annual report with bleed (1)

TEXAS & SOUTHWESTERN C AT T L E R A I S E R S A S S O C .

WE LIVE FOR THIS LAND

WE LIVE FOR THIS LAND

T S C RA A N N UA L R E P O RT

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WE LIVE FOR THIS LAND

ROOTED IN HISTORY Texas & Southwestern Cattle Raisers Association was founded in 1877 by 40 cattlemen in Graham, Texas, to curb relentless cattle theft. Special Rangers continue to serve members, remaining a central focus of the association’s mission. Today, Texas & Southwestern Cattle Raisers Association has expanded to meet the evolving needs of cattle raisers and landowners alike. Through trusted advocacy, The Cattleman magazine, educational programs and practical resources, more than 28,000 members have come together to advance and protect the stewards of land and livestock in the Southwest.

C O R E VA L U E S

Stewardship Leave the land better than we found it

Courage Do the right thing, no matter the consequence

Leadership

OUR MISSION

To advance and protect the stewards of land and livestock in the Southwest

Be the leader in everything we do

Heritage Honor the past while protecting the future

Integrity Let character build trust

OUR VISION

We speak for the land and its stewards

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WE LIVE FOR THIS LAND

S T R AT E G I C P L A N 2023-2029

Ensure membership growth and financial stability Lead on advocacy on all fronts Engage potential and current members Develop leaders Lead on education to protect association’s mission

WE LIVE FOR THIS LAND

T H E C AT T L E M A N M A G A Z I N E

YEAR IN REVIEW Ranchers, farmers, land stewards, wildlife managers, and those who live for this land raise high quality beef to feed families around the globe. We ensure these individuals have the tools and resources to succeed. We bring like-minded cattle raisers together throughout the year.

$126K C AT T L E R A I S E R S

INSURANCE Full-service insurance agency for cattle raisers

20% Percentage of property and coverage lines increased

Raised to defend ranchers during the 89th Texas Legislative Session.

177.5K+ 4 1040 pages in 2025 with over 177,500 copies mailed.

SIX AWARDS Number of national awards received for The Cattleman Magazine.

28

T r d C

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Public Testimonies Delivered during the 89th Texas Legislative Session

11 Priority Bills Passed during the 89th Texas Legislative Session

a v C E

T n

21

Number of gatherings across Texas with more than 3,000 attendees.

Topics covered included: • TSCRA association updates • New World screwworm • Legislative updates

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RA N C H I N G 101

4,000+ attended, with 280+ vendors, Cattle Raisers Convention & Expo in Fort Worth.

Three members represented TSCRA during NCBA Young Cattlemen’s Conference.

12 Ranching 101 webinars offering participants practical, sound guidance on ranching tools and management practices.

2,300+ attendees reached through Ranching 101

MEMBERSHIP SURVEY

27,981 Total membership count after 2025. 1,971 total number of new members, including students in 2025.

W H Y D I D YO U R E N E W YO U R MEMBERSHIP? P ROT E C T I O N AC C E S S LOYA LT Y CONNECTION LIFESTYLE

SPECIAL RANGERS

6,470 733 $12.9M Head of cattle recovered

Total cases conducted

Total value of property recovered

NWS RESPONSE

COMBATING NEW WORLD SCREWWORM New World screwworm poses a significant threat to cattle raisers, wildlife managers and landowners. TSCRA has been tracking this pest since 2024 has dedicated time and resources to ensure its members are prepared in the event of an NWS incursion.

2025 Milestones F O U N D I N G T H E S C R E W WO R M C OA L I T I O N O F T E X AS

TSCRA brought together 14 livestock, wildlife, equine and landowner organizations with a shared interest in protecting livestock producers against the growing threat of New World screwworm.

S E C U R I N G A T E X A S - B A S E D S T E R I L E F LY F A C I L I T Y

TSCRA was instrumental in helping secure a Texas-based sterile fly facility. In addition to authoring a letter to the Office of Management and Budget urging federal funding, TSCRA leadership has attended USDA announcements, including the funding release and facility announcement at Moore Airfield Base.

L E G I S L AT I O N I N T R O D U C E D AT F E D E R A L L E V E L

TSCRA has supported two bills introduced

by Texas Congressional members that aim address the threat of NWS. These bills range in scope but include preparedness and response enhancements and provide USDA the necessary support to increase sterile fly production, the only proven method to eradicate the pest.

BROOKE ROLLINS, U.S. Secretary of Agriculture

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WE LIVE FOR THIS LAND

SCREWWORMTX.ORG

L AU N C H I N G PRODUCER WEBSITE

To support producers, landowners and wildlife managers, TSCRA led the launch of screwwormtx.org, a dedicated website developed alongside the Screwworm Coalition of Texas to provide timely updates, educational resources and guidance on NWS preparedness and response.

ARMED TSCRA MEMBERS WITH RESOURCES

TSCRA hit the road, bringing an educational program to more than 450 producers and landowners in Texas. Through three educational programs, TSCRA delivered practical herd protection strategies, guidance for working with veterinarians and proactive planning tools for both cattle and wildlife operations.

NEW WORLD SCREWWORM

185

Association sign-ons acquired by TSCRA for support of sterile fly production facility funding.

450

Producers reached through TSCRA-hosted NWS educational programs.

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H I L L C O U N T RY F LO O D I N G

RESPONDING TO THE CALL

In early July, historic flooding devastated the Texas Hill Country, claiming 137 lives and forever altering communities along the Guadalupe River. As waters rose 26 feet in 45 minutes, Texas & Southwestern Cattle Raisers Association Special Rangers began receiving calls. Within hours, leadership assembled two teams for immediate deployment. Thirteen special rangers packed their gear, prepared for uncertain conditions and headed toward the destruction — ready to serve wherever they were needed most.

Working alongside the Texas Department of Public Safety and emergency management officials, special rangers committed to seven days of search and recovery efforts. Their role extends far beyond cattle protection. It is about protecting communities.

Each day began with 7 a.m. briefings and ended after 12-plus-hour shifts combing miles of riverbanks, often waist-deep in silt and debris. Rangers used their knowledge of rural roads and properties to transport responders, identify access points and navigate terrain inaccessible to others.

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Number of TSCRA Special Rangers on assignment amid Hill Country Floods.

$46K

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Total Distributed in 2025 through TSCRA Disaster Relief Fund to Volunteer Fire Departments across the state that assisted in relief efforts.

C H I P A N D TAW N I A KEENEY

Keeney Ranch opened its gates to house and feed the special rangers during deployment while they supported search and recovery amid floods in the Texas Hill Country.

L E A D E R S H I P D E V E L O P M E N T F O U N D AT I O N

CULTIVATING THE NEXT GENERATION The TSCRA Leadership Development Foundation is a 501(c)(3) nonprofit dedicated to cultivating the next generation of land and livestock stewards. Established in 2024 by Texas & Southwestern Cattle Raisers Association, the foundation delivers innovative programs, financial support and hands-on experiences to strengthen every segment of the beef value chain.

L A E S TA N C I A R A N C H R E C E I V E S F U N D I N G T O E X PA N D B E E F O P E R A T I O N

La Estancia Ranch owned and operated by the Gonzalez family applied to the TSCRA Leadership Development Foundation Working Grant Program in 2025 to expand their Bastrop based direct-to-consumer beef business. Funding helped the family replace aging working pens, freeing up capital to be reinvested in the cattle herd, producing beef for the local community.

$553K

WORKING GRANT PROGRAM In funding distributed to 22 applicants through the Working Grant Program in 2025. 200% increase in funds awarded from 2024 to 2025.

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G I L LY R I O J A S MEMORIAL INTERNSHIP PROGRAM

In March 2025, the Leadership Development Foundation launched the Gilly Riojas Memorial Internship Program, honoring Riojas’ legacy as the inaugural chairman of the TSCRA Leadership Development Committee and his dedication to expanding youth and young producer opportunities.

The program connects emerging leaders with hands-on agricultural experience. In its first year, TSCRA hosted 35 interns across the Fort Worth and Austin offices and the annual Cattle Raisers Convention & Expo.

35

Interns hosted through the Internship Program in 2025.

BUSINESS MEMBERSHIP PROGRAM

GROWING BUSINESS SUPPORT & ENGAGEMENT In December, TSCRA relaunched its Business Membership program with a tiered structure designed to better align companies that serve ranchers and landowners with the association’s mission. Whether operating locally or across multiple states, the updated model provides scalable opportunities for visibility, sponsorship and direct engagement.

SMALL BUSINESS MEMBER

C O R P O R AT E MEMBER

Annual print or digital advertising credit

$150 credit

$150 credit

Annual event or sponsorship credit

$100 credit

$100 credit

BUSINESS BENEFITS

Business Directory listing Use of TSCRA Business Member logo Business member display sign Eligibility for the TSCRA Partner Program Eligibility for the TSCRA Gilly Rojas Memorial Internship Placement Program Eligibility to serve on TSCRA committees

Learn more about the program by visiting tscra.org/business

Enhanced visibility and engagement opportunities with TSCRA leadership Access to aggregated member trends and industry intelligence

NEW MEMBER BENEFITS:

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F I N A N C I A L OV E RV I E W

HOW MEMBER DOLLARS ARE SPENT

Membership dues are invested directly into the programs and services that protect and strengthen the industry. From supporting the Special Rangers’ law enforcement efforts to advocating for ranchers at the state and national levels, TSCRA works to ensure every dollar reinforces the mission of advancing and protecting the stewards of land and livestock in the Southwest.

Through events, education, market inspection and communications, TSCRA connects cattle raisers with the tools, information and representation they need to succeed.

Responsible stewardship of member resources allows the association to continue serving ranchers, landowners and the livestock industry across Texas, Oklahoma and the Southwest.

“Our members trust us to use their dues wisely, and we take that responsibility seriously. Every investment we make is focused on delivering real value back to the people who raise the cattle and steward the land,” said TSCRA President, Carl Ray Polk Jr.

Dues Revenue:

$3,050,000 14 T S C R A A N N U A L R E P O R T

12%

General & Administrative

Managing daily operations and administrative functions supporting TSCRA’s mission to advance and protect the stewards of land and livestock in the Southwest.

19%

Events & Education

Planning and hosting member events, educational programs and industry training opportunities.

8%

Member Services

Ensuring members have daily access to the support, tools and resources they need, including renewals and account management.

S

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Re tog en ran an

10%

Communications & Marketing

Serving as the voice of TSCRA through The Cattleman magazine, member updates and outreach that tells our story.

M com

“ Kel a la hor goo

A 202 Thro R.A sim Tule

Kayle Rend

July 2025

WE LIVE FOR THIS LAND

9%

Government Relations

Advocating for TSCRA members on legislative and regulatory issues at the state and national levels.

28% Special Rangers

Providing law enforcement and livestock theft investigation services across Texas and Oklahoma.

KEEPING THE

TRADITION ALIVE

Family ties at R.A. Brown Ranch

14%

help grow the ranch horse program.

By Abigail Boatwright

S

urrounded by rolling hills, the arena at the In 2022, adding to R.A. Brown historic R.A. Brown Ranch bustles Ranch’s with activity. longstanding bi-annual bull Old-timers offer advice to young sales, the family horsemen on incorporated a Ranch Horse their ranch geldings, while the Association of America littlest cowpokes dig show along with the March toy tractor paths in the dirt beside sale. the rail.

As the show grew, Kelli says This is a scene from the recent they decided to offer Rancher’s more saddle horses to the public Rendezvous, a now-annual tradition that are finished bringing and ready to do a variety of together multiple generations jobs. To highlight of ranchers and horse those horses, the ranch launched enthusiasts from miles around the Rancher’s to participate in a Rendezvous in 2024. ranch horse competition, learn from expert clinicians and place bids during the horse “We have a sale, and we have sale. good fellowship,” Kelli says, “but we’re sharing Most of all, attendees have a an educational piece, chance to enjoy the and bringing the Western ranchers community and camaraderie together to . give back to our own.”

“It’s like an old-fashioned ranch gathering,” says In 2024, participants raised more Kelli Brown, co-owner of R.A. than $30,000 Brown Ranch. “There’s for the TSCRA Disaster Relief a large attraction for all of us Fund, Working Ranch who love that kind of Cowboys Association Wildlife horse get-together, enjoy the Relief Fund and War fellowship, watching Horses for Veterans. good horsemanship and good horses working.”

“Grandmom and Grandad’s A crowd of nearly 500 people generosity has been attended the a part of the sales from the 2025 Rancher’s Rendezvous event very beginning,” says March 10-12 in RA Brown II, a sixth-generation Throckmorton. The sale featured family member.

35 horses from “Everything from bird dogs R.A. Brown Ranch family members and hackamores and others with handmade by grandkids to similar programs, such as Singleton contributing portions Ranches and of a high-selling bull — the giving Tule Ranch. has extended far and wide.”

Market Inspection Conducting regular market inspections to protect livestock producers and uphold industry standards.

Kaylee Brown, daughter of RA and Kristen, and her pony, Hondo, carry the flag to kick off the Rendezvous in Throckmorton 2025 Rancher’s . Photo by Taylor Davis.

July 2025

tscra.org

The Cattleman

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YO U R MEMBERSHIP MAKES A DIFFERENCE

TSCRA values your contribution to making this association what it is today.

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P.O. BOX 101988 FORT WORTH, TX 76185 1-800-242-7820 TSCRA.ORG