Automotive Design and Product Design (UWTSD)

Automotive Design / Product Desgin Swansea Metropolitan

Automotive Design Product Design SWANSEA SCHOOL OF INDUSTRIAL DESIGN YSGOL DYLUNIO DIWYDIANNOL ABERTAWE

ADMISSION & SELECTION All our undergraduate programmes are 3 years full-time and normally have a minimum entry requirement of 260 points (UCAS tariff) plus successful interview with full portfolio.

All postgraduate programmes are 2 years part-time or 1 year full-time and normally have a minimum requirement of a good honours degree in a relevant discipline.

In 2014, the School of Industrial Design will be moving into the newly refurbished Alexandra Road building.

ALEX, is based in the Swansea Arts Quarter and will offer more opportunities for collaboration between different creative courses and enable us to build on our already strong studio culture. * Artist’s impression

Course

UCAS Code

UCAS Title

Product Design BA(Hons)

W242

BA/PD

Product Design BSc(Hons)

W284

BSc/PDa

Automotive Design BA(Hons)

W240

BA/ADes

Product Design & Technology BSc(Hons)

W284

BSc/PD

Product Design & Technology MDes

W200

MDes/PD

Medical Product Design BSc(Hons)

W290

BSc/MPD

Medical Product Design MDes

W291

MDes/MPD

Applications for all programmes must be submitted to UCAS by the 2nd submission deadline for Art & Design courses.

Please refer to www.ucas.com for further details.

University Code - S96 Swansea Metropolitan

Situated in the heart of Swansea, one of the UK’s most vibrant yet affordable cities, the School occupies the newly restored Grade II listed ALEX building. The campus is literally just two minutes from the centre of Swansea and all the shopping and leisure facilities you would expect, with the rapidly developing Maritime and Cafe Quarters just a few minutes further.

Swansea is also the gateway to the outstanding natural beauty of the Gower Peninsula, a haven for outdoor enthusiasts and surfers. So our students enjoy the best of both worlds, exciting nightlife and some of the best beaches and countryside in Europe!

The School itself has excellent facilities including dedicated design studios and well equipped prototyping workshops and every student is guaranteed a personal studio workspace.

Students can gain experience of working with wood, metal,

plastics, glass and ceramics, automotive styling clay, and the latest versions of industry-standard 3D design and visualisation software such as Autodesk AliasStudio, Solidworks and Adobe Creative Suite. This is linked to a comprehensive CAD/CAM and rapid prototyping facilities including 3D Systems, Z-Corp, Ultmaker, Fortus, Roland and Stratasys machines.

Our teaching is supported by a proactive approach to research and commercial engagement. This ensures that we meet the highest academic and professional standards and deliver the qualifications and experience relevant to industry.

Industrial Design is a forward-looking and inclusive discipline and the School welcomes all applications.

Dr Ian Walsh, Head of School

IN THE STUDIOS ...

So you have decided to study Industrial Design but you may not really appreciate, just yet, what is required of an Industrial Designer. If you pause for a second and look around you every manufactured artefact you see, touch and interact with, good or bad, has been designed! Think about the variety of ways in which the things around you impact on your life; physically, socially, emotionally, economically and environmentally... If the world we design is to have a positive impact on our lives then

we have to continually develop the right skills, knowledge, understanding and personal and professional attributes. These programmes have been developed and resourced to provide you with the ‘right stuff’ to kick-start your future as an Industrial Designer. All we ask of you is that you get stuck in and make the most of it!

ARE YOU READY TO TAKE THIS ON?

PRODUCT DESIGN BA/BSc(Hons) Product designers define the world around us, they give it form and material quality, they make it usable and sensible and they have to do this in an economic and sustainable way.

Both programmes deal with the design and development of mass-produced consumer products, systems and services. Where they differ is in their approach to new product development.

Programme Director: Dr Sean Jenkins design@sm.uwtsd.ac.uk +44 (0) 1792 481 117

Programme Philosophy: Our vision is to produce design professionals able to respond creatively to the changing needs of people in a commercially and environmentally sustainable manner.

BA(Hons) Product Design This programme explores the human-centred aspects of product design. Students are encouraged to focus on people, exploring the visual and socio-cultural perspectives to better understand our relationships with consumer products. A heavy emphasis is placed on evaluating human needs, both utilitarian and emotional, in our interaction with designed

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Strain artefacts. Emphasis is placed on idea generation, form development and product styling through studio and workshop practice, allied with a sound understanding of materials and manufacturing. The programme integrates traditional studio practice with state-ofthe-art digital tools, with students utilising the latest versions of industry-standard computer aided design and visualisation software, and rapid prototyping facilities.

BSc(Hons) Product Design This programme integrates the use of industry standard, state-of-the-art, digital design tools and time compression technologies into the design process

allowing for the exploration and realisation of product Making solutions through creative, technical and analytical design practices. There is a strong emphasis on the Plaster detailed resolution of product proposals with regard to the enabling technologies, material choice and manufacturing criteria. This programme of study Mould gives students the opportunity to develop the skills, knowledge and intellectual abilities to undertake the computer aided design and development of new products based upon a clear understanding of scientific and technological principles.

Research & Industrial Links The teaching team are all experienced designers who are either engaged in industrial practice or are research active. Â The courses include live design projects which enable students to engage with both major companies and small entrepreneurial businesses. Staff practice, industrial contact and live projects ensures that students are fully prepared for the demands of employment.

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Examples of first destination success:

Postgraduate Studies

PhD Research Scholarship Master’s Scholarships RCA

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Enterprise Start-up

Jaguar, Internship & Full-Time McLaren, Full-Time Pininfarina, Internship & Full-Time Rolls-Royce, Full-time Westfield, Full Time Airbus, Internship CGI Concept Group, Internship & Full Time

FKCreate, Design Consultancy (Start-up)

Examples of first destination success:

Postgraduate Studies

Internship/ Employment

Enterprise Start-up

PhD Research Scholarship Master’s Scholarships PGCE

Acumen Design Associates Ltd, Full-time Flexicare, Full-time Lego, Full-time Panasonic, Full-time make:good, Internship Freshwest, Internship Clinique, Internship

MeeCreative, Design Consultancy (Start-up)

AUTOMOTIVE DESIGN BA(Hons) Transportation of people and their resources has become a defining factor in contemporary life and its impact on our future cannot be ignored. The BA(Hons) Automotive Design course addresses the design of new vehicles using traditional design studio practice, clay modelling and digital tools.

Automotive design encompasses all forms of transportation including: cars, boats, trucks, motorcycles, public transport & transport systems.

Programme Director: Paul Morrow design@sm.uwtsd.ac.uk +44 (0) 1792 481 117

Programme Philosophy: Our vision is to produce design professionals with a high level of skills, creativity, cultural & aesthetic awareness with sensitivity towards sustainable future.

BA(Hons) Automotive Design: This programme explores the changing nature of transportation in all its forms. Students address the visual and physical elements of new vehicle design in relation to emerging social, economic and cultural trends. Emphasis is placed on developing a high standard of creative thinking, aesthetic sensitivity and visualisation skills. Students are encouraged

to generate radical vehicle concepts that challenge established conventions but not at the expense of fundamental human needs.

The programme integrates traditional studio practice with state-of-the-art digital tools, with students utilising the latest versions of industry-standard computer aided design and visualisation software.

Employment Opportunities: The diverse nature of the programme provides the graduate with the necessary creative thinking and communication skills so highly desired in today’s dynamic workplace. Graduates from the

programme are prepared for commercial practice.

Graduates can pursue employment opportunities as designers within established consultancies, in-house design teams, or by setting-up their own design consultancies. The high skills obtained by automotive-trained graduates allow them to gain employment across a wide range of design disciplines such as marketing, shoe/fashion design, games design, product design, concept car design etc.

Research & Industrial Links The teaching team are all experienced designers who are either engaged in industrial practice or are research active. Â The courses include live design projects which enable students to engage with both major companies and small entrepreneurial businesses. Staff practice, industrial contact and live projects ensures that students are fully prepared for the demands of employment.

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Examples of first destination success:

Postgraduate Studies

PhD Research Scholarship Master’s Scholarships RCA

Internship/ Employment

Enterprise Start-up

Jaguar, Internship & Full-Time McLaren, Full-Time Pininfarina, Internship & Full-Time Rolls-Royce, Full-time Westfield, Full Time Airbus, Internship CGI Concept Group, Internship & Full Time

FKCreate, Design Consultancy (Start-up)

Examples of first destination success:

Postgraduate Studies

PhD Research Scholarship Master’s Scholarships PGCE

PRODUCT DESIGN & TECHNOLOGY* BSc(Hons)/MDes

Programme Director: Matt Archer design@sm.uwtsd.ac.uk +44 (0) 1792 481 117

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Graduate Destinations:

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Enterprise Start-up

PhD Research Scholarship Masters Scholarships PGCE Lego, Full-time Panasonic, Full-time Native, Full-time Hasbro, Full-time JCB, Internship

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The relationship between technology and people has never been more intricate. This programme is about how product designers harness the power of technology to shape our future relationship with the products we need.

Programme Philosophy: Our vision is to produce design professionals able to creatively apply new and emerging technologies within new product innovations.

BSc(Hons) Product Design & Technology Design This programme is particularly interested in exploring new ways of exploiting technology to enhance the human experience.

There is a strong emphasis on the detailed resolution of product proposals with regard to the enabling technologies, material choice and manufacturing criteria. The study of Product Design & Technology provides students with the opportunity to develop the skills, knowledge and intellectual abilities to undertake the

MeeCreative, Design Consultancy (Start-up)

design and development of new products based upon the application of scientific and technological principles. The course integrates the use of industry standard, state-of-the-art, digital design tools and rapid prototyping technologies into the design process allowing for the exploration and realisation of product solutions through creative, technical and analytical design practices.

MDes Product Design & Technology Design: The integrated MDes allows students to extend their studies to master’s level and undertake a professional placement.

Research and Industrial Links The School of Industrial Design has built up close links with the design and manufacturing sector through its research and industrial engagement projects. The School is home to the Institute for Sustainable Design that works with industry to support product development. These external activities feed into the course so that the student learning experience is enhanced through live projects with industry. *subject to validation

MEDICAL PRODUCT DESIGN* BSc(Hons)/MDes

MDes Medical Product Design Design The integrated MDes allows graduates to extend their studies to master’s level and undertake a professional placement.

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assistive technologies for the home. The BSc provides the required product design knowledge such as creative thinking, aesthetics, ergonomics, CAD, visualisation, materials and manufacturing alongside specialist modules on anatomy, physiology and medical ethics. The programme provides the graduate with the necessary design thinking and technical skills to meet the needs of design and manufacture of medical products.

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BSc(Hons) Medical Product Design Design The BSc programme focuses on developing products that meet the needs of patients but with a strong emphasis on the detailed resolution of product proposals with regard to the enabling technologies, material choice and manufacturing criteria. Medical products cover a wide spectrum from prosthetics, orthotics, hospital and monitoring equipment to

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Programme Philosophy The programme aims to produce designers able to address the specialist demands of designing products for health and well-being.

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Designers of medical products must balance a solid knowledge of design and technology with a clear understanding of a patient’s needs. By combining design practice with the study of anatomy and physiology the programme addresses a clear social need.

Research and Industrial Links The School of Industrial Design has built up close links with health businesses, charities and the NHS through its research and industrial engagement projects. The School is home to the Cerebra Innovation Centre that develops products for children with neurological conditions. The School has an active research profile in design for successful ageing. These external activities feed into the course so that the student learning experience is enhanced through live projects with the health sector. *subject to validation

MA/MSc PORTFOLIO A Master’s degree is an opportunity to explore uncharted waters and develop your professional design practice in new and innovative directions. Each of our master’s programmes place design philosophy, innovation and design practice in an industrial context to develop sustainable and universal solutions to human needs.

MA/MSc Portfolio Director: Matt Archer design@sm.uwtsd.ac.uk

Embarking on any of our Master’s programmes provides the graduate with a vehicle to refine his or her design approaches and build upon the foundation laid down at undergraduate level.

For students returning to university after time spent in industry it can provide the necessary stimulus to revitalise a career in design. In either case a Master’s encourages the student to embrace new ways of design thinking which emphasises true sustainability, socially, economically and environmentally. Each Master’s programme is divided into two parts: Part One consists of two practice-based modules that allow students to explore and experiment within their specialist area of study. Three modules (research methods, contemporary issues in design and visual communication) support the postgraduate learning experience.

Part Two consists of a student directed Major Project and, together with an integrated report, forms the final submission for the programme. The execution of this project is a process of negotiation between student and project director with the project outcome demonstrating innovation in some, or all, aspects of its design, function or means of manufacture. An option to submit a written dissertation in lieu of a Major Project is available.

Full-time students study over a period of one calendar year.

Part-time students study the same modules but over two years.

MA Transportation Design provides graduates with the opportunity to improve their expertise & philosophical development to make them more effective and reflective design practitioners. There is a strong emphasis towards unique, niche, and alternative forms of transport which explore our evolving

relationship with sustainable mobility in a shrinking world.

MA Product Design & Innovation explores the nature of the innovation process and its relationship to the design and development of consumer and industrial products. The programme provides a platform for students to further their knowledge of the nature of innovation and the necessity for its application in the design of products, systems and services.

MSc Industrial Design aims to reconcile consumer needs with manufacturing reality. It focuses on the advancement of innovative paradigms for sustainable product development through the use of digital technologies. It does this by allowing students to explore and test design solutions through prototyping within real and virtual environments.

INDUSTRIAL LINKS & ENTERPRISE INITIATIVES Our strong industrial links are an opportunity for you to gain experience working directly with multi-national companies and UK SMEs. Our small student groups give you the best chance of getting noticed.

The University is ranked as one of the best in Wales for producing successful graduate start-up businesses. The School has worked with over 60 companies in the last 2 years.

Graduates are able to access up to 5 years of enterprise support as well as direct advice and access to 3D printing via the School’s Institute for Sustainable Design.

‘Smudge’ started, and continues, as our end-of-year exhibition at the National Waterfront Museum, Swansea.

We currently showcase your Major Project for a month at the end of your studies. This provides graduates with the perfect platform to invite people from industry and discuss the potential for your next steps. We bring people from the creative and business fields together to help them on their way to becoming an enterprising graduate. The School of Industrial Design continually engages with external industrial links and internal University initiatives to help support your professional development.

Throughout your studies you will be expected to challenge yourself and strive to identify areas of

strength in order to differentiate yourself within this highly competitive discipline. We support this through projects with dedicated client briefs that expose you to the experience of working in groups to strict deadlines.

These projects replicate the realities of working in a professional design studio, which is why we value our dedicated studio spaces in order to help generate a collaborative working culture. We provide these experiences to give you a taste of professional life and make you realise how important it is to work as a team player, as well as at times, to be a driven individual.

The Marketing and Self-Promotion module encourages you to demonstrate your ability to think holistically and consider how to make your mark in

McLaren Automotive 2nd year exhibition, National Waterfront Museum

the world of Industrial Design. The skills you have developed throughout your studies will be used to build your personal identity and professional ‘brand’ through a communications package. During the year you will learn to pitch yourself to different audiences, gaining feedback to support your final self-promotion strategy.

You can choose to go straight into employment, engage in new enterprise or continue onto postgraduate studies here in Swansea or further afield.

Whatever your choice the pathways we provide give you the potential to engage in a fulfilling career as an Industrial Designer. It is up to you to make the most of those opportunities.

“During my three years in Swansea, I was successful in three major national awards.

This was down to excellent studio facilities and constant encouragement by the staff.

I’m grateful to everybody at the School of Industrial Design for helping me fulfil my ambitions.”

“Studying design at Swansea was a great experience for me. The standard of one to one teaching was second to none and the state of the art facilities really allowed me to explore and develop my skills to the highest of industry standards. With sponsored industry involvement in projects it allowed me to gain a feel and understanding of Philip Sage the competitive industry I wanted to enter Senior Director: Global Product Acquisition & and helped to mould me into the designer Inventor Relations, Hasbro Inc. I am today. Swansea for me has really helped shape who I have become and I feel honoured to be able to say my success is down to the continued support and dedication of its tutors.”

Peter Wilkins McLaren Automotive Limited

Swansea School of Industrial Design Swansea Metropolitan University of Wales Trinity Saint David Alexandra Road Swansea SA1 5DU

Ysgol Dylunio Diwydiannol Abertawe Metropolitan Abertawe Prifysgol Cymru Y Drindod Dewi Sant Heol Alexandra Abertawe SA1 5DU

Tel: +44 (0) 1792 481117 Email: design@sm.uwtsd.ac.uk Web: www.tsd.ac.uk

Ffôn: +44 (0) 1792 481117 Ebost: design@sm.uwtsd.ac.uk Web: www.tsd.ac.uk