHLQJ KHDUG :H VWDQG E\ him and will act in solidarity for Turkey and for the world.

0U (UGRĂžDQ \RXUV LV DQ KRQRUDEOH FDXVH ZH NQRZ that it is not an egotistical FDXVH ,W LV D FDXVH ZKLFK \RX SXUVXH IRU ERWK 7XUNH\ DQG WKH KXPDQLW\ ,W LV DOVR D FDXVH which you follow for human values, human dignity and the dignity of different nations.

Therefore, you have earned our trust and therefore we are SURXG RI \RX y

21

22

Briefing

AUTOMOTIVE

MAJOR DRIVER OF THE ECONOMY Hg^ h_ ma^ ]kbobg` _hk\^l h_ ma^ Mnkdbla ^\hghfr% ma^ Znmhfhmbo^ l^\mhkĂ?l ^qihkml abm Zg Zee&mbf^ ab`a hg Z fhgmaer [Zlbl bg ?^[knZkr% Zl lZe^l lhZk^] [r +/ i^k\^gm% k^Z\abg` +'1 [beebhg'

E

xports by the automotive

sector, regarded as one of the driving sectors of the Turkish economy, hit an allWLPH KLJK RQ D PRQWKO\ EDVLV LQ )HEUXDU\ DFFRUGLQJ WR 8OXGDĂž $XWRPRWLYH ,QGXVWU\ ([SRUWHUV $VVRFLDWLRQ 2Ăź% GDWD $FFRUGLQJ WR D VWDWHPHQW UHOHDVHG E\ WKH 2Ăź% WKH DXWRPRWLYH VHFWRU ZKLFK KDV EHHQ WRSSLQJ 7XUNH\ V RYHUDOO H[SRUWV LQ the past 12 years, amounted WR ELOOLRQ LQ )HEUXDU\ with an increase of 26 percent compared to the same month last year, hitting the all-time H[SRUW UHFRUG RQ D PRQWKO\ EDVLV +ROGLQJ DERXW percent of the market share LQ 7XUNH\ V H[SRUWV WKH VHFWRU UHDOL]HG PRUH WKDQ RQH oIWK RI WRWDO H[SRUWV DORQH ,Q )HEUXDU\ H[SRUWV RI DXWRPRWLYH VXE LQGXVWU\ JRRGV LQFUHDVHG E\ SHUFHQW to $937 million, passenger FDU H[SRUWV E\ SHUFHQW WR ELOOLRQ PRWRU YHKLFOH IRU JRRGV WUDQVSRUW E\ SHUFHQW WR PLOOLRQ DQG EXV PLQLEXV PLGLEXV H[SRUWV E\ SHUFHQW WR PLOOLRQ ([SRUWV WR *HUPDQ\ ZKLFK OHG WKH ZD\ LQ WKH H[SRUWV RI DXWRPRWLYH VXE LQGXVWU\ LQFUHDVHG E\ SHUFHQW IROORZHG E\ )UDQFH ZLWK SHUFHQW ,WDO\ ZLWK SHUFHQW WKH 8QLWHG .LQJGRP ZLWK percent, Romania with 39 percent and the United States ZLWK SHUFHQW ([SRUWV WR ,WDO\ ZKLFK WRSSHG SDVVHQJHU FDU H[SRUWV LQFUHDVHG E\ SHUFHQW

APRIL 2018 ISSUE 57

Holding about 22 percent of the market share in Turkeyâ&#x20AC;&#x2122;s exports, the sector realized more than hg^&Ă&#x2013;_ma h_ mhmZe exports alone.

$1

BILLION exports of automotive sub-industry

$409

ZKLOH H[SRUWV WR %HOJLXP URVH E\ SHUFHQW 6ORYHQLD E\ SHUFHQW 3RODQG E\ SHUFHQW DQG *HUPDQ\ E\ percent.

EXPORTS TO GERMANY UP 22 PCT ,Q )HEUXDU\ H[SRUWV WR Germany, the largest market RQ D FRXQWU\ E\ FRXQWU\ EDVLV URVH E\ SHUFHQW WR PLOOLRQ )HEUXDU\ H[SRUWV WR ,WDO\ 7XUNH\ V second largest market, LQFUHDVHG E\ SHUFHQW WR $320 million and the United .LQJGRP E\ SHUFHQW WR PLOOLRQ

MILLION Germany is the largest market

$578

MILLION exports of automotive motor vehicle

$131

MILLION bus-minibus-midibus exports

An increase of 12 percent ZDV H[SHULHQFHG LQ H[SRUWV to France, 19 percent to 6SDLQ SHUFHQW WR %HOJLXP 91 percent to Slovenia, 35 percent to Poland, and 36 SHUFHQW WR WKH 1HWKHUODQGV ZKLOH H[SRUWV WR WKH 8QLWHG 6WDWHV IHOO E\ SHUFHQW ,Q WHUPV RI FRXQWU\ JURXSV H[SRUWV WR WKH (XURSHDQ Union countries increased E\ SHUFHQW WR ELOOLRQ accounting for 79 percent of WKH WRWDO H[SRUWV ,Q WKH VHFRQG PRQWK RI WKH \HDU H[SRUWV WR WKH Middle Eastern and the African countries, Turkeyâ&#x20AC;&#x2122;s alternative markets in the automotive sector, increased E\ SHUFHQW DQG SHUFHQW respectively.

EXPORTS TO EUROPE UP 26 PCT 2,% &KDLUPDQ 2UKDQ 6DEXQFX UHFDOOHG WKDW WKH previous monthly record was EURNHQ LQ 0DUFK ODVW \HDU VD\LQJ k$XWRPRWLYH H[SRUWV ZKLFK H[SHULHQFHG D GHFUHDVH in January 2016, have continued to increase for the ODVW PRQWKV VLQFH WKHQ y 6DEXQFX SRLQWHG RXW WKDW WKH high rate of increase of up to 50 SHUFHQW LQ WKH DXWRPRWLYH VXE industry and motor vehicles for goods transport groups was the PDLQ GHWHUPLQDQW RI H[SRUWV LQ )HEUXDU\ k,Q )HEUXDU\ H[SRUWV WR WKH (8 FRXQWULHV LQFUHDVHG E\ 26 percent while the Middle Eastern and African countries H[SHULHQFHG KLJK UDWHV RI JURZWK y KH DGGHG

TURKEY EXPORTS AUTOMOBILE TO 105 COUNTRIES

TURKEY EXPORTS CITRUS TO 71 COUNTRIES

24

Briefing

STEEL

RISING AT A SOLID PACE Ma^ lZe^ h_ ab`a^k jnZebmr Zg] oZen^&Z]]^] lm^^e ikh]n\ml aZ] e^] mh ma^ kbl^ bg ^qihkml bg m^kfl h_ oZen^ Zg] ohenf^'

12 MILLION METRIC TONS Steel exports

714

THOUSAND TONS steel exports to Middle East

539

THOUSAND TONS Hot rolled steel exports

T

urkeyâ&#x20AC;&#x2122;s steel exports recently peaked in 2012, reaching a high of PLOOLRQ PHWULF WRQV %\ 7XUNH\ V VWHHO H[SRUWV KDG IDOOHQ SHUFHQW IURP the 2012 high to 15 million PHWULF WRQV ,Q <7' the volume of Turkeyâ&#x20AC;&#x2122;s steel H[SRUWV LQFUHDVHG SHUFHQW to 12 million metric tons from 11.1 million metric tons in YTD 2016. By contrast, the value of Turkeyâ&#x20AC;&#x2122;s YTD 2017 VWHHO H[SRUWV LQFUHDVHG E\ SHUFHQW WR ELOOLRQ IURP ELOOLRQ LQ <7' Turkey is the worldâ&#x20AC;&#x2122;s QLQWK ODUJHVW VWHHO H[SRUWHU ,Q \HDU WR GDWH WKURXJK 6HSWHPEHU IXUWKHU UHIHUUHG to as YTD 2017, Turkey H[SRUWHG PLOOLRQ PHWULF WRQV RI VWHHO DQ SHUFHQW increase.

According to the data SXEOLVKHG E\ 7XUNLVK 6WHHO ([SRUWHUV $VVRFLDWLRQ 7XUNLVK VWHHO H[SRUWV LQFUHDVHG E\ SFW <R< WR

APRIL 2018 ISSUE 57

POQ WRQV LQ WKH oUVW WZR PRQWKV RI ([SRUW YDOXH LQFUHDVHG E\ SFW WR 86' EOQ ,Q -DQ (8 UHPDLQHG the top destination for 7XUNLVK VWHHO H[SRUWV 6WHHO H[SRUWV WR (8 ZHUH POQ WRQV D VLJQLoFDQW SFW increase against the same period last year.

7XUNLVK VWHHO H[SRUWV WR 0LGGOH (DVW ZHUH WRQV ([SRUWV WR 1RUWK American countries were

at 217,300 tons. Turkish VWHHO H[SRUWV WR &HQWUDO South American region were WRQV LQ WKH oUVW WZR PRQWKV RI 1RWDEOH LQFUHDVH LQ 7XUNLVK VWHHO H[SRUWV WR ,VUDHO 1HWKHUODQGV %HOJLXP *HUPDQ\ DQG ,WDO\ ZDV REVHUYHG ZKHQ FRPSDUHG WR ODVW \HDU 7XUNLVK pDW UROOHG suppliers were dominant WR H[SRUW WKHLU SURGXFWV LQ %HOJLXP DQG ,WDO\ 7XUNLVK ZLUH URG H[SRUWV LQFUHDVHG

LQ ,VUDHO *HUPDQ\ DQG 1HWKHUODQGV LQ -DQ )HE 6LJQLoFDQW GHFOLQH ZDV VHHQ LQ 7XUNLVK VWHHO H[SRUWV to USA and Morocco. Steel H[SRUWV WR 86$ GHFOLQHG E\ 60 pct YoY. ,Q WHUPV RI H[SRUWV VWDWLVWLFV E\ SURGXFWV 7XUNLVK UHEDU H[SRUWV GHFOLQHG E\ SFW WR POQ WRQV LQ -DQ )HE +RW UROOHG VWHHO H[SRUWV amounted to 539,000 tons IROORZHG E\ ZHOGHG SLSH DQG ZLUH URG H[SRUWV RI WRQV DQG WRQV respectively. Section steel H[SRUWV ZHUH WRQV ,Q )HEUXDU\ VWHHO H[SRUWV ZHUH WRWDOHG POQ WRQV GRZQ E\ SFW DV FRPSDUHG WR )HE 6WHHO H[SRUWV LQ WHUP RI YDOXH LQFUHDVHG E\ SFW WR 86' EOQ 5HpHFWLQJ RQ H[SRUW VWDWLVWLFV RI WKH oUVW WZR PRQWKV RI 7XUNLVK 6WHHO ([SRUWHUV $VVRFLDWLRQ &KDLUPDQ 1DPLN (NLQFL said that Turkish steel H[SRUWV FRQWLQXH WR LQFUHDVH LQ WKH oUVW WZR PRQWKV RI GHVSLWH GURS LQ H[SRUWV to USA. The upward trend in VWHHO H[SRUWV LV ODUJHO\ GXH WR increase in sales to European countries, he added.

#discoverthepotential

Briefing

OLIVE AND OLIVE OIL

CONTINUE TO GROW WITHOUT HESITATION Mnkd^rĂ?l hebo^ Zg] hebo^ hbe ^qihkml bg ma^ Ă&#x2013;klm mph fhgmal h_ mabl r^Zk k^Z\a^] *+*'0 fbeebhg pbma Z *+.', i^k\^gm `khpma ho^k ma^ lZf^ i^kbh] h_ +)*0% Z\\hk]bg` mh ma^ Mnkdbla >qihkm^klĂ? :ll^f[er !MĂťF"'

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HE U.S. WAS THE TOP

destination for the olive and olive oil sector, which saw H[SRUWV WR WKH FRXQWU\ JURZ IRXU WLPHV KLWWLQJ million, in comparison to -DQXDU\ )HEUXDU\ 7KH ELPRQWKO\ oJXUHV ZKLFK VWRRG DW PLOOLRQ ODVW \HDU H[FHHGHG PLOOLRQ IRU WKH oUVW WLPH VLQFH 2002.

2OLYH DQG ROLYH RLO H[SRUWV LQ WKH oUVW WZR PRQWKV RI WKH year were also recorded as the sectorâ&#x20AC;&#x2122;s â&#x20AC;&#x153;highest January)HEUXDU\ oJXUHV RI DOO WLPH y The industry, which also H[SRUWHG ROLYH DQG ROLYH RLO products worth $3 million WR -DSDQ PLOOLRQ WR 5RPDQLD PLOOLRQ WR Morocco, $1.3 million to ,YRU\ &RDVW DQG PLOOLRQ WR WKH 8 . FURVVLQJ WKH $1 million-threshold for 11 different countries.

During the period, olive H[SRUWV WR 6XGDQ H[SHULHQFHG the highest increase as products worth $66,000 was VHQW WR WKH FRXQWU\ 1R H[SRUWV were made to the country in -DQXDU\ )HEUXDU\ Among the other emerging markets, Somalia, Hungary, ,VUDHO -DSDQ DQG 4DWDU VWRRG RXW DV 7XUNH\ H[SRUWHG ROLYH and olive oil to more than FRXQWHUV LQ WKH oUVW WZR months of this year. :LWK H[SRUWV ZRUWK PLOOLRQ LQ WKH oUVW WZR

APRIL 2018 ISSUE 57

PRQWKV ,]PLU DORQH ZDV UHVSRQVLEOH IRU PRUH WKDQ 50.9 percent of olive and ROLYH RLO H[SRUWV :LWK PLOOLRQ LW ZDV IROORZHG E\ ,VWDQEXO ZKLFK GRXEOHG LW ODVW \HDU V RXWSXW oJXUHV ,Q WKH oUVW WZR PRQWKV of the year, a total of 35 provinces were involved LQ ROLYH H[SRUWV $PRQJ WKHP %DOÂ&#x201C;NHVLU VWRRG RXW DV LQFUHDVHG H[SRUWV IURP LQ WKH oUVW WZR months of 2017, to $7.6 PLOOLRQ LQ -DQXDU\ )HEUXDU\ this year.

TURKISH AGENCY SUPPORTS OLIVE PRODUCTION IN MONTENEGRO

TOP PERFORMER PROVINCES IN OLIVE OIL million $ Izmir

SHINING COUNTRIES IN THE SECTOR million $ U.S. Spain Germany Italy Saudi Arabia Iraq

Istanbul BalÄąkesir Hatay

43.6 26.9 7.5 6.6 6.1 4.9

AydÄąn Bursa Manisa Gaziantep Mersin Konya

62.0 21.4 7.6 7.5 7.4 4.4 3.4 2.2 1.9 1.5

The Turkish Cooperation and &RRUGLQDWLRQ $JHQF\ 7Ăź.$

is now helping Montenegro advance its olive production WR EH DEOH WR SHQHWUDWH ZRUOG markets more effectively, a VWDWHPHQW E\ WKH DJHQF\ According to the statement, the agency opened an olive oil production plant in Montenegroâ&#x20AC;&#x2122;s coastal city of Ulcinj in the village of Pistula to support farmers in areas with the capacity of producing 200 tons of olive oil per season. â&#x20AC;&#x153;The methods and technologies used in the production of olive oil in Montenegro are a little EDFNZDUG LQ FRPSDULVRQ WR todayâ&#x20AC;&#x2122;s standards, and this situation affects the income level and life standards of oil producers negatively in spite RI WKH H[LVWHQFH RI VXLWDEOH ODQGV y WKH VWDWHPHQW VDLG 7Ăź.$ V VXSSRUW RI ROLYH production in Montenegro is taking place under the project, â&#x20AC;&#x153;The Balkans and Eastern European Countries Food and Life Security 6XSSRUW 3URJUDPy ZKLFK DLPV DW HQDEOLQJ IRRG production and delivering VHUYLFHV FRPSDWLEOH ZLWK those in the world markets.

PHOTOGRAPH BYLOREM IPSUM

26

The Turkish Perspective

THOUSANDS OF ENTREPRENEURS MEET IN ISTANBUL

Ma^ @eh[Ze >gmk^ik^g^nklabi <hg`k^ll% pbee [^ a^e] bg BlmZg[ne hg :ikbe */&*2% +)*1% pbee _^Zmnk^ gnf^khnl iZkZee^e mkZ\dl Zg] g^mphkdbg` ieZm_hkfl _hk laZkbg` Zg] bglibkZmbhg% e^Zkgbg` Zg] ^qiehkZmbhg Zg] Zeb`gbg` Zg] k^Ã&#x2014;^\mbhg'

BY RAMAZAN GÃ&#x153;ZYURDU

T

Before the congress, we made an interview with H. Didem Altop, Co-founder & Managing Director of Endeavor Turkey and General Manager of GEC 2018 Istanbul Organizing Committee, and asked some questions about this milestone event.

HE GLOBAL ENTREPRENEURSHIP

PHOTOGRAPH BYLOREM IPSUM

CONGRESS EULQJV WRJHWKHU

thousands of delegates from 170 countries to discuss economic and policy challenges around growing entrepreneurial ecosystems. With live events featuring the latest, EHVW LQ FODVV SURJUDPPLQJ and research, GEC is a XQLTXH RSSRUWXQLW\ WR PHHW fellow practitioners and stay apprised of new ideas, insights and developments.

7KLV DQQXDO HYHQW q KRVWHG E\ D QHZ HQWUHSUHQHXULDO FLW\ each spring - is designed so that delegates return home with fresh ideas, tools and connections to leverage in their pursuit of forwardleaning entrepreneurship support efforts.

The GEC is the most dynamic annual meetup for entrepreneurship ecosystem builders around the world.

Could you tell us the objectives of the Global Entrepreneurship Congress which will be held in next month?

2Q EHKDOI RI WKH ,VWDQEXO 2UJDQL]LQJ &RPPLWWHH q VSHDUKHDGHG E\ WKH &RPPLWWHH &KDLUPDQ $OL 6DEDQFL DQG FRPSULVHG RI WKH H[HFXtive leadership of Endeavor 7XUNH\ (PUH .XUWWHSHOL

+DELWDW 6H]DL +D]LU 7,0 0HKPHW %X\XNHNVL DQG

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q ZH DUH YHU\ KRQRUHG WR EH hosting the 10th anniversary RI WKH *OREDO (QWUHSUHQHXUVKLS &RQJUHVV *(& LQ Turkey this year which is scheduled to take place in ,VWDQEXO RQ $SULO WK

The GEC is the most dynamic annual meetup for entrepreneurship ecosystem EXLOGHUV DURXQG WKH ZRUOG Each year the GEC attracts over 5.000 thought leaders from 170 countries against WKH EDFN GURS RI D QHZ HQtrepreneurial city. This yearâ&#x20AC;&#x2122;s *(& SURYLGHV XV DQ H[FLWLQJ opportunity to showcase ,VWDQEXO V UDSLG SURJUHVV DV the entrepreneurship center of Turkey. *(& LQ ,VWDQEXO ZLOO revolve around three main

27

28

Briefing

WKHPHV ,QQRYDWLRQ &XOWXUH ([SRQHQWLDO 7KLQNLQJ DQG =HUR %DUULHUV ,Q DGGLWLRQ WR the main events of the GEC, the congress also features oYH DQQXDO JOREDO PHHWLQJV including: v *OREDO %DQG RI $QJHOV 1HWZRUN *%$1

v *OREDO (QWUHSUHQHXUVKLS 1HWZRUN *(1

v *OREDO (QWUHSUHQHXUVKLS 5HVHDUFK 1HWZRUN *(51

v *OREDO ,QQRYDWLRQ WKURXJK 6FLHQFH 7HFKQRORJ\ 1HWZRUN *,67

v 6WDUWXS 1DWLRQ V 0LQLVWHULDO &RRUGLQDWHG E\ WKH World Bank, supported E\ WKH 7XUNLVK 0LQLVWU\ RI Development, featuring Minister level participants IURP FRXQWULHV

What kind of contributions of the Global Entrepreneurship Congress to participate to the congress which will be held in Istanbul?

The main events of the GEC VFKHGXOHG EHWZHHQ $SULO WK ZLOO LQFOXGH RYHU VHVVLRQV ZLWK H[SHUW JOREDO VSHDNHUV DFURVV parallel tracks. The parallel tracks include many interactive formats such as: keynote VSHDNHUV oUHVLGH FKDWV SDQels, workshops, masterclassHV URXQGWDEOH GLVFXVVLRQV UHVHDUFK UHSRUW EULHoQJV PHHW WKH H[SHUW PHHW WKH author and other networking VHVVLRQV 0RVW QRWDEO\ RQ Tuesday, April 17th we will EH H[SORULQJ LQGXVWU\ WUHQGV DQG RQ $SULO WK ZH ZLOO EH GHEDWLQJ EHVW SUDFWLFHV LQ EXLOGLQJ UREXVW HQWUHSUHneurship ecosystems so that all cities and countries can design competitive strategies and policies that make sense for their own economic and social development needs.

APRIL 2018 ISSUE 57

From the main stage to the networking lounges, participants will have numerous opportunities to directly engage with international EXVLQHVV DQG HQWUHSUHQHXUship thought leaders such as Fadi Ghandour (Founder RI $UDPH[ *X\ 3HUL &KLHI 'DWD 2IoFHU RI 3 * -HII Hoffman (Founder of PriceOLQH 0XKWDU .HQW &KDLUPDQ RI &RFD &ROD <RVVL 9DUGL )RXQGHU RI ,&4 DQG =DLQDE 6DOEL 3URGXFHU RI WKH #MeToo PBS Documentary 6HULHV $FWXDOO\ HDFK VHVVLRQ involves a cross-section of esteemed speakers from Africa, Asia, Europe, Latin America, Middle East and, of course, Turkey.

The GEC is designed as a VKDULQJ LQVSLULQJ H[SORULQJ learning, connecting and FROODERUDWLQJ SODWIRUP DFURVV all the main stakeholders of a healthy entrepreneurship HFRV\VWHP LQFOXGLQJ 1*2V corporations, universities, government agencies, media, and of course, entrepreneurs, mentors and investors. As the GEC slogan says, the ultimate goal of the GEC is LQGHHG k%XLOGLQJ 2QH *OREDO (FRV\VWHP y

ร MรปFร l \hffbmf^gm to strengthening Turkish innovation, entrepreneurship and export growth is undeniable.โ

What will topics have been addressed during the Global Entrepreneurship Congress?

Within the industry trends WRSLFV WKH *(& ZLOO H[SORUH D ,QGXVWU\ 'LVUXSWLRQ UDQJLQJ IURP ELJ GDWD DQG FORXG FRPSXWLQJ DUWLoFLDO LQWHOOLgence to space entrepreneurVKLS E 'LJLWDO (FRQRP\ ranging from marketplaces, digital tools to ad tech/mar WHFK F /LIHVW\OH ,QQRYDWLRQV ranging from consumption centric data, mass one-toRQH PDUNHWLQJ WR EDVH RI WKH S\UDPLG G *OREDO &KDOlenges ranging from food/ water/agriculture, health and education WR HQHUJ\ DQG VPDUW FLWLHV H )LQWHFK UDQJLQJ IURP

payments solutions, sector inQRYDWLRQV WR EORFN FKDLQ DQG I 0RELOL]LQJ )LQDQFH UDQJing from early stage capital, venture capital to alternative funding venues. :LWKLQ WKH EXLOGLQJ HFRsystem topics, the GEC will H[SORUH D (QWUHSUHQHXUVKLS /HDUQLQJ E (QWUHSUHQHXUVKLS *URZWK F :RPHQ V (QWUHSUHQHXUVKLS G

6RFLDO (QWUHSUHQHXUVKLS H

(PHUJLQJ (FRV\VWHPV DQG I &RUSRUDWH ,QLWLDWLYHV 7KHUH ZLOO DOVR EH PDQ\ sessions dedicated to policy, research, impact assessment and networking.

What will other steps be taken regarding entrepreneurship with this congress and will there be new projects related to this theme? ,Q HYHU\ PDMRU PXOWL VWDNHholder project, the process is just as important as the RXWFRPH 7KH ,VWDQEXO 2UJDQL]LQJ &RPPLWWHH KDV EHHQ preparing for the GEC for over two years and this proFHVV KDV FDWDO\]HG PDQ\ FRPpelling conversations along the way engaging 100+ local stakeholders and forging deep

The Turkish Perspective

ERQGV ZLWK WKH FR IRXQGHUV RI WKH *(& WKH .DXIIPDQ )RXQGDWLRQ DQG WKH *OREDO (QWUHSUHQHXUVKLS 1HWZRUN as well as, numerous other LQWHUQDWLRQDO RUJDQL]DWLRQV The coordination efforts of the GEC with local stakeholders has led to open lines of communication and more HIoFLHQW YLVLRQLQJ DQG FROODERUDWLRQ $OO RI WKH SDUWQHUV of the Turkish ecosystem EHOLHYH WKDW KHDOWK\ HFRsystems are most effecWLYHO\ EXLOW DURXQG LQGXVWU\ verticals and geographic competitive advantages. All RI WKH SDUWQHUV DOVR EHOLHYH that a strong entrepreneurship ecosystem has many critical components - from developing human capital to PRELOL]LQJ YHQWXUH FDSLWDO ZKLFK DUH HTXDOO\ LPSRUWDQW $QG oQDOO\ DOO RI WKH SDUWQHUV DOVR EHOLHYH LQ WKH QHHG IRU very focused and dedicated HIIRUWV 7KHUHIRUH EXLOGLQJ D WUXH HFRV\VWHP UHTXLUHV D ZLGH UDQJH RI H[SHUWLVH IURP developing entrepreneurial mindsets among youth all

WKH ZD\ WR FRPPHUFLDOL]LQJ research and development.

The greatest aspiration of KRVWLQJ WKH *(& LQ ,VWDQEXO is to convert this one-time SURMHFW EDVHG FROODERUDtion into an on-going local entrepreneurship ecosystem EXLOGHUV SODWIRUP WR KHOS GHoQH DQG SXUVXH HYHQ PRUH DPELWLRXV QDWLRQDO HQWUHpreneurship policies and

The coordination efforts of the GEC with local stakeholders has led to open lines of communication Zg] fhk^ ^_Ã&#x2013;\b^gm visioning and collaboration.

oHOG ZRUN VWUDWHJLHV LQ WKH PRVW HIIHFWLYH DQG GHOLEHUDWH ZD\ 6XFK D FROODERUDWLRQ SODWIRUP ZRXOG DOVR HQDEOH stronger foreign relations activities.

In this congress, you have Z iZkmg^klabi pbma MûF% how do you evaluate your \hhi^kZmbhg pbma MûF8 7ü0 V FRPPLWPHQW WR strengthening Turkish innovation, entrepreneurship and H[SRUW JURZWK LV XQGHQLDEOH The common denominator DFURVV DOO RI 7ü0 V SURJUDPV ranging from their sectoral networks to their student activities to their annual innovation and entrepreneurship FRQJUHVV LV FROODERUDWLRQ 7ü0 KDV DQ XQZDYHULQJ EHOLHI LQ WKH TXDOLW\ GLYHUVLW\ and competitive potential of 7XUNLVK LQGXVWU\ DQG ODERU H. DİDEM ALTOP

Founding Managing Director of Endeavor Turkey

IRUFH 7ü0 V GHHS URRWHG FXOWXUH RI FROODERUDWLRQ DQG conviction makes it a pleaVXUH WR ZRUN ZLWK WKHP ,Q DGGLWLRQ WR 7ü0 V k'LVFRYHU WKH 3RWHQWLDOy FDPSDLJQ IRU SURPRWLQJ 7XUNLVK H[SRUWV 7ü0 KDV EHHQ FKDPSLRQLQJ WKH GHYHORSPHQW RI D FROODERration platform for the local entrepreneurship ecosystem for many years as an initiative FDOOHG k%RUQ *OREDOy ,W KDV EHHQ DQ LQWHUHVWLQJ H[SHULHQFH ZRUNLQJ DV the Managing Director of Endeavor Turkey, as well as, WKH 'LUHFWRU RI WKH ,VWDQEXO 2UJDQL]LQJ &RPPLWWHH IRU WKH *(& :KHQ ZH oUVW started our planning efforts roughly two years ago, everyone on the team was wearing WKHLU RZQ RUJDQL]DWLRQ V KDW (DFK RI WKH PHPEHUV RI WKH ,VWDQEXO 2UJDQL]LQJ &RPPLWWHH KDYH XQLTXH PLVVLRQ DQG JRDOV )RU H[DPSOH ZKLOH Endeavor Turkey is focused on supporting high-impact VFDOH XSV +DELWDW LV IRFXVHG on promoting entrepreneurship as an economic development and social integration VWUDWHJ\ IRU WKH EDVH RI WKH pyramid. And while TOBB is focused on increasing the competitiveness of SMEs, 7ü0 LV IRFXVHG RQ VWUHQJWKening the competitiveness of 7XUNLVK H[SRUWHUV 2YHU WLPH ZH WUXO\ ERQGHG KROLVWLcally as the GEC team. And WKLV LV WKH UHDVRQ ZK\ , DP FRQoGHQW WKDW WKLV H[SHULence of co-hosting the GEC LQ ,VWDQEXO q oUVW ZLWK WKH PHPEHUV RI WKH ,VWDQEXO 2UJDQL]LQJ &RPPLWWHH DQG then with the important FRQWULEXWLRQV RI WKH ORFDO ecosystem community - will EH WKH SHUIHFW VSDUN WR WXUQ this shared vision of launchLQJ D FROODERUDWLRQ SODWIRUP for entrepreneurship into a reality.

29

Briefing

The Institute, carrying out operations as Turkeyâ&#x20AC;&#x2122;s face in cultural diplomacy, aims to have opened 100 Cultural &HQWHUV E\ LQ the 100th foundation anniversary of Turkish 5HSXEOLF

FOUNDATION

Yunus Emre Institute

BUILDING BRIDGES BETWEEN WORLD CULTURES

Rngnl >fk^ Bglmbmnm^% pab\a bl Z Ã&#x2014;Z`labi hk`ZgbsZmbhg mh ikhfhm^ Mnkdbla \nemnk^ Zg] eZg`nZ`^ Z[khZ]% \nkk^gmer aZl .- h_Ã&#x2013;\^l bg -+ \hngmkb^l'

BY SERAP KAYA

Y

NGNL >FK> BGLMBMNM> WAS named after Yunus

Emre, who was an Anatolian 6Xo OLYLQJ LQ WKH WK DQG WK centuries. His most important IHDWXUH LV WKDW KH LV D V\PERO of human values, human love and social peace. Thus, the ,QVWLWXWH DLPV WR SURPRWH Turkeyâ&#x20AC;&#x2122;s culture and art to the world, and work for a more peaceful world, where one understands the other with the most competent, polite DQG XQLTXH ODQJXDJH RI WKH

APRIL 2018 ISSUE 57

FLYLOL]DWLRQ ,Q RUGHU WR DFKLHYH this goal and show that we have a say to the whole world, ZH VKRXOG oUVW WHOO DERXW ourselves and our cultural values in the most proper ZD\ ,W LV QRW D FRLQFLGHQFH to choose the name of Yunus (PUH IRU RXU ,QVWLWXWH ZKLFK acts with a people-oriented approach. This great person QRW RQO\ FRQWULEXWHG WR WKH development of Turkish with KLV SRHPV EXW DOVR JDYH messages that aimed peopleâ&#x20AC;&#x2122;s

living in peace and within common values without making any discrimination for religion, language and race ZLWK KLV SKLORVRSK\ EXLOW RQ XQLYHUVDO KXPDQ YDOXHV ,W LV DQ REMHFWLYH VHW E\ <XQXV (PUH ,QVWLWXWH WR PDLQWDLQ WKLV EDVLF SKLORVRSK\ LQ DOO LWV activities.

INCREASING CULTURAL EXCHANGE

Yunus Emre Foundation is a SXEOLF IRXQGDWLRQ ZKLFK ZDV

founded under the law dated DQG QXPEHUHG 5653 to promote Turkey, Turkish language, its history and culture and art, make such related information and GRFXPHQWV DYDLODEOH IRU XVH in the world, provide services DEURDG WR SHRSOH ZKR ZDQW WR KDYH HGXFDWLRQ LQ WKH oHOGV RI Turkish language, culture and art, to improve the friendship EHWZHHQ 7XUNH\ DQG RWKHU countries and increase the FXOWXUDO H[FKDQJH $V DQ LQVWLWXWLRQ DIoOLDWHG to the Foundation, Yunus (PUH ,QVWLWXWH LV FDUU\LQJ out studies for Turkish teaching in the cultural FHQWHUV HVWDEOLVKHG DEURDG WR accomplish the purposes of this law as well as conducting culture and art activities to promote our country and JLYLQJ VXSSRUW WR VFLHQWLoF researches.

Starting to operate in 2009, Yunus Emre ,QVWLWXWH KDV PRUH WKDQ FXOWXUDO FHQWHUV DEURDG Apart from the Turkish education given in the

PHOTOGRAPH BYLOREM IPSUM

30

The Turkish Perspective

reach 20,000 people through WKLV SRUWDO KRZHYHU LQ WKH oUVW VL[ PRQWKV WKH\ KDYH already reached 100,000 people. Therefore, they have updated their goal to reach 500,000 new Turkish learners through their portal DW WKH HQG RI WKH

PHOTOGRAPH BYLOREM IPSUM

â&#x20AC;&#x153;CULTURAL DIPLOMACY IS OUR DUTYâ&#x20AC;?

cultural centers, Turkology departments and Turkish teaching are supported with the co-operations made with different educational institutions in different countries. Several activities DUH RUJDQL]HG WR SURPRWH our culture and art through cultural centers, and our country is represented through national or international events. <XQXV (PUH ,QVWLWXWH +HDG 3URIHVVRU ĂşHUHI $WHĂť VDLG WKHUH LV D KLJK interest in YEE along with Turkeyâ&#x20AC;&#x2122;s increasing power, LQpXHQFH DQG YLVLELOLW\ LQ WKH international community and he added that the increasing interest in Turkey DQG 7XUNLVK EULQJV JUHDW UHVSRQVLELOLWLHV <(( ZKLFK LV D pDJVKLS RUJDQL]DWLRQ WR SURPRWH Turkish culture and language DEURDG FXUUHQWO\ KDV RIoFHV LQ FRXQWULHV <(( continues to teach Turkish WKURXJK SRLQWV RI FRQWDFW DURXQG WKH ZRUOG ,Q WKH EHJLQQLQJ WKH\ SODQQHG WR

+HDG RI WKH ,QVWLWXWH DOVR said, â&#x20AC;&#x153;Throughout 2017, ZH KDYH UHDOL]HG PRUH WKDQ HYHQWV DW <(( RIoFHV and various other locations. :H DUH RUJDQL]LQJ D ZLGH range of events including dance performances, music concerts, stage performances, VFLHQWLoF FRQIHUHQFHV DQG art workshops to introduce people to the Turkish culture.

We are especially trying to UHDFK WKH \RXWK DEURDG DQG render our culture more YLVLEOH DQG ZLGHVSUHDG For instance, we launched WKH k6XOWDQ &RPSRVHUVy project in 2017. Many of the Ottoman sultans were also competent musicians who had their own compositions. :H RUJDQL]HG FRQFHUWV LQ various countries at which these compositions were performed on stage. We UHDOL]HG WKHVH FRQFHUWV E\ FROODERUDWLQJ ZLWK ORFDO artists. We worked with %UD]LOLDQ DUWLVWV LQ %UD]LO DQG ,VUDHOL DUWLVWV LQ ,VUDHO ,Q WKH IROORZLQJ GD\V ZH

ZLOO RUJDQL]H WKLV FRQFHUW in Turkey and we will come together with artists in ,VWDQEXO :H KDG D FRQFHUW DW WKH +DJLD ,UHQH RQ 0DUFK 10 with the participation of artists from 10 countries.

These concerts show that Turkey is a country open to DOO UHOLJLRQV DQG FXOWXUHV y

TURKISH LANGUAGE SUMMER SCHOOL

â&#x20AC;&#x153;The most essential mission LV WR LQFUHDVH WKH QXPEHU RI people who are connected to Turkey and relay correct LQIRUPDWLRQ DERXW 7XUNH\ to the peoples of other countries. We do not make DQ\ SURSDJDQGD ZH MXVW LQYLWH WKHP WR 7XUNH\ ,Q WKLV UHVSHFW ZH KDYH EHHQ RUJDQL]LQJ WKH 7XUNLVK Language Summer School for a couple of years now.

We invite youth from all over the world to Turkey. :H ZLOO EH KRVWLQJ DURXQG \RXWK LQ DV SDUW RI WKLV SURJUDP 7KH\ ZLOO EH attending Turkish language courses until 12 p.m. in the afternoon, in which

Yunus Emre Institute aims to promote Turkeyâ&#x20AC;&#x2122;s culture and art to the world, and work for a more peaceful world.

they will have the chance to understand our country DQG FXOWXUH EHWWHU WKURXJK cultural activities including watching Turkish movies, listening to Turkish songs, seeing Turkish handicrafts DQG WDVWLQJ 7XUNLVK IRRG y ĂşHUHI VDLG The application for this program is done online. For WKH WLPH EHLQJ ,QVWLWXWH received 11,000 applications DQG ZH H[SHFW WKH QXPEHU of applications to surpass E\ WKH HQG RI 0DUFK The applications come from a wide range of countries including the U.S., Germany, Chile and Japan. Last year, there were participants IURP FRXQWULHV 7KLV \HDU ,QVWLWXWH DLPV WR LQFOXGH youth from 100 countries.

Constantly increasing the QXPEHU RI DSSOLFDWLRQV indicates that Turkeyâ&#x20AC;&#x2122;s image is good in the eyes of the people and there is an increasing interest toward Turkey.

PROMOTING TURKEY AND TURKISH CULTURE 7KH ,QVWLWXWH FDUU\LQJ RXW operations as Turkeyâ&#x20AC;&#x2122;s face in cultural diplomacy, aims to have opened 100 Cultural &HQWHUV E\ LQ WKH WK foundation anniversary of 7XUNLVK 5HSXEOLF WR IXUWKHU promote Turkey around the world through right sources with Turkish instruction and culture-arts activities, DQG FRQWULEXWH LQ ZRUOG V cultural heritage with events EDVHG RQ LQWHUFXOWXUDO interaction. Accordingly, ,QVWLWXWH SURFHHGV ZLWK enthusiasm towards the ideals RI FROODERUDWLQJ ZLWK YDULRXV RUJDQL]DWLRQV LQ RUGHU WR VXSSRUW VFLHQWLoF DQG FXOWXUDO projects, sharing the results WKURXJK SXEOLFDWLRQV ZLWK WKH ZRUOG SXEOLF DQG WKLV ZD\ HVWDEOLVKLQJ FXOWXUDO EULGJHV EHWZHHQ ZRUOG FXOWXUHV

31

32

Briefing

TÄ°M BRINGS EXPERTISE IN INNOVATION PASSIONATE

Mnkdbla >qihkm^kl :ll^f[er% mZk`^mbg` ma^ fbllbhg h_ lik^Z]bg` ma^ bgghoZmbhg bgmh ma^ ^\hlrlm^f bg Mnkd^r% aZl lb`g^] Z lmn]r mh \Zkkr ma^l^ ^__hkml bg ma^ `eh[Ze Zk^gZ Zg] MûF [^\Zf^ ma^ Mnkd^r k^ik^l^gmZmbo^ h_ Bgm^kgZmbhgZe BgghoZmbhg Ikh_^llbhgZel :llh\bZmbhg !B:HBI"'

T

URKISH EXPORTERS :LL>F;ER !MûF"

&KDLUPDQ %Ã&#x2039;\Ã&#x2039;NHNûL 2XU H[SRUWHUV ZLOO EH LQYROYHG in a strong network of ,$2,3 ZLWK FORVH WR innovation professionals from FRXQWULHV ZRUOGZLGH , would like to invite over 70 WKRXVDQG RI RXU H[SRUWHUV to join the Turkish platform RI ,QWHUQDWLRQDO ,QQRYDWLRQ Professionals Association.

0HPEHUVKLS WUDQVDFWLRQV FDQ EH GRQH YLD WKH OLQN LQ 7ü0 V internet site.

7,0 &KDLUPDQ 0HKPHW %Ã&#x2039;\Ã&#x2039;NHNûL VWDWHG WKDW DIWHU 7XUNH\ ,QQRYDWLRQ DQG Entrepreneurship Week, üQRYD/ü* DQG üQR6XLW programs, they will continue WR FRQWULEXWH WR 7XUNH\ V

APRIL 2018 ISSUE 57

innovation ecosystem with EHLQJ 7XUNH\ V UHSUHVHQWDWLYH RI ,$2,3 k:LWK WKLV SURMHFW ZH DLP WR JLYH H[SHUWLVH LQ innovation to all persons and institutions, especially H[SRUWLQJ FRPSDQLHV academicians, professionals and students. Especially RXU H[SRUWHUV ZLOO EH included in the strong communication network

FUHDWHG E\ WKH ,$2,3 V innovation professionals close WR IURP FRXQWULHV ZRUOGZLGH y %Ã&#x2039;\Ã&#x2039;NHNûL VDLG WKDW WKH\ VLJQHG WKH SURWRFRO IRU EHLQJ Turkey representative of ,$2,3 LQ WKH ,QQRYDWLRQ and Entrepreneurship Week ZLWK ,$2,3 3UHVLGHQW %UHWW 7UXVNR +H VDLG k,QQRYDWLRQ is the most important

circumstance for achieving VXVWDLQDEOH JURZWK WDUJHWV LQ RXU H[SRUWV 7KH ZD\ WR WKDW is through innovation. We are talking in every platform that there is not only a single path WR LQQRYDWLRQ EXW LQQRYDWLRQ is an ecosystem. We intend WR EXLOG WKLV HFRV\VWHP LQ Turkey with the innovationoriented programs we have RUJDQL]HG VLQFH :H are continuing our activities in this area with an everincreasing determination and faith. The protocol that ZH VLJQHG ZLWK ,$2,3 ZLOO HPSRZHU XV LQ WKLV oHOG Referring to the advantages of the new formation, %Ã&#x2039;\Ã&#x2039;NHNûL VDLG k2XU companies are willing to EHFRPH D PHPEHU ,$2,3 from Turkey and will have the opportunity to prove their local innovation competency ZLWK FHUWLoFDWH SURJUDPV RQ D JOREDO VFDOH 2XU oUPV WKDW increase their competitiveness will focus on high added YDOXH H[SRUW 7KXV , would like to invite over 70 WKRXVDQG RI RXU H[SRUWHUV to join the Turkish platform RI ,QWHUQDWLRQDO ,QQRYDWLRQ Professionals Association.

0HPEHUVKLS WUDQVDFWLRQV FDQ EH GRQH YLD WKH OLQN LQ 7ü0 V internet site. +DYLQJ HPSKDVL]HG WKDW one of the most important components in increasing RXU JOREDO FRPSHWLWLYH SRZHU LV WKH \RXWK %Ã&#x2039;\Ã&#x2039;NHNûL VDLG â&#x20AC;&#x153;Our young population is our greatest strength in line with

The Turkish Perspective

our 2023 goals. We only have 13 million young people in the DJH JURXS +DOI RI RXU population is 30 years old and LV XQGHU \HDUV ROG , EHOLHYH WKDW RXU IXWXUH ZLOO EH PXFK EULJKWHU WKDQNV WR perseverance and productivity of our young people who see the world with different perspectives and make genius moves. The high seas of innovation are waiting for our \RXQJ SHRSOH ,Q RUGHU WR VHUYH WKLV SXUSRVH ZH HVWDEOLVKHG ,QRYD7ü0 D JLDQW IDPLO\ RI SHRSOH IURP university. We will continue our efforts to make more than 7 million university students MRLQ ,QRYD7ü0 SODWIRUP y

RI WKH GLIIHUHQW PHPEHUVKLS systems: Corporate (silver, JROG SODWLQXP $FDGHPLF 1RQ SURoW 3URIHVVLRQDO 6WXGHQW DQG $VVRFLDWH 7,0 0HPEHUV v *OREDO ,QQRYDWLRQ 6FLHQFH +DQGERRN %RRN v $FFHVV WR ,QQRYDWLRQ Science Journal v &HUWLoFDWH :RUNERRNV v 'LVFRXQWV WR &HUWLoFDWH ([DPV v ,QWHUQDWLRQDO :RUNLQJ *URXS 0HPEHUVKLSV v 'LVFRXQWV WR ,QWHUQDWLRQDO ,QQRYDWLRQ &RQIHUHQFHV v 3DUWLFLSDWLRQ LQ :HELQDUV

:l Z ghg&ikhÃ&#x2013;m organization, IAOIPâ&#x20AC;&#x2122;s goals are to grow the ,Q WKH IUDPHZRUN RI formal recognition of FRRSHUDWLRQ HVWDEOLVKHG a profession, enrich ZLWK 7,0 DQG ,$2,3 WKHUH the knowledge and are several advantages practice of the science offered at different levels of PHPEHUVKLS ZLWKLQ WKH VFRSH of innovation.

IAOIP MEMBERSHIP BENEFITS

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HOW TO APPLY?

All persons or institutions WKDW ZRXOG OLNH WR EHQHoW IURP 7ü0 V DGYDQWDJHV RI ,$2,3 PHPEHUVKLS DQG discounted programs should EH oUVW oOO DSSOLFDWLRQ IRUPV (PSOR\HHV RI WKH ([SRUWHUV $VVRFLDWLRQV PHPEHU FRPSDQLHV ,QRYD7ü0 VWXGHQWV ,QR6XLW PHQWRUV 7ü0 FRQVXOWDQWV 3DUWLFLSDQWV RI ,QRYD/ü* DQG 7ü0 V UHODWHG SURMHFWV VKRXOG EH access individual application form via goo.gl/HvUB95 On the other side, ([SRUWHUV $VVRFLDWLRQV PHPEHU FRPSDQLHV ,QR6XLW companies, company/ institution participants of ,QRYD/ü* DQG 7ü0 V UHODWHG SURMHFWV VKRXOG EH DFFHVV corporate application form via goo.gl/Fr7Cu Outside of the individual and FRUSRUDWH PHPEHUV WKH RWKHUV should make applications and EHQHoW IURP 7,0 V DGYDQWDJHV RI ,$2,3 PHPEHUVKLS YLD ZZZ iaoip.org.

IAOIP: ADD YOUR VOICE TO THE INNOVATION DEBATE $ SURIHVVLRQDO PHPEHUVKLS RUJDQL]DWLRQ WKH ,QWHUQDWLRQDO $VVRFLDWLRQ RI ,QQRYDWLRQ 3URIHVVLRQDOV ,$2,3 LV WKH ZRUOG V RQO\ LQQRYDWLRQ FHUWLoFDWLRQ ERG\ SURYLGLQJ PHPEHUV with the knowledge, skills, and opportunities to deliver real change in WKHLU LQGXVWU\ RU oHOG 7KH ,%R. ,QQRYDWLRQ %RG\ RI .QRZOHGJH LV developed and maintained E\ PHPEHUV WKURXJK D transparent and democratic process that assures everyone the opportunity WR FRQWULEXWH 7KH ,$2,3 LV D 86 F QRQ IRU SURoW DQG LWV FKDSWHUV DUH HTXLYDOHQW QRW IRU SURoWV LQ their respective countries.

7KH ,QWHUQDWLRQDO $VVRFLDWLRQ RI ,QQRYDWLRQ 3URIHVVLRQDOV ,$2,3

DFWV DV DQ H[SHUW WKLUG party to certify individuals DV NQRZOHGJHDEOH professionals in the science of innovation. As a nonSURoW RUJDQL]DWLRQ ,$2,3 V goals are to grow the formal recognition of a profession, enrich the knowledge and practice of the science of innovation, and to support career development for professional innovators throughout world.

33

Briefing

AVIATION

Turkish Airlines Extending Its Reach With New Aircraft ?erbg` mh fhk^ \hngmkb^l maZg Zgr hma^k Zbkebg^% Mnkd^rĂ?l Ă&#x2014;Z` \Zkkb^k bl ^qiZg]bg` bml fh]^kg Ă&#x2014;^^m pbma /) g^p pb]^&[h]r Zbk\kZ_m Za^Z] h_ Z fho^ mh BlmZg[ne G^p :bkihkm% [^\hfbg` hi^kZmbhgZe hg H\mh[^k +2% mabl r^Zk'

T

URKISH AIRLINES,

announced that, in order to meet the need for ZLGH ERG\ RI DLUFUDIW WKH FRPSDQ\ KDV FORVHG $LUEXV DQG %RHLQJ RUGHUV oUP and 10 optional, a total of 60 ZLGH ERG\ DLUFUDIW RI ZKLFK WR EH GHOLYHUHG LQ LQ LQ in 2012, 11 in 2023 and 7 LQ WKH \HDU $FFRUGLQJ WR WKLV D WRWDO RI % DLUFUDIW RI ZKLFK oUP APRIL 2018 ISSUE 57

DQG RSWLRQDO ZLOO EH purchased from Boeing and 30 A350-900 aircraft, of ZKLFK oUP DQG RSWLRQDO ZLOO EH SXUFKDVHG IURP $LUEXV 2Q 6HSWHPEHU during the President of Turkey H.E. Recep Tayyip (UGRĂžDQ V YLVLW WR 1HZ <RUN WR MRLQ WKH 8QLWHG 1DWLRQV *HQHUDO $VVHPEO\ %RHLQJ and Turkish Airlines had signed a memorandum of

PHOTOGRAPH BYLOREM IPSUM

34

The Turkish Perspective

PHOTOGRAPH BYLOREM IPSUM

Having one of the \RXQJHVW pHHW LQ Europe with an average age of 7 years, Turkish Airlines will add 60 new aircraft, HTXLSSHG ZLWK WKH latest technology, to LWV PRGHUQ pHHW

XQGHUVWDQGLQJ 0R8 WR RUGHU 'UHDPOLQHUV ,Q DGGLWLRQ WR WKLV memorandum of understanding, Boeing and the Turkish government had also announced the Boeing 7XUNH\ 1DWLRQDO $HURVSDFH ,QLWLDWLYH GHVLJQHG WR support the growth of the Turkish aerospace industry, in parallel with the targets VHW E\ YLVLRQ IRU the centenary of Turkish 5HSXEOLF The initiative outlines a strategic framework that aligns Boeing investment and programs with Turkish $YLDWLRQ ,QGXVWU\ NH\ oJXUHV VWDNHKROGHUV LQ WKH areas of research, engineering and skills development. ,W DOVR UHpHFWV %RHLQJ V FRQoGHQFH LQ WKH RXWORRN IRU 7XUNH\ DV D VLJQLoFDQW PDUNHW DQG D OHDGLQJ JOREDO LQGXVWU\ participant.

Turkish Airlines had also VLJQHG DQ 0R8 ZLWK $LUEXV WR DFTXLUH RSWLRQDO A350-900 aircraft. The agreement was signed at the Ã&#x2030;lysée Palace, on January LQ 3DULV GXULQJ WKH

The new hub of Turkish Airlines, Istanbul New Airport, will be the worldâ&#x20AC;&#x2122;s largest with 200 million passengers per year when it reaches full operational capacity.

President of Turkey H.E. Recep Tayyip Erdoganâ&#x20AC;&#x2122;s RIoFLDO YLVLW WR )UDQFH Commenting on the closed orders, Chairman of WKH %RDUG DQG WKH ([HFXWLYH

&RPPLWWHH 0 üONHU $\FÂ&#x201C; said the following: â&#x20AC;&#x153;Today, weâ&#x20AC;&#x2122;re pleased to conclude this process which will prove WR EH FUXFLDO QRW RQO\ IRU 7XUNLVK $LUOLQHV EXW DOVR 7XUNLVK E\ oUPO\ RUGHULQJ WKHVH DLUFUDIWV WR EH DGGHG WR RXU HYHU H[SDQGLQJ pHHW *RRGZLOO DJUHHPHQWV WXUQHG LQWR oUP RUGHUV ZKLFK ZH FRQVLGHU WR EH D very important initiative to meet our need for wideERG\ DLUFUDIW DW ,VWDQEXO V 1HZ $LUSRUW ZKLFK ZLOO VHUYH DV RXU QHZ KXE RQFH its construction process completed. This great step, which will further

strengthen our everH[SDQGLQJ pHHW IRU RXU 5HSXEOLF V WK \HDU DQG EULQJ RXU SDVVHQJHU V satisfaction to a much KLJKHU OHYHO ZLOO EULQJ D great acceleration to the steady rise of our countryâ&#x20AC;&#x2122;s pDJ FDUULHU 7XUNLVK $LUOLQHV DQG ZLOO DOVR EH D FRQVLGHUDEOH DGGHG YDOXH IRU 7XUNLVK &LYLO $YLDWLRQ y Turkeyâ&#x20AC;&#x2122;s aviation and aerospace industry LV DQ LQGLVSHQVDEOH SDUWQHU IRU VHYHUDO JOREDO manufacturers. Turkish companies supply various aircraft parts and FRPSRQHQWV WR ERWK %RHLQJ DQG $LUEXV ZKLOH 7XUNLVK Airlines, through its joint venture Turkish Seat ,QGXVWULHV 76, HVWDEOLVKHG with Assan Hanil, designs and produces aircraft seats.

Having one of youngest pHHWV LQ (XURSH ZLWK DQ average age of 7 years, 7XUNLVK $LUOLQHV pHHW FRPSULVHV DLUFUDIW 7KH award-winning national pDJ FDUULHU KDG DOVR DGGHG two Boeing 777F Freighters WR LWV pHHW DW WKH HQG RI ODVW year.

7KH QXPEHU RI GHVWLQDWLRQV RI 7XUNH\ V pDJ carrier has reached 302, with recently launched pLJKWV WR )UHHWRZQ 6LHUUD Leone and Samarkand, 8]EHNLVWDQ 7KH QDWLRQDO pDJ FDUULHU RSHUDWHV LQ countries, more than any other airline in the world.

35

Briefing

INVESTMENT

TURKEYâ&#x20AC;&#x2122;S ADVANTAGES COMPARED TO OTHER DEVELOPING COUNTRIES T

here are plenty of reasons to invest in 7XUNH\ EXW VRPH UHDVRQV UDQJLQJ IURP D UREXVW HFRQRP\ WR VHFWRUDO RSSRUWXQLWLHV stand out as the most attractive advantages.

7XUNH\ RIIHUV LQYHVWRUV XQLTXH RSSRUWXQLWLHV WR JURZ WKHLU EXVLQHVVHV LQ WKH FRXQWU\ DQG LQ VXUURXQGLQJ PDUNHWV ,QYHVWRUV PD\ oQG some of these advantages in other locations DV ZHOO EXW ZKDW PDNHV 7XUNH\ XQLTXH LV WKDW WKH\ FDQ oQG DOO RI WKHVH LQ RQH SODFH

ROBUST ECONOMY

Turkey stands out as the 13th largest economy in the world and 5th largest in Europe according to 2016 GDP at purchasing power parity.

Turkey outperformed many rival economies with its record growth over the past decade.

7KH HFRQRP\ KDV EHHQ JURZLQJ UREXVWO\ ZLWK DQ impressive performance of DSSUR[LPDWHO\ SHUFHQW annual growth over the past \HDUV 7KLV PDNHV 7XUNH\ the fastest growing economy in Europe and one of the fastest growing economies in the world.

APRIL 2018 ISSUE 57

STRONG DOMESTIC MARKET

The economic activity in 7XUNH\ KDV EHHQ GULYHQ PDLQO\ E\ D YLEUDQW domestic market. As a result RI WKH UREXVW HFRQRPLF growth over the past decade, Turkey has more than tripled its GDP per capita at current prices to more than USD 10,000.

Among countries with populations over 50 million, WKHUH DUH RQO\ FRXQWULHV with income per capita over USD 10,000 and Turkey is the only developing country on that list.

Turkeyâ&#x20AC;&#x2122;s strong domestic PDUNHW KDV EHHQ IXUWKHU VWUHQJWKHQHG E\ WKH

HPHUJHQFH RI D VL]HDEOH middle class. With increasing income per capita and purchasing power, this middle class has EHFRPH WKH EDFNERQH RI DQ PLOOLRQ VWURQJ PDUNHW

OXFUDWLYH QHLJKERULQJ PDUNHWV ZLWK D FRPELQHG population of around 1.6 ELOOLRQ SHRSOH DQG 86' 25 trillion GDP. Around KDOI RI JOREDO WUDGH WDNHV SODFH ZLWKLQ D KRXU pLJKW UDGLXV RI 7XUNH\ ,QYHVWRUV in Turkey can also follow and cover markets in 16WLPH ]RQHV IURP 1HZ <RUN to Tokyo.

STRATEGIC LOCATION

The domestic market in Turkey is well connected with the key markets not only through a customs union with the EU and free trade agreements ZLWK FRXQWULHV EXW DOVR it is geographically and logistically well connected with the rest of the world.

As such, Turkeyâ&#x20AC;&#x2122;s geostrategic location provides investors easy access to

FAVORABLE DEMOGRAPHICS With half of its population under 32 years old, Turkey stands out as the country with the largest youth population in Europe.

Turkeyâ&#x20AC;&#x2122;s working age population continues to increase, and the country

PHOTOGRAPH BYLOREM IPSUM

36

The Turkish Perspective

7RWDO 5 ' VSHQGLQJ LQ 7XUNH\ H[FHHGHG 86' ELOOLRQ PDUNLQJ XS D RQH percent share in GDP. Turkey aims to increase this share WR SHUFHQW E\ WKH FHQWHQQLDO RI WKH 5HSXEOLF RI 7XUNH\ 5 ' VSHQGLQJ ZDV MXVW 86' ELOOLRQ LQ making up less than a half percent of GDP.

The Turkish Constitution H[SOLFLWO\ JUDQWV IRUHLJQ investors international DUELWUDWLRQ ZKLFK LV FRGLoHG LQ WKH ,QWHUQDWLRQDO $UELWUDWLRQ $FW IRU GLVSXWH settlement and protection DJDLQVW QDWLRQDOL]DWLRQ Moreover, foreign investments in Turkey are DOVR SURWHFWHG E\ WKH ELODWHUDO investment promotion and protection treaties that Turkey has signed with more than 75 countries.

KDV D VWDEOH GHSHQGHQF\ ratio.

Turkey will continue to maintain its demographic DGYDQWDJHV RYHU WKH QH[W two decades. The increasing working age population will support the economic DQG EXVLQHVV DFWLYLWLHV and the low dependency ratio will provide room for allocating more resources to investment.

PHOTOGRAPH BYLOREM IPSUM

SKILLED LABOR FORCE

Along with the young population, another reason to invest in Turkey is the DYDLODELOLW\ RI D VNLOOHG ODERU force with an industrious work ethic and costcompetitive edge.

Today there are many successful Turkish H[HFXWLYHV PDQDJLQJ JOREDO FRPSDQLHV %H it senior managers or TXDOLoHG HQJLQHHUV 7XUNH\ RIIHUV ZRUOG FODVV TXDOLW\ professionals. Coupled with D FRPSHWLWLYH ODERU FRVW such a workforce has made Turkey more attractive to foreign investors.

LIBERAL INVESTMENT CLIMATE )', LQ 7XUNH\ LV VWURQJO\ SURWHFWHG E\ ERWK GRPHVWLF DQG LQWHUQDWLRQDO ODZV ,Q 2003, Turkey enacted a new )RUHLJQ 'LUHFW ,QYHVWPHQW /DZ HQVKULQLQJ HTXDO treatment for all investors.

R&D ACTIVITIES

,Q DGGLWLRQ WR SURYLGLQJ D OLEHUDO LQYHVWPHQW FOLPDWH Turkey also offers lucrative incentives ranging from manufacturing incentives WR 5 ' DQG LQQRYDWLRQ support. Turkey is aware RI WKH QHHG IRU 5 ' investments in order to move up the value chain.

7KH 5 ' LQFHQWLYHV DUH DOVR VXSSRUWHG E\ D IDYRUDEOH HFRV\VWHP WKDW DWWUDFWV JOREDO FRPSDQLHV WR HQJDJH LQ 5 ' DFWLYLWLHV LQ 7XUNH\ ,Q 7XUNH\ WKHUH DUH PRUH WKDQ 5 ' centers, and around 100 RI WKHVH EHORQJ WR JOREDO companies.

OTHER OPPORTUNITIES 7XUNH\ RIIHUV DEXQGDQW opportunities in a variety of sectors that are growing so fast that domestic production capacity is XQDEOH WR NHHS XS ZLWK demand. These sectors need further investment, especially from foreign investors. ,Q WKH HQHUJ\ VHFWRU 7XUNH\ KDV DPELWLRXV WDUJHWV WR UHDFK E\ 0RUH WKDQ 86' ELOOLRQ RI LQYHVWPHQW DUH UHTXLUHG in the energy sector over the QH[W GHFDGH WR VDWLVI\ WKH increasing energy needs. ,QWHUQDWLRQDO LQYHVWRUV are keeping a close eye on mega projects as well. Almost 30 percent of Turkeyâ&#x20AC;&#x2122;s infrastructure investment QHHG WLOO LV H[SHFWHG WR EH PDGH WKURXJK SXEOLF private partnership model PHJD SURMHFWV )RU H[DPSOH *UDQG ,VWDQEXO 7XQQHO DQG &DQDO ,VWDQEXO DUH SODQQHG WR EH EXLOW LQ QHDU IXWXUH Moreover, the real estate sector in Turkey still has RSSRUWXQLWLHV 7KHUH KDV EHHQ LPSUHVVLYH JURZWK LQ ERWK housing and commercial properties in the country. $SSUR[LPDWHO\ PLOOLRQ ROG EXLOGLQJV ZLOO EH UHSODFHG ZLWK KLJK TXDOLW\ QHZ RQHV XQGHU WKH XUEDQ WUDQVIRUPDWLRQ project.

37

Briefing

TURKEY: A LAND OF OPPORTUNITIES FOR FRENCH INVESTORS M

arch 2018 saw ISPAT engage with potential LQYHVWRUV LQ )UDQFH ,63$7 KRVWHG D k7XUNH\ ,QFUHDVLQJ ,QYHVWPHQW 2SSRUWXQLWLHV Amid Geopolitical 7XUEXOHQFHVy FRQIHUHQFH WRJHWKHU ZLWK *,'( ODZ oUP in Paris on March 15. ,63$7 3UHVLGHQW $UGD Ermut was a keynote speaker at the conference, and during his address Ermut said that UHODWLRQV EHWZHHQ )UDQFH DQG 7XUNH\ KDYH EORVVRPHG over the past 15 years. He added that today there are around 1,500 companies operating with French capital LQ 7XUNH\ LQFOXGLQJ %13 3DULEDV 7RWDO $;$ 6DQRo Renault, Peugeot, Valeo, Schneider Electric, Sephora, Alstom, Carrefour, Danone, Lafarge, and Lâ&#x20AC;&#x2122;Oreal among RWKHUV 7XUNH\ V $PEDVVDGRU WR 3DULV üVPDLO +DNNÂ&#x201C; 0XVD was also a panelist at the k,QYHVW LQ 7XUNH\y VHVVLRQ DW the conference and talked

DERXW WKH 7XUNLVK HFRQRP\ the opportunities it offers, and trade, cultural and political UHODWLRQV EHWZHHQ 7XUNH\ DQG France.

France and Turkey have blossomed over the past 15 years.

ISPAT HOLDS INVESTMENT I SEMINARS IN JAPAN

APRIL 2018 ISSUE 57

SPAT held a series of seminars in Japan in 0DUFK WKLV \HDU 7KH oUVW RI WKH VHULHV C 7XUNH\ ,QYHVWPHQW Seminarâ&#x20AC;&#x2122;â&#x20AC;&#x2122;, was held on March LQ 7RN\R E\ WKH -DSDQ &KDPEHU RI &RPPHUFH DQG ,QGXVWU\ WKH -DSDQ ([WHUQDO 7UDGH 2UJDQL]DWLRQ -(752

DQG ,63$7 7KH VHPLQDU IHDWXUHG 7XUNH\ V $PEDVVDGRU to Tokyo Murat Mercan, ,63$7 9LFH 3UHVLGHQW $KPHW %XUDN 'DþOÂ&#x201C;RþOX ,63$7 Advisor Yuichi Aoki, Toyo .RKDQ +XPDQ 5HVRXUFHV 'LUHFWRU 0LNLNR .RXQR DQG EY Japan/Turkey Manager Yoichiro Takagi as key speakers who presented on

Within the scope of his visit WR )UDQFH ,63$7 3UHVLGHQW Ermut was also a guest on a live EURDGFDVW RQ )UHQFK +HXUHV Chrono de lâ&#x20AC;&#x2122;international FKDQQHO 6SHDNLQJ DERXW Turkeyâ&#x20AC;&#x2122;s economic outlook and prospective sectors of interest for French companies, (UPXW H[SODLQHG ,63$7 V UROH LQ IDFLOLWDWLQJ )', DQG LQ H[SDQGLQJ WLHV EHWZHHQ 7XUNH\ and France.

7KH ,63$7 GHOHJDWLRQ DOVR DWWHQGHG WKH 0,3,0 IDLU in Cannes, which was held RQ 0DUFK ,VWDQEXO was named â&#x20AC;&#x153;Top Southern European City in Business )ULHQGOLQHVVy E\ I'L0DJD]LQH DW WKH IDLU DQG ,63$7 9LFH President Mustafa Rumeli UHFHLYHG WKH DZDUG RQ EHKDOI RI 7XUNH\ $W WKH ,VWDQEXO SDYLOLRQ RI 0,3,0 ,63$7 DOVR WDONHG WR DWWHQGHHV DERXW the advantages of Turkey, such as access to multiple markets ZLWK D FRPELQHG SRSXODWLRQ RI ELOOLRQ *'3 RI 86' 23.5 trillion, and over USD 7.1 ELOOLRQ WUDGH ZLWKLQ D KRXU pLJKW UDGLXV Being the 6th largest supplier to Turkey, France is a country ZKHUH ,63$7 KDV KDG D SHUPDnent presence since 2007.

Turkeyâ&#x20AC;&#x2122;s investment climate, WD[ DQG LQFHQWLYHV V\VWHP DV ZHOO DV OLIH IRU -DSDQHVH H[SDWV in Turkey. ,63$7 FRQFOXGHG DQRWKHU investment seminar in Tokyo LQ 0DUFK ZKHUH ,63$7 Senior Advisor Yuichi Aoki, EY Japan/Turkey Manager <RLFKLUR 7DNDJL DQG %DNHU 0F.HQ]LH 6HQLRU $VVRFLDWH Seiji Tomimoto presented on the investment climate as well DV WKH WD[ DQG OHJDO V\VWHPV in Turkey, with DyDo Drinco Turkey President and CEO Tadashi Sakashita and Fuji 7HOHYLVLRQ 1HWZRUN &KLHI Producer Takayuki Sakamoto featuring as panelists.

PHOTOGRAPH BYLOREM IPSUM

38

The Turkish Perspective

ISPAT INVITES DANISH WIND ENERGY EQUIPMENT MANUFACTURERS TO TURKEY

B TURKEY-CHINA RELATIONS: GROWING AND DELIVERING BENEFITS FOR BOTH COUNTRIES

I

PHOTOGRAPH BYLOREM IPSUM

SPAT and the China Council for the Promotion RI ,QWHUQDWLRQDO 7UDGH &&3,7 KHOG D VHPLQDU LQ %HLMLQJ RQ 0DUFK 7XUNH\ V $PEDVVDGRU WR %HLMLQJ (PLQ ±QHQ DQG ,63$7 3UHVLGHQW Arda Ermut invited Chinese attendees to step up their investments in Turkey, while ,63$7 3URMHFW 'LUHFWRU $ 6DPL <DYX] SUHVHQWHG RQ Turkeyâ&#x20AC;&#x2122;s investment climate.

During the seminar, ,63$7 3UHVLGHQW (UPXW pointed out that China is a very important country for Turkey, and the relations EHWZHHQ WKH WZR FRXQWULHV DUH RQ D EHWWHU IRRWLQJ QRZ WKDQ HYHU EHIRUH +H IXUWKHU noted that Turkey works closely with China on the â&#x20AC;&#x153;One %HOW 2QH 5RDG ,QLWLDWLYHy ZKLFK ZLOO EH DOLJQHG ZLWK Turkeyâ&#x20AC;&#x2122;s Middle Corridor plan.

Drawing attention to SMEs,

China was the top country in Turkeyâ&#x20AC;&#x2122;s imports and was 15th in its exports in 2017.

ZKLFK DUH WKH EDFNERQH RI WKH Turkish economy in terms of production and employment, EXW ZKLFK KDYH OLPLWHG WHFKQRORJLFDO DQG oQDQFLDO FDSDELOLWLHV (UPXW VDLG WKDW WKHUH LV D FRQVLGHUDEOH DPRXQW of opportunity for mergers and DFTXLVLWLRQV DV ZHOO DV MRLQW YHQWXUHV EHWZHHQ &KLQHVH companies and Turkish SMEs. 7KH ,63$7 GHOHJDWLRQ WRJHWKHU ZLWK $PEDVVDGRU Ã&#x2013;nen, also held a meeting ZLWK /LX 'LDQ[XQ &KLQD ,QYHVWPHQW 3URPRWLRQ $JHQF\ General Manager, to discuss joint efforts to promote investment opportunities in the two countries. The Turkish delegation also visited Asian ,QIUDVWUXFWXUH ,QYHVWPHQW %DQN $,,% RI ZKLFK 7XUNH\ is one of the founding partners, DQG H[FKDQJHG YLHZV ZLWK $,,% RIoFLDOV DERXW oQDQFLQJ infrastructure projects in Turkey.

China was the top country in Turkeyâ&#x20AC;&#x2122;s imports and was WK LQ LWV H[SRUWV LQ Today there are more than 900 companies operating with Chinese capital in Turkey. ,63$7 KDV KDG D SHUPDQHQW SUHVHQFH LQ &KLQD VLQFH

ZýZd :o\í Zg] :' <Â&#x2014;g^rm Selçuk of ISPAT presented to Danish investors an overview of Turkeyâ&#x20AC;&#x2122;s investment environment and opportunities in the wind HQHUJ\ HTXLSPHQW VHFWRU in Copenhagen on March 7KH EXVLQHVV VHPLQDU themed â&#x20AC;&#x153;Opportunities in the Turkish Wind Energy Market and Supply Chain with reference to the 1GW <(.$ 7HQGHUy ZDV KHOG LQ FRRSHUDWLRQ ZLWK ,63$7 WKH ,]PLU 'HYHORSPHQW $JHQF\ ,=.$ WKH 'DQLVK :LQG ([SRUW $VVRFLDWLRQ ':($

and the Trade Council of Denmark in Turkey.

The goal of the event was to inform Danish wind energy HTXLSPHQW PDQXIDFWXUHUV DERXW WKH GHWDLOV RI WKH <(.$ wind project, and as well as the general investment environment in Turkey.

Danish companies attending

the event had the opportunity to listen to the details of the 0: <(.$ WHQGHU IURP tender winner SiemensGamesa Turkey. SiemensGamesa will make over USD ELOOLRQ LQ LQYHVWPHQWV LQ Turkish wind facilities in the IROORZLQJ WZR \HDUV WR EXLOG D IDFWRU\ DQG DQ 5 ' FHQWHU ,=.$ LQWURGXFHG WKH FLW\ RI ,]PLU DV DQ DWWUDFWLYH investment destination for the sector, while Danish ,QYHVWPHQW )XQG IRU Developing Countries ,)8 DQG 'HQPDUN V ([SRUW &UHGLW $JHQF\ (.)

LQIRUPHG SRWHQWLDO 'DQLVK LQYHVWRUV DERXW WKH oQDQFH RSSRUWXQLWLHV LQ WKH wind sector for the Turkish market. Turkish and Danish companies also had the opportunity to make oneon-one meetings with each other and with participating institutions.

39

40

Cover / Change is on the Horizon

E G N A H O Z CONTHEHORI APRIL 2018 ISSUE 57

The Turkish Perspective

E

IS N O n the i d e tisiz onomic i r c s on i ry big ec nomy, i t a z i obal still a ve lizing eco ished. l g ba van t is s term The nse but i to the glo e almost e world i t se l ue rld hav over th vemen a D c i . t i n l o wo roduct free mo of the po omen e h t phen orders in ent of a p person’s t one end orld in the b e movem ared to a oduced a of the w for the p n nd pr fre The high comproduct nother e asic reaso lopment very right. A w go to a most b ical deve quickly. no rs. The hnolog ce very n a c u c d la worl r even hohat the te taken p o t has days inking is shr

BY MUSTAFA YİĞİT

41

42

Cover / Change is on the Horizon

Industrial Revolution,

in modern history, the process of change from an agrarian and handicraft economy to one dominated by industry and machine manufacturing. This process began in Britain in the 18th century and from there spread to other parts of the world. Two features of industrial revolutions led the way to technological revolution. First of them was revolution in transportation. In the eighteenth century this was effected through WKH FRQVWUXFWLRQ RI FDQDOV DQG DQ LPSURYHG URDG V\VWHP ZKLOH IURP WKH oUVW KDOI RI the nineteenth century the invention and development of the railway system radically improved the ease and speed with which goods could be transported. This meant food could be brought more readily from rural to urban areas, thereby satisfying growing demands from the new and expanding urban centres. As industry developed, the improved transportation network also became crucial for the extraction and WUDQVSRUWDWLRQ RI UDZ PDWHULDOV DQG WKH GLVWULEXWLRQ RI oQLVKHG LQGXVWULDO SURGXFWV Secondly technological inventions and developments, in particular that of steam power, were crucial to the operation of trains, ships, and the larger factories, although recent research suggests that much industrial production was on a small scale and often not mechanized until late in the nineteenth century.

These two features of Industrial Revolution changed the demographic structure of the countries. Changing dempgraphy effected the way people live and a revolution took place in peopleâ&#x20AC;&#x2122;s habits.People changed the way they eat, live even the way they shop.

Citizens of Global Village

Technology is making the world smaller in the sense that with modern age technology today, we can communicate more effectively and with lots of ease DQG pH[LELOLW\ ,W KDV WDNHQ DZD\ DOO geopolitical boundaries and laws that use to create wide gaps among people.

The Internet is a completely new environment for most businesses. It allows companies to work quickly, without any intermediaries or expensive APRIL 2018 ISSUE 57

People began to ]^Ă&#x2013;g^ ma^ m^kf ^\hff^k\^ Zl ma^ ikh\^ll h_ ink\aZlbg` h_ ZoZbeZ[e^ `hh]l Zg] l^kob\^l ho^k ma^ Bgm^kg^m nlbg` l^\nk^ \hgg^\mbhgl Zg] ^e^\mkhgb\ iZrf^gm l^kob\^l'

media channels channels, as well as provides them with equal opportunities all over the world, sets its own economic borders, and offers a secure exchange of information between the departments of a single enterprise and between different organizations that are geographically distant from each other. Broadening range of consumers and increasing mobility provided by the Internet enable us to take a fresh look at the existing types of services and goods. For instance, many media organizations have now settled in the Internet, as well as public TV channels and radio stations, and have instantly gained international status. The development of the Internet has not only allowed many people to get access to a huge amount of information, but also allowed transferring it to the other side of the world in a matter of seconds. Today, network users are enabled to contact any person anywhere in the world, and not only by means of e-mail, but also through live communicate.

The information revolution now breaks the barriers between peoples and countries, contributes to the erase

The Turkish Perspective

of national borders borders, and destroys all the barriers to communication in YDULRXV oHOGV RI VFLHQFH FXOWXUH DQG economy. Due to the Internet, a huge number of services have already become closer and can be performed without changing locations: one can pay utility bills, manage bank accounts, receive distance education, or monitor the business from anywhere in the world.

The Internet also allows users to order any products from around the world; thereâ&#x20AC;&#x2122;s no longer a need to walk to shops and restaurants â&#x20AC;&#x201C; it is possible to choose a product online, compare prices and order delivery from the comfort of home.

Birth of E-Commerce

History of ecommerce dates back to the invention of the very old notion of â&#x20AC;&#x153;sell and buyâ&#x20AC;?, electricity, cables, computers, modems, and the Internet. Ecommerce became possible in 1991 when the Internet was opened to commercial use.

Since that date thousands of businesses have taken up residence at web sites. $W oUVW WKH WHUP HFRPPHUFH PHDQW the process of execution of commercial

transactions electronically with the help of the leading technologies such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users to exchange business information and do electronic transactions. The ability to use these technologies appeared in the late 1970s and allowed business companies and organizations to send commercial documentation electronically.

Although the Internet began to advance in popularity among the general public in 1994, it took approximately four years to develop the security protocols (for example, HTTP) and DSL which allowed rapid access and a persistent connection to the Internet. In 2000 a great number of business companies in the United States and Western Europe represented their services in the World Wide Web. At this time the meaning of the word ecommerce was changed. People began to define the term ecommerce as the process of purchasing of available goods and services over the

Internet using secure connections and electronic payment services.

Although the dot-com collapse in 2000 led to unfortunate results and many of ecommerce companies disappeared, the â&#x20AC;&#x153;brick and mortarâ&#x20AC;? retailers recognized the advantages of electronic commerce and began to add such capabilities to their web sites.

A New Era for the Exporters

Last year Turkish Exporters Assembly 7,0 WRRN WKH oUVW VWHS IROORZLQJ the decision of the Turkish Ministry of Economy to provide support to the membership of e-commerce websites through related NGOs. The Chairman of the Turkish Exporters Assembly, 0HKPHW %Ă&#x2039;\Ă&#x2039;NHNĂťL VLJQHG DQ agreement with e-commerce platforms AliBaba, Kompass, and Turkish Exporters. The announcement was made at a press conference under the leadership of the Minister of Economy, Nihat Zeybekci.

Ministry of Economy, along with the related NGOs, will be the pioneers in guiding Turkish exporters to set foot on the global e-commerce market.

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44

Cover / Change is on the Horizon

E G A

OF L A T I G I D ETS K R A M he s and t s e ap umer h s e r ns e, c o s. r c e e i f n o m a s t p m E-co ing habi ls of com p shop ess mode busin

APRIL 2018 ISSUE 57

The Turkish Perspective

45

46

Cover / Change is on the Horizon

In recent years, internet entrepreneurship has developed rapidly in our country and world. While the number and quality of services provided on the internet has increased in recent years, e-commerce has become one of the fastest growing channels.

Especially retail e-commerce has caught an important growth opportunity both in our country and in the world.

Parallel to this momentum, there is a rapid increase in the number of service providers, internet entrepreneurs, with the help of technological developments. ( FRPPHUFH LV GHoQHG DV kEX\LQJ DQG selling goods and services on the Internet”.

One of the reasons why an e-commerce activity as an Internet venture develops so rapidly is the various advantages that offers to the investor. The main advantage is the possibility of opening up to wider markets with lower enterprise and business capital. Many investors who want to assess their rapid growth are in the sector. Companies can easily track the following transactions: web based order and payment transactions, storage, packing, shipping, order tracking, solution applications and customer relationship management. In addition to this, in the sales-marketing phase, GHWDLOHG oHOG VWXGLHV VXFK DV FXVWRPHU information data analysis, advertising and promotional activities, brand positioning and marketing strategies are carried out.

In addition, depending on the chain of activity, services can be provided from third parties in areas such as storage, cargo, payment systems, marketing, software and information technology.

Current Situation Over the World

E-commerce, which has grown more than ten times in the last ten years in the world, reshapes the shopping habits of consumers and business models of companies and especially the retailers’. There are QXPHURXV EHQHoWV RI H FRPPHUFH WR society and economics and it will grow rapidly in the near future.

By 2016, the world population has APRIL 2018 ISSUE 57

Hg^ h_ ma^ k^Zlhgl par Zg ^&\hff^k\^ Z\mbobmr Zl Zg Bgm^kg^m o^gmnk^ ]^o^ehil lh kZib]er bl ma^ oZkbhnl Z]oZgmZ`^l maZm h__^kl mh ma^ bgo^lmhk'

reached 7.4 billion. According to statistics, about 46% of the world’s population, in other words 3.4 billion people, has become internet users. Since 2000, while the world population has increased by 1.1% per year on average, the total number of Internet users, internet population, has increased by about 13.2% each year. Today, nearly half of the world’s population has become Internet users, but the Internet population will continue to grow rapidly in the coming period.

When we look at the distribution of the Internet by region, we can see that in Asia and Africa, which account for more than 70% of the world population, internet penetration is below the average, with 46% and 34% respectively. The high population and low penetration in these regions is WKH oUVW LQGLFDWLRQ WKDW WKH SRWHQWLDO DQG growth trend will continue.

Looking at the number of users between 2012 and 2016, there are 46 million new Internet users in North America and 96 million in Europe in 4 years, 773 million LQ $VLD 3DFLoF DQG PLOOLRQ LQ $IULFD and the Middle East. With developed countries reaching a certain level of saturation, the hand is turning towards the developing countries.

The increase in the young population is important for the future of the internet population because the tendency of the young population to learn, possess and

NON-STOP INCREASE IN BOTH POPULATION AND INTERNET USING

Since 2000, while the world population has increased by 1.1% per year on average, the total number of Internet users, internet population, has increased by about 13.2% each year.

8 BILLION PEOPLE World Population 6

4

2 Internet Population 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

The Turkish Perspective

INTERNET PENETRATION IN ALL REGIONS OF WORLD Internet using is getting more attractive with developing technologies.

NORTH AMERICA

ASIA & PACIFIC

POPULATION

POPULATION

359 MILLION

BILLION

INTERNET PENETRATION

INTERNET PENETRATION

2012

4,1

2012

2016

79 % 89 % 46 MILLION

POPULATION

832 MILLION

NEW USERS

SOUTH AMERICA POPULATION

626 MILLION

INTERNET PENETRATION 2012

INTERNET PENETRATION 2012

2016

63% 74% 96 MILLION NEW USERS

2016

NEW USERS

AFRICA & MIDDLE EAST POPULATION

1,4

BILLION

INTERNET PENETRATION 2012

2016

43% 62% 129 MILLION

20% 34% 225 MILLION

NEW USERS

NEW USERS

use new technologies is much higher than in other age groups. This tendency can be easily understood from the following table.

According to age breakdowns, smartphone usage is much higher than population DJHG DJH DQG RYHU 7KLV WUHQG somehow in developed countries, Brazil, India, Turkey and even in developing countries such as Kenya, is the same as in less developed countries such as Nigeria.

World retail e-commerce has reached $ 1.6 trillion in volume in 2016 and it is estimated that the high growth rate will continue in the coming years. Investment bank Goldman Sachs predicts that by 2020 the global trading volume will approach the $ 3 trillion limit. Both demand and supply-side dynamics support expectations of increased e-commerce. The growing penetration of Internet penetration in underdeveloped countries, the increasingly young population and the young populationâ&#x20AC;&#x2122;s tendency to technology are the demand side catalysts of the industry. Consumers, on the other hand, have begun to prescribe the speed and the ease which is the beginning of the value propositions in e-commerce in the exchanges

with anticipations changing with the developing technologies. On the supply VLGH SURoW PDUJLQV KDYH EHJXQ WR QDUURZ with the rise in costs and competition in the classical retail industry. Despite this contraction in classical retail, it makes the internet more and more attractive for the cost advantages of selling over the internet and the market potentials that can be achieved.

A New Era in Trade: Mobile and Omni Channel Mobileâ&#x20AC;&#x2122;s rise has changed the way of WUDGH LQ WKH ODVW \HDUV DQG KDV DOVR

Mh]Zr% g^Zker aZe_ h_ ma^ phke]Ă?l ihineZmbhg aZl [^\hf^ Bgm^kg^m nl^kl% [nm ma^ Bgm^kg^m ihineZmbhg pbee \hgmbgn^ mh `khp kZib]er bg ma^ \hfbg` i^kbh]'

2016

28% 46% 773 MILLION

EUROPE

started to affect computer sales. By the year 2011, smartphone sales in the world have surpassed computer sales and smartphones have begun to take over computers. In 2016, worldwide computer VDOHV UHDFKHG PLOOLRQ XQLWV WKH ORZHVW OHYHO LQ UHFHQW \HDUV 5HVHDUFK oUP ,'& estimates that computer sales will continue to fall by an average of 1.9% each year, and VDOHV YROXPH RI PLOOLRQ XQLWV LQ ZLOO GURS WR PLOOLRQ E\ &RQWUDU\ to this contraction in computer sales, smartphone sales continue to increase.

Smartphone sales grew by about HDFK \HDU EHWZHHQ DQG DSSURDFKLQJ ELOOLRQ SHU \HDU $IWHU WKHUH LV D VORZGRZQ LQ JURZWK and an increase of about 4% per year is anticipated by 2020. The most important factor in slowing down the market, especially in the developed countries, is the saturation. Regions that are concentrated in individuals who have not yet bought WKHLU oUVW VPDUWSKRQH ZLOO EH WKH LQGXVWU\ V new focus for growth.

Increasing smartphone sales and rapidly growing mobile internet penetration have started to change e-commerce as opposed to falling computer sales, and have made

47

Cover / Change is on the Horizon

the mobile one of the most important channels of e-commerce. So much so that the share of mobile e-commerce, which was 10% in 2012, has risen to 44% in just 4 years. Mobile trade, which will continue to grow after 2016, will be one of the main factors in the formation and development of next generation trade.

Current Situation in Turkey ,QWHUQHW SHQHWUDWLRQ ZKLFK ZDV LQ 2012, has increased rapidly in our country. %\ WKH \HDU 7XUNH\ KDV UHDFKHG Internet penetration with 46.2 million Internet users. According to estimates, in 2020 the Internet population in Turkey will reach 62 million. It is thought that the penetration of the Internet population will reach 76%.

AGE BREAKDOWNS IN SMARTPHONE USING Smart Phone Penetration (%)

Pakistan

Kenya

35+

Nigeria

Peru

Vietnamese

Brazil

Russia

Japan

Turkey

China

Malaysia

UK

Germany

USA

18-34

Australia

48

TURKEYâ&#x20AC;&#x2122;S E-COMMERCE TRADE VOLUME

Turkeyâ&#x20AC;&#x2122;s e-commerce trade volume is continue to increase in all areas.

Billion TRY Bet

Travel

Retail

Annual Growth

26% 26% 34%

APRIL 2018 ISSUE 57

12 thousand e-commerce site has been operating in Turkey. In addition to private companies in the sector, there are also electronic sales platforms of different legal entities such as NGOs and sports clubs.

The main goal of the e-commerce is to reach more consumers and increase sales volume. Unlike traditional structures, retailers can offer competitive prices because they have lower cost advantages on the online platform. In recent years, fashion retailing has developed rapidly in our country thanks to the e-commerce made by targeting women.

According to Deloitteâ&#x20AC;&#x2122;s research, about RI 7XUNH\ V OHDGLQJ RQOLQH UHWDLOHU provides services only to the eCommerce channel. These players, who are called â&#x20AC;&#x153;pure playersâ&#x20AC;?, are on their way to creating their own brands in general. On the other hand, in the inner market, the activities of online retailers are divided into two groups as vertical and horizontal trade. Websites that focus on just one area are vertical; while web sites offering a large number of products from different sectors are doing horizontal e-commerce.

Companies can offer their products on their own web sites and / or on shopping platforms. Shopping platforms offer diversity and price advantage to customers by collecting products from multiple vendors or multiple products in different categories on a single internet site. Markets can open their own retail outlets through these platforms, as they are in open markets, or they can make their own sales by creating the product warehouse itself, just as it is in multiple categories.

Private shopping centers offer the products they provide to the user with a certain discount or promotion possibility.

In addition to discounts, consumers can also access special products such as boutique designs. Free membership, also known as closed circuit system, is being studied. The sale of the product is made on the internet site and payment is made by cargo. This category includes clothing & accessories, furniture & decoration, electronics and so on. a large number of products are offered for sale in different categories. Recently, clothing, shoes, decoration, accessories, electronics and so on. Websites that sell products have started to become a platform where trends are watched at the same time.

50

In Depth / International Organizations

BY RAMAZAN GÃ&#x153;ZYURDU

APRIL 2018 ISSUE 57

The Turkish Perspective

TURKEY: KEY MEMBER OF INTERNATIONAL ORGANIZATIONS

In 2023, the Republic of Turkey will celebrate her centennial anniversary. The Turkish government has set out a set of concrete objectives covering various aspects of governance. Realization of these objectives will not only raise the standards of peace and prosperity at home but will also reinforce Turkey’s contributions to her neighborhood and indeed the world.

T

TURKEY STANDS ON THE RIGHT SIDE OF HISTORY. She entertains a deeprooted tradition of statehood and democracy. Her inherent advantages emanate from her central geography, profound historical experience, young and educated demography and dynamic economy. Turkish foreign policy mobilizes several complementary political, economic, humanitarian and cultural means and has global reach.

Turkey is pursuing membership of the European Union underlining that her membership ZRXOG EHQHoW ERWK WKH (8 DQG 7XUNH\ 7XUNH\ LV DFWLYHO\ FRQWULEXWLQJ WR WKH HIIRUWV WR DGGUHVV many challenges that also effect Europe.

As an active member of NATO, Turkey has been making essential contributions to the North Atlantic alliance and the core premise of the alliance, namely “one for all, all for one”.

Turkey has also been an active member of the G-20 since its inception and was its term chairman for 2015. At G-20 Turkey has been promoting humanitarian- development nexus, as well as inclusive economic growth and equitable distribution.

51

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In Depth / International Organizations

Turkey is part and parcel of Europe and almost all European institutions.

These include the Council of Europe, the Organization for Security and Cooperation in Europe (OSCE) as well as numerous other fora.

Global problems can only be resolved through cooperation on a global scale.

Awareness of this fact underscores Turkeyâ&#x20AC;&#x2122;s active diplomacy notably at the United Nations and other multilateral fora. Turkey has served at the UN Security Council during 2009-2010 as a constructive member contributing to global peace, stability and security.

Under the motto â&#x20AC;&#x153;the world is larger WKDQ oYHy DV VWLSXODWHG E\ 3UHVLGHQW + ( 5HFHS 7D\\LS (UGRĂžDQ 7XUNH\ KDV also been advocating the reform of the UN and the Security Council to better meet the needs of the day.

Turkey has been recognized as D G\QDPLF SRZHU LQ WKH oHOG RI developmental diplomacy efforts.

Turkey hosted the Fourth United Nations Conference on Least Developed Countries, on 9-13 May 2011 in Istanbul and contributed to the adoption of WKH 3URJUDP RI $FWLRQ IRU WKH GHFDGH )XUWKHUPRUH WKH oUVW HYHU World Humanitarian Summit was held in May 2016 in Istanbul. Turkey has been pursuing an open-door policy for 6\ULDQV DQG RWKHUV ZKR KDYH KDG WR pHH destruction in their own country. Over 3 million Syrians took shelter in Turkey.

Turkey is the biggest host country DFFRUGLQJ WR 81+&5 oJXUHV

COUNCIL OF EUROPE

The Council of Europe was established after the Second World War to achieve a greater unity and collaboration in Europe on the basis of common European values, standards and institutions. The Council was founded in 1948 with two statutory bodies; the Committee of Ministers representing the governments and the Council of Europe Consultative Assembly representing the parliaments. This structure was later followed by NATO, the EU and the OSCE. APRIL 2018 ISSUE 57

AT THE LAST MEETING, SECRETARY GENERAL THORBJORN JAGLAND SAID: â&#x20AC;&#x153;TURKEY BELONGS TO EUROPE, AND IF TURKEY WERE EVER TO BE PUSHED AWAY FROM EUROPE, THE CONTINENT WOULD SUFFER â&#x20AC;&#x153;MANY MORE PROBLEMS THAN IT EXPERIENCES TODAY.â&#x20AC;?

The Council of Europe embodies 7XUNH\ V oUVW LQVWLWXWLRQDO WLH ZLWK (XURSH after World War II. Turkey was invited to the organization as a founding member together with Greece and Iceland in August 1949.

Since the inception, Turkey contributed to the common efforts aiming at taking Europe out of the post-war psychology as well as achieving UHXQLoFDWLRQ 7XUNH\ VXSSRUWHG WKH accession of the Federal Republic of Germany and Austria to the Council of Europe following the World War II. Turkey has actively uphold the idea of European integration at intergovernmental and parliamentary platforms. Turkish parliamentarians SDUWLFLSDWHG DW WKH 3$&( VLQFH LWV establishment and contributed to the common European identity and vision.

At the last meeting, Secretary General Thorbjorn Jagland said: â&#x20AC;&#x153;Turkey belongs to Europe, and if Turkey were ever to be pushed away from Europe, the continent would suffer â&#x20AC;&#x153;many more problems than it experiences today. I will say to those Europeans who want to push Turkey away, if that happens, they will also see that Europe will have many more problems than we are have today. We depend on each other and we should realize that we a part of a bigger picture that everybody is dependent on.â&#x20AC;?

NATO

North Atlantic Treaty Organization (NATO), also called the North Atlantic Alliance, is an intergovernmental military alliance between several North American and European countries based on the North Atlantic Treaty that was signed on 4 April 1949. NATO constitutes a system of collective defense whereby its member states agree to mutual defense in response to an attack by any external party.

NATO Headquarters are located in Haren, Brussels, Belgium, while the headquarters of Allied Command Operations is near Mons, Belgium.

NATO is an alliance that consists of 29 independent member countries across North America and Europe. An additional 21 countries participate in 1$72 V 3DUWQHUVKLS IRU 3HDFH SURJUDP with 15 other countries involved in institutionalized dialogue programs.

The combined military spending of all NATO members constitutes over 70% of the global total. Membersâ&#x20AC;&#x2122; defense spending is supposed to amount to at OHDVW RI *'3 E\

The Turkish Perspective

Turkey attaches the utmost importance to NATO’s role in maintaining security and stability in the Euro-Atlantic area.

Ever since our NATO membership in 1952, the North Atlantic Alliance has played a central role in Turkey’s security and contributed to its integration with the Euro-Atlantic community. Turkey, in return, has successfully assumed its responsibilities in defending the common values of the Alliance.

Turkey attaches the utmost importance to NATO’s role in maintaining security and stability in the Euro-Atlantic area and in providing a forum for political-military consultations on topics of interest to its members. Indivisibility of Alliance security, solidarity among Allies and a fair risk and burden sharing as well as the consensus rule, are NATO’s guiding principles and should remain as such.

Adherence to these principles as well as NATO’s ability to adapt to the changing security environment, have made NATO the most successful military alliance in history.

The success of current and future missions and operations will play a crucial role in shaping NATO’s future.

Turkey will continue to provide appropriate support to these operations.

ORGANIZATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT (OECD)

Turkey is one of the 20 founding members of the OECD. Staff of the 7XUNLVK 3HUPDQHQW 'HOHJDWLRQ WR WKH 2(&' LV FRPSRVHG RI RIoFLDOV IURP the Ministries of Foreign Affairs, Finance, Development, Economy and

the Undersecretariat of Treasury. From 1960’s to 1980’s, Turkey’s interest in the OECD focused on the works of the “the OECD Consortium to Aid Turkey” which had been established on 12 July 1962 to annually oversee Turkey’s economic situation and determine the amount of oQDQFLDO DLG WR EH DOORFDWHG WR 7XUNH\ In addition to the Consortium, Turkey actively participated in the works of the “Working Group on Turkey’s External Debt” which was established on 17 May 1978 with the purpose of better

53

54

In Depth / International Organizations

management of Turkeyâ&#x20AC;&#x2122;s increasing foreign debt. From the mid-1980s to the year 2000, Turkeyâ&#x20AC;&#x2122;s interest in the OECD declined relatively with the end of the mandates of the said Consortium and the Working Group. Starting from the 2000â&#x20AC;&#x2122;s, Turkey-OECD relations reached new heights parallel to the EU accession and national reform processes.

Today, relevant Turkish authorities and bodies are following the OECD work more closely, making their contributions DQG EHQHoWWLQJ IURP WKH RUJDQL]DWLRQ Recently, national regulatory bodies have also focused their attention to the OECD work.

OECD Ankara Multilateral Tax Center operates in Ankara under the management of the Turkish Ministry of Finance.

Apart from Turkey, OECD Multilateral Tax Centers are operational in Austria, Hungary, Korea and Mexico along with the Ankara Center, which is one of the most active ones. Since 1993, OECD Ankara Multilateral Tax Center has hosted education seminars on tax matters for over 4.000 participants from 45 countries.

In 2012, Turkey carried out the Chairmanship of the Ministerial Council Meeting of the Organization for Economic Co-operation and Development (OECD) after 26 years. In 2013, Turkey hosted a series of important OECD events, including the Informal Meeting of OECD Ministers of Education, Ministers Conference on Universal Health Coverage, and Global Forum for Information Economy. In addition, Turkey hosted the 2013 Ministerial Meeting of the International Energy Agency, which operates under OECD. Turkey worked closely with the OECD LQ GXULQJ LWV * 3UHVLGHQF\ 7RGD\ as one of the founding members, Turkey will continue to actively participate in and contribute to the OECD work.

G-20

G20 is the premier platform for international economic cooperation. G20 was born out of the necessity to develop joint responses against challenges brought by economic crises of 1997, and 1998. First APRIL 2018 ISSUE 57

TURKEY ATTACHES HIGH IMPORTANCE TO G20 AS A FORUM BRINGING TOGETHER ADVANCED AND EMERGING ECONOMIES. meeting of G20 countries was held in 1999 at the level of Finance Ministers and Central Bank Governors.

G20 represents 90% of global economy, 80% of world trade and 2/3 of world population. It brought together advanced and emerging economies around the same table. As such, G20 platform plays a crucial role in developing comprehensive responses to several challenges the world economy has faced. In 2008, G20 Leaders KDG WKHLU oUVW PHHWLQJ DPLG WKH JOREDO oQDQFLDO FULVLV Turkey attaches high importance to G20 as a forum bringing together advanced and emerging economies.

Therefore, it actively supports to further develop G20 agenda.

Turkey was G20 Chair in 2015 and hosted Leadersâ&#x20AC;&#x2122; Summit in Antalya on 15-16 November 2015. Turkish G20 3UHVLGHQF\ DLPHG WR IRFXV RQ GHYHORSLQJ more inclusive global growth, enhancing investments, and effectively implementing previous commitments. Therefore, Turkey GHoQHG LWV * 3UHVLGHQF\ SULRULWLHV with three Iâ&#x20AC;&#x2122;s, namely Inclusiveness, Investment, and Implementation.

'XULQJ 7XUNLVK * 3UHVLGHQF\

G20 agreed on a target to reduce youth unemployment by 15% by 2025, adopted a set of policy recommendations to reduce inequalities and established Women DV D IXOO pHGJHG HQJDJHPHQW JURXS to promote gender inclusive economic growth. These actions contributed to create an inclusive economic growth within G20 members. Turkish G20 3UHVLGHQF\ DOVR IRFXVHG WR WDNH VWHSV towards creating an inclusive economic growth across the world. To this end, G20 Leaders adopted a framework in Antalya to strengthen the dialogue between G20 and low income developing countries. )XUWKHUPRUH 7XUNLVK 3UHVLGHQF\ SODFHG development issues at the heart of its G20 agenda and concrete actions were agreed by G20 Leaders on food security, role of private sector in development and remittances. Turkey also focused to assist SMEs particularly in terms of enhancing WKHLU DFFHVV WR oQDQFH DQG EHWWHU integration to global value chains.

7XUNLVK * 3UHVLGHQF\ EURXJKW WR the agenda of the Leaders issues related to global peace and security as these issues are highly related to achieve sustainable and inclusive economic growth. Therefore, * /HDGHUV GLVFXVVHG oJKW DJDLQVW terrorism and refugee crises in Antalya.

First time in G20 history, Leaders agreed RQ D VWURQJ VWDWHPHQW RQ oJKW DJDLQVW terrorism as well as underscored the importance of solidarity and effective cooperation to tackle the refugee crisis.

The Turkish Perspective

TURKEY HAS ADOPTED A MORE PROACTIVE APPROACH TOWARDS THE UN IN RECENT YEARS STRIVING TO CONTRIBUTE EFFECTIVELY TO ALL THE ISSUES ON THE UN AGENDA.

THE UNITED NATIONS (UN)

The United Nations (UN) is an international organization established to prevent the repetition of wars that broke RXW LQ WKH oUVW KDOI RI WKH WK FHQWXU\ and to eliminate threats to international peace and security.

Turkey has adopted a more proactive approach towards the UN in recent years striving to contribute effectively to all WKH LVVXHV RQ WKH 81 DJHQGD %HQHoWLQJ

from its membership in different groups and organizations, Turkey makes every effort to play a constructive and reconciliatory role in all the issues on the agenda.

Turkeyâ&#x20AC;&#x2122;s contribution to peacekeeping operations which constitutes one of the most important tools of the international community for the maintenance of international peace and stability, represents a concrete example of its cooperation with the UN. Turkey is among the countries providing military and civilian personnel to the UN peacekeeping operations deployed in YDULRXV FRQpLFW DUHDV DURXQG WKH ZRUOG The World Humanitarian Summit, held in Istanbul under the auspices of

+ ( 5HFHS 7D\\LS (UGRĂžDQ 3UHVLGHQW of the Republic of Turkey, on 23-24 0D\ IRU WKH oUVW WLPH LQ KLVWRU\ within the framework of the personal initiative of former Secretary-General Mr. Ban Ki-moon, has gained the title of the largest Summit organized â&#x20AC;&#x201C; outside the UN Headquarters in New York â&#x20AC;&#x201C; with the greatest number of countries participated at once.

The developments taking place in the international arena since 1945, when the UN was established, necessitate reforming in the Organization and its ZRUN RQ YDULRXV oHOGV ,Q WKLV UHJDUG important steps have already been taken to further improve the UN system.

Turkey gives utmost importance to the UN, as the only global organization that establishes norms for dealing with the problems multilaterally, protecting international peace and security, and strengthening human rights as well as representing the international legitimacy. Within this scope, Turkey will continue to enhance its active and effective contributions to the UN DFWLYLWLHV LQ HYHU\ oHOG UDQJLQJ IURP peacekeeping, to development, and from climate change to UN Security Council reform.

55

The Turkish Perspective

Brands / Lorem

Content: New Destination For Haulage Industry P57 Innovative Solutions With Thermotechnology P59 IoT Technology Utilized For Tea Lovers P60 Editor: Ramazan Güzyurdu

AUTOMOTIVE, APPLIANCE, TECHNOLOGY...

Manufacturing trucks, light trucks, midibuses, buses, and pickups in Turkey.

AUTOMOTIVE

Anadolu Isuzu:

NEW DESTINATION FOR HAULAGE INDUSTRY

Anadolu Isuzu is tapping into defense industry work where it is entering into a partnership with the Czech Tatra Group for the manufacture in Turkey of special logistic trucks from 8x8 to 20x20.

BY İLHAN ALPAY OGAN

A

nadolu Isuzu received its current name through a license agreement with Isuzu Motors Ltd. in 1983. It began manufacturing Isuzu vehicles in its factory in Kartal, Istanbul in 1984.

Since then, the Anadolu Isuzu brand has been expanding its operations as a publicly traded partnership between the Anadolu Group, Isuzu Motors Limited,

and Itochu. Focusing on the commercial vehicles segment in the automotive industry, Anadolu Isuzu boost a powerful product range, effective after-sales services, and a broad network of dealerships and technical services.

Manufacturing trucks, light trucks, midibuses, buses, and pickups, Anadolu Isuzu commands an ambitious position in export markets.

Exporting to more than 30 countries, Anadolu Isuzupursues a goal of aggressive growth in export.

Engaged in the marketing of commercial vehicles as well as their manufacture, the company has an annual production capacity of 19,000 vehicles in singleshift operation in its 300,000-square-meter plant LQ úHNHUS QDU $QDGROX ,VX]X serves its customers in 29 sale outlets and 103 service facilities across Turkey not to mention distributorships in more than 30 countries.

57

58

Brands / Anadolu Isuzu

Having achieved the largest export turnover in its 23year export history at the end of 2017, Anadolu Isuzu has declared its 14th midibus export championship the same year.

ANADOLU ISUZUâ&#x20AC;&#x2122;S PRODUCTIVITY AND OPERATIONS IN TURKEY

Manufacturing 25 models in 5 segments (trucks, light trucks, midibuses, buses, and pickups) in Turkey, Anadolu Isuzu has also embarked on a project to develop and manufacture heavy trucks in Turkey under a recent deal with Tatra. Anadolu Isuzu also has locally-produceddefense industry projects in the works on which it conducts extensive R&D efforts.

2QH RI WKH oUVW 5 ' FHQWHUV to be approved by the Ministry of Science, Technology, and Industry in 2009, Anadolu Isuzuâ&#x20AC;&#x2122;s R&D department currently operates in a facility with 6,220 square meters of enclosed space, the product of a VLJQLoFDQW LQYHVWPHQW LQ where nearly 100 R&D staffers are engaged in developing trucks, light trucks, buses, and midibuses, elevating the Isuzu brand to the top position in Lithuania and Romania tops the list of export markets.

APRIL 2018 ISSUE 57

Hg^ h_ ma^ Ă&#x2013;klm R&D centers to be approved by the Ministry of Science, Technology, and Industry in 2009.

EXPORTED

599 COMMERCIAL VEHICLES

ANNUALY

19.000 VEHICLES PRODUCTION CAPACITY

300 THOUSAND SQUARE-METER PLANT

the public transit and haulage industries.

In the foreign market, Anadolu Isuzu has been awarded international tenders in Europe and Central Asia.

It assigned distributorships in numerous new countries. It LV DGYDQFLQJ ZLWK oUP VWULGHV toward the status of a global bus brand. Anadolu Isuzu develops and manufactures different types of vehicles FXVWRPL]HG WR WKH VSHFLoF requirements of each country.

Anadolu Isuzu is tapping into defense industry work where it is entering into a partnership with the Czech Tatra Group for the manufacture in Turkey of

special logistic trucks from 8x8 to 20x20. The successful delivery of and the praise won E\ WKH oUVW ' PD[ DUPRUHG vehicle to roll out of the Special Projects Workshop has paved the way for Anadolu Isuzu to bid for larger projects. The projects for different new products in this context receive VLJQLoFDQW FRQWULEXWLRQV not only from the R&D department but from all.

More competitive now with its superior features, the new D-Max is going to support Anadolu Isuzuâ&#x20AC;&#x2122;s growth goals by capturing a greater share of the retail market.

ANADOLU ISUZUâ&#x20AC;&#x2122;S EXPORT DESTINATIONS

With Lithuania and Romania topping the list of export markets such as France, Bulgaria, Tajikistan, Poland, Italy, Azerbaijan, the Czech Republic and Israel which collectively account for 80% of its total export volume, Anadolu Isuzu has enhanced its position as a highly preferred brand in export markets as a result of its change of distributorships, service network reorganization, and after-sales success. Exporting to more than 30 countries at present, Anadolu Isuzupursues a goal of aggressive growth in export in the years ahead, targeting a strong presence in nearly 60 countries by 2020.

The Turkish Perspective

APPLIANCE

Bosch Group:

INNOVATIVE SOLUTIONS WITH THERMOTECHNOLOGY

Bosch Thermotechnology Turkey has a strong production capacity for both the domestic and international markets.

BY RAMAZAN GĂ&#x153;ZYURDU

T

he Bosch Group is a leading global supplier of technology and services.

It employs roughly 390,000 associates worldwide (as of December 31, 2016).

Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.

As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, crossdomain solutions from a single source.

The Bosch Groupâ&#x20AC;&#x2122;s strategic objective is to create solutions for a connected life, and to improve quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is â&#x20AC;&#x153;Invented for life.â&#x20AC;? The Bosch Group comprises Robert Bosch GmbH and its roughly 450 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Boschâ&#x20AC;&#x2122;s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the companyâ&#x20AC;&#x2122;s future growth is its innovative strength. At 120 locations across the globe, Bosch

employs 59,000 associates in research and development.

Bosch Thermotechnology is a leading European manufacturer of energyHIoFLHQW KHDWLQJ SURGXFWV DQG KRW ZDWHU VROXWLRQV ,Q oVFDO 2016, the company employed approximately 14 300 people.

Bosch Thermotechnology has strong international and regional brands and PDQXIDFWXUHV D GLYHUVLoHG product range in Europe, America and Asia.

ABOUT BOSCH THERMOTECHNOLOGY TURKEY :LWK LWV HQHUJ\ HIoFLHQW heating systems, Bosch Thermotechnology is the leading supplier in Europe in hot water solutions. It covers six global business

lines including Wall-hung Heating Devices, Wall-hung and Floor-standing Boilers, Heat Pumps and Ventilation, Air-Conditioning and Commercial Products.

The globally largest heating device plant of Bosch in Manisa produces wall-hung heating devices, heating device components and heat pumps. For over 24 years, the plant has operate as a center on a 109 thousand sqm oHOG DQG ERWK GHVLJQV DQG develops its products.

There are over 800 production types for 24 product families in Bosch Manisa plant, and the plant exports products used in its own production such as copper pipes, steel, copper and plate heat exchangers to other Thermotechnlogy plants.

The plant was nominated as the â&#x20AC;&#x153;Best Thermotechnology Plantâ&#x20AC;? among Bosch plants worldwide in 2011, as the â&#x20AC;&#x153;Plant With Highest Level of Developmentâ&#x20AC;? in 2012, and again as the â&#x20AC;&#x153;Best Thermotechnology Plantâ&#x20AC;? in 2013. It produces over 500 thousand heating devices annually since 2011, and broke a manufacturing record in 2016 with 700 thousand units. Since its foundation, over 4 million devices have were produced.

Together with its over 900 associates, Bosch Thermotechnology Turkey has a strong production capacity for both the domestic and international markets.

70% of the production is exported to 34 countries in Europe, the Caucasian Region, Middle East, the Gulf Region, Latin America and the Far East. Considering its international sales, Bosch Manisa plant is Turkeyâ&#x20AC;&#x2122;s 39th largest exporter and holds the titles for best R&D Center and export leadership for its sector.

59

60

Brands / Swartea

You can access every â&#x20AC;&#x153;IoTeaâ&#x20AC;? machine in your locations online.

TECHNOLOGY

Swartea:

IOT TECHNOLOGY UTILIZED FOR TEA LOVERS

Ma^ ikh]n\mbhg lmhkr h_ Phke]Ă?l Ă&#x2013;klm Zg] hger BhM [Zl^] m^Z o^g]bg` fZ\abg^ SwarTea integrates Turkish experience in software and strength in hardware.

BY SERAP KAYA

P

assion for tea resulted in an invention. Wellknown entrepreneur of ,7 DUHD Âą]FDQ <Â&#x201C;OGÂ&#x201C;] VD\V SwarTea IoT is developed for affectionate tea drinkers. Âą]FDQ <Â&#x201C;OGÂ&#x201C;] ZKR KDV developed SwarTea is founder of AcademyTech which is a subcontractor company delivers training and consultancy services for

APRIL 2018 ISSUE 57

technology giants such as Cisco, Intel and Microsoft more than 15 years. Deloitte awarded, AcademyTech in 2014 and 2015 repeatedly as one of the Top 50 Fastest Growing Company of the Year.

As a result of three years R&D work, tea lover Âą]FDQ <Â&#x201C;OGÂ&#x201C;] KDV GHYHORSHG SwarTea which combines

By the help of this innovation, brewed tea stays at the very fresh taste for up to 6 to 8 hours.

technology and IoT in Turkey, in a country where an enormous amount of tea -1250 glasses- is consumed per person in a year. Now, <Â&#x201C;OGÂ&#x201C;] LV ZRUNLQJ DQG planning marketing and sales processes of SwarTea and seeks for local and international strategic partners who are also affectionate tea drinkers.

The Turkish Perspective

The innovative tech comes with built-in sensors, touch screen Zg] \ehn]er \hgĂ&#x2013;`nk^] systems, which can be managed everywhere.

after three years of R&D, which is supported by strategic partners such as â&#x20AC;&#x153;Intelâ&#x20AC;?, â&#x20AC;&#x153;Microsoftâ&#x20AC;?, â&#x20AC;&#x153;Ciscoâ&#x20AC;? that targets all consumers who enjoy a hot and tasteful glass of tea, now is on the market with innovative Intel and IoT technologies built in.

}s\Zg RĂ­e]Ă­s% who has developed SwarTea is founder of AcademyTech.

FRESH TEA TASTE FOR MORE THAN 6 HOURS

The innovative tech comes with built-in sensors, touch screen and cloudly FRQoJXUHG V\VWHPV ZKLFK can be managed everywhere.

According to tea type after 10 to 30 minutes, the patented elevator basket moves up, gently removing the leaves from the brewed tea and keeps the brew at optimum taste level and temperature. By the help of this innovation, brewed tea stays at the very fresh taste for up to 6 to 8 hours. Same mechanism also brings an economical solution for RIoFHV DQG VDYLQJ LV possible with SwaeTea via consumption of less tea, water and electricity during brewing process which lasts

through out the work day.

Tea drinkers can manage the brew rate themselves from the dashboard and also decide the size and kind of the glass. â&#x20AC;&#x153;IoTeaâ&#x20AC;? can also brew any type of tea such as Black, Green, White, Linden and others for your needs. It also eliminates the guesswork in brewing so that you can enjoy a perfect glass of tea, any time.

With mobile applications, you can access every â&#x20AC;&#x153;IoTeaâ&#x20AC;? machine in your locations online. You can receive real-time reports for your â&#x20AC;&#x153;IoTeaâ&#x20AC;? machine on your smart phone or management interface, or even place orders for wearing parts as a preventive measure, to minimize interruptions. On a dashboard, staff can see which beverages are sold, which payment methods customers use, whether the machines are properly maintained, and whether they are working reliably in real time. The system can also be used to adjust all the beverage prices on the selfservice machines centrally. :RUOG V oUVW DQG RQO\ ,R7 based smart tea vending machine was manufactured

EUROPE, USA AND ENGLAND TO BE VISITED IN MARCH 2018

This brand new category is the one and only which can serve tea with milk too for British tea lovers.

<Â&#x201C;OGÂ&#x201C;] VWDWHV WKDW 6ZDU7HD team will be enlarged into 10 more cities in 2018 with the joining distributors. â&#x20AC;&#x153;Our aim is to penetrate in Turkey soon, then create a Turkish brand in EU and Middle East. This brand new category is the one and only which can serve tea with milk too for British tea lovers. We have started to negotiate with 4 distributors for Middle East and Africa, and 5 for EU, USA and England. Middle East and Africa are very much interested in SwarTea, and in March we will be in EU, 86$ DQG LQ (QJODQGy <Â&#x201C;OGÂ&#x201C;] added.

40% RETURN ON INVESTMENT <Â&#x201C;OGÂ&#x201C;] FDOOV IRU LQYHVWRUV emphasizing the innovative and unique nature of SwarTea and business model. He says: â&#x20AC;&#x153;This is not an everyday entrepreneurship story, we are looking for strategic partners to create our success story together.

This is a new generation investment tool with 40% return on investment.â&#x20AC;?

61

62

Agenda

FAIRS, EXHIBITIONS, SUMMITS AND MEETINGS IN THE NEXT MONTH APRIL

12-14 HERITAGE ISTANBUL HİLTON ISTANBUL CONVENTION CENTER

25-28 APRIL 2018

Istanbul Smart Grid and Cities Congress and Fair ISTANBUL CONGRESS CENTER

The annual 6th International Istanbul Smart Grid and Cities Congress is a leading international event on smart grids and smart cities. ICSG 2018 seeks to bring together researchers, practitioners, developers, and users to explore and discuss cutting-edge ideas and results, and the state-of-the-art innovations and to exchange techniques, tools, and experiences.

Organizing committee invites researchers, innovators, practitioners, decision makers, regulators, investors, experts and students to participate and submit their papers.. Participation to congress is free for authors and co-authors, students and listeners.

New technologies give opportunities for cultural heritage by causing worldwide interest, enriching communication and techniques Aiming at gathering the institutions working for preserving, keeping and transferring the cultural heritage to the future with sectoral suppliers, Restoration, Archaeology and Museology Technologies Fair.

APRIL

05-07 SOLAREX ISTANBUL

ISTANBUL EXPO CENTER

EVTEKS 2018 CNR EXPO YESİLKOY-ISTANBUL

24-28 APRIL 2018

IDEX ISTANBUL CNR EXPO YESİLKOY-ISTANBUL

12-15 APRIL 2018

Solar Energy and Technologies Fair k6RODUH[ ,VWDQEXOy q7XUNH\ V oUVW DQG only solar energy themed fair- is fair which provides a chance for Turkey to take important steps in the direction of being a production centre in the oHOG RI VRODU HQHUJ\

29 MARCH - 01 APRIL 24th edition of Istanbul international home textile fair - EVTEKS, one of the two largest home textile exhibition, will be held DW &15 (;32 <HûLONÆ\ RUJDQL]HG E\ üVWDQEXO Trade Fairs, a subsidy of CNR Holding between the 24th – 28th of April 2018.

EVTEKS is going to be the meeting platform of more than 1.000 brands and 150.000 visitors from all around the world.

APRIL 2017 ISSUE 57

Regarding the number of exhibitors, visitors, brands presented and exhibiting space, IDEX is the most VLJQLoFDQW HYHQW RI WKH industry in Eurasia Region.

IDEX is known one of the top three events all over the world in dental industry.

With participation of high numbers of domestic and global brands, visitors catch up with the opportunity to inspect wide range of products within a pace.

WORLD MILL TECH 2018 TÜYAP FAİR AND CONGRESS CENTER - İSTANBUL Will be organized by TÜYAP Fairs and Fair Services Inc. in cooperation with Milling Machinery Producer Assosation (DESMÜD) and supported by Turkish Flour Industrialists’ Federation (TUSAF), Turkish Feed Manufacturers’ Associatio.

63

$17,5 BILLION

Figures

Over last 15 years trade volume between Turkey and African countries.

TURKEY REAPING REWARDS OF â&#x20AC;&#x2DC;OPENING TO AFRICAâ&#x20AC;&#x2122;

>\hghfb\ mb^l [^mp^^g Mnkd^r Zg] :_kb\Zg \hngmkb^l ]bo^klbĂ&#x2013;^] ho^k eZlm *. r^Zkl using win-win approach.

Turkey's FDI in Africa 2017

$0,1

$6,5

BILLION

2017

2003

2003

Number of Turkish embassies in Africa

BILLION

Turkey signed trade and economic cooperation deals with 45 African countries

Number of investment protection deals quadruples from 6 to 26

Value of projects undertaken by Turkish construction ďŹ rms topped $55 billion

National ďŹ&#x201A;ag carrier Turkish Airlines now ďŹ&#x201A;ies to 52 destinations in 33 African countries

President Recep Tayyip ErdoÄ&#x;anâ&#x20AC;&#x2122;s 30-plus visits to 28 African countries over last decade

Data: AA

SPENDING OF INTERNATIONAL TOURISTS IN TURKEY FROM 2010 TO 2027

AIMING FOR THE TOP

KEY FACTS FOR TURKISH STEEL

These sectors are continuing to rise their export value rapidly in February compared to the same month of the last year

Billion

175

150.7

150

Olive and Olive Oil

125 102.6

100

1 - 28 February Value (x1.000$) Change ( % )

58.220

101.0

96.9 85.4

75 56.4

71.2

80

80.6

74.4

50 25 0

SECTOR

2010 2011 2012 2013 2014 2015 2016 2017 2027*

The total annual spend of international tourists (â&#x20AC;&#x2DC;visitor exportsâ&#x20AC;&#x2122;) in Turkey from 2010 to 2017, with a forecast for 2027*.

In 2017 international visitors spent an estimated 80.6 billion euros in Turkey.

Data:Statista

Worldâ&#x20AC;&#x2122;s 2nd Largest Rebar Exporter

Worldâ&#x20AC;&#x2122;s 8th Largest Steel Producer

Worldâ&#x20AC;&#x2122;s 9th Biggest Steel Exporter

2nd Largest Producer of Steel in Europe

Ornamental Plants and Products

14.889

71.8

Tobacco

83.549

47.4

HVAC-R Industry

351.099

30.4

Worldâ&#x20AC;&#x2122;s Largest Importer of Scrap Metal

Ferrous and NonFerrous Metals

636.748

27.2

66% of Steel Production is From Steel Scrap

Data: Ĺ&#x2014;

Exports to About 200 countries

Data: Turkish Steel Exportersâ&#x20AC;&#x2122; Association

64 Figures

1,39

0,36

NETHERLANDS

FRANCE

0,39

0,60

UK

0,84 USA

0,63

SHARE OF TOP 20 COUNTRIES IN TOTAL EXPORT (BILLION $) Turkish exports shares to most prominent 20 markets in February +)*1'

0,57

0,16

0,28

0,29

RUSSIA

0,29

0,85 BULGARIA

0,22

CHINA

0,19

IRAN

GREECE

0,26

0,15

ISRAEL

0,32

0,19 SAUDI ARABIA

0,20

Data: Å&#x2014;

2018 ISSUE 57

IRAQ

0,56

BEST PART OF THE JOURNEY

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