TricorBraun Solutions Delivered | Issue 1 | Vol 3

ISSUE 1 | VOLUME 3

SOLUTIONS DELIVERED I N N O VAT I V E O P T I O N S F O R T O D AY ’ S PA C K A G I N G P R O F E S S I O N A L S

NUTRACEUTICAL PACKAGING The category and trends Navigating the options From food to gummies Smart solutions

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TA B L E O F C O N T E N T S

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FEATURES Trends & Lifestyle Evolution

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Innovation

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The Buyer’s Journey

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Unlimited Options

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Popular Closure Options

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Smarter Nutraceutical Packaging

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SMARTER PACKAGING SOLUTIONS Our mission is to envision and execute the packaging possibilities that you dream of every day.

We strive to simplify the entire process and optimize your path to success. Whether your needs are stock or custom, short or long term, straightforward or complex, we work with flexibility toward the best integrated solution for you.

In a world of complexity, deadlines and budget constraints, we never lose sight of your brand objectives and the undeniable role that packaging plays in the success of new and refreshed products.

VITAMINS & DIETARY SUPPLEMENTS A $32.6 billion dollar category and growing in the US. Consumer focus remains on health and well-being and with so much growth among the number of brands and the breadth of product lines in this category, the competition is steep. In addition, the formats for product delivery to drive trial and loyalty lead you down a complex path to navigate. That’s where we come in; simplifying your journey with smart options and solutions for stock, custom, innovative or a combination.

Increasing healthcare costs have turned consumer attention to proactive self-care to resolve short and long term issues for all age groups, and your competitors are increasing launches targeted to kids and young adults. Issues range from stress, sleep and beauty to digestive, bone and heart health. The demand for mineral supplements, multi-vitamins, 1- and 2-letter vitamins, and liquid vitamins and minerals are all on the rise.

WHO WE ARE

SUPPLY CHAIN OVERVIEW

VDS SNAPSHOT

FACTS 84% of US consumers age 55+ take vitamins and dietary supplements 69% of US consumers age 18-24 take vitamins and dietary supplements 73% of US millennials age 18-34 take supplements Gen X interested in VDS to resolve short term issues

SALES VOLUME

Vitamins = $11 billion Dietary supplements = $14.5 billion Sports nutrition = $7.4 billion

Total US Consumer Health spend is $66.6 billion.

Total Global Consumer Health sales projected to top $250 billion through 2021.

Figures according to Euromonitor and Statista for 2016 and Mintel, Global Wellness Institute

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C AT E G O R Y I N S I G H T

TRENDS & LIFESTYLE EVOLUTION In the seventeen and eighteen hundreds, vitamins discovered in food sources were used to treat diseases like scurvy and beriberi.

Vitamins C, E and B were among the first letter vitamins to be discovered. It wasn’t until 1989 that the term “nutraceutical” was coined by Stephen L. DeFelice, founder and chairman of the Foundation of Innovation Medicine.

As the accepted catch all term for vitamins, supplements, sports nutrition and other consumer health products sold over-thecounter (OTC), “nutraceuticals” combines the

words nutritional and pharmaceutical. The purpose of these products remains to prevent and treat a host of medical issues.

PRODUCT FORMAT Products themselves have evolved from those found in food to tablets, capsules, soft gels, gummies, chewables, powders, sprays, liquids and patches. This progression has influenced consumer packaging preferences for glass, PET, flexibles, droppers, sprayers, squeezable vessels and mono serve packages.

1989

Term “nutraceutical” coined

by Stephen L. DeFelice, founder and chairman of the Foundation of Innovation Medicine

D

2

1747

1912

Orange and lemon first used to treat Scurvy.

Vitamin C later becomes first vitamin1.

FOUND IN FOOD

Dr. Casimir Funk discovers vitamins after studying ill effects of consuming polished rice (lack of B1)2.

FOUND IN FOOD

1930

mid-1930s

1960

Vitamin D-fortified milk first sold3.

PACKAGE: glass bottles

Vitamin B & C tablets first sold, many vitamins discovered and named4.

PACKAGE: glass bottles

Chocks, first brand of flavored chewable children’s multivitamin5 PACKAGE: glass stopper bottles

SOLUTIONS DELIVERED MAGAZINE BY TRICORBRAUN

1968

Flintstones™ brand multivitamins released

by Miles Laboratories5.

PACKAGE: glass & plastic bottles

Over the years, the packaging of nutraceuticals has changed due to the impact of consumer lifestyle trends and attitudes. These are impacting seniors, women, men and children.

Innovation in product format such as mints and gummies attract new user segments to the category.

IMPACT AT SHELF

KEY LIFESTYLE TRENDS I M PA C T I N G P R O D U C T SELECTION

• • • •

Proactive preventative care Wellness and redefining fitness Health and quality of life Work/life balance

While retailers have expanded and are generally maintaining shelf space dedicated to nutraceutical products, there is no denying the ongoing competition for coveted eye level shelf space to increase consumer visibility.

Attracting new users in a noisy category means that it is more important than ever for the package itself to make an impact.

In turn, lifestyle trends have packaging implications for dispensing and delivery format such as dosing, child-resistant closures, easyto-open closures, portability, convenience, sustainability, senior-friendliness, wider orifice, liner innovation, clear labeling, tamperevidency and more.

CONSUMER & MARKET INSIGHT

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1997

2000

Hero Nutritionals releases Yummi Bears®, the first gummy vitamin6.

PACKAGE: wide mouth PET packer

Glacéau sells vitaminwater®, infused with vitamins and fruit flavors7.

PACKAGE: PET bottle

2008

Transdermal patch delivering Vitamin B12 is patented8.

PACKAGE: flexible

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Nutrabox!

Today & Beyond Vitamins now available in increasingly palatable and convenient formats and delivery systems. For the millennial consumer, brand experience and customization are key.

DELIVERY/FORMAT: traditional tablets and softgels, powders, drinks, sprays, mints, targeted and personalized formulas, infusions, drink pods, subscriptions, app-based support and more.

Sources: 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8

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THE BUYER’S JOURNEY

Equipment Compatibility Environmental Impact

Speed to Market

STRUCTURAL DECISIONS Quality Assurance

OPERATIONAL CONSIDERATIONS

Cost

Dispensing vs.

Non-Dispensing

Orifice Size

Consumer Trends

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E LIN R • L IN E ER LIN R • L •L IN E R LIN IN E E ER ER ER E LIN R • L • L • LIN R • L L •L IN INER • LIN R • L I E ER NE R • INER IN ER I E L N • R ER • I R NE ER LIN LIN •L •L LIN •L LIN LIN •L R L I • I E E N E IN NE IN LIN E R • INER R• •L R• ER ER • E ER R LIN R • L I R E NE LIN LIN •L LIN R• •L LIN •L •L IN ER R I I E E N E IN NE IN ER ER R R• • R• E •L ER LINE ER •L •L IN LIN R LIN LINE R• R•L •LI • IN IN ER R IN E E NE ER L ER LINE •L R • INER ER R • R • L • LIN R •L •L IN IN ER I IN ER L L N • I I E NE N ER L ER R• •L R • INER •L •LI ER • IN LIN IN NE ER LIN L ER R • INER ER •L ER •L IN LIN •L •L I ER N IN I ER NE ER •L R •L •L IN IN IN ER ER •L • IN LIN ER ER •L IN ER LIN

Innovative Components

LIN

LIN

Decoration Method Shape & Color

Graphic Design & Branding

PURCHASE DRIVERS Cost Child-Resistant Closures Dispensing vs. Non-Dispensing Easy-to-Understand Label Easy to open Portability Senior-Friendly Convenience Freshness Childproof

User Friendly CRC

Slack Fill Laws

Volume Flexibility FDA Regulations

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Material Selection

P HPA H SAES SE S

RFID TRADITIONAL

In powder Liners

You have an intimate understanding of your consumers. We have done our homework as well. Robust primary and secondary resources provide us with access to data, analysis, trends and interpretations that enable us to better identify consumer preferences and ultimately help provide you with the competitive advantage you need.

CLIP or SNAP-IN MOLDED-IN EZ SCOOP LID OPTION Together, weSCOOP can develop packaging that outperforms the consumer’s expectations.

In lid, but scoop Sitsbest freelyvessel in neck We don’tInjection-molded focus solely on the arrives in powder of bottle, away when first closure solution, but rather or the bestinto dispensing from powder purchased on developing the most attractive,

NE R NE R

Texture

functionally superior delivery system that is truly insight-driven and satisfies consumer preferences. Our consumer packaged goods experience spans more than a century and our packaging expertise allows you to focus on the product.

At every stage of your buying journey as well as the consumer’s, we can eliminate the noise and narrow down the options to align with your objectives, goals and timing; putting you on a clear path to success.

Discovery

Address requirements

Research to understand

Consideration

Explore possible solutions

Commit to a solution

Decision

Qualify

Compliance

Commercialize

VIEW OUR CASE STUDY

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DISPENSING & NON-DISPENSING PREFERENCES Our own research indicates that vitamin and dietary supplement consumers’ package selection decisions are driven by the ease and security of the dispensing closures, dosing flexibility and intuitiveness.

Dispensing closure preferences: • Wider orifice for larger pills and gummies • Narrower orifice for tablets and chews • Large thumb recess for easy, one-handed open and close • Audible click for secure close

UNCAP YOUR PRODUCT’S POSSIBILITIES Innovative.

Reliable.

Responsive.

Mold-Rite Plastics is the leading provider of high-quality jars and closures used every day by millions of consumers around the globe. The packaging experts at MRP can support your nutraceutical, pharmaceutical, food, personal care, household chemical and automotive

packaging projects. Count on Mold-Rite to deliver safety, compliance, shelf impact and consumer satisfaction.

It’s all part of our package.

CONTINUOUS THREAD · CHILD RESISTANT · DISPENSING · DISC TOPS · JARS

www.mrpcap.com · 330-425-4206

We source more than 2 billion packaging components domestically and internationally for the nutraceutical category. Our CRC research shows that consumers prefer: • Sealing assurance with audible click • Visual alignment of closure to bottle • Illustrative graphics instead of text instructions • Improved gripability via bi-injection or threading

POPULAR CLOSURE OPTIONS

DISPENSING

C H I L D R E S I S TA N T

NUTRAGEN II®

CHEM LOCK

*See Juice Plus+ below

EZ-SAFE®

+ Controlled dosing + Attractive design + Option to remove cap + Strong hinge (locks back) + Audible click (secure sealing)

HINGE GUARD + Familiarity + Secure sealing

Embossed “Squeeze Tab to Unscrew” “Reclose Tightly”

Debossed Pictorial “Close Tightly”

DEBOSSED

“Push Down & Turn” “Open/Close Tightly”

VERSACAP

+ Easy to open/close + Large thumb recess + Wide orifice + Option to remove cap + Audible click (secure sealing)

EMBOSSED

“Push Down & Turn” “Open/Close Tightly”

PICTORIAL

Embossed Push & Turn Diagram

Closures listed on this page are available in various sizes, colors and liner options.

Pricing and vendor information available upon request.

JUICE PLUS+ CASE STUDY

DISPENSING RESEARCH

CRC RESEARCH

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I N N O VAT I O N

SCOOP ALTERNATIVES

SCOOP PLACEMENT

TRADITIONAL

CLIP or SNAP-IN LID OPTION

MOLDED-IN SCOOP

EZ SCOOP

In powder

In lid, but scoop arrives in powder when first purchased

Injection-molded into closure

Sits freely in neck of bottle, away from powder

CONSUMER EXPERIENCE

COST

Source

SEE IT IN ACTION

A CONVENIENT SOLUTION Consumers don’t want to dig their hand into powder to retrieve the scoop. To solve this problem, Allmax was the first to use TricorBraun’s patented EZ Scoop.

TricorBraun holds utility and design patents for this innovation.

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SOLUTIONS DELIVERED MAGAZINE BY TRICORBRAUN

EZ SCOOP LINE TRIAL SCOOP INSERTION FEBRUARY 2017

Alternatives such as injection molding the scoop into the lid is expensive and in many cases, cost prohibitive. With this patented solution, the scoop can be inserted into a customized neck ring at any radius within 360 degrees. When tested, line speeds were not compromised.

A PORTABLE SOLUTION Designed with versatility and ergonomics in mind making it gripable and squeezable for enhanced functionality, this bottle is available in HDPE, multilayer or PET, pinched waist and asymmetrical in 50 ml and 75 ml.

Liquid vitamins are a standard outside of the US but the format is gaining popularity because they are easier to digest. This is changing the way consumers think about and want to take their supplements.

SUERO ORAL CASE STUDY

CONSUMER RESEARCH

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PA C K A G I N G A LT E R N AT I V E S

UNLIMITED OPTIONS STOCK

INNOVATION

Let us take the burden of sourcing the right packaging components off your shoulders.

We make it our business to introduce you not only to traditional packaging alternatives, but also to highlighting innovative options from across the globe and right here at home. We were able to source 2 billion+ nutraceutical packaging components in one year because of our relationships with key market suppliers and our global supply chain support team.

Speed-to-market and volume flexibility are important to you. Acting as an extension of your procurement team, we can look at your forecast and production schedules and provide JIT delivery. Take a look at the Vendor Managed Inventory program we customized and put in place for PL Developments, a leading supplier of over-the-counter, FDA approved pharmaceutical and nutritional products.

We are continually looking for new opportunities to innovate. Innovation requires collaboration between the inventor and a partner that can refine the original design to make it manufacturable. The earlier this collaboration begins, the more likely the project will advance to become commercially successful. We’ve partnered on hundreds of innovations over the years. Take a look at what’s new and award-winning in Nutraceutical packaging.

CUSTOM We also build more than 400 custom molds annually so if a custom design is what you are looking for in terms of competitive advantage, our award-winning design and engineering team has the creative and technical expertise to develop the most appealing and functionally superior package.

Take a look at our robust portfolio of packaging success stories.

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SOLUTIONS DELIVERED MAGAZINE BY TRICORBRAUN

VIEW OUR CASE STUDIES

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USING SMART PACKAGING STRATEGY TO BREAK THROUGH THE

NUTRACEUTICAL NOISE

BY BECKY DONNER

SENIOR VICE PRESIDENT, TRICORBRAUN DESIGN & ENGINEERING

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SOLUTIONS DELIVERED MAGAZINE BY TRICORBRAUN

We are experiencing a bona fide nutraceuticals boom. Consumers’ concerns about rising health care costs, a focus on proactive preventative care, and a greater desire for balance and wellness are just a few of the factors contributing to the billions spent on vitamins, dietary supplements and sports nutrition products each year.

It’s a global nutra phenomenon with North America expected to dominate the swelling demand. The global nutraceuticals market, valued at $165.62 billion in 2014, is expected to reach $278.96 billion by 20211.

That’s a fantastic (and realistic) forecast; it’s an incredibly healthy market. So brand owners can develop new products and create new formats, and consumers will buy. It’s that easy, right?

Wrong.

It’s true that nutraceutical companies are responding to consumers’ needs and the category’s steady growth with the development of new products and format innovation.

And these new formats are attracting new consumers to the market. Gummy vitamins alone are growing at double-digit rates – but they’re growing at the expense of pills and tablets.

So the task isn’t so simple. How do brand owners capitalize on nutraceutical growth and demand? The right way?

The smart way?

Learn more.

VIEW OUR CASE STUDY

Transparency Market Research, Nutraceuticals Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2015 – 2021.

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2280 Cordelia Road Web: tricorbraunwinepak.com Tel: 1-800-DRINKWINE Fairfield, 94534 Social:  California  Toll free: 800-374-6594 Web: tricorbraunwinepak.com Social:  WinePak Direct Tel: 1-800-DRINKWINE

Solutions Delivered is a newsletter brought to you by TricorBraun® and the TricorBraun family of companies.

TricorBraun Design & Engineering WinePak Direct 3011 Butterfield Road, Suite 200 Tel: 1-800-DRINKWINE Oak Brook, Illinois 60523 Tel: 630-645-1200 6 CityPlace Drive, 1000 | St. Louis, MO 63141 | Tel: 800-325-7782

TricorBraun Design & Engineering

3011 Butterfield Road, Suite 200 Oak Brook, Illinois 60523 TricorBraun XpressPak TricorBraun Design & Engineering Tel: Tel: 630-645-1200 855-972-5463 3011 Butterfield Road, Suite 200 ® Solutions Delivered is a newsletter brought to you by TricorBraun and the TricorBraun family of companies.

Oak Brook, Illinois 60523 TricorBraun WinePak Tel: 2280630-645-1200 Cordelia Road Fairfield, California 94534 TricorBraun XpressPak Toll free: 800-374-6594 Packaging Options Direct Tel: 855-972-5463 Web: tricorbraunwinepak.com 8212 Lackland Social:   Road, Suite A TricorBraun 6 CityPlace Drive, 1000 | St. Louis, MO 63141 | Tel:XpressPak 800-325-7782 St. Louis, Missouri 63114 Tel: 855-972-5463 Toll free: 1-855-754-3728 Web: packagingoptionsdirect.com WinePak Direct Social:  Options  Packaging Direct Tel: 1-800-DRINKWINE 8212 Lackland Road, Suite A St. Louis, Missouri 63114 TricorBraun WinePak Packaging Options Direct Toll 1-855-754-3728 2280free: Cordelia Road 8212 Lackland Road,94534 Suite A Web: packagingoptionsdirect.com Fairfield, California TricorBraun University St. Louis, Social:  Missouri    63114 Toll free: 800-374-6594 6 CityPlace Drive, 1000 TollLouis, free: 1-855-754-3728 Web: tricorbraunwinepak.com St. Missouri 63141 TricorBraun Web: packagingoptionsdirect.com Social:   Design & Engineering Tel: 800-325-7782 Social:  3011 Butterfield Road, Suite 200 Oak Brook, Illinois 60523 TricorBraun University WinePak Direct Tel: 630-645-1200 6 CityPlace Drive, 1000 Tel:Louis, 1-800-DRINKWINE St. Missouri 63141 TricorBraun University Tel: 800-325-7782 6 CityPlace Drive, 1000 St. Louis, Missouri 63141 TricorBraun XpressPak FINAL SPOT COLOR (with Screens)

PMS 731 (Metallic added) Brown

PMS 876 Metallic Copper

FINAL SPOT COLOR (with Screens)

PMS 731 (Metallic added) Brown

PMS 876 Metallic Copper

FINAL SPOT COLOR (with Screens)

PMS 731 (Metallic added) Brown

PMS 876 Metallic Copper

Tel: 855-972-5463 800-325-7782 TricorBraun Design & Engineering 3011 Butterfield Road, Suite 200 Oak Brook, Illinois 60523 Packaging Options Direct Tel: 630-645-1200 8212 Lackland Road, Suite A St. Louis, Missouri 63114 Toll free: 1-855-754-3728 Web: packagingoptionsdirect.com TricorBraun XpressPak Social:     Tel: 855-972-5463 FINAL SPOT COLOR (with Screens)

PMS 731 (Metallic added) Brown

PMS 876 Metallic Copper

TricorBraun University 6 CityPlace Options Drive, 1000 Packaging Direct St. Louis, Missouri 63141 8212 Lackland Road, Suite A Tel:Louis, 800-325-7782 St. Missouri 63114 Toll free: 1-855-754-3728 Web: packagingoptionsdirect.com Social:    