4 minute read

FROM THE PUBLISHER

 CONTRIBUTORS

t all started with an idea. I wanted my hometown of Aberdeen to have a community magazine much like what I enjoy in bigger cities. In late 2012, a young woman, who had experience selling ads for a community magazine in Minnesota, walked into our office looking for a job. I picked her brain about how her previous job managed its magazine. It sounded feasible to me, so I had her come back to meet with me and my business partner/wife at the time. She was not overly receptive to new, risky things, so I was not optimistic. However, the first thing she noticed about our new prospect was her pants. They immediately struck up a conversation about pants, fashion, stores, wine and cliqued like longtime friends. And that’s all it took. We hired her, and I started planning.

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We introduced Aberdeen Magazine to the community in March 2013. This issue closes a cycle of nine years of publishing and leads us to the start of our 10th year in business. My brilliant staff, contributors, area businesses, and Western and Midstates Printing have made it happen all these years. I am grateful for all the help and all the community support. My mission is to peel back the layers of Aberdeen. As we live and work here, we tend to become accustomed to our environment, not questioning why things are the way they are, who’s behind what in town, and what’s happening next month. I personally spend a lot of time on historical stories. I like to remind readers that if Aberdeen pioneers can build a booming community from a flat prairie, think of the potential we have to build a more robust community by standing on the shoulders of these risk takers.

The burning question: how can we give such a quality product away for free? The answer is ads. Between the great stories are personal commitments from businesses that believe in our mission and importance of what we’re delivering. So please, thank them for advertising, and frequent their businesses, often.

We were disappointed to hear that recent economic conditions have resulted in a 20% increase in our printing costs. We don’t operate as a non-profit, so I can’t ask for donations, but I can ask for subscriptions. More subscriptions will help offset costs. I understand it’s hard to justify paying for something you can quickly grab for free at a store but think about those you know from Aberdeen that live elsewhere. Help spread the positive news about Aberdeen all across the country. A gift subscription for friends, family, and colleagues will help offset rising industry costs.

With that being said, onward to year 10! Thanks to Maren Wakefield, Garrett Brunmaier, and Jerome Geffre who take care of us at Midstates Printing. Thanks so much to our many talented contributors and everyone here at McQuillen Creative Group.

And thank you! Thanks for reading, thanks for advertising, and thanks for subscribing! //

ITroy McQuillen

PUBLISHER

SUBSCRIBE TODAY! Scan this QR Code to subscribe to Aberdeen Magazine

 PATRICK GALLAGHER is a regular contributor commenting on Aberdeen’s personality, food options, and history.

 ANGIE CLEBERG and AARON SCHULTZ are on the executive team at the United Way of Northeastern South Dakota. The United Way is instrumental in providing support for health and human service programs in our community.  SARAH VIOLA is the co-owner of Brain Intercept. She is currently raising two children, ages seven and nine, and trying to be a good wife and mother. They enjoy all things outdoors and are busy in kids’ activities.

 BRANDON HEIM is a magician, writer, swing dance teacher, and a fifth-year student at NSU studying English with a creative writing emphasis. You can find him dancing with his wife Winter or meeting someone for coffee.

CLARIFICATION FROM OUR NOV/DEC 2021 ISSUE

 In “Percy Grote,” the story referred incompletely to the history of the development of the Moccasin Creek Country Club golf course and Prairiewood lots. We realize the success of these two locations involves many dedicated people in this community. The feature is to exhibit Percy’s passion for golf and is not intended to be a comprehensive historical account. //

VOLUME 10 • ISSUE 1 • JAN/FEB 2022

ISSN 2378-3060

MANAGING EDITOR

Josie Clemens josie@aberdeenmag.com

PUBLISHER

Troy McQuillen troy@mcquillencreative.com

GRAPHIC DESIGNER

Eliot Lucas eliot@mcquillencreative.com

AD SALES

Julie Lillis julie.aberdeenmag@gmail.com

INTERN

Brandon Heim

PUBLICATION OFFICE

McQuillen Creative Group

423 S. Main St., Suite 1 Aberdeen SD, 57401 605.226.3481

PRINTING Midstates Printing

EDITORIAL SUBMISSIONS from interested parties will be considered. Please submit to the editor at josie@aberdeenmag.com

PRIVACY STATEMENT Any personal information, email addresses, or contact submitted to the editorial office or online via our Facebook page will not be sold or distributed. Aberdeen Magazine does wish to publish public comments and attitudes regarding Aberdeen, therefore written submissions and comments on our Facebook page implies permission to utilize said information in editorial content.

COPYRIGHT 2022 Aberdeen Magazine is produced exclusively in Aberdeen, South Dakota. All content is copyright with all rights reserved. No content may be shared, copied, scanned, or posted online without permission. Please just ask us first. We're pretty flexible.

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