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ELEVATE YOUR MENU WITH SEAFOOD WHY SEAFOOD IS ONE OF TODAY’S MOST COMPELLING OPPORTUNITIES FOR OPERATORS

WHY SEAFOOD, WHY NOW?

Seafood is gaining momentum as consumers actively seek healthier, more diverse, and more sustainable protein options, creating a clear opportunity for operators to differentiate and drive growth.

U.S. SEAFOOD DEMAND IS GROWING

HEALTHY CHOICES DRIVE SEAFOOD ADOPTION

CONSUMERS ARE SEEKING PROTEIN VARIETY

The U.S. Seafood Market is Projected

Seafood is a NUTRIENT - DENSE, HIGH - PROTEIN OPTION

Rising Interest in

TO GROW $23B IN 2024

$27B+ IN 2033

Seafood Demand Continues

TO GROW

that Provides Heart-Healthy Omega-3s and is Naturally Low in Saturated Fat 3

Especially Among Younger Consumers, has Expanded Seafood Consumption 4 , 5

Health-Conscious Consumers are

Menu fatigue in Core Proteins is Fueling Demand for

ACTIVELY TRADING UP

to Nutrient-Dense Proteins, Making Seafood a Natural Fit 1 as Consumers Seek Healthier Proteins, Sustainable Food Choices, & Diverse Menu Experiences

FLEXITARIAN DIETS & PROTEIN VARIETY,

NEW FORMATS, FLAVORS, & GLOBAL INSPIRATION 6

Sources: 1. The AgriFood Data, 2025 2. SeafoodSource, 2025 3. NOAA Fisheries, 2026 4. Responsible Seafood Advocate, 2024 5. Global Market Insights, 2025 6. Technomic, 2025

CONSUMERS ARE CRAVING SEAFOOD. 3. 1. SEAFOOD IS STRONGLY ASSOCIATED WITH “BETTER FOR - YOU” EATING Seafood is Healthier than Other Proteins

IS THE #1 REASON

Consumers Cite for Increased Consumption 1

STRONG APPEAL ACROSS YOUNGER, ADVENTUROUS DINERS Gen Z and Millennial consumers are much more likely

TO VIEW SEAFOOD AS AFFORDABLE, and as a better value than other proteins 1

Younger Consumers Actively Seek

LEAN, NUTRIENT - DENSE PROTEINS, & SEAFOOD

Benefits from Strong Associations with Omega-3s, Protein, and Overall Wellness 2

2. CONSUMERS ARE LOOKING BEYOND TRADITIONAL PROTEINS Gen Z and Millennials

EAT SEAFOOD MORE OFTEN across all food service segments

Consumers are actively

SWAPPING RED MEAT FOR SEAFOOD or other proteins as part of a healthier diet, due to links with reduced risk of heart disease and chronic conditions 3

43% OF CONSUMERS of consumers limit or avoid meat consumption, with Gen Z & Millennial generations leading the way 4

Millennials and Gen Z have emerged as the

MOST INFLUENTIAL SEAFOOD CONSUMERS

in the U.S. - consumers under age 43 now represent more than half of the U.S. seafood market by volume 2

Sources: 1. ASMI Menu Alaska Report, 2024 2. Responsible Seafood Advocate, 2024 3. Harvard Health Publishing, 2025 4. Alaska Seafood Marketing Institute, 2025

WILD ALASKA POLLOCK IS THE STRATEGIC PROTEIN

ALTERNATIVE.

2. HELPS BALANCE MENUS DOMINATED BY CHICKEN/BEEF

1. A SMART CHOICE FOR HEALTH - CONSCIOUS DINERS

AT +9.8% YOY,

Wild Alaska Pollock is a

TRUE SUPER - FISH:

Wild Alaska Pollock is the only species

low-fat, protein-rich, heart healthy, high in vitamin B-12 and has omega-3 fatty acids 1

GROWING ITS OPERATOR FOOTPRINT. Its current applications span Traditional CDR, Fast Casual, Midscale, QSR, and College & University, demonstrating cross-segment viability 2

3. A COST - EFFECTIVE ALTERNATIVE TO HIGHER - PRICED PROTEINS Wild Alaska Pollock offers a

LOWER - COST ALTERNATIVE

to beef while helping operators diversify protein offerings and manage food costs 2 , 3

Wild Alaska Pollock offers A

COMPELLING MARGIN OPPORTUNITY by combining chicken-adjacent affordability with the premium perception and pricing power of seafood 2

Sources: 1. Genuine Alaska Pollock Producers, 2026 2. Technomic Ignite Menu National Food Trends, 2026 3. USDA.gov, 2026

WHERE SEAFOOD IS WINNING. 1. EXPANDING BEYOND COASTAL MARKETS INTO MIDDLE AMERICA THE SOUTH

THE NORTHEAST

THE MIDWEST

SEAFOOD MENU PRESENCE,

HIGHEST SEAFOOD

LARGEST GROWTH OPPORTUNITY FOR SEAFOOD

Leads All Regions In

with More Than 32,000 Seafood Menu Items, Reflecting Strong Consumer Demand, a Large Operator Base, and An Established Seafood Culture 1

Represents the

Has the

Penetration Rate

AT 78.1%,

Demonstrating Broad Seafood Adoption across operators 1

Expansion, with Penetration At Just 71.9%, More Than 6 Percentage Points Below the Northeast 1

STRONG GROWTH OPPORTUNITY IN FAST CASUAL + QSR VENUES

SEAFOOD HAS INCREASED PRESENCE ACROSS DAY PARTS AND MEAL PARTS

CONSUMERS WANT MORE

Fast Casual and Quick Service Restaurants Represent One of the

LARGEST UNTAPPED GROWTH OPPORTUNITIES FOR SEAFOOD 1

Sources: 1. Technomic Ignite Menu National Food Trends, 2026 2. ASMI Menu Alaska Report 2024

seafood entrees and appetizers on the menu compared to other proteins across all food service segments 2 Gen Z and Millennials are interested in seafood at

BREAKFAST AND LUNCH

Tacos and Bowls are the

EMERGING GROWTH

formats for Seafood 1

THE POWER OF WILD ALASKA:

QUALITY YOU CAN STAND BEHIND. 1.

ALASKA HOLDS STRONG CONSUMER TRUST AND RECOGNITION

ALASKA SEAFOOD IS WILD - CAUGHT, NATURAL, AND SUSTAINABLE

TRIDENT HAS PROVEN SUPPLY + CONSISTENCY OPERATORS CAN RELY ON

ALASKA IS THE ONLY U.S. STATE

As the

ALASKA IS THE MOST APPEALING ORIGIN

For Seafood at Foodservice & is Widely Preferred Over Any Other Seafood 1

with Sustainable Fisheries Management Written Into Its Constitution This Long-Term Commitment Resonates with Consumers Who Want Their Food Choices to Support Future Generations 2

ALASKA SEAFOOD

even more so when it comes to millennials at

51%

Sources: 1. ASMI Menu Alaska Report 2024 2. Alaska Seafood Marketing Institute, 2026

Seafood Harvesting and Processing Company in North America, We Manage the Product

EVERY STEP OF THE WAY,

Giving Operators Greater Confidence in Supply, Quality, and Consistency

42%

of Consumers are willing to pay more for

LARGEST VERTICALLY INTEGRATED

Alaska Seafood Benefits from Strong

TRACEABILITY SYSTEMS and Third-Party Certifications That Verify Responsible Harvesting Practices2

NOW’S THE TIME TO BRING SEAFOOD TO YOUR MENU.

420209 Redi Grilled™ Wild Alaska Pollock Portion

144145 Crispy Battered Sauceable Nuggets

427753 Entrée Redi™ Wild Alaska Pollock Loin

491544 PubHouse® Battered Wild Alaska Pollock

412027 SEA LEGS® Supreme Salad

143770 IPA Beer Battered Wild Alaska Pollock

POS 8569

8.26

DIVE DEEPER! Check out our catalog or visit tridentseafoods.com