Money & You® –– Ushering in the Age of Sufficiency

BY DAME DORIA (DC) CORDOVA

What has happened in the last two centuries is nothing short of miraculous. Everything has changed faster than anyone could have predicted in the Information Age. There are different schools of thought about the Age we may be living in - some believe it is the Transformation Age, while others believe it is the Consciousness Age

Whatever it is called, it is our responsibility to ensure that everyone has a bright future and that no one falls behind. With power comes responsibility, and for those who have abundant resources, the more we share them, the wealthier we become.

After humans survived through hunting and gathering at the beginning of human evolution, farming and animal domestication reigned over the world for thousands of years. This period, called the Agricultural Revolution, was followed by the Industrial Revolution

Though the German goldsmith Johannes Gutenberg invented the printing press around 1436, the automation of printing in the mid-1800s is considered the start of the Industrial Revolution. As a result, when The Los Angeles Tribune debuted 36 years later, it cemented its place in history by distributing news, information, knowledge, and wisdom faster than anyone else.

Our friend and teacher, R. Buckminster (Bucky) Fuller, an American architect, systems theorist, author, designer, and inventor, one of Time Magazine’s top 100 Persons of the 20th Century, taught us about the extraordinary rate at which information increased between the time he was born in 1895 and the time he was 30 years old. Every day, the speed at which information, technology, products, and services are shared, and thus the advancement of humanity, increases at an even faster exponential rate.

In the early 1900s, only a small percentage of the world’s population had financial, health, and well-being stability as we know it today. Newspapers were extremely important. The Los Angeles Tribune and its various incarnations were on the “fringes” of the Information Age as we know it today. The industry didn’t really take off until the 1950s, when computers and their processors began to truly transform the world, despite the need for large rooms to house them at the time. And, given the global pace of AI or Artificial Intelligence, the future has endless opportunities.

When Henry H. Boyce published the first edition of The Los Angeles Tribune in 1886, he had no idea that the newspaper— or its title—would have such a long legacy, which CEO and Publisher Moe Rock and team now carry on. Moe is committed to highlighting those who are doing good in the world as well as sharing worthwhile articles that can make a difference in people’s lives. This is the reason why I am honored to be a part of this first edition of the next generation of news-making by such a legendary publication.

If I could call the next Revolution the Age of Sufficiency, I would. This is a time when the world finally realizes that there is more than enough for everyone.

What is sufficiency?

To quote Lynne Twist, author of one of my favorite books, The Soul of Money: Sufficiency is when you let go of trying to get more of what you don’t really need; it frees up oceans of energy to make a difference with what you have. When you make a difference with what you have, it expands.”

Bucky Fuller strongly focused on sustainability and the idea of “doing more with less”. In his work, he taught that sufficiency could create a more sustainable and equitable world. He believed that sufficiency was key to solving many of today’s problems, including poverty, hunger, and environmental degradation.

This takes us back to Bucky Fuller’s inspiring question that we have lived by for decades and encourage others to answer as they develop their products, services, and programs:

“How do we make the world work for 100% of humanity in the shortest amount of time, through spontaneous cooperation, without any ecological offense or the disadvantage of anyone?”

In our own work, beginning with our signature program, Money & You®, we teach generalized principles that run everyone’s lives. The program has been running strong on a global scale since 1979.

The program, which has over 200,000 graduates from 85 countries, is based not only on the teachings of the great thinker Buckminster Fuller, but also on Nobel Prize winners, changemakers, and industry creators. This includes notable persons like Georgi Lozanov (creator of Suggestopedia, Accelerated Learning), W. Edwards Deming (Productivity Genius), and Ylia Prigogene (Nobel Prize winner in Chemistry 1977 for the Theory of Dissipative Structures). These have all been synthesized and made palatable and understandable for everyone by the genius and creator of the entrepreneurial, experiential, transformational training industry as we know it today, Marshall Thurber, Esq.

It is in this environment that we learn that historical events have an impact on the lives of every human being on the planet, as well as on your bottom line if you are in business. Seeing the big picture and implementing tried-and-true tools in your daily life will accelerate your success.

Money & You® is about experiencing and integrating business tools in a transformative environment. It is critical to understand the tried-and-true Business Success Model. This technology has aided tens of millions of people in establishing high-profit organizations that add value to others by utilizing genius-discovered principles, particularly the Science of Leverage, for increased productivity, income-generating activities, time, and money.

Bucky Fuller’s inquiry has been addressed. We have “churned out” more socially responsible entrepreneurs than any other single event in history, including numerous millionaires and a few billionaires. The graduates are a Who’s Who of financial literacy, exceptional entrepreneurs, industry creators, influencers, and world changers: Ben Cohen (Ben & Jerry’s Ice Cream), Jack Canfield & Mark Victor Hansen (Chicken Soup for the Soul), Tony Robbins (Celebrity Coach), Paul & Angus Mitchell (Hair Products), Robert & Kim Kiyosaki (Rich Dad Series), Sharon Lechter (Rich Dad Series +Think & Grow Rich for Women), Jac Holzman (Creator of Panavision), Bob Goldberg (Follow Your Heart), Gary Kurtz (Star Wars Producer), Moe Rock (CEO The Los Angeles Tribune), and many more.

We are on the right track when people discover their life’s purpose and understand how to build wealth engines, moving away from the struggle of chasing seemingly unattainable or impossible targets. That is precisely what Money & You® accomplishes.

When people realize their own ability to create wealth, they realize that their ideal life is not something they can create in the future but something they can create right now. Our job is to assist people in shifting from pursuing to attracting the things they desire in their lives. The greatest gift of all is to assist them in moving beyond “terminal mediocrity” and becoming fully engaged in their lives in a meaningful and fulfilling way.

Are you doing this?

Because no one else will, people must design their ideal lives for themselves. The ideal life can be created by having the right strategies, skills, and tools, as well as taking the right action with the right support based on a deep and intimate understanding of the “Laws of the Universe” as well as the principles taught in the Money & You® program.

It’s liberating to realize that anyone can create and live their ideal life, getting exactly what they want. They will then be able to decide when to begin. Everyone must make a promise to themselves that they will only be able to keep. Understanding how the world works and how anyone can create and play a powerful game to make a difference leads to a fulfilling life.

What better way to usher in the Age of Sufficiency?

Finally, may you be inspired by another Bucky Fuller quote for you:

“It will not be a matter of earning a living. You’ll be doing what you see needs to be done because you’ll feel you’ll want to do it — you’ll want to qualify to be able to serve one another. If you can do it, if it is spontaneously arousable in you to operate with integrity and really to go along to love, to love comprehensively, that’s it.”

About the author:

Dame Doria (DC) Cordova is the CEO / Owner of Excellerated Business Schools® and Money & You®, two global organizations operating since 1979 with over 200,000 graduates from over 85 countries.

She is the only Latin woman that was part of the group of pioneers, led by Marshall Thurber and Bobbi DePorter of http://www.Supercamp.com, that began the development of the transformational, experiential, entrepreneurial training industry. After inheriting the work over 36 years ago, Dame Doria has expanded the business to what it is today through countless partners, associates, teams, graduates, and the support of many.

She is also one of the contributors to the book Think & Grow Rich for Women, and the author of the comprehensive systems manual, Money–Making Systems. Dame Doria has contributed stories and written forewords in countless books and has participated in dozens of motivational films, television, and online shows.