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How do parents access university information?
Prospectiveundergraduaterespondents’ parent(s)/carer(s) had generally used a range of information sources to support their child’s university decision making. Word of mouth via speaking to friends/family (54%) was the primary source, along with looking at university websites(48%). However, 17% didn’t think their parent(s)/carer(s) had accessed any information sources.
Around one in five (21%) thought their parent(s)/carer(s) used printed prospectuses.
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Q: Which, if any, of the following information sources have your parent(s)/carer(s) used in relation to your university application / decision? (Multiple response)
Speaking to friends / family
University websites
League tables
UCAS website
Talk at your school / college
Comparison sites (e.g., The Uni Guide)
Printed prospectus
Social media
Online forums (e.g., The Student Room)
Something else
None of the above
Two-thirds of respondents felt theirparent(s)/carer(s) would find information about university written specifically for parent(s)/carer(s) useful. More than one in five (21%) thought this would be very useful.
Q: How useful, if at all, do you think your parent(s)/carer(s) would find information about university written specifically for parent(s)/carer(s)? (Single response)
Net useful: 66%
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