2017 Listing Presentation

Welcome to TTR Sotheby’s International Realty For over 250 years, Sotheby’s has represented the most discerning buyers and sellers in the acquisition and sale of important assets. Today, Sotheby’s International Realty captures virtually every luxury market with 880 offices in 70 countries.

TTR Sotheby’s International Realty merges this global brand with state-of-the-art technology, unrivaled professional service, and a deep commitment to leadership in the Washington community to achieve extraordinary results for buyers and sellers from around the world.

We welcome the opportunity to share our unique heritage and approach to buying and selling real estate in the pages that follow. Thank you in advance for the opportunity to be of service. We look forward to exceeding your expectations.

Table of Contents Sotheby’s

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Sotheby’s International Realty

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TTR Sotheby’s International Realty

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Digital Media Platforms

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Exclusive Marketing

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Community Leadership

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Brussels, Belgium

SOTHEBY’S 6

SOTHEBY’S

A BRIEF HISTORY OF A GREAT LEGACY

1744 Sotheby’s auction house founded on New Bond Street, London.

1955

BRAND HERITAGE HISTORY OF SOTHEBY’S Sotheby’s has been uniting collectors with the world’s most cherished possessions since 1744, and 272 years later it has grown into the world’s most trusted advisor for important assets. As the first international auction house and the oldest company listed on the New York Stock Exchange, Sotheby’s now has 90 locations in 40 countries and 9 salerooms around the world. With private sales galleries in New York, Hong Kong and London, Sotheby’s conducts some 250 auctions a year in more than 70 categories. Unquestionably, Sotheby’s is heralded as the world’s most respected advisor serving a global clientele in both the acquisition and disposition of art and valued assets.

Sotheby’s Auction House Locations: London New York Beijing

Hong Kong Doha Geneva

Milan Paris Zurich

Sotheby’s auction house expands to New York, becoming the world’s first truly international auction house.

1973 Sotheby’s auction house becomes the first international auction house to conduct sales in Hong Kong...

2001 then in France...

2012 and in China.

2015 Sotheby’s auction houses now present over 232 sales worldwide every year.

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SOTHEBY’S

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“No. 21 (Red, Brown, Black and Orange)” by Mark Rothko | Sold for $45 million in 2014

SOTHEBY’S AUCTION HOUSE CLIENTS

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OF FORBES 100 WORLD’S RICHEST PEOPLE

86

OF FORBES TOP 500 CEOS

253

OF FORBES 400 RICHEST AMERICANS

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OF FORBES 50 UNDER 40 LIST

78

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SOTHEBY’S

OF FORBES 100 RICHEST AMERICANS

“Wand” (Wall) by Gerhard Richter | Sold for $28 million in 2014

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OF WORTH MAGAZINE’S BENEFACTOR 100 LIST

SOTHEBY’S: A GLOBAL COLLABORATION Through this exclusive collaboration, TTR Sotheby’s International Realty has the unique ability to access the vast majority of the world’s most affluent clientele.

Each year, we leverage a wide range of special events around the world and highly targeted media channels to connect the world with our clients.

Washington is at the center of a global market we serve, and this global collaboration is a powerful differentiator that no other firm can reasonably provide.

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SOTHEBY’S INTERNATIONAL REALTY 12

SOTHEBY’S

London, England

DUBAI FRANCE INDIA RUSSIA BARBADOS SINGAPORE WASHINGTON, DC HONG KONG 14

SOTHEBY’S INTERNATIONAL REALTY

GLOBAL PRESENCE CREATES OUTSTANDING RESULTS Sotheby’s International Realty has 20,000 sales associates and 880 offices in 70 countries around the world. Our international sales team achieved over $95 billion in sales in the last 12 months; this is the direct result of solid brand recognition, expert market intelligence, and international collaboration. These exceptional results begin with unrivaled exposure for each and every listing on SIR.com, the most visited luxury real estate website in the world.

Thereafter, the scale of our global network affords our Washington associates unique, real-time insights into the dynamic global property market resulting in consistently impressive results for our clients.

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ONLINE INNOVATION & EXPERIENCE CREATES INTERNATIONAL IMPACT Sotheby’s International Realty launched a skillfully designed 2017 Media Plan to generate unparalleled visibility for our listings, including more the 1 billion digital media impressions. Close ties with the world’s most influential print and digital media, websites and editorial generates millions of views per month to ensure our listings are in front of the largest pool of prospective purchasers.

Last year, we introduced an exclusive partnership with Apple. We are now the exclusive real estate source for Apple News, offering unprecedented exposure to 800 million iPhones and iPads worldwide. The addition of our partnership with Apple TV also cements the Sotheby’s International Realty brand as being at the forefront of technology and reach.

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SOTHEBY’S INTERNATIONAL REALTY

SIR.COM

FT.COM

Our internationally-linked website SIR.com receives more than 22 million visits a year from a discerning audience seeking to view extraordinary properties.

We are the international launch partner of the Financial Times’ property listings portal which provides our clients’ homes undivided exposure on the FT website.

MANSIONGLOBAL.COM

NYTIMES.COM AND BLOOMBERG.COM

We are the launch sponsors for Mansion Global, a new global luxury real estate website that brings together high-end property listings from around the world.

The site is designed to engage the luxury real estate enthusiast and empower the international buyers to make intelligent purchase decisions.

Our exclusivity also extends to The New York Times and Bloomberg, providing our clients’ homes and estates with prominent advertising on a worldwide platform.

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District of Columbia, United States

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SOTHEBY’S

Maryland, United States

OUR THREE FUNDAMENTAL PRINCIPLES

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INTEGRITY ABOVE ALL ELSE

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PROFESSIONAL SERVICE REFLECTING KNOWLEDGE, PREPARATION, AND INNOVATION

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LEADERSHIP IN THE COMMUNITIES IN WHICH WE LIVE AND WORK

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TTR SOTHEBY’S INTERNATIONAL REALTY

Maryland, United States

TTR SOTHEBY’S INTERNATIONAL REALTY BRINGS WASHINGTON TO THE WORLD With nearly three decades of expertise and an unwavering commitment to integrity, TTR Sotheby’s International Realty leads the Washington market with our team of 300 highly skilled sales and marketing experts. Strategically located in the heart of the most dynamic regional submarkets, our seven offices provide convenient access points for our clients and critical exposure to buyers of the most distinctive properties in the region and around the world.

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LOCAL KNOWLEDGE EXPERTLY PLACED The Washington residential market is truly a global concern. With one of the nation’s leading professional service economies, a diverse cultural texture and worldclass educational assets, our region is increasingly important to purchasers from around the world.

Our offices in the District of Columbia, Maryland, and Virginia are strategically placed in the heart of our global network to provide service to our clients, regardless of where they live.

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District of Columbia, United States

TRANSACTIONS OVERVIEW 2016 Source: MRIS, 1/1/2016-12/31/2016. Data deemed reliable, but not guaranteed.

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25%

45%

30%

< $500K

$500K – $1M

$1M +

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TRANSACTIONS OVERVIEW 2016 Clients of TTR Sotheby’s International Realty benefit from the firm’s global reach, powerful marketing, and superior professional service – regardless of price. In addition to record-setting sales, we closed approximately $1.2 billion worth of properties priced under $1 million and over $1.3 billion worth of properties priced over $1 million in 2016.

Our firm is one of the highest-performing residential real estate companies in the nation and in the Washington metropolitan region, closing over $2.5 billion in sales in 2016. Worldwide, Sotheby’s International Realty sold over $95 billion of luxury property, more than any other competitor.

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GLOBAL REACH MATTERS IN THE WASHINGTON REGION Foreign-born residents represent a significant portion of the total population in the greater Washington area.

With a truly global platform designed to accommodate multiple languages and currencies, we represent clients from diplomatic, financial, and governmental entities around the globe.

Previous clients: • • • • • • • • • • •

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Ambassador of Chad Ambassador of Jordan Ambassador of Peru Commonwealth of Puerto Rico Embassy of Costa Rica Embassy of France Embassy of Greece Embassy of Italy Embassy of Qatar Embassy of Spain Government of the Netherlands

• • • • • • • • • • • •

TTR SOTHEBY’S INTERNATIONAL REALTY

Government of Brazil Government of Iceland Government of Japan Government of Kuwait Government of Oman International Monetary Fund Kingdom of Morocco Republic of Cyprus Republic of Georgia The World Bank US Ambassador to Israel US Ambassador to the UN

FOREIGN-BORN POPULATION BY COUNTY Source: US Census Bureau 2013 ACS/2012 CBP data

CITY OF ALEXANDRIA ANNE ARUNDEL COUNTY ARLINGTON COUNTY DISTRICT OF COLUMBIA FAIRFAX COUNTY LOUDOUN COUNTY MONTGOMERY COUNTY PRINCE GEORGEâ&#x20AC;&#x2122;S COUNTY PRINCE WILLIAM COUNTY 0%

5%

10%

15%

20%

25%

30%

35%

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Colorado, United States

DIGITAL MEDIA PLATFORMS 28

DIGITAL MEDIA PLATFORMS

District of Columbia, United States

22M

VISITS ANNUALLY

100M

PAGE VIEWS ANNUALLY

45M

PROPERTY DETAIL PAGES ANNUALLY

55%

VISITS FROM OUTSIDE THE U.S. ANNUALLY

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DIGITAL MEDIA PLATFORMS

Florida, United States

SIR.COM SIR.com attracts more consumers who search, view and inquire than any other luxury real estate website in the world. Millions of viewers immerse themselves each month in our collection of vibrant, quality-controlled property photographs and videos.

Every TTR Sothebyâ&#x20AC;&#x2122;s International Realty listing begins its global debut at SIR.com and then cascades through our global network of regional Sothebyâ&#x20AC;&#x2122;s International Realty affiliate websites, providing massive additional exposure to buyers in virtually every market in the United States and around the globe.

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WEBSITE VISITORS In addition to capturing over one million unique visitors per month, sothebysrealty.com leads the industry in web traffic among its closest competitors. As a trusted source for property and lifestyle searches, sothebysrealty.com features best-in-class videography and photography that showcase listings like no other brokerage in the world.

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DIGITAL MEDIA PLATFORMS

AVERAGE MONTHLY WEBSITE VISITS FEB 2016 - JAN 2017 Source: similarweb.com

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Virginia, United States

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DIGITAL MEDIA PLATFORMS

Nurai Island, Abu Dhabi

SINGLE LISTING WEBSITES Among its many custom marketing tools, TTR Sothebyâ&#x20AC;&#x2122;s International Realty is able to create custom websites with a unique web address to showcase a single listing with video functionalities, a complete high-resolution photo gallery, and detailed editorial.

WWW.

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VIDEO DISTRIBUTION Video allows us to tell a story in a way that still photographs cannot, and it is an increasingly important channel to engage prospective buyers to explore a home. Video also significantly improves search engine optimization, which is critical when engaging busy prospective buyers.

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DIGITAL MEDIA PLATFORMS

WASHINGTON LUXURY CHANNEL

For our proprietary Washington Luxury Channel, TTR Sothebyâ&#x20AC;&#x2122;s International Realty has the ability to create a custom video presentation highlighting a homeâ&#x20AC;&#x2122;s most unique features.

YOUTUBE

Our YouTube channel features all property videos, as well as neighborhood spotlights, events, and promotional videos. The SIR YouTube channel has more subscribers than any real estate brokerage firm in the world.

MRIS

We are the first brokerage in the DC Metropolitan area to utilize the video feature within MRIS. All videos are streamed and linked to listing pages for additional exposure.

SIR.COM

Every video uploaded to our cascading platform will immediately be pushed to SIR.com, giving unparalleled global exposure to more than 14 million unique visitors annually.

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California, United States

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DIGITAL MEDIA PLATFORMS

District of Columbia, United States

ROBUST DIGITAL RE-TARGETING TTR Sothebyâ&#x20AC;&#x2122;s International Realty has an exclusive relationship with Adwerx, a digital re-targeting platform that allows our properties to be highlighted on every computer and mobile device in the most desirable zip codes in the Washington metropolitan area.

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MONTHLY NEWSLETTER TTR Sotheby’s International Realty produces a monthly eNewsletter, showcasing exclusive global content, market data, and our most exceptional new offerings.

With an exceptionally high open rate, our newsletter reaches a potential monthly audience of over 700,000 of Washington’s most engaged and influential residents.

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DIGITAL MEDIA PLATFORMS

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facebook.com/TTRSIR

@TTRSIR

pinterest.com/ttrsothebys

linkedin.com/company/ttr-sothebys-international-realty

@TTRSIR

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DIGITAL MEDIA PLATFORMS

Barrington Hills, Illinois

SOCIAL MEDIA Social media is a powerful marketing vehicle when used artfully. At Sotheby’s International Realty, we use social media to connect your home with our global community of real estate influencers to create meaningful conversations in real time.

Our Results: • • •

An unmatched presence on Facebook, Twitter, Google+, Pinterest, Instagram, and LinkedIn 60 million impressions worldwide annually 650,000 visits to SIR.com via social media channels

With over 54,000 followers, Facebook is the brand’s #1 leading social media traffic driver.

Consumers worldwide are sharing our listings and content through this powerful channel.

The Sotheby’s International Realty YouTube brand page recently surpassed the 64,000 followers milestone; consumers are searching and viewing our property videos.

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EXCLUSIVE MARKETING 44

EXCLUSIVE MARKETING

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Sapodilla Bay, Turks and Caicos

FALL / WINTER 2016

Sotheby’s Art & Home

ART & HOME

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EXCLUSIVE MARKETING

IMAGINE THE CONVERSATION: ARTISTS IN DIALOGUE | INSIDE THE ULTIMATE WINE CELLAR | IDYLLIC GARDEN

Building on our partnership with Sotheby’s, we have entered into a literary collaboration to publish a signature magazine, Art & Home. Presented in a large, luxurious format, Art & Home engages readers with sophisticated content to appeal to a broad range of affluent clients. In the heart of this content, our Property Gallery showcases a wide range of our listings each season from the District of Columbia, Maryland, and Virginia.

AR

RT& HOME FALL / WINTER 2016

The elements of an extraordinary life

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EXCLUSIVE MARKETING

ONLINE LISTING DISTRIBUTION Sothebyâ&#x20AC;&#x2122;s International Realty affords unmatched online distribution of our property listings to toptier real estate and targeted media web sites. Our listings receive premium placement on many of the most visited websites through our proprietary data feed, and our listings share the same high-resolution, professional photographs used throughout our marketing materials.

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EXCLUSIVE MEDIA PARTNERS Our global media plan is designed to drive awareness for the extraordinary properties we represent. With an emphasis on brand exclusivity, we have contracted with strategic media powerhouses whose innovation, experience, and international impact allow us to give unmatched exposure to our listings worldwide.

From the Friday Mansion Global site of the Wall Street Journal, to the South China Morning Post, no other brokerage firm provides the exclusive exposure captured by our global media plan.

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EXCLUSIVE MARKETING

PropGOLuxury TTRSIR.COM

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Virginia, United States

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EXCLUSIVE MARKETING

REGIONAL MEDIA PARTNERS TTR Sothebyâ&#x20AC;&#x2122;s International Realty collaborates with local and regional publishers to provide expanded exposure in the luxury, art, lifestyle, and philanthropic arenas. These publications together reach more than 1.5 million readers in the Washington area.

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MEDIA RELATIONS Media relations is entirely predicated upon our clientsâ&#x20AC;&#x2122; comfort with editorial coverage. Properties with international relevance, historical significance, or provenance are well positioned for excellent exposure.

Independent editorial coverage can be important in driving market perception and price. Our in-house public relations team is well equipped and readily available to capture this exposure.

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EXCLUSIVE MARKETING

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Florida, United States

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EXCLUSIVE MARKETING

Maryland, United States

PROPRIETARY DATA-DRIVEN MARKETING We regularly engage big data resources using predictive analytics to identify prospective buyers.

Our unique database pulls from 60 sources and provides access to 300 million profiles and 122 million households within the United States. This technology allows us to identify prospects up front based on demographic and lifestyle attributes leading to a highly focused marketing plan.

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QUARTERLY MARKET REPORT The quarterly Market Report serves as an allencompassing resource for Washington DC, Virginia, and Maryland single-family and condominium home sales. Distribution includes direct mail to over 10,000 homes and digital distribution to a potentially 700,000 individuals, in addition to our social media channels.

20 1 5 Y E A R - END

MARKET REPORT D C | M D | VA

A Comprehensive Analysis of the Residential Real Estate Market in the Washington Metropolitan Area

THE HELICOPTER FACTORY: 770-74 GIRARD ST NW WASHINGTON DC | PRICING UPON REQUEST

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EXCLUSIVE MARKETING

2015 YEAR-END

201 5 Y E A R - E N D

MARKET REPORT

MARKET REPORT

A Comprehensive Analysis of the Residential Real Estate Market in the Washington Metropolitan Area

A Comprehensive Analysis of the Residential Real Estate Market in the Washington Metropolitan Area

10105 IRON GATE RD, POTOMAC MD | LISTED FOR $3,850,000

6912 BENJAMIN ST, McLEAN VA | PRICE UPON REQUEST

DC | MD | VA

DC | MD | VA

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District of Columbia, United States

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EXCLUSIVE MARKETING

District of Columbia, United States

WORLD - CLASS PHOTOGRAPHY TTR Sothebyâ&#x20AC;&#x2122;s International Realty utilizes only the highest quality professional photography to showcase our listings worldwide through our digital and print media distribution channels. We take our photography very seriously â&#x20AC;&#x201C; our firm hires best-inclass photographers and every photo goes through a rigorous quality control process.

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HIGH QUALITY BROCHURES & eGALLERY We craft refined, magazine-quality brochures that articulate your property’s unique features and history.

Brochures are distributed to our five offices, key Sotheby’s International Realty offices, and Sotheby’s auction salerooms worldwide — immediately extending tangible reach and exposure.

Professional floor plans provide important information to prospective buyers both in advance of and following a property tour.

The Sotheby’s International Realty eGallery is a realtime, dynamic property slide show designed to provide worldwide reach to a property. eGallery is displayed on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.

986 MELVIN ROAD Annapolis, MD

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EXCLUSIVE MARKETING

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Maryland, United States

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EXCLUSIVE MARKETING

Maryland, United States

DIRECT MAIL STRATEGY The Sotheby’s International Realty high-quality standards are reflected throughout our print marketing. A direct mail announcement of your property’s availability will be sent to qualified prospective buyers in your market. TTR Sotheby’s International Realty maintains an extensive proprietary database strategically targeting buyers.

JUST LISTED IN GREAT FALLS: 626 PHILIP DIGGES DRIVE | $4,999,995

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COMMUNITY LEADERSHIP 66

COMMUNITY LEADERSHIP

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California, United States

THE POTOMAC SCHOOL

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COMMUNITY LEADERSHIP

COMMUNITY LEADERSHIP TTR Sothebyâ&#x20AC;&#x2122;s International Realty is committed to a deep level of engagement and leadership in our community. Each year, we support a wide range of art, community, and educational organizations that further strengthen the communities in which we live.

TTR Sothebyâ&#x20AC;&#x2122;s International Realty is the only residential real estate firm ranked in the Top 50 Most Philanthropic Companies in the Washington area by the Washington Business Journal for three consecutive years. In 2016, we were ranked #1 in the small business category in the Corporate Philanthropy Awards for the second year in a row.

#1

Small Company Ranked by the Washington Business Journal 2016 Corporate Philanthropy Awards

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EXCLUSIVE TTRSIR COLLABORATIONS & EVENTS As part of our integrated collaboration efforts with the Auction House, TTR Sothebyâ&#x20AC;&#x2122;s International Realty hosts numerous high-exposure events that provide exclusive and unique opportunities to showcase our properties. TTR Sothebyâ&#x20AC;&#x2122;s International Realty also actively supports the regional art community by hosting exhibitions across all five of our offices.

Our authentic and purposeful engagement begins with our partners and associates who maintain significant leadership roles in many local and national philanthropic organizations. This outreach creates additional visibility and significant word-of-mouth marketing for the properties we represent.

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COMMUNITY LEADERSHIP

ACT FOR ALEXANDRIA HARVEST DINNER benefiting ACT for Alexandria

WOLF TRAP BALL

to advance Wolf Trapâ&#x20AC;&#x2122;s public school initiatives

JOAN HISAOKA GALA

supporting Life with Cancer and the Brehm Foundation

CELEBRATE LOGAN

benefiting N Street Village

KNOCK OUT ABUSE GALA TTRSIR.COM

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in support of Knock Out Abuse to benefit victims of domestic violence

GEORGETOWN, DC 1206 30th Street NW Washington DC 20007 +1 202 333 1212 DOWNTOWN, DC 1515 14th Street NW Washington DC 20005 +1 202 234 3344 McLEAN, VA 6723 Whittier Ave McLean, VA 22101 +1 703 919 3344 ALEXANDRIA, VA 400 S Washington Street Alexandria, VA 22314 +1 703 310 6800 ARLINGTON, VA 2300 Clarendon Blvd Arlington, VA 22201 +1 703 745 1212 CHEVY CHASE, MD 5454 Wisconsin Ave Chevy Chase, MD 20815 +1 301 967 3344 ANNAPOLIS, MD 209 Main Street Annapolis, MD 21401 +1 410 280 5600 72

EXCLUSIVE MARKETING

EXCEEDING EXPECTATIONS Clients of TTR Sothebyâ&#x20AC;&#x2122;s International Realty are uniquely advantaged by our renowned brand and robust marketing platform, which merges traditional media with strategic digital channels. Further, our global reach across 880 offices in 70 countries worldwide and our commitment to leadership in the local Washington community ensures we capture the largest pool of prospective buyers and sellers in the global marketplace. Most importantly, our team of skilled associates delivers our clients not only the highest levels of service, but also the highest standards of integrity. Regardless of price or location, we have, and will continue to strive to exceed the expectations of our valued clients.

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