Chimney Rock Catalog Spring 2025 by TroveCreative

SCHEDULE GENEPLUS GENEPLUS GENEPLUS GENEPLUS

MONDAY, MARCH 24TH 1:00 PM

Sale Cattle Available for Viewing

CHIMNEY ROCK CATTLE CO.

GENEPLUS will host the 32nd year of the Suhn Cattle Company sale at Chimney Rock in Concord, Arkansas.

Don’t miss this sale with a history of producing BREED LEADERS.

TUESDAY, MARCH 25 TH 8:00 AM Sale Cattle Available for Viewing 8:30 AM Coffee & Muffins 11:30 AM Lunch 12:30 PM

GENEPLUS at CRC Bull Sale 131 Brangus and Ultrablack Bulls 140 Commercial Females

WE PROVE IT SOME SAY IT

PROVEN POWERHOUSE GENETICS

Multiple breed leading sires have risen from this sale over the past 3 decades, but more importantly than that you will find consistency unlike any other in the breed from lot 1 to lot 131. High accuracy sires and proven cow families.

WE KNOW THE BUSINESS. WE ARE IN THE BUSINESS.

We are in ALL aspects of the cattle business, not just seedstock producers. This gives us a viewpoint from conception to marketing to consumer in understanding what the industry needs. We have watched and listened to our customers and built a product with a shot of ear that ACTUALLY fits the entire country.

BUILT FOR BALANCE & MULTI-TRAIT EXCELLENCE

The lost art of the cattle business is balance. More programs are chasing extremes in one area or another. We are not. These cattle can AND will profit through multiple points of the supply chain on the terminal side WHILE still making a female that can acclimate and excel in various environments.

Dear Friends,

Welcome to our annual Spring Bull and Commercial Female Sale. Vern Suhn hosted his first sale on the 4th Tuesday of March in 1993, and here we are, continuing the tradition of what he started, 32 years later, providing a set of bulls that fit the entire industry. The partners of GENEPLUS continue to be focused on the mission of offering the best Brangus and Ultrablack product in the industry and we could not be more pleased with the bulls we have to show you.

When we sorted bulls in January, Cody and Vern commented on the consistency of the offering and in particular the quality of the feet and legs and disposition. No one is more critical of cattle than Cody and Vern, and rest assured, the quality control of this offering and the cowherds behind them is unmatched.

Take a look for yourself, these bulls will literally work coast to coast. We consistently have customers that tell us changing to GENEPLUS bulls have added 50-75# to their calf crop from their previous English bull batteries, what can an additional $150-$225/head do for your operation?

The commercial offering is always straight from the heart of our Partners, Genetic Partners, and some of our very good customers. High quality, high genetic cattle with a world of market future in front of them. With the historic value of calves and culls, it is a great time to trade up with your bulls and inject some youth into your cowherd.

Be looking for videos of the bulls in early March and when studying feel free to call Cody, Vern, Derrick, Roberto or any of the G+ Partners with any questions. We would love to have you with us March 24th and 25th.

In closing I want to acknowledge the crew at Chimney Rock - Derrick is as good a manager as any I have ever worked with in any business. Justin manages the River Ranch, raising all our ET’s as well as commercial cows and does a tremendous job. Roberto manages the Bull Development and is as conscientious at doing a good job as anyone out there. Ricardo and Anselmo are great Herdsmen themselves and great team players, filling in anywhere we need them. Gail and I are grateful for their efforts every day.

I also want to thank Lee Robertson, he has been my friend and Gail’s for 50 years. He has been involved in every business we’ve had, building race cars, cattle pens, buildings, our new home, and everything in-between. Thank you, Lee, for everything you have done over the years.

We look forward to hosting you March 24th and 25th!

Sincerely,

IN THE DETAILS THE DIFFERENCE IS

As you view the seedstock industry, there is a large disconnect between how seedstock breeders, marketers and consultants view their “reality” of the commercial cattle business and what commercial cattlemen and women actually face in the REAL REALITY of the commercial cattle business. On the contrary, for years the partners of GENEPLUS have set out a course different from the Brangus breed and the rest of the bull business. Experiencing the same trials and tribulations of ranching on a daily basis as our customers, we set out to build a product that actually worked in the real world, and for the entire business, not single segments and single traits.

Rather than surrounding ourselves with hype and pomp and circumstance or chasing extremes we have set out to produce cattle that fit MULTIPLE environments, built on balance, with true structural integrity, uncompromised fertility, and a phenotype that the market ACTUALLY accepts. As a large cattle feeder told me one time, “There is nothing better than a good Brangus and nothing worse than a bad one.”. The industry likes to feed these Brangus and Ultrablack cattle, and everyone knows the value of the females, but they must come in the right package.

Too much frame, not enough muscle shape, and too much sheath and navel continue to encompass a large percentage of the Brangus population, leading to the “eared discount” many are used to. But as you step back and really analyze the market and discounts, was the discount because of the ear? Or perhaps because of the cattle behind the ear? We believe the latter.

We have multiple customers topping respective markets on their sale day from multiple regions. From cattle selling on Superior in states like Nevada, Kansas, and Florida, to brick and mortar auction markets like the nation’s largest in Joplin Regional Stockyards, we consistently receive reports of success of our customers, at various weights and in various regions.

This balance and industry acceptance leads to relationships with more customers and entities like Top Dollar Angus. We never sat out to chase carcass extremes, we set out for multi-trait balance, but in a structured and disciplined breeding program, good results come from years of consistency and Top Dollar is a result of that. Come see the difference BALANCE can make in your program.

TRUCKING LOCATIONS AVAILABLE FREE

This year GENEPLUS will host the 32nd year of the Suhn Cattle Company sale at Chimney Rock Cattle Company in Concord, Arkansas. This is a sale with a history of producing BREED LEADERS and this year will be no different. In 2022, Vern and Vicki Suhn of Suhn Cattle Company sold their outstanding herd to Bill and Gail Davis, Chimney Rock Cattle Company, Randy and Karen Schmidt, Schmidt Farms and Nic and Chasity Cornelison, Lake Majestik Farms purchased the Jack Moore herd allowing the GENEPLUS partners to continue the Suhn Cattle Company and TJM Ranch legacy’s. Chimney Rock is honored to host the ELITE bull sale the 4th Tuesday of March at the ranch in Concord, AR.

In order to best serve our customers, we will offer free trucking on bulls to GENEPLUS Partner Ranches at

no expense to the buyer. It is our goal that having these central drop points will allow buyers the opportunity to pick up their cattle closer to home if unable to haul them from the sale, or if buying online or sight unseen. If there is trucking needed beyond the specified drop point the expense will become the responsibility of the buyer at that time but GENEPLUS will be happy to facilitate further arrangements as needed. Prior to sale day we will have days assigned and times given for cattle to be picked up at each ranch location. If cattle are not picked up on the specified days, they will be maintained at the ranch for a nominal fee to cover feed and health expenses.

If you would like to visit about this option further, please call Cody, Vern or the GENEPLUS office.

FREE TRUCKING TO THESE LOCATIONS

SUHN CATTLE COMPANY EUREKA, KS

GARISS RANCH LAMAR, MO

SCHMIDT FARMS SIMMS, TX

LAKE MAJESTIK FARMS FLAT ROCK, AL

SALE CONTACTS

Bill Davis, Chimney Rock Cattle Company 336-210-1222 | bdavis@billdavistrucking.com

Cody Gariss, GENEPLUS President 417-262-1257 | cody@geneplusbrangus.com

Vern Suhn, GENEPLUS Consulting Partner 620-583-3706 | vern@geneplusbrangus.com

Randy Schmidt, GENEPLUS Partner 903-278-7777 | sfbrangus@gmail.com

Nic Cornelison, GENEPLUS Partner 423-240-1255 | nic@lakemajestikfarms.com

Derrick Miller, Chimney Rock Ranch Manager 318-332-2341 | derrickmcrc@gmail.com

Kirsten Allison, GENEPLUS Office Manager 877-436-3877 | kirsten@geneplusbrangus.com

Roberto Velazquez, Spanish Speaking Contact 870-805-4919

Special Guest

Rick Cozzitorto, IBBA Executive VP | 210-696-8231

Auctioneer

Doak Lambert

Veterinarian

Dr. Craig Fontenot, Town & Country Animal Clinic

Publications Represented

Ralph Means - Weekly Livestock Reporter

Doug Paul - Stock Exchange

Delvin Heldermon - Special Assignment

DeRon Heldermon - Special Assignment

Michael Sturgess - Southern Livestock Standard

Cattle Transportation

Gary Tharp, Dixie Grove Trucking LLC | 870-818-6844

Advertising and Catalog Production Trove Creative, Jessica White | jessicaw@trovecr.com

Video Production & DV Auction Ideal Video Productions, Wade Fisher | 254-319-5349

Photography Integrity Stock Shots, Mandi Cottrell | 308-672-6527

Sale Consultants

Matt Barnett | 931-561-0441

Logan Perry | 863-634-4810

Jamey Reynolds | 256-452-2240 Garrett Hinds | 417-880-2839

In order to aide our customers in their purchasing decisions

GENEPLUS will offer a 5% discount on all purchases of 10 bulls or more through the GENEPLUS at Chimney Rock Cattle Company sale on March 25, 2025.

Please contact GENEPLUS personnel with any questions regarding this program.

GENEPLUS PARTNERS

583-3706

210-1222

VERN SUHN (620)

BILL DAVIS (336)

RANDY SCHMIDT (903) 278-7777

NIC CORNELISON (423) 240-1255

CODY GARISS (417) 262-1257

GENEPLUS PARTNER PROFILE

Schmidt Farms

Growing up in Mississippi, Dr. Randy and Karen Schmidt’s transition following med school to Texarkana, Texas has proven to pay multifold as Randy discovered a passion for the Brangus breed, operating on one of the most beautiful and practical ranches in the state of Texas. Operating a commercial herd for many years prior, in 1999, Randy was able to purchase the original portion of the contiguous land he currently ranches on and soon followed the beginning of his registered Brangus herd.

A student of the business, Randy’s focus has truly been on balance and consistency over the past quarter century, and one drive through the pastures of Simms, Texas reaffirms that mission. Practical and productive, the cow herd at Schmidt’s lives in reality, running on rye grass and Bermuda, without the frills most seedstock producers deem necessary. The phenotype from pasture to pasture, and age group to age group is almost eerily similar, with many not understanding how one can make a cow herd with such little variance. The EPD profile mirrors the same consistency, with multi-trait balance and cattle that are moderate at birth, with extra growth, above average carcass, and a focus on fertility and structure.

As many studious purebred breeders do, Randy found a few cow families to build around, learned to mate them and went to replicating with his own twist. Pedigrees read very similar across cow his families, with lots of Brickhouse, Three D, Consensus, Mack, Epic, Newsman, Angelo, and Abrams in scores of them. He made the 40’s stouter, the 75’s soggier, the 160’s a staple, the 404’s popular, the 541’s more complete, the 909’s relevant, and probably his most famous – the 535’s ultra-complete, sound, and productive at every level. A year ago in this sale, 3 SF bulls by Data Bank sold 2nd, 3rd, & 4th in the sale order for $25,000, $24,000, and $23,000 respectively, all out of one cow-535E20. This year 535E20 brought several more, including 2 of the highlight bulls, this time by Kingpin, who have even higher ceilings.

Randy’s commitment to breeding cattle is rivaled by service to the breed itself, currently serving his second term on the IBBA Board of Directors, participating on numerous committees, with particular emphasis on Breed Improvement which he has chaired previously and will again chair in 2025. His thought-provoking, direct conversation is healthy in the board and committee rooms, making sure the boat keeps rowing in the right direction. Recognized by his peers for his efforts, Randy was named IBBA Breeder of the Year in 2019.

The SF brand represents a genuine focus on fertility, functionality, structural integrity, and extreme consistency. His bulls have literally sold coast to coast to breeders large and small, purebred and commercial, and known for their performance, correct sheath design, athleticism, and balance. Never satisfied with the status quo, after a quarter of a century the breeding program at Schmidt Farms has made a lot of progress, and by the looks of the bulls offered March 25, 2025, they are hitting full stride on all cylinders. BRANGUS & ULTRABLACK

CHIMNEY ROCK STAFF

LEE ROBERTSON

DERRICK MILLER GENERAL MANAGER

JUSTIN NORMAND WHITE RIVER DIVISION MANAGER

RICARDO SANCHEZ HERDSMAN

ROBERTO VELAZQUEZ BULL DEVELOPMENT MANAGER

BILL & GAIL DAVIS OWNERS

ANSELMO ANGELES HERDSMAN

CAPOTE CATTLE CO.

Mr & Mrs. Robert Capote 5637 SW 282 ST Newberry, FL 32669

EAST RIDGE CATTLE

Mr. & Mrs. Geoffrey Lingerfelt 1902 Everett Dr. Fort Payne, AL 35989

GIFFIN BRANGUS

Mr. & Mrs. Anthony Giffin 22714 E HWY 12 Rogers, AR 72756

G-2 BRANGUS

Mr. & Mrs. Carl Goodnight 1102 N Industrial Rd Chandler, OK 74834

JACKSON’S DOUBLE J BRANGUS

Mr. & Mrs. Jeremy Jackson 15395 Peterson Road Gentry, AR 72734

SOMERS VALLEY

CATTLE COMPANY

Ms. Stephanie Warbis 2004 W Brooks Pl Rogers, AR 72758

3 G CATTLE

Mr. Casy George 4865 Moscow Rd Dongola, IL 62926

SALE INFORMATION

CATTLE LOAD OUT

Cattle will be available for load out immediately after the bull sale and proper settlement has been made on purchases. If you wish to loadout on Wednesday or at a later date please note that when you check-out. Arrangements can then be made to have your cattle ready when you arrive.

SAVE SHIPPING AND HANDLING

You can save shipping and handling charges by picking up semen that you will need for your spring breeding season at the Chimney Rock Cattle Company Sale. Representatives from either GENEPLUS or Show Me Genetics will be available sale day to fill your orders. We would ask that you keep your orders to goblet increments of 5’s or 10’s so that we can avoid excessive handling of semen. Please contact GENEPLUS at 1-877-436-3877 to place your order prior to the sale to assure we have enough semen on hand and available sale day.

SALE ORDER

The cattle will not sell in numerical lot order. We will have a printed sale order prior to the sale. Please note that the bulls and commercial females will be presented on video.

GENETIC CONDITION POLICY

Any animals that are confirmed as carriers of a genetic condition such as DD, developmental duplication, will be listed above their pedigrees as DDC. Any animals we are still waiting test results on will be listed DDPC. All other animals have been either confirmed free of known genetic conditions by test results or from pedigree analysis.

TRUSTED PERFORMANCE INFORMATION

We are extremely dedicated to providing our customers the genetics needed to positively impact their bottom line. As the motto of GENEPLUS states, “A Step Ahead. The Advantage You Can Trust”, we take very seriously the process of collecting phenotypic information and understand its fundamental importance and the role performance information and proper contemporary grouping play in providing the breed association with the most correct and current information possible, which in turn impacts the EPD’s you see directly. We will never compromise the integrity of our data.

All of the weights in this offering were taken by a scale, no tapes or windshield guesses. The ultrasound information was collected by David Aborn and processed through a certified CUP Lab prior to submission at IBBA.

The industry has changed over time and a process which was once dominated by visual appraisal, then performance testing and contemporary grouping now has the ability to roll all of the information into a scope of genomically enhanced EPD’s. This gives the customer a tremendous edge in the accuracy of EPD’s and the assurance of parentage, thus dramatically improving the selection process for the future of their ranching enterprise. We encourage you to utilize these tools. For your convenience we have listed the current non-parent Brangus average EPD’s in this catalog for reference and comparison on how an individual compares to the average of the breed in any trait.

PARTIAL BREEDING GUARANTEE

All bulls selling in this sale have passed a thorough and stringent BSE (Breeding Soundness Evaluation) by Dr. Craig Fontenot of Town & Country Animal Clinic. Each bull selling has passed Dr. Craig Fontenot’s tests and is considered a satisfactory potential breeder. All bulls are guaranteed as breeding bulls through the first breeding season from the date of purchase. Please keep in mind that we expect the bull (s) to

be treated with proper animal husbandry and that they are young bulls and require some additional management compared to mature bulls. Proper management should include the following requirements: 12 to 15 month old bulls at time of sale are utilized in a ratio of one bull to 15 cows and 16 to 20 month old bulls one bull to 20 cows. Furthermore, if these requirements are not adhered to or these bulls are placed in service or are housed until time of service with mature bulls then GENEPLUS will not stand behind this breeding guarantee.

If a problem does arise please contact GENEPLUS, Cody Gariss 417-2621257 or Vern Suhn 620-583-3706, as soon as any question occurs as to a bull’s breeding soundness. GENEPLUS will evaluate the problem, consult with a veterinarian if needed and if replacement is required will replace with a bull of equal quality. If a replacement bull is not available GENEPLUS will issue a credit for a future GENEPLUS sale. Please contact us before shipping any bulls. Shipping an animal you feel is unsatisfactory before contacting GENEPLUS will void our guarantee. In an effort to simplify the guarantee and credit process, cull salvage value within this guarantee and credit process moving forward is figured at a standard $1500/head.

This is a partial breeding guarantee and is not designed to mirror that of an insurance policy to stand death loss, debilitating physical injury, etc. If full morbidity or mortality coverage over and above this GENEPLUS breeding guarantee is desired we encourage you to contact Marcus Creasy, Adams & Creasy Insurance, at (501) 206-2281.

MAINTENANCE AFTER THE SALE

CRC will work with customers on delivery of cattle in an effort to have the cattle delivered to customers as soon as possible after the sale. However, if you are not ready for the cattle at this time we will maintain the cattle at the ranch for a period of time until you are ready for them. A nominal fee of $5.50 per day will be charged plus any veterinarian charges incurred will be billed. Cattle will be maintained on a growing ration in grass traps. Cattle become the buyer’s responsibility immediately after the sale. CRC or GENEPLUS is not responsible for insurance costs or death.

TRUCKING

At the conclusion of the sale or as soon as possible following the sale if purchases are made via video or sight unseen agreement; please notify the sales staff as to specific instructions about cattle delivery. If you request our assistance the GENEPLUS staff will make every effort to help coordinate the most reliable and economical trucking available. We will offer free trucking on bulls to GENEPLUS Partner Ranches at no expense to the buyer. If there is trucking needed beyond the specified drop point the expense will become the responsibility of the buyer at that time but GENEPLUS will be happy to facilitate further arrangements if needed. If you do not wish to have your purchases delivered to one of these locations then trucking expense will be the responsibility of the purchaser. If you prefer to make your own arrangements Gary Tharp, Dixie Grove Trucking will be available sale day to discuss your needs or we can place you in contact with other reliable truckers.

Please note that the animals you purchase become your responsibility at time of purchase. GENEPLUS and/or the individual breeders represented are not responsible for animals that may be injured in transport. Third party insurance coverage is available for those who are interested with Marcus Creasy, Adams & Creasy Insurance, at (501) 206-2281.

FROM BATESVILLE, AR

Take 167 South.

Cross the White River and go up Ramsey Mountain.

At the top of the mountain make a right at the stop light.

Drive approximately 14 miles.

You will see the Concord City Limits sign.

Chimney Rock is on the left just past the city limits sign.

Hotel Accommodations

Comfort Inn and Suites | 870-698-1900

Holiday Inn Express in Batesville | 870-698-2700

Holiday Inn Express in Heber Springs | 501-887-9500

Hampton Inn | 870-569-1560

FROM BATESVILLE CITY AIRPORT, BATESVILLE, AR

Turn left onto US-167N from airport entrance.

Turn left onto AR14/AR25 at the first stop light. (Stay straight if you are going to your hotel in Batesville.)

Drive approximately 14 miles.

You will see the Concord City Limits sign.

Chimney Rock is on the left just past the city limits sign.

FROM LITTLE ROCK AIRPORT, LITTLE ROCK, AR

Go to I-440E toward I-40.

Merge onto 167/67N toward Jacksonville.

Take 167N exit 55 at Bald Knob toward Batesville (turn left off ramp.)

At Pleasant Plains turn left onto AR87.

At the end of AR87 turn right onto Heber Springs Road (AR25).

Chimney Rock is 1.5 miles on the right side.

Air Transportation

American, Delta, Southwest and Continental fly into Little Rock which is approximately 90 miles to Chimney Rock. Batesville has a municipal airport.

G+ ALL BUSINESS 416M13

Please make note that many of the animals were in different contemporary groupings at weaning; therefore, it is not fair to compare birth, weaning and yearling weights from one herd to another.

EPD’S

Expected Progeny Difference (EPDs) is the best estimate of an animal’s genetic merit for a particular trait. It takes into account the animal’s own performance compared with its contemporaries and the performance of it’s relatives compared against their contemporaries.

Birth Weight (BW) EPD predicts calf size and calving ease.

Weaning Weight (WW) EPD predicts preweaning growth potential.

Yearling Weight (YW) EPD predicts overall growth potential.

Milk EPD predicts the maternal contribution to weaning weight of the calf through milk production, behavior, immunity and other maternal environmental factors.

Scrotal Circumference (SC) EPD predicts not only testicular size of male progeny but also daughters onset of puberty.

Ribeye Area (REA) EPD predicts total muscle.

Intramuscular Fat (IMF) EPD predicts % of intramuscular fat which is highly correlated to marbling.

TERMINAL INDEX (TI) is a bio-economic index which considers six growth and carcass-related traits, each trait weighted according to its heritability and economic importance in a feedlot situation with carcasses valued by weight, yield, and quality grade. The value is expressed in standard deviation terms, which can be difficult to comprehend. IBBA advises breeders to evaluate the percentile rank rather than the actual index value.

FERTILITY INDEX (FI) is a bio-economic index which considers six traits, each trait weighted according to its heritability and economic importance in a cow-calf enterprise. The value is expressed in standard deviation terms, which can be difficult to comprehend. IBBA advises breeders to evaluate the percentile rank rather than the actual index value.

HEIFER PREGNANCY (HP) is reported in percentile units and represents the probability of a sire’s daughters becoming pregnant during their first breeding season compared to daughters of other sires.

STAYABILITY (ST) is reported in percentile units and represents the probability that a cow will have five consecutive calves compared to her yearling contemporaries.

PERFORMANCE

Individual performance data is provided as supplementary information as EPDs provide more reliable evaluation of genetics differences of animals.

Actual Birth Weight (BW) are reported.

Scrotal Circumference (SC) is adjusted to 365 days

Brangus EPDs are calculated by the Livestock Genetic Services and are part of a program called the National Cattle Evaluation (NCE).

EPD PERCENTILE RANKINGS

Individual ranking relative to the entire breed population on a specific trait, represented in the form of a percentage, with 1% being best and 99% being worst.

Top Dollar Angus - TDA logo indicates bull’s whose progeny will be eligible for Top Dollar Angus certification based on TDA assessment and evaluation.

Genomically Enhanced EPD’s

Sire parentage has been verified and GE-EPD’s will be available March 1st

Top Dollar Angus

DOCILITY MATTERS

DISPOSITION SCORING TABLE

J J J J J

J J J

J J J J J J

J

Extremely gentle, difficult to get out of the way

Calm but moves away from you when you get close to them

Calm but moves away from you sooner than a 4 (Larger Flight Zone)

Nervous and moves away rapidly when you enter their flight zone

Extremely nervous and/or aggressive temperament. Thrashes about when confined and may attack the scorer in the pen.

We have included a disposition score for every Brangus & Ultrablack bull selling. These bulls were scored following gathering yearling weight and ultrasound data. Vern and Cody scored them individually at this time. Please note the explanation of our scoring system above, with 5 stars being the best and 1 being the worst. There are no 1 or 2 star rankings in this sale because they were culled. Please contact us with any questions you may have.

#docilitymatters

BECAUSE YOUR CALVES GENETICS MATTER.

In the fall of 2024, we were approached by Top Dollar Angus, the nation’s largest feeder cattle certification program, and quickly jumped at the opportunity to give our genetics and our customers a bigger stage on sale day, entering into some of the leading feedlot procurement rooms in the country. Five months later we have successfully run multiple customers’ cattle through this process and found it to be an easy and efficient progression and more importantly one that adds value and opportunity for our customers. As you view this catalog, we have marked the bulls with the Top Dollar logo that will qualify for this program going forward. While there are many opportunities in the business, there are no silver bullets, however this is a tool in the toolbox that may fit some of our customers and we encourage each one to evaluate their process and program and see if it works for them. As always, we are happy to visit with any information you may have about the TDA program and process.

Learn how Top Dollar Angus helps qualified calves earn a $24/head Premium on average. Nate Smith, TDA General Manager, 620-546-4839

If you are looking to add extra value to your feeder cattle I recommend you give Nate a call at Top Dollar Angus to see if you qualify. We sold our calves at Fort Scott Livestock January 18th and ran them through TDA an the process was very simple and affordable to get our cattle exposed to more potential buyers. As a producer we not only select bulls that add feedlot performance and carcass merit, we also select for maternal traits to develop heifers to retain in our herd. With the help of Cody and GENEPLUS our Brangus and Ultrablack bulls have certified us in the top 9% with Top Dollar Angus.

James Crow, Crow & Crow Farms, Asbury, MO

I ran my yearling steers through the Top Dollar verification process and sold them on Superior in early January. I believe going through Top Dollar added $4-$5/hundred to the selling price. The process was easy and rewarding for me being able to capture a premium on these cattle without having to feed them. We all know right now the market is good on everything, but when it backs up, the premiums from a program like this will make an even bigger impact and be a huge difference on the bottom line.

Delmar Snyder, Snyder Cattle Co., Coldwater, KS

All Top Dollar Angus qualified bulls are carrying the TDA logo.

WHAT YOU DON’T MEASURE

Is your bull selection driving your program in the direction you need? Do you wonder if you’re putting enough emphasis on the traits that drive your operation’s profitability?

The Genetic Audit Service from IBBA can help you answer those questions and more by analyzing ALL of the Brangus and Ultrablack bulls in your battery and help you make more precise and informed decisions for the future.

GENETIC

Evaluate goals of operation

Strictly terminal- all calves go to feedyard

Heifer development

Combination of both, etc. (EXAMPLE WILL TARGET COMBO SELECTION)

Evaluate genetic merit of current bull battery

Identify strengths and areas of improvement

Request a catalog or preview videos and catalog online at GENEPLUSbrangus.com

Call us at 1-877-436-3877 and discuss our sight unseen purchase guarantee. We will visit with you about your needs and purchase cattle for you. If you don’t like them on delivery… you don’t own them.

Visit dvauction.com and create an account, under the “create new account” tab. Apply for bidding by clicking “apply for bidding” in the upper left corner of your screen, at least 24 hours prior to the auction.

Once you have registered you can tune into the sale and make your purchases!

SIGHT UNSEEN GUARANTEE WHEN PURCHASED THROUGH GENEPLUS PERSONNEL

If you are unable to attend the sale and want to purchase cattle sight unseen, please call any of the below listed sale personnel to assist you in making your selections. Give us a call prior to the sale to describe the type of bull(s) you want and let us know your price range(s). You pay only the bid price, just as if you were bidding in person. We will call you after the sale to confirm your purchase(s), and confirm your method of payment. Your purchase will be delivered to a central delivery point when your payment is received. You decide whether or not you like the animal(s) upon delivery. If you don’t like them, you don’t own them. It’s that simple. All sight unseen purchases made through GENEPLUS personnel come with a 100% SATISFACTION GUARANTEE or we will refund your money.

At the conclusion of the sale or as soon as possible following the sale if purchases are made via video or sight unseen agreement; please contact Kirsten at the GENEPLUS office to arrange for payment and trucking. GENEPLUS will make every effort to help coordinate the most reliable and economical trucking available. Trucking expense will be the responsibility of the purchaser. If you prefer to make your own arrangements Gary Tharp, Dixie Grove Trucking will be available sale day to discuss your needs or we can place you in contact with other reliable truckers.

ALLISON | 877-436-3877

DIFFERENT BY DESIGN

Different by design, we have not only separated the type and kind of our cattle from the breed, we also believe in developing them differently from the old ways of thinking. These age advantaged bulls have been developed with longevity in mind, slow-grown since weaning on purpose, specifically slotted for this sale since birth. These bulls have not been sorted through, sorted back, picked over, or sold before, like what you may see other places. This is their first and only trip to town because that’s how our process works. Rest assured the quality control is at its highest, and these bulls are fit and ready to go into any country and work for a living.

BRANGUS BREED AVERAGE EPDS

LONG YEARLING BULL OFFERING AVERAGES

GENEPLUS at Chimney Rock Cattle Company - Page 21

G+ VELOCITY 9L

G+ NEVER ENOUGH 25L4 2

G+ SUPPORT 30L52

LANDLINE 30L56

30L74

WIDE LOAD 59L18

G+ POWERLINE 63L2

G+ MASTERPIECE 92L4

G+ ORACLE J2 99L20

G+ CURRENCY 109L2

G+ IMPRESSION 111L

FIRST CLASS 331L

G+ EXPANSION 331L74

G+ LANDLINE 331L82

G+ FIRST CLASS 355L3

SUPPORT 392L29

G+ EXPANSION 416L21

SF BRICKHOUSE 909D9

SUHN’S EXPANSION 53J7

G+ TRIPLE CROWN 416L70

2051F

PROTOTYPE 541L15

R JET BLACK 5063

TRAIL BOSS 804L2

MS CSONKA 894W25

G+ POWERLINE 894L11

CUT 924X

894F30

G+ EXPANSION 919L18

G+ EXPANSION 919L19

G+ NEVER ENOUGH 1178L

CURRENCY 1502L4

EXPANSION 7561L

APRIL 8, 2025

100 embryos from some of the leading donors within the GENEPLUS program & rare semen from leading sires. ONLINE EMBRYO AUCTION

OCT. 31-NOV. 1, 2025

CHIMNEY ROCK CATTLE CO. CONCORD, AR

160 Brangus and Ultrablack Bulls 100 Registered Females 350 Commercial Females

BALANCED TRAIT CATTLE

The yearling bulls in this sale represent what we believe the future of the business desires. Balanced trait cattle that combine calving ease, growth, maternal excellence, and carcass merit that allow their daughters to be retained as replacements for years to come, their steer mates to grow and gain fast and efficiently and hang a carcass on the rail in the upper 2/3 choice or higher, gathering multiple premiums along the way. We have never and will never single-trait select. We believe your operation needs bulls that can hit all the marks and you will find those bulls in the following pages.

BULL

YEARLING BULLS

G+ DATA BANK 2M3

G+ DATA BANK 23M3

G+ DATA BANK 2M4

G+ EXPANSION 25M1

G+ MASTERPIECE 30M

G+ SPECTRUM 30M8

SUHN’S MISS FOUNDATION 30E43

G+ MASTERPIECE 30M10

SUHN’S TRAIL BOSS 30B3

MASTERPIECE 2051F A CROSS RITA A2051 TJM THREE D 302A

SUHN’S MISS THREE D 30E17 SCC MISS MYTTY 30Z5

G+ DATA BANK 38M3

G+ SIGNAL 40M

CROWN 40M28

G+ BIG TOWN 53M

G+ BLUEPRINT 53M1

G+ BLUEPRINT 53M2

G+ BLUEPRINT 53M3

G+ BLUEPRINT 53M5

SUHN’S MAJESTIK BEACON 30C

SUHN’S BLUEPRINT 2H

SUHN’S MISS AFFIRMED-30T 2A

SUHN’S FOUNDATION 331Z28

SUHN’S MISS FOUNDATION 53D2

B3R T053 LADY 0097 R214

G+ ALL BUSINESS 53M9 53

30D26

561H3

561B7

CURRENCY 25E8

CB MASTERPIECE 2051F

SUHN’S TRIPLE CROWN 416J39 SUHN’S

CROWN 75M25

WIDE LOAD 75M3

909D9

ALLIANCE 75M28

VOREL ABSTRACT 25E9

ALLIANCE 331J83

TRIPLE CROWN 75M31

G+ GRIDMAKER 75M34

G+ DATA BANK 75M36

G+ SPECTRUM 160M31

BWCC TANKS A LOT 192F42

MC GRIDMAKER 948H10

MC MS CHILL FACTOR 948D5

TJM RUDY 59C6

SF MISS RUDY 166J2

SF MISS MACK 166E2

TTT

SUHN’S SPECTRUM 53J2

SUHN’S MISS TRAIL BOSS 53G11 SCHMIDT’S COURAGE 166D5

MISS COURAGE 160K

160E3

G+ KINGPIN 166M26

SUHN’S TRAIL BOSS 30B3

SUHN’S KINGPIN 53H4

SUHN’S MISS FOUNDATION 53D2

TJM THREE D 302A SF MISS THREE D 166H2

MISS MACK 166E

G+ ALL BUSINESS 251M 67

SUHN’S

BUSINESS 251M1

G+ MAJESTIK BEACON 265M9

TRIPLE CROWN

G+ EMPOWER 415M14

TJM THREE D 302A MS WAT THREE D 415G2

415T3

G+ MASTERPIECE 416M

FUTURE FOCUS 21244D4 SUHN’S MS FUTUREFOCUS 416J34 SUHN’S MISS NEXT STEP 416Z8

G+ SPECTRUM 416M7 77

G+ SIGNAL 416M8 78

VF-OAKS ONLINE 918Y3

SUHN’S MISS NORTH STAR 30A

SUHN’S CHISHOLM 331W45

CB MS TANK 561T4

S A V RESOURCE 1441

SUHN’S MISS LTD 331X18

CRC GUARDIAN 9U8U5

SUHN’S MS NEXT STEP 416W26

OUTCROSS R NUMBER EXCELLENCE

This lot represents an ‘R’ number pedigree that presents outcross genetics to the Trail Boss, Masterpiece and Signal lineage that dominate much of the bull power used in this program today. 416M13 started life with an 89 lb. BW to ratio 108 and went on to record an AWW of 740 pounds to ratio115 and kept that contemporary dominance with an AYW of 1254 to ratio 114 alongside his 34.3 Adj SC and 5 STAR DISPOSITION. His EPDs for Growth, Carcass, Maternal and Fertility rank him at the top of the breed. Weaning and Yearling growth positioned him at the top of the breed with rankings in the top 1%. TI and FI rank him in the top 2% and TM in the top 4%. Furthermore, he has REA dominance in the top 10% while still sustaining HP, STAY and NC statistics at that same level. IMF is a big concern for many breeders, and he ranks in the top 15% for that as well as BB and the top 25% for SC and FT bringing his total to 13 traits in the top 25% or higher. As you study his lineage, he is sired by a son of the popular sire Suhn’s Business Line 30D26, in GACC All Business 561H3 who was selected through the 2021 Suhn Cattle Co

sale by ABS Global. His progeny has been readily accepted by both purebred and commercial breeders as they excel for growth, carcass, fertility indexes as well as terminal indexes. His female lineage stems through the 416 cow family that has excelled in excellence in the Suhn cowherd and has continued that dominance in the Chimney Rock program. His mother 416G27 is, if not the best, one of the best Epic daughters to graze the pastures at Chimney Rock and records ratios of BW/100, WW/105 and YW/107 on three recorded progeny thus far. His maternal granddam 416C3 is a donor female at CRC and records progeny ratios of BW/96 on 8, WW/103 on 8 and YW/105 on 6. A Guardian daughter who redefines maternal in every aspect of the word. We look forward to your evaluation of this prospect at sale time and are confident that you will agree that he possesses the potential to be a future asset for a new era in Brangus genetics. Selling terms are the buyer’s option. A)Selling 2/3 interest and full possession. CRC will retain 1/3 semen interest. OR B)Selling full interest and full possession, with CRC retaining the rights to 400 units of semen at the cost of production for in-herd use only.

G+ ALL BUSINESS 416M26

G+ DATA BANK 468M3

SUHN’S TTT

SUHN’S SPECTRUM 53J2

535M27

30E13

SUHN’S MISS TRAIL BOSS 53G11

MCKELLAR CONSENSUS 7229

SF MISS MACK 535E20 SF MISS LANDAU 535B67

G+ DATA BANK 468M2

G+ SPECTRUM 535M26

CONSENSUS 7229

535B67

G+ DATA BANK 535M28 90

G+ KINGPIN 535M30

TRAIL BOSS 30B3

KINGPIN 53H4

MISS FOUNDATION 53D2

CONSENSUS 7229

MISS MACK 535E20

SF MISS LANDAU 535B67

SUHN’S AUGUSTUS 416Y14

SUHN’S MISS PATTON 30X5

SUHN’S FOUNDATION 331Z28

B3R T053 LADY 0097 R214

CONNEALY CONSENSUS 7229

EXECUTA OF CONANGA 939 CRC LANDAU 263X2

MISS NEXT STEP 535Y13

G+ KINGPIN 535M34

SUHN’S TRAIL BOSS 30B3

SUHN’S KINGPIN 53H4

SUHN’S MISS FOUNDATION 53D2

MCKELLAR CONSENSUS 7229

SF MISS MACK 535E20

SF MISS LANDAU 535B67

SUHN’S AUGUSTUS 416Y14

SUHN’S MISS PATTON 30X5

SUHN’S FOUNDATION 331Z28

B3R T053 LADY 0097 R21

CONNEALY CONSENSUS 7229

EXECUTA OF CONANGA 939

CRC LANDAU 263X2

SF MISS NEXT STEP 535Y13

BALANCE, UNIFORMITY, AND COMPLETENESS

As we navigate the challenges of integrating and selecting genetics to incorporate into our breeding programs one needs to research and evaluate the ancestry that has gone into developing the individual prospects you are looking at. These two highlight prospects, G+ Kingpin 535M30 and G+ Kingpin 535M34 from Schmidt Farms standout in their pedigree dominance, genomic assessment and individual presentation. Their sire Suhn’s Kingpin 53H4, although maybe not a household word when it comes to usage within the breed, has left an indelible mark on the herds he has been used in. His sire Suhn’s Trail Boss 30B3 at 11 years of age is still a dominate R number sire for a superior combination of maternal, growth, carcass and fertility. Upon viewing these two lots you will immediately become aware of what breeders have seen in his progeny--calving ease genetics with an abundance of rib shape, base width, structural integrity, hip structure, and bone in a moderate framed easy fleshing package. Their maternal granddam, 53D2 a Foundation daughter, is currently owned by Mike WeathersGenesis Ranch is without doubt one of the most feminine, productive members of the 53 cow family whose origin is the Bradley 3 herd Memphis, TX. A program where reproduction in a tight breeding season under harsh environmental conditions redefine functionality and survivability. Their dam 535E20 needs little introduction to those familiar with the Schmidt program. The 535 cow family, established through the Brinks Brangus new genetics program, has left a perpetual mark on the breed and with Randy’s usage of Angus genetic in the production of Ultrablacks 535E20 has become a dynamic force at a level few other females ever achieve. Her EPD profile is one of the most complete you will find in the breed as she ranks in the top 10% or better on 12 traits plus the top 20% for Milk. She has proven herself as a premier producer most notably when her three sons by Data Bank highlighted the spring 2024 sale at Chimney Rock. These maternal sibs were exceptional not only in their uniqueness but also their similarity of type.

SF D’ARTAGNAN 535L5 was purchased by Cavender Ranches for $25,000, SF Full Throttle was purchased by Carl and Becky Goodnight and Dr, Dwaine Dickey for $24,000 and SF Data Bank

535L7 by Jackie Rogers for $23,000. Testimony to the difficulty breeders had in deciding which of these full brothers was their pick. With only two to pick from this spring will be the only thing that makes this decision less difficult. These two calving ease prospects rank in the top10% of the breed for WW, STAY, FI, and NC, the top 15% for YW, TM, REA, HP, and TI, the top 20% for IMF and BB and the top 3% for SC. Lot 91-535M30 presents himself with an awesome amount of rib shape volume base width and dimension. He blends that into a smooth eye appealing package with more than adequate bone, long level top line and awesome hip shape and moves out with a long smooth stride that exemplifies dominance. His full brother Lot 92-535M34 is stamped from the same mold. Deep, thick, in a moderate framed package, with a bit more ruggedness in his overall design and the substance of bone he stands on. Free moving and athletic as he moves away from you, and he impresses with the dimension through his rear quarter and the amount of meat and muscle he expresses. It will be exciting to watch these two individuals as they develop and mature and produce genetics for the future of the breed. Without question they can be defined by three simple words – BALANCE, UNIFORMITY, and COMPLETENESS – that have a huge meaning and are sure to resonate with a ground swell of importance as we navigate the future of the cattle industry.

Lot 91 - 535M30 - 4 STAR DISPOSITION - ADJ Yearling Scrotal 36.9

Selling terms are the buyer’s option. A)Selling 2/3 interest and full possession. SF will retain 1/3 semen interest. OR B)Selling full interest and full possession, with SF retaining the rights to 400 units of semen at the cost of production for in-herd use only.

Lot 92 - 535M34 - 5 STAR DISPOSITION - ADJ Yearling Scrotal 34.9

SUHN’S

G+ SPECTRUM 535M31

G+ TRIPLE CROWN 535M32

DATA BANK 535M35

G+ MASTERPIECE 535M37

SUHN’S TRAIL BOSS 30B3

CURRENCY 541M2

BARSTOW BANKROLL B73

VOREL CURRENCY 25E8

VOREL MS 30T 25Z EISENHOWER OF

G+ OPTIMUM 535M39

G+ SIGNAL 541M4

G+ MASTERPIECE 541M8

G+ VALOUR 607M3

TRIPLE CROWN 716M

G+ DATA BANK 894M7

894B38

SUHN’S TTT LM SIGNAL 30E13 GACC DATA BANK 102H3 GACC MS BUSINESS LINE 102F3

SUHN’S AUGUSTUS 416Y14

SUHN’S MISS AUGUSTUS 894B38 SCC MISS ALYDAR 894X5

G+ TRIPLE CROWN 894M8

G+ WIDE LOAD 894M9

G+ WIDE LOAD 894M16

BRICKHOUSE 909D9

SUHN’S

894W25

G+ SIGNAL 909M 113

MISS ABRAMS 909Y7

G+ TRIPLE CROWN 909M25

CB MASTERPIECE 2051F

SUHN’S TRIPLE CROWN 416J39

SUHN’S MISS LEUPOLD 416E48 CB ORACLE 468F15

G+ NEVER ENOUGH 894M15

G+ ALLIANCE 894M25

G+ SPECTRUM 919M5

G+ SPECTRUM 919M7

SUHN’S

G+ ALLIANCE 942M

G+ CURRENCY 1420M

G+ SIGNAL 1528M

MISS B. LINE 1528J10

MS GUARDIAN 1528B

G+ SPECTRUM 1528M6

30E13 SUHN’S SPECTRUM 53J2 SUHN’S MISS TRAIL BOSS 53G11

BROKEN BOW 002 SUHN’S MS BROKEN BOW 416E2

G+ SPECTRUM 1528M8

SUHN’S TTT LM SIGNAL 30E13

SUHN’S SPECTRUM 53J2 SUHN’S MISS TRAIL BOSS 53G11

GUARDIAN 9U8U5

MS GUARDIAN 1528B

ISABEL 1528

G+ SPECTRUM 1528M20 123

GUARDIAN 9U8U5

MS GUARDIAN 1528B

ISABEL 1528

G+ ORACLE 1671M

CB TRADITION 63A

CB ORACLE 468F15

CB MS LTD 468Y12

CB THREE D 468C8

CB MS THREE D-C8 1671F6 LILY’S ROWENA 1671

G+ THREE D 5016M

G+ MASTERPIECE 5016M2

G+ DAYTONA 7213M2

ORACLE 7521M25

ORACLE 7521M26

EMPOWER 9237M

EMPOWER 9237M1

COMMERCIAL FEMALES

The GENEPLUS partners, as well as our commercial customers that have consigned females to this offering, continually strive to offer the industry the highest quality and most genetically superior commercial females available. We utilize the majority of tools available to us such as AI’ing to the most genetically superior calving ease bulls, the utilization of genetics that have been parent verified, many of which have genomically enhanced EPD’s, plus data compilation and transfer to the IBBA from birth to weaning to more accurately identify the lineage of the genetics behind this offering. We do,

however, in no way quantify the progeny of these commercial genetics to be kept as intact males for use as sires in the industry. We are definitely proud of what we are offering, and without a doubt feel they are an asset to generate increased productivity for the programs purchasing them. It is our belief that for the beef industry to stay competitive with the other protein sources available that the male progeny from this genetic pool being offered do not meet the standards necessary to move our industry forward to use as breeding bulls and should be made steers as we intended.

HOW THEY WILL SELL

Heifers will be penned at the sale site in pens ranging in number from 10 to 25 head. We will video the cattle as a pen and will show that video as that pen of cattle is being sold. The cattle will not be run through the ring but as stated earlier most can be viewed at the sale site prior to the sale in their pen. We will produce a sale order for cattle selling and each pen will be split into several groups. As each pen comes up for sale we will sell the

GROUP 1

DERRICK AND JESSICA MILLER • CONCORD, AR

Quantity: 25

Class: Bred Heifers

Breed: Brangus & Super Baldy

Genetic Base: GENEPLUS Genetics

Origin: GENEPLUS Customers

Calving Dates & Sires: AI’d to GACC Data Bank 102H3 on 12/13/24 and cleaned up with calving ease G+ bulls, Expansion and Maternal Power. ECD 9/22/25 on AI and 10/1/25-12/19/25 on Natural Service.

Average Weight: 950

Body Condition Score: 6

Feed/Forage Type: Bermuda and Fescue grass, Silage ration, Purina Mineral tubs

Additional Comments: Fancy set of Fall Calving bred heifers safe to one of the great sires in the breed in Data Bank and cleaned up with the G+ calving ease bulls. Pelvic measured and ready to go, these females will be sorted into very uniform calving groups on sale day by preg and set up for years of profit in this tremendous market.

first group and the winning bidder will have, at the discretion of the sale personnel and auctioneer, the right to purchase the next group of cattle in that pen and each succeeding group of cattle in that pen until that pen is sold. If the purchaser does not take the option to buy the next group of cattle that group will be sold and, at our discretion, that buyer will be given an option until that pen is sold and we proceed onto the next pen of females.

GROUP 2

DERRICK AND JESSICA MILLER • CONCORD, AR

Quantity: 25

Class: Bred Heifers

Breed: F1 Braford

Genetic Base: F1 Tigers

Origin: Schooley Ranching Co

Calving Dates & Sires: AI’d to GACC Data Bank 102H3 on 12/13/24 and cleaned up with calving ease G+ bulls, Expansion and Maternal Power. ECD 9/22/25 on AI and 10/1/25-12/19/25 on Natural Service.

Average Weight: 950

Body Condition Score: 6

Feed/Forage Type: Bermuda and Fescue Grass, Silage ration, Purina Mineral tubs

Additional Comments: Fancy set of F1 hailing from a large reputation ranch as heifer calves, these females are AI’d to Data Bank and cleaned up with two name brand AI sires in Expansion and Maternal Power-tons of genetic potential. Pelvic measured and ready to go, the calves out of these females will be the front end kind. Good disposition and lots of quality.

TERMS & CONDITIONS

Bidding

Each animal will be sold to the highest bidder. The auctioneer will settle any disputes as to bids and his decision on such matters shall be final.

Terms

Each animal becomes the risk of the purchaser as soon as sold, but it shall be the obligation of the seller to see that animals are fed and cared for, until loaded for shipment or until the expiration of 48 hours after the sale, whichever occurs first. After 48 hours a maintenance fee of $3.50 per day will be assessed until pickup.

Cash Sales

All sales are for cash unless satisfactory credit arrangements have been made with the seller or GENEPLUS prior to the sale. Payment must be made within 30 days of the sale date. Parties not adhering to said settlement terms will be assessed a nominal interest charge by GENEPLUS.

Sight Unseen Purchases

Buyers may purchase cattle through GENEPLUS personnel at auction or private treaty without viewing the cattle. For sight unseen purchases, the buyer has the right of inspection at the time of delivery. If the animal is deemed unsatisfactory, it may be reloaded on the delivery truck at no obligation to the buyer. All transportation expenses will be the responsibility of GENEPLUS. If the purchaser is unable to view the animal upon delivery that purchaser would have one week to deem the animal as unsatisfactory. In this instance the buyer may, at their expense, return the animal to GENEPLUS for a refund of the purchase price. DVAuction purchases do not fall under this guarantee.

Certificate of Registry

A transferred certificate of registry will be furnished to the purchaser for each registered animal within 45 days of proper settlement.

Health

Interstate health papers suitable for interstate shipment will be furnished on all animals as required by federal and state regulations.

Announcements

Any changes from the information of any kind in this catalog will be provided in a sale day supplement sheet or announced from the auction block and such information shall take precedence over cataloged information.

Breeding Guarantee

1. The seller guarantees all animals to be breeders with the exception of:

a) Calves under 12 months of age at the time of sale;

b) animals shown by purchaser after sale in which the breeding

guaranteed (if any) shall be agreed upon between the seller and the buyer;

c) animals who suffer injury or disease following the sale; d) animals subjected to gross negligence by willful misconduct on the part of the purchaser.

2. The seller guarantees that all bulls are breeders for a period of 90 days following the initial turnout date with buyers’ herd as long as this occurs within 60 days of date of sale. Or in the case of a bull purchased in the fall and not used until spring or vice versa they will be guaranteed for the 90 days from that first date as long as bulls have been kept in good condition and not run with other older mature herd bulls. This only applies to bulls that are at least 12 months old at time of sale and have not been allowed to run with the herd until at least 14 months of age. Seller does not guarantee death loss or injury.

Any bull which settles cows by natural service and passes a fertility test made by competent veterinarians, mutually agreed upon by buyer and seller, during any six-month period of trial (provided for in paragraph 2 of the section of these sales terms and conditions entitled “Option and Privilege of Return and Adjustment”), shall be considered a breeder unless otherwise agreed by the buyer and the seller. The seller makes no guarantees with respect to the bull’s ability to freeze semen.

3. Cows with calves at their side are presumed to be breeders with no further fertility guarantee.

4. “Safe-in-calf” females are guaranteed by the seller to have been examined by a competent veterinarian or reproductive technician and determined to be safe-in-calf by examination or other proven method (e.g., ultrasound, pregnancy blood tests, and rectal palpation).

5. Exposed females are not guaranteed to be with calf.

6. “Open” females are guaranteed by the seller to be without calf.

7. Donor females:

a.) Unless otherwise agreed by the buyer and the seller, a female that has been used in an embryo transfer program is not guaranteed to be a breeder after the date of the sale.

b.) Unless otherwise agreed by the buyer and the seller, a female is not guaranteed to be a breeder after the date of the sale, when that female is to be used, or attempted to be used, in an embryo transfer program.

c.) Virgin, open heifers that are placed in IVF or conventional embryo transfer prior to being confirmed bred will void any seller’s guarantee of breeding or embryo production.

8. The seller makes the following guarantees with respect to all “pregnant recipients”: (i) that the female is pregnant, (ii) that the resulting calf is of the pedigree represented, and (iii) that the resulting calf is of the sex represented (if so represented).

TERMS & CONDITIONS

Semen

1. Unless otherwise agreed by the buyer and the seller, with respect to the sale of semen the seller makes no guarantees with respect to the performance or characteristics of such semen and the buyer is purchasing such semen “as is.”

Embryos

1. Embryos being offered for sale will be sold “as is” unless the seller provides additional guarantees.

Privileges of Return or Adjustment:

Options

1. With the exception of any applicable transportation expenses described herein, a seller shall never be liable to a buyer for an amount greater than the original selling price of any animal sold under these Sales Terms and Conditions.

2. Unless otherwise stated, all claims for adjustment or refund must be made in writing to GENEPLUS within 180 days following the sale of the animal in question.

3.If an animal is claimed to be a non-breeder, the animal may be returned to the seller if it is in good condition and complies with the health requirements of the seller’s state. At the option of the buyer, the seller may issue a credit to the buyer for use in a future purchase or provide an animal of equal value subject to the approval of buyer. If the buyer exercises either such option, the claim shall be deemed fully and satisfactorily resolved. The seller does have the option on any animal’s claimed to be a non-breeder that the buyer, at his expense, return the animal to the seller and the seller has 180 days from the date the animal is returned to the seller’s ranch to conduct a trial to demonstrate the returned animal is a breeder. If the animal is confirmed to be a breeder during the test trial this shall be deemed full satisfaction and settlement of the claim. Any expense incurred for transporting an animal claimed to be a non-breeder will be the responsibility of the buyer.

4. If a female sold as “safe in calf” proves not to be in calf, the seller must make a satisfactory adjustment on the purchase price to the buyer or, at the buyer’s option, either credit can be given for the purchase price of the female or a satisfactory animal agreed on by both parties to replace original female. Any claim for adjustment under this paragraph must be made in writing to GENEPLUS within 60 days of date of sale.

5.If a female represented as “safe in calf” to a certain bull at the time of sale proves to have been bred to a different bull, the seller must make a satisfactory adjustment on the purchase price to the buyer. Any claim for adjustment or refund under this paragraph must be made in writing to GENEPLUS on or before the first anniversary of the date of sale.

6. If a female sold as “open” proves to be with calf, the buyer may return the animal to the farm of the seller prior to calving for a credit of the full purchase price or for another animal of equal value, whichever is acceptable to the buyer. The Seller is responsible for all transportation expenses.

7. If an animal (including the offspring of a pregnant recipient) is sold and through parentage verification is proven to have incorrect parentage, as represented by the animal’s certificate of registration and for which correct parentage can be determined, the seller is obligated to make satisfactory adjustment on the purchase price only to the buyer or, at the buyer’s option, credit the purchase price upon the return of the animal to the farm of the seller. Any claim for adjustment or credit under this paragraph must be made in writing to GENEPLUS on or before the first anniversary of the date of the sale. Those animals upon which parentage verification has been recorded with the IBBA will be so noted in the sale catalog or in a supplement sheet. At time of purchase it becomes the buyer’s responsibility to adhere to the rules of the IBBA regarding parentage verification for animals used for semen and embryo production.

8. If the resulting calf of a pregnancy is not of the sex represented at the time of the sale, the seller is obligated to make a satisfactory adjustment on the purchase price to the buyer or, at the buyer’s option, credit the purchase price upon the return of the animal to the farm of the seller. Any claim for adjustment or credit under this paragraph must be made in writing to GENEPLUS on or before the first anniversary date of the sale.

9. Unless stated otherwise, all transportation expenses incurred will be the responsibility of the buyer, except that the seller will be responsible for transportation costs in excess of the distance between the buyer’s farm and the location where the sale took place.

RIGHTS AND OBLIGATIONS

The above terms and conditions of sale shall constitute a contract between the buyer and seller of each animal and shall be equally binding upon both. Other than the guarantees and warranties stated above, no other warranties or guarantees are expressed or implied. Each sale or resale of an animal constitutes a separate transaction.

Neither GENEPLUS, the ranch the sale is being held on, nor any other sale consultant or persons connected with the management of this GENEPLUS sale, assumes any liability, legal or otherwise.

ERRORS & OMISSIONS

GENEPLUS, as the selling agent, believes all printed information to be correct as provided by the IBBA and respective breeders on 2/1/2025 but does not asssume liablity as such. EPD’s are subject to change per monthly Genetic Evaluations and updated EPD’s will be provided on sale day at request. Any and all updated information, pedigrees, EPD’s etc provided on sale day and take precedence over printed materials.

REFERENCE SIRES

SUHN’S TRIPLE CROWN 416J39

BW: -2.9 WW: 50 YW: 78

Milk: 9 TM: 35 SC: 1.59

REA: 0.83 IMF: 0.42 Fat: 0.031

GACC ALL BUSINESS 561H3

CB MASTERPIECE 2051F

BW: -2.1 WW: 41 YW: 66

Milk: 5 TM: 26 SC: 2.2

REA: 0.79 IMF: 0.6 Fat: 0.036

VOREL CURRENCY 25E8

BW: -2.7 WW: 44 YW: 83

Milk: 5 TM: 27 SC: 0.63

REA: 0.56 IMF: 0.29 Fat: 0.007

GACC DATA BANK 102H3

BW: -1.3 WW: 46 YW: 78 Milk: 8 TM: 31 SC: 1.9 REA: 0.43 IMF: -0.06 Fat: 0.027

SUHN’S TTT LM SIGNAL 30E13

SUHN’S KINGPIN 53H4 BW: -1.7 WW: 31 YW: 48

GACC LAND LINE 102F1

-0.7 WW: 31 YW: 69

5 TM: 20 SC: 1.25

0.62 IMF: 0.28 Fat: 0.028

SUHN’S SPECTRUM 53J2 BW:

SUHN’S BLUEPRINT 2H

BW: 1.6 WW: 51 YW: 81 Milk: 2 TM: 27

SUHN’S EXPANSION 53J7

GACC POWERLINE 102J5

I house in-house donors for conventional flushing and OPU/IVF aspirations with TransOva. I have been doing embryo transfer on farms/ranches with all breeds in the South, Southeast, and Midwest for over 35 years.

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