ISSUE 95 SEPT / OCT ‘26
GAB IT OUT:
1821 NEW SCENT ALERT!! PLUS NEW PRODUCTS
LOMA NEW LOOK! A new era for LOMA Check out our sneak peek!
Calura Gloss’ new 318 GAB kit is here!!
DRY SHAMPOO THATS GOOD FOR YOUR SCALP?! NEW Goldie Locks Signature Dry Shampoo!
ALURAM’S NEW HEAVENLY SCENT Seasonal Cozy Cloud Body Lotion dropping soon!!
Contents
2
Oligo
4 - 11
Goldie Locks
12 - 15
LOMA
16 - 21
Shibui
22 - 23
Aluram
24 - 25
18.21 Man Made
28 - 31
Tahe
32 - 38
Foil Me
39
Kaaral
40 - 41
Zenagen
42 - 49
Aria Beauty
50 - 51
Olivia Garden
53 - 55
Lanvain
56 - 65
To our valued beauty partners, At Tru Beauty, we are proudly Canadian — and incredibly proud to support our Canadian brands, salons, stylists, and beauty professionals every day. We are also proud to represent and sell exceptional beauty products from both Canada and the United States. Our industry has always been built on relationships that cross borders. Canadian salons use American-made products, American professionals support Canadian-made brands, and together we share ideas, education, innovation, and a passion for our industry. We believe supporting Canadian businesses while appreciating our American partners can go hand in hand. We believe we are stronger when we support one another, celebrate great products regardless of which side of the border they come from, and continue building the relationships that have connected our two countries for generations. We will always be proudly Canadian. And we will continue to proudly support the Canadian and American brands, partners, educators, and people who have become part of the Tru Beauty family. Good neighbours. Great products. One beauty community.
W i t h a p p re c i a t i o n , T h e Tr u B e a u t y Te a m
3
CALURA GLOSS NEW! 318/GAB
1 Highly anticipated Calura Gloss shades are here! The iconic GAB series is now available in a demipermanent.
KIT INCLUDES:
2 3 10-318/10GAB 9-318 / 9GAB
*Individual shades are also available at your local distributor.
1 x Calura Gloss 7-318/7GAB, 60 mL 1 x Calura Gloss 8-318/8GAB, 60 mL 1 x Calura Gloss 9-318/9GAB, 60 mL 1 x Calura Gloss 10-318/10GAB, 60 mL 1 x Calura Gloss 7 VOL. (2%) Lotion Developer, 240 mL ($4 Value)
1 x Swatch Sheet
4
8-318 / 8GAB 7-318 / 7GAB
5
MAS KS F O R E V E R YO N E
A mask for every need. Introduce to your clients our variety of hair masks to target their precise need: hydration, deep hydration and repair.
HYDRATING MASK For fine and normal hair
Detangles, hydrates, protects, adds softness and shine.
REPAIR MASK For all hair types
Repairs, nourishes & strengthens, reduces breakage & frizz.
DEEP HYDRATING MASK For thick and coarse hair
Deeply hydrates & nourishes, adds softness & shine.
BUY:
3 x HYDRATING MASK, 200 mL 3 x DEEP HYDRATING MASK, 200 mL 3 x REPAIR MASK, 200 mL VALUE: $287.00
6
7
Holiday Travel Sets Hair care doesn’t stop at home. Your clients will love all the travel essentials packed in a travel bag for this holiday season!
HYD KIT
1 x Hydrating Shampoo, 60 mL 1 x Hydrating Conditioner, 60 mL 1 x Hydrating Mask, 48 mL
NEU:BLU KIT
1 x Blue Shampoo, 60 mL 1 x Blue Conditioner, 60 mL 1 x Hydrating Mask, 48 mL
CALURA KIT
1 x Moisture Balance Cleanser, 60 mL 1 x Moisture Balance Conditioner, 60 mL 1 x Express Blowout Mist, 60 mL
REP KIT
1 x Repair Shampoo, 60 mL 1 x Repair Conditioner, 60 mL 1 x Repair Mask, 48 mL
NEU:VIO KIT
1 x Violet Shampoo, 60 mL 1 x Violet Conditioner, 60 mL 1 x Hydrating Mask, 48 mL
8
Holiday Gift Sets Gift complete hair routines in a vanity bag for your clients and their friends and family.
HYD KIT
1 x Hydrating Shampoo, 300 mL 1 x Hydrating Conditioner, 200 mL 1 x Hydrating Mask, 200 mL
NEU:BLU KIT
1 x Blue Shampoo, 300 mL 1 x Blue Conditioner, 200 mL 1 x 18 in 1 Beautifier, 225 mL
CALURA KIT
1 x Moisture Balance Cleanser, 250 mL 1 x Moisture Balance Conditioner, 250 mL 1 x Styling Oil Elixir, 90 mL
REP KIT
1 x Repair Shampoo, 300 mL 1 x Repair Conditioner, 200 mL 1 x Repair Mask, 200 mL
NEU:VIO KIT
1 x Violet Shampoo, 300 mL 1 x Violet Conditioner, 200 mL 1 x 18 in 1 Beautifier, 225 mL
9
Calura and Blacklight Ornaments Decorate your salon with gifts your clients will want to bring home and offer elevated hair care to their loved ones. CALURA RECOVERY MASQUE, 60 ML
BLACKLIGHT 18 IN 1 BEAUTIFIER, 60 ML
10
11
n ew ! SI G NAT UR E
DR Y S H A M P OO Instant oil absorption meets scalp conscious care, wrapping hair with hydration and reviving yesterday’s style but better.
Powered by a starch blend, hyaluronic acid, resveratrol, and prebiotics.
INSTANT VOLUME. SUPPORTS A HEALTHIER SCALP. COLOR STAYS PROTECTED. NO WHITE RESIDUE. OIL, ABSORBED. HYDRATION, PRESERVED.
B uy 5 , g e t 1 fre e ! SI G N AT UR E D R Y S H A M P OO 1 LIMIT PER CUSTOMER ACCOUNT 13
CLEANSE SIGNATURE SHAMPOO IRRESISTIBLE LATHER.
BENEFITS: - Weightless hydration for lasting softness and smoothness - Reveals healthier scalp and vibrant hair - Enhanced shine - Maintains colour integrity
SIGNATURE SERUM
LIGHTWEIGHT LUXURY IN EVERY DROP
BENEFITS: - Strengthens, mends split ends, and revives dehydrated hair. - Fast-absorbing, lightweight. - Deeply restoring and protecting each strand. - Active elements penetrate to deliver results.
CON DI T I ON BLOW DRY SPRAY
SIGNATURE CONDITIONER
CONDITIONER YOUR HAIR DESERVES.
BENEFITS: - Lightweight. multitasking, detangling - Smooth, manageable styles - Protective shield against sun damage & environmental pollutants - Strengthens hair for more resilience and shine.
PREP & ST YLE SIGNATURE LEAVE-IN
ALL DAY PRIMING PROTECTION. BENEFITS: - Lightweight. multitasking, detangling. - Smooth, manageable styles. - Protective shield against sun damage & environmental pollutants. - Strengthens hair for more resilience and shine. 14
SLEEK HUMID PROOF STYLES IN HALF THE TIME. BENEFITS: - Heat Defense Up to 450° F - Locks Out Frizz & Humidity - Style Memory for Up To 48 hrs. - Speeds Up Blow Dry Time By Up To 50%
SMOOTHING CREAM
INSTANTLY SMOOTH & RADIANT BENEFITS: - Controlled, frizz-free finish. - Anti-aging complex rejuvenates. - Protects against free radical damage. - Smoothes and softens strands. - Provides color protection.
FINISH FLYAWAY FIX
TAMED TO PERFECTION. BENEFITS: - Instantly tame frizz, flyaways, and new hair growth. - Leaves hair soft and touchable. - Non-greasy formula. - Enhances texture & camouflage split ends.
TEXTURE SPRAY
INSTANT, EXAGGERATED BODY & VOLUME. BENEFITS: - Invisible application - Absorbs oils - Thickens hair strands - Adds volume and enhances body - Builds a lived-in texture for longer lasting styles - Soft-matte finish
FLEXIBLE HOLD HAIR SPRAY FLAKE FREE FINISH
BENEFITS:
- Customizable level of hold. - Resist humidity and control frizz. - Flake-free formula. - Style memory technology. - Shine finish.
PRICE MENU
R E TA I L
SIGNATURE SHAMPOO 3.4oz 8.45oz 33.8oz
$30.00 $60.00 $175.00
SIGNATURE CONDITIONER 3.4oz 8.45oz 33.8oz
$30.00 $60.00 $175.00
PURPLE SHAMPOO 8.45oz 33.8oz
$60.00 $175.00
CLARIFYING SHAMPOO (coming soon!) 8.45oz 33.8oz
$60.00 $175.00
SIGNATURE HAIR MASK 6.8oz
$74.00
SIGNATURE LEAVE-IN 5.1oz
$55.00
SIGNATURE SERUM 1.7oz 3.4oz
$46.00 $78.00
BLOW DRY SPRAY 4oz
$69.00
TEXTURE SPRAY 3.4oz 8oz
$34.00 $55.00
SMOOTHING CREAM 5.1oz
$55.00
FLYAWAY FIX 14g
$39.00
FLEXIBLE HOLD SPRAY 3.4oz 9oz
$34.00 $55.00 15
fa l l bogo sale! retail + travel sizes only *while supplies last
buy o n e g e t a second 50% off! (second item of equal or lesser value)
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excluding: all litres, nourishing oil treatment, light nourishing oil treatment, and fortifying repairative tonic
Clean Formulas. Elevated Sensoriality. Designed for Modern Salons.
Healthy Scalp Balances oil, soothes the root, restores clarity. Essential oil blend opens with a cooling wave of peppermint and rosemary. Crisp, herbal, clarifying. Bright citrus notes of bergamot and grapefruit twist through the mint for an effervescent finish.
Max Shine Smooths the cuticle, weightless hydration and reflective radiance. Essential oil blend delicate spice, golden woods, and herbal brightness melt into a radiant, skin-close glow. Created with a European fragrance house, this is the olfactory expression of shine.
Healthy Scalp Travel Trio Sample box includes (1) Essentials Healthy Scalp Shampoo 3oz, (1) Scalp Conditioner 3oz, and (1) Essentials Style Crème 3oz.
Essentials Introductory Offer
Start complete. Stock every product from both collections.
What’s Included: • (2) Healthy Scalp Shampoo 12oz • (2) Healthy Scalp Conditioner 12oz • (2) Healthy Scalp Style Crème 6.7oz • (2) Healthy Scalp Treatment 3.4oz • (2) Max Shine Shampoo 12oz • (2) Max Shine Conditioner 12oz • (2) Max Shine Masque 6.7oz • (2) Max Shine Control Crème 6.7oz • (2) Max Shine Spray 2oz • (2) Healthy Scalp 3oz Try Me Sample Pack • (2) Max Shine 3oz
Max Shine Travel Trio Sample box includes (1) Max Shine Shampoo 3oz, (1) Max Shine Conditioner 3oz, and (1) Max Shine Control Crème 3oz.
• Try Me Sample Pack FREE Items: • (1) Healthy Scalp Shampoo 1L • (1) Healthy Conditioner 1L • (1) Max Shine Shampoo 1L • (1) Max Shine Conditioner 1L • (10) Healthy Scalp Treatment 1oz • (10) Max Shine 1oz Trio Sample Pack • (2) Shelf Talkers
17
The New
LOMA’s new look! 35 years of simplistic, natural ingredients innovated with science. We will always hold our same standards.
We are excited to announce a new look to re-imagine it.
The formula has not changed. The way we talk about it has. 19
PRICE MENU Treatments
Retail
Fortifying Repairative Tonic .5oz - 15mL 1oz - 30ml 3.4oz - 100ml 8oz - 237ml
Nourishing Oil Treatment .5oz - 15ml 1oz - 30ml 3.4oz - 100ml 8oz - 237ml
LIGHT Nourishing Oil Treatment .5oz - 15ml 1oz - 30ml 3.4oz - 100ml 8oz - 237ml
Molding Creme $8.00 $15.00 $40.00 $80.00
.5oz - 15ml 3oz - 88ml 8oz - 237ml
Forming Paste 3oz - 89ml
$10.00 $16.00 $42.00 $84.00
Fiber Putty 3oz - 89ml
Creme Pomade 3oz - 89ml
$10.00 $16.00 $42.00 $84.00
Firm Hold Hair Spray
8oz - 237ml
Finishing Hair Spray
Style & Finish
9.1oz - 300ml
Curvy Creme
Extra Firm Hold Hair Spray
.5oz - 15mL 3oz - 88ml 8oz - 237ml
$3.00 $13.50 $30.00
Maximum Volumizing Solution .5oz - 15mL 3oz - 88ml 8oz - 237ml
Firm Hold Gel .5oz - 15mL 3oz - 88ml 8oz - 237ml
$3.00 $13.50 $30.00 $3.00 $13.50 $30.00
Smoothing Creme .5oz - 15mL 3oz - 88ml 8oz - 237ml 20
Style & Finish
$3.00 $13.50 $30.00
9.1oz - 300ml
Texture & Finishing Spray 5.4oz - 200ml
Calming Creme
.5oz - 15ml 3oz - 88ml 8oz - 237ml 32oz - 1000ml
Volumizing Foam 8oz - 237ml
Retail $3.00 $13.50 $30.00 $30.00 $30.00 $30.00
$27.00 $36.00 $38.00 $34.00
$3.00 $13.50 $30.00 $60.00 $30.00
Shampoo Daily Shampoo
.5oz - 15ml 3oz - 88ml 12oz - 355ml 33.8oz - 1000ml Gallon - 3.7L
Moisturizing Shampoo .5oz - 15ml 3oz - 88ml 12oz - 355ml 33.8oz - 1000ml Gallon - 3.7L
Retail $2.60 $12.00 $26.00 $51.00
S2.80 $12.50 $28.00 $56.00
$3.00 $14.00 $31.00 $60.00
Fragrance Free Moisturizing Shampoo .50z - 15ml 3oz - 88ml 12oz - 355ml 33.8oz - 1000ml
$3.50 $15.00 $32.00 $64.00
Dry Shampoo 4.4oz - 200ml
$34.00
Leave-In Conditioner Spray 8oz • 237ml
.5oz, - 15ml 3oz - 88ml 12oz - 355ml 3.8oz - 1000ml Gallon - 3.7L
.5oz - 15ml 3oz - 88ml 12oz - 355ml 33.8oz - 1000ml Gallon - 3.7L
$2.80 $12.50 $28.00 $56.00
$3.00 $14.00 $31.00 $60.00
$3.50 $15.00 $34.00 $68.00
Violet Conditioner
Violet Shampoo .5oz - 15ml 3oz - 88ml 12oz - 355ml 33.8oz - 1000ml
.5oz - 15ml 3oz - 88ml 2oz - 355ml 33.8oz - 1000ml Gallon - 3.7L
Nourishing Conditioner $3.00 $14.00 $31.00 $60.00
Retail
Daily Conditioner
Moisturizing Treatment
Nourishing Shampoo .5oz -15ml 3oz - 88ml 12oz - 355ml 33.8oz - 1000ml Gallon - 3.7L
Conditioner
PRICE MENU
.5oz - 15ml 3oz - 88ml 12oz - 355ml 33.8oz - 1000ml
$3.50 $15.00 $34.00 $68.00
Fragrance Free Moisturizing Conditioner .5oz - 15ml 3oz - 88ml 12oz - 355ml 33.8oz - 1000ml
$3.60 $17.00 $36.50 $73.00
Deep Conditioner .5oz - 15ml 3oz - 88ml 8oz - 237ml 33.8oz - 1000ml
$3.20 $13.50 $32.00 $64.00
$26.00 21
20% OFF SMOOTHING BLOW DRY LOTION • Reduces blow drying time and eliminates frizz in one quick step
Pomegranate Seed Oil This oil has the ability to bring the feel and appearance of dry, dull hair back to life while helping protect it from environmental stresses.
• Helps soften and smooth hair, while locking in moisture and adding shine • Adds thermal/color protection and is humidity resistant
Coconut Oil Coconut oil’s exceptionally high-fat content adds lush shine and moisture. It is also used on hair to help reduce protein loss and keep it looking healthy.
REPAIR & REVIVE BUNDLE Buy 1 Clairifying Shampoo (12oz), 1 Peptide Polish (6.5oz), 1 Peptide Primer (1.7oz), 1 Prime Rejuvenation Scalp Serum (1.9oz) Receive 3x 5oz Peptide Primers FREE!
PERFECT BLONDE DUO Violet Toning Shampoo (12oz) Humidity Halo Shine Spray (4.6oz)
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PRICE MENU SHAMPOOS & CONDITIONERS
SIZE
RETAIL
Everydayness Shampoo
2oz 12oz 33.8oz 100oz 2oz 12oz 33.8oz 100oz 12oz 33.8oz 12oz 33.8oz 12oz 33.8oz 2oz 12oz 33.8oz 100oz 2oz 12oz 33.8oz 100oz 12oz 33.8oz
$8. 50 $33.00 $67.00 N/A $8.50 $33.00 $67.00 N/A $33.00 $67.00 $33.00 $67.00 $33.00 $67.00 $8. 50 $33.00 $67.00 N/A $8.50 $33.00 $67.00 N/A $33.00 $67.00
1.7oz 5oz 1.9oz
$44.00 $96.00 $35.00
8oz 16oz 6.5oz 10oz 6oz 6oz 7oz 2oz 6oz 6.5oz 6.5oz 6.5oz 3.4oz 4.6oz
$35.00 $60.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00 $35.00
N/A N/A
N/A N/A
Ultra Hydrating Shampoo
Volumizing Shampoo Clarifying Shampoo Violet Toning Shampoo Everydayness Conditioner
Ultra Hydrating Conditioner
Volumizing Conditioner
TREATMENTS Peptide Primer Leave-In Treatment Prime Rejuvinating Scalp Serum
STYLERS Everything Spray Peptide Polish Anti-Humidity Nourishing Working Spray Air Dry Creme Smoothing Blow Dry Lotion Volume Mousse Replenishing Hair Oil Creme Gel Elixlr Thickening Volume Mist Thermal Protection Mist Texturizing Mist Scultping Clay Humidity Halo Shine Spray
MISC
Water Resistant Black Cape with Logo Kick Stand (Shelf Talker)
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FALL RELEASE! SEASONAL FALL BODY LOTION
HIGH SHINE ANTI-FRIZZ BLOWOUT SPRAY PROMOTION Buy 6 High Shine Anti-Frizz Blowout Spray 8oz and receive the larger Back Bar 16oz Size for FREE!
Buy 5 Seasonal Cozy Cloud Body Lotions 18oz & recieve a Tester & Tent Card for FREE! (*Free item labeled with Tester Sticker)
= = BUY 5
+
FREE SHELF = TESTER + TALKER
BUY 6 8OZ
=
16OZ BACKBAR SIZE
FREE!
NEW! BODY CARE INTRO 20% OFF HYDRATE & SMOOTH BUNDLE
INCLUDES: 3 Body Lotion 18oz 3 Body Wash 16.9oz 3 Hand soap 12oz 3 Golden Glow 18 oz 3 Fall Lotions 18 oz
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COMPLIMENTARY ITEMS: 1 Body Lotion 18oz (tester) 1 Hand soap (tester) 6 Body Lotion 2oz 1 Body Care Kickstand
Bundle & Save 20% when you buy both: 1 Hydrate & Repair Treatment 11oz & 1 Smoothing Cream 6oz
PRICE MENU SHAMPOO
SIZE
RETAIL
Daily Shampoo
2 oz 12 oz 33 oz 100 oz 2 oz 12 oz 33 oz 100 oz 2 oz 12 oz 33 oz 100 oz 2 oz 12 oz 33 oz 100 oz
$7.99 $27.99 $54.99 N/A $7.99 $27.99 $54.99 N/A $7.99 $27.99 $54.99 N/A $7.99 $27.99 $54.99 N/A
Curl Shampoo
2 oz 12 oz 33 oz
$7.99 $27.99 $54.99
High Shine Shampoo
12 oz 33 oz
$29.99 $56.99
CONDITIONER
SIZE
RETAIL
Daily Conditioner
2 oz 12 oz 33 oz 100 oz
$7.99 $27.99 $54.99 N/A
Moisturizing Conditioner
2 oz 12 oz 33 oz 100 oz
$7.99 $27.99 $54.99 N/A
Volume Conditioner
2 oz 12 oz 33 oz 100 oz
$7.99 $27.99 $54.99 N/A
Curl Conditioner
2 oz 12 oz 33 oz
$7.99 $27.99 $54.99
High Shine Conditioner
12 oz 33 oz
$29.99 $56.99
Leave-in Conditioner
2 oz 8 oz 16 oz
$7.99 $27.99 $47.99
Moisturizing Shampoo
Volume Shampoo
Purple Shampoo
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PRICE MENU TREATMENTS
SIZE
Hydrate & Repair Treatment
11 oz 33 oz
$29.99 $59.99
Purple Hydrate & Repair Treatment
11 oz
$29.99
High Shine Glossing Treatment
2 oz 9.75 oz 32 oz
$10.99 $31.99 $59.99
High Shine Blowout Spray
2 oz 8 oz
$10.99 $31.99
Pre-Wash Scalp Treatment
8 oz
$27.99
STYLING AIDS
SIZE
RETAIL
Coconut Water Texture Spray Curl Cream Curl Foam Dry Shampoo Dry Texture Spray Finishing Spray Heat Defense Mist High Hold Finishing Spray High Shine Glossing Serum Root Boost Shine Serum Smoothing Balm Stick Smoothing Cream Strong Hold Gel Styling Clay Styling Cream Volume Foam
8 oz 6 oz 7 oz 5.3 oz 6 oz 10 oz 8 oz 10 oz 2 oz 6 oz 2 oz 28g 6 oz 8 oz 3.4 oz 6 oz 7 oz
$27.99 $27.99 $27.99 $31.99 $31.99 $31.99 $27.99 $31.99 $29.99 $27.99 $27.99 $31.99 $27.99 $27.99 $27.99 $27.99 $27.99
BODY CARE
SIZE
RETAIL
60ml 60ml
$24.99 $24.99
Signature Body Wash
16.9 oz 31 oz
$27.99 $44.99
Body Lotion
2 oz 18 oz
$7.99 $27.99
Golden Glow Body Lotion
2 oz 18 oz
$10.99 $31.99
Hand Soap
12 oz 33 oz
$19.99 $31.99
Hair & Body Fragrance Mist
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RETAIL
Wild Citrus Nectar Vanilla Palm Blossom
27
18.21 man made
At 18.21 Man Made, we set out to craft more than just grooming goods - we built a bootleg-inspired experience that elevates the everyday ritual. Rooted in the prohibition era spirit and modern swagger, every formula is a toast to the gentleman who values character, craft, and a damn good scent.
SUPERIOR BLENDS
REFINED PACKAGING
Formulated with premium ingredients to deliver superior performance and a luxurious grooming experience.
Inspired by the prohibition era. Sturdy, refined, and timeless. Built to perform in the bathroom and turn heads on the bar cart.
SIGNATURE SCENTS Each fragrance is unforgettable, designed to deliver an aroma that lingers long after you leave the room.
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BRAND
! ! W E N ONLY AVAILABLE IN 18 OZ. BOTTLE SRP: $45.00
.28OZ: SRP $36.00
3.4OZ: SRP $36.00
SEA SALT SPRAY AND 18.21 POWDER! NEW IN SWEET TOBACCO SCENT
SCEN T: W E N D N BRA WS
ADO H S A K bines N O T Wash com e d a M n a e premium in-1 M
on dows 3y wash in d o b d n Tonka Sha a wn. It r, e crown do g conditione , th o o m p o m fr a n h s lea lpin signed to c , and body while he d formula de r e you a s, and leav ur hair, be s o e y n s ft e o s s n t that a r cle re, suppo dry feeling tu , d is e o p m ip h tr is s replen ut the shed witho e fr e r g n li fee cleansing. can follow
2OZ: SRP $39.00
HAIR PASTE: NOW IN ABSOLUTE MAHOGANY 29
N
! ! EW
AIR FRESHENERS IN FOUR SCENTS: NOBLE OUD, SPICED VANILLA, ABSOLUTE MAHOGANY AND SWEET TOBACCO
DOPP KIT,
a stylish and discreet collection of essentials for the distin-guished traveler. Encased in a handsome leather pouch, this vintage-inspired set includes a Man Made Wash, Lip Balm, Deodorant, and Spirit Spritzer body spray, ensuring you’re polished and ready for any adventure. SRP: $115.50
SRP: $12.00
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18.21 man made PRICE MENU
RETAIL
Man Made Wash 1.7oz (4 scents available*) Man Made Wash 3.4oz (4 scents available*) Man Made Wash 18oz (5 scents available*) Man Made Wash 32oz (4 scents available*) Pump 32oz Anti-Flake Man Made Wash 18oz (Sweet Tobacco)
$9.00 $18.00 $45.00 $75.00 N/A $51.00
Hair Clay 2oz (Sweet Tobacco) Hair Paste 2oz (Sweet Tobacco, Absolute Mahogany) Hair Pomade 2oz (Sweet Tobacco) Hair Wax 2oz (Sweet Tobacco) Elixir 13 3.4oz (Sweet Tobacco)
$39.00 $39.00 $39.00 $39.00 $54.00
Powder .28oz (Sweet Tobacco) Sea Salt Spray 3.4oz (Sweet Tobacco) Styling Gel 3.4oz (Sweet Tobacco) Premium Hair Spray (Sweet Tobacco) 6 Pack Display for Premium Hair Spray
$36.00 $36.00 $33.00 $36.00 N/A
Beard Balm 2oz (Spiced Vanilla) Glide Shave Lotion 6oz (Spiced Vanilla) Glide Shave Lotion 16.9oz (Spiced Vanilla) Beard, Hair & Skin Oil 3.4 oz (4 scents available*)
$39.00 $37.50 $75.00 $45.00
Lip Balm 0.25oz (Old Fashioned) Deodorant 2.6oz (4 scents available*) Spirits Spritzer (Body Spray) 3.4oz (4 scents available*) Spirits (Cologne) 3.4oz (4 scents available*) Octane 100 Age Defying Face Lotion 3.4oz (Sweet Tobacco) Octane 200 3-in -1 Scrub (Sweet Tobacco)
$18.00 $36.00 $24.00 $129.00 $54.00 $39.00
Dopp Kit: 4 Piece Travel Set (Noble Oud, Sweet Tobacco) Air Freshener (4 scents available*) 18.21 Cutting Cape 18.21 Logo Window Sticker 6” Circle
$115.50 $12.00 N/A N/A
*4 AVAILABLE SCENTS:
SWEET TOBACCO, SPICED VANILLA, ABSOLUTE MAHOGANY, NOBLE OUD
*5 AVAILABLE SCENTS:
SWEET TOBACCO, SPICED VANILLA, ABSOLUTE MAHOGANY, NOBLE OUD, TONKA SHADOWS (NEW!!)
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NO.401 PRECISION GEL Non-foaming gel formula ideal for precise shaving techniques. Allows shaving in a visible way allowing you to outline specific areas. Soothes the skin eliminating irritation.
300ml SRP $30.00
ADVANCED BARBER
NO.402 IDEAL SHAVE AFTERSHAVE
Soothes, moisturises and protects. Helps prevent skin irritation and minimising redness. Protects skin cells from the artificial visible blue light emitted by screens.
125ml SRP $30.00
NO.403 EUPHORIA FACIAL MOISTURIZING CREAM Mattifying and anti-maskne efect. With Vitamin F and protection against blue light. Prevents the appearance of acne and spots on the skin caused by occlusion caused by the continued use of masks. Fights clogged pores.
50ml SRP $60.00
NO.501 DEFINITIVE SERUM A conditioner with a hydrating formula designed to keep beards soft and stylish. Active ingredients: Argan oil: Nourishes and conditions the hair. Limnanthes alba oil: Oil with unique antioxidant effects. Vitamin E: Antioxidant.
30ml SRP $30.00
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LUMIERE EXPRESS 10 Minute Colour 38 shades to choose from!
What makes Tahe different? Nanopigments 100% Grey coverage Trionic Keratin Repairs hair’s structure for increased resistance and volume. PLEX Technology Deep reconstruction of the hair’s fibre for protection during the colouring process. For extra long-lasting hair colour. Argan oil, Bergamot & Coconut Nourishes and repairs for mirror like shine. Bisabolol Prevents scalp irritation.
34
Lumiere 10 Minute Express Colour 100ml/3oz. Tube
Lumiere Express Soft Toner Series
7 beautiful shades! 3oz Tubes
s11 anise
s02 cider
s01 iceberg
s21 champagne s32 ginger
s12 coconut
s22 white pepper
HOW TO USE Mixing ratio: 1 : 1.5
- No ammonia, pleasant scent, acid based colour. (pH 7) - Reflection, shine, and exceptionally soft hair. - Process 5 to 20 minutes depending on desired results. USE 5 VOlUME - For finer hair or less neturalization on medium to coarse hair. USE 10 VOLUME - For stronger neutralization 35
A+B INFUSION In salon treatments
SHINE ENHANCING STRENGTH & REPAIR
Maximum nourishment from the liquid gold fusion of natural protective argan, flax seed, jojoba oils, and creatine.
ANTI-FRIZZ
Infused with multi-active ingredients with specific anti-frizz effects on hair fibres damageed by the sun, pollution, and chemical treatments.
HOW TO USE SHAMPOO HAIR Towel dry, apply PHASE A mids to ends, massage & rinse.
RADIANCE
Toning, illuminating treatment for blonde and highlighted hair.
36
Towel dry, apply PHASE B mids to ends. Comb through. DO NOT RINSE. Style as nonnal Note: Hair must be styled with a flat iron when using Anti-Frizz treatment.
LUMIERE EXPRESS: 30 Minute Colour
100ml/3oz Tube
*available online only!
PRODUCT FEATURES TRIONIC KERATIN COLOUR Unique professional colour that offers: - Low ammonia content - Long-lasting colour - Total coverage of grey hairs. - Optimum protection. - High-resistance colour, mirror shine and deep, conditioning treatment. - Versatile application times.
The TRIPLE ACTION colour system from Lumiere hair colour is a rich formula combining: BIO-KERATIN: Designed specifically to protect and stregnthen the hair with every colour application. CONCENTRATE OF SAVIA: Consisting primarily of water, sugars, phylo~regulat ors and dissolved minerals. The combination of these elements. helps to fix the result BERGAMOT, COCONUT ANID ARGAN OILS: For shine, anti-oxidants and moisturizers. 37
BLUE MILK Tone Correcting Cream BLUE MILK is the perfect choice for base breaking in between foil services, neutralizing golden tones from a level 8, and creating icy white blondes!
TO LIGHTEN OR LIFT NEW GROWTH Mix 1:2 with 5vol or 1O vol on damp hair, apply the mixture to the growth in the shortest possible time and allow to process for 2 to 5 minutes. (Use professional judgement) Rinse and shampoo.
TO USE AS A TONER Mix 1:2 with 5 vol or 10 vol developer on pre-lightened hair. Visual timing or recommendation of 3 to 15 minutes. Apply on a level 10 to achieve icy white blondes! (May shift the natural base)
(100ml/3oz.) Tube
TO USE ON NATURAL HAIR Mix 1:1 with 20vol developer on natural hair to lighten 1-2 levels and/or base shift. Process for up to 15 minutes. 38
Welcome To Foil Me! About Us An Adelaide, South Australian based company, Foil Me was founded in 2014 by husband and wife team, lliano and Emily Ciardiello.
Rooted in our Australian heritage, these foils have been perfected over time through the feedback of hair artists.
- Signature embossing for enhanced grip and efficiency
Crafted with our special alloy and embossing, they deliver consistent grip and smooth folding every time - an essential that brings effortless precision and professional polish to your colour work, with a level of performance that's truly unmatched.
- High quality pre-cut foil sheets with sleek, silver finish - Convenient and highly resilient tissue-box dispensing
Wide 15cm x 27cm 500 sheets
- Foil composition exclusive to Foil Me that is especially designed to enrich the hair artist’s experience - 100% recyclable and crafted from a percentage of recycled aluminium
Signature
Em b g!
Original 12.5cm x 27cm 500 sheets
The Foil Me Difference
sin os
Since fruition, we have been and continue to be a constant disruptor and innovator. When you choose Foil Me, you become a part of a movement; one that is forever evolving to support you, the latest trends and the transforming hair.
The Silver Collection
X-Wide 20cm x 40cm 200 sheets 39
blonde elevation
blonde elevation
blonde elevation
charcoal
yellow out
lightener
E l ev a t e y ou r s h i n e !
Professional Line for Blonde Perfection. A complete in-salon and home range engineered to lighten, neutralize unwanted warm tones and preserve luminous, healthy-looking blonde, grey and highlighted hair.
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Revo l u t i o n a r y L i g h t e n i n g Blond Elevation Black Charcoal Cream & Powder Lightener The Charcoal Lightener is enriched with Argan Oil, known for its excellent emollient properties, and infused with Black Charcoal with neutralizing properties. Lightens up to 10 levels. Specifically designed to obtain natural/cool/ ash blondes in just one step. Vegan. 250g Lightening Cream 500g Lightening Powder
Blond Elevation Charcoal Shampoo & Mask Neutralizes undesired orange/yellow tones in just one use while nourishing and revitalizing the hair. 300ml Shampoo 1 Litre Shampoo
Blond Elevation Yellow Out Extreme Lift Powder Lightens hair up to 9 levels. Almond Oil and Bisabolol have a protective, moisturising and soothing action. Purple Pigment neutralizes unwanted yellow tones. 500g Lightening Powder
300 ml Mask 1 Litre Mask
Blond Elevation Yellow Out Shampoo & Mask Purple Pigment and Grape Extract Tones unwanted yellow reflections and brightens blondes. 300ml Shampoo 1 Litre Shampoo
300 ml Mask 1 Litre Mask
Blond Elevation Hair Lightener Powder (2 to Choose From) & Cream
Bleaching powder with blue pigment counteracts orange/yellow reflects during lightening. Ideal for all hair types. The pigment-free bleaching cream has emollient properties of Beeswax and the Treating Oils make for a soft and creamy texture that is ideal even for more sensitive hair. It lightens up to 7 or 8 levels (depending on product), cleanly and evenly, leaving the hair healthy, protected, and hydrated. 500g Lightening Powder 250g Lightening Cream
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W h e re B e a u t y Meets Science Award-winning formulas designed to support stronger, healthier-looking hair.
Our Ingredients When you choose Zenagen, you’re embracing a philosophy that values quality, innovation, and the transformative power of nature. Our meticulous approach to sourcing, extraction, and manufacturing ensures that every product is crafted with care and designed to provide real quality experiences.
Lavender
Lavender brings a subtle, calming aroma, while supporting the maintenance of a healthy scalp- making every wash a rejuvenating experience.
Saw Palmeto
Natural leaf extract from the Southeast that has a variety of well-known hair benefits.
Red Clover Extract
Red clover is a natural anti-oxidant and a plant that has many hair and scalp benefits.
Alpine Willowherb
This botanical has many benefits for the hair and scalp. It is one of the main ingredients in Evolve.
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Aloe Leaf Juice
Offers gentle hydration to the scalp, providing a refreshed feeling and contributing to the overall appearance of the hair’s vitality.
Brahmi
Infuses your hair and scalp with essential nutrients. To support each strand, and add overall noticeable fullness and body to your hair.
Grape Seed Extract
The antioxidants help soothe and provide the scalp with many benefits.
Green Tea
An excellent source of Vitamin C and Vitamin E, green tea helps to create softer hair texture. It also aids in protecting against breakage.
The Science Behind Revolve
Zenagen Revolve is an easy-to-use system with unique products for both men and women. The Revolve Shampoo and Conditioner system offers an efficient, easy to use system that is plant-based and gives a professional cleansing shampoo experience that is perfect for fine and visibly thinning hair.
A l l H a i r Ty p e s C o l ou r S a fe C r u e l t y F re e
G l u t e n F re e Ve g a n
Formulated to support the appearance of fuller, healthier-looking hair, Revolve is designed for women experiencing thinning or shedding. Powered by potent botanical extracts through advanced CO2 extraction, Revolve refreshes the scalp to support visibly thicker, denser hair.
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The Science Behind Evolve
This luxurious formula combines professional salon-grade chemistry with potent plant-based ingredients to help reinforce each strand from root to tip. Infused with hydrolyzed proteins and essential amino acids, it works to enhance your hair's resilience and reduce the appearance of breakage. Formulated with botanical extracts, proteins, and moisture-supporting ingredients, Evolve helps improve the look and feel of hair without weighing it down. Ideal for hair exposed to heat styling, coloring, or chemical treatments, Evolve leaves strands feeling hydrated, polished, and easier to detangle. With continued use, hair appears healthier, shinier, and more resilient.
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A l l H a i r Ty p e s C o l ou r S a fe
C r u e l t y F re e G l u t e n F re e
The Science Behind Eclipse Designed to enhance the appearance of your natural hair color, this shampoo brings out the depth and richness of every strand. By nurturing your scalp and hair, it promotes a youthful, healthy look that turns heads wherever you go.
A l l H a i r Ty p e s C o l ou r S a fe C r u e l t y F re e
G l u t e n F re e Ve g a n
Maintain your vibrant color and surpass the dullness with our ECLIPSE collection. This Color Preservation system revitalizes your hair’s hue, preventing pigment loss and promoting stronger, more youthful locks. Our most natural formula to date incorporates unique antioxidants that enhance the health your hair. This product is suitable for all hair types, vegan-friendly, free from sulfates and gluten, and safe for colored hair.
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S T Y L E RS
Our brand is more than a name; it’s a philosophy. Zenagen: The Fusion of Beauty + Science stands at the intersection of aesthetic elegance and scientific innovation.
DENSIFYING HAIR SERUM Clinically-proven to support visibly thicker, denserlooking hair, this lightweight, water-based serum targets areas prone to thinning. Powered by CO2extracted botanicals, it absorbs quickly without residue while helping balance the scalp for fullerlooking hair over time.
DENSIFYING BEARD OIL Unlock the full potential of your beard with our natural densifying formula, meticulously crafted to elevate your grooming routine. Introducing our Densifying Beard Oil, a fusion of premium ingredients designed to nourish, strengthen, and enhance your facial hair.
VOLUME FOAM Zenagen Volume Foam is a lightweight styling essential that delivers instant lift, flexible hold, and radiant shine without heaviness. Designed for fine to medium hair and curls, this salon-favorite foam amplifies body from root to tip while protecting against heat damage. The result: touchable volume, frizz control, and lasting style that feels weightless yet resilient.
FLEXTURE PASTE Our unique microfiber formula styling paste makes us stand out from the rest! Creating tousled texture, definition and control all with a natural finish. Infused with geranium extract and aloe leaf juice leaving your hair naturally moisturized while creating the structure and shape you desire!
DENSIFYING CREAM Need help creating thickness and volume in your hair? This light-as-air cream builds volume and leaves your hair touchably soft and noticeably thicker and fuller without weighing it down. Creates lasting fullness and increases density in flat, fine and lifeless hair.
REPAIRACLE SPRAY Zenagen Repairacle Spray is a lightweight, multi-benefit leave-in treatment that hydrates, strengthens, and restores shine. This salonfavorite formula is safe for all hair types and helps smooth frizz, tame flyaways, and protect against heat damage while fortifying strands to help reduce breakage. Hair is left soft, radiant, and effortlessly manageable.
TEXTURIZING POWDER Need instant texture or volume? This unique root lifter is infused with innovative technology that gives texture, fullness and grip in every puff. This powder is designed to layer invisibly and leaves no residue behind. Designed to be used on dry hair only.
Stay tuned for Zenagens’ new Re:Zen Dry Shampoo! 46
E SAV 20%
Our Deals E n g i n e e re d fo r c o l ou r l o n g ev i t y SAVE 20%
SAVE 20%
Salon-level defense for long-lasting colour, hydration, and shine.
Women’s Revolve Trio Box Set Zenagen’s best-selling hair care essentials, all in one kit! Crafted with clean, plant-powered ingredients, this targeted 3-step system delivers focused scalp and strand support, promoting visibly denser and thicker hair with every step.
Kit Includes:
(1) Revolve Thickening Shampoo (6.75oz/200ml), (1) Revolve Thickening Conditioner (6.75oz/200ml), (1) Densifying Hair Serum (1.7oz/50ml) (1) FREE scalp massager!
SAVE 20%
Eclipse Bundle Purchase
(4) Zenagen Eclipse Shampoo 6.75oz and (4) Zenagen Eclipse Conditioner 6.75oz
Receive FREE
(1) Zenagen Eclipse Shampoo 16oz and (1) Zenagen Eclipse Conditioner 16oz
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Pr i c e M e n u
Size
Re t a i l
Women's Revolve Thickening Shampoo
6.75oz 16oz 32oz
$75.00 $150.00 $270.00
Men's Revolve Thickening Shampoo
6.75oz 16oz 32oz
$75.00 $150.00 $270.00
Revolve Thickening Conditioner
6.75oz 16oz 32oz
$40.00 $75.00 $160.00
Evolve Nourishing Shampoo
6.75oz 16oz 32oz
$58.00 $125.00 $195.00
Evolve Nourishing Conditioner
6.75oz 16oz 32oz
$32.00 $71.00 $115.00
Anti-Gray Colour Preservation Shampoo
6.75oz 16oz
$49.00 $95.00
Anti-Gray Colour Preservation Conditioner
6.75oz 16oz
$29.00 $58.00
R E V O LV E
E V O LV E
E CL I PSE
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Pr i c e M e n u
Size
Re t a i l
S T Y L E RS Densifying Hair Serum
1.7oz
$49.00
Repairacle Leave-In Conditioner
2oz 8oz
$20.00 $28.00
Flexture Paste Densifying Cream Volumizing Foam Texturizing Powder Beard Oil Dry Shampoo (Coming Soon!)
2oz 4oz 7oz 9g 1oz 7oz
$22.75 $30.00 $30.00 $35.50 $35.50 $35.50
N/A N/A
$9.00 $15.00
M I SC Digital Shower Timer Scalp Massager
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Founded by Hairstylists For Healthier Hair Bla Availa ck o ble r Ro in se G SRP old : $1 99. 00
1" Infrared Ceramic Hair Straightener This infrared ceramic hair straightener effortlessly straightens, curls or waves hair in a single pass. Gentle infrared heat works with tourmaline-infused floating ceramic plates and negative ion technology to enhance softness and shine while helping to smooth frizz-prone hair. 50
Features - One-pass styling - Smooth, glossy finish - Plates that move with your hair - Versatile for many looks - Gentle, even heat - Dual voltage
Available in Silver or Brushed Gold SRP: $234.99
Features
Airstyler Blowout Set This professional all-in-one blowout system combines powerful airflow with versatile styling attachments so you can create smooth blowouts, soft waves, or bouncy curls in minutes. Designed for everyday use on all hair types the Airstyler Blowout Set makes it simple to achieve salon results at home or behind the chair.
- One tool, endless looks
- Targeted airflow and barrel design - Helps reduce frizz - Professional performance in a lightweight design - Safety focused design - Space-saving system
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Silk Cut Exclusive Case Deal RIGHT HANDED 5" Silkcut Shear Case 5.75" Silkcut Shear Case
LEFT HANDED
6.5" Silkcut Shear Case
5" Silkcut Shear Case
7" Silkcut Shear Case
5.75" Silkcut Shear Case 6.5" Silkcut Shear Case
*All Cases Include Thinning Shear AND Zipper Case as well as Oil Brush, Finger Ring Inserts & Cleaning Cloth. *Program & pricing subject to availability and may change or terminated without notice.
Never Sharpen Your Shears Again! Entitles you to a new SilkCut shear every time you want your shears sharpened (no limits; no matter how often or how many times*). Simply give your used SilkCut shears to your authorized dealer and receive immediately, brand new shears exactly the same style and size!
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NEW Jet HP High Performance Compact Professional Hair Dryer
At only 12 ounces, this compact
powerhouse packs 1875 watts of drying power, helping you style faster with less wrist fatigue. The NEW JetHP hair dryer set includes: 2 JetWraps, 1 Diffuser, 2 Concentrator Nozzles, 1 Comb Attachment, 2 Cleaning Brushes & 2 Gift with Purchase Hair Brushes.
Coming October!
HIGH PERFORMANCE PROFESSIONAL HAIR DRYER
Cool shot button.
INCLUDES:
Press and hold the clean button for 10 seconds when the dryer is powered off.
(1) Diffuser (2) Concentrator nozzles (2) Comb attachments (2) Cleaning brushes
To access the inner micro filter, turn the filter cover one quarter turn counter clockwise.
This will engage the auto cleaning function and cause the air to flow backwards for 15 seconds.
Locking the dryer will make the front heat and air buttons lock. The cool shot button will still be accessible as well as the on/off button.
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Travel Lock
Digital LED Display
Keeps iron in closed position. Protects plates from damage
Easy to read temperature setting. Auto safety shut-off after 30 mintues of inactivity.
Premium Ion Generator Healthier hair and beautiful smooth results with more shine & less frizz.
HIGH PERFORMANCE 1" TITANIUM FLAT IRON High quality, strong & long-lasting Ultra Titanium 3D Floating Plates Safe for all hair types & best for taming thick & coarse hair 3D floating plates for perfect contact & tension on hair One pass styling, ultra smooth & snag free Rounded body edge to easily straighten, create flips, curls, twists, or spirals Plates designed to easily reach roots Longer plates (1" x 4 1/4") for faster styling High resistance to heat, scratches, corrosion & wear High Performance Dual-Ceramic Heater Quick heat up to 455° F Ideal for straightening treatments Instant temperature recovery
SRP: $239.00/EA 54
PROFESSIONAL TITANIUM CURLING IRON High Performance Dual-Ceramic Heaters Quick heat up to 455°F(235°C) Perfect even-heat distribution Instant temperature recovery Easy-to-Adjust Temperature Buttons Recessed to avoid accidentally pressing 5 temperature settings 285° F- 455° F (140°C- 235°C) Auto safety shut-off after 30 minutes of inactivity
High Quality, Strong & Longer Ultra Titanium Barrel High resistance to heat, scratches, corrosion & wear Ultra smooth & snag-free Safe for all hair types with Cool Tip
360° Swivel Cord 8ft cord with hanging loop Dual voltage (100V- 240V) for worldwide use Lever with Ergonomic Thumb Design for superior grip & control Lightweight & ergonomic
Ceramic Ionic Coated Clip Smoother curling, eliminates static & controls frizz
Dual Heaters in each barrel for even heat distribution resulting in smoother, longer lasting style.
Available in 3 sizes: 1” (25mm) 1.25” (32mm) 1.5” (38mm)
SRP: $169.00/ea SRP: $209.00/ea SRP: $229.00/ea
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