Ameera Abraham; Raising The Bar In The Nigerian Nail Industry

MARCH 2021 ISSUE 002

B E A U TRACK E

Discover New Ways To Apply Your Highlighter

Are Green Supplements Really A Replacement For Your Vegetables

AMEERA ABRAHAM Raising The Bar In The Nigerian Nail Industry

MARCH 2021 ISSUE 002

B E A U TRACK E

Discover New Ways To Apply Your Highlighter

CONTENT

Are Green Supplements Really A Replacement For Your Vegetables

AMEERA ABRAHAM Raising The Bar In The Nigerian Nail Industry

Editor’s note

H

ello Readers!

Welcome back to yet another edition of Beaute Rack.

Our cover personality for this edition is beauty professional and founder of Nigeria's leading lifestyle spa – The Nail Bar and founder of Nigeria's premier professional nail care brand – Amali Cosmetics.

Ameera Abraham is now the author of The Full Set, a book which covers everything valuable for the 21st century beauty entrepreneur.

5 4

AMEERA ABRAHAM Raising Places On TheYour BarFace In The Nigerian To Apply Nail Highlighter Industry

7

Are Green Supplements Really A Replacement For Your Vegetables

6

Places On Your Face To Apply Highlighter

9 8

Are Green Supplements Really A Replacement Micellar Explained For Your Water Vegetables

Also, we explore the possible efficiency of greens supplement in replacement of our vegetables, places on your face to apply highlighter as well as all you need to know about the holy grail product of French women – Micellar Water.

PUBLISHER MORIAM MUSA EDITOR AIRAT BELLO OSAGIE DEPUTY EDITOR ERINFOLAMI TEMILOLUWA COVER/LAYOUT DESIGNER AKINWANDE VICTOR

PAGE 2

Photograhy by Kola Oshalusi for @insignamedia

e x p e r i e n c e s o t h e r entrepreneurs can learn from.

What was the process of writing the book like?

The Full Set has got to be my most exciting project yet, writing my business experiences over 10 years was nothing short of emotional as well as therapeutic. I spent the most part of the lockdown writing the book and it really helped create some balance for me while nursing my newborn and managing my mental health given the

“

I grew up surrounded by naturally beautiful women, their effortless approach to aesthetics made it so appealing.

“

uncertainties that came with the novel pandemic.

I hadn’t realized how much of my personal life experiences had affected my business decisions, writing the book denitely gave me clarity and perspective, as well as the courage to pat myself on the back because prior to that, I couldn’t see how much I’d grown.

AMEERA ABRAHAM Raising The Bar In The Nigerian Nail Industry

A

meera Abraham is the CEO & Spa Director of The Nail Bar, a luxury nail spa and wellness centre located in Abuja Nigeria . She is also the founder of Nigeria's premier professional nail care brand Amali Cosmetics as well as the Director of Communications at the Spa and Wellness Association of Africa. A qualied beauty therapist, Ameera h o l d s a B A i n Po l i t i c s a n d

International Relations as well as a C I B TA C D i p l o m a i n S p a Management. An advocate of women and children's rights, she has a passion of enlightening and empowering women in and their various elds of life.n of enlightening and empow Your rst book 'The Full Set' which is currently on preorder is lled with business PAGE 4

Growing up in a Hausa - Fulani setup, do you feel your background had an impact on your love for beauty?

Oh denitely! I grew up surrounded by naturally beautiful women, their effortless approach to aesthetics made it so appealing. Growing up with a Fulani grandmother particularly taught me the importance of taking care of your hair and skin, even beautifying your nails was non negotiable. I grew up wearing lalle (henna) on my hands and feet, I couldn’t leave the house without wearing kwalli (eye liner). I think what I loved the most was how natural the beauty remedies were, beauty was ingrained in me.

Writing this book was extremely exhilarating and I am so passionate about playing my part in improving the standards of my industry. My hope is that this book impacts the lives and businesses of others positively, if I am oppor tune to keep sharing my experiences and helping others as a result, I’d denitely be writing more books.

Right now, Amali Cosmetics consists of Lacquers, Gel Polishes, Nail Files and Lipsticks. Do you plan on including other cosmetic products in the long run?

Amali Cosmetics was born as a tool for education, my passion to create a high quality, non toxic line of nail care products for women of color still burns intensely so I will denitely be You started The Nail Bar after realizing there was no spa dedicated to providing professional nail care treatments in expanding our product line in due course.

Abuja. From that time till now how well have things evolved What would you regard as your greatest achievement till in that sector?

Over the last 6 years there has been a surge in the emergence date? of nail salons and mobile nail technicians in Abuja and this has Raising two children under two, running a business and been so exciting for me to see because it just means the celebrating ten years in the midst of a pandemic that nearly left industry is growing! The more nail spas and nail technicians my industry derelict has got to be my greatest achievement till we have, the higher the awareness is for an otherwise under date. The business environment has not been the friendliest, so represented industry. I’ve also noticed that even day spas that to still be here, doing what I love and exceeding all the goals I ordinarily didn’t pay attention to having a nail section now set for myself is truly a blessing! invest in proper space and equipment for those sections, which is fantastic.

This year, The Nail Bar is going to be celebrating 10 years in business. How do you feel about this?

I am still pinching myself, because given all that I’ve experienced on my business journey - from being attacked to theft, to even just the general Nigerian factors to running a business - I survived! It’s a whole new testament to my resilience and God’s hand in my affairs.

Now that you've published your rst book, do you plan on writing more books as time goes on?

PAGE 5

DISCOVER NEW WAYS TO APPLY YOUR HIGHLIGHTER

L

earning how to use the highlighter on your skin is key to achieving a radiant make-up look as it can instantly make your eyes pop, dene your face and also create symmetry. So ladies let's get the glow on.

1. HIGHLIGHT THE BRIDGE OR TIP OF YOUR NOSE Apply your choice of highlighter makeup down the bridge of your nose or on the tip to accentuate it and make it appear thinner.

2. BENEATH THE ARCH OF YOUR EYEBROWS By highlighting beneath the arch of your eyebrows, your eyes will appear well rested and the shape of your eyebrows will look more dened.

3. ABOVE THE ARCH OF YOUR EYEBROWS This is just as important as applying it beneath. It helps dene your brows and accentuate your eyes.

4. THE CENTER OF YOUR FOREHEAD Applying highlighter to the center of your forehead will create a more contoured face, especially if you apply bronzer to your temples. Also it presents the forehead from looking at.

5. ABOVE YOUR CUPID'S BOW Use your highlighter to draw eyes to your lips as it creates the appearance of fuller lips.

6. CENTER OF YOUR CHIN This is also a very key spot to apply h i g h l i g h t e r. T h o u g h i t m a y s e e m unnecessary but it'll pay off, helping you achieve a more dened and contoured

appearance.

more youthful appearance.

7. YOUR CHEEKBONES This is a very common place for people to apply highlighter because it creates a more dened and contoured facial structure while also giving your skin a

8. CENTER OF THE EYELID This is a very unsuspecting spot to highlight but it can make a big difference. This trick helps in making your eyes twinkle.

PAGE 6

Are Green Supplements Really A Replacement For Your Vegetables

=

W

hen it comes to health and wellness, eating your greens/vegetables is known to be one of the most important aspects. Veggies are one of the most healthy and nutritious foods packed with ber, vitamins and minerals but most people shy away from vegetables because well let's admit it, it's not easy to eat.

Due to the difculty experienced in eating greens, there have been a signicant growth in the sale of green supplements i.e pills and powders made of green vegetables. They often contain additional nutrients such as seaweed, spices, probiotics, adaptogenic herbs, functional mushrooms etc. They're typically vegan, gluten free and organic but are they really as healthy and effective as

eating green vegetables? Well the answer is NO, green pills and powders are in no way as nutritious as actual vegetables. A lot of things are lost in the processing stage most importantly ber which is a key component of our diet.

In addition to missing ber, some green powders and pills have faced scrutiny as well as nes due to their heavy metal contents.

Despite the fact that it is not as effective as vegetables, green pills and powders do have value as they are full of nutrients that out body still needs. Below are some advantages; - Disease Prevention: Green powders PAGE 7

are full of vitamins C and K that keep us healthy and stave off chronic diseases.

- Immune System Support: Most greens contain selenium which helps to modulate our immune system and prevent autoimmune attacks.

Blood Pressure Reduction: Minerals in green powders such as potassium and calcium are highly benecial for high blood pressure.

So, greens supplements don't have the ber present in vegetables but they still offer additional health benets.

MICELLAR WATER EXPLAINED

M

icellar Water has been known to be one of the French woman's secret to an healthy and glowing skin. This holy grail water based cleanser was invented

by Jean - Noël Thorel, French founder of the skincare line 'Bioderma' and it was specically created to cleanse and hydrate because the naturally hard tap water in Paris was too harsh on the skin, leading to dry and dull complexion.

What is Micellar Water?

Micellar Water is a multipurpose skin tonic that can be used as a makeup remover, cleanser or toner. It contains small par ticles called miscelles which are used for cleaning and an hydrating ingredient like glycerin.

They work like a kind of sponge, mopping up dirt and makeup while hydrating your skin which tal water is not capable of.

Benets of Micellar Water 1. Micellar water is gentler than traditional cleansers.

2. It draws out pore clogging oils.

3. It is more hydrating than make-up wipes.

4. It is used to easily remove make-up.

5. Most Micellar water formulas are acne free.

6. Since the formula is both gentle and hydrating, there's no need to rinse it off after cleansing.

Micellar water is great for any skin type particularly for dry, sensitive or acne prone skin because it is super hydrating. It contains no articial fragrance, dye or chemicals that may irritate the skin.

PAGE 8