Step-By-Step Guide to Solid Digital Marketing Plan

A Step-By-Step Guide to Structuring a Solid Digital Marketing Plan

SWOT ANALYSIS The first step of a digital marketing plan is to carry out SWOT analysis of your company. It is qualitative as well as quantitative as it takes into consideration factors like digital habits, influencers, etc.

This analysis helps you to look at the strengths, weaknesses and opportunities of your company from every angle.

ESTABLISH DIGITAL MARKETING GOALS Once your brand has acquired reputation in the market, work on establishing digital marketing goals. Develop your digital marketing strategy plan with a specific framework with measurable, relevant and timely goals.

DEFINING BUYER PERSONA Buyer persona is one of the most important digital marketing plans. The persona is one who simulates the ideal customer. The persona includes more specific details like first name, hobbies, etc going beyond the demography of customers.

DEFINE YOUR MARKETING STRATEGY After establishing the goals and defining the persona, it is time to implement the strategies. This should begin with choosing the appropriate channels for brand promotion and communication. This will create a brand authority for your business.

MEASURE RESULTS AND KPIS Digital marketing strategy plan includes constant feedback and reviews from clients. Also, collect data and prepare reports of your analysis. KPIs are important to monitor your strategies and indicate their performances. If you notice a decrease in KPI, it is time for you to find a remedy for it.

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