TSAT 2012 Media Kit

MediaKit 2012

welcome

welcome

Greetings, We welcome you to experience our newspaper, The South Asian Times, a widely-circulated and recognized publication within the South Asian community in the United States.

The South Asian Times has attained a leadership position to become a prominent South Asian newspaper within the US. An encouraging response from the community has enabled us to expand our circulation and reach within large South Asian populations in New York, New Jersey, Connecticut, Pennsylvania, Virgina and Washington DC. Both our print publication and online portal have provided our readers and advertisers a platform to actively interact.

We pride in our commitment to maintaining the highest standards in journalism, value-based content and design.

We strive to obtain excellence in journalism and deliver tangible results for our clients. If affluent South Asian community is your target demographic, we offer you our customized advertising solutions, both in print and online.

We invite you to spend some time going through our Media Kit, and to initiate a dialogue with us. We look forward to work with you to serve the South Asian community.

Warm Regards, Kamlesh C. Mehta Chairman The South Asian Times

TheSouthAsianTimes.info

MediaKit 2012

introduction

introduction

It is a pleasure to introduce you to our print and online publication.

We work to give our readers quality content and objective journalism. We invite you to witness the energy, commitment, and vision that have gone in the creation of this niche publication.

The South Asian Times represents a vibrant and strong ethnic group. Our work reflects our passion for culture, affluence, and an inherent drive to progress.

Many of us arrived in the US as immigrants, and today, we and our children are deeply woven into the fabric of American society. The South Asian Times is the voice of this Diaspora. It is the publication that nudges this accomplished group to prosper while staying connected to its roots.

We strive to strike a balance between our interests and lifestyle while maintaining strong ties with our South Asian roots. Our publication serves to cater to this community which, while seeking success in American Society, looks to discover and reinforce its involvement in arts, culture and tradition.

The South Asian Times has been successful in building bridges between the South Asian Community and the political echelons within local, state, and federal administrations. This gives us greater leverage to provide focused and in-depth news to our audiences.

Based on its credo of Excellence in Journalism, The South Asian Times is a channel to link the aspirations of the South Asian community to the stories that affect it locally and globally. We endeavor to create holistic awareness, and offer reinforcement to strengthen moral unity and cultural understanding.

The South Asian Times is an advertising platform that is built on these values and our impressive reach. This commitment helps us give our sponsors maximum impact and a promising return on investment.

We invite you to join us in spreading this legacy.

The South Asian Times

TheSouthAsianTimes.info

MediaKit 2012

special editions and supplements in 2012

supplements 2012

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New Year Issue: Jan 7, 2012 Pravasi Bharatiya Divas: Jan 15, 2012 Republic Day of India (Jan 26th): Jan 28, 2012 Holi, Festivals of Colors: March 10, 2012: Independence Day of United States: June 30, 2012 NEW Raksha Bandhan: August 4, 2012 Independence Day of India: August 18, 2012 AIA-NY Festival of Lights at Seaport, Manhattan: October 6, 2012 Deepawali, Festival of Lights: October 23, 2012

The South Asian Times is a trendsetter in special supplements and is reputed for its comprehensive and exclusive coverage. In 2011, we partnered with many prestigious organizations and produced several special supplements.

Year Ender 2011

FeTNA,

Fedration of Tamil Sanghams of North America

Pravasi Bharatiya Divas

R ANA,

Rajasthan Association of North America

Republican Day of India

India Conference at Harvard Business School

FIA NY-NJ-CT, Federation of Indian Associations

India Day, Independence Day of India

India Business Conference Columbia Business School Holi, Festivals of Colors A API,

American Association of

Physicians of Indian Origin

TheSouthAsianTimes.info

NFIA, IALI,

National Federation of Indian Association

Indian Association of Long Island

AIA, N Y,

Association of Indians in America

Deepawali, Festivals of Light

Sikh Heritage & Film Festivals

MediaKit 2012

advertisement display policy

ad display policy

We reserve the rights to the display of content & advertisement in our print and online publications.

Although we are not responsible for products & services advertised, we do reserve the right to refuse the display of materials found against the basic norms of our Advertisement Display Policy.

The South Asian Times does not solicit, promote, or display: Nudity, Porn, Tobacco, Liquor, Gambling, Night Clubs, Psychic Readers, Illegal services and many other products & services not consistent with our policy.

We are committed to maintaining Excellence in Journalism and value based Content, Display & Advertising.

In our efforts to provide maximum exposure, shelf life, reach & return on investment to our advertisers, our aim is to sustain a value-based and high quality weekly newspaper targeting South Asian households and communities.

The South Asian Times maintains its position as a leading newspaper by only printing a maximum of 35% advertisements per issue in a clean and easy-to-read layout.

TheSouthAsianTimes.info

MediaKit 2012

distribution

distribution The South Asian Times is distributed through:

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Print and online subscribers Direct Vendors National and Local Events (FIA, AIA, SASA, A AHOA, A API, Chamber of Commerce, TiE, India Day Parades, Concerts, Theater, Expos & Trade Shows)

Over 400 Public libraries Prominent Indian (cultural, political, commercial and social) hubs

Awards

awards

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“Excellence in Print Media” - National Federation of Indian Association, NFIA “Excellence in South Asian Community Journalism” - Nassau County Citation Honored for empowering South Asian-American Community - American Community Empowerment (ACE)

circulation

circulation

* *

New York, New Jersey & Connecticut (70%)

Philadelphia, Virginia & Washington DC (30%)

TheSouthAsianTimes.info

MediaKit 2012

demographics

demographics Our readership comprises of the aff luent and educated US based South Asian community, including small businesses. This demographic is a viable target audience for advertisers aiming to expand their brand awareness in this community.

Some facts about the South Asian demographic in the US:

Population Increase from 2000-2010

200% 150%

Indians

Pakistanis

Sri Lankans Bangladeshis

*

Indians constitute the second largest Asian American group in the US after Chinese

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68.6% have a Bachelor’s degree or higher, having the highest educational qualifications of all ethnic groups in the US - Professional occupations in Medicine, Law, Finance, Education, Engineering and Technology

*

56 % of Indians, 55% of Pakistanis, 61% of Sri Lankans and 44% of Bangladeshi Americans are home owners.

90% own one or more cars

Median Ages in the community: Indians: 32 Pakistanis: 29 Sri Lankans: 36 Bangladeshis: 31

TheSouthAsianTimes.info

S ources : A C ommunit y

*

*

of

in the

0%

C ontrasts : A sian A mericans

50%

U nited States , 2011,

new america media .

100%

MediaKit 2012

profile of south asian communities

demographics

The South Asian Population, in comparison to other ethnic groups in the United States, has a higher prevalence of graduate degrees and achieved more success financially, making it the target audience for advertisers.

South Asian American population contribute towards the fastest growing groups among all other Asian Americans.

The South Asian community consists of Indians, Pakistanis, Bangladeshis and Sri Lankans.

Per Capita Income

Median Household Income 16,784

36,533

Indians

Indians

Pakistanis Sri Lankans

73,927

Bangladeshis

Pakistanis Sri Lankans

32,480

62,744

Bangladeshis

24,663

*

South Asian Americans represent the wealthiest ethnic group in the US. Their consumer choices include frequent trips overseas (54%), dining out (54%), and purchase of high-price electronics (92%)

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One in every nine Indians in the US is a millionaire, comprising 10% of US millionaires.

*

Estimated annual buying power of $20 Billion.

TheSouthAsianTimes.info

MediaKit 2012

strategies

86,660

S ources : M erill Lynch , G lobal A dvertising

45,953

advertising options

advertising options We offer category specific pages to give your ad greater impact:

* Supplements

* Wrap Around

* Page 1: Horizontal Banner & Box ad

Page 2: Full Page Color Display *

* Back Cover Full Page Color Display

Travel * Wedding * Sports *

* Immigration & Law Food * Business *

* Health & Spirituality Entertainment * Business *

Astrology * Humor *

* Tri-state community, US & India

* Diaspora, Sub-Continent & International

* Features & Op-Ed

TheSouthAsianTimes.info

MediaKit 2012

print advertising rates

print advertising rates F ull Page C olor , Back C ov er

$2,750

F ull Page C olor , I nside C over

$2,400

F ull Page C olor

$2,000

F ull Page B & W

$1,400

H alf Page C olor

$1,100

H alf Page B & W

$800

Q uarter Page B & W

$400

O ne -E ighth Page B & W

$200

Business B ox B & W

$90

Wr a p A rou nd (4 F ull C olor Pages)

$10,000

C en ter S pr e a d (2 F ull C olor Pages)

$6,000

F ron t Page Hor izon tal Ba n ner C olor

$400

Hor izon tal Ba n ner , I nside C olor

$300

Hor izon tal Ba n ner I nside B&W

$250

C l assifieds L egal M a ximum 25

$60 words

B oxed A d

$45 $90

P lease

contac t us for customized display

and sponsorship

Frequency

TheSouthAsianTimes.info

R ates

discounts available on all ads

MediaKit 2012

mechanical specifications

mechanical specifications

* * *

*

Full Page: 10 W x 14 L Half Page: 10 W x 7 L Quarter Page: 7 W x 5 L Horizontal Banner 10 W x 2 L

* * *

One-Eighth Page: 3.5 W x 5 L Business Box: 3.25 W x 3 L Center Spread: 14 W x 21 L A ll

sizes without

B leed

print advertisement requirements

print ad requirements Creative Delivery

All files must be in 300dpi and delivered in print-ready PDF format via email to advertise@TheSouthAsianTimes.info if under 5MB, otherwise contact for FTP instructions. Ad must meet industry standards (fonts embedded, color ads should be in CMYK, B&W in greyscale, etc.). Publisher reserves all rights to accept/reject creatives.

Deadlines Space reservation must be received by Wednesday for the following week’s insertion.

Artwork and payment must be received by 5PM (EST) Wednesday.

Billing Advertisers will be billed for space reserved.

For extra designing services, additional charges may apply.

Artwork Design We also create your artwork. For further information please contact us at advertise@TheSouthAsianTimes.info

TheSouthAsianTimes.info

MediaKit 2012

online advertising

online advertising Through our online presence via our popular website and social media platforms, we offer your advertisments a greater reach and impression.

online advertising rates

online advertising rates Web Inventory

Placements in : Homepage, Category Homepage, Category Stories and Epaper

Size

Name of Banner

Rate/Month

234 x 60

Half Banner

$200

160 x 600

Skyscraper

$600

300 x 250

Square Box

$650

728 x 90

Leader Board

$700

300 x 600

Half Page

$800

Submisssion Guidelines

*

*

*

All web advertisement files must be in either GIF, JPEG, JPG, PNG or FLASH (.swf ) format File Size cannot exceed 50K for each ad Advertisers will be billed for space reserved.

For extra designing services, additional charges may apply.

TheSouthAsianTimes.info

MediaKit 2012

We have worked with

we have worked with Media & Entertainment Sahara TV Zee TV DirecTV B4U DJs

Education & Culture

Hospitality

Islandia Marrriott Melville Marriott Garden City Hotel Diya Lounge Singas Famous Pizza Ada Inf light Catering

Xavier Medical University Spartan Medical University Pandit Jasraj Music School Kinnar School of Music Vedic Heritage

Finance

Telecom

Realty

T Mobile Limited Rebtel Portables Unlimited

Insurance

New York Life State Farm

Money Transfer Money Gram

TheSouthAsianTimes.info

Habib American Bank Navika Capital Group Indus American Bank

Hiranandani Sherman Oaks Realty

Jewelry/Fashion Esha Jewels Inc. Diamonds R Must

Travel & Tourism Air India Kingfisher Airlines India Tourism Incredible India Turkish Airlines

IT/Technology

Infosys International Nettlinx

Internet

BharatMatrimony.com CoolJodi.com Intersections Matchmaking

Medical

Doshi Diagnostic NY-Queens Hospital LIJ North shore Hospitals St. John’s Hospital IPS Hospital

Services

Malloy Funeral Homes

Associations & Bodies AARA, FIA, AAPI, AIA

MediaKit 2012

why the south asian times?

why the south asian times?

Here are some reasons why The South Asian Times is a cut above the rest‌

* *

* *

Every week we print and distribute our publication before any other South Asian newspaper We are the first to bring the latest news to our readers We represent your message most effectively because of our reach and understanding of the South Asian community

We offer innovative solutions to maximize your return on the advertising dollar

TheSouthAsianTimes.info

MediaKit 2012

contact us

contact us

F o r s y t h e M e d i a G r o u p, LL C T h e S o u t h A s i a n T im e s 7 6 N B r o a d wa y , S u i t e 40 0 8 H ic k s v i l l e , NY - 118 01 USA P h o n e : 516.39 0.7 8 47 A d v e r t i s e @T h e S o u t h A s i a nT im e s . i n f o Vi s i t

ou r w e bsi t e:

www . t h e s o u t h a s i a n t im e s . i n f o f ol l ow us on:

TheSouthAsianTimes.info

MediaKit 2012

The South Asian Times Indo-US Media IANS International Latino USA Times

76 N Broadway, Suite 4008, Hicksville, NY 11801 | Ph: 516.390.7847 Advertise@TheSouthAsianTimes.info | TheSouthAsianTimes.info Forsythe Media Group, LLC

TheSouthAsianTimes.info

MediaKit 2012