David Fagan David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers. THE MORAL COMPASS 28 Principles for Integrity-Driven Leadership