MediaKit 2012
welcome
welcome
Greetings, We welcome you to experience our newspaper, The South Asian Times, a widely-circulated and recognized publication within the South Asian community in the United States. The South Asian Times has attained a leadership position to become a prominent South Asian newspaper within the US. An encouraging response from the community has enabled us to expand our circulation and reach within large South Asian populations in New York, New Jersey, Connecticut, Pennsylvania, Virgina and Washington DC. Both our print publication and online portal have provided our readers and advertisers a platform to actively interact. We pride in our commitment to maintaining the highest standards in journalism, value-based content and design. We strive to obtain excellence in journalism and deliver tangible results for our clients. If affluent South Asian community is your target demographic, we offer you our customized advertising solutions, both in print and online. We invite you to spend some time going through our Media Kit, and to initiate a dialogue with us. We look forward to work with you to serve the South Asian community. Warm Regards, Kamlesh C. Mehta Chairman The South Asian Times
TheSouthAsianTimes.info
MediaKit 2012
introduction
introduction
It is a pleasure to introduce you to our print and online publication. We work to give our readers quality content and objective journalism. We invite you to witness the energy, commitment, and vision that have gone in the creation of this niche publication. The South Asian Times represents a vibrant and strong ethnic group. Our work reflects our passion for culture, affluence, and an inherent drive to progress. Many of us arrived in the US as immigrants, and today, we and our children are deeply woven into the fabric of American society. The South Asian Times is the voice of this Diaspora. It is the publication that nudges this accomplished group to prosper while staying connected to its roots. We strive to strike a balance between our interests and lifestyle while maintaining strong ties with our South Asian roots. Our publication serves to cater to this community which, while seeking success in American Society, looks to discover and reinforce its involvement in arts, culture and tradition. The South Asian Times has been successful in building bridges between the South Asian Community and the political echelons within local, state, and federal administrations. This gives us greater leverage to provide focused and in-depth news to our audiences. Based on its credo of Excellence in Journalism, The South Asian Times is a channel to link the aspirations of the South Asian community to the stories that affect it locally and globally. We endeavor to create holistic awareness, and offer reinforcement to strengthen moral unity and cultural understanding. The South Asian Times is an advertising platform that is built on these values and our impressive reach. This commitment helps us give our sponsors maximum impact and a promising return on investment. We invite you to join us in spreading this legacy. The South Asian Times
TheSouthAsianTimes.info
MediaKit 2012
special editions and supplements in 2012
supplements 2012
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New Year Issue: Jan 7, 2012 Pravasi Bharatiya Divas: Jan 15, 2012 Republic Day of India (Jan 26th): Jan 28, 2012 Holi, Festivals of Colors: March 10, 2012: Independence Day of United States: June 30, 2012 NEW Raksha Bandhan: August 4, 2012 Independence Day of India: August 18, 2012 AIA-NY Festival of Lights at Seaport, Manhattan: October 6, 2012 Deepawali, Festival of Lights: October 23, 2012
The South Asian Times is a trendsetter in special supplements and is reputed for its comprehensive and exclusive coverage. In 2011, we partnered with many prestigious organizations and produced several special supplements. Year Ender 2011
FeTNA,
Fedration of Tamil Sanghams of North America
Pravasi Bharatiya Divas
R ANA,
Rajasthan Association of North America
Republican Day of India India Conference at Harvard Business School
FIA NY-NJ-CT, Federation of Indian Associations India Day, Independence Day of India
India Business Conference Columbia Business School Holi, Festivals of Colors A API,
American Association of
Physicians of Indian Origin
TheSouthAsianTimes.info
NFIA, IALI,
National Federation of Indian Association
Indian Association of Long Island
AIA, N Y,
Association of Indians in America
Deepawali, Festivals of Light Sikh Heritage & Film Festivals
MediaKit 2012
advertisement display policy
ad display policy
We reserve the rights to the display of content & advertisement in our print and online publications. Although we are not responsible for products & services advertised, we do reserve the right to refuse the display of materials found against the basic norms of our Advertisement Display Policy. The South Asian Times does not solicit, promote, or display: Nudity, Porn, Tobacco, Liquor, Gambling, Night Clubs, Psychic Readers, Illegal services and many other products & services not consistent with our policy. We are committed to maintaining Excellence in Journalism and value based Content, Display & Advertising. In our efforts to provide maximum exposure, shelf life, reach & return on investment to our advertisers, our aim is to sustain a value-based and high quality weekly newspaper targeting South Asian households and communities. The South Asian Times maintains its position as a leading newspaper by only printing a maximum of 35% advertisements per issue in a clean and easy-to-read layout.
TheSouthAsianTimes.info
MediaKit 2012
distribution
distribution The South Asian Times is distributed through:
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Print and online subscribers Direct Vendors National and Local Events (FIA, AIA, SASA, A AHOA, A API, Chamber of Commerce, TiE, India Day Parades, Concerts, Theater, Expos & Trade Shows)
Over 400 Public libraries Prominent Indian (cultural, political, commercial and social) hubs
Awards
awards
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“Excellence in Print Media” - National Federation of Indian Association, NFIA “Excellence in South Asian Community Journalism” - Nassau County Citation Honored for empowering South Asian-American Community - American Community Empowerment (ACE)
circulation
circulation
* *
New York, New Jersey & Connecticut (70%) Philadelphia, Virginia & Washington DC (30%)
TheSouthAsianTimes.info
MediaKit 2012
demographics
demographics Our readership comprises of the aff luent and educated US based South Asian community, including small businesses. This demographic is a viable target audience for advertisers aiming to expand their brand awareness in this community. Some facts about the South Asian demographic in the US:
Population Increase from 2000-2010
200% 150%
Indians
Pakistanis
Sri Lankans Bangladeshis
*
Indians constitute the second largest Asian American group in the US after Chinese
*
68.6% have a Bachelor’s degree or higher, having the highest educational qualifications of all ethnic groups in the US - Professional occupations in Medicine, Law, Finance, Education, Engineering and Technology
*
56 % of Indians, 55% of Pakistanis, 61% of Sri Lankans and 44% of Bangladeshi Americans are home owners. 90% own one or more cars
Median Ages in the community: Indians: 32 Pakistanis: 29 Sri Lankans: 36 Bangladeshis: 31
TheSouthAsianTimes.info
S ources : A C ommunit y
* *
of
in the
0%
C ontrasts : A sian A mericans
50%
U nited States , 2011,
new america media .
100%
MediaKit 2012
profile of south asian communities
demographics
The South Asian Population, in comparison to other ethnic groups in the United States, has a higher prevalence of graduate degrees and achieved more success financially, making it the target audience for advertisers. South Asian American population contribute towards the fastest growing groups among all other Asian Americans. The South Asian community consists of Indians, Pakistanis, Bangladeshis and Sri Lankans. Per Capita Income
Median Household Income 16,784
36,533
Indians
Indians
Pakistanis Sri Lankans
73,927
Bangladeshis
Pakistanis Sri Lankans
32,480
62,744
Bangladeshis
24,663
*
South Asian Americans represent the wealthiest ethnic group in the US. Their consumer choices include frequent trips overseas (54%), dining out (54%), and purchase of high-price electronics (92%)
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One in every nine Indians in the US is a millionaire, comprising 10% of US millionaires.
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Estimated annual buying power of $20 Billion.
TheSouthAsianTimes.info
MediaKit 2012
strategies
86,660
S ources : M erill Lynch , G lobal A dvertising
45,953
advertising options
advertising options We offer category specific pages to give your ad greater impact:
* Supplements * Wrap Around * Page 1: Horizontal Banner & Box ad Page 2: Full Page Color Display * * Back Cover Full Page Color Display Travel * Wedding * Sports * * Immigration & Law Food * Business * * Health & Spirituality Entertainment * Business * Astrology * Humor * * Tri-state community, US & India * Diaspora, Sub-Continent & International * Features & Op-Ed
TheSouthAsianTimes.info
MediaKit 2012
print advertising rates
print advertising rates F ull Page C olor , Back C ov er
$2,750
F ull Page C olor , I nside C over
$2,400
F ull Page C olor
$2,000
F ull Page B & W
$1,400
H alf Page C olor
$1,100
H alf Page B & W
$800
Q uarter Page B & W
$400
O ne -E ighth Page B & W
$200
Business B ox B & W
$90
Wr a p A rou nd (4 F ull C olor Pages)
$10,000
C en ter S pr e a d (2 F ull C olor Pages)
$6,000
F ron t Page Hor izon tal Ba n ner C olor
$400
Hor izon tal Ba n ner , I nside C olor
$300
Hor izon tal Ba n ner I nside B&W
$250
C l assifieds L egal M a ximum 25
$60 words
B oxed A d
$45 $90
P lease
contac t us for customized display
and sponsorship
Frequency
TheSouthAsianTimes.info
R ates
discounts available on all ads
MediaKit 2012
mechanical specifications
mechanical specifications
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Full Page: 10 W x 14 L Half Page: 10 W x 7 L Quarter Page: 7 W x 5 L Horizontal Banner 10 W x 2 L
* * *
One-Eighth Page: 3.5 W x 5 L Business Box: 3.25 W x 3 L Center Spread: 14 W x 21 L A ll
sizes without
B leed
print advertisement requirements
print ad requirements Creative Delivery
All files must be in 300dpi and delivered in print-ready PDF format via email to advertise@TheSouthAsianTimes.info if under 5MB, otherwise contact for FTP instructions. Ad must meet industry standards (fonts embedded, color ads should be in CMYK, B&W in greyscale, etc.). Publisher reserves all rights to accept/reject creatives. Deadlines Space reservation must be received by Wednesday for the following week’s insertion. Artwork and payment must be received by 5PM (EST) Wednesday. Billing Advertisers will be billed for space reserved. For extra designing services, additional charges may apply. Artwork Design We also create your artwork. For further information please contact us at advertise@TheSouthAsianTimes.info
TheSouthAsianTimes.info
MediaKit 2012
online advertising
online advertising Through our online presence via our popular website and social media platforms, we offer your advertisments a greater reach and impression.
online advertising rates
online advertising rates Web Inventory
Placements in : Homepage, Category Homepage, Category Stories and Epaper
Size
Name of Banner
Rate/Month
234 x 60
Half Banner
$200
160 x 600
Skyscraper
$600
300 x 250
Square Box
$650
728 x 90
Leader Board
$700
300 x 600
Half Page
$800
Submisssion Guidelines
*
* *
All web advertisement files must be in either GIF, JPEG, JPG, PNG or FLASH (.swf ) format File Size cannot exceed 50K for each ad Advertisers will be billed for space reserved. For extra designing services, additional charges may apply.
TheSouthAsianTimes.info
MediaKit 2012
We have worked with
we have worked with Media & Entertainment Sahara TV Zee TV DirecTV B4U DJs
Education & Culture
Hospitality
Islandia Marrriott Melville Marriott Garden City Hotel Diya Lounge Singas Famous Pizza Ada Inf light Catering
Xavier Medical University Spartan Medical University Pandit Jasraj Music School Kinnar School of Music Vedic Heritage
Finance
Telecom
Realty
T Mobile Limited Rebtel Portables Unlimited
Insurance
New York Life State Farm
Money Transfer Money Gram
TheSouthAsianTimes.info
Habib American Bank Navika Capital Group Indus American Bank
Hiranandani Sherman Oaks Realty
Jewelry/Fashion Esha Jewels Inc. Diamonds R Must
Travel & Tourism Air India Kingfisher Airlines India Tourism Incredible India Turkish Airlines
IT/Technology
Infosys International Nettlinx
Internet
BharatMatrimony.com CoolJodi.com Intersections Matchmaking
Medical
Doshi Diagnostic NY-Queens Hospital LIJ North shore Hospitals St. John’s Hospital IPS Hospital
Services
Malloy Funeral Homes
Associations & Bodies AARA, FIA, AAPI, AIA
MediaKit 2012
why the south asian times?
why the south asian times? Here are some reasons why The South Asian Times is a cut above the rest‌
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Every week we print and distribute our publication before any other South Asian newspaper We are the first to bring the latest news to our readers We represent your message most effectively because of our reach and understanding of the South Asian community
We offer innovative solutions to maximize your return on the advertising dollar
TheSouthAsianTimes.info
MediaKit 2012
contact us
contact us
F o r s y t h e M e d i a G r o u p, LL C T h e S o u t h A s i a n T im e s 7 6 N B r o a d wa y , S u i t e 40 0 8 H ic k s v i l l e , NY - 118 01 USA P h o n e : 516.39 0.7 8 47 A d v e r t i s e @T h e S o u t h A s i a nT im e s . i n f o Vi s i t
ou r w e bsi t e:
www . t h e s o u t h a s i a n t im e s . i n f o f ol l ow us on:
TheSouthAsianTimes.info
MediaKit 2012
The South Asian Times Indo-US Media IANS International Latino USA Times
76 N Broadway, Suite 4008, Hicksville, NY 11801 | Ph: 516.390.7847 Advertise@TheSouthAsianTimes.info | TheSouthAsianTimes.info Forsythe Media Group, LLC
TheSouthAsianTimes.info
MediaKit 2012