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Norco Area

Chamber of Commerce

MEMBERSHIP OWNED, MEMBERSHIP DRIVEN!

Visitors Guide (951) 737-6222 • www.norcoareachamber.org


Copyright© 2019 Town Square Publications 95 W. Algonquin Rd., Ste. 300 | Arlington Heights, IL 60005 www.townsquarepublications.com

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Chairman, CEO and Publisher EMPLOYEE-OWNED

Production Manager

Norco Area Chamber of Commerce & Visitors Center Phone: (951) 737-6222

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Vice President / Director

This is a Town Square Publication created and produced for the 3954 Old Hamner Rd., Ste. B

Douglas K. Ray

President and Chief Operating Officer

Editor

Norco, CA 29860

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Graphic Designer

Joe Nugara

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Stefanie Nugara

Carrie Dockendorff

Senior Advertising Coordinator Every effort has been made to ensure the accuracy of the information in this publication. The Chamber and Town Square assume no responsibility for misinformation. Please contact the Chamber with any additions or corrections. Reproduction in whole or in part without permission of the Chamber and Town Square is prohibited.

Scott Stone

Gail Gaboda

Senior Project Coordinator

Fax: (951) 356-0555

Website: www.norcoareachamber.org

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Scott Ray

Ad Production Coordinator Directory Coordinator

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Michael Sumrak

Acquisition and Sales Manager Contributing Writer

| Tiffany Salerno | Jan Bruns

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Raul Sansores

Jamie Ball

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VISITORS GUIDE

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Table of Contents 6 7 8 9 10 12 14 15

Welcome to Norco

Important Phone Numbers

Norco’s Annual Event

Area Attractions

Dining & Shopping

Norco: Paradise on a Half Acre

Education

Advertiser Index

1983 Hamner Ave. Norco, CA 92860

Sales Service Parts: 888-693-9049 browningdodge.com

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Welcome to Norco

The Norco Area Chamber of Commerce would like to welcome you to our community, also known as “Horsetown USA”. Norco’s rural atmosphere is what sets us apart from other towns in Southern California. Consisting of large properties and oldfashioned values, Norco encompasses nearly 100 miles of horse trails and 400 acres of parkland. In fact, it’s common to see residents riding on horseback — making Horsetown, USA not just a nickname, but a way of life. Take a tour down Norco’s historic Sixth Street and notice the streets are painted in red, white and blue. We also line Sixth Street with a display of service banners to honor the men and women who make our freedom possible. At the end of this patriotic street you will come to the George A Ingalls Veterans Memorial Plaza, which showcases approximately two acres of land dedicated to honor our veteran heroes. Norco is served by one of the best school districts in Southern California, Corona-Norco Unified School District and our very own Norco College. We Norconians take pride in

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our sports teams and love partaking in the Norco High Cougar rally … “We are Norco!”. WE HAVE A ‘NACC’ FOR BUSINESS! The Norco Area Chamber of Commerce provides and promotes an environment for business retention, growth and success. Our mission is to strengthen our business community, and enhance city living in a rural atmosphere.

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Some of the services we provide are: Monthly luncheons Business referral luncheons After-Hours business mixers Grand openings & ribbon cuttings Marketing & promotion Economic development Community participation Visitors center & Shop local City connections & government support

Business is our specialty! For additional information, call (951) 737-6222 or visit www.NorcoAreaChamber.org.


Important Phone Numbers USEFUL NUMBERS All Emergencies .......................................... 911 After Hours Emergency ........... (951) 371-1143 Animal Control/Shelter ............ (951) 737‑8972 Business License ...................... (951) 270‑5679 City Clerk ................................... (951) 270‑5623 CNUSD ....................................... (951) 736‑5000 Dial-A-Ride ................................ (800) 795‑7887 Fire Administration ................... (951) 737-8097 Human Resources .................... (951) 270‑5655 Norco Area Chamber of Commerce ......................... (951) 737‑6222 Norco Library ............................ (951) 735‑5329 Parks & Recreation .................. (951) 270‑5632 Senior Center ............................ (951) 270‑5647 Sheriff Non-Emergency Dispatch ................................. (951) 776‑1099

Kitty Camp Corporation Rescue .................................... (559) 786-9601 Kiwanis Club ............................. (951) 278‑2640

Public Information Radio Station ................................ 95.1 KFRG

Lake Norconian Club Foundation ............................. (951) 768‑8802

Public Information TV Station ........................... Cable Channel 53

Leaps & Bounds Pediatric Therapy, Inc. ........................... (951) 340‑0431

JUST A FEW OF NORCO’S COMMUNITY ORGANIZATIONS American Legion ...................... (951) 371‑9108 Corona Life Services ................ (951) 272-3670 Corona-Norco Settlement House .................. (951) 737-3504 Full Circle Recovery ................. (951) 737-6204 Horsetown USA Hall of Fame ........................... (951) 371‑4402

Lions Club of Norco ................. (951) 371‑8445 Miss Norco Pageants ............... (951) 741‑5523 NDR Therapeutic Riding Center ......................... (951) 283‑3967 Norco Horsemen’s Association ............................ (951) 768‑5733 Norco Mounted Posse ............. (951) 371‑1204 Norco Knights of Columbus ........................... (818) 894‑3996 Norco Rotary Club .................... (951) 735‑1457 Operation Community Cares ................... (909) 285-4981 R.U.R.A.L. .................................. (951) 734‑5081 Shelter for Change Foundation & Food Drive............................ (951) 833-5189 The Unforgettables ................... (909) 855-3130 United Way Corona/Norco ........................ (951) 736‑0620 Veterans Honoring Veterans .................................. (706) 535‑8523 YMCA of Norco/Corona ........... (951) 736‑9622

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Norco’s Annual Events Don't miss out on all the fun happening in Horsetown USA!

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Sweetheart Dance Fundraiser (Febuary)

Vietnam Veterans Anniversary Ceremony (March)

State of the City Address (March)

Lake Norconian 5K Run / Walk (April)

George Ingalls Remembrance Day (April)

Norco Horseweek / Horseweek Parade (April)

Friends of Norco Hills Ranch Tour (May)

Memorial Day Tribute and Continuous Salute (May) NACC Business Expo (June) Horse Town Brew N’ Que (June) Fourth of July Community Event (July)

National Day of the American Cowboy (July)

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NACC Installation & Awards Dinner (July) Narco Mounted Posse PRCA Rodeo (July) National Night Out (August)

Norco Fair / Labor Day Parade (August–September) Miss Norco Pageants (September)

Support Sisterz Combat Cancer Walk (October)

First Responder Appreciation Luncheon (October) The Medieval Rodeo (October) Veterans Day Ceremony (November) Pearl Harbor Day (December)

Parade of Lights & Christmas Festival (December)

For more information on events in Norco, visit www.NorcoAreaChamber.org/calendar.

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Area Attractions

Bowlero Norco

Bowl, drink, eat, hit the arcade – set your phone to selfie-mode, and get ready for one epic celebration. Where good times become great, and parites become legendary. 1800 Hamner Ave. | Norco, CA 92860 (951) 734-8410

George Ingalls Equestrian Event Center

Two covered arenas host regional and national horse shows, professional rodeos, chili cook-offs, Norco Fair and more. 3737 Crestview Dr. | Norco, CA 92860 (951) 270-5632

Hidden Valley Golf Club

S&D Horseback Riding

Rent well-trained horses and ride along with professional instructors who focus on first-time riders, beginners and kids. 4886 California Ave. | Norco, CA 92860 (909) 645‑1270

SilverLakes Equestrian and Sports Complex

A 130-acre destination hosting a wide variety of events and entertainment including concerts, private events and weddings. 5555 Hamner Ave. | Norco, CA 92880 (951) 465‑5775

This club combines a unique design with unmatched natural beauty, providing players with all the elements necessary to ensure the most memorable golf experience. 10 Clubhouse Dr. | Norco, CA 92860 (951) 737‑1010

Mike Raahauge Shooting Enterprises

Southern California’s premier shooting range. Check the calendar for special events and classes. 14995 River Rd. | Corona, CA 92880 (951) 735‑7981

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Dining & Shopping Many restaurants and taverns in town offer tie-ups or stalls, making Norco a community that truly embraces the equestrian spirit!

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American Legion Post 328 Black Horse Tavern Bob’s Big Boy Boonsee Thai Kitchen Cowgirl Café

The Derby Room – Off-Track Betting Restaurant Don Luisa’s Mexican Grill

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Fazoli’s The FieldHouse Flavorful Coffee & Smoothies The Hot Dog Shoppe Jersey Mike’s Subs Kountry Folks Homestyle Restaurant Miguel’s Jr. Norco Nutrition Spot Nothing Bundt Cakes Bakery The Original Pancake House Polly’s Pies Rancho Taco Shop Sports Nut Pizza

NORCO NIGHTLIFE Many of our bars and saloons offer live entertainment and free line dancing lessons, so come dance the night away in Horsetown USA!

GreyWolf Brewing Co.

Norco’s only microbrewery, serving great-tasting, exceptional beer. 1780 Town & Country Dr. | Ste. 101 Norco, CA 92860 | (951) 534-5560

Maverick Saloon & Deli

Varied schedule of live entertainment accompanies a carefully sourced bar plus American pub grub. 3841 Old Hamner Rd. Norco, CA 92860 | (951) 734-6640

Saddle Sore Saloon

Live music, great food, cold beer and a country good time. 343 Sixth St. | Norco, CA 92860 (951) 272-8283

Slam Dunk Sports Bar

A local, comfortable bar that offers a fullservice drink selection, where customers can bring their own food. 2854 Hamner Ave. | Norco, CA 92860 (951) 735-2371

Water Wheel Saloon

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Southwest grub served in a countrythemed bar with live bands, dancing and a patio with horse stalls. 980 Sixth St. | Norco, CA 92860 (951) 898-4630


SHOPS & BOUTIQUES For shoppers, Horsetown USA has a variety of boutiques and equestrian-oriented stores, many of which carry western wear. We encourage you to stop in at any one of Norco’s charming boutiques – you’re sure to find the most unique hidden treasures!

Country Rose Boutique

Shopping at its finest with a wide selection of furniture, home decor, clothing and gifts. 1157 Sixth St. | Norco, CA 92860 (951) 220-7485

Dixie Lee’s Boutique

Welcome to Norco Meets Nashville – Voted Best Boutique in the Inland Empire. Carrying unique clothing, gifts and décor. 1007 Sixth St. | Norco, CA 92860 (949) 439-8421

Everything Boutique

Mailboxes, notary, FedEx, DHL, gifts and Norco novelty items. 960 Sixth St. | Ste. 101A Norco, CA 92860 | (951) 738-9980

Inland Vet Supply

Serving your animal health care needs. 1237 Sixth St. | Norco, CA 92860 (951) 272-3900

Thrifty Horse Consignment Shoppe

Offering excellent deals on new and used items from the brands you know and trust. 980 Sixth St. | Ste. 103B Norco, CA 92860 | (951) 280-0294

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NORCO: Paradise on a Half Acre By Kevin Bash | Norco City Council Nestled in between larger cities is a bit of country paradise known as Norco. Residents and city government have fought long and hard for its motto “City Living in a Rural Atmosphere”. Added to the rural atmosphere is the city’s new logo “Horsetown USA” celebrating years of equine ownership. Homes are built on a minimum half-acre. The city is also home to many larger ranches and training facilities, including Circle D Ranch, a 5.5-acre facility which is the permanent home to the “happiest horses on Earth” – the horses of the Disneyland Resort. Norco is unique because the city founders traded their sidewalks in for miles of horse trails. Residents can leave their homes on horseback and just about travel anywhere in the city and into the Santa Ana riverbed. Many of the businesses have pens available to tie up the steeds while equestrians enjoy a variety of dining facilities or shopping. Besides children’s playground equipment, many of the city’s parks have arenas to work horses. At each intersection, the signal light poles also have horse-friendly buttons to use to cross the street so riders aren’t required to dismount.

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Many gather on weekends at the city’s premier equestrian event center at the base of the Norco Hills. The George Ingalls Equestrian Event Center hosts many shows throughout the year, including pro rodeos, concerts and events supporting other animals. Many residents use the warm-up arena to work their horses. Norco isn’t just about horses. It is also home to some large industry, hotels and restaurants. City government always requests a western theme when developers build. The city is within 10 miles of Ontario International Airport and five miles from the Corona Municipal Airport. Just north of the city is Silverlakes, a large complex hosting sports teams, equestrian events and concerts. Norco had humble beginnings. The first true community was known as Citrus Belt, which was home to alfalfa farmers and cattle ranchers. To the south in Corona, citrus groves filled much of the city. Rex Clark purchased the area in 1920 to create


a large standalone township. He named the area Norco, which stands for North Corona and told residents they could turn a 10-acre parcel into paradise by planting citrus trees, but they found the ground rocky and the valley prone to frost. When the Santa Ana winds blew, many trees were knocked over. The farmers didn’t give up and ended up planting seasonal crops that were cultivated before the frost season and were low to the ground to prevent being blown over. Chicken ranches became popular.

thus stopping cold efforts by developers to build “cracker box rat cages” as homes. His efforts received a big boost when equestrians zoned out of Orange County flocked to Norco and decided to take a stand in the exact spirit of the Alamo. So, welcome to one of the last Southern California towns where folks can still find their piece of paradise on a half-acre of land.

Clark opted to pour millions into the famed Norconian Resort, which still stands today, but is not open to the public. The resort was featured in Los Angeles newspapers and brought many Hollywood stars to enjoy the amenities. The Great Depression hit and the California poultry industry was failing. The town was barely alive by 1941. Uncle Sam saved the day by sending the U.S. Navy to the rescue, converting the resort into a major U.S. naval hospital. The ship that never sails took over the resort grounds and within five years, employed hundreds and saved the town. After the war, many a sailor and Marine stayed in Southern California. Clark’s dream was to stay in the community and keep it rural by not improving roads and water facilities,

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Education

NORCO COLLEGE Norco College is a two-year public institution of higher education that serves approximately 13,000 students annually in the diverse communities of Corona, Eastvale, Norco, La Sierra, and Jurupa Valley. The college provides foundational skills and pathways to transfer, career and technical education, certificates and degrees. Norco College creates opportunities to transform the lives of students, our community and its workforce for the dynamic challenges of tomorrow. CNUSD The Corona-Norco Unified School District serves more than 53,000 students in the diverse communities of Corona, Norco, and Eastvale. With 50 schools, CNUSD is the largest school district in the Riverside

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and San Bernardino counties, and the 10th largest district in California. CNUSD offers students an unparalleled opportunity for educational growth to prepare them today and into their future. The district offers a variety of programs targeted to students of all levels and capabilities. Career technical education prepares youth for a wide range of highwage, high-skill and high-demand careers. Students with an interest in science, technology, engineering and mathematics are challenged through the STEM program. The program is available at the district’s intermediate schools and two high schools, with the Eastvale STEM Academy opening in the 2018-2019 school year.


Advertiser Index Browning Chrysler Dodge Jeep Ram ........................................................... 4 Destined to Travel, LLC ................................................................................. 2 DFI – DiGerolamo Family Insurance ............................................................. 3 Keller Williams Norco Realty ......................................................................... 5 Norco Valley Dental ..................................................................................... 16 Slam Dunk ...................................................................................................... 7 Sports Nut Pizza ............................................................................................ 3

Photo courtesy of Bristow Images

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The B esT D enTisTry i s C omforTaBle !

Jesus E. Martinez, DDS Hablamos Español

Norco Valley DeNtal 2574 Hamner Ave. Norco, Ca 92860

951-817-1166

www.NorcoValleyDeNtal.com

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