

BALANCE FUNCTIONALITY & FERTILITY
Welcome to the 2024 GENEPLUS Semen Directory!
Fully realizing there are lots of options in the seedstock business, we appreciate you taking the time to view our herd sire lineup. With all of the technology that has come into agriculture, it could easily be argued, none can drive a higher return on investment than Artificial Insemination. If you are in the seedstock business, it should be a MUST! If you are a progressive commercial cattleman looking to improve your program, congratulations, you are accessing one of the keys to profitability.
At GENEPLUS we have set out to do things different than the rest. We are active participants in ALL parts of the industry day in and day out and have a very realworld view of the purebred business. As a result, our breeding philosophy is one that strives to achieve only one extreme, BALANCE. We could easily rack a handful of traits in the top 5% or better, forsaking the rest but we don’t. We want as many traits in the top 35% or better as we can stack, and at the same time make sure that balance extends to phenotype. Regardless of data, technology, etc. cattle still must look the part. Cattle that are sound and set correctly on all four corners, are pulled apart in their fore rib and with true depth and body in their flank, with real shape and REAL muscle, females that look like females, bulls that look like bulls, and a sheath design that is acceptable to the entire country, not just a region or two. These traits aren’t just for the eyes, they all relate back to an animal’s ability to get out and forage efficiently, allowing for real fleshing ability and functionality and leads to the most profitable part of the
cow-calf business --- fertility. Reproduction drives the business at the end of the day, all the Primes in the world aren’t worth anything if they aren’t first born. The sires in this catalog are built to do it all. Balance, functionality, and fertility.
When we label a herd sire, we have considered every trait and measure possible, it is not a job we take lightly. Just like not flushing virgin heifers at GENEPLUS - they aren’t “donors” because you flush them, they’re “donors” because they earned it, and heifers don’t earn that status at GENEPLUS without first knowing how to raise a calf. We’re different in the way we breed and different in the way we select from the norm, and hope that that gives you confidence as you search for a product that is truly industry and profit driven from end to end. Have confidence in these bulls and the cow families behind them, we’ve spent decades vetting them.
As always, we do have special pricing for our commercial customers at $20/unit on most sires pending availability. In addition to our $50 flat rate for registered customers, we are excited to offer a buy 20 get 5 free for all of 2024. We wish you the best of luck with your breeding program in 2024 and don’t hesitate to contact any of us if we can help with anything at all.


Seedstock selection options are vaster than ever before, regardless of breed. The old saying goes that you will find “more difference within breeds than between breeds” at their relative ends of the spectrum and that is also as true as ever today. With so many variables, what sets GENEPLUS and our Brangus and Ultrablack genetics apart from the competition?
MATERNAL FACTORY
Brangus influenced females have always been admired for their excellent udder quality and milk production with an innate ability to maintain flesh while completing the most important job a cow can, breeding back every 365 days. Brangus sired females can and will raise more high-quality offspring in their lifetime than any other breed available because of their longevity of life, tremendously sound udder structure and superior fertility for years upon years.
HETEROSIS
The science, as well as dollars and cents, behind this phenomenon is well documented. The increase in production from using Brangus genetics in a crossbreeding program amounts to $250 annually/cow exposed, over a 10 year period, as opposed to a straight breeding program such as Angus x Angus. Furthermore, research has proven a cross breeding program with Brangus genetics shows an increase in production of 25-30% over a cross breeding program combining two English and/or continental Breeds, such as Angus x Hereford, Angus x Gelbvieh, Angus x Simmental, etc. The science is real, the results are real and the dollars are certainly real!
ENVIRONMENTAL ADAPTABILITY
With their ability to thrive on multiple types of forage from the swamps of Florida to the high-desert country of Nevada to the endophyte infected fescue in Missouri, Brangus and Ultrablack cattle have proven they are sustainable in any environment, maintain their ability to slick off in the heat, yet withstand the coldest of colds. Breeders also find a significant decrease in eye problems as well as parasite and disease infections, problems which cost the rest of the industry millions of dollars per year. While historically Brangus may have been overlooked in this segment, GENEPLUS cattle have proven they have the ability to compete with the best of the best in feedyards across the country, with a built-in efficiency that allows for an improved feed to gain, in turn a lower cost of gain. Furthermore, with multiple data sets showing cattle consistently grading in the 90%+ Choice or better, and their black hide allowing for CAB acceptance at the 40% and higher mark, these cattle can marble AND yield, as they will nearly always add 2-3% of carcass weight while significantly reducing the number of YG 3’s & 4’s when compared to most all of their “high-end $B” type Angus contemporaries.
FEEDING ABILITY/CARCASS QUALITY
Our focus for decades has been industry driven. Continually striving to produce Brangus and Ultrablack progeny that come easy, grow, gain, grade, shuck their hair and do so in a package that is highly marketable across the country. We don’t strive to take the “Brangus” out of them, but to keep the “Brangus” in them in a more eye appealing package by focusing heavily on sheath design, head set, hip structure and overall conformation so that whether you are selling them as fats or as feeders your buyers appreciate the quality built into them. We understand the need for this approach because our partners are literally involved in all facets of the industry from seedstock to commercial cow-calf to
retained ownership as well as the stocker business, giving us a wide angle, unbiased view of what works and what doesn’t in the real world. This is what sets us apart. You can literally buy a bull (or a truckload) at GENEPLUS that can and will fit any market, any environment, any end point that is necessary. And this isn’t just us saying it, the proof shows out over the past three decades, as we have sold more bulls to more states in the nation than any other Brangus seedstock breeder in the business. Come see the difference it makes when you have a cowman on both sides of the table creating, selecting and standing behind the product you purchase. You won’t be disappointed.
Looks matter and we strive to produce cattle with legitimate coast to coast eye appeal and acceptance, because that’s what YOUR customers want.











OR HIGHER CALVING EASE:
Triple Crown • Data Bank • Spectrum • Bullet Proof
Masterpiece • New Heights • Bourré • Abstract
Currency • Alliance • Expansion • County Line
Daytona • Epic
OR HIGHER GROWTH:
Triple Crown • Data Bank • Darkhorse • Silencer
Spectrum • Bullet Proof • Ultimate • Blueprint
Masterpiece • First Class • New Heights • Bourré
Abstract • Currency • Alliance • Intrigue • Expansion
Wide Load • Kingpin • Never Enough • Business Line
County Line • Prototype • Daytona • Oracle
Brickhouse • Epic • Majestik Beacon
OR HIGHER CARCASS:
Triple Crown • Darkhorse • Silencer Spectrum
Bullet Proof • Ultimate • Masterpiece • First Class
New Heights • Abstract • Currency • Alliance • Intrigue
Expansion • Wide Load • Kingpin • Never Enough
Land Line • Business Line • Prototype Daytona • Oracle
Brickhouse • Epic
OR HIGHER MATERNAL:
Triple Crown • Data Bank • Darkhorse • Spectrum
Bullet Proof • Ultimate • Blueprint • Masterpiece
First Class • New Heights • Bourré • Abstract • Currency
Alliance • Intrigue • Expansion • Wide Load • Kingpin
County Line • Prototype • Daytona • Oracle
Brickhouse • Epic
OR HIGHER DISPOSITION:
Triple Crown • Data Bank • Darkhorse • Silencer
Spectrum • Bullet Proof • Ultimate • Blueprint
Masterpiece • First Class • New Heights • Bourré
Abstract • Currency • Alliance • Intrigue • Expansion
Wide Load • Kingpin • Never Enough • Business Line
County Line • Prototype • Daytona • Brickhouse • Epic
Majestik Beacon


SUHN’S TRIPLE CROWN 416J39

SUHN’S
CB MASTERPIECE 2051F
A CROSS RITA A2051
GDAR

The talk of the fall 2023 calf crop throughout the breed, Triple Crown progeny have shown phenomenal stoutness across the board with tremendous bone, shape and style in a calving ease package.
Elite data from end to end, Triple Crown packs a phenomenal 15 traits in the top 35% or better.
A bull whose progeny show more breed character from a UB1 than expected, breeders who used Triple Crown in 2022 increased their orders in the fall of 2023.
Use Triple Crown to add substance on the ground and on paper across both Brangus and UB females.


GACC DATA BANK 102H3

One of the leading sires in the breed, Data Bank has proven to be an individual who will consistently produce calving ease cattle with extra performance, carcass and maternal excellence.
Backed by a cow family who is deep in maternal function, fertility and foot design, Data Bank stacks some of the most elusive traits in the business in one package.
His dam has maintained just over a 365-day calving interval on her first 4 calves while being conventionally flushed between each of her natural calves.
Use Data Bank as a calving ease source that checks all the boxes.




NEVER SURRENDER 803D9
QVF PR EMPOWER 30G16
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

One of the new and exciting sires for the 2024 year, Darkhorse is the most complete son of Empower and grandson of Never Surrender to surface with exceptional phenotypic balance from end to end.
Tremendous body shape abounds with real muscle shape and bone to boot, his correctness and power parlays into performance with chart topping growth and muscle rankings.
Hailing from a cow family steeped in practicality and fertility, his dam is sired by one of the great female sires of his time in Tradition.
Use Empower to add volume, shape and performance on a wide range of females.




A fresh look and proven pedigree in an individual who presents himself with world-class appeal and usefulness.
Silencer encompasses the balance the industry desires with emphasis on performance and carcass traits in an eye appealing package.
Backed by a cow family who entered the breed through the UB program, his great granddam is on the short list of many as one of the greatest Angus cows to enter the Brangus population in this century.
Silencer should prove to be a source of substance, power, carcass merit, and maternal function on UB and Brangus cows alike.


SUHN’S SPECTRUM 53J2

TJM
SUHN’S
SUHN’S

Arguably the stoutest made son of Signal to date, Spectrum is massive in his top and pin set while keeping frame size in a correct package.
With positive reports in his first calf crop, Spectrum will have a wide sample of progeny early in 2024 on Brangus and UB cows alike.
Out of what is widely considered one of the top females in the Chimney Rock herd, his dam 53G11 also produced the heifer pick selected by Lake Majestik through Houston in 2023.
With the look of a true breeding BEEF bull, expect power, performance and the predictability of the maternal excellence the 53’s bring.



TJM

Practical from the ground up, Bullet Proof brings a lot to the table in terms of the economically relevant traits today’s bull buyers require and does so in the right size and type of package.
Calving ease numbers with excellent balance from performance to maternal to carcass, he stacks 14 traits in the top 25% or higher.
The cow family behind Bullet Proof has proven itself a source of functionality and fertility and his dam is the high selling 53 to date at $65,000.
Bullet Proof should add balance across the board with extra predictability.



MAR INNOVATION 251
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

A high-octane source of power and presence, Ultimate is one of the most elite performance sires in the breed, regardless of breed composition.
One of the heaviest weaning bulls to ever weigh off in Eureka, KS, his individual performance was elite, and his progeny follow suit, with scale smashing data.
The dam of Ultimate was the $50,000 high selling female in the fall of 2022 at Chimney Rock and a donor layered in proven and predictable pedigree production.
Use Ultimate to add real pounds in the real world, with added eye appeal, plenty of pounds and muscle shape with an extra shot of grow.



TJM
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

A bull whose stardom stretches worldwide, Blueprint has been a leading semen seller in the breed since his introduction with an especially popular appeal in Australia.
With his first couple calf crops domestically sorting their way to the top, his daughter 894K10, was the leadoff female at Chimney Rock in November 2023, commanding $23,000.
The dam of Blueprint continues to leave a mark at Chimney Rock as a 10-year-old female, showing her usefulness and reliability.
Use Blueprint on Brangus, Ultrablack and Angus females to add real world pounds in an eye appealing, highly marketable package.


UB10383790
CB MASTERPIECE 2051F

SUHN’S AUGUSTUS 416Y14
SUHN’S TRAIL BOSS 30B3
SUHN’S MISS PATTON 30X5
CONNEALY CONSENSUS 7229
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

A leader across the breed, Masterpiece is a highly proven commodity who has shown to out breed himself time and again, passing the test of a true herd sire.
Bred in carcass merit and functionality, his sons have topped multiple sales, including Triple Crown at $73,000 and his daughters are proving to be the phenomenal cow making kind.
With proof positive results, he ranks in the top 35% in 15 traits, covering every angle necessary to satisfy the industry.
Use Masterpiece on a variety of Brangus and Ultrablack females, realizing more bone, substance and stoutness than one might expect.


VOREL FIRST CLASS 40J2

CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

An exciting young herd sire flying under the radar but poised to make a splash across multiple segments of the breed.
First Class is a moderate framed, expressively muscled individual with a world of foot integrity to him.
Bred in form and function, he is proving to push tremendous eye appeal to his progeny, including the Reserve Champion Ultrablack female at the 2024 Cattlemen’s Congress in OKC.
Use First Class to reduce frame size, add real red meat shape and improve foot design on a wide range of Brangus and Ultrablack females.




A crowd favorite from the fall 2023 sale at Chimney Rock, New Heights is an extremely impressive individual with a world of body, shape and mass.
Backed by a dam who was a long-time, consistent producing donor at CRC prior to going to Somers Valley, she’s at the front end of the 415 females in the breed over the last decade.
A bull with more natural power, muscle and bone than many of his paternal brothers, New Heights is full of balance.
Use New Heights on a wide range of females as a moderate BW sire with added growth, maternal and carcass merit in tow.




One of the top sources of power to sell this fall, and the highest selling son of Data Bank in his first calf crop, Bourré is massive in his internal capacity and bone.
Out of a cow family that is responsible for as many herd sires as any tribe in the last 20 years in the Brangus breed, and out of a rising star donor in the CRC herd.
Impressive individual performance with a moderate BW of 82# spanning to an impressive 1365# yearling weight.
Use Bourré to add pure power and substance loaded with cow family strength.


VOREL ABSTRACT 25E9


One of the greats of his time in terms of consistency in quality and the ability to reduce the cull rate, Abstract is undoubtedly a proven sire that can increase the bottom line of commercial and registered operations.
Nearing a million dollars in direct progeny revenue, Abstract’s performance data remains at the top of the leaderboard at 6 years old.
Working on a wide range of females, the Abstract offspring are long spined, good bodied and sound with exceptional dispositions and sheath designs.
Use Abstract on females needing more pounds on weigh day and more cattle sorted into the keeping pen.


UB10362185
VOREL CURRENCY 25E8


One of the sleepers of the breed, not only is he a sleep easy calving ease bull, his data is exceptional from end to end.
Currency progeny are long spined, shapely cattle that are very good in their foot structure and very consistent in their uniformity.
Daughters of Currency are extremely popular, as good uddered, fertile females with more Milk than their EPD’s express.
Currency is a proven herd sire that deserves far more use in the breed with his combination of data, consistency and functionality.




A highlight of the fall 2022 sale season and the high selling Abstract son to date, Alliance was met with tremendous popularity domestically and internationally at $56,000 through the GENEPLUS at Chimney Rock 2022 fall event.
Big topped and burly in his design, his width, substance, and stoutness cannot go unnoticed.
Backed by arguably the top LTD daughter to surface, his dam has long been a source of power and performance.
A now deceased bull that will continue to see great demand domestically, internationally, and especially “Down Under”, Alliance should be a member of every contemporary group in ’24.




One of the most impressive mature sires in the breed, Intrigue has become a source of quality and elite carcass merit in an outcross pedigree package.
Bold in his body, Intrigue is a long spined, smooth made individual with a notch more mature size than some of his contemporaries.
Intrigue’s progeny replicate his phenotype in their correct and complete design in their type and kind and sheath design.
Utilize Intrigue to add an exceptional boost in carcass merit in an outcross pedigree, especially back on Brangus females.


SUHN’S EXPANSION 53J7

SUHN’S
SF

With his first calf crop one of the highlights of 2023 at Chimney Rock, Expansion has proven to be an outstanding source of consistency and balance in type across the board.
Controlling sheath design and increasing marketability, Expansion adds more volume and mass than his sire.
Backed by one of the great females from the 53 cow family developed in the Suhn herd, his dam was the $65,000 selection of Reggie McDaniel in Houston in 2022.
Use Expansion as an outcross to Three D and related progeny as an option that will produce R# cattle when bred to Brangus.


SUHN’S WIDE LOAD 53H6

SF MISS LTD 909Z4
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

Unique pedigree and EPD package built to add performance, carcass and maternal excellence.
A feature of the 2021 Suhn sale, Wide Load has matured into an exceptionally attractive 2-year-old that is big bodied, big topped and free moving.
Both Brickhouse and Trail Boss are noted for exceptional females and stacked on top of the highly maternal 53 cow family, the replacements should be EXCEPTIONAL.
Progeny are proving to be popular, with lots of body, shape, and an extremely usable pedigree and EPD package.


SUHN’S KINGPIN 53H4

SUHN’S AUGUSTUS 416Y14
SUHN’S TRAIL BOSS 30B3
SUHN’S MISS PATTON 30X5
SUHN’S FOUNDATION 331Z28
SUHN’S MISS FOUNDATION 53D2
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

A moderate framed, big bodied, heavy muscled individual, backed by a perfectly designed donor dam, whose dam’s progeny at public auction to date are averaging an astounding $21,000.
Kingpin carries on the carcass excellence of his sire and the functionality and fleshing ability of his dam with exceptional substance and consistency built in.
His first calf crop echoes his storyline on a wide range and type of females, as an outcross to Three D and Hombre descendants.
Use Kingpin to add quality, moderate mature size and reduce the overall cull rate, without sacrificing the look and stoutness needed to merchandize effectively.



MC

Big, stout, loose made son of the high revenue generating 30D donor that is proving to work extremely well on Ultrablack females at Chimney Rock.
A source of growth and predictability, Never Enough pushes tremendous performance on paper and in person to his progeny.
A unique pedigree twist to the GENEPLUS program, expect to see progeny in the fall 2024 sale at Chimney Rock.
Utilize Never Enough on Ultrablack females needing growth, substance and breed character as he will add power and pounds.


R10327046
SUHN’S BUSINESS LINE 30D26

MC ONSTAR 924W4
VF-OAKS ONLINE 918Y3
VOREL MS AFFIRMED 918U4
CRC NORTH STAR 9U8W3
SUHN’S MISS NORTH STAR 30A
SUHN’S MISS PATTON 30X5

SUHN’S BUSINESS LINE 30D26
GACC LAND LINE 102F1 MGR BLACKCAP 1002
CB TRADITION 63A
CB MS TRADITION 468F21
CB MS THREE D 468C9
One of the great sires of his generation, Business Line stamps his progeny with a patented look, that are packed full of eye appeal and extra smoothness with a near perfect hip structure.
With countless high selling sons across the globe, Business Line daughters have also seen wide success with their high-quality udder structure and fertility.
Use Business Line on Angus and UB females as well as Brangus females that are big bodied and needing pulled together with more overall appeal.
A sire who has proven extremely effective as a breeding bull, especially back on Ultrablack females, County Line has exceeded expectations.
An impressive individual as a mature sire, he is the right size in terms of his frame with extra shape and stoutness in his hip and top. A mix of modern-day freshness and old school predictability, the maternal base in County Line should prove to be exceptional. Use County Line on cleaner made UB and Brangus females to add character and quality from a pedigree that is highly proven.
UB10490382
SUHN’S PROTOTYPE 918J9

CONNEALY BLACK GRANITE
BAR R JET BLACK 5063
BAR R IRIS ANITA 0113
SUHN’S WATCHMAN 894B7
SUHN’S MISS WATCHMAN 918E7
SUHNS MS AFFIRMED-30T 918W15
EASE:
PRB DAYTONA 26J5
If you could build an entire bull sale with his phenotype, you’d have wild success in any region or on any continent.
Long, smooth, stout, complete, correct, Prototype is the cowman’s kind.
With 7 traits in the top 25% and the backing of the maternal 918 cow family, Prototype is representative of multi-generational consistency from the Suhn program on the bottom side, with breed leading Angus functionality on the top.
Use Prototype on cows needing power, smoothness, eye appeal, and a shot in the arm on EPD strength.
R10475623 Brangus 2/5/21
Owned by: LAKE MAJESTIK FARMS, PHILLIPS RANCH & CUEVAS T3 BRANGUS
Cane Code: 48BN1223

MC NUFF SAID 889T50
BWCC BIG TOWN 192B16
BWCC MS REVELATION 192W8
MC GRANITE 834B
CNF MISS DUSTY 26D9
CNF MISS UB DUSTY 26A9
A bull who has been popular across a number of circles in the purebred and commercial sectors, Daytona offers a balance of calving ease, growth and carcass in an R# package.
From a dam who has been very productive in the Phillips herd, built on functionality and do-ability in an outcross package.
A right sized, easy fleshing, calving ease Brangus sire who stands more moderate, complete and correct than most of the paternal brothers to him you will find.
Use Daytona as a calving ease Brangus option with a true balanced trait approach.
CB ORACLE 468F15
R10384844 Brangus 3/7/18
Owned by: SCHMIDT FARMS, LAKE MAJESTIK FARMS & CAVENDER BRANGUS
Cane Code: 279UB1826

CB HOMBRE 541T3
CB TRADITION 63A
CB CADENCE 63R
LTD OF BRINKS 415T28
CB MS LTD 468Y12
MS BRINKS CADENCE 468P45
CALVING EASE: GROWTH:
SF BRICKHOUSE 909D9
$50 PER UNIT
A uniquely pedigreed calving ease sire who has proven to produce cattle with stoutness and breed character.
Included in his impressive progeny is the $34,000 Houston pick of the CRC heifer crop by Quail Valley Farms and the $10,500 102J selected by Lake Majestik through the CRC sale in 2022.
Use Surge on coarse made females with extra breed character needing moderation and balance.
CARCASS: MATERNAL: DISPOSITION:
R10321294 Brangus 1/31/16
Owned by: SCHMIDT FARMS & CAVENDER BRANGUS

GR SWIFT 209W3
SUHN’S FOUNDATION 331Z28
SUHN’S MISS BT 331S43
LTD OF BRINKS 415T28
SF MISS LTD 909Z4
SF MISS ANGELO 909U4
Cane Code: 279BN1155 $50 PER UNIT
An unsung hero, Brickhouse daughters are rising to the top of their contemporary groups as production females that are the right size with exceptional udder integrity. Brickhouse remains one of the few Brangus bulls that can correct sheath design in one generation and a high accuracy sire whose data is stable from end to end. Brickhouse sons have seen good demand including the high selling Ultrablack in the history of the Palgrove program in Australia at $70,000.
UB10326791 UB 1 2/16/16
SUHN’S EPIC 331D16

RITO 707 OF IDEAL 3407 7075
S A V RESOURCE 1441
S A V BLACKCAP MAY 4136
LTD OF BRINKS 415T28
SUHN’S MISS LTD 331X18
SUHN’S MS AFFIRMED 331T15
CALVING EASE:
Owned by: SCHMIDT FARMS, SUHN CATTLE CO., & CAVENDER BRANGUS Cane Code: 279UB1154 $50 PER UNIT
A high-octane performance and carcass leader.
Epic is a great option for big-bodied females needing an injection of end product merit. In addition, breeders appreciate the calf raising ability the Epic daughters possess.
UB10292617

CB
TJM THREE D 302A
OAKS MS PATTON 302X3
MYTTY IN FOCUS
SCC MISS MYTTY 30Z5
SUHN’S MS DUKE 30M
One of the highest performing sires of his time, he can put pounds on the ground like few can.
A son of the great 30Z5, Beacon was the first
Three D son to hit the market and still the highest performing.
Use Beacon to add frame, extension, and pounds to females lacking performance.



