1 minute read

IMAGERY

TTNQ

from Cairns & Great Barrier Reef Brand Book

Next Article

from Cairns & Great Barrier Reef Brand Book, page 35

CO-BRANDING LOCKUPS

Images are an integral part of telling the “Leave Greater” story.

Our imagery should convey the transformative effect our place has on our guests. To do this, your imagery selections should:

Advertisement

• Be authentic

• Represent a moment • Show experiences set against nature • Be emotive

• Be genuine • Focus on people inside the destination • Avoid oversaturated or overly staged creative • Be relevant to the season (e.g. don’t show Barron Falls at peak in August)

Register for access to the media library at: tourism.tropicalnorthqueensland.org.au/media-hub/media-library

IMAGERY GUIDE

FOUR SIMPLE DOS AND DON’TS

1. WE ARE INSPIRATIONAL, NOT CHEESY. 2. WE ARE INTERESTING, NOT EXPECTED.

YES YES

NO NO

3. WE ARE CURIOUS, NOT CONTRIVED. 4. WE CAPTURE MOMENTS, NOT POSES.

YES YES

More articles from this publication:

from Cairns & Great Barrier Reef Brand Book, page 35

CO-BRANDING LOCKUPS

from Cairns & Great Barrier Reef Brand Book, page 46

IN MARKET EXECUTIONS

from Cairns & Great Barrier Reef Brand Book, page 30

OUR BRANDMARK

from Cairns & Great Barrier Reef Brand Book, page 49

BRAND TVC

from Cairns & Great Barrier Reef Brand Book, page 9

EDIITORIAL & MEDIA USAGE

from Cairns & Great Barrier Reef Brand Book, page 14

WHY LEAVE GREATER

from Cairns & Great Barrier Reef Brand Book, page 7

OUR NAME IN VERNACULAR

from Cairns & Great Barrier Reef Brand Book, page 22

USING GREATER

from Cairns & Great Barrier Reef Brand Book, page 24

TONE OF VOICE

This article is from:

Cairns & Great Barrier Reef Brand Book