Rawls Raiders Alumni Network Marketing Toolkit

The Market Rawls Team The Communications and Marketing Department is responsible for the development and execution of the Rawls College’s communications marketing and strategies that support the college’s strategic plan. The team handles both internal and external communication with respective publics; creates marketing materials for the college; highlights key accomplishments by faculty, staff, students and alumni; promotes the activities of faculty, staff and students; and keeps donors, alumni, prospective students, the media and community members updated on relevant information regarding the Rawls College. The team also ensures that communications and marketing efforts possess a consistent editorial and graphic identity that upholds the brand and mission of the Rawls College within the scope of Texas Tech University’s identity guidelines.

Get Social Let the Rawls College help you promote your Rawls Raiders Chapter on social media.

Tag us (include @TTURawlsCollege) in your posts.

Social Media

Our team manages all the official social media accounts for the Rawls College. The social media outlets are used to connect with students, faculty, staff, alumni, donors and other key publics. By using social media, we are able to share all relevant news, information and accomplishments by those affiliated with the Rawls College. Most social media posts are in direct correlation with our strategic goals and incorporate #RawlsLeads.

Be Seen Increase awareness about your Rawls Raiders Chapter’s upcoming meetings and events. Post events on Events@Rawls.

Rawls Events

Our team manages the Rawls College event calendar (Events@Rawls). This event calendar provides a consolidated listing of official events happening at the college.

By promoting lectures, cultural events, student organization events and other activities, the calendar encourages communication within both the Rawls College and Texas Tech University and fosters community participation at public events. Events@Rawls also provides more comprehensive information about the Rawls College to our external constituents in support of academic, research and other strategic objectives. Events include academic deadlines, lectures, workshops, meetings, training programs, as well as cultural, sporting and social functions. They may include on-campus events or selected off-campus events sponsored by a Rawls College entity (e.g. department, institute, center, registered student organization, etc.). These events may be open to the general public, the Texas Tech community or a segment of the Texas Tech community.

Shine Your Rawls Raiders Chapter rocks. Why not share the great news? Submit a story idea about your organization’s accomplishments and activities. Selected stories will be highlighted in Rawls News, the Rawls Street Journal and the Rawls Newsletter.

Rawls News

Our team highlights accomplishments by students, faculty and staff members, alumni, and the college as a whole. All news articles are placed on Rawls News and shared via social media, the Rawls Newsletter, the Rawls Street Journal, and other platforms as appropriate. All photos are uploaded to the Rawls Flickr account. If you would like to potentially be featured in Rawls News, please complete the Submit a Story Idea Form.

Rawls Street Journal & Rawls Newsletter

Our team produces and distributes the Rawls Street Journal, a weekly email sent to Rawls faculty, staff and students every Sunday during the fall and spring semesters.

This publication includes information about the week’s upcoming events as well as recent Rawls News stories. The college’s building hours are also included. Additionally, our team produces the Rawls Newsletter, an electronic newsletter distributed to Rawls faculty, staff, students, alumni and friends of the college during the fall and spring semester as well as one time during the summer. This publication highlights top Rawls News stories that month (or summer) in addition to listing the college’s building hours and alumni-related upcoming events. Information for inclusion in both publications is pulled from Rawls News and the college’s online event calendar, Events@Rawls.

Follow our progress #RawlsLeads

Visit www.rawlsbusiness.ttu.edu and connect with us online.