TricorBraun Solutions Delivered | Issue 1 | Vol 1

SOLUTIONS DELIVERED INNOVATIVE OPTIONS FOR TODAY’S PACKAGING PROFESSIONALS

ISSUE 1 | VOLUME 1 | FIRST EDITION

A PASSION FOR PACKAGING THE FORMAL PROCESS BEVERAGE CONCENTRATE EVOLUTION TB DESIGN AWARDS

TricorBraun.com |

TABLE OF CONTENTS

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tion & aliza n erci ptimizatio m O m Co kage Pac

Con Mark sumer et In & sig ht

sign & e De pment ativ evelo Cre age D ck Pa

Manag e Sourc ment & ing, Inve Logis nto tics ry

ENGINEERING FEATURE: MOCKTAILS

TricorBraun Solutions

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ct r oje lex P nt Comp ageme Man

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FEATURES CEO Introduction

Ma Pa teria cka ls E ge xp er E n g tis e & in e e rin g

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DEPARTMENTS Qu a & L lit y A ab ssur Sup ance port

01 Conversion

& ing ort uild Supp B al Mold nicInnovation Tech

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A Passion for Packaging

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Case Study: Trivita

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The Formal Process

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Engineering Feature: Mocktails

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Beverage Concentrate Evolution

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TB Design Awards Featurette

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TRICORBRAUN; A COMPANY BUILT ON INNOVATION AND DESIGN From our early days in turn-of-the century St. Louis, TricorBraun has grown to be the

people, their talents and their strong commitment

undisputed leader in rigid packaging and related

TricorBraun’s design team is comprised of some of

procurement services. Through hard work, perseverance and smart strategic growth initiatives, we have experienced phenomenal success including the ongoing development of designs, molds and a broad selection of creative and engineering services. With over 40 locations worldwide, we know that an important key to our success is our

to customer service. the most knowledgeable people in the packaging industry. With passion, insight, experience, vision, commitment and complete integrity, we have built a company that is dedicated to success; your success.

We work hard to maintain a standard of excellence that is applied to everything we do for our customers and recognized throughout the industry.

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A PASSION FOR PACKAGING A TEAM COMMITTED TO YOUR SUCCESS Packaging is no longer just the container that transports the product. Marketers have finally embraced it for the highly impactful and effective tool it is. However, in order for packaging to become part of the end-user’s consideration set it must first attract the consumer’s attention on shelf. It must draw them in through color, shape and materials. Ultimately, the visual appeal must be so strong that the buyer wants to pick it up – and when he/she does, the package must engage with him in such a way that his emotional connection yields a new loyal user.

At TricorBraun we understand the importance of packaging and how it influences your business’ growth. Our award-winning Design & Innovation Studio is committed to creating extraordinary solutions that clearly speak to your consumer and represent your brand.

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PACKAGE DESIGN: THE BEGINNING OF YOUR SUCCESS It all starts with the physical package. Do the package

GRAPHIC DESIGN: REPRESENTING YOUR BRAND IS OUR PRIORITY

and performance satisfy the functional needs of

Your brand is one of your most important and

your consumer? Does it effectively communicate the brand’s personality? Do the materials used effectively protect the product inside without issue? These are just some of the complex considerations one faces when dealing with package design.

Consider our Package Designers your creative resource for all three-dimensional aspects of your packaging project. Our team of skilled designers collaborates closely with clients to establish their design objectives. Our efforts facilitate the delivery of brand-centric package solutions that are aesthetically pleasing and structurally sound, not to mention optimized for production. Our designers are committed to developing manufacturable solutions and they remain engaged in your project throughout the development process.

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valuable assets. That’s why we’re committed to delivering graphic designs that make an impactful first impression. If you’re looking to modernize or revitalize your existing graphics without compromising your brand identity, we can help. Regardless of whether it is a new product launch or existing package revitalization, our mission is the same. We work to develop unique, eye-catching brand visuals that balance the creative and technical elements of your packaging in the most cost effective manner possible.

PACKAGE ENGINEERING: TECHNOLOGICAL CREATIVITY Our Package Engineers collaborate closely with our Package Designers to bring their expertise to the

WHY

TRICORBRAUN DESIGN & INNOVATION?

CONVENIENCE. We are here to make the complex simple again, by giving you a single-point of contact for all of your design needs.

ZERO COST. Our design and development services are provided free of charge for our clients.

CREATIVE SOLUTIONS. development process. Their technological insights and thorough understanding of processes and materials ensure that the final package can be manufactured and fully optimized to succeed on the shelf. We don’t wait until you have a fantastic design to determine whether or not your product can be produced. We engage with our vendor partners early on to analyze the renderings and identify opportunities to optimize performance. In the end, this saves you time and money.

TRICORBRAUN DESIGN AND INNOVATION: YOUR CREATIVE SOLUTION To put it simply, we’re here to help you succeed. Our consumer insights, extensive creative capabilities and project management skills help to simplify what can otherwise be a very complex process. We’re able to quickly deliver practical yet innovative design solutions.

Understanding the design, engineering, manufacturing and operational requirements of packaging makes all the difference. We bring that knowledge to the challenge of successfully commercializing your design and are committed to delivering your packaging solution on time, on budget and on spec.

EXPERIENCE. Our award winning design and development team has helped deliver differentiating and innovative packaging solutions in almost every CPG category, and everything in between.

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A PROVEN, FORMAL PROCESS THAT GUARANTEES SUCCESS OUR PATH TO EXTRAORDINARY PACKAGING With more than a century of experience and an

design practical yet innovative packages that result

impressive portfolio of packaging success stories,

in award winning solutions. But awards aren’t

TricorBraun’s Design & Innovation Studio has

everything. Consumer satisfaction and brand

developed a clear, proven process that brings

loyalty drive our customer’s success so developing

extraordinary packaging to the retail shelves. Our

meaningful solutions that exceed the consumer’s

process assures you of our ability to consistently

expectations is our #1 priority.

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DESIGN. In this important first

BUILD. Package engineering and

phase, we ask all the right questions

design validation are the next steps in the

to understand the project objectives, define the

process. Now is the time to refine the selected design

deliverables and establish the success criteria. We

direction to be a cost-effective, manufacturable

assemble a team of marketers and designers who

package while maintaining complete design

work together to examine consumer and market

integrity. We continue to employ 3D modeling and

insights and learn more about your brand and

prototyping in order to refine existing designs. Once

its competitive landscape. Then, we determine

a design has been selected, we identify tool builders

whether additional research is needed. If more

and manufacturers who have the experience and

research is required, we work closely with you

expertise required to ensure that we deliver your

to define that research and agree on next steps.

product right the first time. We engage closely with

Once we believe our learning is complete, we move

these partners and provide them with the part

forward by establishing a project brief, timeline

drawings and surface files they need to be sure your

and preliminary budget. At this stage our engineers

package will be manufactured to your specifications

are also reviewing your quality requirements

and your expectations. At this stage we also test and

and beginning to assess who has the requisite

validate decoration requirements, initiate package

manufacturing capabilities.

performance testing and support filling line trials and research efforts.

DEVELOP. The emotional appeal of a package and its ability to communicate the

PRODUCE. Selecting the right

brand is a big part of any brand’s success. In the

manufacturer is a big key to your success.

development phase, our team leverages the insight

With our global, diverse manufacturing portfolio, we

gained from phase one to prepare a variety of design

make sure you are partnered with the right facility to

concepts that reflect the brand identity while keeping

bring your validated packaging solution to launch. All

marketing, manufacturing and operational needs

pertinent requirements are considered when making

in mind. Perfection is a process; and we continue to

this selection; cavitation needs, turn around time,

collaborate with you to refine the selected designs

location considerations, etc. In addition, the mold

until you are completely satisfied. Rapid prototypes

development process is seamless and timely and

can be provided in this phase to more effectively

supported by our management. Once production

evaluate the design options. Once you have

molds are complete and placed with a manufacturer,

identified the final design(s) you wish to pursue, we

we supervise initial runs of tooling and conduct

will move into the next process phase, Build.

package performance testing on-site.

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MANAGE. Our integrated Supply Chain team will manage every aspect of your logistics to satisfy your product launch demands. With over 40 locations worldwide, TricorBraun delivers an integrated, real time

access to up-to-the-minute information about your order. From online purchase order management to improved shipment planning, execution and management of all aspects of your product delivery, this strategic tool puts you in charge.

workflow process between our domestic design and engineering facilities and the rest of our global teams. This allows us to work directly with local manufacturers and suppliers to ensure impeccable quality control and logistics management – no

DELIVER. In this final phase of the process, we provide full technical and commercial launch support, as well as post-

matter where they are in the world.

launch part analysis. Our engineering team

Our Strategic Inventory Management System keeps

your launch to address any challenges you may

close track of packaging inventory levels which enables us to provide components on a just-intime basis, allowing you to purchase wisely. Plus, to make sure you have real-time visibility on the status of your products, we offer a state-of-the-art, cloud-based management system that provides you

Its our people that make the difference at TricorBraun.

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remains actively engaged during the execution of encounter. At TricorBraun we recognize there are always opportunities to improve packaging and our goal is not just to get it right the first time, but to continue to optimize the part as much as possible.

Ultimately, we don’t stop improving the package until you are 100% satisfied.

BEVERAGE CONCENTRATE CASE STUDY SQUEEZING CONSUMER INSIGHTS INTO OUR BEVERAGE ADDITIVE DESIGN One of the most powerful tools used by our design

about product perception and overall preference and

team is consumer research. By looking inside the

conducted discussions about the shape, functionality,

mind of the consumer and gleaning a picture of how

closure and valve appreciation of the commercially

and why they use products, we are able to elevate

available packages. Utilizing our extensive 3-D

every aspect of packaging design. The focus isn’t

modeling capabilities, we created prototypes of five

just on the best vessel or dispensing solution—we

new bottle designs and asked the consumers to

remain committed to developing the most attractive,

evaluate them. We asked them to react to the package

functionally superior package that not only meets,

design characteristics and rate them from most to

but also outperforms the consumer’s expectation.

least preferred designs.

Unlike some research initiatives that aim to benchmark one product or package against another, our research is more pro-active in nature. We aim to better understand consumer lifestyles, behaviors and emerging trends in a way that helps us to better anticipate consumer wants and needs so that we can better help our customers win on shelf. Recently, we began to investigate consumer behavior around the use of beverage concentrates. We wanted to learn more about where, why and how consumers use current offerings and what they like and dislike about the current packages they use.

The qualitative focus groups were conducted with women aged 25 – 60 years old, each of who had children and had used beverage concentrates within the past six months. We used targeted questions

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Much was learned. The respondents indicated that they want beverage concentrate packaging to fit comfortably in the palm of their hand, be easily squeezed with one hand to evacuate all of the product and to have a trustworthy seal that does not leak. In addition, an audible confirmation that the closure is in fact sealed was really important.

Armed with these insights, our Industrial Designer, Samantha Juna (see sidebar), refined her concepts in ways that maintained their pleasing aesthetics while incorporating the functional needs expressed by the consumers. This included incorporating a consumer preferred closure that offers clean, customized dispensing. Our research efforts paid off. The new concepts were so enthusiastically received that we partnered with a manufacturer to introduce two new bottle designs. The availability of these consumer preferred stock solutions provided an unprecedented jump in speed to market for our CPG customer base, making for some very happy brand owners.

Research initiatives such as this one continue to strengthen our belief and commitment to proactively initiate consumer insight studies.

We recognize the value that the insights provide to our creative staff and our customers and we continue to build our research library with studies and packaging solutions that help to ensure our customers will win on shelf.

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SAMANTHA JUNA Samantha Juna has been designing custom packaging solutions for a wide range of domestic and international clients at TricorBraun since 2011. Praised by clients and co-workers as a “talented young designer with a refreshing look at design,� Samantha maintains a primary focus on blow molded plastic and glass bottle designs. She manages design projects within our 7-step process and works directly with design engineers and manufacturers on the creative development of each package. Samantha realizes and refines her packaging concepts through detailed SolidWorks modeling, renderings, FDM and Objet prototyping and, of course, through the valuable insights garnered from our consumer focus groups. Sam consistently takes great pride in the active collaboration with her customers and from seeing her packages in the retail environment.

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GRAPHICS CASE STUDY: TRIVITA PRIMING A PACKAGE FOR TELEVISION When a product is sold exclusively through

was made to sell the product exclusively

infomercials, its “shelf impact” relies heavily on its

through informercials. This presented two

graphics. Because it can’t be touched or handled

significant challenges.

and isn’t actually seen by the consumer on a

First, because the product couldn’t be touched as

shelf, the visual appeal of the package must be so powerful that it excites the consumer to take action.

it could be if it were on a store shelf, it had to to pop on TV. Its visual appeal had to be so powerful

Nutritional manufacturer TriVita , came to the

that it would draw consumers in even though there

team when it was time to package their new dietary

was no opportunity for close inspection. Secondly,

supplement, Adaptuit. The decision

the supplement was positioned as a daily stress

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reliever and therefore the visual needed to be

time and the product was launched within the

gender neutral.

original timeline.

With a tight timeline to develop the bottle and

The Adaptuit bottle has been featured on TriVita’s

graphic designs, the TricorBraun Design team

televised infomercials, in its print ads and catalog

brought its innovative packaging development

and on the TriVita website, all with equal success.

process to the task. The team collaborated with

Even better, in 2013, Graphic Design USA added

the client, completed their research and drafted a design brief. It was decided that a 32 oz. custom bottle in a unique and memorable shape would

“WE ARE THRILLED WITH THE FINISHED

be the base. The bottle was then decorated with a

PRODUCT, WE HAVE RECEIVED NOTHING

distinct shrink sleeve label to project the premium

BUT COMPLIMENTS ABOUT THE

nature of the supplement and provide a substantial

UNIQUENESS OF THE BOTTLE SHAPE

branding billboard when shown on TV.

AND THE BEAUTIFUL GRAPHIC DESIGN.

Collaborative Development and the Perfect Package Using the design brief, the Creative Design team began developing a variety of renderings that met the client’s key objectives. Then, after working with

WE ACHIEVED OUR GOAL OF CREATING A UNIQUE DESIGN THAT CAPTURES THE EMOTIONS WE WANTED TO EVOKE.” - SARGON DANIEL TRIVITA PRODUCT MARKETING DIRECTOR

the client to identify the final bottle concept, the Graphic Design team responsible for the pivotal shrink sleeve graphics got to work – even though the final bottle had not yet been engineered.

to this success by presenting TricorBraun with its American Graphic Design Award for the Adaptuit

One of TricorBraun Design & Innovation Studio’s

shrink sleeve graphics. In 2014, this package

unique capabilities is their expertise at swift,

was awarded a Silver Award in the Drug and

collaborative package design and graphic

Pharmaceutical category by the NACD.

development. In an effort to accelerate the development process and meet the client’s tight timeline, the Graphic Designer laid out the graphics on a placeholder shrink sleeve Molly Fuehrmeyer Graphic Design Manager

template, allowing the client to better visualize the final graphic imagery while the bottle was still in the process of being engineered. In this collaborative development process, the graphics process supports the creative design process,

For the past eight years, Molly Fuehrmeyer has been a key

resulting in time savings and, ultimately, client

player on the design team at TricorBraun. As the team’s

satisfaction and sales.

Graphic Design Manager, she guides the process of our clients,

Visible Results

research, design, graphics, engineering, production and more –

With TricorBraun Design & Innovation Studio’s

being “a consummate professional with meticulous attention

managing the project from concept to delivery, navigating often under tight deadlines. Noted by co-workers and clients for

Structural Designers, Graphic Designers

to detail” Molly’s collaborative spirit has had a huge impact on

and Package Engineers all collaborating

bringing TricorBraun designed & integrated packaging solutions

simultaneously with the client, the bottle and

to the retail shelves.

shrink sleeve graphics came together in record

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ENGINEERING CASE STUDY

MOCKTAILS

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SHAKING UP THE MARKET When a client comes to TricorBraun Design & Innovation Studio with a product for a brand new market, it brings out the creative juices in the whole team. Mocktails, a line of colorful, non-alcoholic drinks designed to be a “drink alternative with style,” needed an innovative, eye-catching package to draw customers to a new category. It was the kind of challenge our packaging engineers really enjoy.

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Although Mocktails was new to packaging, they had

Designers laid out a full body shrink label that

a clear idea of what they wanted. Something unique,

is printed in silver where it covers the shaker

something fun, something that made the non-

top and completed the package with a bright

drinking consumer feel that they could be a part of

color on the body. The bright bottle colors were

festive special occasions…even without alcohol.

carefully selected based on the product variety – Cosmopolitan, Margarita, Sangria or Whiskey Sour.

The label is perforated just below the closure so

“WE ARE NEW TO THE PACKAGING INDUSTRY, AND WE NEEDED A LOT OF ASSISTANCE, TRICORBRAUN’S SPECIALISTS WERE WITH US FROM THE VERY BEGINNING, GUIDING US THROUGH THE CHALLENGES AND ADVISING US AS WE MADE PACKAGING DECISIONS.” - BILL GAMELLI PRESIDENT MOCKTAIL BEVERAGES

that after opening, the colorful label remains on the bottle.

Packaged in this unique, practical and beautiful bottle, the consumer has only to add ice, give it a brisk shake to cool the beverage and then pour it into a cocktail glass. If desired, they can even add alcohol pre-shake!

The Results Are In Since its release, Mocktails has been a huge success in its launch market of Massachusetts.

Sales have exceeded expectations. Our client and their customers aren’t the only ones in love with this package. Mocktails recently received a Bronze

From the start, Bill Gamelli, President of Mocktail

Medal at the 2015 World Beverage Competition and

Beverages, worked closely with TricorBraun to

an American Package Design Award from the 2015

develop the product packaging.

Design USA Awards judges.

Collaboration and Creativity: The Perfect Mix Working together, they came up with a custom, reusable 21oz cocktail shaker crafted from glass, a material that gives the consumer an upscale image, reflects positively on the product and allows the beverage to be seen through the package. To enhance the special occasion feeling, the bottle is designed to be sealed with a gold metal threaded closure following the hot fill process; the silver

FUNCTIONALLY FUN This innovative solution is shaking up the category.

polypropylene shaker top is designed with a pattern of holes at the top for pouring, giving the package that “mixed-yourself” look and feel. A separate, twist on cap embossed with the Mocktails logo snaps securely over the metal closure.

TricorBraun Design & Innovation Studio’s Graphics

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TRICORBRAUN DESIGN AWARDS REAPING THE REWARDS Throughout the years, TricorBraun Design & Innovation Studio has received many gratifying accolades from the packaging industry saluting our passion for premium, innovative designs and our commitment to creativity, functionality, economy and sustainability. Organizations like the NACD, IOPP Ameristar, WorldStar and Graphic Design USA have evaluated our packages on the basis of innovation, graphics, decoration, shape, closure, texture, ease-of-use, consumer appeal, technical merit and environmental soundness and determined, year after year, that we were deserving of some of their highest awards.

Just a few months into 2015, we’ve already received some rewarding honors from our industry.

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The World Beverage Competition salutes quality and innovation in beverage packaging.

2014 – 2015 World Beverage Competition Packaging Spirits Bronze Mocktails Non-Alcoholic Beverage Packaging Spirits Gold Lady Alchemist Owen + Alchemy Juice Graphic Design USA hosts competitions each year in package design and graphic design, recognizing the best work done in those arenas.

2015 Graphic Design USA Awards

American Package Design Award - Instant Knockout

merican Package Design A Award - Oregon Ducks Growler

In 2014, we took home many awards for our work. Here’s a glance at a selection of those outstanding packages.

The NACD Packaging Awards are a renowned industry competition hosted by the National Association of Container Distributors that recognizes the best packages in North America and Canada. TricorBraun has won the NACD Best of Show award in four of the past six years!

2014 NACD Packaging Awards

Best In Show - Hello Mouthwash/Toothpaste Novelty: Gold - Hello Breath Spray Pet & Vet: Gold - Sentry Cleanup Line Drug & Pharmaceutical: Silver - Adaptuit, TriVita Cosmetics & Personal Care : Bronze - Sweet Escape, Australian Gold

The World Packaging Organization’s WorldStar Packaging Awards are given to outstanding packages that have already won recognition in a national competition.

2014 WorldStar Packaging Awards Personal Care - Hello Mouthwash and Toothpaste The IOPP Ameristar Packaging Awards recognizes packages that demonstrate the best in these five categories: Innovation, Product Protection, Economics, Package Performance, Marketing and Environmental Impact.

2012 Ameristar Award Beverage - Roxor Gin Pet & Vet - Likety Stik 2010 Ameristar Award Personal Care - Smart & Silky Hand Sanitizer

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