PLATINUM STAR AWARD WINNER: GOOSE CREEK CISD

Who were the members of your team who worked on the We Grow Giants campaign that won?

• Kendall David

Executive Director of Community Engagement

• Kristyn Cathey Director of Communications

• Brittney Culpepper Coordinator of Marketing

• Gemina Trujillo

Multimedia Design Specialist

• Carrie Pryor-Newman

Multimedia Production Specialist

• Angela Sanders

Administrative Assistant

How long of a process was it to produce?

The Here, We Grow Giants brand and marketing campaign started in 2017 and has evolved. Each year we create a marketing campaign to reenergize the brand and have a specific focus to meet the needs of our community.

How did you come up with the concept?

We have a Here, We Grow Giants Action Team that reviews the previous year marketing campaign objectives and makes changes. This team consists of teachers, administrators, support staff, and community members. The campaign is launched with a video at the beginning of each school year.

What does it mean for you all to win this award?

We have entered pieces of Here, We Grow Giants for over three years. This brand has been the anchor of our department for years-being recognized for this work is incredibly important to us. Building a district brand is difficult and we have worked really hard to create unity in our district and community through Here, We Grow Giants. It is a way to honor our amazing students and staff and highlight the opportunities our district provides.