TSPRA Online Learning Fall 2020

PROFESSIONAL DEVELOPMENT

TSPRA ONLINE LEARNING Quality virtual educational opportunities for TSPRA members

Contact us: info@tspra.org www.TSPRA.org

TSPRA Mission Statement The Texas School Public Relations Association (TSPRA) is a professional organization whose members are dedicated to improving public education in Texas by: • Promoting effective public relations practices • Providing professional development for its members • Improving communication between Texans and their public schools.

Thank you to the 2020-2021 Strategic Initiative #2 Online Learning Platform Committee Rebecca Villarreal, APR, At-Large Vice President, Place 1, New Braunfels ISD, Chair Monica Faulkenbery, APR, Immediate Past President, Northside ISD Danielle Clark, APR, HCDE Christina Courson, Lockhart ISD Angela Duitch, APR, Tyler ISD Kristyn Cathey, Port Arthur ISD Jason Wheeler, CPC, Carrollton-Farmers Branch ISD

AT A GLANCE ONLINE LEARNING OPPORTUNITIES All sessions will be held on Zoom for the first 100 people. They are each scheduled to begin at 12:00 p.m.

Registration deadline is 48 hours prior to session date. Sessions are free except for the In-Depth Content sessions, which are $45 per participant and are non-refundable.

NEW MEMBER ORIENTATION Oct 8 & Dec 8

Nov 18 Dealing with the Virtual and Very Real Challenges of Storytelling During a Pandemic

LUNCH & LEARN Sept 15 Hate U Give Book Study with Black Communicators Sept 22 Legal Q & A Nov 10 Choosing APR, CPC, Graduate Degree? What to Expect

JOB ALIKE Oct 21 One Person Offices Oct 29 Community Partnerships and Education Foundations

Dec 2 iPhone Photography

IN-DEPTH CONTENT, FEE $45, NON-REFUNDABLE Sept 29 What Photos Should I Share on Social Media this School Year?

ROUNDTABLES Sept 23 Avoiding Burnout: Don’t Let the Chaos Define You

Nov 2 Exciting Emerging Marketing Trends to Engage Your Audience

Oct 5 Going Live: How a Small School District has Leveraged the Power of Facebook Live Oct 13 Taking a Marketing Campaign from the Foundation to the Building

VENDOR SESSIONS Oct 15 Forecast5 Analytics Telling Your District’s Story: Using Data Analytics for More Effective Communication

www.TSPRA.org

ONLINE LEARNING OPPORTUNITIES All sessions will be held on Zoom for the first 100 people. They are each scheduled to begin at 12:00 p.m. Registration deadline is 48 hours prior to session date. Sessions are free except for the In-Depth Content sessions, which are $45 per participant and are non-refundable. Register by hovering over and clicking the link associated with each session.

NEW MEMBER ORIENTATION (members of TSPRA for 18 months or less)

30 minutes, Free TSPRA Past Presidents: Monica Faulkenbery, APR (2019-2020), Northside ISD & Kristin Zastoupil (2018-2019), Forney ISD Are you new to TSPRA and wondering what the association has to offer you? Let TSPRA Past Presidents share with you the services that are available to members. Build connections across the state with your TSPRA colleagues while learning about all things TSPRA: the document vault, what’s on the website, regional resources, timelines, how to get involved with the association, conference information, and much more. Ask questions, get answers, form connections. This 30-minute Lunch and Learn is open to all new (18 month or less) TSPRA members.

Oct 8 Sponsored by Intrado SchoolMessenger Register: https://zoom.us/meeting/register/tJUkcemvpjkvGNNpzYB6MRBI2JCJE4p20yd2 Dec 8 Register: https://zoom.us/meeting/register/tJAkf-yvqjIrH9FNK2MhaxOeEHqXte5psc61

LUNCH & LEARN 60 minutes, Free

Sept 15 Hate U Give Book Study with Black Communicators Sponsored by Alboum Reesha Brown, Pasadena ISD; Rena Thomas, DeSoto ISD; Jordan Thompson, Bonham ISD; Valonia Walker, Aldine ISD; Montreal Williams, DeSoto ISD Join TSPRA Black communications professionals in an in-depth look at racism as portrayed in the must read book.

Register: https://zoom.us/meeting/register/tJcsceGsrD4iG9QrOdegFeartRIrZiVZVkDS

Sept 22 Legal Q & A Dennis Eichelbaum, Eichelbaum Wardell Hansen Powell & Munoz, P.C. Join Attorney Dennis Eichelbaum in an on-going series of Q&A of issues affecting the work of school communications professionals. Questions can be submitted in advance. In this session, Eichelbaum will share information specific to the Title 9 revised law regarding sexual harassment that became effective on August 14, 2020.

Register: https://zoom.us/meeting/register/tJUoc-qgqzsiGdZoWpZyqPZAQ_fT9QpbUE8o Nov 10 Choosing APR, CPC, Graduate Degree? What to Expect Melissa Martinez, APR, CPC, MA, El Paso ISD; Sheleah D. Reed, APR, Aldine ISD MS, APR; Susan Ard, CPC, Cleveland ISD; Emily Conklin, CPC, MA Thinking about advancing your skills? Considering APR? CPC? Graduate degree? Two of three? All three? Here is a chance to talk to TSPRAns who have earned these credentials, ask questions, get advice, and hear first-hand the benefits, pros and cons of all three opportunities.

Register: https://zoom.us/meeting/register/tJ0oc-iqqT8tHNGIoJQlyOqdM50ZGFnDQu43 Dec 2 iPhone Photography Roger Campos, Southwest ISD Pick-up tools and techniques for professional photography “on-the-go” using your iPhone. Have your iPhone available during the session to try-out a few of the tricks. The session will be interactive allowing for Q&A. No questions are stupid in this session! Everyone wants to maximize the use of their mobile devices!

Register: https://zoom.us/meeting/register/tJUucOuopz4rGt25O9oj3XBXv5tGlOL9oOSd

ROUNDTABLES 40 minutes, Free

Sept 23 Avoiding Burnout: Don’t Let the Chaos Define You Sponsored by HCDE Danielle Clark, APR, HCDE COVID has pushed us all to the limit with months of sustained crisis communications. School PR professionals have been working 12-hour days for 6 months straight. But you love your job, right? So how can you make sure you take care of yourself so you can do your job well and still live your life?

Learn what to look for to avoid burnout and some quick steps to help you feel good about your crazy job once again, even as you navigate the constant barrage of chaos, crisis and community meltdowns.

Register: https://zoom.us/meeting/register/tJUqc-6qqj8iGtFBVMrzTSnNRZAKIQFXd2jm

Oct 5 Going Live: How a Small School District has Leveraged the Power of Facebook Live Phil Campbell & Samantha Williams, Bonneville Joint School, District 93 From fall festivals to multicamera live streams, this two-person team from Idaho has found a way to connect with their community without breaking the budget Register: https://zoom.us/meeting/register/tJYvcuuhrzgvE9FjEmbjAgtRJJQOBze5OJ5V Oct 13 Taking a Marketing Campaign from the Foundation to the Building Sponsored by Blackboard Nikita Russell, Ed.D, Derrick Thompson and Chelsea Davis, Everman ISD Learn about time management, collaboration, community partnerships and how to develop a marketing plan.

Register: https://zoom.us/meeting/register/tJAkf-2rrDMvH9VW3SAmbocshOaQbnzQwQMQ Nov 18 Dealing with the Virtual and Very Real Challenges of Storytelling During a Pandemic Scott JuVette, Fort Worth ISD Virtual. Masks. Social Distance. Quarantine. Shut Down. Zoom. How is storytelling and videography possible? Learn what the experts have figured out about it!

Register: https://zoom.us/meeting/register/tJAqduyprjojGNTp-XdDczllhXLFIibYNue5

JOB ALIKE

60 minutes, Free Oct 21 One Person Offices Kristyn Cathey, Port Arthur ISD and Christina Courson, Lockhart ISD This session is for members managing one-person communications offices and trying to do it all!

Share what works, what doesn’t, exchange ideas, engage in some Q&A and share resources to not have to re-create the wheel.

Register: https://zoom.us/meeting/register/tJYpcO6qpj0vHtdHLVtS4ENJwwUFt5ltv0t4 Oct 29 Community Partnerships and Education Foundations Pam Pena, Carrollton-Farmers Branch ISD; Phil Beckman, Birdville ISD This session is for members who serve in the position or have in their job description the role of Community Partnerships. Share what works, what doesn’t, exchange ideas, engage in some Q&A and share resources to not have to re-create the wheel.

Register: https://zoom.us/meeting/register/tJwscemqpjwrGtDv6fDBDzIS7IJmarPk8N2a

IN-DEPTH CONTENT

60 minutes, FEE $45, NON-REFUNDABLE Register through Member 365. Once paid, you will receive a Zoom link and password for the session.

Sept 29 What Photos Should I Share on Social Media this School Year? Sponsor: SocialSchool4Edu Andrea Gribble, Founder & Social Media Strategist, #SocialSchool4Edu To say this school year is different would be an understatement – but there is still so much to celebrate!

This presentation will walk you through the photos and stories that are resonating well with schools across the country on social media. Andrea will share photo and video examples along with tactics to grab better content from your staff – whether you are doing school in-person, on-line, or using a hybrid approach. The world needs your school’s positive stories and this session will give you the support and inspiration you need!

Register: https://tspra.member365.com/public/event/details/6d2d390d2b41ca6b1f3c2f24fdd0d200e8e1415a/1 Nov 2 Sponsored by Intrado SchoolMessenger Exciting Emerging Marketing Trends to Engage Your Audience Jason Wheeler, CPC As more of our parents and students are jumping online, school districts have to market their districts using digital solutions. Marketing trends to delight your school district leadership team, board trustees’ and your audience will be shared. Learn how your district can engage audiences and improve your marketing results.

Register: https://tspra.member365.com/public/event/details/d6b1f75d4bca10ac4ba69b483da06f4e68cb2025/1

VENDOR SESSION 60 minutes, Free

Oct 15 Telling Your District’s Story: Using Data Analytics for More Effective Communication Forecast5 Analytics Josh Waddle, Account Executive Discover how district leaders across the state are using enrollment, demographic, staffing, finance, student performance, and other types of data to more easily and compellingly communicate their district’s story and showcase to their community what sets their district apart. Learn how having the necessary data and visuals at your fingertips can enable you to be more proactive in telling your story, and help you respond more quickly and effectively to incoming questions from your stakeholder groups. Several real world communication examples will be shared as part of this session.

Register: https://zoom.us/meeting/register/tJYuduysqzksGNZmQgC8CgvpxeDRhZxScJu5