Now Trending Monthly: March/April 2021

Now Trending MONTHLY: MARCH-APRIL 2021

Brand values matter more than ever. According to research from the Vrity Values Return Index “82% of consumers would pay a premium to choose a brand that supports a cause that is important to them, and 43% said they would pay twice as much to support that brand.” Younger consumers want to see their values reflected in their products. Personalizing the package design and using inclusive product messaging is key to reach them.

Assortment and variety are expected to make a comeback, both in store and online. Right-sized and on-the-go packaging provides convenience and will become more in-demand as consumers begin to revert to pre-pandemic shopping habits.

Private label continues to expand, at the request of the consumer.

And eco-friendly products with sustainable packages continue to dominate new product launches.

KEY TAKE-AWAYS •

Brand values build consumer relationships

•

Convenience and personalization are key

•

Sustainable products in high demand

TRICORBRAUN.COM |

Sources: Reuters, The Dieline, Candy Industry, Campaign US, SmartBrief, CNBC Images: Conscious Beauty at Ulta Beauty, Prose, Secret & Old Spice

NUTRACEUTICALS

According to IRI, millennials and gen Z shoppers account for a large portion of vitamin and supplement sales. Re-brands and new product launches in the nutraceutical space will be smart to keep this demographic in mind. For example, protein powder brand “Bulk” has updated their packaging and dropped the word “Powders” from its name. With the neutral color palate and new moniker, it broadens its consumer appeal.

Direct-to-consumer (DTC) subscription-based company Beauty and the Broth supplies broth concentrates in single-serve flexible packages to create a nutrient rich beverage that supports everything from immunity, energy, clarity, healthy hair, skin and nails.

TricorBraun Solutions: 63mm Gummy Packer, CR Closures, Droppers, Flexibles Sources: The Dieline, SmartBrief Images: bulk, Beauty & the Broth

COMING SOON!

Insights from the TricorBraun Packaging Survey, which polled Nutraceutical consumers in the US and Canada to understand the impact of COVID-19 on their buying behaviors and packaging preferences.

TricorBraun Solutions: Tubes, Droppers, PETG Jars with Aluminum Cap, PET Round Bottles with Dispensing Solutions, Paper Push-Up Tubes, Mono-Material or PCR Solid Stick Packaging Sources: The Dieline, Fast Co., The Zoe Report Images: Ace of Air “rentable packaging”, Gillete Planet Kind, Loop x Ulta

HOME CARE

PERSONAL CARE

Beauty and wellness brand Ace of Air introduced a “rentable packaging” platform that allows consumers to send back their durable packages for cleaning and reuse while also earning points to donate towards their favorite causes.

Similarly, Ulta has partnered with Loop to offer the first circular beauty program with a retail platform. Gillette stepped into the sustainability ring with a new product line, Planet Kind, which is made from 85% recycled paper, 85% recycled plastic, and aluminum. All products can be recycled curbside by the consumer.

The demand for effective ecofriendly cleaning products continues, and multi-nationals are joining the fray. This month P&G launched 9 Elements, a vinegar-based cleaning line that will be available via DTC as well as in retail. New plant-based home cleaning line Safely, launched via DTC channels. Safely is free from harsh chemicals, offers products for hand care, laundry, surface care in concentrates and refillable bottles.

Replenishments ship in flexible packaging.

TricorBraun Solutions: Wipes Package, Halo Multi-Stream Closure, HiVis Pump, PET Round Bottles with Dispensing Solutions, Vertical Trigger Sprayers, All-Plastic Trigger Sprayers, Flexibles Sources: Happi, AdWeek, New York Times Images: Safely Home Cleaning, 9 Elements

FOOD & BEVERAGE

Target launched a new private label food and beverage line called Favorite Day, focusing on indulgences and snacks. Probiotics expand into the beverage market with new functional soda brand Culture Pop, which combines probiotics with sophisticated flavor combos.

Concentrates enter the alternative milk category with new “nut paste” product Joi. When blended with a few tablespoons of water, Joi becomes a nut-based milk and can easily be modified into soups, ice creams, sauces, smoothies, etc. The smaller container allows consumers to do more, with less product.

TricorBraun Solutions: Flexibles, Beverage Closures, RTD Bottles, Glass Food Jars Sources: CNBC, The Dieline, Trend Watching, Spa and Beauty Today

SPIRITS & WINE

Images: Target Favorite Day, Pop Culture Soda, JOI Cashew Milk Base

Small format glass bottles are in demand by consumers, but supply is limited and challenging to secure. Startup wine distributor A Glass Of supplies single servings from independent wine makers in flexible pouches to help consumers experiment with new varietals, and ship product more sustainably.

Pepsi is launching a new line of non-alcoholic mixers in single-serve cans called Neon Zebra to support the growing trend of the at-homemixologist. As consumer behaviors continue to shift towards more conscious drinking, IWSR predicts the low-and-no alcohol market will see 31% growth by 2024. The growing category includes no-alcoholic beers, wellness elixirs, distilled alcohol-free spirits, syrups, and even concentrates.

TricorBraun Solutions: Spirits Catalog, Droppers, Aluminum Bottles Sources: Trend Watching, North Bay Business Journal, CNN, The Drinks Business 1, 2 Images: Neon Zebra Margarita Mix, Caleño NonAlcoholic, Cotswolds Gin Essence, Gordon’s Alcohol Free

SUSTAINABILITY

New research from Klarna indicates that Boomers value sustainability in their beauty products more than other demographics, making products like Olay Regenerist Whips perfectly poised with its refillable moisturizing jar. Reducing virgin materials is a goal for many CPG companies on the road to more sustainable packaging.

Sonoma County winery has launched a new brand, Revelshine, in aluminum bottles which are infinitely recyclable.

Likewise, Coca-Cola is launching 100% rPET (recycled PET) bottles in the US with ensured performance against carbonation and no change to the flavor experience. As a part of the Ulta conscious beauty program, Spotlight Oral Care supplies its toothpaste in tubes made from 100% recyclable and carbon negative sugarcane.

TricorBraun Solutions: Glass Food Jars, Biotrē, Aluminum Bottles, Refillable Jars Sources: Forbes, The Drinks Business, Beverage Daily, Ulta Images: Coca-Cola, Spotlight Oral Care, Revelshine, Olay Whips

At TricorBraun, we prioritize an understanding of consumer behaviors so that we can develop packaging that not only delights consumers but speaks directly to their needs. We are constantly evaluating supply chain partners from across the globe to ensure our customers have access to the packaging solutions they need, when they need them.

Contact us at marketing@tricorbraun.com to get started on your solution today.

TRICORBRAUN.COM |