Our Values

Our Founder, Henry Morley, started True Travel in 2013 with the mission to enrich lives and create lifelong memories through authentic, tailor-made travels whilst always remaining mindful of the world around us.

In 2016, we cemented our commitment to sustainable and conscious travel and founded the True Travel Foundation with the aim of supporting vital charitable projects who provide tangible positive impact for both their local communities and global initiatives.

At True Travel, we are the antithesis of automated, packaged travel. Focusing on every single detail down to how our clients take their tea, we are dedicated to designing the finest holidays imaginable.

We recognise that each of us have just one life to explore the whole world and we exist to make every one of those experiences extraordinary. This is a belief we hold not only for the visitors but also for those being visited; it is this sentiment that lies at the core of our Foundation and drives us to pioneer positive impact in travel.

I strongly believe that it is up to those of us in the travel industry to lead from the front and help navigate our clients through their planning, so they are confident that they are making a tangible, positive impact. I am immensely proud to have watched the growth of our Foundation since 2016 and to see the support we have been able to give to our selected projects around the world. At True Travel we have always wanted to find solutions; not simply to help our clients offset their carbon emissions from their travels, but to go further and ensure they can have a carbon negative and climate positive impact.

Our blue carbon offset partnership with Seawilding is already having visible results and this has made us more ambitious than ever to raise more and reach new heights. Our goals for 2023 are to finalise our B Corp Certification, raise £100,000 for our Foundation and work towards our Net Zero target. Transparency has an important part to play if we want to make progress and have a meaningful impact. I am therefore thrilled to publish our first annual Impact Report for 2022, and share with you our commitment to inspiring real change and our dedication to encouraging others to do the same. We are well aware we are not perfect as a business, but here you will find an overview of what we have achieved in 2022 and our goals for improvement moving forwards in 2023.

Henry Morley, Founder & CEO