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Navigating Changing Options What students purchased foruniversity autumn term and where they looked for advice
from What students purchased for university autumn term and where they looked for advice
by TSRInsight
Wave Nine –Fieldwork October 2022
Date: 25th January 2023
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Report Prepared by:
Liam Clements, Research Executive
Barbara Bradshaw, Senior Market Research Consultant
Beth Wiles, Research Manager
Background and Approach
WeaskedcurrentuniversitystudentsaboutthepurchasestheyhadmadebeforestartinguniversityinAutumn2022,andalsoaboutthesourcesof informationtheyusedtoresearchthesepurchases.
Summary of findings
• The majority (90%) of current student respondents had sought advice about what to take to university; on average each looked forinformation from three different sources prior to making their purchases. Two‐thirds had used The Student Room (66%) for advice on what to take. Information from their university (58%) and YouTube (52%) were also frequently mentioned.
• Almost all (97%) had made some purchases before staring university. Stationery (69%), kitchen equipment and tableware (65%), andclothes (58%) were most frequently mentioned. Indeed, among those living away for university almost all (92%) had bought kitchen items and two‐thirds bought room decorations.
• More than half (54%) purchased a new laptop, while 17% bought a new mobile phone or phone contract. Just 11% purchased insurance.
Methodology and target audience
These findings are from the 9th wave of The Student Room’s Navigating Changing Options Research. We repeat this survey regularly, so that we can help young people navigate these challenging times, to track changes over time and to deliver value to our clients and The StudentRoom. An online survey was shared with relevant members of The Student Room Community.
• The target audience was members of the TSR community currently studying at a university/HE college.
• Fieldwork took place between 17th October and 1st November 2022.
