TTRSIR Braintrust 2/26/16

B RA I N T RUST

24 – 2 6 F E B RUA RY 20 16 | N A P L ES, F LO R I DA

STRATEGIC MARKET INITIATIVE

STRATEGIC MARKET INITIATIVE • Identified Top 20 Agents by Company Dollar, including those most vulnerable to outside recruiting • Matched each agent with a submarket which represented an expanded opportunity for them, and a market where we are trying to build a stronger presence • Formula was 50/50 company match, ranging from $5,000 to $10,000 depending on the agent Company Dollar • 12-month program • Firm provided all of the marketing/creative support for the initiative with a streamlined customization process • 80% of participants renewed program for 2016

The Marketing Suite 2531 P Street NW Washington, DC 20007 ttrsir.com

As the leading sales group for TTR Sotheby’s International Realty, The Garrison Breck Group, LLC sold over $64 million in 2015.

Our global network, dedication to our clients, and expertise in the DC/MD/VA markets ensure we exceed each client’s needs.

If you are considering purchasing and/or selling, please contact us for a confidential market analysis at 202-596-1121. m: 202 596 1121 o: 202 234 3344 info@garrisonbreck.com | GarrisonBreck.com

IN THE COMMUNITY

ARIZONA CONCOURS D’ELEGANCE SUNDAY, JANUARY 24TH

WASHINGTON AUTO SHOW JANUARY 22ND - 31ST

We are proud to sponsor the Arizona Concours D’Elegance, one of the world’s most renowned collectible car shows benefitting the Make-A-Wish foundation.

Designated one of the nation’s top five auto shows by the International Organization of Motor Vehicle Manufacturers, The Washington Auto Show® showcases cuttingedge exhibits, latest model cars and displays of historic vehicles.

arizonaconcours.com

washingtonautoshow.com

TEACH FOR AMERICA DC REGION GALA TUESDAY, MARCH 8TH The annual Teach For America Gala is an exceptional evening where passionate leaders, educators, and supporters join together to strengthen our community while educating and inspiring our family to become champions for educational equity.

The Bishop John T. Walker School for Boys is an Episcopal School for children of low-income families, nurturing the spiritual, intellectual, social, physical, and artistic development of its students.

teachforamerica.org

bishopwalkerschool.org

This material is based upon information that we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions, changes, including price, or withdrawal without notice. ©2016 Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity.

Each Office Is Independently Owned And Operated. SIR1

IMPLEMENTATION OF BUFFER

IMPLEMENTATION OF BUFFER • Automatically pushes social media posts from TTRSIR to agent accounts • Helps agents remain active on social media, without taking up so much of their time • Buffer is the best way to drive traffic, increase fan engagement, and save time on social media

COMMUNITY LEADERSHIP

#1

COMMUNITY LEADERSHIP

Small Company Ranked by the Washington Business Journal 2015 Corporate Philanthropy Awards

WEALTH ENGINE

WEALTH ENGINE • Scouring 300 million people and 122 million US households, Wealth Engine creates ultra-targeted audiences from distinct demographics • Lists can be created based on a person’s income, where they live and work, to whom they donate and their shopping habits • Complete with the most current business and personal contact info

FAMILY NEEDS

LOCATION

WALL SPACE TO DISPLAY ART

HISTORIC

SIZE

CAR-ENTHUSIAST’S GARAGE

ARIZONA CONCOURS D’ELEGANCE

ARIZONA CONCOURS D’ELEGANCE Case Study • Wealth Engine Case Study for ACD • Compiled a list with the following criteria: • Major Metropolitan Areas surrounding Brain Trust Affiliates • Clients age 40-80 years old • Net worth - $50MM+ • Collectors • Own cars that are 50+ years old • Requested home mailing addresses • 3167 TOTAL Names found

ARIZONA CONCOURS D’ELEGANCE Marketing Summary • 100- page book with Brain Trust Affiliates’ listings distributed in 400 VIP Gift bags with 100 books as extra giveaways • Rezora Email Announcement Template – banner ads • Rezora sent to Wealth Engine targeted list of individuals who collected cars in the major metropolitan cities • Print Media Ads • Sotheby’s International Realty’s logo was very prominent – on every guest pass, on the top of the main banner and our cottage was in the perfect location

• Further reinforced the collaboration among the affiliates to create a more powerful impact as the Sotheby’s International Realty brand • The donation to the Make-A-Wish Foundation further reinforced our commitment to the community • The ACD audience was our target demographic

E V E RY CA R NEEDS A HOME