Issuu on Google+

Marketing Strategy

and

Performance


Local.National.International

If your property is currently listed with another broker, please disregard this offer. It is not our intent to solicit the offerings of another broker.


As the leading Vero Beach Real Estate company, Dale Sorensen Real Estate has the resources to implement a local, regional, national and international marketing plan. Through our local marketing dominance, national and international networks and affiliates, we showcase your property to some of the most qualified buyers in the world. We look forward to the opportunity to market and sell your property at the highest possible price.


L O CA L M A R K E T I N G O U T R E AC H

5065 North A1A PH: 772-234-3801

Broadsheet

3 2 0 6 C a r dinal Drive PH: 772-231-4712

Dale Sorensen Real Estate is the only company that develops and markets a full color, four page broadsheet on top of 16,000 editions of the Sunday local newspaper. In addition to local distribution, we periodically top other leading newspapers in various high net worth regions. Distribution also includes insertion in single copy (hotels, convenience stores, local restaurants, shops and boutiques) on the barrier island.

E x c l u s i v e ly M a r k e t i n g Ve r o B e a c h S i n c e 1978

Indian River Shores

O r c h i d I s l a n d G o l f & B e ac h C lu b

Private 8,000 sq. ft. oceanfront estate on 1.81+/- acres with separate guest quarters Offered at $6,500,000

Lovely home on large, private lot with beautiful details and finishes Offered at $1,695,000

Matilde Sorensen 772.532.0010

Kieran Hickey 772.696.1276 · Joan Cook 772.559.5846

Ocean Colony

C a r lt o n

A 4BR/4BA private paradise! Luxurious, contemporary West Indies style estate Offered at $1,450,000

Stunning 2 Story oceanside villa with ocean views, elevator, private pool & spa Offered at $1,350,000

Sally Woods 772.231.5056

Karen Lloyd 772.633.7971

w w w. S o r e n s e n R e a l E s tat e . c o m / A d Price Changes • Featured Properties • New Listings • Open Houses • Updated Daily

Orchid Island

M o o r i n g s / Th e A n c h o r

O c e a n Oa k s We s t

Deep water riverfront estate 4BR/6BA with 60’ dock & lift Bob DeWaters 772.633.0185 Elizabeth Sorensen 772.713.5512

$2.6 Million MLS# 56450

Direct oceanfront condominium with $2.1 Million 3BR/3.5BA+den & panoramic ocean views MLS# 77886 Steven K. Zeuner 772.766.6615 Mary Pat Slater 772.532.1805

Vero Beach 32963

N PR E W IC E

Gorgeous new 4BR home on large private $3.295 Million lot surrounded by conservation area MLS# Barbara McCarthy 772.473.6353 Joan Cook 772.559.5846

M o o r i n g s / Th e A n c h o r

Oceanside Sleek oceanfront home on over 3/4 acre $1.975 Million with approx. 103 ft. of oceanfrontage. MLS# 68124 Originally $3,200,000 Matilde Sorensen 772.532.0010

Stunning 4BR/3.5BA waterfront $1.8 Million with private patio & pool and 45’ deep water MLS# 80575 dock with boat lift Lori Davis 772.538.1828

Vi l l ag e S p i r e s

Elegant 4BR/4.5BA home with $1.7 Million private pool, outdoor dining veranda MLS# 79225 and summer kitchen Elizabeth Sorensen 772.713.5512

O c e a n Oa k s E a s t

R i v e r C lu b

10th floor renovated double unit with $1.25 Million breathtaking ocean and river views. Walk to MLS# 78699 shops, restaurants & parks Matilde Sorensen 772.532.0010

Spectacular new lakefront courtyard residence. Grand, elegant and superbly appointed. 3BR/3.5BA Sally Woods 772.231.5056

3 2 0 6 C a r d i n a l D r i ve PH: 772-231-4712

Dale Sorensen Real Estate maintains the largest marketing presence in this leading barr i e r i s l a n d newspaper with a distribution of over 11,000 and a readership of more than 27,000.

Pa l m I s l a n d P l a n tat i o n

$1.095 Million MLS# 81088

East of A1A! Sophisticated great room $995,000 design with high-end finishes & custom MLS# 81084 millwork. 4BR4BA Sally Woods 772.231-5056

5065 North A1A PH: 772-234-3801

Direct Mail

We maintain a database of over 10,000 high net worth individuals encompassing local, regional and national residences. We regularly direct mail custom designed marketing pieces showcasing our exclusive listings. E x c E p t i o n a l p r o f E s s i o n a l s ... a c h i E v i n g E x c E p t i o n a l r E s u lt s

thE MEssagE

E x c l u s i v E ly M a r k E t i n g v E r o B E ac h s i n c E 1 9 7 8

sally s andErson • Bill Baysura • salliE BrookE • glEn Brovont • hopE Brovont • BEv camBron • susiE catlin • conniE cEdErholm • Joan cook • lori davis • dick davis WaltEr davis • BEvErly dEshay • roBErt s dEWatErs, Jr • Eraina EngEl • Justin fairEs • BEv ford • WEndy franco • don frEdErick • sara galyEan • BoB gillard • susan hall nancy hardy • “tripp” hErnandEz • kiEran hickEy • rod holland • christinE hughEs • ron hughEs • darroW Jackson • pEtEr Jackson • kathlEEn Johnston • ElizaBEth king karEn knight • JoE kovalEski • patricia larnEr • karEn lloyd • daniEl lucE • dorothy lucEy • sally luriE • dEBorah lyon • JEnn matEsic • pat mays • BarBara mccarthy • mara mcauliffE • doug milBury • gEorgE nagy • hElEn naglE • miE poWEll • BEth rahalEy • harold scott • lois sfErra • mary pat slatEr • ElizaBEth smith • darrol solin • dEE solin • ElizaBEth sorEnsEn • dalE sorEnsEn, Jr • linda s stEvEns • BarBara stEWart • pEtEr suthErland • tErry thompson • JanE vallEy tomsic • carmEn vara • angEla Waldrop • patricE s Watrous • John Woods • sally Woods • mary ann zarB • stEvEn zEunEr • Jonathan zissEl

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#1 in Dollar voluME WhEn rEprEsEnting BuyErs on BarriEr islanD.

#1 in Dollar voluME WhEn rEprEsEnting BuyErs in inDian rivEr county.

#1 in listing of rEsiDEntial propErtiEs thE BarriEr islanD.

# 1 i n t r a n s a c t i o n s i n v o lv i n g p r o p E r t i E s o v E r $ 1 M i l l i o n in all of inDian rivEr county.

#1 in salEs in listing of propErtiEs ovEr $1Million all of inDian rivEr county.

Matilde Sorensen - Broker Owner • J. Dale Sorensen - Broker Owner

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C a rd i n a l O f f i c e 7 7 2 - 2 3 1 - 4 7 1 2 • N o r t h O f f i c e 7 7 2 - 2 3 4 - 3 8 0 1

5065 North A1A • Vero Beach, FL 32963

WWW.

s o r E n s E n r E a l E s tat E . c o m

s o r E n s E n r E a l E s tat E . c o M

Based on data supplied by the Realtors® Association of Indian River County (MLS) for the property types and dates indicated.

MLS data is considered an unbiased, credible and factual source.

guaranteed.

thousands

BarriEr islanD.

inDian rivEr county.

#1

C a rd i n a l O f f i c e 7 7 2 - 2 3 1 - 4 7 1 2 • N o r t h O f f i c e 7 7 2 - 2 3 4 - 3 8 0 1 3206 Cardinal Drive • Vero Beach, FL 32963

on thE

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D S R E d o e s n o t g u a ra n t e e a n d i s n o t re s p o n s i b l e f o r i t s a c c u ra cy.

may not reflect all real estate activities in the market. MLS.

Information deemed reliable but not Data maintained by the Association

Report reflects activity by all brokers participating in the

If your property is currently listed with another broker, please do not consider this a solicitation.

E x c l u s i v E ly M a r k E t i n g v E r o B E ac h s i n c E 1978


L O CA L M A R K E T I N G O U T R E AC H SorensenRealEstate.com SorensenRealEstate.com is the leader in the Vero Beach real estate on-line presence. We showcase our listings to more than 150,000 unique visitors year to date. With full-time IT staff working in-house, we are able to feature properties daily or weekly on our home page quickly and efficiently.

VeroBeachVirtualTours.com A custom oriented slide show, virtual tour and /or video will be featured on our independent website which is professionally programmed to showcase exclusively Dale Sorensen Real Estate properties.

VeroBeachNewHomes.com VeroBeachNewHomes.com is our exclusive custom designed website created for development properties, buyer lead generation and showcasing our listings.

Additional local websites Dale Sorensen Real Estate maintains a strong presence on the largest network websites in the area, driving traffic to SorensenRealEstate.com and our featured listings. We maintain exclusive leaderboard advertising on Verobeach32963.com and VeroNews.com, in addition to extensive marketing on TCPalm.com.

E - NEWSLETTER

Dale Sorensen Real Estate E-Newsletter This newsletter is professionally designed and distributed via email to several thousand local, regional and national subscribers. Our Enewsletter contains hyperlinks back to our home page, as well as new listings and open houses.

SorensenRealEstate.com/ad This is a separate section of our website designed to showcase new listings and featured properties.


N AT I O N A L M A R K E T I N G Through

o u r pa r t n e r a f f i l i a t i o n s ,

D a l e S o r e n s e n R e a l E s tat e

f e a t u r e s o u r p r o p e r t i e s i n t h e m o s t w i d e ly r e a d p e r i o d i c a ls a n d t h e h i g h ly v i s i t e d w e b s i t e s i n t h e c o u n t r y .

O u r c o m p a ny ’s a f f i l i a t i o n w i t h t h i s p r e s t i g i o u s n e t w o r k r e p r e s e n t s the best ‘pedigree’ in real estate, providing you with the credibility and connections to market and sell your property for the highest and best price. Size, scope, leadership • L e a d i n g R e a l E s t a t e C o m p a n i e s o f t h e Wo r l d ® s e l l s o v e r 1 million homes annually valued at nearly $300 billion – more t h a n a ny o t h e r r e a l e s t a t e n e t w o r k . • Our network encompasses 150,000 sales associates worldwide and 5,000 offices with over 600 of only the best independent companies that must meet high standards to qualify for m e m b e r s h i p i n t h i s e l i t e g r o u p.

• This network dominates the list of the top 500 real estate companies in the United States, with 30% of the total sales g e n e r a t e d b y t h e 5 0 0 h i g h e s t - p r o d u c i n g r e s i d e n t i a l c o m p a n i e s i n t h e c o u n t r y. • L e a d i n g R e a l E s t a t e C o m p a n i e s o f t h e Wo r l d ® h a s m o r e n u m b e r o n e f i r m s i n t e r m s o f s a l e s o r v o l u m e i n m o r e o f t h e t o p 8 8 m a r k e t s t h a n a ny o t h e r n a t i o n a l r e a l e s t a t e o r g a n i z a t i o n .

F i n d Y o u r P r o p e rt y O n O v e r 6 0 0 O f T h e B e s t I n d e p e n d e n t R e a l E s tat e C o m pa n i e s W e b s i t e s • Dale Sorensen Real Estate and Leading Real Estate Companies of t h e Wo r l d ® e n a b l e s c o n s u m e r s t o s e a r c h l i s t i n g s o n l i n e f r o m a ny a f f i l i a t e ’s w e b s i t e t h r o u g h R E L O ® H o m e S e a r c h . • W h e n w e s u b m i t y o u r l i s t i n g s t o R E L O ® H o m e S e a r c h , t h e y a r e a l s o s y n d i c a t e d t o H G T V ’s w e b s i t e , F r o n t D o o r. c o m • When a listing is posted on our site, it can also be accessed on our L e a d i n g R e a l E s t a t e C o m p a n i e s o f t h e Wo r l d ® p a r t n e r s ’ w e b s i t e s across the country and the world, greatly expanding its exposure to potential buyers.


N AT I O N A L M A R K E T I N G Who’s Who In Luxury Real Estate (LuxuryRealEstate.com) is a global network of over 1,500 luxury real estate brokerages and provides a reference for luxury real estate agents worldwide in a hardbound, annually published directory. Each member is carefully selected by John Brian Losh based on the company’s established reputation for performance, experience with high-end properties, and quality service. W h o ’s W h o i n L u x u ry R e a l E s t a t e o f f e r s i t s m e m b e r s f o u r networking conferences each year, discounts in national publications and newspapers such as the Wall Street Journal, Unique Homes, the duPont Registry, Financial Times, web design and development, and LuxuryRealEstate.com Magazine published three times a year.

As the premiere luxury homes search site, LuxuryRealEstate.com is known for providing fine international estates and property listings. Recognized worldwide by industry leaders and media alike, the Who’s Who In Luxury Real Estate brand continues to set the standard for extraordinary estates by offering a network of more than 1500 brokerages with over 55,000 for-sale multimillion-dollar mansions and properties from around the world. Our extensive list of luxury homes for sale enables you to search and browse unique properties from across the globe. The award-winning website www.LuxuryRealEstate.com currently provides access to over 62,000 for-sale properties, multimillion dollar homes and luxury homes from around the world. The property listings have up to twenty-four photos, four virtual tours, floor-plans and maps, and a detailed property description, with an average price of $2,350,000. LRE™ members have exclusive access to post their luxury homes in our global listings, as well as the benefit of extensive advertising, property brochures, and real estate Web design. Prestigious properties are what LuxuryRealEstate.com is known for providing, and we are committed to offering the number one network for listing luxury homes for sale.


N AT I O N A L M A R K E T I N G R E A LT O R . c o m As the official site of the National Association of Realtors www.REALTOR.com has real estate listings for millions of homes for sale in regions across the United States and Canada. In the U.S. they offer homes spanning all 50 states and thousands of cities and towns representing over 800 MLSs. Users simply enter a city and state in the search bar to gain access to REALTOR.com’s expansive database of real estate listings, homes for sale, and other real estate property currently on the market, as well as apartment listings and homes for rent. When you list your property with Dale Sorensen Real Estate, we automatically upload it to REALTOR.com. And we showcase listing enhancements for our listings, allowing us to add 25 photos, virtual tour, expanded description, headlines, and more to make your home stand apart from the rest and get your property the attention it deserves.

Tr u l i a . c o m Dale Sorensen Real Estate utilizes www.Trulia.com, a comprehensive on-line real estate site, to connect with serious home buyers. More than 8 million unique visitors per month go to Trulia.com to find homes for sale and rent, mortgage information and real estate data trends, and to connect with industry professionals. In addition to displaying complete listing data with large property photos and a deep integration with Google Maps, Trulia provides local information including nearby businesses and schools, and user-generated area ratings and reviews. Trulia displays than 4 million real estate listings and millions of rental listings nationwide. More than 500,000 registered real estate professionals contribute to the Trulia community. By posting your property on Trulia.com we maximize your exposure to the world of buyers.


Proud Partner of The Wall Street Journal Dale Sorensen Real Estate showcases all of our listings on the WSJ online to expose your property.

For Sorensen Real Estate, a partnership with The Wall Street Journal Real Estate means access to one of the most coveted audiences in the marketplace. The Wall Street Journal yields over 34 million users each month, including influential business and financial decision makers, top opinion leaders and the affluent set. The Wall Street Journal Digital Network reaches over 38 million unique visitors per month and over 527 million monthly page views. In a recent research study, nearly all (96%) of WSJ subscribers read real estate editorial featured in WSJ Real Estate and nine in ten (87%) look at its featured property listings. Most agree that the appearance of property listings in WSJ Real Estate makes them more influential (79%), credible (78%), appealing (78%) and noticeable (75%) than if they had appeared in local market publications. Source: Subscriber Advertising Measurement Study, (Oct/Nov 2008), Beta Research, Corp.

WSJ.com Reaching 19.5 million monthly visitors • Nearly 200 million monthly page views WSJ Real Estate Nearly 1.4 million monthly visitors • 3.5 million monthly page views 82% Male • 18% Female 78% own their primary residence • 54% own two or more properties

2009 RESIDENTIAL REAL ESTATE STUDY FINDINGS:

• • • • • • • •

Average household net worth: $2,276,000 93% own their primary residence, average market value: $783,000 24% own one or more weekend/vacation homes, average market value: $707,000 35% plan to purchase/rent residential real estate in the next five years Nearly nine in 10 subscribers (89%) have used realtors to purchase/sell a home Nearly all (96%) subscribers read real estate related editorial in The Journal Nine in 10 (87%) refer to property listings in The Journal More than two-thirds (68%) of WSJ.com visitors have visited or plan to visit WSJ.com/ realestate • The vast majority of respondents agree that advertising real estate in The Journal instead of a local market newspaper makes it more Influential (79% agree), Credible (78%), Appealing (78%) and Noticeable (75%)


U N PA R A L L E L E D N AT I O N A L E X P O S U R E Dale Sorensen Real Estate connects home buyers at the most trusted source for local real estate - your newspaper’s online real estate section. We have combined the strength and resources of our site with our Network of over 130 newspaper real estate sites across America, including the ChicagoTribune.com, Azcentral.com and MiamiHerald.com. In today’s world where over 88 percent of the buyers search online it is not enough to just be on the Press Journal website. When your property is placed on our website it will be showcased on the following leading newspaper websites nationally. State

Media Outlet

State

AK

Anchorage Daily News

FL

Sun-Sentinel

AL

Montgomery Advertiser

FL

The News-Press

AL

Times Daily

FL

Florida Today

AL

Decatur Daily

FL

Orlando Sentinel

AL

Moulton Advertiser

FL

Pensacola News Journal

AR

The Baxter Bulletin

FL

The Miami Herald

AZ

The Arizona Republic

FL

Tallahassee Democrat

CA

The Fresno Bee

GA

Ledger-Enquirer

CA

Los Angeles Times

GA

The Telegraph

CA

Monterey County Herald

Guam

Pacific Daily News

CA

Oakland Tribune

HI

The Honolulu Advertiser

CA

San Mateo County Times

IA

The Des Moines Register

CA

The Argus

IA

Iowa City Press-Citizen

CA

Tri-Valley Herald

ID

Idaho Statesman

CA

The Daily Review

IL

Belleville News-Democrat

CA

The Desert Sun

IL

Chicago Tribune

CA

The Sacramento Bee

IN

The Indianapolis Star

CA

The Californian

IN

Journal and Courier

CA

The Merced Sun-Star

IN

The Star Press

CA

The Mercury News

IN

Palladium-Item

CA

The Tribune

KS

The Wichita Eagle

CA

Visalia Times / Tulare Register

KY

Lexington Herald-Leader

CA

Modesto Bee

KY

The Courier-Journal

CA

Contra Costa Times

CO

Fort Collins Coloradoan

CT

The Hartford Courant

DE

The News Journal

FL

Bradenton Herald

LA LA LA LA LA

The Town Talk The Daily Advertiser The Daily World The News Star The Times

Media Outlet


U N PA R A L L E L E D N AT I O N A L E X P O S U R E When your property is placed on our website it will be showcased on the following (List continued from previous page) leading newspaper websites nationally. State

MD MD MI MI MI MI MI MI MN MO MO MS MS MS MT NC NC NC NJ NJ NJ NJ NM NV NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH

Media Outlet

State

Baltimore Sun The Daily Times Battle Creek Enquirer Detroit Free Press Lansing State Journal Livingston Daily Press & Argus Observer Newspapers The Times Herald St. Cloud Times The Kansas City Star Springfield News-Leader The Sun Herald Hattiesburg American The Clarion-Ledger Great Falls Tribune Citizen-Times The Charlotte Observer The News & Observer Courier News Courier-Post Daily Record Asbury Park PressSun-News Las Cruces Sun-News Reno Gazette-Journal Press & Sun-Bulletin Star-Gazette Ithaca Journal Newsday Poughkeepsie Journal Rochester Chronicle The Journal News The Cincinnati Enquirer The News-Messenger News-Journal The Marion Star News Herald Telegraph-Forum Chillicothe Gazette Coshocton Tribune

OH OH OH OR PA PA SC SC SC SC SC SC SD TN TN TN TN TX TX UT VA VA VT WA WA WA WA WI WI WI WI WI WI WI WI WI WI WV OpenHouses.com

Media Outlet Eagle Gazette The Advocate Times Recorder Statesman Journal The Morning Call Centre Daily Times The Beaufort Gazette The State The Greenville News The Island Packet The Sun News The Herald Argus Leader The Leaf-Chronicle The Jackson Sun The Daily News Journal The Tennessean El Paso Times Star-Telegram The Spectrum The Daily Press The Daily News Leader Burlington Free Press Bellingham Herald The News Tribune The Olympian Tri-City Herald The Post-Crescent The Reporter Green Bay Press-Gazette Herald Times Reporter Marshfield News-Herald Oshkosh Northwestern The Sheboygan Press Stevens Point Journal Wausau Daily Herald Daily Tribune The Herald-Dispatch


U N R I VA L E D I N T E R N AT I O N A L P R E S E N C E

M AY FA I R I N T E R NAT I O NA L R E A LT Y Mayfair International Realty is a network of luxury real estate professionals working from both sides of the Atlantic; with membership strictly by invitation only. Each member organization—including 100 brokerages in 350 offices spread throughout the buyer-rich U.K.—is the leading expert in its own local market area and gladly refers buyers to our particular spot on the globe. At the core of Mayfair’s worldwide influence is its headquarters in Central London, which is also the real estate“bridge”to buyers in Europe, Russia and the Middle East; and stands head and shoulder with New York as the world’s twin capitals of culture, commerce and finance.

Mayfair International’s London office is located in the heart of Mayfair, a few short steps from Grosvenor Square, the site of the United States Embassy. Mayfair is the most exclusive address in the United Kingdom, equivalent to Fifth Avenue in Manhattan, Worth Avenue in Palm Beach, or Rodeo Drive in Beverly Hills. Our broker-members represent the elite of Britain’s country agencies. These agencies are well established in their areas; in fact, one agency dates back to 1750, predating The Declaration of Independence by more than a quarter century.

EXCLUSIVE WEB EXPOSURE Through Mayfair International Realty, Dale Sorensen Real Estate has exclusive exposure on several key UK websites. www.mayfairinternationalrealty.com features all of our partners’ properties. This select website is available to only our exclusive affiliates, and currently features around 9,000 listings, equating to over $12 billion of available real estate. Last month this site received over 350,000 hits, from over 50 different countries. Listings are also uploaded to the property search site of the London Telegraph newspaper, the UK’s highest circulation quality daily newspaper whose website attracts 17 million users and 123.8 million page views per month. Sorensen listings are also displayed on the Country Life magazine website, www.countrylife.co.uk. Over the past one hundred years Country Life has been regarded as the pre-eminent UK publication, advertising the finest and most exclusive homes, estates, and town homes in the UK and Europe.


VA S T I N T E R N AT I O N A L PA R T N E R S H I P S Dale Sorensen Real Estate maintains membership in several international networks with more than 500 offices and 2500+ international agents representing the finest residential luxury estates and property brokerages in the world. Each of our international partners has been recognized as a leader in the marketing of distinctive and luxury properties, committed to high performance, professionalism and quality service. Below is a partial list of our global partners.

®

Reynolds Propiedades & Relocation/Argentina • Harcourts International LTD/Australia Stiller & Hohla Immobilientreuhander GmbH/Austria • Bahamas Realty Limited/Bahamas Immobiliere Le Lion/Belgium • Harvey Kalles Real Estate/Canada • Macdonald Realty Ltd./Canada Royal LePage/Canada • The Whistler Real Estate Co./Canada • International Realty Group Ltd./Cayman Islands Buyer´s Agents of Costa Rica/Costa Rica • Estate Group by Christian Froslev /Denmark • Carter Jonas/England Harcourts International LTD/Fiji • Ktimatoemporiki Crete/Greece • Today´s Realty/Guam Asia Pacific Properties Ltd./Hong Kong • Harcourts Indonesia/Indonesia • Knight Frank Ganly Walters/Ireland Anglo-Saxon, Jerusalem/Israel • Bludom SRL/Italy • Cofim-Immobiliare VR/Italy • Giorgio Vigano Real Estate/Italy Immobilsarda SRL/Italy • La Commerciale SRL/Italy • Paolo del Chicca Immobiliare/Italy Valerie Levy & Associates Ltd./Jamaica • Franco Asociados/Mexico • P.V. Realty, S.A. de C.V./Mexico Quality Inmobiliaria Habitat/Mexico • Rubio Robison Bienes Raices/Mexico • Graal Makelaardij/Netherlands Harcourts International LTD-New Zealand/New Zealand • BusinessPanama Real Estate Corp./Panama International Realty Group/Portugal • Reality Realty/Puerto Rico • Tierra Del Sol, Inc./Puerto Rico Ray International Real Estate Group/Singapore • Harcourts International LTD/South Africa Jawitz Properties Ltd./South Africa • Diana Morales Properties/Spain • European Prime Estates S.L./Spain Fincas Exclusivas S.L./Spain • Inmobiliaria Rimontgo/Spain • Meridiana Real Estate/Spain CGI Immobilier/Switzerland • Ginesta Immobilien/Switzerland • Markstein AG/Switzerland WETAG Consulting/Switzerland • Grace Bay Realty Ltd./Turks & Caicos Elite International Investments/United Arab Em • John Foster Real Estate/Virgin Islands


G L O BA L O N L I N E D I S T R I B U T I O N When your property is listed on SorensenRealEstate.com it will be uploaded and distributed throughout our extensive network of highly visited real estate websites.

S O R E N S E N R E A L E S TAT E . C O M PROMINENT DISTRIBUTION


GLOBAL ONLINE DISTRIBUTION When your property is listed on SorensenRealEstate.com it will be uploaded and distributed throughout our extensive network of highly visited real estate websites.

S O R E N S E N R E A L E S TAT E . C O M ADDITIONAL PROMINENT DISTRIBUTION


Performance

a n d

Tracking


T he U nequivocal L eader

in

V ero B each R eal E state

$181 MILLION

2010 INDIAN RIVER COUNTY SALES As Reported By The MLS Jan. 1st, 2010 through Dec. 31st, 2010

Data for this graph obtained from the Realtors Association of Indian River County, for the period of January 1, 2010 thru December 31st, 2010, for all property types in Indian River County. Information deemed reliable but not guaranteed. Data maintained by the Association may not reflect all real estate activity in the market. Graph reflects activity by top 5 brokers participating in the MLS

#1 I n T otal S ales

for

I ndian R iver C ounty

• DSRE Sales Associates sold over $181 million in Real Estate in 2010, well over two times our closest competitor.

• DSRE had more buyer sales volume than any other real estate company. • DSRE Sales Associates list nearly 1 out of every 6 properties in Indian River County.


T he C lear L eader

in

B arrier I sland S ales

$129 MILLION

2010 BARRIER ISLAND SALES As Reported By The MLS Jan. 1st, 2010 through Dec. 31st, 2010

Data for this graph obtained from the Realtors Association of Indian River County, for the period of January 1, 2010 thru December 31st, 2010, for all property types in Indian River County. Information deemed reliable but not guaranteed. Data maintained by the Association may not reflect all real estate activity in the market. Graph reflects activity by top 5 brokers participating in the MLS

D id Y ou K now ? • DSRE Sales Associates sold nearly $130 million in Real Estate in 2010 on the Barrier Island alone, more than two times our closest competitor.

• DSRE Sales Associates brought the buyer to the closing table nearly twice as often as our closest competitor. • DSRE Sales Associates represented more Buyers over $1 Million than any other company, again nearly twice as many buyers than our closest competitor.

• DSRE Sales Associates listed and sold more properties in excess of $1 Million than any other real estate company. • DSRE Sales Associates list nearly 1 out of every 3 properties on the Barrier Island.


WE HAVE THE BUYER S $87 MILLION

#1 IN BUYER SALES VOLUME As Reported by the MLS 2010 Indian River County Buyer Sales

*Based on data supplied by the Realtors® Association of Indian River County for sales of Indian River County properties during the period 1/1/10 - 12/31/10.

T he B est A gents + T he B est M arketing D ale S orensen R eal E state ’ s B uyer S ales V olume I s W ell O ver T wo T imes O ur C loset C ompetitor


Dale Sorensen Real Estate Agents Represent More Buyers O v e r $ 1 M i ll i o n T h a n A ll O t h e r C o mp a n i e s

20

#1 IN BUYERS OVER $1 MILLION As Reported by the MLS 2010

Total # of Buyers

15

10

5

Treasure Coast Sotheby’s Intl. Realty

*Based on data supplied by the Realtors® Association of Indian River County for sales of Indian River County properties over $1 Million during the period 1/1/10 - 12/31/10.

• DSRE Sales Associates sold over $181 million in Real Estate in 2010, well over two times our closest competitor.

• DSRE represented more Buyers on the barrier island than any other real estate company. • DSRE Sales Associates represented more Buyers over $1 Million than any other company, again nearly twice as many buyers than our closest competitor.

• DSRE Sales Associates listed and sold more properties in excess of $1 Million than any other real estate company.


Dale Sorensen Real Estate Agents Are Part of More T r a n s a c t i o n s O v e r $ 1 M i ll i o n T h a n A ll O t h e r C o mp a n i e s

37 TRANSACTIONS

#1 IN TRANSACTIONS OVER $1 MILLION

Total Transaction Sides

2010 Listed or Sold in Excess of $1 Million

*Based on data supplied by the Realtors® Association of Indian River County for sales of Indian River County properties over $1 Million during the period 1/1/10 - 12/31/10.

• DSRE Sales Associates sold over $181 million in Real Estate in 2010, well over two times our closest competitor.

• DSRE represented more Buyers on the barrier island than any other real estate company. • DSRE Sales Associates represented more Buyers over $1 Million than any other company, again nearly twice as many buyers than our closest competitor.

• DSRE Sales Associates listed and sold more properties in excess of $1 Million than any other real estate company.


Dale Sorensen Real Estate Creates Sales Growth In Any Market Condition

2009-2010 With the largest growth in sales dollar volume in the entire county, why would you list your property with anyone else?

-12% -44% Our growth is proof that our investment in technology, training, affiliations, and other resources generates results.

Data for this report compiled by Trendgraphix, Inc. based on data supplied by the Realtors Association of Indian River County for sales of Barrier Island properties during the period January 1, 2010 through December 31st, 2010. Information deemed reliable but not guruanteed. DSRE does not guarantee and is not responsible for its accuracy. Datat maintained by the Association may not reflect all real estate activities in the market. Report reflects activity by all brokers participating in the MLS.


LOCAL BRANDS. MARKET LEADERS.

NUMBER OF TOP 90 U.S. MARKETS IN WHICH NETWORK AFFILIATES WERE #1 IN SALES VOLUME, TRANSACTION SIDES OR BOTH IN 2009

Real estate is a local business, and the independent firms of Leading Real Estate Companies of the World® dominate in markets across the U.S. Once again, LeadingRE affiliates were the #1 firms in sales volume, transaction sides or both in 41 of the top 90 American markets in 2009 – almost twice the number of #1 market leaders than our closest competitor. LeadingRE affiliates bring you the best of both worlds: local market strength and international connections.

41

Leading Real Estate Companies of the World

®

Coldwell Banker

24

Independents

10

Prudential

9

RE/MAX

6

Keller WIlliams

4 2

Realty Executives

1 ERA .5 Real Living 0

5

10

15

20

25

30

35

40

Source: REAL Trends Market Leaders for 2009.

LeadingRE.com

Proud Member Of:

|

RELOHomeSearch.com | LuxuryPortfolio.com ®

© 2010 Leading Real Estate Companies of the World. All Rights Reserved.


PREMIER COMPANIES. UNMATCHED RESULTS. MORE U.S. HOME

Volume shown in billions of dollars

Leading Real Estate Companies of the World® is 27% ahead of its closest competitor in sales volume and leads all national brands in total units sold, with nearly one million sales.

in 30+ countries around the world, Leading Real Estate Companies of the World® represents the best-known local and regional real estate firms. Even in a challenging market, these companies continue to outsell the competition. In 2009, network companies produced nearly $250 billion in home sales – $60 billion more than any other national brand.

2009 HOME SALES VOLUME* 250

$241 Leading Real Estate Companies of the World

SALES VOLUME IN 2009 THAN ANY NATIONAL REAL ESTATE BRAND

A global network of 600 premier real estate firms with 150,000 sales associates

          

$190 $179

$118

LeadingRE Coldwell Banker RE/MAX Prudential Century 21 Keller Williams Sotheby’s ERA Real Living Realty Executives Better Homes & Gardens

200

150

$116 100

®

$93

50

$31

$29

$29 $21

$5 0

* Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2009 production.

LeadingRE.com

Proud Member Of:

|

RELOHomeSearch.com | LuxuryPortfolio.com ®

© 2010 Leading Real Estate Companies of the World. All Rights Reserved.


TOP FIRMS. MORE SALES.

When it comes to home sales, the firms affiliated with Leading Real Estate Companies of the World® are the best of the best. In 2009, the LeadingRE network ranked #1 in units sold and sales volume among the top 500 companies in the country, with about 75,000 more transaction sides than the closest competitor. With 600 affiliates in 30+ countries around the globe, our 150,000 sales associates are committed to delivering results, and our sales record proves it – year after year.

2009 TOTAL HOME SALES UNITS BY THE TOP 500 U.S. REAL ESTATE FIRMS

     

28%

8% PRUDENTIAL

10% KELLER WILLIAMS 12% RE/MAX

LEADING REAL ESTATE COMPANIES OF THE WORLD®

     

24% COLDWELL BANKER

LeadingRE Coldwell Banker RE/MAX Keller Williams Prudential Independent (non LeadingRE) Century 21 ERA Realty Executives Sotheby’s International Better Homes & Gardens Real Living

Source: REAL Trends Top 500 for 2009 production.

LeadingRE.com

Proud Member Of:

|

RELOHomeSearch.com | LuxuryPortfolio.com ®

© 2010 Leading Real Estate Companies of the World. All Rights Reserved.


P E R F O R M A N C E A N D T R AC K I N G T he M ost H ighly V isited V ero B each R eal E state W ebsite

While many different websites are optimized for 20 to 30 keyword phrases SorensenRealEstate.com was found through the leading search engines via 25,177 keywords search phrases year to date.


P E R F O R M A N C E A N D T R AC K I N G T he M ost H ighly V isited V ero B each R eal E state W ebsite


What’s New At Dale Sorensen R e a l E s tat e

Cust o m C o n s u m e r Video C h a n n e l Dale Sorensen Real Estate launched a new custom and exclusive consumer video channel on our website. The video content will include helpful tips and useful information for home owners and buyers. To view the video channel, visit www.sorensenrealestate.com/tv

3d Vi r t ua l R e a l i t y Tech n o l o g y Dale Sorensen Real Estate continues to lead the way in real estate technology, providing both its agents and its clients with the most advanced sales tools available, by signing an exclusive license for SiteSeer3D, the industry’s leading 3-D Virtual Realty technology. Dale Sorensen Real Estate now offers 3-D Virtual reality tours at www.dsre3d.com


S U P PORTING THE COMMUNITY FOR OVER FOUR DECADES

H e r e i s a pa rt i a l l i s t o f o r g a n i z at i o n s w e h av e supported and continue to support

A.E. Backus museum Abilities Resource Center American Cancer Fund American Cancer Society American Red Cross Atlantic Classical Orchestra Haiti Partners Boys and Girls Club of Indian River County President’s Club Children’s Home Society Church of Saint Martin-in-the-Fields Community Church of Vero Beach Education Foundation of Indian River County Humane Society and Habitat Environmental Learning Center Save the Chimps Girl Scouts of America Festival of Trees for the Riverside Children’s Theater and Children’s Home Society Fellsmere Elementary School Habitat for Humanity Indian River Medical Center and Foundation Haitian Project Harvest Food & Outreach Center Indian River Community Foundation Indian River Community Impact 100 John’s Island Foundation John’s Island Community Service League

Junior League of Indian River County Kappa Kappa Gamma Alumnae Association Leukemia and Lymphoma Society of Palm Beach. The Mardy Fish Foundation Junior league Literacy Services Need in Deed Quail Valley Charities Riverside Theatre Rotary Designer Showhouse Sabal Circle Garden Club Salvation Army St. Edward’s School Sebastian Elementary School Second Harvest Food Bank Senior Resource Center Springside School The Redevelopment Fund The Source Time for Lyme, Inc. United Way of Indian River County Vero Beach Christian Business Association Vero Beach Volunteer Fire Department Vero Museum of Art Vigneault Children’s Fund VNA Hospice VNA Golf-a-Thon Women’s Refuge


w w w

.SorensenRealEstate.com


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