Fall/Winter 2024 Catalog

Performance. Workwear.

WERK JOURNAL Fall / Winter ‘24

Bundled without bulk— TRUEWERK founder Brian Ciciora on site at Eagle Rock Ranch.

WORK THE SYSTEM— Tradition meets innovation in the world’s most technical, high-performance workwear system.

At TRUEWERK, we’re obsessed with performance—the idea of being our best when our best matters most. And we’re driven to create gear that helps you do the same.

Our team strives every day to equip and inspire that peak level of performance: taking action to make things happen; connecting with our community to understand their needs; and mastering our craft to help you elevate yours.

I’ve been focused on performance for a long time. From setting trusses and sealing roofs during intense snowstorms to climbing and elk hunting in our frigid Colorado mountains, I’ve found that my best is most often needed when the conditions are the worst.

That’s why for almost a decade, my team and I have been on a mission to evolve and innovate the old ways of thinking— building modern, technical workwear that supercharges performance, and leaves antiquated denim and cotton canvas in the past.

The result is a cutting-edge layering system that gives you the ability to adapt to your environment, without weighing you down. No more wet, heavy gear to hold you back. No more overheating or freezing in volatile weather. Just optimal warmth, mobility, and protection you can tailor to each moment of your day.

While we embrace traditions, we relentlessly question what can be improved, breaking from the norms to find a better way. We pull apart products and processes to create more effective, efficient workwear, and bring modern solutions to timeless problems.

And by collaborating with our community— like the folks at Eagle Rock Ranch you’ll see throughout this catalog—we focus on what real people doing real work really need. Why? Because when we’re able to achieve our personal and professional potential, we provide the greatest benefit to our families, teammates, and community.

And that’s what matters most.

Brian Ciciora, Founder & CEO

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TRUEWERK.COM | TRUEWERK at Eagle Rock Ranch

CUT FROM THE SAME CLOTH— Visionary ranchers at Eagle Rock rely on TRUEWERK’s modern, technical gear.

How can you truly know what your community needs if you’ve never worked alongside them?

That’s the “boots on” philosophy we believe in, which led to teaming with our friends at nearby Eagle Rock Ranch.

Dave and Jean Gottenborg and their daughter, Erin Michalski, take an innovative approach to ranching that’s setting new standards in transparency and quality. From building solar-powered drinkers to using a state-of-theart stocking facility to spearheading outside-

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the-box methods like lay-down fencing, Eagle Rock systematically pursues modern solutions to traditional challenges—and we can relate.

“I knew there had to be a way to work lighter while still staying protected, and that’s when I teamed up with TRUEWERK’s founder, Brian.”

Dave had long been wondering why 21st century ranchers were still wearing 19th century clothing—slogging through the winters in heavy, bulky gear. “I cut out anything I thought was unnecessary from these old fabrics, threw it all on a scale, and discovered I was lugging around almost 20 extra pounds,” he explains. “No wonder I was so tired!”

The two spent some time on the ranch developing and testing new ideas and additions, and Dave immediately loved the upgrades—tailored specifically to the rigors of life on the ranch, and versatile enough for any outdoor jobs.

“There’s nothing unnecessary in these pieces,” says Dave. “I get all the essentials, and stay warm and protected. There’s nothing extra to weigh me down, and no bunched-up material to get hooked or snagged on my tractor or a fence.

It’s everything I need, and nothing I don’t.”

TRUEWERK.COM | Workwear as a System

WORKWEAR AS A SYSTEM— Our integrated approach ensures that layers are designed to work together to reduce bulk and binding, while purposefully increasing functionality, efficiency, and comfort.

How it Works BASE LAYER Moisture-wicking lightweight fabrics to stay dry and comfortable B1 SHORT SLEEVE TEE Ice Blue $34

MID LAYER Insulating mid-layers for extra warmth without the bulk M1 ZIP UP HOODIE Grey $79

SHELL LAYER Weather-resistant shells to protect against wind and rain S3 SOLUTION HOODIE Hi Vis $169

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Base Layer— Our system’s base line of defense is a “second skin,” using moisture-wicking technology to keep you dry and comfortable.

Crafted from lightweight, breathable fabrics, this layer moves sweat away from your body four times faster to help regulate your temperature—keeping you cool when it’s warm, and warm when it’s cool.

Soft and stretchy for minimal irritation and maximum comfort, the base layer is the essential foundation for our entire system.

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TRUEWERK.COM | Base Layer

WERK JOURNAL Fall / Winter ‘24

IT ALL STARTS HERE—

“This first layer really does the trick. Anything I put on top of it easily slides on and off.”

No bulk, no bunching, no barriers

—Dave, Eagle Rock Ranch

B1 Short Sleeve Tee— $34 A little goes a long way. Thin, stretchy comfort combines with superior snag-resistance and 4x moisture wicking tech for the ultimate lightweight layer in the winter, and as a summer standalone.

UV PROTECT

BREATHABLE

SWEAT WICKING

MEN’S — Dark Grey, Olive, Ice Blue, Black, Red, Viz Green, Viz Yellow, Viz Orange

(Also available in long sleeve)

WOMEN’S — Ice Blue, Black, Dark Grey, Viz Orange

Snag-resistant interlocking knit, with 4-way stretch and 4x wicking tech

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B2 Quarter Zip— $54

B2 Henley— $49

A streamlined silhouette fits perfectly over or under other layers, without adding bulk. Brushed fabric and a supremely soft interior keep you warm, while breathable knit delivers the air flow you need.

A technical twist on the classic three-button top, featuring an athletic fit, and wicking tech for moisture management. Mechanically brushed on both sides for comfort, without sacrificing durability and longevity.

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Opposite: T3 WERKBIB Black $199 | M3 WOOBIE HOODIE Deep Olive $139

Technical Pants & Bibs— Our breakthrough softshell fabric is a revolutionary upgrade, trusted by pros across the country who’ve made the switch from heavy denim and cotton canvas.

“I’m moving faster, easier, safer, and more efficiently, and that’s meant the world to me, to our business, and to my family.”

—Dave, Eagle Rock Ranch

Over 20,000 five-star reviews rave about comfort and utility, with features like functional pockets, moisture-wicking tech, and articulated knees for endless range of motion. Available in three garment warmth ratings, they’re the perfect complement to your multi-season system.

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WERK JOURNAL Fall / Winter ‘24

“Jeans haven’t kept up with technology. They haven’t changed much since the 1800s, so this upgrade is long overdue.”

THE WORLD’S MOST TECHNICAL WORK PANTS— Ditch the tired old denim and cotton canvas

—Dave, Eagle Rock Ranch

DWR-treated softshell fabric repels rain and snow to keep you warm & dry

T2 WerkPant— $89 Engineered with a soft interior fabric for added comfort, and treated with DWR for water- and wind-resistance in rainy springs and snowy winters, this mid-weight fabric is the perfect three-season solution.

4-WAY STRETCH

WATER RESISTANT

ABRASION RESISTANT

MEN’S — Olive, Sand, Black, Deep Grey, Navy WOMEN’S — Olive, Sand, Black, Deep Grey

Opposite: T2 WERKPANTS Sand $89

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TRUEWERK.COM | Technical Workpants & Bibs

BUILT TO BRAVE THE BITTER COLD— Ultimate warmth and protection, without sacrificing mobility

T3 WerkPant— $99

T3 WerkBib— $199

A thermal workhorse built for the harshest winter weather. Abrasion-resistant shell fabric, waterproof membrane, and channeled hex fleece lining are bonded into a three-layer fabric to battle extreme cold.

The ultimate heavy-duty bib balances maximum warmth with endless stretch.

It features intentional pockets, built-in gaiters, ballistic nylon cuffs, removable knee pads, and full-zip legs for easy on/off access.

Opposite: T3 WERKBIB Black $199 | M3 WOOBIE HOODIE Brown $139

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“I practically live in this bib in the fall. Dust, dirt, and hay don’t stick to it, and the built-in knee pads are a lifesaver.”

—Dave, Eagle Rock Ranch

Opposite: M3 WOOBIE HOODIE Deep Olive $139

Mid Layer— Balancing warmth and flexibility, an insulated interior regulates body heat without adding unnecessary bulk, so you can stay warm and mobile.

“Just the right weight and fit. Come to the ranch in the winter and you’ll see everyone wearing a Woobie.”

—Jean, Eagle Rock Ranch

Plus, a tear- and abrasion-resistant exterior defends against cold air and glides effortlessly on and off the base layer to adapt to changing temperatures. Four-way stretch allows for a full range of motion, and moisturewicking tech ensures that you’re comfortable and ready for action, without ever feeling weighed down.

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TRUEWERK.COM | Mid Layer

WERK JOURNAL Fall / Winter ‘24

SECOND TO NONE—

M3 Woobie Hoodie— $139

Our system’s second layer delivers next-level warmth

M2 Grid Hoodie— $79

M2 Transit Pant— $69

Superior thermoregulation you simply can’t find in an average sweatshirt. A hardwearing, pick-proof exterior is bonded to a soft grid fleece, with a double-fabric hood for warm comfort.

These dual-use “joggers” can be worn as standalones on your commute, and as the perfect layer under our technical pants & bibs.

Soft fleece keeps warm air in, while staying breathable enough to let moisture out.

Inspired by beloved military-issue poncho liners, this versatile go-to offers dual-sided stretch and moisture control, with rain- and wind-resistance. Perfect for unpredictable fall weather or under a shell in the dead of winter.

THERMO REGULATING

4-WAY STRETCH

BREATHABLE

MEN’S — Black, Brown, Deep Olive

Also available as a jacket and vest Opposite: M3 WOOBIE HOODIE Deep Olive $139 | HESTRA GLOVES $39

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Opposite: S3 SOLUTION HOODIE Black $159

Shell Layer— Engineered with weather-resistant materials, this outer shell provides protection against the elements—as well as dirt, debris, barbed wire, and other jobsite hazards.

“The last layer really locks the warmth in, and keeps the cold out. It’s the cherry on top of the whole system.”

—Erin, Eagle Rock Ranch

Meticulous attention to detail, like fullybonded seams and laminated taped zippers, ensures that nothing breaks through your barrier. Durable, breathable fabric also allows moisture and heat to escape, preventing you from feeling clammy or overheated.

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TRUEWERK.COM | Shell Layer

WERK JOURNAL Fall / Winter ‘24

SEAL THE DEAL—

S3 Solution Hoodie— $159

Impenetrable defense against winter’s worst

Our proprietary three-layer bonded fabric with hex fleece lining seals out wind, rain, and snow, and an adjustable hood fits over a full helmet for a versatile last-layer forcefield against the elements.

WATER RESISTANT

ABRASION RESISTANT

4-WAY STRETCH

MEN’S & WOMEN’S — Black, Brown, Hi-Vis

Softshell micro ripstop exterior with 10k/10k breathable water-resistance

S3 Solution Vest— $89 A sleeveless last line of defense, featuring weather-resistant triple-bonded fabric that pairs with our mid-layers on the coldest winter days, or with base layers on milder fall days.

WATER RESISTANT

ABRASION RESISTANT

4-WAY STRETCH

MEN’S & WOMEN’S — Black, Hi-Vis

Also available as a jacket Opposite: S3 SOLUTION HOODIE Black $159 | HESTRA GLOVES $39

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SEND TO —

PRSRT STD U.S. POSTAGE PAID TRUEWERK

7010 Broadway Suite 455 Denver, CO 80221

15% OFF—

Use code: SYSTEM15 Expires November 30, 2024

We’re hell-bent on building the most technical, high performance workwear in the world.

TRUEWERK.COM

TECH FLANNEL Sand Check $74