2024 AI Directory

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LEARN MORE AT GENEPLUSBRANGUS.COM 2024 SEMEN DIRECTORY

BALANCE FUNCTIONALITY & FERTILITY

Welcome to the 2024 GENEPLUS Semen Directory!

Fully realizing there are lots of options in the seedstock business, we appreciate you taking the time to view our herd sire lineup. With all of the technology that has come into agriculture, it could easily be argued, none can drive a higher return on investment than Artificial Insemination. If you are in the seedstock business, it should be a MUST! If you are a progressive commercial cattleman looking to improve your program, congratulations, you are accessing one of the keys to profitability.

At GENEPLUS we have set out to do things different than the rest. We are active participants in ALL parts of the industry day in and day out and have a very realworld view of the purebred business. As a result, our breeding philosophy is one that strives to achieve only one extreme, BALANCE. We could easily rack a handful of traits in the top 5% or better, forsaking the rest but we don’t. We want as many traits in the top 35% or better as we can stack, and at the same time make sure that balance extends to phenotype. Regardless of data, technology, etc. cattle still must look the part. Cattle that are sound and set correctly on all four corners, are pulled apart in their fore rib and with true depth and body in their flank, with real shape and REAL muscle, females that look like females, bulls that look like bulls, and a sheath design that is acceptable to the entire country, not just a region or two. These traits aren’t just for the eyes, they all relate back to an animal’s ability to get out and forage efficiently, allowing for real fleshing ability and functionality and leads to the most profitable part of the

cow-calf business --- fertility. Reproduction drives the business at the end of the day, all the Primes in the world aren’t worth anything if they aren’t first born. The sires in this catalog are built to do it all. Balance, functionality, and fertility.

When we label a herd sire, we have considered every trait and measure possible, it is not a job we take lightly. Just like not flushing virgin heifers at GENEPLUS - they aren’t “donors” because you flush them, they’re “donors” because they earned it, and heifers don’t earn that status at GENEPLUS without first knowing how to raise a calf. We’re different in the way we breed and different in the way we select from the norm, and hope that that gives you confidence as you search for a product that is truly industry and profit driven from end to end. Have confidence in these bulls and the cow families behind them, we’ve spent decades vetting them.

As always, we do have special pricing for our commercial customers at $20/unit on most sires pending availability. In addition to our $50 flat rate for registered customers, we are excited to offer a buy 20 get 5 free for all of 2024. We wish you the best of luck with your breeding program in 2024 and don’t hesitate to contact any of us if we can help with anything at all.

Seedstock selection options are vaster than ever before, regardless of breed. The old saying goes that you will find “more difference within breeds than between breeds” at their relative ends of the spectrum and that is also as true as ever today. With so many variables, what sets GENEPLUS and our Brangus and Ultrablack genetics apart from the competition?

MATERNAL FACTORY

Brangus influenced females have always been admired for their excellent udder quality and milk production with an innate ability to maintain flesh while completing the most important job a cow can, breeding back every 365 days. Brangus sired females can and will raise more high-quality offspring in their lifetime than any other breed available because of their longevity of life, tremendously sound udder structure and superior fertility for years upon years.

HETEROSIS

The science, as well as dollars and cents, behind this phenomenon is well documented. The increase in production from using Brangus genetics in a crossbreeding program amounts to $250 annually/cow exposed, over a 10 year period, as opposed to a straight breeding program such as Angus x Angus. Furthermore, research has proven a cross breeding program with Brangus genetics shows an increase in production of 25-30% over a cross breeding program combining two English and/or continental Breeds, such as Angus x Hereford, Angus x Gelbvieh, Angus x Simmental, etc. The science is real, the results are real and the dollars are certainly real!

ENVIRONMENTAL ADAPTABILITY

With their ability to thrive on multiple types of forage from the swamps of Florida to the high-desert country of Nevada to the endophyte infected fescue in Missouri, Brangus and Ultrablack cattle have proven they are sustainable in any environment, maintain their ability to slick off in the heat, yet withstand the coldest of colds. Breeders also find a significant decrease in eye problems as well as parasite and disease infections, problems which cost the rest of the industry millions of dollars per year. While historically Brangus may have been overlooked in this segment, GENEPLUS cattle have proven they have the ability to compete with the best of the best in feedyards across the country, with a built-in efficiency that allows for an improved feed to gain, in turn a lower cost of gain. Furthermore, with multiple data sets showing cattle consistently grading in the 90%+ Choice or better, and their black hide allowing for CAB acceptance at the 40% and higher mark, these cattle can marble AND yield, as they will nearly always add 2-3% of carcass weight while significantly reducing the number of YG 3’s & 4’s when compared to most all of their “high-end $B” type Angus contemporaries.

FEEDING ABILITY/CARCASS QUALITY

Our focus for decades has been industry driven. Continually striving to produce Brangus and Ultrablack progeny that come easy, grow, gain, grade, shuck their hair and do so in a package that is highly marketable across the country. We don’t strive to take the “Brangus” out of them, but to keep the “Brangus” in them in a more eye appealing package by focusing heavily on sheath design, head set, hip structure and overall conformation so that whether you are selling them as fats or as feeders your buyers appreciate the quality built into them. We understand the need for this approach because our partners are literally involved in all facets of the industry from seedstock to commercial cow-calf to

retained ownership as well as the stocker business, giving us a wide angle, unbiased view of what works and what doesn’t in the real world. This is what sets us apart. You can literally buy a bull (or a truckload) at GENEPLUS that can and will fit any market, any environment, any end point that is necessary. And this isn’t just us saying it, the proof shows out over the past three decades, as we have sold more bulls to more states in the nation than any other Brangus seedstock breeder in the business. Come see the difference it makes when you have a cowman on both sides of the table creating, selecting and standing behind the product you purchase. You won’t be disappointed.

Looks matter and we strive to produce cattle with legitimate coast to coast eye appeal and acceptance, because that’s what YOUR customers want.

GENEPLUS GENEPLUS GENEPLUS GENEPLUS VERN SUHN (620) 583-3706 BILL DAVIS (336) 210-1222 RANDY SCHMIDT (903) 278-7777 NIC CORNELISON (423) 240-1255 CODY GARISS (417) 262-1257 MULTI-TRAIT EXCELLENCE LITERALLY selected for across the board balance, not just outliers or single trait extremes. Profit isn’t driven from one trait alone.
PHENOTYPE AND SHEATH DESIGN
BUILT IN The strictest and most ruthless culling process in the breed, no exceptions or excuses. Fertility, disposition, and structural correctness make you money, and we have sorted accordingly.
INTRINSIC TRAITS
THE DIFFERENCE IS IN THE DETAILS

OR HIGHER CALVING EASE:

Triple Crown • Data Bank • Spectrum • Bullet Proof

Masterpiece • New Heights • Bourré • Abstract

Currency • Alliance • Expansion • County Line

Daytona • Epic

OR HIGHER GROWTH:

Triple Crown • Data Bank • Darkhorse • Silencer

Spectrum • Bullet Proof • Ultimate • Blueprint

Masterpiece • First Class • New Heights • Bourré

Abstract • Currency • Alliance • Intrigue • Expansion

Wide Load • Kingpin • Never Enough • Business Line

County Line • Prototype • Daytona • Oracle

Brickhouse • Epic • Majestik Beacon

OR HIGHER CARCASS:

Triple Crown • Darkhorse • Silencer Spectrum

Bullet Proof • Ultimate • Masterpiece • First Class

New Heights • Abstract • Currency • Alliance • Intrigue

Expansion • Wide Load • Kingpin • Never Enough

Land Line • Business Line • Prototype Daytona • Oracle

Brickhouse • Epic

OR HIGHER MATERNAL:

Triple Crown • Data Bank • Darkhorse • Spectrum

Bullet Proof • Ultimate • Blueprint • Masterpiece

First Class • New Heights • Bourré • Abstract • Currency

Alliance • Intrigue • Expansion • Wide Load • Kingpin

County Line • Prototype • Daytona • Oracle

Brickhouse • Epic

OR HIGHER DISPOSITION:

Triple Crown • Data Bank • Darkhorse • Silencer

Spectrum • Bullet Proof • Ultimate • Blueprint

Masterpiece • First Class • New Heights • Bourré

Abstract • Currency • Alliance • Intrigue • Expansion

Wide Load • Kingpin • Never Enough • Business Line

County Line • Prototype • Daytona • Brickhouse • Epic

Majestik Beacon

BULL'S NAME CSS QUALIFIED PAGE # SUHN’S TRIPLE CROWN 416J39 YES 6 GACC DATA BANK 102H3 YES 7 LM DARKHORSE 59K7 YES 8 CB SILENCER 60K48 NO 9 SUHN’S SPECTRUM 53J2 YES 10 CRC BULLET PROOF 53K30 YES 11 SUHN’S ULTIMATE 30H157 YES 12 SUHN’S BLUEPRINT 2H YES 13 CB MASTERPIECE 2051F YES 14 VOREL FIRST CLASS 40J2 YES 15 CRC NEW HEIGHTS 415K50 NO 16 CRC BOURRE 30K93 NO 17 VOREL ABSTRACT 25E9 YES 18 VOREL CURRENCY 25E8 NO 19 CRC ALLIANCE 331J83 YES 20 LM INTRIGUE 70H NO 21 SUHN'S EXPANSION 53J7 NO 22 SUHN’S WIDE LOAD 53H6 NO 23 SUHN’S KINGPIN 53H4 NO 24 T3 NEVER ENOUGH 30J NO 25 SUHN’S BUSINESS LINE 30D26 YES 26 CB COUNTY LINE 468H7 NO 26 SUHN’S PROTOTYPE 918J9 NO 27 PRB DAYTONA 26J5 NO 27 CB ORACLE 468F15 NO 28 SF BRICKHOUSE 909D9 YES 28 SUHN’S EPIC 331D16 YES 29 SUHN’S MAJESTIK BEACON 30C YES 29 EPD’s are reflective of the March 2024 genetic evaluation.
Vernon Suhn • vern@geneplusbrangus.com • (620) 583-3706 Cody Gariss • cody@geneplusbrangus.com • (417) 262-1257 Kelsey Wages • Office Manager • kelsey@geneplusbrangus.com • (877) 436-3877 GENEPLUSBRANGUS.COM BUY 20 GET 5 FREE FOR 2024 TO PURCHASE SEMEN... Please contact any of the individuals listed below to purchase semen. You can also purchase semen online by visiting our website. You will be contacted by GENEPLUS personnel to arrange shipping on online orders.

SUHN’S TRIPLE CROWN 416J39

SUHN’S

CB MASTERPIECE 2051F

A CROSS RITA A2051

GDAR

The talk of the fall 2023 calf crop throughout the breed, Triple Crown progeny have shown phenomenal stoutness across the board with tremendous bone, shape and style in a calving ease package.

Elite data from end to end, Triple Crown packs a phenomenal 15 traits in the top 35% or better.

A bull whose progeny show more breed character from a UB1 than expected, breeders who used Triple Crown in 2022 increased their orders in the fall of 2023.

Use Triple Crown to add substance on the ground and on paper across both Brangus and UB females.

TOP 2% TOP 10% TOP 4% TOP 30% TOP 15% TOP 3% TOP 25%
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
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TRAIL BOSS 30B3
SUHN’S MISS
SUHN’S MISS CHISHOLM 416C46 7.1 -1.3 54 81 8 1.48 0.65 0.45 5.01 3.83 4.54 2.12 TOP 1% TOP 3% UB10490384 UB 1 8/24/21 Owned by: CHIMNEY ROCK CATTLE CO., SUHN CATTLE CO. & AMERICAN CATTLE ENTERPRISES Cane Code: 279BN2462 $50 PER UNIT (10 UNIT MINIMUM)
LEUPOLD 298
LEUPOLD 416E48
CB MASTERPIECE 2051F - SIRE OF TRIPLE CROWN
CED BW WW YW M SC REA IMF TI FI HP ST
GDAR LEUPOLD 298 - MATERNAL GRAND SIRE OF TRIPLE CROWN

GACC DATA BANK 102H3

One of the leading sires in the breed, Data Bank has proven to be an individual who will consistently produce calving ease cattle with extra performance, carcass and maternal excellence.

Backed by a cow family who is deep in maternal function, fertility and foot design, Data Bank stacks some of the most elusive traits in the business in one package.

His dam has maintained just over a 365-day calving interval on her first 4 calves while being conventionally flushed between each of her natural calves.

Use Data Bank as a calving ease source that checks all the boxes.

TOP 3% TOP 15% TOP 1% TOP 20%
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
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THREE D 302A SUHN’S TTT LM SIGNAL 30E13 SCC MISS MYTTY 30Z5 SUHN’S BUSINESS LINE 30D26 GACC MS BUSINESS LINE 102F3 MGR BLACKCAP 1002 7.4 -1.2 36 63 7 1.82 0.22 -0.15 2.42 5.55 9.47 3.35 TOP 15% TOP 15% TOP 3% TOP 2% UB10453285 UB 1 3/6/20 Owned by: CHIMNEY ROCK CATTLE CO., LAKE MAJESTIK FARMS, SCHMIDT FARMS & SUHN CATTLE CO. Cane Code: 279UB2215, 316BN004 $50 PER UNIT CRC BOURRE’ 30K93 - $38,000 SON OF DATA BANK SF DATA BANK 535L5 - SON OF DATA BANK CED BW WW YW M SC REA IMF TI FI HP ST
TJM

NEVER SURRENDER 803D9

QVF PR EMPOWER 30G16

CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

One of the new and exciting sires for the 2024 year, Darkhorse is the most complete son of Empower and grandson of Never Surrender to surface with exceptional phenotypic balance from end to end.

Tremendous body shape abounds with real muscle shape and bone to boot, his correctness and power parlays into performance with chart topping growth and muscle rankings.

Hailing from a cow family steeped in practicality and fertility, his dam is sired by one of the great female sires of his time in Tradition.

Use Empower to add volume, shape and performance on a wide range of females.

TOP 10% TOP 5% TOP 30%
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶ LM DARKHORSE 59K7 PAGE 8
TRADITION 63A MISS TJM TRADITION 59D4 MISS TJM ABRAMS 59X7 3.7 1.6 54 81 7 0.65 0.62 0.08 3.82 3.93 7.35 2.14 TOP 1% TOP 3% TOP 35% TOP 10% R10520017 Brangus 8/28/22 Owned by: LAKE MAJESTIK FARMS & CJC FARMS Cane Code: 049BN02475 $50 PER UNIT
T3 MS THREE D 30D CB
QVF EMPOWER 30G16 - SIRE OF DARKHORSE
CED BW WW YW M SC REA IMF TI FI HP ST NEW FOR 2024
CB TRADITION 63A - MATERNAL SIRE OF DARKHORSE

A fresh look and proven pedigree in an individual who presents himself with world-class appeal and usefulness.

Silencer encompasses the balance the industry desires with emphasis on performance and carcass traits in an eye appealing package.

Backed by a cow family who entered the breed through the UB program, his great granddam is on the short list of many as one of the greatest Angus cows to enter the Brangus population in this century.

Silencer should prove to be a source of substance, power, carcass merit, and maternal function on UB and Brangus cows alike.

TOP 5% TOP 30% TOP 10% TOP 20% TOP 10% CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
PAGE 9 SUHN’S TRAIL BOSS 30B3 CB BLOUNT 607G7 CB MS FINAL CUT 607C15 SUHN’S BUSINESS LINE 30D26 CB MS BUSINESS LINE 60G43 CB MS THREE D 60D3 1.9 1.5 49 87 1 1.19 0.59 0.2 4.33 3.93 8.62 2.5 TOP 2% TOP 2% TOP 4% R10516211 Brangus 8/10/22 Owned by: CHIMNEY ROCK CATTLE CO. & CAVENDER BRANGUS Cane Code: CALL FOR AVAILABILITY $50 PER UNIT
CB SILENCER 60K48
SUHN’S TRAIL BOSS 30B3 - PATERNAL SIRE OF SILENCER
CED BW WW YW M SC REA IMF TI FI HP ST NEW FOR 2024
BASIN LUCY 0060 - MATERNAL GREAT GRANDDAM OF SILENCER

SUHN’S SPECTRUM 53J2

TJM

SUHN’S

SUHN’S

Arguably the stoutest made son of Signal to date, Spectrum is massive in his top and pin set while keeping frame size in a correct package.

With positive reports in his first calf crop, Spectrum will have a wide sample of progeny early in 2024 on Brangus and UB cows alike.

Out of what is widely considered one of the top females in the Chimney Rock herd, his dam 53G11 also produced the heifer pick selected by Lake Majestik through Houston in 2023.

With the look of a true breeding BEEF bull, expect power, performance and the predictability of the maternal excellence the 53’s bring.

TOP 10% TOP 20% TOP 15% TOP 5% TOP 2% CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
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THREE D 302A
TTT LM SIGNAL 30E13
SCC MISS MYTTY 30Z5
TRAIL BOSS 30B3
B3R T053 LADY 0097 R214 4.5 0 40 68 4 1.67 0.47 0.31 3.83 5.11 9.06 3.09 TOP 10% TOP 10% TOP 10% TOP 3% UB10478807 UB 1 1/19/21 Owned by: GENESIS RANCH Cane Code: 279BN2342 $50 PER UNIT
SUHN’S MISS TRAIL BOSS 53G11
CED BW WW YW M SC REA IMF TI FI HP ST
SUHN’S MS BRICKHOUSE 53J20DAM IS A FULL SISTER IN BLOOD TO DAM OF SPECTRUM SUHN’S TTT LM SIGNAL 30E13 - SIRE OF SPECTRUM

TJM

Practical from the ground up, Bullet Proof brings a lot to the table in terms of the economically relevant traits today’s bull buyers require and does so in the right size and type of package.

Calving ease numbers with excellent balance from performance to maternal to carcass, he stacks 14 traits in the top 25% or higher.

The cow family behind Bullet Proof has proven itself a source of functionality and fertility and his dam is the high selling 53 to date at $65,000.

Bullet Proof should add balance across the board with extra predictability.

TOP 10% TOP 25% TOP 10% TOP 10% TOP 2% TOP 10% TOP 4% CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶ CRC BULLET PROOF 53K30 PAGE 11
THREE D
TTT LM SIGNAL 30E13
MISS MYTTY 30Z5
TRAIL BOSS 30B3 SUHN’S MS TRAIL BOSS 53E2 B3R T053 LADY 0097 R214 10.2 -3.4 34 63 7 1.11 0.55 0.22 3.83 4.99 8.54 3.07 TOP 20% TOP 15% TOP 10% TOP 4% UB10520395 UB 1 8/21/22 Owned by: CHIMNEY ROCK CATTLE CO. & LAWMAN RANCH Cane Code: 049UB02612 $50 PER UNIT SUHN’S WIDE LOAD 53H6 - MATERNAL BROTHER
BULLET PROOF
CED BW WW YW M SC REA IMF TI FI HP ST NEW FOR 2024
302A SUHN’S
SCC
SUHN’S
TO
SUHN’S EXPANSION 53J7 - MATERNAL BROTHER TO BULLET PROOF

MAR INNOVATION 251

CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

A high-octane source of power and presence, Ultimate is one of the most elite performance sires in the breed, regardless of breed composition.

One of the heaviest weaning bulls to ever weigh off in Eureka, KS, his individual performance was elite, and his progeny follow suit, with scale smashing data.

The dam of Ultimate was the $50,000 high selling female in the fall of 2022 at Chimney Rock and a donor layered in proven and predictable pedigree production.

Use Ultimate to add real pounds in the real world, with added eye appeal, plenty of pounds and muscle shape with an extra shot of grow.

TOP 30% TOP 15% TOP 4% TOP 30% TOP 3% TOP 10%
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SUHN’S ULTIMATE 30H157
VOREL ABSTRACT
VOREL MS 30T 25Z SUHN’S FOUNDATION
SUHN’S MISS FOUNDATION 30E48 SCC MISS MYTTY 30Z5 2.5 1.6 52 88 8 1.27 0.71 0.21 4.48 3.63 6.52 2.12 TOP 2% TOP 2% UB10467508 UB 1 8/23/20 Owned by: SUHN CATTLE CO. & HICKS RANCH Cane Code: 279BN2521, 262BN0687 $50 PER UNIT
25E9
331Z28
MS HR ULTIMATE 92L - DAUGTHER OF ULTIMATE
CED BW WW YW M SC REA IMF TI FI HP ST ▶
SUHN’S MS FOUNDATION 30E48 - DAM OF ULTIMATE

TJM

CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

A bull whose stardom stretches worldwide, Blueprint has been a leading semen seller in the breed since his introduction with an especially popular appeal in Australia.

With his first couple calf crops domestically sorting their way to the top, his daughter 894K10, was the leadoff female at Chimney Rock in November 2023, commanding $23,000.

The dam of Blueprint continues to leave a mark at Chimney Rock as a 10-year-old female, showing her usefulness and reliability.

Use Blueprint on Brangus, Ultrablack and Angus females to add real world pounds in an eye appealing, highly marketable package.

TOP 20% TOP 20% TOP 5%
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
BLUEPRINT 2H PAGE 13
SUHN’S
MYTTY 30Z5
SUHN’S
CB MS CSONKA 2W2 2.9 1.1 45 83 3 1.28 0.43 -0.08 3.34 3.19 6.47 1.89 TOP 4% TOP 3% TOP 15% R10451501 Brangus 3/4/20 Owned by: SUHN CATTLE CO. & CJC FARMS Cane Code: 279BN2085 $50 PER UNIT
THREE D 302A SUHN’S MAJESTIK BEACON 30C SCC MISS
SUHN’S AFFIRMED 30T
MISS AFFIRMED-30T 2A
CRC MISS BLUEPRINT 894K10 - $26,000 DAUGHTER OF BLUEPRINT
CED BW WW YW M SC REA IMF TI FI HP ST
CRC TRAIL BOSS 2L - MATERNAL BROTHER TO BLUEPRINT

UB10383790

CB MASTERPIECE 2051F

SUHN’S AUGUSTUS 416Y14

SUHN’S TRAIL BOSS 30B3

SUHN’S MISS PATTON 30X5

CONNEALY CONSENSUS 7229

CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

A leader across the breed, Masterpiece is a highly proven commodity who has shown to out breed himself time and again, passing the test of a true herd sire.

Bred in carcass merit and functionality, his sons have topped multiple sales, including Triple Crown at $73,000 and his daughters are proving to be the phenomenal cow making kind.

With proof positive results, he ranks in the top 35% in 15 traits, covering every angle necessary to satisfy the industry.

Use Masterpiece on a variety of Brangus and Ultrablack females, realizing more bone, substance and stoutness than one might expect.

TOP 25% TOP 1% TOP 4% TOP 2% TOP 10% TOP 1% TOP 3% TOP 1%
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A CROSS RITA A2051 J & J OT26 RITA 48T 6.7 -1.7 52 78 6 2.28 0.79 0.59 5.33 3.68 3.26 2.25 TOP 30%
UB
1/30/18
$50
1
Owned by: LAKE MAJESTIK FARMS, SCHMIDT FARMS, CAVENDER BRANGUS & HARDEE FARMS Cane Code:279UB2032
PER UNIT
CRC MASTERPIECE 40K - $17,500 SON OF MASTERPIECE
CED BW WW YW M SC REA IMF TI FI HP ST
CRC MASTERPIECE 30K6 - $16,000 SON OF MASTERPIECE

VOREL FIRST CLASS 40J2

CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

An exciting young herd sire flying under the radar but poised to make a splash across multiple segments of the breed.

First Class is a moderate framed, expressively muscled individual with a world of foot integrity to him.

Bred in form and function, he is proving to push tremendous eye appeal to his progeny, including the Reserve Champion Ultrablack female at the 2024 Cattlemen’s Congress in OKC.

Use First Class to reduce frame size, add real red meat shape and improve foot design on a wide range of Brangus and Ultrablack females.

TOP 25% TOP 15% TOP 5%
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FOUNDATION
VOREL MS FOUNDATION
SF MISS ONSTAR 40Z22 5 0.1 39 58 6 1.28 0.51 0.12 2.96 3.36 3.82 1.87 TOP 10% TOP 25%
UB 2 1/29/21 Owned
JACKSONS DOUBLE J BRANGUS & SK JACKSON FARMS Cane Code: 316BN0003 $50 PER UNIT CRC MASTERPIECE 40K - $17,500 FULL BROTHER TO FIRST
CED BW WW YW M SC REA IMF TI FI HP ST JJ MS FIRST CLASS 3227L - DAUGHTER OF FIRST CLASS
SUHN’S TRAIL BOSS 30B3 CB MASTERPIECE 2051F A CROSS RITA A2051 SUHN’S
331Z28
40C
UB10477640
by:
CLASS

A crowd favorite from the fall 2023 sale at Chimney Rock, New Heights is an extremely impressive individual with a world of body, shape and mass.

Backed by a dam who was a long-time, consistent producing donor at CRC prior to going to Somers Valley, she’s at the front end of the 415 females in the breed over the last decade.

A bull with more natural power, muscle and bone than many of his paternal brothers, New Heights is full of balance.

Use New Heights on a wide range of females as a moderate BW sire with added growth, maternal and carcass merit in tow.

TOP 25% TOP 30% TOP 35% TOP 4%
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶ CRC NEW HEIGHTS 415K50 PAGE 16
CHISHOLM 331W45 CB MS CHISHOLM 415B CB MS BLANDA 415X7 5.5 -0.3 35 57 10 1.39 0.32 0.18 3.03 3.37 3.48 1.42 TOP 15% TOP 25% UB10520372 UB 2 8/26/22 Owned by: CAPOTE CATTLE COMPANY Cane Code: CALL FOR AVAILABILITY $50 PER UNIT
SUHN’S TRAIL BOSS 30B3 CB MASTERPIECE 2051F A CROSS RITA A2051 SUHN’S
CB MASTERPIECE 2051F - SIRE OF NEW HEIGHTS
CED BW WW YW M SC REA IMF TI FI HP ST NEW FOR 2024
SUHN’S CHISHOLM 331W45 - MATERNAL SIRE OF NEW HEIGHTS

One of the top sources of power to sell this fall, and the highest selling son of Data Bank in his first calf crop, Bourré is massive in his internal capacity and bone.

Out of a cow family that is responsible for as many herd sires as any tribe in the last 20 years in the Brangus breed, and out of a rising star donor in the CRC herd.

Impressive individual performance with a moderate BW of 82# spanning to an impressive 1365# yearling weight.

Use Bourré to add pure power and substance loaded with cow family strength.

TOP 10% TOP 10% TOP 10% TOP 10% TOP 1% TOP 20% TOP 2%
GROWTH: CARCASS: MATERNAL: DISPOSITION:
CALVING EASE:
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TTT LM SIGNAL 30E13
DATA BANK 102H3
MS BUSINESS
A V BRUISER
SUHN’S MISS BRUISER 30F74 SUHN’S MISS HOMBRE 30Y12 5.9 -0.6 47 88 5 2.02 0.41 -0.05 3.76 5.07 7.6 3.07 TOP 25% TOP 3% UB10520091 UB 1 9/6/22 Owned by: CHIMNEY ROCK CATTLE CO. & SOLIEAU CATTLE CO. Cane Code: 279BN2794 $50 PER UNIT
CRC BOURRÉ 30K93
SUHN’S
GACC
GACC
LINE 102F3 S
9164
GACC DATA BANK 102H3- SIRE OF BOURRÉ
CED BW WW YW M SC REA IMF TI FI HP ST NEW FOR 2024
SAV BRUSIER - MATERNAL SIRE OF BOURRÉ

VOREL ABSTRACT 25E9

One of the greats of his time in terms of consistency in quality and the ability to reduce the cull rate, Abstract is undoubtedly a proven sire that can increase the bottom line of commercial and registered operations.

Nearing a million dollars in direct progeny revenue, Abstract’s performance data remains at the top of the leaderboard at 6 years old.

Working on a wide range of females, the Abstract offspring are long spined, good bodied and sound with exceptional dispositions and sheath designs.

Use Abstract on females needing more pounds on weigh day and more cattle sorted into the keeping pen.

TOP 30% TOP 25% TOP 30% TOP 30% TOP 3% TOP 30% TOP 10% TOP 25% TOP 2% CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
PAGE 18 CONNEALY IMPRESSION MAR INNOVATION 251 MAR FINAL KAHUNA 856 SUHN’S AFFIRMED 30T VOREL MS 30T 25Z VOREL MS NEWT 2 / 25W 6.8 -0.7 53 92 5 1.67 0.6 0.19 4.81 4.07 5.08 2.11 TOP 1% TOP 1% UB10381649 UB 1 12/28/17 Owned by: SUHN CATTLE CO., SUNSHINE ACRES BRANGUS & CJC FARMS Cane Code: 279UB1605 $50 PER UNIT CED BW WW YW M SC REA IMF TI FI HP ST
GACC DIEGO 574H1 - SON OF ABSTRACT SUHN’S MISS ABSTRACT 331H20 - DAUGHTER OF ABSTRACT

UB10362185

VOREL CURRENCY 25E8

One of the sleepers of the breed, not only is he a sleep easy calving ease bull, his data is exceptional from end to end.

Currency progeny are long spined, shapely cattle that are very good in their foot structure and very consistent in their uniformity.

Daughters of Currency are extremely popular, as good uddered, fertile females with more Milk than their EPD’s express.

Currency is a proven herd sire that deserves far more use in the breed with his combination of data, consistency and functionality.

TOP 15% TOP 30% TOP 2% TOP 20% TOP 10% TOP 10% TOP 5% TOP 35% CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
PAGE 19 BARSTOW CASH
BANKROLL B73 BARSTOW MISS
SUHN’S AFFIRMED 30T VOREL MS 30T 25Z VOREL MS NEWT 2 / 25W 6.4 -2.4 48 89 3 0.75 0.53 0.28 4.98 4.7 7.75 2.88 TOP 3% TOP 1% TOP 10%
BARSTOW
DIANNA Z25
UB 1 9/23/17 Owned
CHIMNEY ROCK CATTLE CO., LAKE MAJESTIK FARMS & JACKSONS DOUBLE J BRANGUS Cane Code: 279UB1472 $50 PER UNIT LM CURRENCY 302L - SON OF CURRENCY CRC CURRENCY 53K - SON OF CURRENCY CED BW WW YW M SC REA IMF TI FI HP ST
by:

A highlight of the fall 2022 sale season and the high selling Abstract son to date, Alliance was met with tremendous popularity domestically and internationally at $56,000 through the GENEPLUS at Chimney Rock 2022 fall event.

Big topped and burly in his design, his width, substance, and stoutness cannot go unnoticed.

Backed by arguably the top LTD daughter to surface, his dam has long been a source of power and performance.

A now deceased bull that will continue to see great demand domestically, internationally, and especially “Down Under”, Alliance should be a member of every contemporary group in ’24.

TOP 30% TOP 35% TOP 15% TOP 3% TOP 15% TOP 35% TOP 2%
EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
CALVING
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
ALLIANCE 331J83 PAGE 20
INNOVATION 251 VOREL ABSTRACT 25E9
MS 30T 25Z LTD OF BRINKS 415T28 CB MS LTD 331A66 CB MS HOMBRE 331X64 6.2 -0.2 38 69 8 1.61 0.5 0.16 3.56 2.53 4.57 1.05 TOP 15% TOP 10% UB10487940 UB 2 8/17/21 Owned by: SCHMIDT FARMS Cane Code: 279BN2461 $50 PER UNIT
CRC
MAR
VOREL
CRC WRANGLER 331K40 - MATERNAL BROTHER TO ALLIANCE
CED BW WW YW M SC REA IMF TI FI HP ST
LTD OF BRINKS 415T28 - MATERNAL SIRE OF ALLIANCE

One of the most impressive mature sires in the breed, Intrigue has become a source of quality and elite carcass merit in an outcross pedigree package.

Bold in his body, Intrigue is a long spined, smooth made individual with a notch more mature size than some of his contemporaries.

Intrigue’s progeny replicate his phenotype in their correct and complete design in their type and kind and sheath design.

Utilize Intrigue to add an exceptional boost in carcass merit in an outcross pedigree, especially back on Brangus females.

TOP 10% TOP 3% TOP 15% CALVING
DISPOSITION:
EASE: GROWTH: CARCASS: MATERNAL:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶ LM INTRIGUE 70H PAGE 21 MAR INNOVATION 251 VF LM VELOCITY 331E10 VOREL MS LANDAU 331B5 S A V INTERNATIONAL 2020 WO MS 70D1 WO MISS 70B 4.2 1 36 57 8 0.33 0.48 0.58 3.96 3.07 7.36 1.58 TOP 15% TOP 25% TOP 10% UB10438360 UB 1 3/1/20 Owned by: CHIMNEY ROCK CATTLE CO. Cane Code: 279UB2087 $50 PER UNIT
CED BW WW YW M SC REA IMF TI FI HP ST
LM MS SIGNAL 70K5 - MATERNAL SISTER TO INTRIGUE
CRC INTRIGUE 331K75 - SON OF INTRIGUE

SUHN’S EXPANSION 53J7

SUHN’S

SF

With his first calf crop one of the highlights of 2023 at Chimney Rock, Expansion has proven to be an outstanding source of consistency and balance in type across the board.

Controlling sheath design and increasing marketability, Expansion adds more volume and mass than his sire.

Backed by one of the great females from the 53 cow family developed in the Suhn herd, his dam was the $65,000 selection of Reggie McDaniel in Houston in 2022.

Use Expansion as an outcross to Three D and related progeny as an option that will produce R# cattle when bred to Brangus.

TOP 15% TOP 20% TOP 1% TOP 35%
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
PAGE 22
FOUNDATION
331Z28
BRICKHOUSE 909D9
TRAIL BOSS
MS TRAIL BOSS 53E2 B3R T053 LADY 0097 R214 4.8 -0.9 36 60 10 1.82 0.41 0.37 3.76 3.84 6.65 1.81 TOP 20% TOP 15% TOP 15% TOP 10% UB10482103 UB 2 2/15/21 Owned by: CHIMNEY ROCK CATTLE CO. Cane Code: 049UB02572 $50 PER UNIT
- SAME COW
EXPANSION CED BW WW YW M SC REA IMF TI FI HP ST TOP 20%
SF MISS LTD 909Z4 SUHN’S
30B3 SUHN’S
CRC TRAIL BOSS 53L4
FAMILY AS

SUHN’S WIDE LOAD 53H6

SF MISS LTD 909Z4

CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

Unique pedigree and EPD package built to add performance, carcass and maternal excellence.

A feature of the 2021 Suhn sale, Wide Load has matured into an exceptionally attractive 2-year-old that is big bodied, big topped and free moving.

Both Brickhouse and Trail Boss are noted for exceptional females and stacked on top of the highly maternal 53 cow family, the replacements should be EXCEPTIONAL.

Progeny are proving to be popular, with lots of body, shape, and an extremely usable pedigree and EPD package.

TOP 4% TOP 20% TOP 5% TOP 10%
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
PAGE 23
SUHN’S FOUNDATION 331Z28 SF BRICKHOUSE 909D9
3.2 0.6 47 83 9 1.23 0.62 0.3 4.58 3.56 5.51 1.83 TOP 3% TOP 3% TOP 25% UB10450069 UB 2 2/12/20 Owned by: SUHN CATTLE CO. & LAKE MAJESTIK FARMS Cane Code: 048BN1201 $50 PER UNIT LM WIDE LOAD 38L - SON OF WIDE LOAD CRC BULLET PROOF 53K30 - MATERNAL BROTHER OF WIDE LOAD CED BW WW YW M SC REA IMF TI FI HP ST
SUHN’S TRAIL BOSS 30B3 SUHN’S MS TRAIL BOSS 53E2 B3R T053 LADY 0097 R214

SUHN’S KINGPIN 53H4

SUHN’S AUGUSTUS 416Y14

SUHN’S TRAIL BOSS 30B3

SUHN’S MISS PATTON 30X5

SUHN’S FOUNDATION 331Z28

SUHN’S MISS FOUNDATION 53D2

CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:

A moderate framed, big bodied, heavy muscled individual, backed by a perfectly designed donor dam, whose dam’s progeny at public auction to date are averaging an astounding $21,000.

Kingpin carries on the carcass excellence of his sire and the functionality and fleshing ability of his dam with exceptional substance and consistency built in.

His first calf crop echoes his storyline on a wide range and type of females, as an outcross to Three D and Hombre descendants.

Use Kingpin to add quality, moderate mature size and reduce the overall cull rate, without sacrificing the look and stoutness needed to merchandize effectively.

TOP 30% TOP 35% TOP 35% TOP 10%
▶ GENEPLUSBRANGUS.COM ▶ ▶ ▶
PAGE 24
B3R T053 LADY 0097 R214 3.7 0.3 34 55 7 1.13 0.16 0.17 2.75 3.76 5.85 1.88 TOP 20% TOP 25% TOP 20%
UB 2 2/5/20 Owned by: CHIMNEY ROCK CATTLE CO. Cane Code: 279UB2086 $50 PER UNIT
UB10448139
CED BW WW YW M SC REA IMF TI FI HP ST
BURTIN’S KINGPIN 415L - SON OF KINGPIN CRC MISS TRAIL BOSS 53K19 - FULL SISTER TO KINGPIN

MC

Big, stout, loose made son of the high revenue generating 30D donor that is proving to work extremely well on Ultrablack females at Chimney Rock.

A source of growth and predictability, Never Enough pushes tremendous performance on paper and in person to his progeny.

A unique pedigree twist to the GENEPLUS program, expect to see progeny in the fall 2024 sale at Chimney Rock.

Utilize Never Enough on Ultrablack females needing growth, substance and breed character as he will add power and pounds.

TOP 4% TOP 1% TOP 25% TOP 10%
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ GENEPLUSBRANGUS.COM ▶ ▶ T3 NEVER ENOUGH 30J PAGE 25
BOULDER
SURRENDER OF SALACOA 803D9
BRINKS LOMBARDI
THREE D 302A T3 MS THREE D 30D MS SALACOA ATLANTA 30B5 3.4 2.3 50 95 6 1.12 0.83 0.1 4.52 3.68 7.72 2.31 TOP 2% TOP 1% TOP 10% R10477087 Brangus 2/22/21 Owned by: CHIMNEY ROCK CATTLE CO. & T3 BRANGUS Cane Code: 049BN02465 $50 PER UNIT T3 MS THREE D 30D - DAM OF NEVER ENOUGH QVF VALOUR 30H18 - FULL BROTHER TO NEVER ENOUGH CED BW WW YW M SC REA IMF TI FI HP ST ▶
889Z14 NEVER
MS
803S25 TJM

R10327046

SUHN’S BUSINESS LINE 30D26

MC ONSTAR 924W4

VF-OAKS ONLINE 918Y3

VOREL MS AFFIRMED 918U4

CRC NORTH STAR 9U8W3

SUHN’S MISS NORTH STAR 30A

SUHN’S MISS PATTON 30X5

SUHN’S BUSINESS LINE 30D26

GACC LAND LINE 102F1 MGR BLACKCAP 1002

CB TRADITION 63A

CB MS TRADITION 468F21

CB MS THREE D 468C9

One of the great sires of his generation, Business Line stamps his progeny with a patented look, that are packed full of eye appeal and extra smoothness with a near perfect hip structure.

With countless high selling sons across the globe, Business Line daughters have also seen wide success with their high-quality udder structure and fertility.

Use Business Line on Angus and UB females as well as Brangus females that are big bodied and needing pulled together with more overall appeal.

A sire who has proven extremely effective as a breeding bull, especially back on Ultrablack females, County Line has exceeded expectations.

An impressive individual as a mature sire, he is the right size in terms of his frame with extra shape and stoutness in his hip and top. A mix of modern-day freshness and old school predictability, the maternal base in County Line should prove to be exceptional. Use County Line on cleaner made UB and Brangus females to add character and quality from a pedigree that is highly proven.

TOP 1% TOP 15% TOP 4% TOP 15% TOP 5% 1.0 2.1 39 75 0 1.96 0.64 0.11 3.57 5.22 9.75 2.69 TOP 10% TOP 10% TOP 2% CED BW WW YW M SC REA IMF TI FI HP ST
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ ▶ ▶
Brangus 3/6/16
& GOLD CREEK
$150
UNIT MINIMUM)
Owned by: SUHN CATTLE CO., TAJO RANCH, LOS PALOMAS
BRANGUS Cane Code: 279BN1153
PER UNIT (10
GENEPLUSBRANGUS.COM PAGE 26 TOP 15% TOP 20% TOP 15% TOP 10% TOP 20% TOP 10% TOP 15% 5.5 -1 41 63 13 1.1 0.47 0.29 3.74 5.08 10.65 3.05 TOP 10% TOP 15% TOP 10% TOP 1% CED BW WW YW M SC REA IMF TI FI HP ST CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ ▶ ▶ UB10445096 UB 2 2/2/20 Owned by: SCHMIDT FARMS & CAVENDER BRANGUS Cane Code: 279UB2075 $50 PER UNIT
CB
COUNTY LINE 468H7

UB10490382

SUHN’S PROTOTYPE 918J9

CONNEALY BLACK GRANITE

BAR R JET BLACK 5063

BAR R IRIS ANITA 0113

SUHN’S WATCHMAN 894B7

SUHN’S MISS WATCHMAN 918E7

SUHNS MS AFFIRMED-30T 918W15

EASE:

PRB DAYTONA 26J5

If you could build an entire bull sale with his phenotype, you’d have wild success in any region or on any continent.

Long, smooth, stout, complete, correct, Prototype is the cowman’s kind.

With 7 traits in the top 25% and the backing of the maternal 918 cow family, Prototype is representative of multi-generational consistency from the Suhn program on the bottom side, with breed leading Angus functionality on the top.

Use Prototype on cows needing power, smoothness, eye appeal, and a shot in the arm on EPD strength.

R10475623 Brangus 2/5/21

Owned by: LAKE MAJESTIK FARMS, PHILLIPS RANCH & CUEVAS T3 BRANGUS

Cane Code: 48BN1223

MC NUFF SAID 889T50

BWCC BIG TOWN 192B16

BWCC MS REVELATION 192W8

MC GRANITE 834B

CNF MISS DUSTY 26D9

CNF MISS UB DUSTY 26A9

A bull who has been popular across a number of circles in the purebred and commercial sectors, Daytona offers a balance of calving ease, growth and carcass in an R# package.

From a dam who has been very productive in the Phillips herd, built on functionality and do-ability in an outcross package.

A right sized, easy fleshing, calving ease Brangus sire who stands more moderate, complete and correct than most of the paternal brothers to him you will find.

Use Daytona as a calving ease Brangus option with a true balanced trait approach.

TOP 30% TOP 3% TOP 15% TOP 10% TOP 30% 4.4 0.2 49 85 7 0.49 0.56 0.39 4.88 4.04 4.24 2.09 TOP 2% TOP 2% TOP 35% CED BW WW YW M SC REA IMF TI FI HP ST
CALVING
GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ ▶ ▶
UB 1 8/23/21 Owned by: LAKE MAJESTIK FARMS Cane Code: 48BN1228 $50 PER UNIT
GENEPLUSBRANGUS.COM PAGE 27 TOP 20% TOP 30% TOP 15% TOP 15% TOP 15% TOP 20% TOP 10% 8.7 -1.4 29 58 12 0.79 0.51 0.14 3.18 4.19 9.36 2.6 TOP 30% TOP 25% TOP 25% TOP 2% CED BW WW YW M SC REA IMF TI FI HP ST CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ ▶ ▶
$50 PER UNIT
▶ ▶

CB ORACLE 468F15

R10384844 Brangus 3/7/18

Owned by: SCHMIDT FARMS, LAKE MAJESTIK FARMS & CAVENDER BRANGUS

Cane Code: 279UB1826

CB HOMBRE 541T3

CB TRADITION 63A

CB CADENCE 63R

LTD OF BRINKS 415T28

CB MS LTD 468Y12

MS BRINKS CADENCE 468P45

CALVING EASE: GROWTH:

SF BRICKHOUSE 909D9

$50 PER UNIT

A uniquely pedigreed calving ease sire who has proven to produce cattle with stoutness and breed character.

Included in his impressive progeny is the $34,000 Houston pick of the CRC heifer crop by Quail Valley Farms and the $10,500 102J selected by Lake Majestik through the CRC sale in 2022.

Use Surge on coarse made females with extra breed character needing moderation and balance.

CARCASS: MATERNAL: DISPOSITION:

R10321294 Brangus 1/31/16

Owned by: SCHMIDT FARMS & CAVENDER BRANGUS

GR SWIFT 209W3

SUHN’S FOUNDATION 331Z28

SUHN’S MISS BT 331S43

LTD OF BRINKS 415T28

SF MISS LTD 909Z4

SF MISS ANGELO 909U4

Cane Code: 279BN1155 $50 PER UNIT

An unsung hero, Brickhouse daughters are rising to the top of their contemporary groups as production females that are the right size with exceptional udder integrity. Brickhouse remains one of the few Brangus bulls that can correct sheath design in one generation and a high accuracy sire whose data is stable from end to end. Brickhouse sons have seen good demand including the high selling Ultrablack in the history of the Palgrove program in Australia at $70,000.

TOP 2% TOP 5% TOP 10% TOP 35% TOP 30% TOP 2% 3.7 0.1 48 86 11 0.86 0.6 0.53 5.18 3.06 8.54 1.98 TOP 3% TOP 2% TOP 4% CED BW WW YW M SC REA IMF TI FI HP ST
▶ ▶ ▶
GENEPLUSBRANGUS.COM PAGE 28 TOP 10% TOP 15% TOP 15% TOP 10% 2 1.1 47 75 5 1.22 0.49 0.34 4.2 2.58 4.44 0.94 TOP 3% TOP 10% TOP 35% CED BW WW YW M SC REA IMF TI FI HP ST
CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ ▶ ▶

UB10326791 UB 1 2/16/16

SUHN’S EPIC 331D16

RITO 707 OF IDEAL 3407 7075

S A V RESOURCE 1441

S A V BLACKCAP MAY 4136

LTD OF BRINKS 415T28

SUHN’S MISS LTD 331X18

SUHN’S MS AFFIRMED 331T15

CALVING EASE:

Owned by: SCHMIDT FARMS, SUHN CATTLE CO., & CAVENDER BRANGUS Cane Code: 279UB1154 $50 PER UNIT

A high-octane performance and carcass leader.

Epic is a great option for big-bodied females needing an injection of end product merit. In addition, breeders appreciate the calf raising ability the Epic daughters possess.

UB10292617

CB

TJM THREE D 302A

OAKS MS PATTON 302X3

MYTTY IN FOCUS

SCC MISS MYTTY 30Z5

SUHN’S MS DUKE 30M

One of the highest performing sires of his time, he can put pounds on the ground like few can.

A son of the great 30Z5, Beacon was the first

Three D son to hit the market and still the highest performing.

Use Beacon to add frame, extension, and pounds to females lacking performance.

TOP 2% TOP 25% TOP 1% TOP 1% TOP 1% TOP 10% TOP 30% 6.6 -0.1 53 86 7 0.84 0.85 0.7 5.88 5.61 6.85 2.97 TOP 1% TOP 2% TOP 15% CED BW WW YW M SC REA IMF TI FI HP ST
GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ ▶ ▶
GENEPLUSBRANGUS.COM PAGE 29 TOP 15% TOP 20% TOP 30% TOP 10% 3.7 1.7 49 91 -2 1.09 0.41 -0.12 3.49 2.61 10.12 2.07 TOP 2% TOP 1% TOP 2% CED BW WW YW M SC REA IMF TI FI HP ST CALVING EASE: GROWTH: CARCASS: MATERNAL: DISPOSITION:
▶ ▶ ▶
SUHN’S MAJESTIK BEACON 30C
UB
2/16/16 Owned by: SUHN CATTLE CO., CHIMNEY ROCK CATTLE CO. & LAKE MAJESTIK Cane Code: 279UB0901 $50 PER UNIT
2
FINAL CUT 924X
GENEPLUSBRANGUS.COM 877-436-3877 Cody Gariss • (417) 262-1257 cody@geneplusbrangus.com Vernon Suhn • (620) 583-3706 vern@geneplusbrangus.com GENEPLUS APRIL 9, 2024 100 embryos from some of the leading donors within the GENEPLUS program & rare semen from leading sires. ONLINE EMBRYO AUCTION ELITE EMBRYO AUCTION
GENEPLUS GENEPLUS Chimney Rock Cattle Company • Concord, AR 160 Brangus and Ultrablack Bulls • 100 Registered Females 350 Commercial Females IN THE DETAILS THE DIFFERENCE IS NOVEMBER. 1-2, 2024 Cody Gariss (417) 262-1257 Vernon Suhn (620) 583-3706 www.geneplusbrangus.com • 1-877- 436-3877 MULTI-TRAIT EXCELLENCE LITERALLY selected for across the board balance, not just outliers or single trait extremes. Profit isn’t driven from one trait alone. PHENOTYPE AND SHEATH DESIGN Looks matter and we strive to produce cattle with legitimate coast to coast eye appeal and acceptance, because that’s what YOUR CUSTOMERS want. INTRINSIC TRAITS BUILT IN The strictest and most ruthless culling process in the breed, NO EXCEPTIONS OR EXCUSES. Fertility, disposition, and structural correctness make you money, and we have sorted accordingly.
Post Office Box 425 Lamar, MO 64759 GENEPLUSBRANGUS.COM GENE PLUS GENE PLUS GENE PLUS Marketing Mail US Postage PA ID Permit #2394 Kansas City , MO

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