Shibui Brochure

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CONSCIOUS COLOR CARE

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shibui.

CONSCIOUS COLOR CARE

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N AT U R A L F R A G R A N C E S

From the word shibui: “an aesthetic of simple, unobtr usive beauty.”

We’ve gone back to nature’s drawing board, embracing botanically-rich color care that is safe, ethical, and beautiful.

Beyond clean beauty, a ne w level of conscious color care is redefining what it means to be “beautiful”.

Shibui’s foundation on clean & unobtrusive beauty extends to every aspect, especially fragrances. “Simply scented” means we only use natural, custom-blended essential oils & botanical extracts to achieve better, synthetic-free fragrances. Not only are they pure and uncomplicated, these fragrance profiles are the most alluring, soft, & clean scents in color care today.

C L E A N , U N O B T RU S I V E B E A U T Y Inner beauty doesn’t fade and is always beautiful, even when we aren’t feeling it on the outside.

Shibui has an unwavering “do no harm” mantra that prohibits harmful ingredients in our formulas.

These “no-no’s” include:

“Shibui is built upon 7 elements. These are uncompromising rules that hold us accountable to you and the products we make.”

E V E R Y D A Y N E S S

I M P L I C I T Y

S I M P L I C I T Y

M O D E S T Y

IMPERFECTION

NAT U R A L N E S S SINCERITY

Ammonia • Animal by products • Benzalkonium Chloride • Butylated Hydroxyanisole & • Butylated Hydroxytoluene • Carcinogens • Ethanolamines (MEA, DEA, TEA) • Formaldehyde (DMDM Hydantoin + Urea) • GMO's • Heavy Metals • Hydroquinone • Methylisothiazolinone & • Methylchloroisothiazolinone • Mineral Oil • Nano Particles • Oxybenzone • Parabens • Phthalates • Sodium Chloride • Sodium Lauryl Sulfate & Sodium Laureth Sulfate • Triclosan and Triclocarban • Wheat Proteins (Gluten)

T H E P OW E R O F P E P T I D E S

C O R E 4 C O LO R C O M P L E X

When to add into your hair routine

This is the heart of Shibui’s color care. Our proprietary blend of 4 essential ingredients was specifically chosen to enhance and retain beautiful hair color, and it’s in every Shibui formula.

How it works

Shampoo

• Spray liberally from roots to ends on clean towel-dried hair.

(do not condition)

*Do not apply other styling products*

Towel dry

Peptide Primer Leave-In Treatment TM

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C O N SC I O U S C O L O R C A R E

P E P T I D E P O L I S H TM A N T I - H U M I D I T Y T R E AT M E N T

Let sit for 3 minutes

Apply any other Shibui stylers

T R E A T M E N T

P E P T I D E P R I M E R TM L E AV E - I N T R E AT M E N T V EGAN TR I P E P TI D E S

O AT O I L

BAMBOO EXTRACT

RICE SEED PROTEIN

• Helps strengthen hair

• Rich in vitamins, minerals, & fatty acids

• High silica content

• Helps sustain hair strength & flexibility

• Improves elasticity

• Conditions dry scalp & seals in moisture • Promotes strength & thickness

• Natural volumizing agent

• Moisturizes hair follicles

• Gluten Free

• Softens hair

• Maintains shine

• Helps reduce hair breakage

• Helps enhance hair color

• Retains moisture

• Detangles

This treatment repairs damage caused by bleach, color, and chemical services. This remarkable solution provides long-lasting results, rejuvenating the feel of your hair by helping to restore its strength, softness, smoothness, and shine. The best part? All of these incredible transformations are achieved in just 3 minutes!

Botanical highlights : • pea peptide • chia seed extract • tripeptide-29

-for all hair types5 fl oz/1.7 fl oz

R E V I TA L I S A N T H Y D R ATA N T A C O N D I C I O N D O R H U M E C TA N T E

6.5 fl oz (192 ml)

• Comb product through hair to ensure complete saturation for best results.

• Using a brush to keep hair taut, blow dry section by section until each section is completely dry.

*Heat activation is required for best results*

T R E A T M E N T

P E P T I D E P O L I S H TM A N T I - H U M I D I T Y T R E AT M E N T

This featherweight treatment is essential for fighting humidity while preserving and bringing vibrancy to color.

Elevates shine and smoothness for a beautiful finish.

This treatment lasts in the hair for up to three washes.

Botanical highlights : • arginine • karanja oil • tripeptide-29

-for all hair types6.5 fl oz

E V E R Y D A Y N E S S

T O N I N G

EVERYDAYNESS SHA MPOO & EVERYDAYNESS C ONDITION ER

These everyday shampoos and conditioners gently cleanse and condition, reinforcing the hair matrix with botanical extracts for exceptional shine & softness with prolonged beautiful color.

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C O N SC IO U S C O L O R CA R E

E V E R Y D A Y N E S S S H A M P O O

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C O N SC IO U S C O L O R CA R E

E V E R Y D A Y N E S S C O N D I T I O N E R

S H AM P OOI NG QU OTI D I E N C H AM P Ú D I AR I O

R E V I TAL I S ANT QU OTI D I E N AC OND I C I OND OR D I AR I O

12 fl oz (355 ml)

12 fl oz (355 ml)

• peach oil, babassu (conditioner)

U L T R A H Y D R A T I N G

HYDRATING SHA MPOO & HYDRATING C ONDITIONER

These ultra hydrating shampoos and conditioners cleanse and infuse hair with a rich blend of hydrating botanical extracts for softer, healthier-looking hair, and reduced breakage with prolonged color.

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C O N SC IO U S C O L O R CA R E

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C O N SC IO U S C O L O R CA R E

U L T R A H Y D R A T I N G S H A M P O O

U L T R A H Y D R A T I N G C O N D I T I O N E R

S H AM P OOI NG H Y D R ATANT C H AM P Ú H U M E C TANTE

R E V I TAL I S ANT H Y D R ATANT AC OND I C I OND OR H U M EC TANTE

12 fl oz (355 ml)

12 fl oz (355 ml)

Botanical highlights : • camellia, lemongrass (shampoo) • shea, hyaluronic acid (conditioner) -for medium to coarse hair2 fl oz/12 fl oz/33.8 fl oz/100 fl oz

E V E R Y T H I N G S P R A Y TM

Bid farewell to unwanted brassiness as the purple pigments work harmoniously to neutralize yellow undertones in your hair. This will reveal a beautiful spectrum of cool, captivating hues while revitalizing the appearance of your locks.

Your hair’s best friend, this versatile spray smooths and eliminates frizz while restoring shine and enhancing color. Boosts hair’s natural body while providing thermal protection.

• acai oil

• rose water, saké (shampoo) -for fine to medium hair2 fl oz/12 fl oz/33.8 fl oz/100 fl oz

V I O L E T TO N I N G S H A M P O O

Botanical highlights :

Botanical highlights : RE VI TAL I S ANT QUOT I D I E N AC O ND I C I O ND O R D I ARI O

E V E R Y D A Y N E S S

• hibiscus flower extract -for all hair types12 fl oz/33.8 fl oz

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CONSCIOUS COLOR CARE

EVERYTHING SPRAY L E AV E - I N C O N D I T I O N E R TM

TRAITEMENT SANS RINCAGE T R ATA M I E N TO S I N E N J UA G U E

8 fl oz (237 ml)

Botanical highlights : • grape seed oil • yuzu -for all hair types8 fl oz

E V E R Y D A Y N E S S

T R E A T M E N T

CLARIFYING SHAMPOO

REPLENISHING HAIR OIL

Specially formulated to help remove stubborn build-up, excess oils, trace minerals & impurities, this shampoo offers a rejuvenating cleanse that leaves your hair feeling light, airy, & full of life.

This weightless oil melts into the hair fighting frizz, smoothing, and adding a beautiful, healthy sheen all while preserving and enhancing your color.

Botanical highlights : • squalane oil

Botanical highlights : • apple cider vinegar • rosemary extract -for all hair types12 fl oz/33.8 fl oz

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CONSCIOUS COLOR CARE

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R E P L E N I S H IN G H A I R O I L

C O NHU SILCEICO US OL R TC AP ILL AIR C E RÉG ÉNO ÉR AN E ARE AC EIT E C APILAR R EN OVAD O R

2 fl oz (59 ml)

THICKENING VOLUME MIST

8 fl oz (237 ml)

• acai oil -for all hair types2 fl oz

E V E R Y D A Y N E S S

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CO N S CI O US C O LO R C A RE

CREME GEL ELIXIR

CRÊME GEL ÉLIXIR LOCIÓN ALISANTE

6 fl oz (178 ml)

E V E R Y D A Y N E S S

V O L U M E

S M O O T H I N G

CREME GEL ELIXIR

T H E R M A L P R OT E C T I O N M I S T

VO LU M I Z I N G M O U S S E

TA M I N G L OT I O N

Weightlessly style and build structure with texture and control. This color care creme gel also infuses hair with nutrition and thermal protection for style with substance.

Embrace heat styling without compromising the health and beauty of your hair, while adding a touch of silkiness & shine to your locks and preserving & enhancing your color.

This ultralight styling mousse provides weightless lift and volume to hair while also nourishing hair for a healthy shine and vibrancy.

Smooth and tame frizz & flyaways for a satiny, silky finish. This advanced color care lotion is perfect for blowouts, providing superior thermal protection with softness and shine.

Botanical highlights :

key ingredients :

• watermelon seed • rosehip oil -for all hair types6 fl oz

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C ON S C IO U S C O LO R C A R E

THERMAL P ROT E C T I O N M I S T

B RU M E V O L U M I S A N T E E T É PA I S S I S S A N T E B RU M A VO LU M I N I Z A D O R A Y E N G RO S A D O R A

6.5 fl oz (192 ml)

E V E R Y D A Y N E S S

• panthenol • avocado oil -for all hair types6.5 fl oz

Botanical highlights :

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C ONS OL OR C ON SCCIOU IOU SS CCOL OR C AC RA E RE

CONSCIOUS

COLOR

CARE

V O L U M I Z I N G

M OK U SES N E I N G T H I C VO L U M E M I S T

• kiwi fruit extract

f l

o z

( 2 3 7

7 fl oz (207 ml)

E V E R Y D A Y N E S S

CONSCIOUS COLOR CARE

TAMING LOTION

• algae extract -for fine to medium7 fl oz

M O US S E VO LU M I S ANT E E S PUM A VO LUM I ZANT E 8

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m l )

V O L U M E

LOTION DE LISSAGE LOCIÓN PARA AMANSAR

6 fl oz (178 ml)

Botanical highlights : • coconut oil • pomegranate seed -for all hair types6 fl oz

E V E R Y D A Y N E S S

N O U R I S H I N G WO R K I N G S P R AY

AIR DRY CREME

T H I C K E N I N G VO LU M E M I S T

S C U L P T I N G PA S T E

Preserve your color and add thermal protection with this versatile and buildable hair spray.

Perfect for creating volume and lasting hold while infusing hair with shine.

This multi-functional and lightweight creme is designed to help tame frizz, nourish your locks, and amplify shine. All while imparting a touch of heat-free hold to accentuate your natural texture & wave.

Instantly adds effortless & flexible volume and lift from root to end.

The lasting medium hold with heat protection makes this an ideal blow dry companion.

A medium-hold defining paste that offers control, texture, and subtle shine while allowing versatile styling on all hair types & lengths.

Botanical highlights :

Botanical highlights :

Botanical highlights :

• echinacea flower extract

• moringa seed oil

• seaweed extract

• apricot extract

-for all hair types10 fl oz

-for fine to medium hair6 fl oz

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CON S CIOUS COL OR CARE

THICKENING VOLUME MIST

B RU M E V O L U M I S A N T E E T É PA I S S I S S A N T E B RU M A VO LU M I N I Z A D O R A Y E N G RO S A D O R A

6.5 fl oz (192 ml)

• black castor oil • pea protein -for fine to medium6.5 fl oz

Botanical highlights : • passionflower extract • jojoba oil -for all hair types3.4 fl oz

W E S U P P O RT A L L H A I R C O L O R We love your color. From rich, bold brunettes to radiant reds, beautiful color evokes happiness & confidence. This is why Shibui’s main goal is to help protect, prolong, and enhance every hue under the sun.

F O L LOW U S !

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